# USP Demo Solutions — Site Text Export Generated: 2026-09-29T20:09:37.573Z Total pages: 294 Source: prerendered HTML in artifacts/web/dist/public/ --- ## Site Chrome (appears on every page) ### Header / Navigation ![USP Demo Solutions home] Solutions Proof Resources About Start With Your Claim ### Footer ![USP Demo Solutions homepage] We turn product science into Omni Demonstrations: one product truth, proven visibly and repeated across every audience, channel and market. [LinkedIn](https://www.linkedin.com/company/usp-indicator-solutions-gmbh) Capabilities - Omni Demonstrations - Types of Demos - How It Works - Demo Library Resources - Blog - Demo or Die: The Book - Shop - Testimonials - [AI Hub](https://ai-hub.usp.at) Company - About Us - Industries - Careers - Contact © 2026 USP Demo Solutions. All rights reserved. Imprint Privacy Policy Ethic Base Code Code of Conduct Cookie Policy Cookie Settings Terms & Conditions --- # Main Pages (220) --- ## Page: / **Title:** Omni Demonstrations for CPG & Pharma | USP Demo Solutions **Description:** Demo creation for global CPG and pharma brands: Omni Demonstrations that prove one product truth to every audience. 5000+ demos, 150+ brands. ![Scientific background] Scientific Omni Demos # One Story. Multiple Demonstrations. All Audiences. We are demo creation experts for global CPG and pharma brands. We build Omni Demonstrations: claim-proof product demonstrations that turn product science into something people can see, understand and believe. One proof architecture, deployed for R&D, marketing, retail, pharmacy, creators and consumers. From skin-care diagnostics to home-care indicator cards and pharma device demonstrations, we design the proof once and make it work everywhere: in store, on stage, on camera and on a sales call. Get a Demo Concept View Case Studies 0+ Years Experience 0+ Demos Created 0+ Global Brands 0+ Countries Reached Trusted by R&D and Marketing at ![Unilever] ![Johnson & Johnson] ![Shiseido] ![P&G] ![Kenvue] ![Haleon] ![Beiersdorf] ![Bayer] ![Unilever] ![Johnson & Johnson] ![Shiseido] ![P&G] ![Kenvue] ![Haleon] ![Beiersdorf] ![Bayer] ## In today's markets, claims alone are not enough. Can you show it? Buyers no longer trust labels, certifications, or carefully worded headlines. They trust what they can see with their own eyes - the moment a product behaves differently from every other one on the shelf. Most product benefits live inside the formulation, the device, the molecule. They are real, measured, and meaningful - and completely invisible to the person you need to convince in the first eight seconds. A demonstration turns a claim into a witnessed fact. It is the shortest distance between R&D and conviction, between a great brief and a category-defining launch. The Omni Demonstration ## One proof, built from four elements. An Omni Demonstration is a claim-proof experience. It translates product science into human understanding, and it is engineered once so the same product truth can be repeated across every audience, channel and market. Four elements make that possible, and skipping one is why most product stories either fail to convince or fail to connect. - 01 Human relevance Why anyone outside the lab should care. Without this, the science is correct and ignored. - 02 Product science What is actually, measurably true. The endpoint we can defend in front of R&D and legal. - 03 How it works The mechanism made visible instead of described. The audience watches it happen. - 04 Visible proof The moment that settles the question in seconds, and does it the same way every time. The composition It is not an advertisement, not a CGI animation and not a one-off stunt. Nothing is simulated: the product does the work, in front of the audience, every time. The proof moment ## The second a claim stops being a claim. One frame from our demo lab, printed twice. On the left the proof has been taken out of it, which is how an invisible benefit reaches most audiences. On the right, the same bench, the same product, and a mechanism anyone in the room can watch happen. ![A scientist sweeping a UV torch across a lab bench, making residue on two petri dishes glow] Described Demonstrated UV residue demonstration, built and validated in our demo lab. The product does the work; nothing is simulated and nothing is added afterwards. Four elements, one witnessed fact. When teams come to us ## You're in the right place if… Your product works, but the claim is hard to explain. The science is solid, yet teams struggle to translate it into a story buyers and consumers grasp in seconds. Your science is strong, but it isn't creating commercial value. Patents, platforms and proven mechanisms sit unused because nobody outside R&D can see what they actually do. You have to explain real science to people who are not scientists. Congresses, KOLs, medical education, internal alignment. The room needs to see the mechanism, not read about it. R&D and Marketing are aligned on the data, but not on the story. Both sides agree what's true; we help align what to show, how to show it, and what to claim out loud. The product experience itself needs to be memorable. Shelf, counter, sampling, launch. The moment someone meets the product is the moment the claim has to land. You need a demo, kit, or video local teams can actually use. Something practical for launch, retail, pharmacy, or training - repeatable across markets, not a one-off. The Challenge ## Why Product Claims Fail to Land in Market Our analysis of over 1,000 product launches shows that great science is regularly lost in translation. When consumers can't visualize the benefit, adoption drops by up to 64%. 8s Too complex to explain Average consumer attention span lost to scientific jargon. 73% Hard to visualize Of micro-benefits are invisible without demonstration. 81% Not believable Of consumers require visible proof before switching brands. 2x R&D / Marketing Disconnect Longer time-to-market due to internal misalignments. Claim Comprehension Matrix Technical Data Sheets12% Recall Marketing Copy Only28% Recall CGI Animation45% Recall Physical Demonstration94% Recall One proof, many expressions ## The Same Truth, In Every Format You Need A single proof architecture becomes a physical demonstration, a filmed one and a digital one. Same mechanism, same claim, three ways to put it in front of an audience. ![Physical Demos] Capability 01 Physical Demos Portable demonstrations for live events, KOLs, retail and activations: demo kits that let anyone reproduce the proof on the spot. Kits Distributed50,000+ Sales Conv. Lift+3.1x ![Demo Videos] Capability 02 Demo Videos High-end macro cinematography of the real demonstration, cut for every channel: nothing simulated, nothing added in post. Viewer Retention+42% Credibility Score9.4/10 ![Digital Activation] Capability 03 Digital Activation Digital experiences that diagnose, recommend and personalise, carrying the same proof to screens, sales teams and consumers at scale. TechnologiesAI/AR/Mobile Sales Conv. Lift+3.1x ## How the System Works Four layers, one continuous system: from the first workshop to global activation, without the story changing on the way. See the full process - 01WorkshopEntry Point - 02Proof ArchitectureScience Based Creativity - 03Proof EngineValidated and Repeatable - 04DeploymentAudience Specific ![Lab Analysis] 2.4x Faster approvals 0% Regulatory pushback Enterprise Value ## Measurable Impact Across The Organization Because the proof is engineered once and reused everywhere, the return compounds: every new audience is a deployment, not a new project. Faster internal understanding Cut through departmental silos. A physical demo aligns executives, marketing, and sales instantly on the product's true value. Stronger, undeniable claims Move from "we say" to "we show." Demonstrations provide irrefutable proof that satisfies both legal and skeptical consumers. One story, all audiences Build the proof once, deploy it everywhere. Standardized kits, videos and digital tools keep the same story intact across 50+ markets. ## Start with your claim, your challenge, or your brief Send us a claim, study, launch challenge, or technical brief. We'll tell you what can be made visible, how it would be proven, and which audiences it could reach. Send Us Your Brief Talk to Our Team We respond within 2 business days with an initial assessment. --- ## Page: /solutions **Title:** Omni Demonstrations: Demo Creation | USP Demo Solutions **Description:** Demo creation end to end as one system: workshop, proof architecture, proof engine, deployment. Plus the marketing and R&D paths and every demo format. # One system. From workshop to global activation. Most partners deliver assets. We deliver an Omni Demonstration: one product truth, engineered into proof that can be repeated for every audience, channel and market you sell into. On this page you’ll find the four layers of the system, the end-to-end demo creation process behind every project, the marketing and R&D paths we run, the principles every demonstration has to meet, and the range of formats one proof architecture can take. Book a walkthrough Explore demo types The whole system, all four layers - 01Workshop - 02Proof Architecture - 03Proof Engine - 04Deployment The differentiator ## Most partners start with assets. We start with the proof architecture. Briefs usually arrive with a claim and a deadline. Before anything gets built we decide which claim is worth proving, which mechanic proves it, and which audiences will need to see it. That decision is what makes a demonstration memorable rather than forgettable, defensible rather than fragile, repeatable rather than one-off. ### Science-mapped Every concept stands on a real, measurable proof point - so the demo holds up when R&D, legal, and consumers push on it. ### Stress-tested We pressure-test the strongest concept in our own lab against repeatability, safety, and consumer believability before any production budget is spent. ### Repeatable by design Concepts are built to be re-run by a creator, a sales rep, or a consumer at home, not just by a film crew on a closed set. Start with ideation See how ideation fits the process For Marketing Teams ## Your product has a story. We help you visualize it. Creator-ready, consumer-friendly, trade-ready demonstrations that make impact and stay repeatable across every channel you activate. Built for activation Request a Demo Feasibility Check ![Behind the scenes of a USP product demo video shoot under studio lighting] On set Filming a creator-ready demo built to survive being re-shot on a phone. - Creator and influencer ready Designed for creators, e-commerce, and social storytelling, with formats that survive being re-shot on a phone. - Built with science Every claim is co-developed with our in-house scientists so credibility holds up to scrutiny from R&D, legal, and consumers. - Scalable across channels One demo concept activates across internal events, sales-force training, social video, and trade. - Repeatable and simple Deploy the same demo for internal use, consumer testing, influencer partnerships, or live activation, without losing the proof. For R&D Teams ## Turn complex science into consumer-proven demos. Real, validated, repeatable demos that let your data speak for itself, without losing scientific rigor. Backed by our Demo Lab Request a Demo Feasibility Check ![A scientist running a validated serum demonstration in the USP Demo Lab] In the Demo Lab A validated demo staged and tested for repeatable, claim-backed results. - Scientifically validated All demos are backed by our in-house Demo Lab testing protocols and reviewed by our science team before production. - Feasibility first We start by checking whether the claim can be demonstrated clearly, credibly, and repeatably, so you do not invest in a dead end. - Guaranteed performance Results are backed by lab metrics, internal videos, and clear scientific storytelling that maps each visual to a measurable endpoint. - Repeatable and simple The final demo can be deployed for internal training, external use, consumer testing, influencer campaigns, or sales activation. The entry point ### Start with a Demo Upskilling Workshop Most engagements begin here. Four workshop formats, from a short awareness session to a full demo thinking mastery programme, give your teams a shared language for proof and surface which of your claims are actually worth demonstrating. We bring the expertise, your scientists bring the claims, and you leave with feasible demo directions and a shortlist of opportunities. Explore the workshops See step 2 in our process Why demos work ## Our Demonstration Philosophy - 01 Makes complexity easier to grasp - 02 Helps build internal alignment faster - 03 Turns ideas into more persuasive stories - 04 Supports faster, stronger decision-making What you can expect ### The six principles behind every demonstration - Simple Anyone can grasp it in seconds, with no prior knowledge required. - Real The product itself does the work, not a special effect or an animation. - Proven Backed by science and validated in our lab against a measurable endpoint. - Repeatable Works the same way every time, in any market and on any stage. - Relatable Anchored in something the audience already understands, so the science lands without a translator. - Snackable Short, visual, and shareable, built for the way modern audiences actually consume. Demo formats ## Types of Demos We Develop These are not ten separate products. They are the shapes one proof architecture can take, so the same product truth reaches a scientist, a buyer, a pharmacist and a consumer in the form each of them will actually accept. Scientific proof Lab-grade demonstrations that visualize a measurable scientific endpoint. Best for: claims that need credibility with R&D and regulatory. Metaphorical and relatable Everyday analogies that make an abstract benefit instantly understandable. Best for: explaining complex science to non-technical audiences. Comparative Side-by-side proof against a benchmark, a competitor, or an untreated control. Best for: superiority claims and switch-from-competitor stories. Diagnostic and consultation Interactive tools that profile a consumer and recommend the right product. Best for: counter-side activation and personalized e-commerce. Live and physical Hands-on demonstrations performed live by a brand rep, scientist, or expert. Best for: trade shows, sales meetings, and HCP events. Demo video formats Macro, high-speed, and split-screen film built around the demo moment. Best for: paid social, TVC, and global marketing campaigns. Creator and influencer Demo formats engineered to be re-shot on a phone by a creator or influencer. Best for: organic social and influencer-led launches. Phygital Physical demos paired with a digital layer, AR, QR, or app integration. Best for: in-store activation and connected packaging. Training and rollout Demo kits, manuals, and protocols that scale a proven demo to a global sales force. Best for: field execution across markets and channels. Dramatized hero Theatrical, brand-led demonstrations built for stage moments and launch films. Best for: keynote launches and brand campaign hero assets. Talk through demo types How an engagement runs ## Four layers, one continuous system. Workshop, proof architecture, proof engine, deployment. Every project runs through the same layers, with clear inputs from you and clear deliverables from us at each one, and you can enter at whichever layer you actually need. See the full process 01 Entry Point ### Workshop Your teams learn demo thinking and we surface, together, which claims are actually worth proving. 02 Science Based Creativity ### Proof Architecture We decide the claim, the mechanic and the audiences before anything gets built. This is where the value is created. 03 Validated and Repeatable ### Proof Engine The lab proves the mechanic works the same way every time, and the demonstration is built around it. 04 Audience Specific ### Deployment The proven demonstration goes out physically and digitally, adapted per audience, consistent across teams and markets. What the system produced > “We had the best first half of the fiscal in Olay history. Your tool enabled the Supermarkets channel and increased trial through Total Effects.” Delgra, Brand ManagerP&G OLAY ## Frequently Asked Questions What exactly is an Omni Demonstration?It is a claim-proof experience: one product truth, engineered so it can be demonstrated to every audience that matters without changing the story. We design the proof architecture once, then deploy it physically and digitally for R&D, marketing, sales, retail, pharmacy, creators and consumers. The demo stays at the centre; what we add is the system around it. How is your proof architecture different from a creative agency's concepting?Most agencies skip straight to assets. We start with the science: every concept is mapped to a specific scientific endpoint, stress-tested in our own lab, and only then handed off to production. You get demo directions a brand team can defend in front of R&D, regulatory, and consumers, not just storyboards. Can we engage USP for just one layer of the system?Yes. Some clients start with a workshop, others come only for proof architecture, or only for the build and deployment of a demonstration they have already validated. Each layer is sold standalone, and we routinely plug into existing brand workflows. Are the physical demo kits safe and shippable internationally?Yes. Every kit uses safe, transportable substitutes engineered to behave like the real product on stage, ships under standard commercial carriers, and includes step-by-step manuals so any local team can run the demo. Do you handle regulatory and claim compliance?Every concept is reviewed for safety, repeatability, and claim compliance by our in-house science team before production, and we work with your regulatory contacts to land final sign-off in market. Where to start ## Bring us the claim you need to prove. You do not have to buy the whole system to begin. Send one claim and the audiences that have to believe it, and we come back with the route we would take and the layer worth entering at. Book a walkthrough Browse the demo library --- ## Page: /demo-library **Title:** Demo Library - 201+ Case Studies | USP Demo Solutions **Description:** Browse 201+ product demo projects across skin care, hair care, sun care, and more. See how we turn claims into proof. # Demo Library. 201+ Product Demonstrations. Showing 12 of all 201 demos Browse our demo library of 201+ Product Demonstrations and case studies. Each one is an expression of a proof architecture - indicator cards, sensory testers, phygital experiences and validated demo videos - showing how we’ve translated complex claims into visible proof across personal care, home care, food, beverage and pharma. More Category: Category Format: Format Claim type: Claim type Business use: Business use Brand: Brand Company: Company With a client result9 With a result Skin Care117 Hair Care25 Body Care22 Sun Care20 Personal Care6 Colour Cosmetics2 Home Care3 Oral Care2 Food & Beverage3 Product Science1 Proof that travelled ## Demos the client came back to us about 9 product demonstrations where the brand told us what happened next: units sold, baskets grown, consumers convinced. Start here, then browse the full demo library below. ![L’Oréal Paris – Pure Clay Mask Activation] Skin Care L’Oréal Paris for L'Oréal L’Oréal Paris – Pure Clay Mask Activation Claim: Clear skin Client result: Average basket size up to 1.35 items per shopper See how it worked ![Olay – Younger Skin Proof] Skin Care Olay Olay – Younger Skin Proof Client result: Best first half in Olay history ![Axe – Proving the products claim] Personal Care Axe Axe – Proving the products claim Client result: 80% of testers in India said Axe performs better ![Nivea – Learn about your sweat needs] Personal Care Nivea Nivea – Learn about your sweat needs Client result: 95,000 consumers tested for sweat concern ![Rexona – Prove Your Products Efficacy] Personal Care Rexona Rexona – Prove Your Products Efficacy Client result: Grew the deodorant category in the region See all 9 demos with a client result ## The full library Every demo we have made public, filterable by category, claim type, format, business use, brand and company. All 201 demos, in no particular order. Showing 12. ![Nivea On-Skin Hydration Test] Skin Care Nivea ### Nivea On-Skin Hydration Test Claim: Hydration Diagnostic ToolPhysical Demo ![Abbott – Scalp Check Tool] Hair Care Abbott ### Abbott – Scalp Check Tool Claim: Education on hair and how to deal with problems Diagnostic Tool ![Ajanta Pharma – Acne Risk Assessment] Skin Care Ajanta Pharma ### Ajanta Pharma – Acne Risk Assessment Claim: Individual sebum level Diagnostic Tool ![Alterna – Hair Health Education] Hair Care Alterna ### Alterna – Hair Health Education Claim: personalized haircare Diagnostic ToolPhygital ![Amway – Skin Tool for BAs] Skin Care Amway ### Amway – Skin Tool for BAs Claim: user-friendly Diagnostic Tool ![Anessa – UV + Absorb Demo] Skin Care Anessa ### Anessa – UV + Absorb Demo Claim: Protection against harmful rays Diagnostic Tool ![ARC – Blue Light Efficacy Demo] Sun Care ARC ### ARC – Blue Light Efficacy Demo Claim: Blue Light Efficacy Diagnostic ToolPhysical Demo ![Arreshah – 360° beauty assessment tools] Skin Care Arreshah ### Arreshah – 360° beauty assessment tools Claim: Easy-to-use skin and scalp testers Diagnostic ToolPhysical Demo ![AS Watson – Purchase Demo] Skin Care AS Watson ### AS Watson – Purchase Demo Claim: Clear skin Diagnostic ToolPhygital ![Atolla – Powered By Machine Learning] Skin Care Atolla ### Atolla – Powered By Machine Learning Claim: Skin Tracker Diagnostic ToolPhygital ![Aurum – Skin Type Test] Skin Care Aurum ### Aurum – Skin Type Test Claim: Clear Skin Diagnostic ToolPhygital ![Aveda – Scalp Sebum Analysis Tool] Hair Care Aveda ### Aveda – Scalp Sebum Analysis Tool Claim: Finds best product choice Diagnostic Tool Show 12 more demos, 189 still to come 189 more in this view. Keep scrolling and they load on their own. ## Browse all case studies Every demo case study, linked for quick access. - Nivea On-Skin Hydration Test - Abbott – Scalp Check Tool - Ajanta Pharma – Acne Risk Assessment - Alterna – Hair Health Education - Amway – Skin Tool for BAs - Anessa – UV + Absorb Demo - ARC – Blue Light Efficacy Demo - Arreshah – 360° beauty assessment tools - AS Watson – Purchase Demo - Atolla – Powered By Machine Learning - Aurum – Skin Type Test - Aveda – Scalp Sebum Analysis Tool - Aveeno Adult + Baby – Skin Nourishment Test - Avène – Know Your Skin - Avon – Skin Type Test - Awesome Woman – Hydration Test - Axe – Proving the products claim - Barnängen Dryness Detector - Belcorp – L’Bel – Quieres Saber Cómo? - Benefit – Skin Type Test - BeneFit – Matte Rescue - Bepanthen Phygital Skin Analysis - BepanthenDerma – Phygital Skin Test - Biluma – Sun Protection Demo - Biluma Sunscreen – Making Fast Absorption Visible - Bioderma – Skin Type Test - Bioré – Skin Assessment Tool - Biotherm – Wrinkle Test - Boozt – Engaging e-commerce Tool - Briogeo – Haircare Diagnostic - CeraVe – Fast Absorption Test - CeraVe – Skin Hydration Check - CeraVe Cleanse Like Derm - Cetaphil – Engaging and Educational - Cetaphil – Hydration Test - Cetaphil Phygital Skin Diagnostic - Clariant – Uncover Your Skin Type - Clarins – Pore Control: Proven - Clarins – UV Intensity Campaign - Clear – Comb Demo Tool – Scalp Analysis - Clear – Scalp Claim Proof - Clear – Scalp Diagnosis for All - Clear 3in1 - Clear Men – Hair Health Diagnosis - Clear Phygital Consumer Journey - Clinique – Moisture Surge - Clinique – Travel Division - Creamsilk – Engaging and Educational - D program Skin Barrier Test - Dermala – Skin health diagnostic tool - Dermalogica – Advanced Skin Cleanser - Dermoshop – Haptic Skin Analytics - Dermosil – Foundation Colour Finder - Diadermine – 2D Wrinkle Test - Diadermine Lift+ Botology product proof - DM Drogerie Markt – Skin Type Test - Dove – How Does Your Hair Feel? - Dove – Scalp Build-up Test - Dove – Smooth, Irritation-Free Underarms - Dove – Hydration Check - Dove – Is Your Skin Hydrated? - Dove Body Lotion Longevity Test - Dr.Ci:Labo – How it would work on skin - EA – Targeted Skin Solution - Emami – Skin Type Test - Estée Lauder – Wrinkle Test - Estée Lauder – UV Demo Tool - Eucerin – Shine and Oil Control Test - Eucerin – Body & Face Match - Eucerin – Skin Activation - Fruits & Passion – Skin Needs Hydration - Garancia – Hydration Check - Garnier – Skin Active - Garnier – Educational Tool - Garnier – Pure Clean Care - Garnier 7 Days – Claim Proof - Garnier Blends – Find Your Perfect Blend - Garnier Men – Oil Clear Campaign - Garnier Personalised Influencer Tool - Garnier Super UV awareness activation - Gatineau Paris – Wrinkle Test - Gillette – Clear Gel Protection - Glowal – Skin Type Assessment - H&S – Dandruff-Free Hair Test - H&S – Scalp Condition Check - Handy Andy Probiotic Cleaner - Head & Shoulders – Scalp Sebum Testing Tool - HelpNet – Scalp Sebum Tester - Herbalife – Skin Type Test - Himalaya – Oil Control - J&J Baby – Skin Barrier Test - Jafra – Advanced Dynamics - Kiehl’s – Deeply moisturising. - Kiehl’s – What is your skin type? - Kiehl’s – Protected and Healthy Skin. - Korendy – Skin Type Test - L’Oréal – Hair Combination Tool - L’Oréal Paris – Measure UV Rays - L’Oréal Paris – Pure Clay Mask Activation - L’Oréal Paris – Fair and Radiant Skin. - L’Oréal Paris – Smooth and Plump Skin - L’Oréal Paris – Dry Skin Check - L’Oréal Paris – Liquid Care - L’Oréal Paris – Skin Match Tool - La Roche-Posay – Sebum Test Kit - La Shield – Sun Protection - Lancôme – Multi-functional tool - LB – Sebum & Dandruff Test - Lloyds Pharmacy – Body Hydration Test - LRP – Anthelios UV Sticker - LRP – EFFACLAR Skin Match - LRP – What’s your Skin Type? - Lubrizol SilSense Bio5 Trade Fair Demo Tool - ManScience – pH Value Test - Marionnaud – Phygital Tool - Meaningful Beauty – Wrinkle Test - Meridol – Ideation to Conversion - Minokri – Educate and Engage - Mixa – Skin Type Diagnostic - Mixa – Skin Type Test - Mjoor – Skin Analytics - Modicare – Skin Type Test - Modules – Skin Test Kit - MONAT Global – Skin Type Test - Neutrogena – Skin Type Consulting Tool - Neutrogena – Sun Protection - Neutrogena – Deep Clean Demo - Neutrogena – Hydration Check - Nivea – How Hydrated Is Your Skin? - Nivea – Learn about your sweat needs - Nivea – Skin Hydration Analysis - Nivea – Test Your Skin Type. - Nivea – UV Protection & Brightening - Nivea – What Is Your Skin Type? - Nivea – What’s Your Skin Type? - Nivea – Beautiful Tan That Lasts. - Nivea – Make Up Clear Foam - Nivea – Skin Type Activation - Nivea Sun – Oil Control & Sun Protection - Nuxe – Multi-Purpose Oil Demo Tool - Nuxe – Multi-Test Skin Analysis - ÖGK – UV Intensity Test - Olay – Sun Protection - Olay – White Radiance: Pearly & Radiant - Olay – Skin Texture Check - Olay – Younger Skin Proof - Oriflame – Skin Type Tester - Persil Wonder Wash Demo - Philosophy – Fast Absorption Test - Pond’s – Age Miracle – Wrinkle Test - Pond’s – Oil Control Test - Pond’s – pimples gone in 3 days - Pond’s – ‘Rejuveness’ Demo - Prove Nourishment Superiority with Science - Pure Culture – Skin Health Assessment - Revlon – 3 Seconds Skin Analysis - Rexona – Prove Your Products Efficacy - Rexona Deo – Smooth And Irritation-free - Rimmel – Skin Type Test - Rituals Hand Hydration Test - RoC – Barrier Renew Efficacy Video - Rossmann – Skin Analysis - Sanex – Hydration Test - Schwarzkopf – Event Engagement Tool - Sencyr – Skin Assesment Tool - Sephora – Skin Type Test - Signal – Mildness Test - SkinLabs – Skin Type Test - Skinsei – Bring Home Retail Kit - St. Ives Scrub – Efficacy Demo Video - Sunlight – Mildness Test - Sunlight – Prove The Germs Gone - TFS – Skincare for All - The Body Shop – Is your skin oily? - The Body Shop – Skin Type Box - The Face Shop – Find Your Skintype - Vaseline – „Dry Skin Healed“ Activation - Vaseline – Body Serum Test - Vaseline – Sun Protection - Vasenol – Hydration Test - Vichy – Scalp Check Tool - Vichy – Vitamin C Activation - Vichy Dercos – Dandruff Test - Vichy Homme – Haptic skin analysis flyer - Vichy Influencer Event Engagement - Wisely Shave – Skin Type Test - Yanbal – Foundation Colour Finder - Yves Rocher – Skin Type Test Box - Yves Rocher – Product Finder - 3D Skin Texture Mapping - Dandruff Test - Hydration Test - pH Value Test - Pore Tester - Scalp Sebum Test - Skin Type Test - UV Efficacy Test - UV Intensity Test - Premium Edible Oil - Oxidation Resistance Demo - Instant Beverage - Dissolvability Comparison - Plant-Based Drink - Emulsion Stability Demo --- ## Page: /how-it-works **Title:** How We Build an Omni Demonstration | USP Demo Solutions **Description:** Our demo creation process in four steps, from a product claim to proof every audience can see: workshop, proof architecture, proof engine, deployment. The demo creation process · Four steps # How an Omni Demonstration gets built. Our demo creation process, end to end: from a claim on a slide to proof every audience can see, in four steps you can enter at any point. The whole system, end to end - 01Workshop - 02Proof Architecture - 03Proof Engine - 04Deployment We are not an agency guessing at communication. We start with the claim, the science, and the proof point that matters. Our job is simple: turn hard-to-explain product science into proof that people understand fast, trust fast, and can repeat in the real world. The same four steps run behind every project, whether you need one demonstration for a sales meeting or a full Omni Demonstration deployed to R&D, retail, pharmacy, creators and consumers at once. Not sure which kind of demo your claim needs? Take our 3-minute diagnostic for a starting point you can take to your team. - 01WorkshopEntry Point - 02Proof ArchitectureScience Based Creativity - 03Proof EngineValidated and Repeatable - 04DeploymentAudience Specific 01 ## Step 1: Workshop Start with the truth. Before anything looks good, it has to work. We begin with the claim, the data, and the challenge behind it, usually in a workshop with your teams. What is the real product truth? What can actually be demonstrated? What will be clear, credible, and repeatable outside perfect lab conditions? If the proof is weak, we say it. If the route is unclear, we sharpen it. If it can work, we define how. ![USP scientists reviewing claims and data in the demo lab] 02 ## Step 2: Proof Architecture Design it once, for every audience. Once the proof point is clear, we design the demonstration around it and decide, in the same move, which audiences it has to reach and in which formats. This is where technical truth becomes visible communication, and where an isolated demo becomes an Omni Demonstration. Usually, we develop several routes to find the strongest one. Not just the most creative one - the one that lands. The right demonstration should be simple, real, relatable and repeatable, and still credible for R&D and claims teams. 03 ## Step 3: Proof Engine Make it work every time. A good idea is not enough. The demonstration has to perform clearly and consistently. In our lab we build, test, refine, and stress-test the selected route until it becomes an operational demo asset. This phase matters because the demo cannot only work once. It has to work again. And again. In the hands of a team, a market, a retailer, an influencer, or a trainer. We do not stop at “interesting.” We push until the demo is clear, usable, and repeatable. 04 ## Step 4: Deployment Put it in every audience's hands. Once the demonstration works, we make it deployable: physical kits, film, digital activation and the training that goes with them, adapted per audience without the story changing. The goal is not just delivery - the goal is repeatable use. The demonstration should stay clear, consistent, on-brand, easy to execute, and credible across every touchpoint. A demo that only works once is not a system. One story that works for every audience is. ![A USP demo being filmed under studio softboxes, ready for deployment across channels] The standard ## What this process is built to do Our process is built to help brands: - turn product science into visible proof - make claims easy to understand in seconds - bridge R&D truth and audience understanding - carry one story to retail, digital, internal, pharmacy, and influencer audiences - build proof assets that are scalable, repeatable, and ready for activation Simple. Real. Proven. Repeatable. Relatable. Snackable. Those six standards apply to every demonstration we ship. Not vague ideas. Not agency-style storytelling without proof. Not demos that only work in a perfect room once. We build demonstrations that make product performance visible and usable in the real world. What came out of the process > “The results from India testing looked very good! Around 80% of respondents were convinced that Axe is better and would buy!” Divash, Global Strategy Brand ManagerUnilever ## Frequently Asked Questions How long does it take to create a product demo?It depends on the complexity of the claim, the mechanic we choose when we build the proof architecture, and the scope of rollout. Once we have your brief, we give you a realistic duration before any work starts - no one-size-fits-all number. What does USP Demo Solutions need from us to start?Product information, the specific consumer claim you want to land, and any existing R&D, regulatory or technical context. We turn that into a shared brief that locks the claim, the audiences and the success criteria. Do we have to build every version of the demonstration at once?No. The proof architecture is designed once for all the audiences you care about, but you deploy it in the order that suits your calendar. Many brands start with one audience, usually sales or R&D, and add the retail, pharmacy, creator or consumer versions later without redesigning anything. Are the demos scientifically accurate?Yes. Every demo is built and validated by our in-house chemists and scientists in our own laboratory, then checked for safety, repeatability and regulatory compliance before any production. Can our local sales teams replicate the demo?Yes. We design replication kits and step-by-step training materials so any local market team can run the demonstration live, on-brand, anywhere in the world. ## Ready to start the process? Send us your technical brief today. Get Started --- ## Page: /industries **Title:** Industries & Audiences: Product Demos | USP Demo Solutions **Description:** Product demonstrations for beauty, home care, food & beverage and healthcare. One product truth, proven for R&D, marketing, retail and consumers. The categories · Four verticals # Different industries, same proof challenge. A serum, a detergent, a beverage, an OTC tablet: the job is always the same. Turn a technical claim into a product demonstration a shopper, a buyer or a healthcare professional can see and trust. What changes between categories is the mechanism. What changes between audiences is the format. The product truth underneath stays the same one. The whole system, applied by category - 01Workshop - 02Proof Architecture - 03Proof Engine - 04Deployment Personal Care & Beauty Make invisible efficacy visible. Home Care Turn performance claims into proof. Food & Beverage Show the quality the label can't. Healthcare & OTC Explain mechanism without overpromising. ![Personal care ingredients with a powder dispenser used in a beauty product demo] ## Personal Care & Beauty In beauty, the benefit is often invisible. Hydration, barrier repair, pigment performance, hair strength - consumers can't see any of it on the shelf, and shoppers default to packaging, price, or the brand they already know. Common challenges - Claims sound the same across competitors ("hydrating," "repairing," "long-lasting") - Results take weeks of use, but the buying decision happens in seconds - Sales teams struggle to differentiate at retail, in pharmacy, and on social What we help make visible Moisture retentionSkin barrier repairPigment coverage & wearHair tensile strength Outcome A demo that shows the benefit immediately, in a way a shopper, a buyer, or a creator can understand without a lab background. Recent work in this category ![Nivea On-Skin Hydration Test] Nivea Hydration ![Abbott – Scalp Check Tool] Abbott Education on hair and how to deal with problems ![Ajanta Pharma – Acne Risk Assessment] Ajanta Pharma Individual sebum level ![A stained plate and spray bottle in a home care cleaning performance demo] ## Home Care Home care is bought on trust in performance. Shoppers want to believe the detergent really lifts grease, the cleaner really kills germs, the repellent really works - but every brand on the shelf says the same thing. Common challenges - Performance claims feel interchangeable on pack - Real-life stains and conditions are messier than lab results - Field sales and retail buyers want proof, not adjectives What we help make visible Grease & oil removalFabric protectionOdor neutralizationHydrophobic / stain-repellent coatings Outcome A repeatable, on-camera demonstration that turns "removes tough stains" into something a buyer can actually watch happen. Recent work in this category ![Handy Andy Probiotic Cleaner] Handy Andy Probiotic Cleaner Probiotics Clean Better ![Persil Wonder Wash Demo] Persil Wonder Wash Demo Short cycle cleaning superiority ![Sunlight – Mildness Test] Sunlight Efficacy ![Fresh tomato and cucumber in a food and beverage freshness testing demo] ## Food & Beverage In food and beverage, quality cues like freshness, purity, dissolvability, and stability drive premium positioning - but they're almost impossible to communicate through a label or a 15-second ad. Common challenges - Premium ingredients look identical to commodity ones on shelf - "Fresh," "pure," and "natural" are crowded, undifferentiated terms - Reformulations and new launches need fast, credible proof for retail and trade What we help make visible Oxidation resistanceEmulsion stabilityDissolvabilityThermal resistance Outcome A clear visual story that justifies the price point and gives sales, retail, and marketing one shared piece of evidence to point to. Recent work in this category ![Premium Edible Oil - Oxidation Resistance Demo] Anonymized Oxidation resistance ![Instant Beverage - Dissolvability Comparison] Anonymized Fast, clump-free dissolvability in cold water ![Plant-Based Drink - Emulsion Stability Demo] Anonymized Stable emulsion - no separation, no settling ![A dropper filling a frosted bottle in a healthcare and OTC product demo] ## Healthcare & OTC Healthcare and OTC products live or die on credibility. Mechanism of action matters - but most patients, pharmacists, and even sales reps can't explain it without a visual. Common challenges - Mechanisms are technical and easy to misexplain - Claims must be accurate, ethical, and regulator-friendly - Pharmacy reps and HCPs need short, faithful explanations they can repeat What we help make visible Acid neutralizationRapid absorptionTargeted releaseJoint lubrication Outcome An honest, science-grounded demonstration that helps patients, pharmacists, and HCPs understand exactly how the product works - without overpromising. Recent work in this category ![Meridol – Ideation to Conversion] Meridol Product protects ![Signal – Mildness Test] Signal Gentle on gums ![Abbott – Scalp Check Tool] Abbott Education on hair and how to deal with problems The common thread ## Different category. Same job. Across every industry we work in, the underlying job is the same: take a claim that lives in a lab report, a spec sheet, or a regulatory file, and turn it into a demonstration that a non-expert can see, believe, and remember. Every demo we build is designed to: - Make a technical claim instantly visible to a non-expert audience. - Give sales, retail, and marketing one shared piece of evidence to point to. - Hold up under repetition - on camera, at a buyer meeting, on a tradeshow stand. - Travel between audiences without the story being rewritten each time. Audience logic ## One product truth, six audiences to convince. A category tells us which mechanism to build. An audience tells us which form it has to take. We design the proof once and then deploy it in the version each audience will actually accept, which is what turns a single demo into an Omni Demonstration. One proof architecture R&D and technical Mechanism fidelity and a defensible endpoint. If the demonstration cheats, they will find it. Marketing and brand A story that lands in seconds and survives every channel it gets cut for. Sales and retail Something a buyer can watch happen across a meeting table, in under a minute. Pharmacy and HCP A short, mechanism-faithful explanation that can be repeated exactly, every time. Creators and influencers A format that still works when it is re-shot on a phone, without a crew. Consumers A moment of understanding at the point of contact: shelf, counter, sampling, unboxing. Where the opportunity sits ## Three situations we are usually called into. Beyond the R&D and marketing teams we work with every week, most briefs arrive from one of three positions. Recognising which one you are in changes where a project should start. ![A speaker presenting science based demonstrations to a seated audience] 01 ### Scientific communicator You have real science and you have to explain it to people who are not scientists: congresses, KOLs, medical education, internal alignment. The data is sound; the room needs to see the mechanism, not read about it. ![Scientists working at the benches of the USP demo validation laboratory] 02 ### Scientific valorization You have strong science that is not yet producing commercial value. Patents, platforms and proven mechanisms sit underused because nobody outside R&D can see what they actually do, so nobody prices them accordingly. ![Printed demo cards and sampling materials used at the point of contact with consumers] 03 ### Consumer product experiences The product experience itself has to be memorable at the point of contact. Shelf, counter, sampling, launch. The moment someone meets the product is the only moment the claim gets to land. Your category ## Ready to make your claim visible? Tell us what you're trying to prove - we'll tell you what's possible, and show you what we've built for brands like yours. Talk to us about your category Browse the demo library --- ## Page: /about **Title:** About Us - Two Decades of Visible Proof | USP Demo Solutions **Description:** Two decades of demo creation: the proof engine between product science and human understanding. 5000+ demos for 150+ brands, from our own demo lab. # The proof engine between science and understanding. Great product science routinely fails to become something people can see, understand, and believe. R&D teams create powerful innovations. Marketing teams need to make those innovations land. We sit between the two and turn what is true into what is visible. The team behind the whole system - 01Workshop - 02Proof Architecture - 03Proof Engine - 04Deployment We are not a traditional agency. We are demo creators: chemists, demo engineers, creatives, and production specialists working together to make product claims visible. Twenty years of demo creation has turned accumulated expertise into something repeatable: a methodology for building proof architecture, a demo lab where every mechanic is validated before it ships, and a demo library of work we can point to instead of describe. We do not build product demonstrations to look impressive. We create them to be scientifically credible, visually clear, and usable across markets with the right legal and regulatory discipline. Trusted by global R&D and marketing teams for over 20 years. 