Sunlight | Disappearing Germs Demo | USP Solutions

Prove The Germs Gone

About the project

The Sunlight team had the challenge to show consumers that their product is highly effective as an anti-bacterial washing liquid. They needed a tool that could visually show consumers how sunlight kills bacteria and cleans right down into the sponge.


How did USP Solutions help? 

With the help of USP’S R&D experts, a tool was developed that reacted with the specific PH levels of the Sunlight showing a distinct elimination of simulated germs from a surface. This tool was a highly sensory and emotional tool that immediately caught the consumer’s attention and showed them how Sunlight worked compared to a competitor’s product.

Translated into a demo card, we created an innovative solution that visually shows the germs disappearing ( watch how the technology works here ) and approves the product’s efficacy. After ideation, the design team developed an easy to handle, lightweight tool that the brand can easily deploy all over the region. 

  • Unilever
  • Product Science
Beauty Concern:
Test Type:
  • PH-Value Test
Activation Channel:
  • POS with BA´s
Sales Channel:
  • South Africa