The Sunlight team had the challenge to show consumers that their product is highly effective as an anti-bacterial washing liquid. They needed a tool that could visually show consumers how sunlight kills bacteria and cleans right down into the sponge.
How did USP Solutions help?
With the help of USP’S R&D experts, a tool was developed that reacted with the specific PH levels of the Sunlight showing a distinct elimination of simulated germs from a surface. This tool was a highly sensory and emotional tool that immediately caught the consumer’s attention and showed them how Sunlight worked compared to a competitor’s product.
Translated into a demo card, we created an innovative solution that visually shows the germs disappearing ( watch how the technology works here ) and approves the product’s efficacy. After ideation, the design team developed an easy to handle, lightweight tool that the brand can easily deploy all over the region.
Our beauty marketing tools are highly effective
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