20+ Years Experience 5000+ Demos Created ![A USP Demo Solutions branded mug beside laptops showing the demo platform during a client meeting] ## USP Demo Solutions is not an agency. We are demo creators. What we ideate, we deliver, and it works for every audience. It means the idea and the object are the same job. Nothing is pitched that our own lab has not already made work, so you never approve a concept that later turns out to be undemonstrable. It means the science comes first and the film second. The camera records a formulation actually performing, which is why the footage survives a regulatory review instead of collapsing under one. It means we are judged on repeat use, not on the pitch. A demonstration your teams run in twelve markets next year is the result we are aiming at, not applause in the room where it was presented. ## Why clients choose USP over agencies or production vendors. We don't start with content. We start with the claim. Everything else - the shot, the cut, the copy - is built backwards from what your product actually has to prove. vs. Creative Agency Agencies pitch a story, then hope the product fits. We start from the claim your R&D team needs defended, then build the visual proof around it. vs. Production House Production houses light it well and call it done. We engineer the demo in a lab first, so what the camera captures is the formulation actually performing - not a stand-in. vs. In-house Team Your in-house team knows the brand, but not the chemistry of a side-by-side or the legal line for a comparative claim. We bring the lab, the legal review, and the deployment know-how in one place. ### From 5,000 demos to a repeatable system A methodology, not a talent lottery: proof architecture is a defined discipline, so the result does not depend on who is in the room. A demo lab where every mechanic is validated before we roll camera, so the result holds up to legal, regulatory, and competitive scrutiny. A demo library of thousands of built demonstrations we can show you, so new projects start from precedent instead of a blank page. Lab, creative, and deployment know-how under one roof - no handoffs, no telephone game between four suppliers. Workshops that hand the thinking over, so your teams can spot the claims worth proving without us in the room. One proof architecture deployed to every audience, so the story stays intact from R&D to the shelf. From a partner who works alongside us > “We've worked with USP for 5 years. They're specialists, and we confidently recommend them to our clients like L'Oréal.” Monique, R&DInnofaith ## Team of Demo Creators Our team combines demo development, engineering, media, lab, and manufacturing expertise to turn product claims into proof that can be shown, filmed, and scaled. ![Janat Soomro] ### Janat Soomro Head of Demo Development ![Niccolò Palazzoni] ### Niccolò Palazzoni Head of Demo Engineering ![Nikolina Zidar Belovari] ### Nikolina Zidar Belovari Head of Media ![Marlene Weisser] ### Marlene Weisser Head of Manufacturing ![Alma Alibegovic] ### Alma Alibegovic Demo Engineering Manager ![Zara Khan] ### Zara Khan Demo Engineering Manager ![Nadja Syed] ### Nadja Syed Demo Lab Manager ![Bethelhem Biru] ### Bethelhem Biru Demo Lab Manager ![Sanja Jambrovic] ### Sanja Jambrovic Demo Development Manager ![Sandro Novakovic] ### Sandro Novakovic Demo Development Manager ![Alfred Höglund] ### Alfred Höglund Digital Media Manager ![Anna Kooper-Meinz] ### Anna Kooper-Meinz Marketing Manager ![Manuel J.] ### Manuel J. Finance Manager ![Marina B.] ### Marina B. Human Resources Manager ![Diego Kanda Diwidi] ### Diego Kanda Diwidi Chief Executive Officer Work with this team ## Put one of your claims in front of us. The fastest way to understand how we work is to hand us something real. Tell us the claim and who has to believe it, and we come back with what could make it visible. Tell us what to prove Browse the demo library --- ## Page: /contact **Title:** Contact - Tell Us What to Prove | USP Demo Solutions **Description:** Send a claim, brief, launch challenge or rough idea. We come back with the route we would take to prove it, for every audience that has to believe it. # Tell us what you're trying to prove. You don’t need a polished pitch. Share the claim, the audiences that have to believe it, and where you are today. We come back with the route we would take to prove it, whether that is a workshop, one demonstration, or proof built to travel from R&D to the shelf. ## You can send us: - A product claim nobody outside R&D can see yet - A technical brief - A launch challenge - Supporting data or study results - A rough idea that needs shaping - A request for a Demo Upskilling workshop with your team ## What happens next - 1 We review your claim and the audiences that have to believe it - 2 We assess what can be demonstrated credibly, and how - 3 We come back with a recommended route: a workshop to start, a single demonstration, or a full Omni Demonstration built in layers ## Email Us info (at) usp.at ## Headquarters Pharmaziegasse 5 Klagenfurt am Wörthersee Austria +43 463 459040 Loading form… [Contact Form](https://nexus.usp.at/api/public/forms/777ee957157facef3c38ef0fde9c1d33/embed) By submitting this form you agree we may use the details you provide to reply to your enquiry. See our Privacy Policy . While you wait ## See what we have already proved. Most first conversations start from something a brand saw and wanted a version of. The demo library holds thousands of built demonstrations by category and audience, and the process page shows how each one got there. Browse the demo library See how a demonstration gets built --- ## Page: /careers **Title:** Careers - Join Our Team in Austria | USP Demo Solutions **Description:** Join USP Demo Solutions in Klagenfurt, Austria. We hire chemists, filmmakers, and strategists passionate about science and storytelling. # Careers at USP Demo Solutions. Build proof people believe. We sit between product science and human understanding. In Klagenfurt, Austria, chemists, filmmakers, project managers and strategists work on the same problem from different sides: taking what is measurably true about a product and making it something an audience can see in seconds. That work has to survive contact with reality. A demonstration we build is repeated in a buyer meeting, at a pharmacy counter, on a trade show floor and in front of a phone camera, and it has to land the same way every time. If it only works once, or only works for one audience, it does not leave the lab. Most roles are based at our Austria headquarters with regular travel to client sites and shoot locations. We also welcome speculative applications from specialists who want to help us shape the next generation of demo creation work. ![Members of the USP Demo Solutions team smiling together around a meeting table in the Klagenfurt office] ## Equal opportunity employer USP Demo Solutions is committed to comprehensive gender equality and to an inclusive workplace. We welcome applications regardless of gender, gender identity or expression, age, race, ethnic or national origin, religion or belief, disability, marital or family status, sexual orientation, union membership or political affiliation. We provide reasonable accommodation for applicants and employees with disabilities, and we offer family-friendly working arrangements including flexible hours, hybrid work, and parental and caring leave in line with Austrian law. Read the full commitments in our Code of Conduct and our Ethic Base Code . ## Benefits & Perks We invest in our team's well-being, growth, and happiness - because great work starts with a great workplace. ### Facility - Modern offices with 2000 sqm garden and ponds - Parking lot with charging spots for e-autos - Bike park and on-site shower - Spacious and ergonomic workstations - Modern collaboration spaces and creative zones - In-house kitchen for meal preparation or dining - In-house chemistry laboratory - In-house video shooting studio ### Social - Summer and Christmas parties - Food-around-the-World cooking event - Internal and cross-company events - Employee recognition and anniversary celebrations - Yoga classes ### Health & Wellness - Fresh fruit and refreshments provided - Fitness and wellness programs - Family and student friendly working time models - Bike leasing opportunity - Calm Premium Membership - Massage chair for relaxing moments ### Career - Multilingual, inclusive environment - Work with worldwide multinational clients - Strong internal networking across industries - Hybrid/remote work and flexible hours - Industry leading technologies and software - Continuous learning and development opportunities ## Culture Get a glimpse of what it's like to be part of our team. Join USP Demo Solutions video is blocked until you accept embedded media cookies. [Join USP Demo Solutions video](https://vimeo.com/1130186087) Provided by Vimeo Load and allow embeds Cookie settings ## How We Hire Our hiring process is designed to be transparent and respectful of your time. Here's what to expect. ### Application Submit your CV and cover letter through our website or via email. 1 ### Questionnaire Complete a short questionnaire so we can learn more about your skills and interests. 2 ### Phone Call A brief phone conversation to discuss the role and get to know each other. 3 ### In-Person Meeting Visit our office for a more in-depth conversation and meet the team. 4 ### Additional Meeting A final meeting to align on expectations and finalize the details. 5 ## Head Quarters We're based in the heart of Klagenfurt am Wörthersee, Austria a vibrant city surrounded by lakes and mountains that inspires creativity every day. ### USP Indicator Solutions GmbH Pharmaziegasse 5 9020 Klagenfurt am Wörthersee Austria Office location map is blocked until you accept embedded media cookies. [Office location map](https://www.google.com/maps/search/?api=1&query=Pharmaziegasse+5%2C+9020+Klagenfurt+am+W%C3%B6rthersee%2C+Austria) Provided by Google Maps Load and allow embeds Cookie settings ## Current Openings We don't currently have any open positions listed, but we're always interested in hearing from talented people. ### Spontaneous Applications Don't see a role that fits? We welcome spontaneous applications. Send your CV and a brief introduction telling us why you'd like to join USP Demo Solutions. [careers@usp.at](mailto:careers@usp.at) ### Previously Closed Roles Demo Creator (Video Production) Production Closed Junior Chemist R&D / Lab Closed Business Development Manager Sales Closed Project Manager Operations Closed Social Media & Content Manager Marketing Closed Graphic Designer Creative Closed --- ## Page: /testimonials **Title:** Testimonials - What Our Clients Say | USP Demo Solutions **Description:** Read 47+ testimonials from global CPG, pharma and personal care brand leaders on sales impact, rollout speed and field usability. # Client Testimonials. Demo Success Stories. Real testimonials from brand leaders at the world’s largest CPG, pharma, and personal care companies, on the demonstrations we built with them and the impact those demonstrations delivered with their teams, their buyers and their markets. 47 Client Quotes 30+ Brands What clients value most: proof that works, teams that deliver, and demonstrations that keep working across audiences and markets. Sell-out & trial11 Multi-market scale8 Shopper & in-store8 Speed & partnership20 ## Sell-out & trial Proof that demos drive trial, basket size, and category growth at the shelf. Sales Impact "South Africa market placed an order for 75,000 strips. It is helping sell the product very well and they are asking if this offering can be ongoing. It was a +50% sales increase the week after implementation." Dana Brand Manager Estée Lauder Boosted Basket Size "The Pure Clay concept has helped the LP to increase the average basket size to 1.35 items per consumer for just the Clays range." Rebecca Assistant Product Manager L'Oréal Paris Punctual "Garnier Skin Checker ordered 79k units for different places. Thanks. Everything arrived on time." Sean Product Marketing Manager Garnier Higher Trial Rates "So far, the promo is ongoing and we're getting higher rates on redemption and trial!" Arroyo Senior Brand Manager Johnson & Johnson Deo Cards Grew the Category "I worked with your team to develop the sweat strips and Dove Deo card. These tools were instrumental in growing the category in our region." Kathleen Marketing Manager Rexona Olay's Record Results "We had the best first half of the fiscal in Olay history. Your tool enabled the Supermarkets channel and increased trial through Total Effects." Delgra Brand Manager P&G OLAY Brand Awareness "It helped to increase brand awareness of our tonikum and its indication. With the shampoo product, we reached people who normally do not watch TV. Main benefits: 1) increased sales 2) new, interesting way of reaching the consumer." Vendula Brand Manager STADA Top Activation for the Brand "Fantastic cooperation with Alma and very professional approach to the project. Skin Testers became one of the most successful activations for our brand. We will definitely repeat this." Martyna Junior Product Manager Mixa Awareness "We tested on 95K consumers with sweat concern. With the Underarm Tester, they realized their underarm problem and became aware to start using antiperspirant." Su Assistant Brand Manager Beiersdorf National Launch Excitement "Thanks to your team, the video is fantastic! We're thrilled to present it with our innovation at the national sales meeting." Molly Marketing Softsoap Inspiring Garnier Example "The Garnier demo is a great example. It has stopping power and invites users to interact with the brand." Michael CTI & Claims Skin Care R&D L'Oréal ## Multi-market scale Tools that travel - proven across regions, channels, and brand teams. Positive Reception "The glycerine indicator cards have been received very positively. Lots of brands and regions are now using them to show levels of care & nourishment." Sophie Senior Brand Manager Unilever Exciting Collaboration "It was truly exciting to have connected with you. We are reconciling internally on how to leverage these regional tests while addressing by-channel issues for the PH." Tom Category Manager Olay Results "The results from India testing looked very good! Around 80% of respondents were convinced that Axe is better and would buy!" Divash Global Strategy Brand Manager Unilever Successful Activation Across Regions "We've rolled out the oil tester strips and it was much appreciated. Other countries across South Asia are now interested in the activity too." Zeenia Field Marketing Manager L'Oréal Gold Mine Demo "I'm going to use this video for other countries. We've definitely hit a gold mine with this." Soo Skin Care Marketing Unilever Pond's Trusted Experts "We've worked with USP for 5 years. They're specialists, and we confidently recommend them to our clients like L'Oréal." Monique R&D Innofaith Scalable Innovation for Skincare "USP regularly creates scalable and exciting product demos for skincare brands. We see potential to do more in other categories." Kathie Marketing Manager Rexona Great Product Delivery "Finally the Qingdao part of goods are well received. Thank you all for the amazing products!!!" Stephy Product Marketing Manager Shiseido ## Shopper & in-store Loved by retailers, pharmacists, and field reps where the sale actually happens. Credible Skin Consultation Tool "The testing tool addresses a core concern in young skincare. It enables personalized staff consultations through Tea Tree Kits." Sarah Marketing Analyst The Body Shop Pharmacy Excitement "The campaign is going great. We've had very high interest from both pharmacists and patients. Almost two months in, all feedback is great." Iliyan Growth Marketing Manager Stada Field-Proven Sebum Strips "The sebum test strips we ordered did very well in the field, and our sales team is very excited about continuing their use next year." Diane Creative Director La Roche-Posay Smooth Activation "The activation is running along smoothly and we have had great feedback from consumers so far." Jordanah Account Manager Egopharm Perfect for Before-and-After Education "USP is great to work with - punctual, flexible, and unique. The Shine Level Test launched successfully and was loved in the field for showing instant results." Monica Director Collateral Purchasing Benefit Cosmetics Creative Tools "The project is ongoing but the feedback from our sales reps and clients is good. This tool is part of a broader campaign where we're transforming pharmacies into clinics and wanted to provide an expert service." Diego Brand Manager L'Oréal Positive Engagement "Positive Consumer Engagement and feedback about USP's patch consumer engagement capacity is very good!" Stan Brand Director NUXE Retailer-Approved Education Tool "All the retailers have absolutely loved them. We've included the cards on all second site point of sale and they really helped educate the consumer at fixture around which mask to buy. We also used the cards for PR activations and packs." Simona Brand Manager L'Oréal ## Speed & partnership Tight timelines, flexible delivery, and a partner that gets it done. Excitement "Our roller serum and water cream cards arrived, and the feedback has been incredible! I'm confident the cards will be a huge success across the markets. Thank you again for all of your help to deliver these on tight timing." Suzanne Senior Brand Manager Coty Client Feedback "Thank you so much Diego. We will follow up in a few days to see how we're tracking. Fantastic! Approved! This looks much better!! Thank you and yes! If we can do that same effect on black and red that would be great. THANK YOU! Much appreciated!" Caroline Brand Manager Maybelline Partnership "Thanks so much for sending this! It looks great. We are super excited to deploy these with our customers. Thanks again, for the great partnership!" Ammi Senior R&D Manager Unilever Significant Quality Improvements "We appreciate the significant improvements this year. With this quality, I'm confident we can complete the project with USP, no need for another agency." Mark Junior Product Manager Nivea Flexible and Fast "Response times were really fast and you are flexible. We know we were pushing the deadlines, but you still delivered. It feels like you work weekends to make it happen." Marco Senior R&D Manager Beiersdorf Excited by the Samples "Wanted to confirm we received the samples. They look amazing and everyone is very excited!" Laurene Product Manager L'Oréal Thrilled with the Video "Thank you Diego, as Amy said, we're so happy with the result. Thanks so much." Chloe Assistant Product Manager Benefit Cosmetics Made It Happen "It looks fantastic Diego. Still cannot believe you made it happen!" Alessandra Senior Brand Manager, Self Medication Galderma Impressive Video Work "I would like to congratulate your entire team on a job well done! The videos were great." Julie Product Marketing Knorr Thanks a Million "I have received the colour proofs, thanks a million, they look amazing." Helena Marketing Manager Galderma Retail Impact "All the leaflets arrived and they look great. Really happy with how they turned out. Thank you very much for that and for the fast production turnaround!" Beverly Senior Product Manager L'Oréal Flexibility "We really appreciate your partnership on this and thank you for your flexibility." John Director Estée Lauder Support "I have just received the mock-ups and they look absolutely great! Many thanks again for all your support on this. USP testers presented to Paul Buckle, CEO of Nestlé." Madline Senior Brand Manager Nestlé Health Satisfying "Looks great! Awesome. You guys are the best." Sana Brand Manager Johnson & Johnson Quick Turnaround "This looks good, thanks for the quick turnaround!" Rachel Category Manager US L'Oréal Managing Your Expectations "Thanks for managing my expectations! Have a good rest of your week. Thanks for coming in to see me today, it was lovely to meet you and really exciting to see all the things USP have to offer!" Elly Product Manager L'Oréal Great Work "Thank you for sending us the cards, they are great!!" Yvonne Product Manager L'Oréal Looks Great So Far "This looks great so far! We're connecting as a larger team to gather complete feedback and would love to set up a time to review comments together." Ashmitha Associate Scientist, Self Care R&D Kenvue Effort, Flexibility, Commitment "We truly appreciate all the effort, flexibility, and commitment your team is putting into this project. The dedication to achieving the best possible outcome for our events and teams doesn't go unnoticed, we're confident this will result in a strong demo video." Viktoria Global Brand Manager Beiersdorf Super Well Done "Super well done. Added my comments in the tool directly." Anne Brand Team Beiersdorf --- ## Page: /demo-or-die **Title:** Demo or Die: Science of Visible Proof | USP Demo Solutions **Description:** Demo or Die is the book on visible proof and claim-to-proof translation for R&D, claims, innovation and marketing teams turning science into proof. The Book # Demo or Die The Art & Science of Visible Proof Why Claims Are No Longer Enough in the Proof Economy A book for R&D, claims, innovation, and marketing teams who need to turn product science into visible proof people understand, trust, and repeat. By Diego Kanda Diwidi, CEO of USP Demo Solutions Products do not win because they claim more. They win because they prove faster. This book shows how to turn claims, science, and superiority into visible proof systems. Join the Waiting List Read the Core Thesis The thinking behind the whole system - 01Workshop - 02Proof Architecture - 03Proof Engine - 04Deployment ![Demo or Die - Book Cover] ## Most brands do not have a claim problem. They have a visibility problem. The science exists. The claim is valid. The product may even be superior. But if the audience cannot see why it works, belief does not form. *Demo or Die* explains the hidden gap between product truth and market belief and how to close it through visible proof. The Category ## The Visibility Gap The Visibility Gap is the space between what a product can scientifically do and what an audience can immediately see, understand, and believe. *Demo or Die* is about closing that gap, the art and science of turning proof into something an audience can see. Old World New World Claims Visible Proof Storytelling Demonstration Psychology Campaign Assets Proof Systems One-Off Demos Repeatable Proof Internal Evidence External Belief ## What this book teaches Why claims alone are dying How belief is created How to find the Proof Moment How to turn claims into visible proof Why feasibility comes first How proof scales ## Who this book is for - R&D leaders who need their science to travel - Claims teams who need substantiation to become understandable - Marketing teams who need proof, not more words - Innovation teams launching products with invisible superiority - Global teams who need demos that survive markets, influencers, retail, and internal use What makes this book different ## Written by someone who builds proof for a living This is not a book written by an ad person about communication. It is written by someone who has spent years helping science-backed brands turn product claims into real, repeatable, scientifically grounded demonstrations. ## Core frameworks inside 01 The Visibility Gap 02 Claim-to-Proof Translation 03 The Proof Moment 04 Feasibility First 05 Repeatable Proof 06 ProofStack ## Get the Demo or Die Preview Pack Join the waiting list and receive early access to the core thesis, the Visibility Gap diagnostic, the Proof Moment checklist, and the Claim-to-Proof map. Get Early Access ## A book on product demonstrations, visible proof, and claim-to-proof translation *Demo or Die* is written for teams working in FMCG, personal care, skincare, home care, food, OTC, and healthcare who need better ways to demonstrate product efficacy, superiority, and scientific claims across retail, social, influencer, internal, and digital channels. --- ## Page: /shop **Title:** Shop - Custom Sample Package | USP Demo Solutions **Description:** Order the Custom Sample Package: working product demonstrations from real client briefs, assembled around your categories and shipped from Austria. # Shop. Product demonstrations you can hold. One box of working demonstrations from real client briefs, so your team can see what visible proof feels like before deciding what to prove. ![Custom Sample Package - Image 1] ![Thumbnail 1] ![Thumbnail 2] ![Thumbnail 3] Sample Package ## Custom Sample Package €2.000,00 Excl. destination import duties and taxes The Custom Sample Package puts working product demonstrations in front of your R&D and marketing teams, so a claim stops being a sentence in a deck and becomes something people can watch happen. Each box is curated by our concept team and ships from our Austria workshop within ten working days of order. Inside are live demonstrations drawn from real client briefs across personal care, home care, food and pharma: the exact formats we use in stakeholder workshops, sales meetings and trade-show stands. Open the lid, hand a piece around the table, and everyone in the room sees in seconds what visible proof actually means. Every package is assembled around the categories and claims you tell us matter most, so two clients never receive the same box. It is the cheapest way to find out which of your claims is worth proving. If a sample points at something you want to scale, that format can become the starting point of a full demonstration built for your audiences, channels and markets. - Working demonstrations you can run on the table, not photos of them - Real brand examples across personal care, home care & food - A shared reference for R&D and marketing on what proof looks like - Assembled around the categories and claims you care about Secure payment via Stripe. ## Need a Custom Demo Solution? Our sample packages are just the starting point. Contact us to discuss a fully customized demonstration concept tailored to your brand and product claims. Get a Demo Concept --- ## Page: /blog **Title:** Blog - Demo Creation Insights | USP Demo Solutions **Description:** Expert insights on demo strategy, brand activation, sensory marketing, and innovation from USP Demo Solutions. # Blog. Turning claims into visible proof. Showing 1–12 of 74 articles How a product claim becomes a demonstration people believe: demo creation practice, product demonstration formats, sensory marketing and brand activation, written by the team that builds them. All topics74 Demo Strategy15 Science into Proof12 AI & Phygital13 Beauty & Sensory9 Retail & Influence10 Watch & Listen15 Latest article AI & Phygital September 23, 2026·2 min read ## From Demo Creation to AI Consumer Experiences USP Demo Solutions expands from demo creation to AI consumer experiences, bringing personalised, interactive brand activations to life in as little as two weeks. Read the article ## Browse by topic Six subjects run through the 74 articles here, from deciding what to demonstrate to what happens when a demo meets a shopper. Demo Strategy September 11, 2026·4 min read ### Omni Demo: One Story. Multiple Demonstrations. All Audiences. USP Demo Solutions introduces Omni Demo, a connected approach that turns one product truth into demonstrations for every audience, channel and market. Read article Science into Proof August 26, 2026·4 min read ### OTC's Science Is Lost on Consumers Your R&D team knows it. Your medical team knows it. Your regulatory team has probably reviewed it a hundred times. Your consumer? Probably not... Read article Demo Strategy August 11, 2026·6 min read ### The Demo Gym Builds the Muscle for Better Demos There is a moment that happens in a lot of product development conversations. Someone from R&D explains something genuinely interesting, and then someone asks how it can be shown... Read article Science into Proof July 29, 2026·3 min read ### The First 8 Seconds: The Science of Capturing Attention in Demos Every product has a story to tell. Whether someone is standing in front of a retail shelf or scrolling through an online store, they make a decision almost instantly... Read article Demo Strategy July 24, 2026·3 min read ### The Hidden Cost of Waiting Too Long to Think About Demos When people hear the phrase "the cost of...", they usually think about budgets. But when it comes to product demos, the biggest cost isn't financial... Read article AI & Phygital June 30, 2026·3 min read ### AI Isn't the Product. It's What Makes Demonstrations Smarter Artificial intelligence is everywhere, yet how to use it so consumers truly understand a product is still unclear. At USP, the AI journey starts... Read article Demo Strategy June 30, 2026·3 min read ### Inside Our Workshops Our Demo Upskilling Workshops bring R&D, claims, innovation, and marketing teams together to turn technical claims into clear demonstrations. These... Read article Science into Proof May 11, 2026·4 min read ### Making Product Claims Survive Reality A demo can look perfect in a lab and still fail in real life. That gap is where credibility disappears. It does not matter if it is skincare, home... Read article Science into Proof April 29, 2026·3 min read ### Building Honest and Reliable Demos in Skincare In skincare development, demos are often treated as the final step, a way to prove a claim after the science is already done. But in practice, they... Read article Demo Strategy March 16, 2026·4 min read ### What B2B Brands Can Learn from Food Demos Food marketing has mastered something many technical industries still struggle with: making product performance instantly understandable. Walk through... Read article Demo Strategy March 9, 2026·4 min read ### Why Many Demos Fail and How to Fix Them At first glance, a product demo may appear to be a perfect proof of concept, showcasing benefits and functionality with clarity. Yet, demos frequently... Read article Page 1 of 7 Previous 1 2 3 4 5 6 7 Next ## The full archive All 74 demo creation insights, grouped by topic and linked directly so every article is one click away. ### Demo Strategy15 - Omni Demo: One Story. Multiple Demonstrations. All Audiences. - The Demo Gym Builds the Muscle for Better Demos - The Hidden Cost of Waiting Too Long to Think About Demos - Inside Our Workshops - What B2B Brands Can Learn from Food Demos - Why Many Demos Fail and How to Fix Them - Breaking the Demo Execution Barrier - Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof - Demo Development Process: 3 Key Phases - R&D & Marketing Demo Brief - FMCG Demo Innovation Workshops - How to Choose the Right Demo Format - Redefining Demo Creation Expertise - 3 Steps: From Data to Demo - Pro Demos: Experience Meets New Innovation ### Science into Proof12 - OTC's Science Is Lost on Consumers - The First 8 Seconds: The Science of Capturing Attention in Demos - Making Product Claims Survive Reality - Building Honest and Reliable Demos in Skincare - The Psychology of Consumer Belief in Product Demos - Helping R&D Communicate Innovation to Executives - From Lab to Shelf: Designing Consumer Demos That Convert - Marketing Storytelling for Science-Led Brand Launches - Wonders of Scientific Brand Communications - Stop Claiming. Start Demonstrating! - Skin Deep Stories: On-Skin Proof for Skincare Claims - Cosmetic Demos Beyond Smoke and Mirrors ### AI & Phygital13 - From Demo Creation to AI Consumer Experiences - AI Isn't the Product. It's What Makes Demonstrations Smarter - AI-Personalised Skincare & Haircare Demos - Functional Beauty Demo Videos - On-Skin Diagnostics: Next-Gen Beauty Care - Next-Gen Demos for Beauty & Home Care - Phygital Demos: Bridging Physical & Digital - Video vs Phygital Demos: Best Conversions? - 3D Skin Mapping Reveals Product Truth - From Sensory Symphony to Phygital Tech-sation - Phygital Touchpoints in the Beauty Consumer Journey - The Real AI Skin Scanner: Haut.AI Partnership - Packaging Insert Demos for E-Commerce Engagement ### Beauty & Sensory9 - Sensory Demos: Beauty & Home Care - Breaking Down Stereotypes - Thinking Outside the Box - What HBR's "Science of Sensory Marketing" Means for CPG - How Cosmetic Brands Build Trust with SPF - Five-Sense Marketing Principles for Beauty Brands - Sensorial Experiences That Build Brand Bonds - Find Your Consumers’ Perfect Products - Why Skin Type Matters: Build the Right Routine ### Retail & Influence10 - Live Demos That Drive Trust & Sales - Influencer Demos: Simple. Real. Proven. - Briefing Skinfluencers and Dermafluencers with Demo Assets - Selling with Interactive Consulting Tools - What's your brand story? - Samples & Trials: Find Your Perfect Shade - Sensory Product Seeding for Beauty Influencers - Word-of-Mouth Strategy with Social Creators in Cosmetics - Beauty’s Moment of Truth Explained - Brand Activation in 3 Simple Steps ### Watch & Listen15 - Embracing Digital, Staying Human. - "Brand engagement today?" with Janat Soomro - What is a DEMO? Featuring Niccolò Palazzoni - Cosmetics Challenges with Alma Alibegovic - Cosmetics Surprises with Sylvia Orasche - Garnier SUPER UV Influencer Event - Direct Sellers – Beauty Brands in the Digital Age - Brand Activations after the Holiday Season - Visualizing Claim Support: AXE - Lancôme Clarifique Dual Essence – Pore Test - Omnichannel Marketing in Skincare and Beauty - WHY USP: Three Times The Value for Brands - USP 2024 Relaunch: Rebrand & Reposition - Lancôme Clarifique – Oil Control Test - Personal Interaction for Beauty Brands --- ## Page: /terms-and-conditions **Title:** Terms and Conditions | USP Demo Solutions **Description:** Terms and Conditions for USP Demo Solutions website and services. Updated September 2024. # Terms and Conditions Updated: September 2024 ## 1. Introduction These Terms and conditions apply to this website and to the transactions related to our products and services. You may be bound by additional contracts related to your relationship with us or any products or services that you receive from us. If any provisions of the additional contracts conflict with any provisions of these Terms, the provisions of these additional contracts will control and prevail. ## 2. Binding By registering with, accessing, or otherwise using this website, you hereby agree to be bound by these Terms and conditions set forth below. The mere use of this website implies the knowledge and acceptance of these Terms and conditions. In some particular cases, we can also ask you to explicitly agree. ## 3. Electronic Communication By using this website or communicating with us by electronic means, you agree and acknowledge that we may communicate with you electronically on our website or by sending an email to you, and you agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement, including but not limited to the requirement that such communications should be in writing. ## 4. Intellectual Property We or our licensors own and control all of the copyright and other intellectual property rights in the website and the data, information, and other resources displayed by or accessible within the website. ### 4.1 All the rights are reserved Unless specific content dictates otherwise, you are not granted a license or any other right under Copyright, Trademark, Patent, or other Intellectual Property Rights. This means that you will not use, copy, reproduce, perform, display, distribute, embed into any electronic medium, alter, reverse engineer, decompile, transfer, download, transmit, monetize, sell, market, or commercialize any resources on this website in any form, without our prior written permission, except and only insofar as otherwise stipulated in regulations of mandatory law (such as the right to quote). ## 5. Newsletter Notwithstanding the foregoing, you may forward our newsletter in the electronic form to others who may be interested in visiting our website. ## 6. Third-Party Property Our website may include hyperlinks or other references to other party's websites. We do not monitor or review the content of other party's websites which are linked to from this website. Products or services offered by other websites shall be subject to the applicable Terms and Conditions of those third parties. Opinions expressed or material appearing on those websites are not necessarily shared or endorsed by us. We will not be responsible for any privacy practices or content of these sites. You bear all risks associated with the use of these websites and any related third-party services. We will not accept any responsibility for any loss or damage in whatever manner, however caused, resulting from your disclosure to third parties of personal information. ## 7. Responsible Use By visiting our website, you agree to use it only for the purposes intended and as permitted by these Terms, any additional contracts with us, and applicable laws, regulations, and generally accepted online practices and industry guidelines. You must not use our website or services to use, publish or distribute any material which consists of (or is linked to) malicious computer software; use data collected from our website for any direct marketing activity, or conduct any systematic or automated data collection activities on or in relation to our website. Engaging in any activity that causes, or may cause, damage to the website or that interferes with the performance, availability, or accessibility of the website is strictly prohibited. ## 8. Idea Submission Do not submit any ideas, inventions, works of authorship, or other information that can be considered your own intellectual property that you would like to present to us unless we have first signed an agreement regarding the intellectual property or a non-disclosure agreement. If you disclose it to us absent such written agreement, you grant to us a worldwide, irrevocable, non-exclusive, royalty-free license to use, reproduce, store, adapt, publish, translate and distribute your content in any existing or future media. ## 9. Termination of Use We may, in our sole discretion, at any time modify or discontinue access to, temporarily or permanently, the website or any Service thereon. You agree that we will not be liable to you or any third party for any such modification, suspension or discontinuance of your access to, or use of, the website or any content that you may have shared on the website. You will not be entitled to any compensation or other payment, even if certain features, settings, and/or any Content you have contributed or have come to rely on, are permanently lost. You must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on our website. ## 10. Warranties and Liability Nothing in this section will limit or exclude any warranty implied by law that it would be unlawful to limit or to exclude. This website and all content on the website are provided on an "as is" and "as available" basis and may include inaccuracies or typographical errors. We expressly disclaim all warranties of any kind, whether express or implied, as to the availability, accuracy, or completeness of the Content. We make no warranty that: - this website or our products or services will meet your requirements; - this website will be available on an uninterrupted, timely, secure, or error-free basis; - the quality of any product or service purchased or obtained by you through this website will meet your expectations. Nothing on this website constitutes or is meant to constitute, legal, financial or medical advice of any kind. If you require advice you should consult an appropriate professional. The following provisions of this section will apply to the maximum extent permitted by applicable law and will not limit or exclude our liability in respect of any matter which it would be unlawful or illegal for us to limit or to exclude our liability. In no event will we be liable for any direct or indirect damages (including any damages for loss of profits or revenue, loss or corruption of data, software or database, or loss of or harm to property or data) incurred by you or any third party, arising from your access to, or use of, our website. Except to the extent any additional contract expressly states otherwise, our maximum liability to you for all damages arising out of or related to the website or any products and services marketed or sold through the website, regardless of the form of legal action that imposes liability (whether in contract, equity, negligence, intended conduct, tort or otherwise) will be limited to the total price that you paid to us to purchase such products or services or use the website. Such limit will apply in the aggregate to all of your claims, actions and causes of action of every kind and nature. ## 11. Privacy To access our website and/or services, you may be required to provide certain information about yourself as part of the registration process. You agree that any information you provide will always be accurate, correct, and up to date. We take your personal data seriously and are committed to protecting your privacy. We will not use your email address for unsolicited mail. Any emails sent by us to you will only be in connection with the provision of agreed products or services. We have developed a policy to address any privacy concerns you may have. For more information, please see our Privacy Policy and our Cookie Policy . ## 12. Export Restrictions / Legal Compliance Access to the website from territories or countries where the Content or purchase of the products or Services sold on the website is illegal is prohibited. You may not use this website in violation of export laws and regulations of Austria. ## 13. Assignment You may not assign, transfer or sub-contract any of your rights and/or obligations under these Terms and conditions, in whole or in part, to any third party without our prior written consent. Any purported assignment in violation of this Section will be null and void. ## 14. Breaches of These Terms and Conditions Without prejudice to our other rights under these Terms and Conditions, if you breach these Terms and Conditions in any way, we may take such action as we deem appropriate to deal with the breach, including temporarily or permanently suspending your access to the website, contacting your internet service provider to request that they block your access to the website, and/or commence legal action against you. ## 15. Force Majeure Except for obligations to pay money hereunder, no delay, failure or omission by either party to carry out or observe any of its obligations hereunder will be deemed to be a breach of these Terms and conditions if and for as long as such delay, failure or omission arises from any cause beyond the reasonable control of that party. ## 16. Indemnification You agree to indemnify, defend and hold us harmless, from and against any and all claims, liabilities, damages, losses and expenses, relating to your violation of these Terms and conditions, and applicable laws, including intellectual property rights and privacy rights. You will promptly reimburse us for our damages, losses, costs and expenses relating to or arising out of such claims. ## 17. Waiver Failure to enforce any of the provisions set out in these Terms and Conditions and any Agreement, or failure to exercise any option to terminate, shall not be construed as waiver of such provisions and shall not affect the validity of these Terms and Conditions or of any Agreement or any part thereof, or the right thereafter to enforce each and every provision. ## 18. Language These Terms and Conditions will be interpreted and construed exclusively in English. All notices and correspondence will be written exclusively in that language. ## 19. Entire Agreement These Terms and Conditions, together with our Privacy Policy and Cookie Policy , constitute the entire agreement between you and USP Indicator Solutions GmbH in relation to your use of this website. ## 20. Updating of These Terms and Conditions We may update these Terms and Conditions from time to time. It is your obligation to periodically check these Terms and Conditions for changes or updates. The date provided at the beginning of these Terms and Conditions is the latest revision date. Changes to these Terms and Conditions will become effective upon such changes being posted to this website. Your continued use of this website following the posting of changes or updates will be considered notice of your acceptance to abide by and be bound by these Terms and Conditions. ## 21. Choice of Law and Jurisdiction These Terms and Conditions shall be