The Sunlight team had the challenge to show consumers that their product is highly effective as an anti-bacterial washing liquid. They needed a tool that could visually show consumers how sunlight kills bacteria and cleans right down into the sponge.
How did USP Solutions help?
With the help of USP’S R&D experts, a tool was developed that reacted with the specific PH levels of the Sunlight showing a distinct elimination of simulated germs from a surface. This tool was a highly sensory and emotional tool that immediately caught the consumer’s attention and showed them how Sunlight worked compared to a competitor’s product.
Translated into a demo card, we created an innovative solution that visually shows the germs disappearing ( watch how the technology works here ) and approves the product’s efficacy. After ideation, the design team developed an easy to handle, lightweight tool that the brand can easily deploy all over the region.