The Face Shop

TheFaceShop– Skin care for every type

About the project

TheFaceShop wanted their Beauty Advisors to help consumers learn about their skin type before recommending an in-store product. By educating consumers about their skin type, they were able to advise the product that was just right for them.

Facts
Brand:
  • The Face Shop
Category:
  • Skin Care
Test Type:
  • Skin Type Test - Leaflet
Activation Channel:
  • POS
Sales Channel:
Country:
  • Singapore

What was the challenge?

The TheFaceShop team wanted their Beauty Advisors to engage and enlighten consumers about their skin type. Advise them about what their skin required and eventually, the POS tool should also evoke the need for a one of the in-store products.

How did USP Solutions help?

Having being briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s skin type technology would give the best possible result for TheFaceShop. Giving the best results and engaging the customer.

Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

The TheFaceShop Beauty Advisors quickly learned how to use the tools and the advantages thereof. They then eagerly engaged consumers and taught them about their sky type. That was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.

How it works:

  • Take the forehead test strip and press it for 10 seconds on to the forehead
  • Take the cheek test strip and press it for 10 seconds on to the cheek.
  • Compare the test strips with the result table to identify the skin type

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

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