governed by the laws of Austria. Any disputes relating to these Terms and Conditions shall be subject to the jurisdiction of the courts of Austria. If any part or provision of these Terms and Conditions is found by a court or other authority to be invalid and/or unenforceable under applicable law, such part or provision will be modified, deleted and/or enforced to the maximum extent permissible so as to give effect to the intent of these Terms and Conditions. The other provisions will not be affected. ## 22. Contact Information This website is owned and operated by USP Indicator Solutions GmbH. You may contact us regarding these Terms and Conditions through our contact page . --- ## Page: /privacy-policy **Title:** Privacy Policy | USP Demo Solutions **Description:** USP Demo Solutions Privacy Policy. Learn how we collect, use, and protect your personal data. Updated March 2024. # Privacy Policy & Data Protection Notice Updated: March 2024 USP Indicator Solutions and its employees know that you care about how the personal data we receive about you is used and shared, and we take your privacy seriously. This Privacy Notice describes USP Indicator Solution's privacy practices in relation to information that we collect through our website, our social media pages located at LinkedIn, YouTube, Instagram, Facebook, TikTok and Twitter (collectively, the "social media pages"), inquiries, workshops, online or offline meetings and surveys. This Privacy Notice explains the types of information we collect from you and how this is used. By using the site, you are accepting and agreeing to the practices outlined in this Privacy Notice. You can receive a copy of this Privacy Notice by contacting us at info(at)usp.at. ## 1. What Types of Information Does USP Indicator Solutions Collect? "Personal Data" is information that identifies you as an individual or relates to an identifiable individual, which may include: first name, last name, salutation, job title, company name, job function, expertise, postal address, telephone number, and/or email address, browser and device information (including IP Address), and information collected through cookies and other similar technologies. If you submit any Personal Data relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice. "Other Information" is any information that does not reveal your specific identity or does not directly relate to an identifiable individual, such as information which has been fully and permanently anonymized and aggregated. We use this information to facilitate our operation of the Sites and for other purposes described in this Privacy Notice. ## 2. How Does USP Indicator Solutions Collect Information? We collect Personal Data and Other Information in a variety of ways, including: - We collect information through the Sites, e.g. when you request a free demo, login to the Demo Asset Library, login to our Work Section, contact us, download content (e.g. white papers), or register to the use of our Site. - Offline: We collect information from you offline, such as when you attend a workshop, meeting, during phone calls with our sales, marketing or order management team, or when you contact a USP Indicator Solutions representative. - Through You: USP Indicator Solutions collects information such as your preferred means of communication, your location when you voluntarily provide it. - Information From Other Sources: In order to enhance our ability to provide relevant marketing, offers, and services to you, we obtain information about you from other sources, such as public databases and social media platforms. - Through Cookies: When you visit our Sites, we may send one or more cookies to your device. They enable us, among other things, to provide you with a good experience when you browse our Sites. ## 3. How Does USP Indicator Solutions Use Personal Data? We use the personal information that you provide for such purposes as: - To respond to your inquiries and fulfill your requests, such as to send you demo tools, prototypes, contracts, or other information and materials regarding our products and services. - To send administrative information to you, for example, information regarding the Sites and changes to our terms, conditions, and policies. - To send you marketing communications, including via email, Skype, WhatsApp, WeChat, etc., in compliance with applicable laws and in accordance with your preferences, that we believe may be of interest to you. - For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, improving or modifying our Sites and services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities. - Communicating with you about solutions, services and any special offers which we believe may be of interest to you. Our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. We will collect and use your Personal Data where the processing is in our legitimate business interests, such as for direct marketing and sales of our solutions and services to prospective Business-to-Business customers. ## 4. How Will USP Indicator Solutions Share Personal Data It Receives? Access to your personal information is restricted to our employees, printing and fulfillment operations. We do not share information with third parties. We will not disclose any personal information without your consent, except under the following circumstances: - If we believe it necessary to investigate, prevent, or take action regarding illegal activities; - In response to court orders or legal process, or to exercise our rights to defend against legal claims; - If USP Indicator Solutions GmbH, this website or a related asset or line of business is acquired by, transferred to, or merged with another company. ## 5. How Does USP Indicator Solutions Secure Personal Data About Me? We follow strict security procedures in the storage and disclosure of the information you have given to us in order to protect your privacy. Your personal information is stored on servers that are behind a firewall and physically located within a secured data centre. In addition, our internal practices limit access to and use of your personal information and therefore help to secure your privacy. ## 6. How Can I Access, Correct, Amend or Remove Information About Me? If you would like to access, correct, amend, remove or limit the use or disclosure of a Personal Data about you that has been collected and stored by USP Indicator Solutions, please notify us at info(at)usp.at. If you would like to object to the processing of your Personal Data for direct marketing purposes, please use the mechanisms outlined in Section 8 (What Choices Do I Have). For your protection, we only implement requests with respect to the Personal Data associated with the particular email address that you use to send us your request, and we need to verify your identity before implementing your request. We will respond to your request within 30 days. Please note that we need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such access, change or deletion. ## 7. How Does USP Indicator Solutions Retain Personal Data? Your Personal Data is stored by us for a period of time consistent with the original purpose of collection, including to pursue our legitimate business interests. ## 8. What Choices Do I Have? You can always opt not to disclose information. If you choose to do so, we will likely be limited in responding to your inquiry or providing our services to you. You can opt-out of receiving marketing messages from USP Indicator Solutions by unsubscribing through the unsubscribe or opt-out link in an email, or by sending an email to info(at)usp.at. We will comply with your request(s) as soon as reasonably practicable. Please note that we may still send you important administrative messages, even though you opted-out of receiving marketing-related emails. ## 9. Third Party Sites Our Sites permit you to link to other websites on the Internet through direct links or through applications such as "share" or "like" buttons. The information practices or content of such other websites is governed by the privacy statements of those websites and not by this Privacy Notice. Additionally, please note, that we are not responsible for the collection, use and disclosure policies and practices of other organizations, such as Apple, Facebook, Google, LinkedIn, Microsoft, etc. ## 10. Sensitive Information We ask you not to send us or disclose any sensitive Personal Data (e.g.; social security numbers, information related to racial or ethnic origin, sexual orientation, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Sites or via other means. ## 11. Changes to This Privacy Notice USP Indicator Solutions may amend this Privacy Notice from time to time. The "Effective Date" legend at the top of this page indicates when this Privacy Notice was last revised. Any changes to this Privacy Notice will become effective when we post the revised Privacy Notice on the Sites. ## 12. Questions, Comments and Concerns Your privacy is important to us. If you have any questions, comments or concerns regarding the way we collect and handle your information, please contact our Data Manager by email at info(at)usp.at, or by post at: Pharmaziegasse 5, 9020 Klagenfurt am Wörthersee, Austria. USP Indicator Solutions will take any privacy complaint seriously and any complaint will be assessed by an appropriate person with the aim of resolving any issue in a timely and efficient manner. --- ## Page: /cookie-policy **Title:** Cookie Policy & Tracking Information | USP Demo Solutions **Description:** Cookie Policy for USP Demo Solutions. Learn about the cookies and related technologies used on our website. # Cookie Policy & Tracking Information A reference for the cookies and tracking technologies USP Demo Solutions uses on this website. This Cookie Policy was last updated on 10/03/2026 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland. ## 1. Introduction Our website, https://www.usp.at (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website. ## 2. What Are Cookies? A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit. ## 3. What Are Scripts? A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device. ## 4. What Is a Web Beacon? A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons. ## 5. Cookies ### 5.1 Technical or Functional Cookies Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent. ### 5.2 Statistics Cookies We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies. ## 6. Placed Cookies The following services place cookies on our website: ### Google reCAPTCHA Purpose: Spam prevention Types: Functional, Marketing ### Google Analytics Purpose: Website statistics Types: Statistics ### Google Fonts Purpose: Display of webfonts Types: Marketing ### Microsoft Clarity Purpose: Heat maps and screen recordings Types: Statistics, Marketing ### Complianz Purpose: Cookie consent management Types: Functional ### Stripe Purpose: Payment processing Types: Functional ### Burst Statistics Purpose: Website statistics Types: Statistics (anonymous) ## 7. Consent When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on "Accept", you consent to us using all cookies and plug-ins as described in the pop-up and this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly. ## 8. Enabling/Disabling and Deleting Cookies You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser. ## 9. Your Rights with Regard to Personal Data You have the following rights with regard to your personal data: - You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained. - Right of access: You have the right to access your personal data that is known to us. - Right to rectification: You have the right to supplement, correct, have deleted or blocked your personal data whenever you wish. - If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted. - Right to transfer your data: You have the right to request all your personal data from the controller and transfer it in its entirety to another controller. - Right to object: You may object to the processing of your data. We comply with this, unless there are justified grounds for processing. ## 10. Contact Details For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details: USP Indicator Solutions GmbH, Pharmaziegasse 5, 9020 Klagenfurt am Wörthersee, Austria. Email: info(at)usp.at, Phone: +43 463 45 90 40 --- ## Page: /imprint **Title:** Imprint: Legal & Company Details | USP Demo Solutions **Description:** Legal imprint for USP Indicator Solutions GmbH. Company information based on §5 (1) of the Austrian E-Commerce Law (ECG). # Imprint Legal Information & Company Details This imprint provides the statutory company information for USP Indicator Solutions GmbH, the legal entity operating usp.at. The disclosures below are published in line with §5 (1) of the Austrian E-Commerce Law (ECG) and §25 of the Austrian Media Law (MedienG), covering company name, registered seat, contact details, commercial register data, supervisory authority and the responsible managing director. Information based on §5 (1) of E-Commerce Law: ## USP Indicator Solutions GmbH Address Pharmaziegasse 5 9020 Klagenfurt am Wörthersee AUSTRIA Phone [+43 463 45 90 40](tel:+43463459040) E-mail [info(at)usp.at](mailto:info@usp.at) UID/VAT ATU56834947 Commercial Register Number FN 232075m Applicable Law Klagenfurt am Wörthersee Member of the Austrian Chambers of Commerce (WKO) - [verify our entry in the WKO Firmen-A directory](https://firmen.wko.at/usp-indicator-solutions-gmbh-usp-indicator-solutions-gmbh/k%C3%A4rnten/?firmaid=93d8e4dc-bf3a-428b-bf13-214182fa6eeb) . ## CEO Diego Kanda Diwidi ## Business Area Ideation, development and deployment of science-based demonstration solutions. ## Geographic Reach Worldwide --- ## Page: /ethic-base-code **Title:** Ethic Base Code | USP Demo Solutions **Description:** Ethic Base Code for USP Indicator Solutions GmbH. Our ethical principles for honest and responsible business conduct. # Ethic Base Code for Honest Business Conduct Updated: January 2025 USP Indicator Solutions will conduct its business honestly and ethically wherever we operate in the world. We will constantly improve the quality of our services, products, and operations and will create a reputation for honesty, fairness, respect, responsibility, integrity, trust and sound business judgment. No illegal or unethical conduct on the part of officers, directors, employees or affiliates is in the company's best interest. USP Indicator Solutions will not compromise its principles for short-term advantage. The ethical performance of this company is the sum of the ethics of the men and women who work here. Thus, we are all expected to adhere to high standards of personal integrity. ## 1. Employment is freely chosen - There is no forced, bonded or involuntary prison labour. - Workers are not required to lodge "deposits" or their identity papers with their employer and are free to leave their employer after reasonable notice. ## 2. Freedom of association and the right to collective bargaining are respected - Workers, without distinction, have the right to join or form trade unions of their own choosing and to bargain collectively. - The employer adopts an open attitude towards the activities of trade unions and their organizational activities. - Workers representatives are not discriminated against and have access to carry out their representative functions in the workplace. - Where the right to freedom of association and collective bargaining is restricted under law, the employer facilitates and does not hinder, the development of parallel means for the independent and free association and bargaining. ## 3. Working conditions are safe and hygienic - A safe and hygienic working environment shall be provided, bearing in mind the prevailing knowledge of the industry and of any specific hazards. Adequate steps shall be taken to prevent accidents and injury to health arising out of, associated with, or occurring in the course of work, by minimizing, so far as is reasonably practicable, the causes of hazards inherent in the working environment. - Workers shall receive regular and recorded health and safety training, and such training shall be repeated for new or reassigned workers. - Access to clean toilet facilities and to potable water, and, if appropriate, sanitary facilities for food storage shall be provided. - Accommodation, where provided, shall be clean, safe, and meet the basic needs of the workers. - The company observing the code shall assign responsibility for health and safety to a senior management representative. ## 4. Child labour shall not be used - There shall be no new recruitment of child labour. - Companies shall develop or participate in and contribute to policies and programmes which provide for the transition of any child found to be performing child labour to enable her or him to attend and remain in quality education until no longer a child; "child" and "child labour" being defined in the appendices. - Children and young persons under 18 shall not be employed at night or in hazardous conditions. - These policies and procedures shall conform to the provisions of the relevant ILO standards. ## 5. Living wages are paid - Wages and benefits paid for a standard working week meet, at a minimum, national legal standards or industry benchmark standards, whichever is higher. In any event wages should always be enough to meet basic needs and to provide some discretionary income. - All workers shall be provided with written and understandable information about their employment conditions in respect to wages before they enter employment and about the particulars of their wages for the pay period concerned each time that they are paid. - Deductions from wages as a disciplinary measure shall not be permitted nor shall any deductions from wages not provided for by national law be permitted without the expressed permission of the worker concerned. All disciplinary measures should be recorded. ## 6. Working hours are not excessive Working hours must comply with national laws, collective agreements, and the provisions of 6.2 to 6.6 below, whichever affords the greater protection for workers. Sub-clauses 6.2 to 6.6 are based on international labour standards. - Working hours, excluding overtime, shall be defined by contract, and shall not exceed 48 hours per week.* - All overtime shall be voluntary. Overtime shall be used responsibly, taking into account all the following: the extent, frequency and hours worked by individual workers and the workforce as a whole. It shall not be used to replace regular employment. Overtime shall always be compensated at a premium rate, which is recommended to be not less than 125% of the regular rate of pay. - The total hours worked in any seven-day period shall not exceed 60 hours, except where covered by clause 6.5 below. - Working hours may exceed 60 hours in any seven-day period only in exceptional circumstances where all of the following are met: this is allowed by national law; this is allowed by a collective agreement freely negotiated with a workers' organization representing a significant portion of the workforce; appropriate safeguards are taken to protect the workers' health and safety; and the employer can demonstrate that exceptional circumstances apply such as unexpected production peaks, accidents or emergencies. - Workers shall be provided with at least one day off in every seven-day period or, where allowed by national law, two days off in every 14-day period. * International standards recommend the progressive reduction of normal hours of work, when appropriate, to 40 hours per week, without any reduction in workers' wages as hours are reduced. ## 7. No discrimination is practiced There is no discrimination in hiring, compensation, access to training, promotion, termination or retirement based on race, caste, national origin, religion, age, disability, gender, marital status, sexual orientation, union membership or political affiliation. ## 8. Regular employment is provided - To every extent possible work performed must be on the basis of recognized employment relationship established through national law and practice. - Obligations to employees under labour or social security laws and regulations arising from the regular employment relationship shall not be avoided through the use of labour-only contracting, subcontracting, or home-working arrangements, or through apprenticeship schemes where there is no real intent to impart skills or provide regular employment, nor shall any such obligations be avoided through the excessive use of fixed-term contracts of employment. ## 9. No harsh or inhumane treatment is allowed Physical abuse or discipline, the threat of physical abuse, sexual or other harassment and verbal abuse or other forms of intimidation shall be prohibited. --- ## Page: /code-of-conduct **Title:** Code of Conduct & Corporate Ethics | USP Demo Solutions **Description:** Code of Conduct for USP Indicator Solutions GmbH. Ethical principles and guidelines for our corporate culture. # Code of Conduct & Corporate Ethics The corporate ethics, conduct standards and integrity principles that govern USP Indicator Solutions GmbH. Updated: May 2026 ## Applicability This Code of Conduct describes the ethical principles and general guidelines that the economic activities of USP Indicator Solutions GmbH are based on and that represent significant elements of its corporate culture. It applies to the management and employees of USP Indicator Solutions GmbH. The aim of this Code of Conduct is not to present each possible constellation conclusively. Instead, it is intended to provide guidelines for each employee and manager towards which their self-responsible everyday behavior should be oriented. Each manager and each employee contributes through their behavior to the best possible implementation of these guidelines, thereby making a contribution towards "clean" business. The management must fulfill an exemplary role and bears a special responsibility for the communication and practice of these guidelines. To improve readability, gender-neutral formulations are used in this Code of Conduct. However, it is explicitly targeted towards both female and male employees and managers. USP is committed to comprehensive gender equality. ## 1. Behavior compliant with laws and regulations In all areas of corporate activity, USP is subject to laws, directives and other regulations. This refers to legal directives on a European and national level, as well as corporate regulations (e.g.: corporate guidelines, internal instructions) and regulations based on voluntary commitment (e.g.: Corporate Governance Codex). The integrity of all actions is a significant precondition for long-term successful business. For this reason, the actions of USP and its employees must only be within this prescribed and frequently modified framework. USP itself will do all that is necessary to inform its employees about the regulations relevant to them and provide guidelines for compliance. ## 2. Corruption and its prevention ### a. General information Corruption refers to morally objectionable behavior aimed at personal advantages at the expense of (natural/legal) persons or the public. It is characterized by the abuse of a public or comparable economic function through which laws or other behavioral norms are infringed. Corruption damages our reputation as employees and the reputation of USP, as well as of the economy in general. USP, therefore, does not tolerate any behavior where business is conducted in an unethical manner. We take a zero-tolerance approach to bribery and corruption and are committed to acting professionally, fairly and with integrity in all our dealings wherever we operate. Any form of or attempt at corruption including blackmail and bribery as well as other illegal practices shall not be tolerated. The effective prevention of corruption requires the support of each individual employee. All employees are required to signal a clear "no" to corrupt practices through their actions. This includes not only setting a positive example within their surroundings through their own active behavior but also reacting appropriately to the dubious practices of others. USP is constantly striving for the improvement and further development of its measures for combatting corruption. You are therefore invited to submit your wishes, complaints and improvement suggestions at any time. USP attaches importance to a working climate that is characterized by mutual trust. Trust requires the responsible and ethically correct behavior of each individual employee. Always bear in mind that you yourself are responsible for your actions. After critical self-evaluation, if you reach the conclusion that a certain behavior in a situation was not explicitly forbidden by this Code, but was nevertheless inappropriate, misguided or otherwise ethically dubious, act according to your best conscience and the ensuing stricter standards. Consider that the benefits that the individual gains through corrupt behavior are mostly only of short duration and are disproportionate to the permanent loss of trust in daily interactions, as well as all its consequences. Through corruption, you primarily harm yourself. ### b. Legal framework Legal directives are the cornerstones of our actions and must be complied with. However, by no means do the stated regulations form the only basis of our behavior. Not everything that is legally (just about) permitted is also morally unobjectionable or tolerated by USP. ### c. Granting of privileges Benefits can be offered, promised, granted, claimed or accepted in various situational constellations. If an employee is supposed to be prompted by a privilege to carry out or not carry out an action that constitutes a breach of duty, this represents bribery or corruption. Both are prohibited in all cases. If an employee is supposed to be prompted by a privilege to carry out or not carry out an action that constitutes a breach of duty, this represents a granting or acceptance of privileges. The granting of a privilege is also prohibited in all cases. If there is a granting and/or acceptance of privileges with the intention of influencing a customer, this constitutes the granting or acceptance of a privilege for the purpose of influencing. The granting of a privilege is also prohibited in all cases. However, it is also possible that there is a granting or acceptance of privileges that are not aimed at all at influencing persons. In daily business interactions, there are often exchanges of gifts or courtesies that merely express appreciation towards the business partner and represent no value or only a minimal value. Representation tasks are often associated with the extending and acceptance of invitations. The following applies in principle: As part of your work for USP, you may neither accept privileges from other persons nor extend privileges to other persons. However, it should not be made impossible for you to participate in business interactions. Within the acknowledged practices of business interactions, you are of course allowed to foster social contacts. When may you grant benefits to other persons as part of your work for USP? - You may not grant any requested privileges. - You may only offer, promise or grant benefits if these are within a customary and appropriate social context. - The following applies to benefits that are not invitations: In principle, you may only offer, promise and grant benefits to other persons if these are not improper advantages. - Customary guest gifts to business partners that correspond to the traditions of hospitality and politeness may be granted by management organs and sales employees. - You may extend invitations to business dinners, company events (Christmas parties, presentations etc.) or other events if these are within a customary and appropriate social context and there is an objective and justifiable interest in the invitation. ## 3. Secondary employment and company shareholding The employee is obliged to dedicate their full working time to the service of the employer. Secondary employment of any kind, therefore, requires prior written approval by the employer. ## 4. Handling assets USP employees must handle the property of USP properly and with care, as well as ensure its efficient use. In addition, they are obliged to protect the property of USP against loss, damage, misuse, theft, misappropriation or destruction. Each situation and each incident that could lead to such a result must be notified to the management immediately. ## 5. Data protection ### a. Duty of confidentiality The employer is obliged to maintain strict confidentiality towards its customers and non-compliance can lead to contract penalties. The employee is obliged to maintain confidentiality about the operational and business matters of the employer for the duration of the working relationship and also beyond it. The information and facts relevant to business received as part of the working relationship and through the open information policy of the company represent business secrets. The passing on of confidential messages or information can constitute grounds for dismissal and lead to damage compensation claims. ### b. Data protection The employee is obliged to uphold data secrecy in accordance with the specifications of the valid version of the General Data Protection Regulation. Beyond this, the employee is obliged to ensure data protection and data security, regardless of whether it is due to a legal obligation or corporate regulations. This duty to uphold data secrecy also continues after the end of the working relationship. The protection of data is set out in the "Data Protection Declaration for Employees". ## 6. Competition If USP has competitors on the market, it is committed to the principles of fair competition and business behavior and asserts itself through quality and the continual improvement of its services. Improper business practices such as statements that damage creditworthiness, the disclosure of business secrets or agreements with other competitors are impermissible and are rejected by USP. ## 7. Partnership with suppliers USP does not view its suppliers merely as occasional business partners but strives for a fair and trusting partnership with them, in which services, return services, opportunities, and risks are in a balanced relationship. USP expects its partners to comply with the principles of ethical and sustainable business. USP strictly rejects a cooperation with companies who infringe existing laws or who do not feel obliged to comply with the principles set out in this Code of Conduct. If you are involved with concluding contracts, consider this objective in your work. If you become aware that a partner is infringing existing laws or otherwise contravening the principles of ethical business, or if you identify a significant risk of such a contravention, notify your line manager immediately. ## 8. Environmental protection and corporate social responsibility USP is aware of its exemplary function and responsibility within society in general and feels obliged to adhere to the principles of sustainable and resource-efficient business. Measures to improve environmental protection are very important to USP in everyday working life. As a USP employee, you are therefore required to make your contribution to environmental protection and sustainable business. At USP, we recognise the importance of sustainability and the integration of social and environmental sustainability-related issues into core business activities. That is why we are continuously working to reduce our impact on the environment and live in an environmentally-conscious way. ## 9. Ethical conduct toward customers Our business partners, clients, and end-user customers trust the quality and value of our service offerings. We depend on our strong, honest and open relationships with our business partners and clients to provide us with continued opportunities to grow our business. This includes (but is not limited to) providing true information and impressions to customers. We ensure to exceed expectations by putting customers at the heart of everything. This includes offering excellent customer service, quality products or services and making the customer feel valued and appreciated. The level of respect and care remain the same no matter the size or profitability of our customers. ## 10. Equal opportunity and non-discrimination USP is committed to comprehensive gender equality and to an inclusive workplace in which every employee, applicant, contractor and visitor is treated with dignity and respect. This commitment, already reflected in the introductory note to this Code and in clause 7 of the USP Ethic Base Code, is restated here as a first-class principle. USP does not tolerate discrimination on the basis of gender, gender identity or expression, age, race, ethnic or national origin, religion or belief, disability, marital or family status, sexual orientation, union membership, political affiliation, or any other characteristic protected by Austrian or European Union law. This principle applies to every stage of the employment relationship, including recruitment and selection, compensation and benefits, access to training and professional development, work allocation, promotion, disciplinary action, termination and retirement. It also applies to relationships with clients, suppliers and other business partners. Reasonable accommodation will be provided to applicants and employees with disabilities, and family-friendly working arrangements (flexible hours, hybrid work, parental and caring leave) are available in line with Austrian law and the USP benefits framework. ## 11. Anti-harassment and respectful workplace Building on clause 9 of the USP Ethic Base Code, USP prohibits harassment of any kind, including sexual harassment, bullying, intimidation, verbal abuse, threats of physical abuse, and any other conduct that creates a hostile, degrading or offensive working environment. The prohibition applies to interactions between colleagues, with line managers, with clients, with suppliers, and at any work-related event on or off site. Anyone who experiences or witnesses harassment is encouraged to report it. Reports can be addressed in confidence to the reporter's direct line manager, to a member of the management team, or to the dedicated complaints mailbox at complaints(at)usp.at. Reports may also be sent by post to USP Indicator Solutions GmbH, Pharmaziegasse 5, 9020 Klagenfurt am Wörthersee, Austria, marked for the attention of the management. USP will acknowledge every report within seven calendar days, will investigate it promptly and proportionately, and will keep the reporter informed of the outcome to the extent permitted by law. Confidentiality will be preserved as far as the investigation allows. Retaliation against anyone who reports harassment in good faith, or who participates in an investigation, is itself a serious breach of this Code and will be sanctioned accordingly. ## 12. Protected disclosures (whistleblowing) USP voluntarily aligns its handling of protected disclosures with EU Directive 2019/1937 and the Austrian HinweisgeberInnenschutzgesetz (HSchG), even though the company is currently below the headcount threshold at which those rules become legally mandatory. Documenting the procedure now ensures that anyone with a concern can come forward in a clear and protected way. Who can report: current and former employees, applicants, trainees, contractors, suppliers, and any other person who learns of a relevant matter through a work-related context with USP. What can be reported: suspected infringements of Union or Austrian law that fall within the material scope of the Whistleblower Directive, including (for example) breaches relating to public procurement, financial services, product safety, environmental protection, food and consumer safety, data protection, anti-corruption rules, and the protection of the financial interests of the Union. Concerns about other serious breaches of this Code or of the USP Ethic Base Code can be raised through the same channels. How to report: by e-mail to whistleblowing(at)usp.at, which is monitored by an impartial point of contact within the management team; by ordinary post addressed to USP Indicator Solutions GmbH, Pharmaziegasse 5, 9020 Klagenfurt am Wörthersee, Austria, marked confidential and for the attention of the whistleblowing contact; or, where the reporter prefers, by requesting an in-person meeting through either of the channels above. Anonymity: reports may be submitted anonymously. USP will follow up on anonymous reports to the extent that the information they contain allows. Where contact details are provided, they will be treated as strictly confidential and shared only with the persons strictly necessary to handle the report. Timelines: receipt of a report will be acknowledged in writing within seven calendar days. Feedback on the action taken or planned, and on the reasons for that action, will be provided within three months of the acknowledgement, in line with the Directive. No retaliation: any form of retaliation against a person who reports in good faith, or who assists an investigation, is strictly prohibited. This includes dismissal, demotion, withholding of training or promotion, negative performance assessments, changes to working conditions, intimidation, harassment, ostracism, and any other detriment. Breaches of this protection are themselves treated as serious breaches of this Code. External reporting: nothing in this clause limits the reporter's right to address the competent Austrian authorities or the institutions, bodies, offices and agencies of the European Union directly, in line with the Directive and the HSchG. ## 13. Accessibility commitment USP is committed to making its public website (usp.at) and its digital services usable by the widest possible audience, including people with disabilities and people relying on assistive technologies. The European Accessibility Act has been in force since 28 June 2025, and USP treats the underlying principles as a baseline expectation rather than a ceiling. Conformance target: USP aims for substantial conformance of usp.at with the Web Content Accessibility Guidelines (WCAG) version 2.2 at level AA. The site is reviewed periodically and improvements are scheduled as part of the regular release cycle. Known limitations: certain third-party embedded content (for example, video players and map widgets) may not yet meet the same level of conformance as the rest of the site. Older blog content may also lag the current target while it is being progressively re-styled. Specific limitations identified during reviews are documented internally and prioritised in the engineering backlog. Feedback and contact: visitors who encounter an accessibility barrier on usp.at, or who would like to request information in an alternative format, are invited to write to accessibility(at)usp.at. USP will acknowledge such requests within seven calendar days and will work with the visitor to find a workable solution. The same address can be used to suggest improvements. This accessibility statement was last reviewed in May 2026 and will be reviewed at least once a year and after every significant change to the site. ## 14. Responsibility / consequences Contraventions of this Code of Conduct can represent a failure to honor professional duties, are associated with a representation risk for USP and its employees and can therefore also lead to legal and economic disadvantages. For this reason, contraventions are not tolerated in principle and are sanctioned appropriately in accordance with the legal possibilities. To file a formal complaint you can send an email to complaints(at)usp.at --- ## Page: /demo-library/3d-skin-texture-mapping **Title:** 3D Skin Texture Mapping by USP Demo Solutions **Description:** USP Demo Solutions 3D Skin Mapping Tool case study proving the "Skin texture visualization" claim so shoppers see diagnostic. A repeatable skin care… ← Back to Demo Library ![3D Skin Texture Mapping] USP Demo Solutions # 3D Skin Texture Mapping Claim: "Skin texture visualization" ## The Challenge For the 3D Skin Texture Mapping, USP Demo Solutions needed to make the "Skin texture visualization" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the 3D Skin Texture Mapping was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach Make skin texture visible in real time. The 3D Skin Texture Mapping Tool creates a highly detailed physical replica of the skin within seconds, revealing pores, fine lines, and roughness for powerful before-and-after storytelling. USP Demo Solutions built the 3D Skin Texture Mapping for USP Demo Solutions around the 3D Skin Mapping Tool method, reducing the Skin texture visualization story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the 3D Skin Texture Mapping, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the 3D Skin Texture Mapping as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "Skin texture visualization" message into a hands-on 3D Skin Mapping Tool moment, the 3D Skin Texture Mapping becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the 3D Skin Texture Mapping primarily for retail activation, consultation tool, digital campaign, technologies, delivered in diagnostic tool, physical demo so the same 3D Skin Mapping Tool proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance USP Demo Solutions commissioned the 3D Skin Texture Mapping as a skin care demonstration tool built by USP Demo Solutions around the "Skin texture visualization" claim. Technically, the USP Demo Solutions demo relies on 3D Skin Mapping Tool and supports claim areas including anti-aging. For USP Demo Solutions, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool, digital campaign, technologies, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the 3D Skin Texture Mapping prove? It makes the "Skin texture visualization" claim visible on the spot, giving shoppers diagnostic instead of a promise they have to take on trust. What is the mechanism behind 3D Skin Texture Mapping? It is built on 3D Skin Mapping Tool, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can USP Demo Solutions use it? The 3D Skin Texture Mapping is designed for retail activation, consultation tool, digital campaign, technologies and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. Technology3D Skin Mapping Tool BenefitDiagnostic CategorySkin Care BrandUSP Demo Solutions --- ## Page: /demo-library/abbott-scalp-check-tool **Title:** Abbott – Scalp Check Tool by USP Demo Solutions **Description:** Abbott Scalp Sebum Test case study proving the "Education on hair and how to deal with problems" claim so shoppers see diagnostic tool. A repeatable… ← Back to Demo Library ![Abbott – Scalp Check Tool] Abbott # Abbott – Scalp Check Tool Claim: "Education on hair and how to deal with problems" ## Overview The USP Demo Solutions’ challenge was to translate Abbotts’s needs into a demo tool which enabled their sales representatives to present to doctors a quick and easy analysis tool that steered them to the right product choice. This tool was designed to assist the doctor to visibly diagnose and present findings that were easy, quick, and accurate. Convincing the doctor to prescribe the Selsun product variant that maximized the results for the user. While In-store profiling of the consumer scalp helped consultants towards proposing the most appropriate hair product. The experts at USP Demo Solutions proposed the Scalp Sebum and Dandruff level tester as the best technological match for this campaign. Packed in a box with 20 tests (1 per consumer) for easy handling and distribution; the customized multi-sensory demo tool used by highly trained sales representatives and store consultants was used to diagnose scalp health, start a conversation with consumers and steer the user to the right product choice. ## The Challenge For the Scalp Check Tool, Abbott needed to make the "Education on hair and how to deal with problems" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair claims. The brief for the Scalp Check Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Abbott. ## The