TheFaceShop wanted their Beauty Advisors to assist consumers to choose the right product for their skin. By educating consumers about their skin type, they were able to recommend the product that was just right for them.
The TheFaceShop team wanted their Beauty Advisors to engage consumers, while enlightening them about their skin type. To advise them about what their skin needed and eventually, the POS tool should also evoke the need for a one of the in-store products.
TheFaceShop gave USP’s team a detailed brief that underscored the need for a tool that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.
It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for TheFaceShop. Giving the best results and engaging the customer.
The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
After learning how to use the skin type tool, the TheFaceShop Beauty Advisors were eager to engage consumers and teach them about their sky type. That in turn was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.