Yves Rocher - Découvrez votre type de peau

Skin Type Test Box

What is my skin type? Questions many consumers need and want to know make sure they pick the right product out of a beauty brand's product range. For direct selling companies, it means a shift from selling to consulting, empowering consultants.

About the project

Throughout the four seasons, our skin type undergoes change. What is the current status of your consumer’s skin? Which product out of your range is the best fit? How to shift a selling to a consulting situation during one to one consultancy? A challenge to which we were happy to provide a solution for.

Facts
Brand:
  • Yves Rocher
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • direct selling
Sales Channel:
Country:
  • FRANCE

What was the challenge?

The Yves Rocher Team was searching for a way to empower their beauty consultants to make profound product recommendations in direct selling situations. The main goals: confident beauty consultants & happy consumers – ready to become brand advocates.

How did USP Solutions help?

USP Solutions’ aim was to turn Yves Rocher’s expectations into a highly engaging direct selling tool that fueled consumer excitement. Achieving this was made possible through providing an easy to use and reliable test, which served as a great conversation starter and was fun, too.  The skin type test created an emotional brand experience, allowing consumers to touch and feel the brand.

After receiving prototypes that varied in size and shape from USP Solutions the YVES ROCHER team agreed the Skin Type Tester was the suitable technology.

As soon as both sides had a clear picture of how the sensory marketing tools would be used, USP took on the next steps – artwork creation, printing, and on-time delivery.

How does the tester work?

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Knowing whether she/he has dry, normal, combination or oily skin, combined with the in-store consultants’ product recommendations, consumers felt at ease in choosing the matching product from the series for their needs.

How it works:

  • Moderately press one test strip onto forehead for 3-5 seconds.
  • Moderately press other test strip onto cheek, also for 3-5 seconds.
  • Compare test strips to result fields to learn about your skin type.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SKIN TYPE TEST
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.