Approach USP Demo Solutions built the Scalp Check Tool for Abbott around the Scalp Sebum Test method, reducing the Education on hair and how to deal with problems story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Check Tool, the demo substantiates claim areas such as oil control, anti-dandruff, repair, so a single asset can carry several conversations across the Abbott range. ## The Result The result for Abbott is a diagnostic tool, delivered through the Scalp Check Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Abbott's "Education on hair and how to deal with problems" message into a hands-on Scalp Sebum Test moment, the Scalp Check Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Abbott runs the Scalp Check Tool primarily for pharmacy, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Check Tool is run by the consumer rather than presented to them, Abbott earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Built by USP Demo Solutions for Abbott, the Scalp Check Tool serves the hair care category and puts the "Education on hair and how to deal with problems" claim on display. The core method behind the Abbott demo is Scalp Sebum Test, applied here to substantiate oil control, anti-dandruff, repair claims. Abbott most often runs this demo typically deployed for pharmacy, available as diagnostic tool. ## Frequently Asked Questions What does the Scalp Check Tool prove? It makes the "Education on hair and how to deal with problems" claim visible on the spot, giving shoppers diagnostic tool instead of a promise they have to take on trust. What is the mechanism behind Abbott – Scalp Check Tool? It is built on Scalp Sebum Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Abbott use it? The Scalp Check Tool is designed for pharmacy and ships as diagnostic tool, so one asset supports the whole hair care conversation. TechnologyScalp Sebum Test BenefitDiagnostic tool CategoryHair Care BrandAbbott --- ## Page: /demo-library/ajanta-pharma-acne-risk-assessment **Title:** Ajanta Pharma Acne Risk Assessment by USP Demo Solutions **Description:** Ajanta Pharma Acne Risk Test case study proving the "Individual sebum level" claim so shoppers see diagnostic. A repeatable skin care demo by USP… ← Back to Demo Library ![Ajanta Pharma – Acne Risk Assessment] Ajanta Pharma # Ajanta Pharma Acne Risk Assessment Claim: "Individual sebum level" ## Overview Acne is one of the most prevalent skin concerns worldwide, impacting millions annually. Effective management requires tools that seamlessly integrate into clinical and pharmacy workflows while delivering accurate, actionable insights. Ajanta Pharma aimed to create a diagnostic tool that could: To address these needs, USP Demo Solutions collaborated with Ajanta Pharma to develop a cutting-edge, multi-use Acne Risk Test. The tool combines scientific precision with ease of use, making it a valuable asset during doctor and pharmacy consultations. Since its introduction, the Acne Risk Test has delivered measurable results: ## The Challenge For the Acne Risk Assessment, Ajanta Pharma needed to make the "Individual sebum level" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, repair, anti-acne claims. The brief for the Acne Risk Assessment was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Ajanta Pharma. ## The Approach USP Demo Solutions built the Acne Risk Assessment for Ajanta Pharma around the Acne Risk Test method, reducing the Individual sebum level story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Acne Risk Assessment, the demo substantiates claim areas such as oil control, repair, anti-acne, so a single asset can carry several conversations across the Ajanta Pharma range. ## The Result The result for Ajanta Pharma is a diagnostic, delivered through the Acne Risk Assessment as something the consumer experiences first-hand rather than has to take on trust. By turning Ajanta Pharma's "Individual sebum level" message into a hands-on Acne Risk Test moment, the Acne Risk Assessment becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Ajanta Pharma runs the Acne Risk Assessment primarily for pharmacy, internal training, consultation tool, delivered in diagnostic tool so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Acne Risk Assessment is run by the consumer rather than presented to them, Ajanta Pharma earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Ajanta Pharma commissioned the Acne Risk Assessment as a skin care demonstration tool built by USP Demo Solutions around the "Individual sebum level" claim. Technically, the Ajanta Pharma demo relies on Acne Risk Test and supports claim areas including oil control, repair, anti-acne. For Ajanta Pharma, the tool is available as diagnostic tool and typically deployed for pharmacy, internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Acne Risk Assessment demonstrate? It turns the "Individual sebum level" message into something a shopper can watch happen, delivering diagnostic in the moment. How does Ajanta Pharma Acne Risk Assessment work? It uses Acne Risk Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into pharmacy, internal training, consultation tool without adaptation work, keeping the Ajanta Pharma story consistent everywhere. TechnologyAcne Risk Test BenefitDiagnostic CategorySkin Care BrandAjanta Pharma --- ## Page: /demo-library/alterna-hair-health-education **Title:** Alterna – Hair Health Education by USP Demo Solutions **Description:** Alterna Scalp Sebum Test case study proving the "personalized haircare" claim so shoppers see phygital experience. A repeatable hair care demo by USP… ← Back to Demo Library ![Alterna – Hair Health Education] Alterna # Alterna – Hair Health Education Henkel Claim: "personalized haircare" ## Overview Challenge: Bridging the Gap Between Engagement and Personalization Alterna wanted to offer an innovative tool capable of diagnosing a consumer’s scalp condition while remaining versatile for both 1:1 interactions and self-service activations. The challenge was to develop a solution that would resonate with modern consumers while delivering actionable insights into their unique scalp and hair needs. Recognizing the need for a hybrid physical and digital experience, USP Demo Solutions developed a Scalp Sebum Level Tester integrated into a sleek and functional info card. This diagnostic tool served as a conversation starter, consultation assistant, and recommendation guide. By combining tactile engagement with digital connectivity, the solution delivered unparalleled value for both the consumer and the brand. ## The Challenge For the Hair Health Education, Alterna needed to make the "personalized haircare" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, repair claims. The brief for the Hair Health Education was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Alterna. ## The Approach Alterna, a premium haircare brand under Henkel, partnered with USP Demo Solutions to create a phygital scalp sebum tester that lets beauty advisors diagnose each consumer's scalp condition in seconds and recommend the right products through both 1:1 consultations and self-service activations at retail. USP Demo Solutions built the Hair Health Education for Alterna around the Scalp Sebum Test method, reducing the personalized haircare story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Hair Health Education, the demo substantiates claim areas such as oil control, repair, so a single asset can carry several conversations across the Alterna range. ## The Result The result for Alterna is a phygital experience, delivered through the Hair Health Education as something the consumer experiences first-hand rather than has to take on trust. By turning Alterna's "personalized haircare" message into a hands-on Scalp Sebum Test moment, the Hair Health Education becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Alterna runs the Hair Health Education primarily for digital campaign, consultation tool, delivered in diagnostic tool, phygital so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Hair Health Education was created for Alterna, part of Henkel, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "personalized haircare" claim. Scalp Sebum Test sits at the heart of the mechanism Alterna runs here, covering oil control, repair claim territory. In practice the Hair Health Education for Alterna is available as diagnostic tool, phygital and typically deployed for digital campaign, consultation tool. ## Frequently Asked Questions What does the Hair Health Education prove? It makes the "personalized haircare" claim visible on the spot, giving shoppers phygital experience instead of a promise they have to take on trust. What is the mechanism behind Alterna – Hair Health Education? It is built on Scalp Sebum Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Alterna use it? The Hair Health Education is designed for digital campaign, consultation tool and ships as diagnostic tool, phygital, so one asset supports the whole hair care conversation. TechnologyScalp Sebum Test BenefitPhygital Experience CategoryHair Care BrandAlterna --- ## Page: /demo-library/amway-skin-tool-for-bas **Title:** Amway – Skin Tool for BAs by USP Demo Solutions **Description:** Amway Skin Type Test case study proving the "user-friendly" claim so shoppers see skin type diagnostic tool. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Amway – Skin Tool for BAs] Amway # Amway – Skin Tool for BAs Claim: "user-friendly" ## Overview Amway’s beauty consultants were already well-trained in skincare but they lacked a standardized and interactive method for diagnosing customers’ skin types. The challenge was to create a user-friendly , reliable, and efficient tool that could be seamlessly integrated into their existing consultation process. Our team of expert demo developers collaborated closely with Amway’s stakeholders to conceptualize, design, and develop the Amway Skin Type Diagnostic Tool. This tool was designed to empower beauty consultants and elevate their professionalism during customer consultations. ## The Challenge For the Skin Tool for BAs, Amway needed to make the "user-friendly" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims. The brief for the Skin Tool for BAs was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Amway. ## The Approach USP Demo Solutions built the Skin Tool for BAs for Amway around the Skin Type Test method, reducing the user-friendly story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Tool for BAs, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the Amway range. ## The Result The result for Amway is a skin type diagnostic tool, delivered through the Skin Tool for BAs as something the consumer experiences first-hand rather than has to take on trust. By turning Amway's "user-friendly" message into a hands-on Skin Type Test moment, the Skin Tool for BAs becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Amway runs the Skin Tool for BAs primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Tool for BAs is run by the consumer rather than presented to them, Amway earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Amway, the Skin Tool for BAs serves the skin care category and puts the "user-friendly" claim on display. The core method behind the Amway demo is Skin Type Test, applied here to substantiate sensitivity & soothing, hydration claims. Amway most often runs this demo typically deployed for internal training, consultation tool, available as diagnostic tool. ## Frequently Asked Questions What does the Skin Tool for BAs demonstrate? It turns the "user-friendly" message into something a shopper can watch happen, delivering skin type diagnostic tool in the moment. How does Amway – Skin Tool for BAs work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into internal training, consultation tool without adaptation work, keeping the Amway story consistent everywhere. TechnologySkin Type Test BenefitSkin type diagnostic tool CategorySkin Care BrandAmway --- ## Page: /demo-library/anessa-uv-absorb-demo **Title:** Anessa – UV + Absorb Demo by USP Demo Solutions **Description:** Anessa Fast Absorption Test - Face case study proving the "Protection against harmful rays" claim so shoppers see less wrinkles, sun damage. A… ← Back to Demo Library ![Anessa – UV + Absorb Demo] Anessa # Anessa – UV + Absorb Demo Shiseido Claim: "Protection against harmful rays" ## Overview Challenge: Simplifying Science into Consumer-Friendly Experiences Educating consumers on the benefits of Anessa required an engaging and interactive approach. The tool needed to be impactful both at points of sale (POS) and in the hands of online influencers, making it versatile and easy to use across different activation channels. The ultimate challenge was creating a demo tool that combined education, product validation, and visual appeal. USP Demo Solutions designed a dual-function branded demo card to deliver an interactive and memorable consumer experience. This innovative tool included: ## The Challenge For the UV + Absorb Demo, Anessa needed to make the "Protection against harmful rays" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, fast absorption, damage protection claims. The brief for the UV + Absorb Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Anessa. ## The Approach USP Demo Solutions built the UV + Absorb Demo for Anessa around the Fast Absorption Test - Face method, reducing the Protection against harmful rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the UV + Absorb Demo, the demo substantiates claim areas such as uv protection, anti-aging, whitening, fast absorption, damage protection, so a single asset can carry several conversations across the Anessa range. ## The Result The result for Anessa is a less wrinkles, sun damage, delivered through the UV + Absorb Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Anessa's "Protection against harmful rays" message into a hands-on Fast Absorption Test - Face moment, the UV + Absorb Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Anessa runs the UV + Absorb Demo primarily for retail activation, delivered in diagnostic tool so the same Fast Absorption Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the UV + Absorb Demo is run by the consumer rather than presented to them, Anessa earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Anessa, part of Shiseido, commissioned the UV + Absorb Demo as a skin care demonstration tool built by USP Demo Solutions around the "Protection against harmful rays" claim. Technically, the Anessa demo relies on Fast Absorption Test - Face and supports claim areas including uv protection, anti-aging, whitening, fast absorption, damage protection. For Anessa, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the UV + Absorb Demo prove? It makes the "Protection against harmful rays" claim visible on the spot, giving shoppers less wrinkles, sun damage instead of a promise they have to take on trust. What is the mechanism behind Anessa – UV + Absorb Demo? It is built on Fast Absorption Test - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Anessa use it? The UV + Absorb Demo is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyFast Absorption Test - Face, Sun Damage Demo - Dark Spots & Wrinkles, Sun Damage Demo - Sunburn & Tanning BenefitLess wrinkles, sun damage CategorySkin Care BrandAnessa --- ## Page: /demo-library/arc-blue-light-efficacy-demo **Title:** ARC – Blue Light Efficacy Demo by USP Demo Solutions **Description:** ARC UV Efficacy Test case study proving the "Blue Light Efficacy" claim so shoppers see efficacy. A repeatable sun care demo by USP Demo Solutions. ← Back to Demo Library ![ARC – Blue Light Efficacy Demo] ARC # ARC – Blue Light Efficacy Demo Procter & Gamble Claim: "Blue Light Efficacy" ## Overview Blue light technology, while scientifically advanced, needed to be communicated in a way that was accessible and relatable to consumers. P&G’s ARC team sought a demonstration tool that could visually and tangibly illustrate how blue light works in teeth whitening while ensuring the process was perceived as safe and effective. USP Demo Solutions developed a high-quality test card that reacted with a visible color change when exposed to UV light. Within seconds, the card demonstrated the intensity and effectiveness of blue light technology, making the science behind ARC’s teeth-whitening solution easy to understand for consumers. The innovative test card proved to be an effective tool in live event settings, allowing P&G’s ARC team to directly engage with consumers. By combining practical demonstrations with scientific validation, the brand successfully established its teeth-whitening product as both safe and effective. This approach enhanced consumer confidence, driving product credibility and trust. ## The Challenge For the Blue Light Efficacy Demo, ARC needed to make the "Blue Light Efficacy" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, whitening claims. The brief for the Blue Light Efficacy Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for ARC. ## The Approach USP Demo Solutions built the Blue Light Efficacy Demo for ARC around the UV Efficacy Test method, reducing the Blue Light Efficacy story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Blue Light Efficacy Demo, the demo substantiates claim areas such as uv protection, whitening, so a single asset can carry several conversations across the ARC range. ## The Result The result for ARC is a efficacy, delivered through the Blue Light Efficacy Demo as something the consumer experiences first-hand rather than has to take on trust. By turning ARC's "Blue Light Efficacy" message into a hands-on UV Efficacy Test moment, the Blue Light Efficacy Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, ARC runs the Blue Light Efficacy Demo primarily for retail activation, delivered in diagnostic tool, physical demo so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Blue Light Efficacy Demo is run by the consumer rather than presented to them, ARC earns a moment of genuine participation that lands harder than any printed sun care claim. ## At a Glance The Blue Light Efficacy Demo was created for ARC, part of Procter & Gamble, by USP Demo Solutions as a dedicated sun care demonstration substantiating the "Blue Light Efficacy" claim. UV Efficacy Test sits at the heart of the mechanism ARC runs here, covering uv protection, whitening claim territory. In practice the Blue Light Efficacy Demo for ARC is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Blue Light Efficacy Demo demonstrate? It turns the "Blue Light Efficacy" message into something a shopper can watch happen, delivering efficacy in the moment. How does ARC – Blue Light Efficacy Demo work? It uses UV Efficacy Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the ARC story consistent everywhere. TechnologyUV Efficacy Test BenefitEfficacy CategorySun Care BrandARC --- ## Page: /demo-library/arreshah-360-beauty-assessment-tools **Title:** Arreshah – 360° beauty assessment… by USP Demo Solutions **Description:** Arreshah Fast Absorption Test - Body case study proving the "Easy-to-use skin and scalp testers" claim so shoppers see all-in-one diagnostic tool. A… ← Back to Demo Library ![Arreshah – 360° beauty assessment tools] Arreshah # Arreshah – 360° beauty assessment tools Claim: "Easy-to-use skin and scalp testers" ## Overview Challenge: Meeting Diverse Consumer Needs with a Single Solution Arreshah needed tools that could address a wide spectrum of beauty concerns–from skin type and hydration levels to pH balance and dandruff. These tools had to be intuitive, versatile, and suitable for a broad audience, making personal beauty diagnostics accessible and effective. Additionally, Arreshah’s objective was to introduce a concept that was entirely new to the Saudi market, positioning the brand as an innovator in beauty care. To meet Arreshah’s needs, USP Demo Solutions developed a branded package of diagnostic tools designed to provide a 360-degree evaluation of consumers’ beauty needs. The set included a variety of skin and scalp testers, each tailored to address specific concerns. ## The Challenge For the 360° beauty assessment tools, Arreshah needed to make the "Easy-to-use skin and scalp testers" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, uv protection, anti-aging, fast absorption, ph balance claims. The brief for the 360° beauty assessment tools was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Arreshah. ## The Approach USP Demo Solutions built the 360° beauty assessment tools for Arreshah around the Fast Absorption Test - Body method, reducing the Easy-to-use skin and scalp testers story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the 360° beauty assessment tools, the demo substantiates claim areas such as oil control, uv protection, anti-aging, fast absorption, ph balance, so a single asset can carry several conversations across the Arreshah range. ## The Result The result for Arreshah is a all-in-one diagnostic tool, delivered through the 360° beauty assessment tools as something the consumer experiences first-hand rather than has to take on trust. By turning Arreshah's "Easy-to-use skin and scalp testers" message into a hands-on Fast Absorption Test - Body moment, the 360° beauty assessment tools becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Arreshah runs the 360° beauty assessment tools primarily for retail activation, delivered in diagnostic tool, physical demo so the same Fast Absorption Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Arreshah, the 360° beauty assessment tools serves the skin care category and puts the "Easy-to-use skin and scalp testers" claim on display. The core method behind the Arreshah demo is Fast Absorption Test - Body, applied here to substantiate oil control, uv protection, anti-aging, fast absorption, ph balance claims. Arreshah most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the 360° beauty assessment tools prove? It makes the "Easy-to-use skin and scalp testers" claim visible on the spot, giving shoppers all-in-one diagnostic tool instead of a promise they have to take on trust. What is the mechanism behind Arreshah – 360° beauty assessment tools? It is built on Fast Absorption Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Arreshah use it? The 360° beauty assessment tools is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyFast Absorption Test - Body, Fast Absorption Test - Face, Oil Control Test, PH-Value Test, Pore Indicator Test, Protection Proof Test, Scalp Sebum Test, Skin Type Test, UV Intensity Sticker, Wrinkle Test BenefitAll-in-one diagnostic tool CategorySkin Care BrandArreshah --- ## Page: /demo-library/as-watson-purchase-demo **Title:** AS Watson – Purchase Demo by USP Demo Solutions **Description:** AS Watson Skin Type Test case study proving the "Clear skin" claim so shoppers see measured the skin type of the consumer. then using the added qr… ← Back to Demo Library ![AS Watson – Purchase Demo] AS Watson # AS Watson – Purchase Demo Claim: "Clear skin" ## Overview Challenge: Driving Online Traffic with Personalized Engagement Connecting with non-purchasing consumers required more than just a marketing post. AS Watson needed a tool that could catch attention, encourage interaction, and deliver actionable insights about consumers’ skincare needs. The challenge lay in creating a seamless journey from engagement to conversion while building trust in their product offerings. USP’s Solution: Skin Type Testers with Integrated QR Technology ## The Challenge For the Purchase Demo, AS Watson needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Purchase Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for AS Watson. ## The Approach USP Demo Solutions built the Purchase Demo for AS Watson around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Purchase Demo, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the AS Watson range. ## The Result The result for AS Watson is a measured the skin type of the consumer. then using the added qr code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results, delivered through the Purchase Demo as something the consumer experiences first-hand rather than has to take on trust. By turning AS Watson's "Clear skin" message into a hands-on Skin Type Test moment, the Purchase Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, AS Watson runs the Purchase Demo primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance AS Watson commissioned the Purchase Demo as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the AS Watson demo relies on Skin Type Test and supports claim areas including cleansing & purity, hydration. For AS Watson, the tool is available as diagnostic tool, phygital and typically deployed for retail activation, digital campaign, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Purchase Demo demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering measured the skin type of the consumer. then using the added qr code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results in the moment. How does AS Watson – Purchase Demo work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, it slots into retail activation, digital campaign without adaptation work, keeping the AS Watson story consistent everywhere. TechnologySkin Type Test Benefitmeasured the skin type of the consumer. Then using the added QR code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results. CategorySkin Care BrandAS Watson --- ## Page: /demo-library/atolla-powered-by-machine-learning **Title:** Atolla – Powered By Machine Learning by USP Demo Solutions **Description:** Atolla Face Hydration Test case study proving the "Skin Tracker" claim so shoppers see skin health monitor. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Atolla – Powered By Machine Learning] Atolla # Atolla – Powered By Machine Learning Abbott Claim: "Skin Tracker" ## Overview Challenge: Addressing the Limitations of Conventional Skincare Traditional skincare products often fail to accommodate the dynamic nature of skin, leaving consumers with rigid solutions that lack flexibility. Atolla identified this gap and envisioned an adaptive skincare experience that evolves alongside users’ changing needs. The challenge was to combine science, technology, and convenience to deliver an unparalleled level of personalization. To bring Atolla’s vision to life, USP Demo Solutions collaborated to develop a monthly skin analysis kit featuring: ## The Challenge For the Powered By Machine Learning, Atolla needed to make the "Skin Tracker" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair, ph balance claims. The brief for the Powered By Machine Learning was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Atolla. ## The Approach USP Demo Solutions built the Powered By Machine Learning for Atolla around the Face Hydration Test method, reducing the Skin Tracker story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Powered By Machine Learning, the demo substantiates claim areas such as hydration, repair, ph balance, so a single asset can carry several conversations across the Atolla range. ## The Result The result for Atolla is a skin health monitor, delivered through the Powered By Machine Learning as something the consumer experiences first-hand rather than has to take on trust. By turning Atolla's "Skin Tracker" message into a hands-on Face Hydration Test moment, the Powered By Machine Learning becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Atolla runs the Powered By Machine Learning primarily for digital campaign, consultation tool, delivered in diagnostic tool, phygital so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Powered By Machine Learning is run by the consumer rather than presented to them, Atolla earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Powered By Machine Learning was created for Atolla, part of Abbott, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Skin Tracker" claim. Face Hydration Test sits at the heart of the mechanism Atolla runs here, covering hydration, repair, ph balance claim territory. In practice the Powered By Machine Learning for Atolla is available as diagnostic tool, phygital and typically deployed for digital campaign, consultation tool. ## Frequently Asked Questions What does the Powered By Machine Learning prove? It makes the "Skin Tracker" claim visible on the spot, giving shoppers skin health monitor instead of a promise they have to take on trust. What is the mechanism behind Atolla – Powered By Machine Learning? It is built on Face Hydration Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Atolla use it? The Powered By Machine Learning is designed for digital campaign, consultation tool and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologyFace Hydration Test, PH-Value Test, Skin Type Test BenefitSkin Health Monitor CategorySkin Care BrandAtolla --- ## Page: /demo-library/aurum-skin-type-test **Title:** Aurum – Skin Type Test by USP Demo Solutions **Description:** Aurum Skin Type Test case study proving the "Clear Skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Aurum – Skin Type Test] Aurum # Aurum – Skin Type Test Claim: "Clear Skin" ## Overview Challenge: Merging Professional Expertise with Online Convenience While Aurum’s salon-based model offered in-person expertise, replicating this level of personalization in an e-commerce setting required an innovative solution. They needed a tool that would bridge the gap between professional consultations and online shopping, enabling consumers to determine their skin type effectively and confidently from home. USP Demo Solutions collaborated with Aurum to develop an intuitive and effective Skin Type Test tool. This easy-to-use, online-compatible tester allowed consumers to: ## The Challenge For the Skin Type Test, Aurum needed to make the "Clear Skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Aurum. ## The Approach USP Demo Solutions built the Skin Type Test for Aurum around the Skin Type Test method, reducing the Clear Skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Aurum range. ## The Result The result for Aurum is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Aurum's "Clear Skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Aurum runs the Skin Type Test primarily for digital campaign, consultation tool, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Aurum earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Aurum, the Skin Type Test serves the skin care category and puts the "Clear Skin" claim on display. The core method behind the Aurum demo is Skin Type Test, applied here to substantiate cleansing & purity, hydration claims. Aurum most often runs this demo typically deployed for digital campaign, consultation tool, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Skin Type Test demonstrate? It turns the "Clear Skin" message into something a shopper can watch happen, delivering clear skin in the moment. How does Aurum – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, it slots into digital campaign, consultation tool without adaptation work, keeping the Aurum story consistent everywhere. TechnologySkin Type Test BenefitClear Skin CategorySkin Care BrandAurum --- ## Page: /demo-library/aveda-scalp-sebum-analysis-tool **Title:** Aveda – Scalp Sebum Analysis Tool by USP Demo Solutions **Description:** Aveda Scalp Sebum Test case study proving the "Finds best product choice" claim so shoppers see understand individual scalp. A repeatable hair care… ← Back to Demo Library ![Aveda – Scalp Sebum Analysis Tool] Aveda # Aveda – Scalp Sebum Analysis Tool Estée Lauder Claim: "Finds best product choice" ## Overview Aveda needed a tool that could diagnose the oil levels in approximately five seconds, serving as both a conversation starter and an engagement driver. The tool had to function seamlessly in one-on-one interactions as well as self-service activations, ensuring versatility across multiple consumer touchpoints. To meet Aveda’s needs, USP Demo Solutions developed an innovative Scalp Sebum Test card that offered: This diagnostic tool not only educated consumers but also reinforced brand awareness and trust by offering tangible value during consultations. Initially launched in Italy, the tool’s success led to its adoption in other markets, including Belgium, Greece, India, Luxembourg, the Netherlands, and Spain. ## The Challenge For the Scalp Sebum Analysis Tool, Aveda needed to make the "Finds best product choice" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Scalp Sebum Analysis Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Aveda. ## The Approach USP Demo Solutions built the Scalp Sebum Analysis Tool for Aveda around the Scalp Sebum Test method, reducing the Finds best product choice story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Sebum Analysis Tool, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Aveda range. ## The Result The result for Aveda is a understand individual scalp, delivered through the Scalp Sebum Analysis Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Aveda's "Finds best product choice" message into a hands-on Scalp Sebum Test moment, the Scalp Sebum Analysis Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Aveda runs the Scalp Sebum Analysis Tool primarily for retail activation, internal training, digital campaign, consultation tool, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Sebum Analysis Tool is run by the consumer rather than presented to them, Aveda earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Aveda, part of Estée Lauder, commissioned the Scalp Sebum Analysis Tool as a hair care demonstration tool built by USP Demo Solutions around the "Finds best product choice" claim. Technically, the Aveda demo relies on Scalp Sebum Test and supports claim areas including oil control. For Aveda, the tool is available as diagnostic tool and typically deployed for retail activation, internal training, digital campaign, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Scalp Sebum Analysis Tool prove? It makes the "Finds best product choice" claim visible on the spot, giving shoppers understand individual scalp instead of a promise they have to take on trust. What is the mechanism behind Aveda – Scalp Sebum Analysis Tool? It is built on Scalp Sebum Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Aveda use it? The Scalp Sebum Analysis Tool is designed for retail activation, internal training, digital campaign, consultation tool and ships as diagnostic tool, so one asset supports the whole hair care conversation. TechnologyScalp Sebum Test BenefitUnderstand individual scalp CategoryHair Care BrandAveda --- ## Page: /demo-library/aveeno-adult-baby-skin-nourishment-test **Title:** Aveeno Adult + Baby – Skin… by USP Demo Solutions **Description:** Aveeno Adult + Baby Hydration Test - Body case study proving the "Body Hydration for self and baby" claim so shoppers see educational. A repeatable… ← Back to Demo Library ![Aveeno Adult + Baby – Skin Nourishment Test] Aveeno Adult + Baby # Aveeno Adult + Baby – Skin Nourishment Test Johnson & Johnson Claim: "Body Hydration for self and baby" ## Overview Challenge: Simplifying Product Selection Through Consumer Engagement Aveeno faced the challenge of creating a tool that could accurately diagnose skin hydration levels while guiding consumers to the most suitable products within their portfolio. The tool needed to function independently, supporting healthcare professionals (HCPs) at POS and empowering consumers to make informed decisions with ease. Moreover, it had to drive consumer satisfaction and brand loyalty by offering a personalized experience. USP Demo Solutions partnered with Aveeno to design an analogue hydration tester tailored for body care diagnostics. This innovative tool addressed Aveeno’s needs by: ## The Challenge For the Skin Nourishment Test, Aveeno Adult + Baby needed to make the "Body Hydration for self and baby" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Skin Nourishment Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Aveeno Adult + Baby. ## The Approach USP Demo Solutions built the Skin Nourishment Test for Aveeno Adult + Baby around the Hydration Test - Body method, reducing the Body Hydration for self and baby story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Skin Nourishment Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Aveeno Adult + Baby range. ## The Result The result for Aveeno Adult + Baby is a educational, delivered through the Skin Nourishment Test as something the consumer experiences first-hand rather than has to take on trust. By turning Aveeno Adult + Baby's "Body Hydration for self and baby" message into a hands-on Hydration Test - Body moment, the Skin Nourishment Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Aveeno Adult + Baby runs the Skin Nourishment Test primarily for retail activation, pharmacy, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Skin Nourishment Test was created for Aveeno Adult + Baby, part of Johnson & Johnson, by USP Demo Solutions as a dedicated body care demonstration substantiating the "Body Hydration for self and baby" claim. Hydration Test - Body sits at the heart of the mechanism Aveeno Adult + Baby runs here, covering hydration claim territory. In practice the Skin Nourishment Test for Aveeno Adult + Baby is available as diagnostic tool, physical demo and typically deployed for retail activation, pharmacy. ## Frequently Asked Questions What does the Skin Nourishment Test demonstrate? It turns the "Body Hydration for self and baby" message into something a shopper can watch happen, delivering educational in the moment. How does Aveeno Adult + Baby – Skin Nourishment Test work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, pharmacy without adaptation work, keeping the Aveeno Adult + Baby story consistent everywhere. TechnologyHydration Test - Body BenefitEducational CategoryBody Care BrandAveeno Adult + Baby --- ## Page: /demo-library/avene-know-your-skin **Title:** Avène – Know Your Skin by USP Demo Solutions **Description:** Avène Skin Type Test case study proving the "clear skin" claim so shoppers see haptic tool experience. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Avène – Know Your Skin] Avène # Avène – Know Your Skin Pierre Fabre Claim: "clear skin" ## Overview Challenge: Delivering Quick and Effective Skincare Diagnosis In a competitive retail environment, Avène required a solution that was both informative and interactive, enabling consumers to gain valuable insights about their skin quickly and effectively. The tool needed to be user-friendly, captivating, and capable of delivering precise results within seconds, seamlessly guiding consumers to product recommendations. USP Demo Solutions collaborated with Avène to design an innovative, tactile demo tool–the Skin Type Tester. This cutting-edge solution provided consumers with a hands-on, sensory experience, educating them about their skin’s unique characteristics while enriching their shopping journey. ## The Challenge For the Know Your Skin, Avène needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims. The brief for the Know Your Skin was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Avène. ## The Approach USP Demo Solutions built the Know Your Skin for Avène around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Know Your Skin, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the Avène range. ## The Result The result for Avène is a haptic tool experience, delivered through the Know Your Skin as something the consumer experiences first-hand rather than has to take on trust. By turning Avène's "clear skin" message into a hands-on Skin Type Test moment, the Know Your Skin becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Avène runs the Know Your Skin primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Know Your Skin is run by the consumer rather than presented to them, Avène earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Avène, part of Pierre Fabre,, the Know Your Skin serves the skin care category and puts the "clear skin" claim on display. The core method behind the Avène demo is Skin Type Test, applied here to substantiate sensitivity & soothing, hydration claims. Avène most often runs this demo typically deployed for retail activation, digital campaign, available as diagnostic tool, phygital, physical demo. ## Frequently Asked Questions What does the Know Your Skin prove? It makes the "clear skin" claim visible on the spot, giving shoppers haptic tool experience instead of a promise they have to take on trust. What is the mechanism behind Avène – Know Your Skin? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Avène use it? The Know Your Skin is designed for retail activation, digital campaign and ships as diagnostic tool, phygital, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitHaptic tool experience CategorySkin Care BrandAvène --- ## Page: /demo-library/avon-skin-type-test **Title:** Avon – Skin Type Test by USP Demo Solutions **Description:** Avon Skin Type Test case study proving the "Shows skin type" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Avon – Skin Type Test] Avon # Avon – Skin Type Test Natura Claim: "Shows skin type" ## Overview Challenge: Fostering Emotional Connections with Swift Engagement Avon required a tool that not only evaluated consumers’ skin effectively and reliably but also elevated the perceived expertise of its representatives. The tool needed to offer consumers a moment of discovery about their skin traits, enhancing their connection with the brand. For representatives, it was crucial to have a device that delivered instant, accurate results and instilled confidence in their role. USP Demo Solutions collaborated with Avon to design a cutting-edge skin type tester card. This innovative tool delivered an engaging, tactile experience, enabling representatives to provide a professional and seamless consultation. ## The Challenge For the Skin Type Test, Avon needed to make the "Shows skin type" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Avon. ## The Approach USP Demo Solutions built the Skin Type Test for Avon around the Skin Type Test method, reducing the Shows skin type story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Avon range. ## The Result The result for Avon is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Avon's "Shows skin type" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Avon runs the Skin Type Test primarily for internal training, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Avon earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Avon, part of Natura, commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Shows skin type" claim. Technically, the Avon demo relies on Skin Type Test and supports claim areas including hydration, sensitivity & soothing. For Avon, the tool is available as diagnostic tool and typically deployed for internal training, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Test demonstrate? It turns the "Shows skin type" message into something a shopper can watch happen, delivering clear skin in the moment. How does Avon – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into internal training without adaptation work, keeping the Avon story consistent everywhere. