The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim that it contained an antioxidant/antifatigue property in the product, which would lead to an uplift in sales.

USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.