Retail is where the First, Second and the Beauty Moment of Truth are taking place. Its where “brands come to life and where the seeds of loyalty are planted.”*.
RETAIL – BEAUTY PRODUCTS NEED PERSONAL EXPERIENCES
Even in times of ZMOT, online research and the growing importance of social media. POS is where consumers directly get in touch with a brand. It’s where consumers involve their senses before making a buying decision.
“ In beauty, the experience (touch, feel, personal conversation ed. note) at the point-of-sale (POS) remains the most important. “
The point-of-sale experience can effect a brand’s success in many ways. For Marketers its essential to understand the POS experience and its impact on a brand, its image and on consumer satisfaction.
Retail is also where brand activation is taking place. In a recent study** PQ Media notes that brand activation is likely to grow more strongly than advertising & trade promotions, primarily due to ad-skipping technology. One of the key findings stresses the importance of developing emotional connects via brand activation activities to develop emotional connections with target audiences to drive brand loyalty.
USP Solutions offers many marketing tools to enable engaging and emotionally connecting consumer experience. Contact our experts to discuss your brand activation needs.