Vaseline

„Dry Skin Healed“
Activation

About the project

In order to prove the Vaseline Intensive Care product range’s claim – “dry skin healed” – the Vaseline team was in need of a solution that had to be truly consumer engaging and enlightening via various channels.

Facts
Brand:
  • Vaseline
Category:
  • Body Care
Test Type:
  • Hydration Tester
Activation Channel:
  • POS, Beauty Advisor
Sales Channel:
Country:
  • China, Denmark, Turkey, Canada, USA, Ethiopia, Ghana, Kenya, Angola, South Africa, UAE

What was the challenge?

“Dry Skin Healed” – was the main claim of the Vaseline Intensive Care product range. The Vaseline team needed a unique solution to help with their product range activation via 1:1 and mass-marketing which both proved this meaningful claim and engaged their consumers.

How did USP Solutions help?

Understanding Vaseline’s needs and creating an activation tool that allows the consumers to experience the brand was the challenge USP solutions faced. The USP activation experts knew that in order to prove Vaseline’s claim “dry skin healed” the activation card had to educate the consumer about their hydration level.

Our experts decided that the USP Solutions’ Hydration Tester Technology would be a perfect match for the hydration claim. Afterwards prototypes – varying in shape and size – were sent to the Vaseline marketing team for assessment. Once the final choices upon the sensory tools had been made USP handled artwork creation, printing and on-time delivery.

How does the tester work?

The Hydration Test tool from USP Solutions enables consumers to understand their skin’s moisture level, giving them a moment of truth. The adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge, combined with the VASELINE product information, guided consumers to purchase the suitable product for them out of the VASELINE Intensive Care product range.

How it works:

  • Press the black test area onto your elbow for 3 seconds.
  • Compare the test area with the result fields to identify your hydration level.
  • After using VASELINE Intensive Moisturizer, test your hydration level again. Compare the two test areas and see how effective VASELINE’s moisturizer hydrates.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your
skin’s hydration level.

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