Experimental Marketing
Let your consumers experience your brand
This particular aspect of brand activation refers to everything that enables consumers to “experience” a brand. Channels to achieve that goal can be live events, in-or outside a store, special consumer events, sponsorships, and so forth.
EXPERIENCING A BRAND NATURALLY INVOLVES THE SENSES
It is well known that the more senses that are appealed to, the higher the impact of experiential marketing activities, such as beauty brand activations.
“ When consumers have a sensory experience, they will automatically place more trust and confidence in a brand. * “
What makes Sensory Marketing Tools so special?
“ Verbal messages are filtered cognitively. We evaluate, we think about them, we think: ”Do I really agree with that or are they just trying to bamboozle me?“ Sensory input goes directly to you gut.* “
More Info
If you would like to delve a little bit deeper into this topic, here’s some more useful information.
Client Sample
Watch this short video to see in more detail how our Sensory Marketing Tools have been used by our clients.
Activation Channels
There are many ways to integrate sensory solutions into your Experimental Brand Activation Campaign.
*K. Sadisvan, “Sensory Experience and it’s Importance in Marketing”, SRM University Kattankulathur, Chennai, 2009
** Kristen Nauth Social Technologies Research, Washington D.C., CBC Radio One, https://soundcloud.com/cbc-radio-one/2008-01-09-episode-19
