Sunlight | Disappearing Germs Demo | USP Solutions
Sunlight

Prove The Germs Gone

About the project

The Sunlight team had the challenge to show consumers that their product is highly effective as an anti-bacterial washing liquid. They needed a tool that could visually show consumers how sunlight kills bacteria and cleans right down into the sponge.

 

How did USP Solutions help? 

With the help of USP’S R&D experts, a tool was developed that reacted with the specific PH levels of the Sunlight showing a distinct elimination of simulated germs from a surface. This tool was a highly sensory and emotional tool that immediately caught the consumer’s attention and showed them how Sunlight worked compared to a competitor’s product.

Translated into a demo card, we created an innovative solution that visually shows the germs disappearing ( watch how the technology works here ) and approves the product’s efficacy. After ideation, the design team developed an easy to handle, lightweight tool that the brand can easily deploy all over the region. 

Facts
Brand:
  • Unilever
Category:
  • Product Science
Beauty Concern:
Test Type:
  • PH-Value Test
Activation Channel:
  • POS with BA´s
Sales Channel:
Country:
  • South Africa

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

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