Brand Activation – Oriflame Sweden | USP Solutions | Demo Development Experts
Oriflame Sweden

Do you know your skin type?

About the project

Oriflame had the challenge of finding a tool which had the power to support their sales force, whilst changing selling to consulting, emotionally engaging consumers to their brand. 

Facts
Brand:
  • Oriflame
Category:
  • Skin Care
Test Type:
  • Skin Type Tester
Activation Channel:
  • Direct Selling
Sales Channel:
Country:
  • Central European Countries
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Oriflame.

What was the challenge?

Knowing, that not all consultants feel comfortable when presenting products, the Oriflame team was looking for a sale support tool which, on the one hand, could be used as a conversation starter, and on the other hand had the power to change selling into consulting. 

How did USP Solutions help?

The USP team knew that Oriflame required a solution that would be engaging in a 1:1 conversation, supporting the beauty advisor.

USP developed solutions as per the brief received from Oriflame. Both parties agreed that the skin type tool will be the ideal solution.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

How does the tester work?

The Oriflame sales force witnessed how much fun consumes had in testing their skin. This emotional education created bonds between the consultants, the brand, and the end consumer.

Using the skin type test is easy, reliable and fun:

  • Remove the test strip from the test card.
  • Place the strip on the forehead for 10 seconds.
  • Remove and compare with the test result scale to discover your personal skin type.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

How to change selling to consulting

The video for direct seller
03:53 min