When consumers have a sensory experience, they will automatically place more trust and confidence in a brand.
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Verbal messages are filtered cognitively. We evaluate, we think about them. [...] Sensory input goes directly to your gut.
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ESTÉE LAUDER PROJECT BOOK & WHITEPAPERS
How we work together
Translate
Contact your Estée Lauder experts at USP Solutions as soon as you start to work on a new brand activation. We translate your brief, your goals, your marketing plan into a unique & sensory Estée Lauder Demo Solution.
Plan
Feasibility study and timeline planning (time & resources), from product development to activation launch.
Design
Our experts will propose a first mock-up integrating Estée Lauder key visuals, as a basis for an iterative interaction with your target customer. Our goal is to find the final unique solution for your Estée Lauder brand.
Develop
Use current USP Solutions tester technology or develop new technology (with USP R&D) that best meet your brand claim needs.
Present
We provide support for Estée Lauder internal presentations. Just fill us in on your needs.
Educate
We develop “How it Works” visuals and videos, for Estée Lauder internal training (beauty consultants) and for consumer education purposes.