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandAvon --- ## Page: /demo-library/awesome-woman-hydration-test **Title:** Awesome Woman – Hydration Test by USP Demo Solutions **Description:** Awesome Woman Face Hydration Test case study proving the "Hydrates sensitive and dry skin" claim so shoppers see hydrated skin. A repeatable skin… ← Back to Demo Library ![Awesome Woman – Hydration Test] Awesome Woman # Awesome Woman – Hydration Test Claim: "Hydrates sensitive and dry skin" ## Overview A Step Towards Holistic Wellness Thanks to our partnership, FemTec Health achieved a robust, consumer-focused launch for Awesome Woman. Their audience now gains access to a holistic skincare solution –one that evolves with each individual’s skin profile, ensuring hydration, sensitivity care, and ongoing progress tracking. This successful collaboration proves that technology-driven demos can empower brands to foster deeper connections with consumers while championing personal well-being. ## The Challenge For the Hydration Test, Awesome Woman needed to make the "Hydrates sensitive and dry skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair, sensitivity & soothing claims. The brief for the Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Awesome Woman. ## The Approach USP Demo Solutions built the Hydration Test for Awesome Woman around the Face Hydration Test method, reducing the Hydrates sensitive and dry skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Hydration Test, the demo substantiates claim areas such as hydration, repair, sensitivity & soothing, so a single asset can carry several conversations across the Awesome Woman range. ## The Result The result for Awesome Woman is a hydrated skin, delivered through the Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Awesome Woman's "Hydrates sensitive and dry skin" message into a hands-on Face Hydration Test moment, the Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Awesome Woman runs the Hydration Test primarily for consultation tool, delivered in diagnostic tool so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Hydration Test is run by the consumer rather than presented to them, Awesome Woman earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Hydration Test was created for Awesome Woman by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Hydrates sensitive and dry skin" claim. Face Hydration Test sits at the heart of the mechanism Awesome Woman runs here, covering hydration, repair, sensitivity & soothing claim territory. In practice the Hydration Test for Awesome Woman is available as diagnostic tool and typically deployed for consultation tool. ## Frequently Asked Questions What does the Hydration Test prove? It makes the "Hydrates sensitive and dry skin" claim visible on the spot, giving shoppers hydrated skin instead of a promise they have to take on trust. What is the mechanism behind Awesome Woman – Hydration Test? It is built on Face Hydration Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Awesome Woman use it? The Hydration Test is designed for consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyFace Hydration Test BenefitHydrated Skin CategorySkin Care BrandAwesome Woman --- ## Page: /demo-library/axe-proving-the-products-claim **Title:** Axe – Proving the products claim by USP Demo Solutions **Description:** Axe Zinc Detector case study proving the "A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria." claim… ← Back to Demo Library ![Axe – Proving the products claim] Axe # Axe – Proving the products claim Unilever Claim: "A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria." ## The Challenge For the Proving the products claim, Axe needed to make the "A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria." promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise freshness claims. The brief for the Proving the products claim was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Axe. ## The Approach USP Demo Solutions built the Proving the products claim for Axe around the Zinc Detector method, reducing the A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria. story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch. From the same physical interaction with the Proving the products claim, the demo substantiates claim areas such as freshness, so a single asset can carry several conversations across the Axe range. ## The Result The result for Axe is a educate, prove the product claim and convert, delivered through the Proving the products claim as something the consumer experiences first-hand rather than has to take on trust. By turning Axe's "A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria." message into a hands-on Zinc Detector moment, the Proving the products claim becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Axe runs the Proving the products claim primarily for retail activation, delivered in diagnostic tool so the same Zinc Detector proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Axe, part of Unilever,, the Proving the products claim serves the personal care category and puts the "A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria." claim on display. The core method behind the Axe demo is Zinc Detector, applied here to substantiate freshness claims. Axe most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Proving the products claim demonstrate? It turns the "A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria." message into something a shopper can watch happen, delivering educate, prove the product claim and convert in the moment. How does Axe – Proving the products claim work? It uses Zinc Detector to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Axe story consistent everywhere. TechnologyZinc Detector Benefiteducate, prove the product claim and convert CategoryPersonal Care BrandAxe What the client reported > “The results from India testing looked very good! Around 80% of respondents were convinced that Axe is better and would buy!” Divash, Global Strategy Brand ManagerUnilever --- ## Page: /demo-library/barnangen-dryness-detector **Title:** Barnängen Dryness Detector by USP Demo Solutions **Description:** Barnängen Dryness Detector Hydration Test - Body case study proving the "healed and soothed thirsty and sensitive skin." claim so shoppers see hydration… ← Back to Demo Library ![Barnängen Dryness Detector] Barnängen Dryness Detector # Barnängen Dryness Detector Henkel Claim: "healed and soothed thirsty and sensitive skin." ## Overview Our Challenge Henkel approached USP Demo Solutions to devise an interactive demo tool that would bring Barnängen’s unique selling proposition (healed and soothed thirsty and sensitive skin) to the forefront. By capturing the brand’s essence, our solution needed to empower beauty advisors at POS to engage consumers, diagnose their specific needs, and recommend the perfect Barnängen product variant. By partnering with Henkel, USP Demo Solutions successfully translated Barnängen’s healing-centric skincare message into a powerful, in-store demonstration. From dryness detection to immediate product recommendation, our collaborative approach not only addressed the brand’s key challenge but also empowered consumers with knowledge–turning a routine skincare purchase into an immersive, results-driven experience . ## The Challenge For the Barnängen Dryness Detector, Barnängen Dryness Detector needed to make the "healed and soothed thirsty and sensitive skin." promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair, sensitivity & soothing claims. The brief for the Barnängen Dryness Detector was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Barnängen Dryness Detector. ## The Approach USP Demo Solutions built the Barnängen Dryness Detector for Barnängen Dryness Detector around the Hydration Test - Body method, reducing the healed and soothed thirsty and sensitive skin. story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Barnängen Dryness Detector, the demo substantiates claim areas such as hydration, repair, sensitivity & soothing, so a single asset can carry several conversations across the Barnängen Dryness Detector range. ## The Result The result for Barnängen Dryness Detector is a hydration vs. moisture, delivered through the Barnängen Dryness Detector as something the consumer experiences first-hand rather than has to take on trust. By turning Barnängen Dryness Detector's "healed and soothed thirsty and sensitive skin." message into a hands-on Hydration Test - Body moment, the Barnängen Dryness Detector becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Barnängen Dryness Detector runs the Barnängen Dryness Detector primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Barnängen Dryness Detector, part of Henkel, commissioned the Barnängen Dryness Detector as a body care demonstration tool built by USP Demo Solutions around the "healed and soothed thirsty and sensitive skin." claim. Technically, the Barnängen Dryness Detector demo relies on Hydration Test - Body and supports claim areas including hydration, repair, sensitivity & soothing. For Barnängen Dryness Detector, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Barnängen Dryness Detector prove? It makes the "healed and soothed thirsty and sensitive skin." claim visible on the spot, giving shoppers hydration vs. moisture instead of a promise they have to take on trust. What is the mechanism behind Barnängen Dryness Detector? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Barnängen Dryness Detector use it? The Barnängen Dryness Detector is designed for retail activation and ships as diagnostic tool, so one asset supports the whole body care conversation. TechnologyHydration Test - Body BenefitHydration vs. Moisture CategoryBody Care BrandBarnängen Dryness Detector --- ## Page: /demo-library/belcorp-l-bel-quieres-saber-como **Title:** Belcorp – L’Bel – Quieres Saber… by USP Demo Solutions **Description:** Belcorp Skin Type Test case study proving the "Clear skin" claim so shoppers see educate on skin health. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Belcorp – L’Bel – Quieres Saber Cómo?] Belcorp # Belcorp – L’Bel – Quieres Saber Cómo? Claim: "Clear skin" ## Overview One of the major requirements they had for a sales support tool was that it would be able to allow consultants to easily evaluate their clients’ skin within seconds. Furthermore, the tool had to be reliable, establishing their consultants as skin experts. The challenge for USP Demo Solutions was to translate Belcorp’s needs to a sales support tool that enabled consultants to easily perform a reliable skin analysis. Based on this evaluation, the consultant would then be able to recommend the best matching cosmetic product(s). The experts at USP Demo Solutions also worked intensely on ensuring the right size and shape of the sales support tool. This way Belcorp consultants could perform several analyses per card. ## The Challenge For the L’Bel – Quieres Saber Cómo?, Belcorp needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims. The brief for the L’Bel – Quieres Saber Cómo? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Belcorp. ## The Approach Belcorp was looking for a sales support tool that would enable and support their salesforce to consult and educate their consumers, thus guiding clients to the best product match for their skin. USP Demo Solutions built the L’Bel – Quieres Saber Cómo? for Belcorp around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the L’Bel – Quieres Saber Cómo?, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the Belcorp range. ## The Result The result for Belcorp is a educate on skin health, delivered through the L’Bel – Quieres Saber Cómo? as something the consumer experiences first-hand rather than has to take on trust. By turning Belcorp's "Clear skin" message into a hands-on Skin Type Test moment, the L’Bel – Quieres Saber Cómo? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Belcorp runs the L’Bel – Quieres Saber Cómo? primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The L’Bel – Quieres Saber Cómo? was created for Belcorp by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Clear skin" claim. Skin Type Test sits at the heart of the mechanism Belcorp runs here, covering repair claim territory. In practice the L’Bel – Quieres Saber Cómo? for Belcorp is available as diagnostic tool and typically deployed for internal training, consultation tool. ## Frequently Asked Questions What does the L’Bel – Quieres Saber Cómo? demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering educate on skin health in the moment. How does Belcorp – L’Bel – Quieres Saber Cómo? work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into internal training, consultation tool without adaptation work, keeping the Belcorp story consistent everywhere. TechnologySkin Type Test BenefitEducate on skin health CategorySkin Care BrandBelcorp --- ## Page: /demo-library/benefit-matte-rescue **Title:** BeneFit – Matte Rescue by USP Demo Solutions **Description:** BeneFit Shine Level Test case study proving the "Pores lessened and matte skin" claim so shoppers see visual of pores. A repeatable skin care demo by… ← Back to Demo Library ![BeneFit – Matte Rescue] BeneFit # BeneFit – Matte Rescue LVMH Claim: "Pores lessened and matte skin" ## Overview The benefits team was looking for a DEMO tool that could determine a consumer’s skin structure within seconds – once before applying the product, and once having applied Matte Rescue; the results to prove the product’s efficacy. The USP Demo Solutions’ challenge was to translate Benefit’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their super mattifying gel “the POREfessional – MATTE RESCUE”. The experts at USP Demo Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses. USP Demo Solutions developed concepts, which were sent to the Benefit marketing team for review. The experts at USP Demo Solutions proposed that the Shine Level Test was the best technological match for this campaign. ## The Challenge For the Matte Rescue, BeneFit needed to make the "Pores lessened and matte skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Matte Rescue was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for BeneFit. ## The Approach First, Benefit Cosmetics was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove the mattifying efficacy of “the POREfessional MATTE RESCUE”. USP Demo Solutions built the Matte Rescue for BeneFit around the Shine Level Test method, reducing the Pores lessened and matte skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Matte Rescue, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the BeneFit range. ## The Result The result for BeneFit is a visual of pores, delivered through the Matte Rescue as something the consumer experiences first-hand rather than has to take on trust. By turning BeneFit's "Pores lessened and matte skin" message into a hands-on Shine Level Test moment, the Matte Rescue becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, BeneFit runs the Matte Rescue primarily for retail activation, delivered in diagnostic tool, physical demo so the same Shine Level Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance BeneFit, part of LVMH, commissioned the Matte Rescue as a skin care demonstration tool built by USP Demo Solutions around the "Pores lessened and matte skin" claim. Technically, the BeneFit demo relies on Shine Level Test and supports claim areas including oil control. For BeneFit, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Matte Rescue demonstrate? It turns the "Pores lessened and matte skin" message into something a shopper can watch happen, delivering visual of pores in the moment. How does BeneFit – Matte Rescue work? It uses Shine Level Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the BeneFit story consistent everywhere. TechnologyShine Level Test BenefitVisual of pores CategorySkin Care BrandBeneFit What the client reported > “USP is great to work with - punctual, flexible, and unique. The Shine Level Test launched successfully and was loved in the field for showing instant results.” Monica, Director Collateral PurchasingBenefit Cosmetics --- ## Page: /demo-library/benefit-skin-type-test **Title:** Benefit – Skin Type Test by USP Demo Solutions **Description:** Benefit Skin Type Test case study proving the "Pore-less looking skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Benefit – Skin Type Test] Benefit # Benefit – Skin Type Test LVMH Claim: "Pore-less looking skin" ## Overview By customizing an interactive skin type test, USP Demo Solutions helped Benefit successfully spotlight their POREfessional franchise in the UK market. This targeted, two-step approach translated consumer insights into actionable product recommendations–redefining the shopping experience while reinforcing Benefit’s skincare expertise and dedication to achieving visible, pore-less results. ## The Challenge For the Skin Type Test, Benefit needed to make the "Pore-less looking skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, oil control claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Benefit. ## The Approach USP Demo Solutions built the Skin Type Test for Benefit around the Skin Type Test method, reducing the Pore-less looking skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, oil control, so a single asset can carry several conversations across the Benefit range. ## The Result The result for Benefit is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Benefit's "Pore-less looking skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Benefit runs the Skin Type Test primarily for digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Benefit earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Benefit, part of LVMH,, the Skin Type Test serves the skin care category and puts the "Pore-less looking skin" claim on display. The core method behind the Benefit demo is Skin Type Test, applied here to substantiate cleansing & purity, oil control claims. Benefit most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Pore-less looking skin" claim visible on the spot, giving shoppers clear skin instead of a promise they have to take on trust. What is the mechanism behind Benefit – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Benefit use it? The Skin Type Test is designed for digital campaign and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandBenefit --- ## Page: /demo-library/bepanthen-phygital-skin-analysis **Title:** Bepanthen Phygital Skin Analysis by USP Demo Solutions **Description:** Bepanthen Phygital Skin Analysis Hydration Test - Body case study proving the "Hydration" claim so shoppers see educational. A repeatable skin care… ← Back to Demo Library ![Bepanthen Phygital Skin Analysis] Bepanthen Phygital Skin Analysis # Bepanthen Phygital Skin Analysis Bayer Claim: "Hydration" ## Overview A Tailored Demo for Personalized Insights USP Demo Solutions collaborated closely with BepanthenDerma to create a Hydration Test – Body demo. This simple yet powerful technology allows consumers to quickly assess their skin’s hydration levels. By visually demonstrating each person’s unique skin condition, the tool made a once-intangible concept–true skin health–instantly understandable. Enhancing the Phygital Experience In order to deliver a more holistic experience, BepanthenDerma integrated a QR code into the demo. Upon scanning, consumers are directed to online offerings where they can receive: This phygital strategy seamlessly connects offline engagement with digital insights, keeping consumers informed and empowered throughout their skincare journey. ## The Challenge For the Bepanthen Phygital Skin Analysis, Bepanthen Phygital Skin Analysis needed to make the "Hydration" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Bepanthen Phygital Skin Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Bepanthen Phygital Skin Analysis. ## The Approach USP Demo Solutions built the Bepanthen Phygital Skin Analysis for Bepanthen Phygital Skin Analysis around the Hydration Test - Body method, reducing the Hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Bepanthen Phygital Skin Analysis, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Bepanthen Phygital Skin Analysis range. ## The Result The result for Bepanthen Phygital Skin Analysis is a educational, delivered through the Bepanthen Phygital Skin Analysis as something the consumer experiences first-hand rather than has to take on trust. By turning Bepanthen Phygital Skin Analysis's "Hydration" message into a hands-on Hydration Test - Body moment, the Bepanthen Phygital Skin Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Bepanthen Phygital Skin Analysis runs the Bepanthen Phygital Skin Analysis primarily for pharmacy, digital campaign, delivered in diagnostic tool, phygital so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Bepanthen Phygital Skin Analysis is run by the consumer rather than presented to them, Bepanthen Phygital Skin Analysis earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Bepanthen Phygital Skin Analysis was created for Bepanthen Phygital Skin Analysis, part of Bayer, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Hydration" claim. Hydration Test - Body sits at the heart of the mechanism Bepanthen Phygital Skin Analysis runs here, covering hydration claim territory. In practice the Bepanthen Phygital Skin Analysis for Bepanthen Phygital Skin Analysis is available as diagnostic tool, phygital and typically deployed for pharmacy, digital campaign. ## Frequently Asked Questions What does the Bepanthen Phygital Skin Analysis prove? It makes the "Hydration" claim visible on the spot, giving shoppers educational instead of a promise they have to take on trust. What is the mechanism behind Bepanthen Phygital Skin Analysis? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Bepanthen Phygital Skin Analysis use it? The Bepanthen Phygital Skin Analysis is designed for pharmacy, digital campaign and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologyHydration Test - Body BenefitEducational CategorySkin Care BrandBepanthen Phygital Skin Analysis --- ## Page: /demo-library/bepanthenderma-phygital-skin-test **Title:** BepanthenDerma – Phygital Skin Test by USP Demo Solutions **Description:** BepanthenDerma Hydration Test - Body case study proving the "Clear up skin conditions" claim so shoppers see guide the consumer to the correct product… ← Back to Demo Library ![BepanthenDerma – Phygital Skin Test] BepanthenDerma # BepanthenDerma – Phygital Skin Test Bayer Claim: "Clear up skin conditions" ## Overview Challenge To achieve these objectives, Bayer envisioned a tool that could measure each consumer’s skin hydration accurately while remaining easy to use. In addition, they needed a way to offer tailored product guidance and track results over time, ensuring consumers could see real progress and feel empowered to make informed decisions. USP Demo Solutions’ Approach USP Demo Solutions collaborated with BepanthenDerma® to develop a Hydration Test – Body demo, presented as a branded analogue skin tester . This tool enables: Outcome BepanthenDerma® successfully equipped beauty consultants and direct selling channels, as well as POS , with a straightforward method to clear up skin conditions by guiding consumers to the correct product choice online . This phygital approach not only enhanced user engagement but also cemented BepanthenDerma®’s position as a forward-thinking, consumer-focused skincare brand, delivering tangible results and a memorable brand experience. ## The Challenge For the Phygital Skin Test, BepanthenDerma needed to make the "Clear up skin conditions" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Phygital Skin Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for BepanthenDerma. ## The Approach USP Demo Solutions built the Phygital Skin Test for BepanthenDerma around the Hydration Test - Body method, reducing the Clear up skin conditions story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Phygital Skin Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the BepanthenDerma range. ## The Result The result for BepanthenDerma is a guide the consumer to the correct product choice online, delivered through the Phygital Skin Test as something the consumer experiences first-hand rather than has to take on trust. By turning BepanthenDerma's "Clear up skin conditions" message into a hands-on Hydration Test - Body moment, the Phygital Skin Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, BepanthenDerma runs the Phygital Skin Test primarily for retail activation, pharmacy, digital campaign, delivered in diagnostic tool, phygital so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Phygital Skin Test is run by the consumer rather than presented to them, BepanthenDerma earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance Built by USP Demo Solutions for BepanthenDerma, part of Bayer,, the Phygital Skin Test serves the body care category and puts the "Clear up skin conditions" claim on display. The core method behind the BepanthenDerma demo is Hydration Test - Body, applied here to substantiate hydration claims. BepanthenDerma most often runs this demo typically deployed for retail activation, pharmacy, digital campaign, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Phygital Skin Test demonstrate? It turns the "Clear up skin conditions" message into something a shopper can watch happen, delivering guide the consumer to the correct product choice online in the moment. How does BepanthenDerma – Phygital Skin Test work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, it slots into retail activation, pharmacy, digital campaign without adaptation work, keeping the BepanthenDerma story consistent everywhere. TechnologyHydration Test - Body Benefitguide the consumer to the correct product choice online CategoryBody Care BrandBepanthenDerma --- ## Page: /demo-library/biluma-sun-protection-demo **Title:** Biluma – Sun Protection Demo by USP Demo Solutions **Description:** Biluma UV Intensity Sticker case study proving the "Sun Protection" claim so shoppers see uv protection awareness. A repeatable sun care demo by USP… ← Back to Demo Library ![Biluma – Sun Protection Demo] Biluma # Biluma – Sun Protection Demo Galderma Claim: "Sun Protection" ## Overview Shoppers place the UV indicator sticker on their hand, phone or handbag. When exposed to light, the sticker shifted color to show how strong the UV levels were in that moment. People could try it themselves or watch others, affix the sticker to their phone for constant reminders, etc. The Impact This demo didn’t just tell shoppers about UV danger, it showed it. They saw UV levels change right in front of them, learning when and where UV is strongest and how to stay safe. Engagement jumped, conversations got easier, and the brand’s advantage became obvious within seconds. ## The Challenge For the Sun Protection Demo, Biluma needed to make the "Sun Protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the Sun Protection Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Biluma. ## The Approach Galderma India wanted a fresh way to talk about sun protection at the shelf. USP Demo Solutions built a UV indicator sticker shoppers can place on their hand, phone or handbag when exposed to light it changes colour to reveal real-time UV intensity, turning an abstract claim into an instant, visible proof point. USP Demo Solutions built the Sun Protection Demo for Biluma around the UV Intensity Sticker method, reducing the Sun Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Sun Protection Demo, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the Biluma range. ## The Result The result for Biluma is a uv protection awareness, delivered through the Sun Protection Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Biluma's "Sun Protection" message into a hands-on UV Intensity Sticker moment, the Sun Protection Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Biluma runs the Sun Protection Demo primarily for pharmacy, delivered in physical demo so the same UV Intensity Sticker proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Biluma, part of Galderma, commissioned the Sun Protection Demo as a sun care demonstration tool built by USP Demo Solutions around the "Sun Protection" claim. Technically, the Biluma demo relies on UV Intensity Sticker and supports claim areas including uv protection. For Biluma, the tool is available as physical demo and typically deployed for pharmacy, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Sun Protection Demo prove? It makes the "Sun Protection" claim visible on the spot, giving shoppers uv protection awareness instead of a promise they have to take on trust. What is the mechanism behind Biluma – Sun Protection Demo? It is built on UV Intensity Sticker, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Biluma use it? The Sun Protection Demo is designed for pharmacy and ships as physical demo, so one asset supports the whole sun care conversation. TechnologyUV Intensity Sticker BenefitUV Protection Awareness CategorySun Care BrandBiluma --- ## Page: /demo-library/biluma-sunscreen-making-fast-absorption-visible **Title:** Biluma Sunscreen – Making Fast… by USP Demo Solutions **Description:** Biluma Sunscreen Fast Absorption Test - Body case study proving the "Fast Absorption" claim so shoppers see absorption. A repeatable body care demo… ← Back to Demo Library ![Biluma Sunscreen – Making Fast Absorption Visible] Biluma Sunscreen # Biluma Sunscreen – Making Fast Absorption Visible Galderma Claim: "Fast Absorption" ## Overview Our Approach: We developed a focused POS demo that transformed the “fast absorption” benefit into a quick, visual, and hands-on experience. Within seconds, shoppers could see and feel how the product behaves on skin, without any long explanations. The demo was designed to be intuitive, fast, and easy for in-store teams to use, making it perfect for high-traffic retail environments. Why It Worked: We took a single claim and made it undeniable. By turning “fast absorption” into a visible proof point, shoppers didn’t have to guess, they experienced it. ## The Challenge For the Making Fast Absorption Visible, Biluma Sunscreen needed to make the "Fast Absorption" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, fast absorption claims. The brief for the Making Fast Absorption Visible was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Biluma Sunscreen. ## The Approach Biluma set out to win at the shelf by turning its fast-absorption claim into something shoppers could instantly see and trust. USP Demo Solutions developed a focused POS demo that lets shoppers feel and see how the sunscreen behaves on skin within seconds, making the key benefit undeniable in high-traffic retail environments. USP Demo Solutions built the Making Fast Absorption Visible for Biluma Sunscreen around the Fast Absorption Test - Body method, reducing the Fast Absorption story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Making Fast Absorption Visible, the demo substantiates claim areas such as uv protection, fast absorption, so a single asset can carry several conversations across the Biluma Sunscreen range. ## The Result The result for Biluma Sunscreen is a absorption, delivered through the Making Fast Absorption Visible as something the consumer experiences first-hand rather than has to take on trust. By turning Biluma Sunscreen's "Fast Absorption" message into a hands-on Fast Absorption Test - Body moment, the Making Fast Absorption Visible becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Biluma Sunscreen runs the Making Fast Absorption Visible primarily for pharmacy, delivered in diagnostic tool so the same Fast Absorption Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Making Fast Absorption Visible was created for Biluma Sunscreen, part of Galderma, by USP Demo Solutions as a dedicated body care demonstration substantiating the "Fast Absorption" claim. Fast Absorption Test - Body sits at the heart of the mechanism Biluma Sunscreen runs here, covering uv protection, fast absorption claim territory. In practice the Making Fast Absorption Visible for Biluma Sunscreen is available as diagnostic tool and typically deployed for pharmacy. ## Frequently Asked Questions What does the Making Fast Absorption Visible demonstrate? It turns the "Fast Absorption" message into something a shopper can watch happen, delivering absorption in the moment. How does Biluma Sunscreen – Making Fast Absorption Visible work? It uses Fast Absorption Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into pharmacy without adaptation work, keeping the Biluma Sunscreen story consistent everywhere. TechnologyFast Absorption Test - Body Benefitabsorption CategoryBody Care BrandBiluma Sunscreen --- ## Page: /demo-library/bioderma-skin-type-test **Title:** Bioderma – Skin Type Test by USP Demo Solutions **Description:** Bioderma Skin Type Test case study proving the "Clear skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Bioderma – Skin Type Test] Bioderma # Bioderma – Skin Type Test NAOS Claim: "Clear skin" ## Overview To bring this vision to life, Bioderma collaborated with USP Demo Solutions to develop a two-step Skin Type Tester . This demo-focused tool works by detecting and visualizing sebum on the skin’s surface, helping consumers understand whether their skin is dry, normal, combination, or oily. Through an easy, hands-on process, the tool provides immediate, reliable insights into each person’s unique complexion. Once the Skin Type Tester identifies a consumer’s profile, pharmacy staff can confidently recommend Bioderma products that align with that individual’s needs. Whether the user struggles with dryness, oiliness, or sensitivity , the demo creates a more personalized, interactive experience. This not only fosters trust in the recommended skincare solutions but also empowers consumers to make informed decisions. The activation was implemented seamlessly across multiple pharmacy outlets, offering consistent guidance and engaging interactions. By combining straightforward skincare education with an intuitive demonstration, Bioderma effectively positioned itself as a knowledgeable, consumer-centric brand . Customers gained clarity about their skin type in a matter of minutes, often sparking deeper conversations about daily skincare routines and long-term goals. ## The Challenge For the Skin Type Test, Bioderma needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, cleansing & purity claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Bioderma. ## The Approach Bioderma, a NAOS skincare brand devoted to achieving clear, balanced skin, conducted a large-scale campaign in 3,200 French pharmacies. Their goal was to offer consumers an in-store solution that would pinpoint individual skin needs and guide them toward tailored product recommendations. USP Demo Solutions built the Skin Type Test for Bioderma around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as sensitivity & soothing, cleansing & purity, so a single asset can carry several conversations across the Bioderma range. ## The Result The result for Bioderma is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Bioderma's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Bioderma runs the Skin Type Test primarily for retail activation, pharmacy, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Bioderma, part of NAOS,, the Skin Type Test serves the skin care category and puts the "Clear skin" claim on display. The core method behind the Bioderma demo is Skin Type Test, applied here to substantiate sensitivity & soothing, cleansing & purity claims. Bioderma most often runs this demo typically deployed for retail activation, pharmacy, consultation tool, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Clear skin" claim visible on the spot, giving shoppers clear skin instead of a promise they have to take on trust. What is the mechanism behind Bioderma – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Bioderma use it? The Skin Type Test is designed for retail activation, pharmacy, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandBioderma --- ## Page: /demo-library/biore-skin-assessment-tool **Title:** Bioré – Skin Assessment Tool by USP Demo Solutions **Description:** Bioré Acne Risk Test case study proving the "Less acne" claim so shoppers see acne risk diagnostic tool. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Bioré – Skin Assessment Tool] Bioré # Bioré – Skin Assessment Tool KAO Claim: "Less acne" ## Overview Enter USP Demo Solutions’ Acne Risk Tester –an easy-to-use, in-store diagnostic tool that visually measures and interprets the sebum levels on an individual’s skin surface. By instantly revealing whether a person’s skin type is dry, normal, combination, or oily , the tester allows consumers to find the Bioré product best suited to keep acne at bay. This direct, interactive approach demystifies skin care, guiding each shopper toward the exact product that promises less acne and a clearer complexion. Designed specifically for Bioré’s POS activations , this solution seamlessly integrates into retail environments across Austria, Germany, Saudi Arabia, and Switzerland. Once consumers place the tester on their skin, it quickly provides insight into their “acne risk” and points them to the most effective product recommendations. Bioré’s marketing team aimed to use this powerful, data-driven tool to foster trust, educate users on proper skin care choices, and encourage ongoing brand loyalty–objectives now within reach thanks to the simple yet compelling nature of the Acne Risk Tester. ## The Challenge For the Skin Assessment Tool, Bioré needed to make the "Less acne" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise freshness, anti-acne claims. The brief for the Skin Assessment Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Bioré. ## The Approach USP Demo Solutions built the Skin Assessment Tool for Bioré around the Acne Risk Test method, reducing the Less acne story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Assessment Tool, the demo substantiates claim areas such as freshness, anti-acne, so a single asset can carry several conversations across the Bioré range. ## The Result The result for Bioré is a acne risk diagnostic tool, delivered through the Skin Assessment Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Bioré's "Less acne" message into a hands-on Acne Risk Test moment, the Skin Assessment Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Bioré runs the Skin Assessment Tool primarily for pharmacy, digital campaign, consultation tool, delivered in diagnostic tool, phygital so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Assessment Tool is run by the consumer rather than presented to them, Bioré earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Skin Assessment Tool was created for Bioré, part of KAO, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Less acne" claim. Acne Risk Test sits at the heart of the mechanism Bioré runs here, covering freshness, anti-acne claim territory. In practice the Skin Assessment Tool for Bioré is available as diagnostic tool, phygital and typically deployed for pharmacy, digital campaign, consultation tool. ## Frequently Asked Questions What does the Skin Assessment Tool prove? It makes the "Less acne" claim visible on the spot, giving shoppers acne risk diagnostic tool instead of a promise they have to take on trust. What is the mechanism behind Bioré – Skin Assessment Tool? It is built on Acne Risk Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Bioré use it? The Skin Assessment Tool is designed for pharmacy, digital campaign, consultation tool and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologyAcne Risk Test BenefitAcne risk diagnostic tool CategorySkin Care BrandBioré --- ## Page: /demo-library/biotherm-wrinkle-test **Title:** Biotherm – Wrinkle Test by USP Demo Solutions **Description:** Biotherm Wrinkle Test case study proving the "Youthful skin" claim so shoppers see smooth skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Biotherm – Wrinkle Test] Biotherm # Biotherm – Wrinkle Test L'Oréal Claim: "Youthful skin" ## Overview The USP Demo Solutions’ challenge was to translate Biotherm’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the Biotherm product line. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses. USP Demo Solutions developed concepts, which were sent to the Biotherm marketing team for review. The experts at USP Demo Solutions proposed that the Wrinkle Test was the best technological match for this campaign. After it was determined how the campaign might combine the haptic testing experience, USP took full responsibility, overseeing everything from artwork creation to printing and timely delivery. ## The Challenge For the Wrinkle Test, Biotherm needed to make the "Youthful skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Biotherm. ## The Approach USP Demo Solutions built the Wrinkle Test for Biotherm around the Wrinkle Test method, reducing the Youthful skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Biotherm range. ## The Result The result for Biotherm is a smooth skin, delivered through the Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust. By turning Biotherm's "Youthful skin" message into a hands-on Wrinkle Test moment, the Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Biotherm runs the Wrinkle Test primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Wrinkle Test is run by the consumer rather than presented to them, Biotherm earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Biotherm can roll the Wrinkle Test out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Biotherm, part of L'Oréal,, the Wrinkle Test serves the skin care category and puts the "Youthful skin" claim on display. The core method behind the Biotherm demo is Wrinkle Test, applied here to substantiate anti-aging claims. Biotherm most often runs this demo typically deployed for retail activation, consultation tool, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Wrinkle Test demonstrate? It turns the "Youthful skin" message into something a shopper can watch happen, delivering smooth skin in the moment. How does Biotherm – Wrinkle Test work? It uses Wrinkle Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, consultation tool without adaptation work, keeping the Biotherm story consistent everywhere. TechnologyWrinkle Test BenefitSmooth skin CategorySkin Care BrandBiotherm --- ## Page: /demo-library/boozt-engaging-e-commerce-tool **Title:** Boozt – Engaging e-commerce Tool by USP Demo Solutions **Description:** Boozt Skin Type Test case study proving the "personalized skincare" claim so shoppers see engaging tool. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Boozt – Engaging e-commerce Tool] Boozt # Boozt – Engaging e-commerce Tool Claim: "personalized skincare" ## Overview To meet these objectives, USP Demo Solutions developed a branded demo card anchored by its Skin Type Tester technology. This solution measures sebum levels on an individual’s skin, accurately determining whether they have dry, normal, combination, or oily skin. Armed with these insights, Boozt customers can seamlessly explore the online store’s extensive product range, zeroing in on items best suited to their specific needs. By delivering on Boozt’s personalized skincare promise, the Skin Type Tester significantly elevates the shopping experience and builds consumer confidence in product choices. Designed specifically for online activation , this innovative demo enhances user engagement by offering tangible results in a virtual setting. The synergy between USP Demo Solutions’ intuitive technology and Boozt Fashion’s robust product lineup simplifies a historically confusing aspect of skincare–finding the perfect match. Not only does the partnership nurture informed buying decisions, but it also positions Boozt Fashion as a pioneer in delivering a customized customer journey that speaks to modern consumer expectations. ## The Challenge For the Engaging e-commerce Tool, Boozt needed to make the "personalized skincare" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims. The brief for the Engaging e-commerce Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Boozt. ## The Approach USP Demo Solutions built the Engaging e-commerce Tool for Boozt around the Skin Type Test method, reducing the personalized skincare story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Engaging e-commerce Tool, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the Boozt range. ## The Result The result for Boozt is a engaging tool, delivered through the Engaging e-commerce Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Boozt's "personalized skincare" message into a hands-on Skin Type Test moment, the Engaging e-commerce Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Boozt runs the Engaging e-commerce Tool primarily for digital campaign, consultation tool, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Engaging e-commerce Tool is run by the consumer rather than presented to them, Boozt earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Boozt commissioned the Engaging e-commerce Tool as a skin care demonstration tool built by USP Demo Solutions around the "personalized skincare" claim. Technically, the Boozt demo relies on Skin Type Test and supports claim areas including sensitivity & soothing, hydration. For Boozt, the tool is available as diagnostic tool, phygital and typically deployed for digital campaign, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Engaging e-commerce Tool prove? It makes the "personalized skincare" claim visible on the spot, giving shoppers engaging tool instead of a promise they have to take on trust. What is the mechanism behind Boozt – Engaging e-commerce Tool? