Brand Activation - Pond's | USP Solutions

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POND'S pimle test

POND's - pimples gone in 3 days

SEE HOW THE TOOL WORKS

About the project

The POND’S team strived to prove its product’s truth and superiority. It was looking for a demo solution which enabled to prove the claim “pimple free in three days” easily, reliably and with no risk.

Brand:

POND’s

Category:

Skin Care

Beauty Concern:

Acne,
Oily Skin

Test Type:

Acne Risk Test

Activation Channel:

POS

Sales Channel:

Indirect Selling

Country:

South Africa

IMAGE GALLERY SLIDES

Take a look at how we supported the POND's team

Our client's challenge

How did USP Solutions help?

How does the tester work?

What was the challenge?

The POND’s team was looking for a solution that would prove product truth, and at the same establish brand love, thus increasing sales and brand share.

How did USP Solutions help?

The POND’s team briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for POND’s.

Besides being designed in the POND’s look and feel, it contained several test strips, so consumers could check on their skin’s improvements. It also contained extra test strips for a friend. Last but not least, the test left room for product presentation and product recommendation.

How does the tester work?

Performing the test is easy, reliable and fun.

How it works:

Gently press the test strip onto your skin (cheek, forehead and chin) for about 10 seconds.
Compare completed test strips with result fields to identify pimple risk level.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM

REACH TARGET AUDIENCE

INCREASE SALES

PROOF PRODUCT CLAIM

REACH TARGET AUDIENCE

INCREASE SALES

How it Works

Watch this video to see the tool in action.

Acne Risk Test

01:13 min

Learn more

Acne risk Test - Clean face - Step 1 | USP Solutions

01

Cleanse face; do not apply moisturizer or makeup after cleansing. Give skin enough time to generate.

Acne risk Test - Press test strip onto skin - Step 2 | USP Solutions

02

Moderately press the test strips onto skin area that will be tested, e.g. forehead, nose, cheek and/ or chin. Press each test strip onto the skin for about 5 seconds. Make sure to press the whole tester surface onto the skin, but once only.

Acne risk Test - Compare Result - Step 3 | USP Solutions

03

Compare the result to identify your personal chance of developing acne.

Learn more