Vichy | Vitamin C (Ascorbic Acid) | USP Solutions
ALTAVIA Vichy (Vitamin C) Activation in Pharmacies

Proof of Claim

A demo to prove efficacy

About the project

The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim that it contained an antioxidant/antifatigue property in the product, which would lead to an uplift in sales.

USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.

Facts
Brand:
  • Vichy
Category:
  • Skin Care
Test Type:
  • Vitamin C (Ascorbic Acid) detector
Activation Channel:
  • Pharmacies with BA's
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP -Brightening Tool
01:29 min