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Boozt use it? The Engaging e-commerce Tool is designed for digital campaign, consultation tool and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitEngaging tool CategorySkin Care BrandBoozt --- ## Page: /demo-library/briogeo-haircare-diagnostic **Title:** Briogeo – Haircare Diagnostic by USP Demo Solutions **Description:** Briogeo Scalp Sebum Test case study proving the "Balanced hair" claim so shoppers see not only diagnoses the consumers’ scalp health but is engaging… ← Back to Demo Library ![Briogeo – Haircare Diagnostic] Briogeo # Briogeo – Haircare Diagnostic Wella Claim: "Balanced hair" ## Overview USP Demo Solutions stepped in to support this vision, leveraging its Demo Creation expertise to craft a Scalp Sebum Test tool specifically designed for beauty consultants , direct selling , and POS (point of sale) activations. By directly measuring sebum levels on a consumer’s scalp, the technology quickly pinpoints their individual scalp health status. As a result, users receive tailor-made product recommendations on the spot , empowering them to address their hair concerns immediately–without needing an in-store beauty advisor. The technology behind this scalp analyzer not only diagnoses issues (like excess oil or dryness) but also engages consumers. Its user-friendly design invites participation, sparking curiosity about scalp care while highlighting Briogeo’s emphasis on balanced hair . Each consumer gets real-time insights into their scalp condition, which translates into a more confident and personalized shopping experience. By aligning technical innovation with a fun, educational approach, Briogeo and USP Demo Solutions successfully elevated the in-store journey . The tool’s intuitive design ensures that consumers can quickly interpret results and select the right products–encouraging both brand loyalty and an increased intent to purchase. Ultimately, the Scalp Sebum Test exemplifies how a well-executed demonstration technology can transform hair care retail, deepening consumer engagement and reinforcing Briogeo’s reputation for delivering hair health solutions that truly meet individual needs. ## The Challenge For the Haircare Diagnostic, Briogeo needed to make the "Balanced hair" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair claims. The brief for the Haircare Diagnostic was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Briogeo. ## The Approach USP Demo Solutions built the Haircare Diagnostic for Briogeo around the Scalp Sebum Test method, reducing the Balanced hair story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Haircare Diagnostic, the demo substantiates claim areas such as oil control, anti-dandruff, repair, so a single asset can carry several conversations across the Briogeo range. ## The Result The result for Briogeo is a not only diagnoses the consumers’ scalp health but is engaging, easy to use, informative, and fun for the consumer, delivered through the Haircare Diagnostic as something the consumer experiences first-hand rather than has to take on trust. By turning Briogeo's "Balanced hair" message into a hands-on Scalp Sebum Test moment, the Haircare Diagnostic becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Briogeo runs the Haircare Diagnostic primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Haircare Diagnostic is run by the consumer rather than presented to them, Briogeo earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance The Haircare Diagnostic was created for Briogeo, part of Wella, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Balanced hair" claim. Scalp Sebum Test sits at the heart of the mechanism Briogeo runs here, covering oil control, anti-dandruff, repair claim territory. In practice the Haircare Diagnostic for Briogeo is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool. ## Frequently Asked Questions What does the Haircare Diagnostic demonstrate? It turns the "Balanced hair" message into something a shopper can watch happen, delivering not only diagnoses the consumers’ scalp health but is engaging, easy to use, informative, and fun for the consumer in the moment. How does Briogeo – Haircare Diagnostic work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, consultation tool without adaptation work, keeping the Briogeo story consistent everywhere. TechnologyScalp Sebum Test BenefitNot only diagnoses the consumers’ scalp health but is engaging, easy to use, informative, and fun for the consumer. CategoryHair Care BrandBriogeo --- ## Page: /demo-library/cerave-cleanse-like-derm **Title:** CeraVe Cleanse Like Derm by USP Demo Solutions **Description:** CeraVe Cleanse Like Derm Skin Type Test case study proving the "Different skin needs, require different products" claim so shoppers see product… ← Back to Demo Library ![CeraVe Cleanse Like Derm] CeraVe Cleanse Like Derm # CeraVe Cleanse Like Derm L'Oréal Claim: "Different skin needs, require different products" ## Overview Enter USP Demo Solutions , whose Skin Type Test quickly proved a game-changer at point-of-sale (POS). This highly tactile tool gives consumers a hands-on look at their skin’s condition in just seconds, translating complicated dermatological data into a clear, easy-to-understand format. Armed with these insights, shoppers can choose from CeraVe’s range–ensuring they walk away with the cleanser variant best suited for their specific skin concerns. The result? A more engaged and informed customer, satisfied with a purchase that feels uniquely personalized. Through this demo creation , CeraVe achieved its goal of guiding consumers toward effective solutions while enhancing brand trust in the process. This collaborative approach not only increased sales but also elevated CeraVe’s standing in the skincare market–reinforcing the brand’s commitment to delivering tailored, science-backed products for every skin type. ## The Challenge For the CeraVe Cleanse Like Derm, CeraVe Cleanse Like Derm needed to make the "Different skin needs, require different products" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity claims. The brief for the CeraVe Cleanse Like Derm was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for CeraVe Cleanse Like Derm. ## The Approach USP Demo Solutions built the CeraVe Cleanse Like Derm for CeraVe Cleanse Like Derm around the Skin Type Test method, reducing the Different skin needs, require different products story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the CeraVe Cleanse Like Derm, the demo substantiates claim areas such as cleansing & purity, so a single asset can carry several conversations across the CeraVe Cleanse Like Derm range. ## The Result The result for CeraVe Cleanse Like Derm is a product recommendation, delivered through the CeraVe Cleanse Like Derm as something the consumer experiences first-hand rather than has to take on trust. By turning CeraVe Cleanse Like Derm's "Different skin needs, require different products" message into a hands-on Skin Type Test moment, the CeraVe Cleanse Like Derm becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, CeraVe Cleanse Like Derm runs the CeraVe Cleanse Like Derm primarily for pharmacy, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The CeraVe Cleanse Like Derm was created for CeraVe Cleanse Like Derm, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Different skin needs, require different products" claim. Skin Type Test sits at the heart of the mechanism CeraVe Cleanse Like Derm runs here, covering cleansing & purity claim territory. In practice the CeraVe Cleanse Like Derm for CeraVe Cleanse Like Derm is available as diagnostic tool and typically deployed for pharmacy, consultation tool. ## Frequently Asked Questions What does the CeraVe Cleanse Like Derm prove? It makes the "Different skin needs, require different products" claim visible on the spot, giving shoppers product recommendation instead of a promise they have to take on trust. What is the mechanism behind CeraVe Cleanse Like Derm? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can CeraVe Cleanse Like Derm use it? The CeraVe Cleanse Like Derm is designed for pharmacy, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitProduct recommendation CategorySkin Care BrandCeraVe Cleanse Like Derm --- ## Page: /demo-library/cerave-fast-absorption-test **Title:** CeraVe – Fast Absorption Test by USP Demo Solutions **Description:** CeraVe Fast Absorption Test - Body case study proving the "Fast Absorption" claim so shoppers see visual on fast absorption. A repeatable body care… ← Back to Demo Library ![CeraVe – Fast Absorption Test] CeraVe # CeraVe – Fast Absorption Test L'Oréal Claim: "Fast Absorption" ## Overview Without a clear vision of what they needed, CeraVe relied on the ideation process to come up with and create a successful solution to their problem. Using the three-step process of ideation, USP worked on developing a successful demo: Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the CeraVe team. ## The Challenge For the Fast Absorption Test, CeraVe needed to make the "Fast Absorption" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise volume, fast absorption claims. The brief for the Fast Absorption Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for CeraVe. ## The Approach The marketing team of CeraVe Italy needed a tool to educate consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the product’s claim that would lead to an uplift in sales. USP Demo Solutions built the Fast Absorption Test for CeraVe around the Fast Absorption Test - Body method, reducing the Fast Absorption story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Fast Absorption Test, the demo substantiates claim areas such as volume, fast absorption, so a single asset can carry several conversations across the CeraVe range. ## The Result The result for CeraVe is a visual on fast absorption, delivered through the Fast Absorption Test as something the consumer experiences first-hand rather than has to take on trust. By turning CeraVe's "Fast Absorption" message into a hands-on Fast Absorption Test - Body moment, the Fast Absorption Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, CeraVe runs the Fast Absorption Test primarily for pharmacy, delivered in diagnostic tool so the same Fast Absorption Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for CeraVe, part of L'Oréal,, the Fast Absorption Test serves the body care category and puts the "Fast Absorption" claim on display. The core method behind the CeraVe demo is Fast Absorption Test - Body, applied here to substantiate volume, fast absorption claims. CeraVe most often runs this demo typically deployed for pharmacy, available as diagnostic tool. ## Frequently Asked Questions What does the Fast Absorption Test prove? It makes the "Fast Absorption" claim visible on the spot, giving shoppers visual on fast absorption instead of a promise they have to take on trust. What is the mechanism behind CeraVe – Fast Absorption Test? It is built on Fast Absorption Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can CeraVe use it? The Fast Absorption Test is designed for pharmacy and ships as diagnostic tool, so one asset supports the whole body care conversation. TechnologyFast Absorption Test - Body BenefitVisual on fast absorption CategoryBody Care BrandCeraVe --- ## Page: /demo-library/cerave-skin-hydration-check **Title:** CeraVe – Skin Hydration Check by USP Demo Solutions **Description:** CeraVe Hydration Test - Body case study proving the "Hydrated skin on body" claim so shoppers see consulting at pos. A repeatable body care demo by… ← Back to Demo Library ![CeraVe – Skin Hydration Check] CeraVe # CeraVe – Skin Hydration Check L'Oréal Claim: "Hydrated skin on body" ## Overview USP Demo Solutions answered this need by designing a Hydration Level Tester Card , a compact tool that evaluates skin moisture in seconds. With its intuitive interface, beauty advisors at pharmacies and POS locations could swiftly gauge the consumer’s dryness status, then tailor the perfect product recommendation on the spot. This direct, science-backed demonstration not only boosted consumers’ trust in CeraVe but also reinforced the expertise of the advisors guiding them through the buying journey. Seamlessly integrating into body care and dermocosmetics categories, the Hydration Level Tester Card has become a practical asset for educating consumers about the value of hydrated skin on the body . By leveraging this interactive technology, the CeraVe team successfully activated their moisturizing cream across Mexico–transforming curious shoppers into confident, loyal buyers. Through this innovative demo creation , CeraVe and USP Demo Solutions have elevated point-of-sale consultations, ensuring each consumer walks away with an effective, personalized solution for long-lasting hydration. ## The Challenge For the Skin Hydration Check, CeraVe needed to make the "Hydrated skin on body" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Skin Hydration Check was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for CeraVe. ## The Approach USP Demo Solutions built the Skin Hydration Check for CeraVe around the Hydration Test - Body method, reducing the Hydrated skin on body story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Skin Hydration Check, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the CeraVe range. ## The Result The result for CeraVe is a consulting at pos, delivered through the Skin Hydration Check as something the consumer experiences first-hand rather than has to take on trust. By turning CeraVe's "Hydrated skin on body" message into a hands-on Hydration Test - Body moment, the Skin Hydration Check becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, CeraVe runs the Skin Hydration Check primarily for retail activation, pharmacy, consultation tool, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Hydration Check is run by the consumer rather than presented to them, CeraVe earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance CeraVe, part of L'Oréal, commissioned the Skin Hydration Check as a body care demonstration tool built by USP Demo Solutions around the "Hydrated skin on body" claim. Technically, the CeraVe demo relies on Hydration Test - Body and supports claim areas including hydration. For CeraVe, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, pharmacy, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Hydration Check demonstrate? It turns the "Hydrated skin on body" message into something a shopper can watch happen, delivering consulting at pos in the moment. How does CeraVe – Skin Hydration Check work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, pharmacy, consultation tool without adaptation work, keeping the CeraVe story consistent everywhere. TechnologyHydration Test - Body BenefitConsulting at POS CategoryBody Care BrandCeraVe --- ## Page: /demo-library/cetaphil-engaging-and-educational **Title:** Cetaphil – Skin Type Education Tool by USP Demo Solutions **Description:** Cetaphil Skin Type Test case study proving the "Care solution for sensItive skin" claim so shoppers see not only learn about the requirements of skin in… ← Back to Demo Library ![Cetaphil – Engaging and Educational] Cetaphil # Cetaphil – Skin Type Education Tool Galderma Claim: "Care solution for sensItive skin" ## Overview The tool itself is quick, straightforward, and requires no additional assistance. By simply applying the Skin Type Tester to the face, users gain immediate insights into their skin type–be it dry, combination, oily, or sensitive. Cetaphil’s claim of providing a care solution for sensitive skin is underpinned by this interactive experience, as consumers can see first-hand why certain formulations may be more suitable than others. Beyond educating customers about basic skin care requirements, the booklet also directs them to the ideal Cetaphil product for their unique profile. This demo creation proved invaluable in pharmacies and other POS channels, driving product discovery while building trust in Cetaphil’s scientific approach to skincare. By blending a tangible, easy-to-use tester with a handy, informative booklet, Cetaphil India successfully enhanced consumer engagement. This synergy not only positioned the brand as an authority on personalized skincare but also deepened customer loyalty–ensuring sensitive skin solutions remain top of mind long after Skin Awareness Month. ## The Challenge For the Skin Type Education Tool, Cetaphil needed to make the "Care solution for sensItive skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing claims. The brief for the Skin Type Education Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Cetaphil. ## The Approach USP Demo Solutions built the Skin Type Education Tool for Cetaphil around the Skin Type Test method, reducing the Care solution for sensItive skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Education Tool, the demo substantiates claim areas such as sensitivity & soothing, so a single asset can carry several conversations across the Cetaphil range. ## The Result The result for Cetaphil is a not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs, delivered through the Skin Type Education Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Cetaphil's "Care solution for sensItive skin" message into a hands-on Skin Type Test moment, the Skin Type Education Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Cetaphil runs the Skin Type Education Tool primarily for retail activation, pharmacy, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Cetaphil, part of Galderma,, the Skin Type Education Tool serves the skin care category and puts the "Care solution for sensItive skin" claim on display. The core method behind the Cetaphil demo is Skin Type Test, applied here to substantiate sensitivity & soothing claims. Cetaphil most often runs this demo typically deployed for retail activation, pharmacy, internal training, consultation tool, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Skin Type Education Tool demonstrate? It turns the "Care solution for sensItive skin" message into something a shopper can watch happen, delivering not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs in the moment. How does Cetaphil – Skin Type Education Tool work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, pharmacy, internal training, consultation tool without adaptation work, keeping the Cetaphil story consistent everywhere. TechnologySkin Type Test Benefitnot only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs. CategorySkin Care BrandCetaphil --- ## Page: /demo-library/cetaphil-hydration-test **Title:** Cetaphil – Hydration Test by USP Demo Solutions **Description:** Cetaphil Hydration Test - Face case study proving the "Hydrated skin" claim so shoppers see hydrated skin. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Cetaphil – Hydration Test] Cetaphil # Cetaphil – Hydration Test Galderma Claim: "Hydrated skin" ## Overview The USP Demo Solutions’ challenge was to translate Galderma’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the new line. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, it would be necessary to engage the consumers’ senses was necessary. USP Demo Solutions developed concepts, which were sent to the Galderma marketing team for review. The experts at USP Demo Solutions proposed that the Hydration Test was the best technological match for this campaign. After it was determined how the campaign might incorporate the haptic testing experience, USP assumed full responsibility, managing everything from the execution of the artwork to printing and timely delivery. ## The Challenge For the Hydration Test, Cetaphil needed to make the "Hydrated skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Cetaphil. ## The Approach USP Demo Solutions built the Hydration Test for Cetaphil around the Hydration Test - Face method, reducing the Hydrated skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Hydration Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Cetaphil range. ## The Result The result for Cetaphil is a hydrated skin, delivered through the Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Cetaphil's "Hydrated skin" message into a hands-on Hydration Test - Face moment, the Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Cetaphil runs the Hydration Test primarily for pharmacy, consultation tool, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Hydration Test is run by the consumer rather than presented to them, Cetaphil earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Hydration Test - Face demo to be portable, on brand and repeatable, so Cetaphil can roll the Hydration Test out across markets without retraining staff every time. ## At a Glance Cetaphil, part of Galderma, commissioned the Hydration Test as a skin care demonstration tool built by USP Demo Solutions around the "Hydrated skin" claim. Technically, the Cetaphil demo relies on Hydration Test - Face and supports claim areas including hydration. For Cetaphil, the tool is available as diagnostic tool and typically deployed for pharmacy, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Hydration Test prove? It makes the "Hydrated skin" claim visible on the spot, giving shoppers hydrated skin instead of a promise they have to take on trust. What is the mechanism behind Cetaphil – Hydration Test? It is built on Hydration Test - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Cetaphil use it? The Hydration Test is designed for pharmacy, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyHydration Test - Face BenefitHydrated skin CategorySkin Care BrandCetaphil --- ## Page: /demo-library/cetaphil-phygital-skin-diagnostic **Title:** Cetaphil Phygital Skin Diagnostic by USP Demo Solutions **Description:** Cetaphil Phygital Skin Diagnostic Skin Type Test case study proving the "Skin Sensitivity" claim so shoppers see educational. A repeatable skin care demo… ← Back to Demo Library ![Cetaphil Phygital Skin Diagnostic] Cetaphil Phygital Skin Diagnostic # Cetaphil Phygital Skin Diagnostic Galderma Claim: "Skin Sensitivity" ## Overview This user-friendly solution needed to be credible, easy to use, and applicable both online and in pharmacy environments, reflecting Cetaphil’s commitment to accessible, science-backed skin care. The resulting Skin Type Test utilizes a straightforward, self-guided approach. Consumers apply the test directly on their skin, then instantly receive digital insights about their skin type. These real-time findings are paired with targeted product recommendations, ensuring each individual can address concerns such as dryness, irritation, or sensitivity head-on. By delivering an educational and interactive experience, Cetaphil’s sensitive skin initiative resonates deeply with modern consumers who crave personalized solutions. This innovative approach underscores the brand’s dedication to empowering individuals to take control of their skin health–no expert required. As a result, Cetaphil continues to champion skin sensitivity awareness, bridging the gap between consumer education and effective daily care across India’s diverse skincare market. ## The Challenge For the Cetaphil Phygital Skin Diagnostic, Cetaphil Phygital Skin Diagnostic needed to make the "Skin Sensitivity" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing claims. The brief for the Cetaphil Phygital Skin Diagnostic was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Cetaphil Phygital Skin Diagnostic. ## The Approach USP Demo Solutions built the Cetaphil Phygital Skin Diagnostic for Cetaphil Phygital Skin Diagnostic around the Skin Type Test method, reducing the Skin Sensitivity story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Cetaphil Phygital Skin Diagnostic, the demo substantiates claim areas such as sensitivity & soothing, so a single asset can carry several conversations across the Cetaphil Phygital Skin Diagnostic range. ## The Result The result for Cetaphil Phygital Skin Diagnostic is a educational, delivered through the Cetaphil Phygital Skin Diagnostic as something the consumer experiences first-hand rather than has to take on trust. By turning Cetaphil Phygital Skin Diagnostic's "Skin Sensitivity" message into a hands-on Skin Type Test moment, the Cetaphil Phygital Skin Diagnostic becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Cetaphil Phygital Skin Diagnostic runs the Cetaphil Phygital Skin Diagnostic primarily for retail activation, pharmacy, digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Cetaphil Phygital Skin Diagnostic is run by the consumer rather than presented to them, Cetaphil Phygital Skin Diagnostic earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Cetaphil Phygital Skin Diagnostic was created for Cetaphil Phygital Skin Diagnostic, part of Galderma, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Skin Sensitivity" claim. Skin Type Test sits at the heart of the mechanism Cetaphil Phygital Skin Diagnostic runs here, covering sensitivity & soothing claim territory. In practice the Cetaphil Phygital Skin Diagnostic for Cetaphil Phygital Skin Diagnostic is available as diagnostic tool, phygital and typically deployed for retail activation, pharmacy, digital campaign. ## Frequently Asked Questions What does the Cetaphil Phygital Skin Diagnostic demonstrate? It turns the "Skin Sensitivity" message into something a shopper can watch happen, delivering educational in the moment. How does Cetaphil Phygital Skin Diagnostic work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, it slots into retail activation, pharmacy, digital campaign without adaptation work, keeping the Cetaphil Phygital Skin Diagnostic story consistent everywhere. TechnologySkin Type Test BenefitEducational CategorySkin Care BrandCetaphil Phygital Skin Diagnostic --- ## Page: /demo-library/clariant-uncover-your-skin-type **Title:** Clariant – Uncover Your Skin Type by USP Demo Solutions **Description:** Clariant Skin Type Test case study proving the "Clear skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Clariant – Uncover Your Skin Type] Clariant # Clariant – Uncover Your Skin Type Claim: "Clear skin" ## Overview After detailed discussions, the Clariant team partnered with USP Demo Solutions to create a tool built around USP’s Skin Type Technology . This collaborative effort combined a skin type test with a brief questionnaire, delivering a high-quality skin analysis that accurately pinpoints an individual’s skin type. By using this data, consumers can confidently choose the most suitable Clariant product, ensuring both satisfaction and trust in the brand’s expertise. Easy to Use at Home or In-Store Performing the Skin Type Test is quick, ensuring it fits seamlessly into various retail and personal settings: This user-friendly tool requires no specialized training, allowing consumers to make informed skincare choices whether they’re exploring Clariant’s products in-store or ordering online. By demystifying the process of skin analysis, the Skin Type Technology cements Clariant’s commitment to authentic consumer education , encouraging users to engage more deeply with the brand. ## The Challenge For the Uncover Your Skin Type, Clariant needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Uncover Your Skin Type was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clariant. ## The Approach USP Demo Solutions built the Uncover Your Skin Type for Clariant around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Uncover Your Skin Type, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Clariant range. ## The Result The result for Clariant is a clear skin, delivered through the Uncover Your Skin Type as something the consumer experiences first-hand rather than has to take on trust. By turning Clariant's "Clear skin" message into a hands-on Skin Type Test moment, the Uncover Your Skin Type becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clariant runs the Uncover Your Skin Type primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Uncover Your Skin Type is run by the consumer rather than presented to them, Clariant earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Clariant, the Uncover Your Skin Type serves the skin care category and puts the "Clear skin" claim on display. The core method behind the Clariant demo is Skin Type Test, applied here to substantiate cleansing & purity, hydration claims. Clariant most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Uncover Your Skin Type prove? It makes the "Clear skin" claim visible on the spot, giving shoppers clear skin instead of a promise they have to take on trust. What is the mechanism behind Clariant – Uncover Your Skin Type? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Clariant use it? The Uncover Your Skin Type is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandClariant --- ## Page: /demo-library/clarins-pore-control-proven **Title:** Clarins – Pore Control: Proven by USP Demo Solutions **Description:** Clarins Pore Indicator Test case study proving the "Smooth-looking skin" claim so shoppers see visual of lessened pores. A repeatable skin care demo by… ← Back to Demo Library ![Clarins – Pore Control: Proven] Clarins # Clarins – Pore Control: Proven Claim: "Smooth-looking skin" ## Overview USP Demo Solutions responded by introducing a pore mapping technology , designed to work seamlessly at POS. This modern, quick-test tool visually revealed a consumer’s pore status both before and after applying the Clarins serum. By displaying a tangible transformation in real time, it transformed a standard product pitch into an immersive, consultation-driven experience. Shoppers were stunned by the immediate efficacy–no guesswork, no lengthy trials–just instant, visible proof of pore reduction and skin mattification. By weaving the pore mapping tool into the sales process, Clarins beauty specialists could substantiate the product’s claims right on the shop floor. Not only did this spark meaningful conversations around specific skin concerns, it also improved consumer confidence in their purchase decision. The success of this interactive, science-backed approach redefined how Clarins demonstrates product benefits, turning a simple POS demo into a memorable, trust-building encounter. Working closely with Clarins’ marketing team, USP Demo Solutions finalized a compelling format and artwork for the pore mapping tool. Skilled production ensured each tester was manufactured and delivered on schedule, fully ready to enhance Clarins’ latest product launch. This collaboration underscores the power of hands-on consumer engagement–showcasing how data-driven demonstrations can revolutionize in-store skincare education and drive sales by proving product efficacy in a matter of seconds. ## The Challenge For the Pore Control: Proven, Clarins needed to make the "Smooth-looking skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Pore Control: Proven was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clarins. ## The Approach USP Demo Solutions built the Pore Control: Proven for Clarins around the Pore Indicator Test method, reducing the Smooth-looking skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Pore Control: Proven, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Clarins range. ## The Result The result for Clarins is a visual of lessened pores, delivered through the Pore Control: Proven as something the consumer experiences first-hand rather than has to take on trust. By turning Clarins's "Smooth-looking skin" message into a hands-on Pore Indicator Test moment, the Pore Control: Proven becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clarins runs the Pore Control: Proven primarily for retail activation, delivered in diagnostic tool, physical demo so the same Pore Indicator Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Pore Control: Proven is run by the consumer rather than presented to them, Clarins earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Clarins commissioned the Pore Control: Proven as a skin care demonstration tool built by USP Demo Solutions around the "Smooth-looking skin" claim. Technically, the Clarins demo relies on Pore Indicator Test and supports claim areas including oil control. For Clarins, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Pore Control: Proven demonstrate? It turns the "Smooth-looking skin" message into something a shopper can watch happen, delivering visual of lessened pores in the moment. How does Clarins – Pore Control: Proven work? It uses Pore Indicator Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Clarins story consistent everywhere. TechnologyPore Indicator Test BenefitVisual of lessened pores CategorySkin Care BrandClarins --- ## Page: /demo-library/clarins-uv-intensity-campaign **Title:** Clarins – UV Intensity Campaign by USP Demo Solutions **Description:** Clarins UV Intensity Test case study proving the "Protection from UV rays" claim so shoppers see assist consumers to choose the appropriate spf factor and… ← Back to Demo Library ![Clarins – UV Intensity Campaign] Clarins # Clarins – UV Intensity Campaign Claim: "Protection from UV rays" ## Overview USP Demo Solutions collaborated with Clarins to develop the UV Intensity Test , an innovative technology aimed at assisting consumers in selecting an SPF level suitable for real-time UV conditions. By introducing this hands-on demonstration in physical retail spaces, customers can now quickly assess their environment’s UV radiation and see why certain SPF factors may be more fitting than others. Not only does this tool educate consumers on the direct link between UV intensity and proper sun care, but it also highlights Clarins’ dedication to skin protection and well-being. The UV Intensity Test is straightforward and user-friendly, drawing in shoppers with its interactive functionality. In a matter of moments, they discover how external conditions can influence the sunscreen they need. This process not only boosts product confidence but also empowers consumers to make informed decisions–reinforcing Clarins’ reputation as a trusted authority in sun care . By blending their expertise with USP Demo Solutions’ technology, Clarins successfully bridged the knowledge gap around daily UV fluctuations and SPF selection. The result? An eye-opening retail experience that transforms simple sunscreen shopping into an educational journey. With the UV Intensity Test , Clarins bolsters consumer trust, underscores the importance of UV protection, and ensures more people enjoy beautifully tanned, protected skin without sacrificing safety in the sun. ## The Challenge For the UV Intensity Campaign, Clarins needed to make the "Protection from UV rays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the UV Intensity Campaign was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clarins. ## The Approach USP Demo Solutions built the UV Intensity Campaign for Clarins around the UV Intensity Test method, reducing the Protection from UV rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the UV Intensity Campaign, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the Clarins range. ## The Result The result for Clarins is a assist consumers to choose the appropriate spf factor and educate them about how uv radiation impacts the skin, delivered through the UV Intensity Campaign as something the consumer experiences first-hand rather than has to take on trust. By turning Clarins's "Protection from UV rays" message into a hands-on UV Intensity Test moment, the UV Intensity Campaign becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clarins runs the UV Intensity Campaign primarily for digital campaign, delivered in diagnostic tool, phygital so the same UV Intensity Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the UV Intensity Campaign is run by the consumer rather than presented to them, Clarins earns a moment of genuine participation that lands harder than any printed sun care claim. ## At a Glance The UV Intensity Campaign was created for Clarins by USP Demo Solutions as a dedicated sun care demonstration substantiating the "Protection from UV rays" claim. UV Intensity Test sits at the heart of the mechanism Clarins runs here, covering uv protection claim territory. In practice the UV Intensity Campaign for Clarins is available as diagnostic tool, phygital and typically deployed for digital campaign. ## Frequently Asked Questions What does the UV Intensity Campaign prove? It makes the "Protection from UV rays" claim visible on the spot, giving shoppers assist consumers to choose the appropriate spf factor and educate them about how uv radiation impacts the skin instead of a promise they have to take on trust. What is the mechanism behind Clarins – UV Intensity Campaign? It is built on UV Intensity Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Clarins use it? The UV Intensity Campaign is designed for digital campaign and ships as diagnostic tool, phygital, so one asset supports the whole sun care conversation. TechnologyUV Intensity Test Benefitassist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin. CategorySun Care BrandClarins --- ## Page: /demo-library/clear-3in1 **Title:** Clear 3in1 by USP Demo Solutions **Description:** Clear 3in1 Dandruff Test case study proving the "3 in 1 Body and Hair Health" claim so shoppers see scalp health. A repeatable hair care demo by USP… ← Back to Demo Library ![Clear 3in1] Clear 3in1 # Clear 3in1 by USP Demo Solutions Unilever Claim: "3 in 1 Body and Hair Health" ## Overview To maximize the campaign’s impact, Clear Shampoo developed a high-quality instructional video demonstrating how to use these dandruff, pH-value, and hydration testers . Partnerships with beauty and wellness influencers amplified the video’s reach across major social media platforms. In-store demonstrations further enhanced brand credibility by offering consumers hands-on experiences right at the POS . A total of 50,000 tester units were distributed strategically to retail locations and promotional pop-up events, generating excitement among shoppers. Customers quickly saw the connection between the technology’s personalized scalp analysis and Clear Shampoo’s targeted product solutions. This hands-on, educational approach built significant trust in the brand and its claims around 3-in-1 body and hair health . Compared to similar activations without interactive tools, Clear Shampoo recorded a substantial boost in sales and an increase in store visits. Moreover, the brand’s focus on educational, personalized content positively influenced consumer purchase behavior. By combining innovative tester technology with compelling outreach, Clear Shampoo solidified its scalp health promise, delivering tangible results and setting a new benchmark for in-store demos in the United Arab Emirates . ## The Challenge For the Clear 3in1, Clear 3in1 needed to make the "3 in 1 Body and Hair Health" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-dandruff, repair, ph balance claims. The brief for the Clear 3in1 was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear 3in1. ## The Approach USP Demo Solutions built the Clear 3in1 for Clear 3in1 around the Dandruff Test method, reducing the 3 in 1 Body and Hair Health story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Clear 3in1, the demo substantiates claim areas such as hydration, anti-dandruff, repair, ph balance, so a single asset can carry several conversations across the Clear 3in1 range. ## The Result The result for Clear 3in1 is a scalp health, delivered through the Clear 3in1 as something the consumer experiences first-hand rather than has to take on trust. By turning Clear 3in1's "3 in 1 Body and Hair Health" message into a hands-on Dandruff Test moment, the Clear 3in1 becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clear 3in1 runs the Clear 3in1 primarily for retail activation, delivered in diagnostic tool, physical demo so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Clear 3in1 is run by the consumer rather than presented to them, Clear 3in1 earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Built by USP Demo Solutions for Clear 3in1, part of Unilever,, the Clear 3in1 serves the hair care category and puts the "3 in 1 Body and Hair Health" claim on display. The core method behind the Clear 3in1 demo is Dandruff Test, applied here to substantiate hydration, anti-dandruff, repair, ph balance claims. Clear 3in1 most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Clear 3in1 prove? It makes the "3 in 1 Body and Hair Health" claim visible on the spot, giving shoppers scalp health instead of a promise they have to take on trust. What is the mechanism behind Clear 3in1? It is built on Dandruff Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Clear 3in1 use it? The Clear 3in1 is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole hair care conversation. TechnologyDandruff Test, Hydration Test - Body, PH-Value Test BenefitScalp Health CategoryHair Care BrandClear 3in1 --- ## Page: /demo-library/clear-comb-demo-tool-scalp-analysis **Title:** Clear – Comb Demo Tool – Scalp… by USP Demo Solutions **Description:** Clear Dandruff Test case study proving the "3in1 product benefits" claim so shoppers see product recommendation. A repeatable hair care demo by USP… ← Back to Demo Library ![Clear – Comb Demo Tool – Scalp Analysis] Clear # Clear – Comb Demo Tool – Scalp Analysis Unilever Claim: "3in1 product benefits" ## Overview The team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma. Working on our three-step ideation concept, USP went on to develop a winning demo: Demo Ideation ​– generating ideas and solutions that may best suit the project ## The Challenge For the Comb Demo Tool – Scalp Analysis, Clear needed to make the "3in1 product benefits" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, damage protection claims. The brief for the Comb Demo Tool – Scalp Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear. ## The Approach USP Demo Solutions built the Comb Demo Tool – Scalp Analysis for Clear around the Dandruff Test method, reducing the 3in1 product benefits story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Comb Demo Tool – Scalp Analysis, the demo substantiates claim areas such as oil control, anti-dandruff, damage protection, so a single asset can carry several conversations across the Clear range. ## The Result The result for Clear is a product recommendation, delivered through the Comb Demo Tool – Scalp Analysis as something the consumer experiences first-hand rather than has to take on trust. By turning Clear's "3in1 product benefits" message into a hands-on Dandruff Test moment, the Comb Demo Tool – Scalp Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clear runs the Comb Demo Tool – Scalp Analysis primarily for consultation tool, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Comb Demo Tool – Scalp Analysis is run by the consumer rather than presented to them, Clear earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Built by USP Demo Solutions for Clear, part of Unilever,, the Comb Demo Tool – Scalp Analysis serves the hair care category and puts the "3in1 product benefits" claim on display. The core method behind the Clear demo is Dandruff Test, applied here to substantiate oil control, anti-dandruff, damage protection claims. Clear most often runs this demo typically deployed for consultation tool, available as diagnostic tool. ## Frequently