Oriflame had the challenge of finding a tool which had the power to support their sales force, whilst changing selling to consulting, emotionally engaging consumers to their brand.
Knowing, that not all consultants feel comfortable when presenting products, the Oriflame team was looking for a sale support tool which, on the one hand, could be used as a conversation starter, and on the other hand had the power to change selling into consulting.
The USP team knew that Oriflame required a solution that would be engaging in a 1:1 conversation, supporting the beauty advisor.
USP developed solutions as per the brief received from Oriflame. Both parties agreed that the skin type tool will be the ideal solution.
Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.
The Oriflame sales force witnessed how much fun consumes had in testing their skin. This emotional education created bonds between the consultants, the brand, and the end consumer.
Using the skin type test is easy, reliable and fun:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.