Brand Activation – Oriflame Sweden | USP Solutions

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Oriflame Sweden

Do you know your skin type?

SEE HOW THE TOOL WORKS

About the project

Oriflame had the challenge of finding a tool which had the power to support their sales force, whilst changing selling to consulting, emotionally engaging consumers to their brand.

Brand:

Oriflame

Category:

Skin Care

Beauty Concern:

Skin Type

Test Type:

Skin Type Tester

Activation Channel:

Direct Selling

Sales Channel:

Direct Selling

Country:

Central European Countries

IMAGE GALLERY SLIDES

Click here to see the tailor-made solution for Oriflame.

Our client's challenge

How did USP Solutions help?

How does the tester work?

What was the challenge?

Knowing, that not all consultants feel comfortable when presenting products, the Oriflame team was looking for a sale support tool which, on the one hand, could be used as a conversation starter, and on the other hand had the power to change selling into consulting.

How did USP Solutions help?

The USP team knew that Oriflame required a solution that would be engaging in a 1:1 conversation, supporting the beauty advisor.

USP developed solutions as per the brief received from Oriflame. Both parties agreed that the skin type tool will be the ideal solution.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

How does the tester work?

The Oriflame sales force witnessed how much fun consumes had in testing their skin. This emotional education created bonds between the consultants, the brand, and the end consumer.

Using the skin type test is easy, reliable and fun:

Remove the test strip from the test card.
Place the strip on the forehead for 10 seconds.
Remove and compare with the test result scale to discover your personal skin type.