Skin Type Test created to be run as brand activation in 3200 pharmacies in France. The marketing team from Bioderma wanted to activate and boost sales of several of its products while engaging consumers and helping them to find the right product for their needs.
How did USP Solutions help?
Once USP received the brief, we developed an interactive skin type tester tool that was integrated into the product recommendation brochure: an engaging brochure of 3 pages with their product variant information. With a skin tester that the consumer would be able to find which product variant “Group” they belonged to. This fast and easy to use directing the consumer to exactly the right product choice. Enabling them to not only get the best recommendation for their skin but to also build a regime best for them. Here the increased basket size was the focus. This tool was designed so it could be used with as well without the need for a beauty advisor at POS.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action