Asked Questions What does the Comb Demo Tool – Scalp Analysis demonstrate? It turns the "3in1 product benefits" message into something a shopper can watch happen, delivering product recommendation in the moment. How does Clear – Comb Demo Tool – Scalp Analysis work? It uses Dandruff Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the Clear story consistent everywhere. TechnologyDandruff Test, Scalp Sebum Test BenefitProduct recommendation CategoryHair Care BrandClear --- ## Page: /demo-library/clear-men-hair-health-diagnosis **Title:** Clear Men – Hair Health Diagnosis by USP Demo Solutions **Description:** Clear Men Scalp Sebum Test case study proving the "Dandruff-free hair" claim so shoppers see product recommendation. A repeatable hair care demo by… ← Back to Demo Library ![Clear Men – Hair Health Diagnosis] Clear Men # Clear Men – Hair Health Diagnosis Unilever Claim: "Dandruff-free hair" ## Overview Leveraging expertise in Demo Creation , USP Demo Solutions developed a diagnostic Scalp Sebum and Dandruff Test that accurately measures scalp health. This step-by-step assessment reveals crucial information about an individual’s sebum production and the presence of dandruff. Once consumers gain a clear understanding of their scalp condition, they can confidently select the best Clear shampoo formula for their specific needs. Whether self-administered or facilitated by a beauty advisor, the test remains hygienic, safe , and fully compatible with evolving no-touch protocols . Its flexibility also allows for at-home use, ensuring broad consumer accessibility. By creating a tool that conveniently empowers shoppers to identify and address their scalp issues, Clear Vietnam has strengthened trust in its product range while improving overall customer satisfaction. The Diagnostic Tool underscores Clear’s mission to deliver dandruff-free hair . Through this collaboration with USP Demo Solutions, Clear Vietnam now offers a tangible, data-driven experience that redefines in-store and at-home product selection–ultimately boosting brand loyalty and affirming Unilever’s commitment to innovative hair care solutions . ## The Challenge For the Hair Health Diagnosis, Clear Men needed to make the "Dandruff-free hair" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair claims. The brief for the Hair Health Diagnosis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear Men. ## The Approach USP Demo Solutions built the Hair Health Diagnosis for Clear Men around the Scalp Sebum Test method, reducing the Dandruff-free hair story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Hair Health Diagnosis, the demo substantiates claim areas such as oil control, anti-dandruff, repair, so a single asset can carry several conversations across the Clear Men range. ## The Result The result for Clear Men is a product recommendation, delivered through the Hair Health Diagnosis as something the consumer experiences first-hand rather than has to take on trust. By turning Clear Men's "Dandruff-free hair" message into a hands-on Scalp Sebum Test moment, the Hair Health Diagnosis becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clear Men runs the Hair Health Diagnosis primarily for consultation tool, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Hair Health Diagnosis is run by the consumer rather than presented to them, Clear Men earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Clear Men, part of Unilever, commissioned the Hair Health Diagnosis as a hair care demonstration tool built by USP Demo Solutions around the "Dandruff-free hair" claim. Technically, the Clear Men demo relies on Scalp Sebum Test and supports claim areas including oil control, anti-dandruff, repair. For Clear Men, the tool is available as diagnostic tool and typically deployed for consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Hair Health Diagnosis demonstrate? It turns the "Dandruff-free hair" message into something a shopper can watch happen, delivering product recommendation in the moment. How does Clear Men – Hair Health Diagnosis work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the Clear Men story consistent everywhere. TechnologyScalp Sebum Test BenefitProduct recommendation CategoryHair Care BrandClear Men --- ## Page: /demo-library/clear-phygital-consumer-journey **Title:** Clear Phygital Consumer Journey by USP Demo Solutions **Description:** Clear Phygital Consumer Journey Dandruff Test case study proving the "Clears all types of dandruff" claim so shoppers see consumer scalp health. A… ← Back to Demo Library ![Clear Phygital Consumer Journey] Clear Phygital Consumer Journey # Clear Phygital Consumer Journey Unilever Claim: "Clears all types of dandruff" ## Overview Challenge: Educating and Engaging Consumers with Scalp Health Clear needed a tool that would not only diagnose dandruff levels but also deliver personalized insights to consumers in a way that was intuitive, engaging, and actionable. The solution had to provide a journey that catered to different consumer touchpoints, from at-home assessments to in-store consultations. USP Demo Solutions collaborated with Clear to develop a user-friendly on-skin tester integrated with a digital platform. This innovative tool measured scalp wet and dry dandruff levels accurately, allowing users to input their results into the Clear Scalp Health App. The app’s sophisticated algorithms analyzed the data and generated personalized scalp condition insights and tailored product recommendations. ## The Challenge For the Clear Phygital Consumer Journey, Clear Phygital Consumer Journey needed to make the "Clears all types of dandruff" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-dandruff, repair claims. The brief for the Clear Phygital Consumer Journey was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear Phygital Consumer Journey. ## The Approach USP Demo Solutions built the Clear Phygital Consumer Journey for Clear Phygital Consumer Journey around the Dandruff Test method, reducing the Clears all types of dandruff story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Clear Phygital Consumer Journey, the demo substantiates claim areas such as anti-dandruff, repair, so a single asset can carry several conversations across the Clear Phygital Consumer Journey range. ## The Result The result for Clear Phygital Consumer Journey is a consumer scalp health, delivered through the Clear Phygital Consumer Journey as something the consumer experiences first-hand rather than has to take on trust. By turning Clear Phygital Consumer Journey's "Clears all types of dandruff" message into a hands-on Dandruff Test moment, the Clear Phygital Consumer Journey becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clear Phygital Consumer Journey runs the Clear Phygital Consumer Journey primarily for digital campaign, consultation tool, delivered in diagnostic tool, phygital so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Clear Phygital Consumer Journey was created for Clear Phygital Consumer Journey, part of Unilever, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Clears all types of dandruff" claim. Dandruff Test sits at the heart of the mechanism Clear Phygital Consumer Journey runs here, covering anti-dandruff, repair claim territory. In practice the Clear Phygital Consumer Journey for Clear Phygital Consumer Journey is available as diagnostic tool, phygital and typically deployed for digital campaign, consultation tool. ## Frequently Asked Questions What does the Clear Phygital Consumer Journey prove? It makes the "Clears all types of dandruff" claim visible on the spot, giving shoppers consumer scalp health instead of a promise they have to take on trust. What is the mechanism behind Clear Phygital Consumer Journey? It is built on Dandruff Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Clear Phygital Consumer Journey use it? The Clear Phygital Consumer Journey is designed for digital campaign, consultation tool and ships as diagnostic tool, phygital, so one asset supports the whole hair care conversation. TechnologyDandruff Test, Digi.BA BenefitConsumer Scalp Health CategoryHair Care BrandClear Phygital Consumer Journey --- ## Page: /demo-library/clear-scalp-claim-proof **Title:** Clear – Scalp Claim Proof by USP Demo Solutions **Description:** Clear Scalp Sebum Test case study proving the "Dandruff-free" claim so shoppers see haptic tester experience. A repeatable hair care demo by USP Demo… ← Back to Demo Library ![Clear – Scalp Claim Proof] Clear # Clear – Scalp Claim Proof Procter & Gamble Claim: "Dandruff-free" ## Overview The team was looking for a DEMO tool that could easily and reliably determine a consumer’s sebum and dandruff levels. This could take place either at the POS or at home. Another requirement of the demo tools was to clearly demonstrate the product’s superiority for cleansing the oilness and reducing dandruff. The challenge for USP Demo Solutions was translating Clear’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their hair care line. The experts at USP Demo Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses. ## The Challenge For the Scalp Claim Proof, Clear needed to make the "Dandruff-free" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff claims. The brief for the Scalp Claim Proof was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear. ## The Approach Clear was looking for a highly engaging demo tool that would be easy for customers to use and understand, thus proving the efficacy of its products. USP Demo Solutions built the Scalp Claim Proof for Clear around the Scalp Sebum Test method, reducing the Dandruff-free story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Claim Proof, the demo substantiates claim areas such as oil control, anti-dandruff, so a single asset can carry several conversations across the Clear range. ## The Result The result for Clear is a haptic tester experience, delivered through the Scalp Claim Proof as something the consumer experiences first-hand rather than has to take on trust. By turning Clear's "Dandruff-free" message into a hands-on Scalp Sebum Test moment, the Scalp Claim Proof becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clear runs the Scalp Claim Proof primarily for retail activation, delivered in diagnostic tool, physical demo so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Claim Proof is run by the consumer rather than presented to them, Clear earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Clear, part of Procter & Gamble, commissioned the Scalp Claim Proof as a hair care demonstration tool built by USP Demo Solutions around the "Dandruff-free" claim. Technically, the Clear demo relies on Scalp Sebum Test and supports claim areas including oil control, anti-dandruff. For Clear, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Scalp Claim Proof prove? It makes the "Dandruff-free" claim visible on the spot, giving shoppers haptic tester experience instead of a promise they have to take on trust. What is the mechanism behind Clear – Scalp Claim Proof? It is built on Scalp Sebum Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Clear use it? The Scalp Claim Proof is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole hair care conversation. TechnologyScalp Sebum Test BenefitHaptic tester experience CategoryHair Care BrandClear --- ## Page: /demo-library/clear-scalp-diagnosis-for-all **Title:** Clear – Scalp Diagnosis for All by USP Demo Solutions **Description:** Clear Scalp Sebum Test case study proving the "Dandruff-free" claim so shoppers see diagnostic tool. A repeatable hair care demo by USP Demo Solutions. ← Back to Demo Library ![Clear – Scalp Diagnosis for All] Clear # Clear – Scalp Diagnosis for All Unilever Claim: "Dandruff-free" ## Overview In a region where mass campaigns are key to reaching broad audiences, Clear Shampoo required a solution that could: With these requirements in mind, the challenge was to create a tool that was impactful, user-friendly, and adaptable across multiple activation channels. USP Demo Solutions developed a versatile diagnostic tool designed to measure both scalp sebum levels and dandruff levels. This innovative tool empowered consumers by: ## The Challenge For the Scalp Diagnosis for All, Clear needed to make the "Dandruff-free" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff claims. The brief for the Scalp Diagnosis for All was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear. ## The Approach USP Demo Solutions built the Scalp Diagnosis for All for Clear around the Scalp Sebum Test method, reducing the Dandruff-free story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Diagnosis for All, the demo substantiates claim areas such as oil control, anti-dandruff, so a single asset can carry several conversations across the Clear range. ## The Result The result for Clear is a diagnostic tool, delivered through the Scalp Diagnosis for All as something the consumer experiences first-hand rather than has to take on trust. By turning Clear's "Dandruff-free" message into a hands-on Scalp Sebum Test moment, the Scalp Diagnosis for All becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clear runs the Scalp Diagnosis for All primarily for consultation tool, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Diagnosis for All is run by the consumer rather than presented to them, Clear earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance The Scalp Diagnosis for All was created for Clear, part of Unilever, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Dandruff-free" claim. Scalp Sebum Test sits at the heart of the mechanism Clear runs here, covering oil control, anti-dandruff claim territory. In practice the Scalp Diagnosis for All for Clear is available as diagnostic tool and typically deployed for consultation tool. ## Frequently Asked Questions What does the Scalp Diagnosis for All demonstrate? It turns the "Dandruff-free" message into something a shopper can watch happen, delivering diagnostic tool in the moment. How does Clear – Scalp Diagnosis for All work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the Clear story consistent everywhere. TechnologyScalp Sebum Test BenefitDiagnostic tool CategoryHair Care BrandClear --- ## Page: /demo-library/clinique-moisture-surge **Title:** Clinique – Moisture Surge by USP Demo Solutions **Description:** Clinique Hydration Test - Face case study proving the "Plump and healthy skin" claim so shoppers see moisturized skin. A repeatable skin care demo by… ← Back to Demo Library ![Clinique – Moisture Surge] Clinique # Clinique – Moisture Surge Estée Lauder Claim: "Plump and healthy skin" ## Overview Clinique needed a smart, engaging, and portable tool that could: USP Demo Solutions partnered with Clinique to develop a hydration diagnostic tool that seamlessly addressed their objectives. This innovative tool featured a test area that removed dead skin flakes from the skin’s surface, providing clear, visual proof of the user’s hydration levels. This interactive tool not only demonstrated the effectiveness of Clinique’s Moisture Surge range but also established brand awareness and trust by providing a personalized consumer experience. ## The Challenge For the Moisture Surge, Clinique needed to make the "Plump and healthy skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair claims. The brief for the Moisture Surge was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clinique. ## The Approach USP Demo Solutions built the Moisture Surge for Clinique around the Hydration Test - Face method, reducing the Plump and healthy skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Moisture Surge, the demo substantiates claim areas such as hydration, repair, so a single asset can carry several conversations across the Clinique range. ## The Result The result for Clinique is a moisturized skin, delivered through the Moisture Surge as something the consumer experiences first-hand rather than has to take on trust. By turning Clinique's "Plump and healthy skin" message into a hands-on Hydration Test - Face moment, the Moisture Surge becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clinique runs the Moisture Surge primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Moisture Surge is run by the consumer rather than presented to them, Clinique earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Hydration Test - Face demo to be portable, on brand and repeatable, so Clinique can roll the Moisture Surge out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Clinique, part of Estée Lauder,, the Moisture Surge serves the skin care category and puts the "Plump and healthy skin" claim on display. The core method behind the Clinique demo is Hydration Test - Face, applied here to substantiate hydration, repair claims. Clinique most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Moisture Surge demonstrate? It turns the "Plump and healthy skin" message into something a shopper can watch happen, delivering moisturized skin in the moment. How does Clinique – Moisture Surge work? It uses Hydration Test - Face to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Clinique story consistent everywhere. TechnologyHydration Test - Face BenefitMoisturized skin CategorySkin Care BrandClinique --- ## Page: /demo-library/clinique-travel-division **Title:** Clinique – Travel Division by USP Demo Solutions **Description:** Clinique Face Hydration Test case study proving the "Proof of Claim" claim so shoppers see consumer journey. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Clinique – Travel Division] Clinique # Clinique – Travel Division Estée Lauder Claim: "Proof of Claim" ## Overview The goal of offering this tool was twofold. They wanted to highlight the fast-acting, long-lasting hydration benefits of the product with an easy-to-understand hydration test. as well as, help travellers choose the most suitable variant from Clinique’s Moisture Surge range based on their specific skin needs. The team wanted to leveraged an interactive on-skin hydration tester that engaged consumers directly in duty-free shops at airports, on flights and cruise ships. This test not only showcased the effectiveness of Moisture Surge 100H but also educated travellers about skin dehydration and offered personalized product recommendations. The testing process used two strips affixed to a branded flyer, which also included educational information and product recommendations. The consumer used the first strip before using the product to acertain their moisture levels and then tested their skin again after applying the product which allowed them to experience the benefits of the product first hand. ## The Challenge For the Travel Division, Clinique needed to make the "Proof of Claim" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Travel Division was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clinique. ## The Approach USP Demo Solutions built the Travel Division for Clinique around the Face Hydration Test method, reducing the Proof of Claim story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Travel Division, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Clinique range. ## The Result The result for Clinique is a consumer journey, delivered through the Travel Division as something the consumer experiences first-hand rather than has to take on trust. By turning Clinique's "Proof of Claim" message into a hands-on Face Hydration Test moment, the Travel Division becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Clinique runs the Travel Division primarily for retail activation, delivered in diagnostic tool, physical demo so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Travel Division is run by the consumer rather than presented to them, Clinique earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Face Hydration Test demo to be portable, on brand and repeatable, so Clinique can roll the Travel Division out across markets without retraining staff every time. ## At a Glance Clinique, part of Estée Lauder, commissioned the Travel Division as a skin care demonstration tool built by USP Demo Solutions around the "Proof of Claim" claim. Technically, the Clinique demo relies on Face Hydration Test and supports claim areas including hydration. For Clinique, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Travel Division prove? It makes the "Proof of Claim" claim visible on the spot, giving shoppers consumer journey instead of a promise they have to take on trust. What is the mechanism behind Clinique – Travel Division? It is built on Face Hydration Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Clinique use it? The Travel Division is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyFace Hydration Test BenefitConsumer Journey CategorySkin Care BrandClinique --- ## Page: /demo-library/creamsilk-engaging-and-educational **Title:** Creamsilk – Hair Nourishment Demo by USP Demo Solutions **Description:** Creamsilk Nourishment Sensor case study proving the "Nourished hair" claim so shoppers see a glycerine detector tool that could detect the key ingredient… ← Back to Demo Library ![Creamsilk – Engaging and Educational] Creamsilk # Creamsilk – Hair Nourishment Demo Unilever Claim: "Nourished hair" ## Overview Consumers in the hair care market often seek tangible proof of product performance. Cream Silk needed a demo tool that could: USP’s R&D team collaborated closely with Unilever to develop a breakthrough solution: a Glycerine Detector Tool . This innovative device was designed to detect the presence of glycerine in a product within seconds, making it an effective and persuasive demonstration of Cream Silk’s nourishing properties. The Glycerine Detector Tool successfully demonstrated the superior nourishment provided by Cream Silk’s products, leaving a lasting impression on consumers. The real-time, interactive demo increased trust in the brand’s claims, driving purchase decisions and reinforcing Cream Silk’s reputation for delivering healthier, more nourished hair. ## The Challenge For the Hair Nourishment Demo, Creamsilk needed to make the "Nourished hair" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair, hydration claims. The brief for the Hair Nourishment Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Creamsilk. ## The Approach USP Demo Solutions built the Hair Nourishment Demo for Creamsilk around the Nourishment Sensor method, reducing the Nourished hair story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Hair Nourishment Demo, the demo substantiates claim areas such as repair, hydration, so a single asset can carry several conversations across the Creamsilk range. ## The Result The result for Creamsilk is a a glycerine detector tool that could detect the key ingredient that provides nourishment to the hair, delivered through the Hair Nourishment Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Creamsilk's "Nourished hair" message into a hands-on Nourishment Sensor moment, the Hair Nourishment Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Creamsilk runs the Hair Nourishment Demo primarily for retail activation, delivered in diagnostic tool, physical demo so the same Nourishment Sensor proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Hair Nourishment Demo is run by the consumer rather than presented to them, Creamsilk earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance The Hair Nourishment Demo was created for Creamsilk, part of Unilever, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Nourished hair" claim. Nourishment Sensor sits at the heart of the mechanism Creamsilk runs here, covering repair, hydration claim territory. In practice the Hair Nourishment Demo for Creamsilk is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Hair Nourishment Demo demonstrate? It turns the "Nourished hair" message into something a shopper can watch happen, delivering a glycerine detector tool that could detect the key ingredient that provides nourishment to the hair in the moment. How does Creamsilk – Hair Nourishment Demo work? It uses Nourishment Sensor to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Creamsilk story consistent everywhere. TechnologyNourishment Sensor Benefita Glycerine detector tool that could detect the key ingredient that provides nourishment to the hair CategoryHair Care BrandCreamsilk --- ## Page: /demo-library/d-program-skin-barrier-test **Title:** D program Skin Barrier Test by USP Demo Solutions **Description:** D program Skin Barrier Test Skin Type Test case study proving the "Repairs Microbiome" claim so shoppers see skin barrier health. A repeatable skin care… ← Back to Demo Library ![D program Skin Barrier Test] D program Skin Barrier Test # D program Skin Barrier Test Shiseido Claim: "Repairs Microbiome" ## Overview Challenge: Translating Science into Actionable Consumer Insights The challenge lay in creating a tool that was not only scientifically accurate but also easy to use and engaging for beauty advisors and consumers alike. It needed to seamlessly analyze skin barrier health and help advisors interpret the results to provide actionable skincare recommendations, all while reinforcing the brand’s microbiome repair claims. USP Demo Solutions developed an innovative and user-friendly tool to meet D Program’s objectives. This customized tool: ## The Challenge For the D program Skin Barrier Test, D program Skin Barrier Test needed to make the "Repairs Microbiome" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair, damage protection claims. The brief for the D program Skin Barrier Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for D program Skin Barrier Test. ## The Approach USP Demo Solutions built the D program Skin Barrier Test for D program Skin Barrier Test around the Skin Type Test method, reducing the Repairs Microbiome story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the D program Skin Barrier Test, the demo substantiates claim areas such as repair, damage protection, so a single asset can carry several conversations across the D program Skin Barrier Test range. ## The Result The result for D program Skin Barrier Test is a skin barrier health, delivered through the D program Skin Barrier Test as something the consumer experiences first-hand rather than has to take on trust. By turning D program Skin Barrier Test's "Repairs Microbiome" message into a hands-on Skin Type Test moment, the D program Skin Barrier Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, D program Skin Barrier Test runs the D program Skin Barrier Test primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for D program Skin Barrier Test, part of Shiseido,, the D program Skin Barrier Test serves the skin care category and puts the "Repairs Microbiome" claim on display. The core method behind the D program Skin Barrier Test demo is Skin Type Test, applied here to substantiate repair, damage protection claims. D program Skin Barrier Test most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the D program Skin Barrier Test prove? It makes the "Repairs Microbiome" claim visible on the spot, giving shoppers skin barrier health instead of a promise they have to take on trust. What is the mechanism behind D program Skin Barrier Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can D program Skin Barrier Test use it? The D program Skin Barrier Test is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitSkin Barrier Health CategorySkin Care BrandD program Skin Barrier Test --- ## Page: /demo-library/dandruff-test **Title:** Dandruff Test by USP Demo Solutions **Description:** USP Demo Solutions Dandruff Test case study proving the "Dandruff detection" claim so shoppers see diagnostic. A repeatable hair care demo by USP… ← Back to Demo Library ![Dandruff Test] USP Demo Solutions # Dandruff Test by USP Demo Solutions Claim: "Dandruff detection" ## Overview The Dandruff Test is one of the simplest diagnostic tools in the USP Demo Solutions range, and that simplicity is the point. A shopper who suspects they have a flaky scalp rarely wants a conversation about it at a busy shelf. This test gives them a discreet, hygienic way to check for themselves: a small adhesive area is pressed against the parting, lifted away, and read in seconds. What the consumer sees is their own result, not a generic before-and-after photo. Loose flakes captured on the test surface make the condition tangible and, more importantly, make the case for an anti-dandruff routine feel personal rather than pushed. Advisors report that the moment of self-diagnosis is what moves the conversation from browsing to buying. Because the format is flat, lightweight and inexpensive to produce, hair-care brands use the Dandruff Test everywhere from pharmacy counters and in-store consultations to sampling kits and direct mail, turning a sensitive topic into a low-pressure, self-guided product recommendation. ## The Challenge For the Dandruff Test, USP Demo Solutions needed to make the "Dandruff detection" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-dandruff claims. The brief for the Dandruff Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach A simple, hygienic demo tool that answers "Do I have dandruff?" in seconds. The adhesive test area lifts flakes from the scalp - the more flakes, the higher the tendency towards dandruff. USP Demo Solutions built the Dandruff Test for USP Demo Solutions around the Dandruff Test method, reducing the Dandruff detection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Dandruff Test, the demo substantiates claim areas such as anti-dandruff, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the Dandruff Test as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "Dandruff detection" message into a hands-on Dandruff Test moment, the Dandruff Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the Dandruff Test primarily for retail activation, pharmacy, consultation tool, technologies, delivered in diagnostic tool, physical demo so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Dandruff Test was created for USP Demo Solutions by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Dandruff detection" claim. Dandruff Test sits at the heart of the mechanism USP Demo Solutions runs here, covering anti-dandruff claim territory. In practice the Dandruff Test for USP Demo Solutions is available as diagnostic tool, physical demo and typically deployed for retail activation, pharmacy, consultation tool, technologies. ## Frequently Asked Questions What does the Dandruff Test demonstrate? It turns the "Dandruff detection" message into something a shopper can watch happen, delivering diagnostic in the moment. How does Dandruff Test work? It uses Dandruff Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, pharmacy, consultation tool, technologies without adaptation work, keeping the USP Demo Solutions story consistent everywhere. TechnologyDandruff Test BenefitDiagnostic CategoryHair Care BrandUSP Demo Solutions --- ## Page: /demo-library/dermala-skin-health-diagnostic-tool **Title:** Dermala – Skin health diagnostic… by USP Demo Solutions **Description:** Dermala Oil Control Test case study proving the "Diagnosis" claim so shoppers see educating on ph-value and skin type. A repeatable skin care demo by… ← Back to Demo Library ![Dermala – Skin health diagnostic tool] Dermala # Dermala – Skin health diagnostic tool Claim: "Diagnosis" ## Overview Challenge: Combining Simplicity and Science for Consumer Engagement In a market dominated by digital-first approaches, Dermala wanted to provide a tangible yet modern experience that could educate consumers about their skin health. They needed a tool that was: USP Demo Solutions collaborated with Dermala to develop a diagnostic tool that could measure a consumer’s oil (sebum) level and pH value within seconds. The tool provided: ## The Challenge For the Skin health diagnostic tool, Dermala needed to make the "Diagnosis" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, repair, ph balance claims. The brief for the Skin health diagnostic tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dermala. ## The Approach USP Demo Solutions built the Skin health diagnostic tool for Dermala around the Oil Control Test method, reducing the Diagnosis story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin health diagnostic tool, the demo substantiates claim areas such as oil control, repair, ph balance, so a single asset can carry several conversations across the Dermala range. ## The Result The result for Dermala is a educating on ph-value and skin type, delivered through the Skin health diagnostic tool as something the consumer experiences first-hand rather than has to take on trust. By turning Dermala's "Diagnosis" message into a hands-on Oil Control Test moment, the Skin health diagnostic tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dermala runs the Skin health diagnostic tool primarily for retail activation, pharmacy, digital campaign, delivered in diagnostic tool so the same Oil Control Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin health diagnostic tool is run by the consumer rather than presented to them, Dermala earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Dermala commissioned the Skin health diagnostic tool as a skin care demonstration tool built by USP Demo Solutions around the "Diagnosis" claim. Technically, the Dermala demo relies on Oil Control Test and supports claim areas including oil control, repair, ph balance. For Dermala, the tool is available as diagnostic tool and typically deployed for retail activation, pharmacy, digital campaign, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin health diagnostic tool demonstrate? It turns the "Diagnosis" message into something a shopper can watch happen, delivering educating on ph-value and skin type in the moment. How does Dermala – Skin health diagnostic tool work? It uses Oil Control Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, pharmacy, digital campaign without adaptation work, keeping the Dermala story consistent everywhere. TechnologyOil Control Test, PH-Value Test, Skin Type Test BenefitEducating on pH-Value and Skin Type CategorySkin Care BrandDermala --- ## Page: /demo-library/dermalogica-advanced-skin-cleanser **Title:** Dermalogica – Advanced Skin Cleanser by USP Demo Solutions **Description:** Dermalogica Skin Type Test case study proving the "Cleanses skin of impurities" claim so shoppers see clear skin. A repeatable skin care demo by USP… ← Back to Demo Library ![Dermalogica – Advanced Skin Cleanser] Dermalogica # Dermalogica – Advanced Skin Cleanser Unilever Claim: "Cleanses skin of impurities" ## Overview To capture consumer attention and drive product adoption, Dermalogica needed a tool that: USP Demo Solutions collaborated with Dermalogica to develop a residue detection tool designed to correlate with sebum build-up on the consumer’s skin. This tool provided: This simple yet powerful tool became a critical component in Dermalogica’s in-store demonstrations, helping to bridge the gap between product benefits and consumer needs. ## The Challenge For the Advanced Skin Cleanser, Dermalogica needed to make the "Cleanses skin of impurities" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity claims. The brief for the Advanced Skin Cleanser was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dermalogica. ## The Approach USP Demo Solutions built the Advanced Skin Cleanser for Dermalogica around the Skin Type Test method, reducing the Cleanses skin of impurities story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Advanced Skin Cleanser, the demo substantiates claim areas such as cleansing & purity, so a single asset can carry several conversations across the Dermalogica range. ## The Result The result for Dermalogica is a clear skin, delivered through the Advanced Skin Cleanser as something the consumer experiences first-hand rather than has to take on trust. By turning Dermalogica's "Cleanses skin of impurities" message into a hands-on Skin Type Test moment, the Advanced Skin Cleanser becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dermalogica runs the Advanced Skin Cleanser primarily for pharmacy, internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Advanced Skin Cleanser is run by the consumer rather than presented to them, Dermalogica earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Advanced Skin Cleanser was created for Dermalogica, part of Unilever, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Cleanses skin of impurities" claim. Skin Type Test sits at the heart of the mechanism Dermalogica runs here, covering cleansing & purity claim territory. In practice the Advanced Skin Cleanser for Dermalogica is available as diagnostic tool and typically deployed for pharmacy, internal training, consultation tool. ## Frequently Asked Questions What does the Advanced Skin Cleanser prove? It makes the "Cleanses skin of impurities" claim visible on the spot, giving shoppers clear skin instead of a promise they have to take on trust. What is the mechanism behind Dermalogica – Advanced Skin Cleanser? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Dermalogica use it? The Advanced Skin Cleanser is designed for pharmacy, internal training, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandDermalogica --- ## Page: /demo-library/dermoshop-haptic-skin-analytics **Title:** Dermoshop – Haptic Skin Analytics by USP Demo Solutions **Description:** Dermoshop Hydration Test - Body case study proving the "understand their client's needs" claim so shoppers see collect data. A repeatable skin care demo… ← Back to Demo Library ![Dermoshop – Haptic Skin Analytics] Dermoshop # Dermoshop – Haptic Skin Analytics Dermosil Claim: "understand their client's needs" ## Overview Challenge: Bridging the Gap Between Online Services and Personalized Insights As an online retailer, Dermoshop faced the unique challenge of collecting and utilizing real-time consumer data to enhance their advisory services. They needed a solution that: USP Demo Solutions partnered with Dermoshop to create a branded diagnostic tool featuring two core technologies: ## The Challenge For the Haptic Skin Analytics, Dermoshop needed to make the "understand their client's needs" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair claims. The brief for the Haptic Skin Analytics was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dermoshop. ## The Approach USP Demo Solutions built the Haptic Skin Analytics for Dermoshop around the Hydration Test - Body method, reducing the understand their client's needs story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Haptic Skin Analytics, the demo substantiates claim areas such as hydration, repair, so a single asset can carry several conversations across the Dermoshop range. ## The Result The result for Dermoshop is a collect data, delivered through the Haptic Skin Analytics as something the consumer experiences first-hand rather than has to take on trust. By turning Dermoshop's "understand their client's needs" message into a hands-on Hydration Test - Body moment, the Haptic Skin Analytics becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dermoshop runs the Haptic Skin Analytics primarily for retail activation, pharmacy, digital campaign, consultation tool, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Haptic Skin Analytics is run by the consumer rather than presented to them, Dermoshop earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Dermoshop, part of Dermosil,, the Haptic Skin Analytics serves the skin care category and puts the "understand their client's needs" claim on display. The core method behind the Dermoshop demo is Hydration Test - Body, applied here to substantiate hydration, repair claims. Dermoshop most often runs this demo typically deployed for retail activation, pharmacy, digital campaign, consultation tool, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Haptic Skin Analytics demonstrate? It turns the "understand their client's needs" message into something a shopper can watch happen, delivering collect data in the moment. How does Dermoshop – Haptic Skin Analytics work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, pharmacy, digital campaign, consultation tool without adaptation work, keeping the Dermoshop story consistent everywhere. TechnologyHydration Test - Body, Skin Type Test Benefitcollect data CategorySkin Care BrandDermoshop --- ## Page: /demo-library/dermosil-foundation-colour-finder **Title:** Dermosil – Online Shade Finder by USP Demo Solutions **Description:** Dermosil Real Shade Finder case study proving the "On-skin colour match" claim so shoppers see colour match. A repeatable colour cosmetics demo by… ← Back to Demo Library ![Dermosil – Foundation Colour Finder] Dermosil # Dermosil – Online Shade Finder Claim: "On-skin colour match" ## Overview To address this, they required a cost-effective, mess-free alternative to traditional product sampling that would provide users with a seamless on-skin matching experience, all while complementing their online shopping platform. USP’s Contribution USP Demo Solutions developed the Real Shade Finder , a cutting-edge haptic tool designed to revolutionize foundation selection. This tool allows users to test various foundation shades directly on their skin, eliminating the mess and waste typically associated with physical samples. The Real Shade Finder not only delivers a highly accurate on-skin match but also aligns perfectly with Dermosil’s commitment to offering a premium customer experience. By integrating this innovative solution, Dermosil bridged the gap between physical product testing and online shopping, creating a cohesive and engaging consumer journey. ## The Challenge For the Online Shade Finder, Dermosil needed to make the "On-skin colour match" promise something shoppers in the colour cosmetics category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise colour match claims. The brief for the Online Shade Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dermosil. ## The Approach USP Demo Solutions built the Online Shade Finder for Dermosil around the Real Shade Finder method, reducing the On-skin colour match story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the colour cosmetics aisle instead of a one-way pitch. From the same physical interaction with the Online Shade Finder, the demo substantiates claim areas such as colour match, so a single asset can carry several conversations across the Dermosil range. ## The Result The result for Dermosil is a colour match, delivered through the Online Shade Finder as something the consumer experiences first-hand rather than has to take on trust. By turning Dermosil's "On-skin colour match" message into a hands-on Real Shade Finder moment, the Online Shade Finder becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dermosil runs the Online Shade Finder primarily for pharmacy, digital campaign, consultation tool, delivered in phygital so the same Real Shade Finder proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Online Shade Finder is run by the consumer rather than presented to them, Dermosil earns a moment of genuine participation that lands harder than any printed colour cosmetics claim. ## At a Glance Dermosil commissioned the Online Shade Finder as a colour cosmetics demonstration tool built by USP Demo Solutions around the "On-skin colour match" claim. Technically, the Dermosil demo relies on Real Shade Finder and supports claim areas including colour match. For Dermosil, the tool is available as phygital and typically deployed for pharmacy, digital campaign, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Online Shade Finder prove? It makes the "On-skin colour match" claim visible on the spot, giving shoppers colour match instead of a promise they have to take on trust. What is the mechanism behind Dermosil – Online Shade Finder? It is built on Real Shade Finder, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Dermosil use it? The Online Shade Finder is designed for pharmacy, digital campaign, consultation tool and ships as phygital, so one asset supports the whole colour cosmetics conversation. TechnologyReal Shade Finder BenefitColour match