This particular aspect of brand activation refers to everything that enables consumers to “experience” a brand. Channels to achieve that goal can be live events, in-or outside a store, special consumer events, sponsorships, and so forth.
EXPERIENCING A BRAND NATURALLY INVOLVES THE SENSES
It is well known that the more senses that are appealed to, the higher the impact of experiential marketing activities, such as beauty brand activations.
“ When consumers have a sensory experience, they will automatically place more trust and confidence in a brand. * “
What makes Sensory Marketing Tools so special?
“ Verbal messages are filtered cognitively. We evaluate, we think about them, we think: ”Do I really agree with that or are they just trying to bamboozle me?“ Sensory input goes directly to you gut.* “
Watch this short video to see in more detail how our Sensory Marketing Tools have been used by our clients.
There are many ways to integrate sensory solutions into your Experimental Brand Activation Campaign.
*K. Sadisvan, “Sensory Experience and it’s Importance in Marketing”, SRM University Kattankulathur, Chennai, 2009
** Kristen Nauth Social Technologies Research, Washington D.C., CBC Radio One, https://soundcloud.com/cbc-radio-one/2008-01-09-episode-19