Helps consumers buy the best one for their skin
The Yves Rocher Poland team needed a tool that they could use in their e-commerce campaign to diagnose and steer the consumer to the right product choice. They wanted to insert the tool in their product packages sent to consumers with product information but wanted it to be interactive. The goal was to engage with the consumer so they could learn more about their skin needs.
A discount voucher was included to help the consumer return to the e-commerce site to reorder and add to their shopping basket.
Using our Skin Type Tester technology, the USP Solutions team developed a folded card with two testers affixed that measured the skin type while giving product regime recommendations based on the results. This tool included a QR code that directed the consumer to the special discount.
Our beauty marketing tools are highly effective.