Brand Activation – Sanex | USP Solutions | Demo Development Experts

Before & After Test

About the project

Sanex was looking for a highly engaging demo tool to be used at the POS. Their primary goal in using a Demo tool was to prove to consumers that their skin’s hydration level demonstrably improved after using Sanex body lotion.

  • Sanex
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • POS
Sales Channel:
Click here to see the tailor-made solution for Sanex.

What was the challenge?

The Sanex team was looking for a DEMO tool that could consistently prove their product’s effective moisturizing capabilities. They also needed a Demo tool that was engaging and fun and could be used at the POS, leaving a long-lasting positive impression.

How did USP Solutions help?

USP Solution’s challenge was to translate Sanex’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Sanex marketing team for review and testing. The experts at USP Solutions proposed that the Hydration Before and After Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Hydration Test removes dead skin cells from the skin’s surface. The amount of dead skin flakes relates to the skin’s hydration level.

How it works:

  • First the BEFORE Test is peeled off and pressed to the area of skin to be tested for 3-5 seconds.
  • The result is then compared with the results fields and set aside.
  • Next body lotion is applied.
  • After some time, the AFTER test is carefully peeled off, and the test is repeated.
  • Due to the moisturizing effect of SANEX Body lotion, the second test result reveals well hydrated skin and therefore far superior results.

Proven Results

Our beauty marketing tools are highly effective

Reach Target Audience
Increase Sales
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Hydration Test
01:22 min
Hydration Test


Press test area to your elbow for
3-5 seconds.

Hydration Test Matching Result | USP Solutions


Compare test area with result fields to determine your skin’s hydration level.