OLAY was looking for a tool to demonstrate the effectiveness of their SPF product, while creating an engaging consumer experience with the brand.
We had the best first half of the fiscal in Olay history because of increased trial via Total Effects. The help your tool gave especially in our largest new user channel – Supermarkets – was the single biggest enabler for this channel.
"Our beauty marketing tools are highly effective.
Watch this video to see the tool in action