The Sanex team was looking for a DEMO tool that could consistently prove their product’s effective moisturizing capabilities. They also needed a Demo tool that was engaging and fun and could be used at the POS, leaving a long-lasting positive impression.

USP Solution’s challenge was to translate Sanex’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Sanex marketing team for review and testing. The experts at USP Solutions proposed that the Hydration Before and After Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Hydration Test removes dead skin cells from the skin’s surface. The amount of dead skin flakes relates to the skin’s hydration level.

How it works:

• First the BEFORE Test is peeled off and pressed to the area of skin to be tested for 3-5 seconds.
• The result is then compared with the results fields and set aside.
• Next body lotion is applied.
• After some time, the AFTER test is carefully peeled off, and the test is repeated.
• Due to the moisturizing effect of SANEX Body lotion, the second test result reveals well hydrated skin and therefore far superior results.