L'Oréal Paris

Reduce Wrinkles with L’Oréal Paris Revitalift.

About the project

“Less visible wrinkles after one week” – that was the main claim the L’Oreál Paris team wanted to prove with our help – hence the brand activation tool had to provoke consumer excitement, increase trust and brand love.

Facts
Brand:
  • L'Oréal Paris
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Social media, Website
Sales Channel:
Country:
  • Turkey

What was the challenge?

For their upcoming “Revitalift” activation the L’Oréal Paris team needed a tool that could determine the consumer’s wrinkle level, that – used as a before/after test – could effectively demonstrate Revitalift’s claim to lessen wrinkles after one week.

How did USP Solutions help?

Our experts at USP knew that the key ingredient for a highly engaging tool is the understanding and translation of L’Oréal Paris’ needs. Paired with a haptic experience, that stimulates the consumer’s senses, the sought-after solution promised true consumer Engagement.

As a first step, initial concepts and prototypes, differing in size and shape, were sent to the L’Oréal Paris team. Our 2D Wrinkle Test technology was evaluated as the best technological fit for this campaign.

After deciding on how the sensory marketing tool will be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner.

How does the tester work?

This wrinkle test consists of two parts: a Powder Applicator and a Visual Patch. When used together, the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or expression lines. By taking one test before using Revitalift Wrinkle Cream and another taken 1 week after having used the product, consumers learn about the efficacy of RevitaLift Cream.

How It Works (corner of the eye version):

  • Gently apply the powder to skin around the outer corner of the eye.
  • Place the Visual Patch on top of the powdered skin area.
  • Gently press visual patch on the area around the corner of the eye. Make sure the whole surface of the tool is placed on the skin – then remove.
  • Compare test area with the result fields and identify the skin structure.
  • Repeat test once having used RevitaLift Wrinkle Cream for 1 week.

Compare the two test results and see how effectively the Wrinkle Cream has smoothed your skin’s surface and reduced wrinkles.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.