A skin test for skin analysis done by consumers themselves.
Planning on launching the Hyaluronic Expert, the Mixa team needed a product recommendation tool for the consumers in Poland and the Baltics. They wanted an activation tool that could easily and safely be used by the consumers themselves i.e. without the help of BA’S .
USP came up with this eye-catching tool that helped the teams to reach their goals.
Fantastic cooperation with Alma and very professional approach to the project. Skin Testers became one of the most successful activations for our brand. We will definitely repeat this action in the future.
"Our beauty marketing tools are highly effective