The Face Shop

TheFaceShop– Find your skin type.

About the project

TheFaceShop wanted their Beauty Advisors to assist consumers to choose the right product for their skin. By educating consumers about their skin type, they were able to recommend the product that was just right for them.

Facts
Brand:
  • The Face Shop
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Singapore
IMAGE GALLERY SLIDES
Take a look at how we supported TheFaceShop.

What was the challenge?

The TheFaceShop team wanted their Beauty Advisors to engage consumers, while enlightening them about their skin type. To advise them about what their skin needed and eventually, the POS tool should also evoke the need for a one of the in-store products.

How did USP Solutions help?

TheFaceShop gave USP’s team a detailed brief that underscored the need for a tool that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for TheFaceShop. Giving the best results and engaging the customer.

The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

After learning how to use the skin type tool, the TheFaceShop Beauty Advisors were eager to engage consumers and teach them about their sky type. That in turn was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.

How it works:

  • Take the test strip and press it for 10 seconds on to the forehead
  • Compare the test strip with the result table to identify the sebum level

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

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