The Body Shop | Skin Type Test | USP Solutions | Demo Development
The Body Shop

Best product for every Skin Type

Recommend the best product for consumers' needs

About the project

The Body Shop Marketing team needed help to address and focus on the core of skincare concerns of consumers. They needed a tool meant to assist store staff on their skincare consultation, adding credibility and professionalism to the customer experience, helping them understand their skin and the type of product they would need for their own individual need.

USP’s Skin Type Tester was just the tool that was a solution to all the requirements: A branded box of 50 testers was developed for the staff to use on multiple consumers. These easy-to-use strips delivered an accurate visualization of the consumer’s skin type within seconds that not only educated the consumer but provided a professional element into the consultation. The precision of the diagnosis allowed staff to offer a bespoke and personal solution for the customer.

Facts
Brand:
  • The Body Shop
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • Beauty Consultants at POS
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min