About the project
The active cosmetics team needed a haptic engagement tool for Vichy Homme so that they could help the consumer find the best products for their specific skin. They needed the tool to give the consumer a comprehensive understanding of their skin, so that the product recommended was the best for their skin.
How did USP Solutions help?
Using our Skin Type technology, the USP team developed a 2-minute skin flyer that measured the sebum of the consumer skin. While a quick quiz helped the consumer to find their skin requirements with a scratch table. This a highly tactile tool gave the consumer a haptic experience educating them about their own skin and needs. The demo card developed was engaging, educated the consumer and helped them find the best skin care regime for them.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.