CategoryColour Cosmetics BrandDermosil --- ## Page: /demo-library/diadermine-2d-wrinkle-test **Title:** Diadermine – 2D Wrinkle Test by USP Demo Solutions **Description:** Diadermine Wrinkle Test case study proving the "Wrinkle-free Skin" claim so shoppers see visual on fading wrinkles. A repeatable skin care demo by USP… ← Back to Demo Library ![Diadermine – 2D Wrinkle Test] Diadermine # Diadermine – 2D Wrinkle Test Henkel Claim: "Wrinkle-free Skin" ## Overview USP’s Contribution USP Demo Solutions developed a Wrinkle Test tool tailored to Diadermine’s needs. This cutting-edge demo allowed consumers to visually assess the reduction of wrinkles and improvement in skin texture after product use. By providing a tangible, results-driven experience, the tool effectively communicated the brand’s promise of wrinkle-free skin. Designed to be easy to use, the Wrinkle Test enabled consumers to track their skin’s progress over four weeks, offering a clear and engaging way to experience the product’s transformative effects. Whether used at point-of-sale (POS) locations or in online activations, the tool became a vital element in Diadermine’s marketing campaign. Impact The Wrinkle Test tool elevated Diadermine’s ability to communicate its product’s benefits effectively, creating a memorable and trustworthy consumer experience. The campaign not only reinforced Diadermine’s position as a leader in skincare innovation but also increased consumer confidence in the brand’s claims. ## The Challenge For the 2D Wrinkle Test, Diadermine needed to make the "Wrinkle-free Skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the 2D Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Diadermine. ## The Approach USP Demo Solutions built the 2D Wrinkle Test for Diadermine around the Wrinkle Test method, reducing the Wrinkle-free Skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the 2D Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Diadermine range. ## The Result The result for Diadermine is a visual on fading wrinkles, delivered through the 2D Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust. By turning Diadermine's "Wrinkle-free Skin" message into a hands-on Wrinkle Test moment, the 2D Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Diadermine runs the 2D Wrinkle Test primarily for pharmacy, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the 2D Wrinkle Test is run by the consumer rather than presented to them, Diadermine earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Diadermine can roll the 2D Wrinkle Test out across markets without retraining staff every time. ## At a Glance The 2D Wrinkle Test was created for Diadermine, part of Henkel, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Wrinkle-free Skin" claim. Wrinkle Test sits at the heart of the mechanism Diadermine runs here, covering anti-aging claim territory. In practice the 2D Wrinkle Test for Diadermine is available as diagnostic tool and typically deployed for pharmacy. ## Frequently Asked Questions What does the 2D Wrinkle Test demonstrate? It turns the "Wrinkle-free Skin" message into something a shopper can watch happen, delivering visual on fading wrinkles in the moment. How does Diadermine – 2D Wrinkle Test work? It uses Wrinkle Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into pharmacy without adaptation work, keeping the Diadermine story consistent everywhere. TechnologyWrinkle Test BenefitVisual on fading wrinkles CategorySkin Care BrandDiadermine --- ## Page: /demo-library/diadermine-lift-botology-product-proof **Title:** Diadermine Lift+ Botology product… by USP Demo Solutions **Description:** Diadermine Lift+ Botology product proof Wrinkle Test case study proving the "Visible difference consumer journey" claim so shoppers see at home… ← Back to Demo Library ![Diadermine Lift+ Botology product proof] Diadermine Lift+ Botology product proof # Diadermine Lift+ Botology product proof Henkel Claim: "Visible difference consumer journey" ## Overview USP developed a multi-use 2D Wrinkle tester that the consumer first could use before applying the product and then subsequently after each week for another 4 weeks so they may visually track the progress of their skin condition. ## The Challenge For the Diadermine Lift+ Botology product proof, Diadermine Lift+ Botology product proof needed to make the "Visible difference consumer journey" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging, volume claims. The brief for the Diadermine Lift+ Botology product proof was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Diadermine Lift+ Botology product proof. ## The Approach USP Demo Solutions built the Diadermine Lift+ Botology product proof for Diadermine Lift+ Botology product proof around the Wrinkle Test method, reducing the Visible difference consumer journey story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Diadermine Lift+ Botology product proof, the demo substantiates claim areas such as anti-aging, volume, so a single asset can carry several conversations across the Diadermine Lift+ Botology product proof range. ## The Result The result for Diadermine Lift+ Botology product proof is a at home engagement, delivered through the Diadermine Lift+ Botology product proof as something the consumer experiences first-hand rather than has to take on trust. By turning Diadermine Lift+ Botology product proof's "Visible difference consumer journey" message into a hands-on Wrinkle Test moment, the Diadermine Lift+ Botology product proof becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Diadermine Lift+ Botology product proof runs the Diadermine Lift+ Botology product proof primarily for pharmacy, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Diadermine Lift+ Botology product proof, part of Henkel,, the Diadermine Lift+ Botology product proof serves the skin care category and puts the "Visible difference consumer journey" claim on display. The core method behind the Diadermine Lift+ Botology product proof demo is Wrinkle Test, applied here to substantiate anti-aging, volume claims. Diadermine Lift+ Botology product proof most often runs this demo typically deployed for pharmacy, available as diagnostic tool. ## Frequently Asked Questions What does the Diadermine Lift+ Botology product proof prove? It makes the "Visible difference consumer journey" claim visible on the spot, giving shoppers at home engagement instead of a promise they have to take on trust. What is the mechanism behind Diadermine Lift+ Botology product proof? It is built on Wrinkle Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Diadermine Lift+ Botology product proof use it? The Diadermine Lift+ Botology product proof is designed for pharmacy and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyWrinkle Test BenefitAt home engagement CategorySkin Care BrandDiadermine Lift+ Botology product proof --- ## Page: /demo-library/dm-drogerie-markt-skin-type-test **Title:** DM Drogerie Markt – Skin Type Test by USP Demo Solutions **Description:** DM Drogerie Markt Skin Type Test case study proving the "Clear skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![DM Drogerie Markt – Skin Type Test] DM Drogerie Markt # DM Drogerie Markt – Skin Type Test dm Claim: "Clear skin" ## Overview USP’s Contribution USP Demo Solutions partnered with DM Drogerie Markt to design and produce a customized Skin Type Tester tailored to their specific needs. This branded diagnostic tool served as an engaging conversation starter between beauty advisors and customers. It provided accurate, quick, and hygienic skin type analysis, helping advisors recommend the most suitable skincare routines. The Skin Type Tester could also be used independently by customers, ensuring flexibility and convenience. This approach not only empowered DM beauty advisors to deliver expert consultations but also positioned the brand as a trusted authority in skincare. Impact By incorporating the Skin Type Tester, DM Drogerie Markt successfully enhanced their in-store customer interactions. The tool elevated the shopping experience, fostering trust and loyalty among consumers while reinforcing DM’s reputation as a leader in personalized skincare solutions. ## The Challenge For the Skin Type Test, DM Drogerie Markt needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise freshness claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for DM Drogerie Markt. ## The Approach USP Demo Solutions built the Skin Type Test for DM Drogerie Markt around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as freshness, so a single asset can carry several conversations across the DM Drogerie Markt range. ## The Result The result for DM Drogerie Markt is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning DM Drogerie Markt's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, DM Drogerie Markt runs the Skin Type Test primarily for retail activation, pharmacy, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, DM Drogerie Markt earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance DM Drogerie Markt, part of dm, commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the DM Drogerie Markt demo relies on Skin Type Test and supports claim areas including freshness. For DM Drogerie Markt, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, pharmacy, internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Test demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering clear skin in the moment. How does DM Drogerie Markt – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, pharmacy, internal training, consultation tool without adaptation work, keeping the DM Drogerie Markt story consistent everywhere. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandDM Drogerie Markt --- ## Page: /demo-library/dove-body-lotion-longevity-test **Title:** Dove Body Lotion Longevity Test by USP Demo Solutions **Description:** Dove Body Lotion Longevity Test Hydration Test - Body case study proving the "Long Lasting Moisture Boost" claim so shoppers see longer hydration. A… ← Back to Demo Library ![Dove Body Lotion Longevity Test] Dove Body Lotion Longevity Test # Dove Body Lotion Longevity Test Unilever Claim: "Long Lasting Moisture Boost" ## Overview To achieve this, a scientific and visual approach was used. An easy to use on-skin hydration tester was used that could measure moisture levels at different times: A simple yet effective on-skin hydration test, that successfully educated consumers about the efficacy and longevity of Dove’s body lotion. Building trust among consumers, demonstrating that the product delivers on its promises of long-lasting hydration. ## The Challenge For the Dove Body Lotion Longevity Test, Dove Body Lotion Longevity Test needed to make the "Long Lasting Moisture Boost" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Dove Body Lotion Longevity Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dove Body Lotion Longevity Test. ## The Approach USP Demo Solutions built the Dove Body Lotion Longevity Test for Dove Body Lotion Longevity Test around the Hydration Test - Body method, reducing the Long Lasting Moisture Boost story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Dove Body Lotion Longevity Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Dove Body Lotion Longevity Test range. ## The Result The result for Dove Body Lotion Longevity Test is a longer hydration, delivered through the Dove Body Lotion Longevity Test as something the consumer experiences first-hand rather than has to take on trust. By turning Dove Body Lotion Longevity Test's "Long Lasting Moisture Boost" message into a hands-on Hydration Test - Body moment, the Dove Body Lotion Longevity Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dove Body Lotion Longevity Test runs the Dove Body Lotion Longevity Test primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Dove Body Lotion Longevity Test, part of Unilever, commissioned the Dove Body Lotion Longevity Test as a body care demonstration tool built by USP Demo Solutions around the "Long Lasting Moisture Boost" claim. Technically, the Dove Body Lotion Longevity Test demo relies on Hydration Test - Body and supports claim areas including hydration. For Dove Body Lotion Longevity Test, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Dove Body Lotion Longevity Test demonstrate? It turns the "Long Lasting Moisture Boost" message into something a shopper can watch happen, delivering longer hydration in the moment. How does Dove Body Lotion Longevity Test work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Dove Body Lotion Longevity Test story consistent everywhere. TechnologyHydration Test - Body BenefitLonger Hydration CategoryBody Care BrandDove Body Lotion Longevity Test --- ## Page: /demo-library/dove-how-does-your-hair-feel **Title:** Dove – How Does Your Hair Feel? by USP Demo Solutions **Description:** Dove Roughness & Dullness Demo - Face case study proving the "smooth, healthy hair" claim so shoppers see pos with bas. A repeatable hair care demo… ← Back to Demo Library ![Dove – How Does Your Hair Feel?] Dove # Dove – How Does Your Hair Feel? Unilever Claim: "smooth, healthy hair" ## Overview USP’s Contribution USP Demo Solutions partnered with Dove to develop an innovative Hair Diagnostic Demo Card that provided a seamless, engaging, and cost-effective solution. Leveraging USP’s roughness technology , the demo card displayed three different types of hair quality, each linked to a specific Dove conditioner designed to address the issue. Consumers could match their hair’s condition to the examples on the card, either independently or with guidance from beauty advisors. The card not only demonstrated how the conditioners worked but also provided instant product recommendations, helping consumers make confident purchasing decisions. Impact The Hair Diagnostic Demo Card allowed Dove to simplify hair diagnostics while significantly increasing consumer engagement at point-of-sale (POS) locations. This innovative tool enabled the brand to build trust and loyalty by delivering personalized recommendations, reinforcing Dove’s position as a leader in hair care solutions. ## The Challenge For the How Does Your Hair Feel?, Dove needed to make the "smooth, healthy hair" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims. The brief for the How Does Your Hair Feel? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dove. ## The Approach USP Demo Solutions built the How Does Your Hair Feel? for Dove around the Roughness & Dullness Demo - Face method, reducing the smooth, healthy hair story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the How Does Your Hair Feel?, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the Dove range. ## The Result The result for Dove is a pos with bas, delivered through the How Does Your Hair Feel? as something the consumer experiences first-hand rather than has to take on trust. By turning Dove's "smooth, healthy hair" message into a hands-on Roughness & Dullness Demo - Face moment, the How Does Your Hair Feel? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dove runs the How Does Your Hair Feel? primarily for retail activation, delivered in diagnostic tool, physical demo so the same Roughness & Dullness Demo - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the How Does Your Hair Feel? is run by the consumer rather than presented to them, Dove earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance The How Does Your Hair Feel? was created for Dove, part of Unilever, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "smooth, healthy hair" claim. Roughness & Dullness Demo - Face sits at the heart of the mechanism Dove runs here, covering repair claim territory. In practice the How Does Your Hair Feel? for Dove is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the How Does Your Hair Feel? prove? It makes the "smooth, healthy hair" claim visible on the spot, giving shoppers pos with bas instead of a promise they have to take on trust. What is the mechanism behind Dove – How Does Your Hair Feel?? It is built on Roughness & Dullness Demo - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Dove use it? The How Does Your Hair Feel? is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole hair care conversation. TechnologyRoughness & Dullness Demo - Face BenefitPOS with BAs CategoryHair Care BrandDove --- ## Page: /demo-library/dove-hydration-check **Title:** Dove – Body Hydration Test by USP Demo Solutions **Description:** Dove Hydration Test - Body case study proving the "hydrated skin" claim so shoppers see engaging and emotional consumer experience. A repeatable… ← Back to Demo Library ![Dove – Hydration Check] Dove # Dove – Body Hydration Test Unilever Claim: "hydrated skin" ## Overview The campaign aimed to reinforce Dove DermaSpa’s product truth while enhancing consumer trust and driving purchase decisions. USP’s Contribution To bring Dove’s vision to life, USP Demo Solutions developed a Hydration Test Strip tailored for in-store use. This easy-to-use tool created an engaging and emotional moment for consumers, known as the “Beauty Moment of Truth.” The strip enabled shoppers to measure their skin’s hydration level before and after applying Dove DermaSpa, providing clear, visual proof of the product’s superior moisturizing benefits. The solution seamlessly integrated with in-store promotions, empowering beauty consultants to create an interactive experience that resonated with consumers on a personal level. ## The Challenge For the Body Hydration Test, Dove needed to make the "hydrated skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Body Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dove. ## The Approach The Dove DermaSpa team sought an engaging, in-store solution to demonstrate the superior hydration benefits of their body care products. Their goal was to create an interactive and emotional consumer experience that allowed shoppers to see and feel the product’s effectiveness firsthand. USP Demo Solutions built the Body Hydration Test for Dove around the Hydration Test - Body method, reducing the hydrated skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Body Hydration Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Dove range. ## The Result The result for Dove is a engaging and emotional consumer experience, delivered through the Body Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Dove's "hydrated skin" message into a hands-on Hydration Test - Body moment, the Body Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dove runs the Body Hydration Test primarily for retail activation, pharmacy, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Body Hydration Test was created for Dove, part of Unilever, by USP Demo Solutions as a dedicated body care demonstration substantiating the "hydrated skin" claim. Hydration Test - Body sits at the heart of the mechanism Dove runs here, covering hydration claim territory. In practice the Body Hydration Test for Dove is available as diagnostic tool, physical demo and typically deployed for retail activation, pharmacy. ## Frequently Asked Questions What does the Body Hydration Test demonstrate? It turns the "hydrated skin" message into something a shopper can watch happen, delivering engaging and emotional consumer experience in the moment. How does Dove – Body Hydration Test work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, pharmacy without adaptation work, keeping the Dove story consistent everywhere. TechnologyHydration Test - Body BenefitEngaging and emotional consumer experience CategoryBody Care BrandDove --- ## Page: /demo-library/dove-is-your-skin-hydrated **Title:** Dove – Is Your Skin Hydrated? by USP Demo Solutions **Description:** Dove Hydration Test - Body case study proving the "Hydrates skin" claim so shoppers see hydrated skin. A repeatable body care demo by USP Demo… ← Back to Demo Library ![Dove – Is Your Skin Hydrated?] Dove # Dove – Is Your Skin Hydrated? Unilever Claim: "Hydrates skin" ## Overview Using a two-step process: first, consumers assessed their skin’s hydration levels using the innovative hydration level tool. Then, after applying Dove DermaSpa products, they repeated the test to observe immediate, visible improvements. In addition to bolstering the product’s claims, this strategy increased customer confidence in Dove DermaSpa’s exceptional skincare products. USP’s Contribution Understanding the importance of creating an emotional and sensory experience, USP Demo Solutions designed the Hydration Test Strip , a simple yet powerful tool that delivered what Dove termed the “Beauty Moment of Truth.” The test strip allowed consumers to measure their skin’s hydration levels before and after using Dove DermaSpa. The instant, tangible results not only validated the product’s efficacy but also created a deeply engaging and memorable experience for shoppers, becoming a key component of Dove’s in-store promotions, helping beauty consultants demonstrate product benefits in a clear and compelling way. ## The Challenge For the Is Your Skin Hydrated?, Dove needed to make the "Hydrates skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Is Your Skin Hydrated? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dove. ## The Approach USP Demo Solutions built the Is Your Skin Hydrated? for Dove around the Hydration Test - Body method, reducing the Hydrates skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Is Your Skin Hydrated?, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Dove range. ## The Result The result for Dove is a hydrated skin, delivered through the Is Your Skin Hydrated? as something the consumer experiences first-hand rather than has to take on trust. By turning Dove's "Hydrates skin" message into a hands-on Hydration Test - Body moment, the Is Your Skin Hydrated? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dove runs the Is Your Skin Hydrated? primarily for retail activation, pharmacy, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Is Your Skin Hydrated? is run by the consumer rather than presented to them, Dove earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance Built by USP Demo Solutions for Dove, part of Unilever,, the Is Your Skin Hydrated? serves the body care category and puts the "Hydrates skin" claim on display. The core method behind the Dove demo is Hydration Test - Body, applied here to substantiate hydration claims. Dove most often runs this demo typically deployed for retail activation, pharmacy, internal training, consultation tool, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Is Your Skin Hydrated? prove? It makes the "Hydrates skin" claim visible on the spot, giving shoppers hydrated skin instead of a promise they have to take on trust. What is the mechanism behind Dove – Is Your Skin Hydrated?? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Dove use it? The Is Your Skin Hydrated? is designed for retail activation, pharmacy, internal training, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole body care conversation. TechnologyHydration Test - Body BenefitHydrated Skin CategoryBody Care BrandDove --- ## Page: /demo-library/dove-scalp-build-up-test **Title:** Dove – Scalp Build-up Test by USP Demo Solutions **Description:** Dove Scalp Sebum Test case study proving the "Scalp Build-up" claim so shoppers see education. A repeatable hair care demo by USP Demo Solutions. ← Back to Demo Library ![Dove – Scalp Build-up Test] Dove # Dove – Scalp Build-up Test Unilever Claim: "Scalp Build-up" ## Overview The objective was to empower consumers to independently understand their scalp health and choose the right product for their needs, eliminating the need for beauty advisor assistance. Dove sought a solution that would act as both a traffic stopper and an educational tool, driving interest and increasing product conversions. USP’s Contribution USP Demo Solutions developed an engaging Scalp Sebum Test Demo designed to attract shoppers and provide them with personalized insights into their scalp condition. This easy-to-use diagnostic tool educated consumers on the importance of addressing scalp buildup while showcasing the benefits of Dove’s Scalp + Therapy products. The interactive demo not only served as an attention-grabbing in-store experience but also empowered consumers to make informed purchasing decisions, aligning perfectly with Dove’s mission to inspire confidence and self-care. ## The Challenge For the Scalp Build-up Test, Dove needed to make the "Scalp Build-up" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Scalp Build-up Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dove. ## The Approach USP Demo Solutions built the Scalp Build-up Test for Dove around the Scalp Sebum Test method, reducing the Scalp Build-up story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Build-up Test, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Dove range. ## The Result The result for Dove is a education, delivered through the Scalp Build-up Test as something the consumer experiences first-hand rather than has to take on trust. By turning Dove's "Scalp Build-up" message into a hands-on Scalp Sebum Test moment, the Scalp Build-up Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dove runs the Scalp Build-up Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Build-up Test is run by the consumer rather than presented to them, Dove earns a moment of genuine participation that lands harder than any printed hair care claim. USP Demo Solutions engineers each Scalp Sebum Test demo to be portable, on brand and repeatable, so Dove can roll the Scalp Build-up Test out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Dove, part of Unilever,, the Scalp Build-up Test serves the hair care category and puts the "Scalp Build-up" claim on display. The core method behind the Dove demo is Scalp Sebum Test, applied here to substantiate oil control claims. Dove most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Scalp Build-up Test demonstrate? It turns the "Scalp Build-up" message into something a shopper can watch happen, delivering education in the moment. How does Dove – Scalp Build-up Test work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Dove story consistent everywhere. TechnologyScalp Sebum Test BenefitEducation CategoryHair Care BrandDove --- ## Page: /demo-library/dove-smooth-irritation-free-underarms **Title:** Dove – Smooth, Irritation-Free… by USP Demo Solutions **Description:** Dove Deo Reactive Test case study proving the "Irritation-free" claim so shoppers see protect skin. A repeatable personal care demo by USP Demo… ← Back to Demo Library ![Dove – Smooth, Irritation-Free Underarms] Dove # Dove – Smooth, Irritation-Free Underarms Unilever Claim: "Irritation-free" ## Overview Having been briefed, the USP’s team developed concepts that ensured 1:1 engagement, while proving that the superiority of Dove deo’s care ingredients. Both parties agreed that USP’s Deo Reactive Card would give the best possible results, emotionally engaging consumers at the POS. The size and shape of the demo card were the next decisions to be made, and the specialists at USP then took care of the project’s next steps: artwork, printing, and timely delivery. ## The Challenge For the Smooth, Irritation-Free Underarms, Dove needed to make the "Irritation-free" promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing claims. The brief for the Smooth, Irritation-Free Underarms was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dove. ## The Approach Dove Deo primarily wanted to prove how well its Deo’s care ingredients protect skin, especially after hair removal. Besides proving product truth and product superiority, Dove Deo insisted on a tool which enabled consumers to test Dove’s product’s claim by themselves. USP Demo Solutions built the Smooth, Irritation-Free Underarms for Dove around the Deo Reactive Test method, reducing the Irritation-free story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch. From the same physical interaction with the Smooth, Irritation-Free Underarms, the demo substantiates claim areas such as sensitivity & soothing, so a single asset can carry several conversations across the Dove range. ## The Result The result for Dove is a protect skin, delivered through the Smooth, Irritation-Free Underarms as something the consumer experiences first-hand rather than has to take on trust. By turning Dove's "Irritation-free" message into a hands-on Deo Reactive Test moment, the Smooth, Irritation-Free Underarms becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dove runs the Smooth, Irritation-Free Underarms primarily for retail activation, delivered in diagnostic tool so the same Deo Reactive Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Dove, part of Unilever, commissioned the Smooth, Irritation-Free Underarms as a personal care demonstration tool built by USP Demo Solutions around the "Irritation-free" claim. Technically, the Dove demo relies on Deo Reactive Test and supports claim areas including sensitivity & soothing. For Dove, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Smooth, Irritation-Free Underarms prove? It makes the "Irritation-free" claim visible on the spot, giving shoppers protect skin instead of a promise they have to take on trust. What is the mechanism behind Dove – Smooth, Irritation-Free Underarms? It is built on Deo Reactive Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Dove use it? The Smooth, Irritation-Free Underarms is designed for retail activation and ships as diagnostic tool, so one asset supports the whole personal care conversation. TechnologyDeo Reactive Test BenefitProtect skin CategoryPersonal Care BrandDove --- ## Page: /demo-library/dr-ci-labo-how-it-would-work-on-skin **Title:** Dr.Ci:Labo – How it would work on… by USP Demo Solutions **Description:** Dr.Ci:Labo Brightening Demo case study proving the "Brighter skin" claim so shoppers see visibly show how the product reacts and brightens the skin. A… ← Back to Demo Library ![Dr.Ci:Labo – How it would work on skin] Dr.Ci:Labo # Dr.Ci:Labo – How it would work on skin Johnson & Johnson Claim: "Brighter skin" ## Overview USP’s Contribution Leveraging USP’s advanced Brightening Technology , a branded Brightening Demo Card was developed to bring the serum’s benefits to life. This easy-to-use tool allowed consumers to experience the product’s effect visually and immediately, making the science behind brighter skin both accessible and engaging. Designed for use in travel retail environments, the demo card empowered beauty consultants to captivate travelers with a dynamic, hands-on experience. By providing a tangible demonstration of the product’s performance, the tool effectively conveyed DR.CI:LABO’s unique value proposition and enhanced consumer confidence in the brand. Impact The Brightening Demo Card successfully positioned DR.CI:LABO serum as a must-have skincare product in the travel retail space. By delivering a compelling, science-backed demonstration, the tool attracted consumer attention, increased foot traffic, and drove sales. ## The Challenge For the How it would work on skin, Dr.Ci:Labo needed to make the "Brighter skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise whitening claims. The brief for the How it would work on skin was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dr.Ci:Labo. ## The Approach USP Demo Solutions built the How it would work on skin for Dr.Ci:Labo around the Brightening Demo method, reducing the Brighter skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the How it would work on skin, the demo substantiates claim areas such as whitening, so a single asset can carry several conversations across the Dr.Ci:Labo range. ## The Result The result for Dr.Ci:Labo is a visibly show how the product reacts and brightens the skin, delivered through the How it would work on skin as something the consumer experiences first-hand rather than has to take on trust. By turning Dr.Ci:Labo's "Brighter skin" message into a hands-on Brightening Demo moment, the How it would work on skin becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Dr.Ci:Labo runs the How it would work on skin primarily for retail activation, delivered in physical demo so the same Brightening Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the How it would work on skin is run by the consumer rather than presented to them, Dr.Ci:Labo earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The How it would work on skin was created for Dr.Ci:Labo, part of Johnson & Johnson, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Brighter skin" claim. Brightening Demo sits at the heart of the mechanism Dr.Ci:Labo runs here, covering whitening claim territory. In practice the How it would work on skin for Dr.Ci:Labo is available as physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the How it would work on skin prove? It makes the "Brighter skin" claim visible on the spot, giving shoppers visibly show how the product reacts and brightens the skin instead of a promise they have to take on trust. What is the mechanism behind Dr.Ci:Labo – How it would work on skin? It is built on Brightening Demo, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Dr.Ci:Labo use it? The How it would work on skin is designed for retail activation and ships as physical demo, so one asset supports the whole skin care conversation. TechnologyBrightening Demo Benefitvisibly show how the product reacts and brightens the skin. CategorySkin Care BrandDr.Ci:Labo --- ## Page: /demo-library/ea-targeted-skin-solution **Title:** EA – Targeted Skin Solution by USP Demo Solutions **Description:** EA Face Hydration Test case study proving the "Educating on skin concerns" claim so shoppers see education. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![EA – Targeted Skin Solution] EA # EA – Targeted Skin Solution Elizabeth Arden Claim: "Educating on skin concerns" ## Overview The marketing team envisioned the campaign under the theme of “Targeting Skin Solution,” aiming to simplify the decision-making process for shoppers while showcasing Elizabeth Arden’s expertise in skincare. USP’s Contribution USP Demo Solutions developed a multi-technology demo card that incorporated three advanced testers from its portfolio. This innovative card enabled consumers to assess key skin concerns, including hydration levels and wrinkles, offering insights into their specific needs. The experience was gamified using a scratch-off surface, adding a playful element to the diagnostic process. Shoppers could uncover personalized day and night skincare routines tailored to their results. This engaging and educational tool not only enhanced the consumer experience but also demonstrated the efficacy of Elizabeth Arden’s products, helping shoppers make confident, informed decisions. ## The Challenge For the Targeted Skin Solution, EA needed to make the "Educating on skin concerns" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-aging claims. The brief for the Targeted Skin Solution was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for EA. ## The Approach USP Demo Solutions built the Targeted Skin Solution for EA around the Face Hydration Test method, reducing the Educating on skin concerns story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Targeted Skin Solution, the demo substantiates claim areas such as hydration, anti-aging, so a single asset can carry several conversations across the EA range. ## The Result The result for EA is a education, delivered through the Targeted Skin Solution as something the consumer experiences first-hand rather than has to take on trust. By turning EA's "Educating on skin concerns" message into a hands-on Face Hydration Test moment, the Targeted Skin Solution becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, EA runs the Targeted Skin Solution primarily for retail activation, delivered in diagnostic tool, physical demo so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Targeted Skin Solution is run by the consumer rather than presented to them, EA earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for EA, part of Elizabeth Arden,, the Targeted Skin Solution serves the skin care category and puts the "Educating on skin concerns" claim on display. The core method behind the EA demo is Face Hydration Test, applied here to substantiate hydration, anti-aging claims. EA most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Targeted Skin Solution demonstrate? It turns the "Educating on skin concerns" message into something a shopper can watch happen, delivering education in the moment. How does EA – Targeted Skin Solution work? It uses Face Hydration Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the EA story consistent everywhere. TechnologyFace Hydration Test, Wrinkle Test BenefitEducation CategorySkin Care BrandEA --- ## Page: /demo-library/emami-skin-type-test **Title:** Emami – Skin Type Test by USP Demo Solutions **Description:** Emami Skin Type Test case study proving the "Clear skin" claim so shoppers see educate consumer's on skin needs. A repeatable skin care demo by USP… ← Back to Demo Library ![Emami – Skin Type Test] Emami # Emami – Skin Type Test Claim: "Clear skin" ## Overview Partnering with USP Demo Solutions , Emami leveraged the power of USP’s Skin Type Test , a science-backed technology that delivers quick, accurate skin analyses at the point of sale (POS) . Within seconds, consumers receive precise readings of whether their skin is dry, normal, combination, or oily. By interpreting these insights, shoppers instantly identify which Emami product aligns perfectly with their specific skin requirements. Empowered with this knowledge, they can make informed choices, leading to greater satisfaction and paving the way for stronger, more lasting bonds with the brand. The alignment between Emami’s goals and USP Demo Solutions’ capabilities made the Skin Type Test implementation seamless. The tool’s user-friendly nature and rapid, reliable diagnostics presented Emami with an effective channel to educate customers in real time with no additional training or complicated setup required. The clarity provided by the test heightened trust in Emami’s product recommendations, inspiring confidence in every new skincare purchase. ## The Challenge For the Skin Type Test, Emami needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Emami. ## The Approach USP Demo Solutions built the Skin Type Test for Emami around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Emami range. ## The Result The result for Emami is a educate consumer's on skin needs, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Emami's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Emami runs the Skin Type Test primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Emami earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Emami commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the Emami demo relies on Skin Type Test and supports claim areas including cleansing & purity, hydration. For Emami, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Clear skin" claim visible on the spot, giving shoppers educate consumer's on skin needs instead of a promise they have to take on trust. What is the mechanism behind Emami – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Emami use it? The Skin Type Test is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitEducate consumer's on skin needs CategorySkin Care BrandEmami --- ## Page: /demo-library/estee-lauder-uv-demo-tool **Title:** Estée Lauder – UV Demo Tool by USP Demo Solutions **Description:** Estée Lauder Sun Damage Demo - Dark Spots & Wrinkles case study proving the "Less dark spots and wrinkles/sun damage" claim so shoppers see… ← Back to Demo Library ![Estée Lauder – UV Demo Tool] Estée Lauder # Estée Lauder – UV Demo Tool Claim: "Less dark spots and wrinkles/sun damage" ## Overview By collaborating with USP Demo Solutions , Estée Lauder implemented a Sun Damage Demo specifically tailored to showcase the brand’s commitment to preventing premature aging caused by UV exposure. Through a hands-on demonstration, consumers can visualize the impact of sun damage on their skin, underscoring the importance of daily protection. Using this interactive tool, Beauty Advisors effectively educate shoppers on how to shield against harmful rays and reduce visible signs of aging–reinforcing the less dark spots and wrinkles claim. This approach not only boosts in-store and direct-selling experiences but also transforms the way customers perceive sun care. By swapping one-size-fits-all sales tactics for data-driven skincare consultations, Estée Lauder empowers consumers to make informed decisions about their daily routines. With support from USP Demo Solutions, the brand continues to innovate in demo creation , providing a memorable, eye-opening engagement that fosters trust and loyalty. ## The Challenge For the UV Demo Tool, Estée Lauder needed to make the "Less dark spots and wrinkles/sun damage" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, damage protection claims. The brief for the UV Demo Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Estée Lauder. ## The Approach USP Demo Solutions built the UV Demo Tool for Estée Lauder around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Less dark spots and wrinkles/sun damage story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the UV Demo Tool, the demo substantiates claim areas such as uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the Estée Lauder range. ## The Result The result for Estée Lauder is a engaging and educational activation tool, delivered through the UV Demo Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Estée Lauder's "Less dark spots and wrinkles/sun damage" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the UV Demo Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Estée Lauder runs the UV Demo Tool primarily for internal training, digital campaign, consultation tool, delivered in phygital so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Estée Lauder, the UV Demo Tool serves the sun care category and puts the "Less dark spots and wrinkles/sun damage" claim on display. The core method behind the Estée Lauder demo is Sun Damage Demo - Dark Spots & Wrinkles, applied here to substantiate uv protection, anti-aging, whitening, damage protection claims. Estée Lauder most often runs this demo typically deployed for internal training, digital campaign, consultation tool, available as phygital. ## Frequently Asked Questions What does the UV Demo Tool prove? It makes the "Less dark spots and wrinkles/sun damage" claim visible on the spot, giving shoppers engaging and educational activation tool instead of a promise they have to take on trust. What is the mechanism behind Estée Lauder – UV Demo Tool? It is built on Sun Damage Demo - Dark Spots & Wrinkles, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Estée Lauder use it? The UV Demo Tool is designed for internal training, digital campaign, consultation tool and ships as phygital, so one asset supports the whole sun care conversation. TechnologySun Damage Demo - Dark Spots & Wrinkles BenefitEngaging and educational activation tool CategorySun Care BrandEstée Lauder --- ## Page: /demo-library/estee-lauder-wrinkle-test **Title:** Estée Lauder – Wrinkle Test by USP Demo Solutions **Description:** Estée Lauder Wrinkle Test case study proving the "Reduce wrinkles" claim so shoppers see interactive tool. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Estée Lauder – Wrinkle Test] Estée Lauder # Estée Lauder – Wrinkle Test Claim: "Reduce wrinkles" ## Overview Through this Wrinkle Test , consumers could quickly measure their wrinkle levels in seconds. The test card’s design made it easy for users to apply the strip themselves, giving them instant feedback without needing assistance. However, to fully interpret the results–and get the best product recommendations–they would head to Estée Lauder’s cosmetic counter, where expert beauty advisors awaited. These trained professionals could then consult with each consumer, interpreting the data and customizing a skincare regimen tailored specifically to their wrinkle profile. By shifting the conversation from selling to consulting , Estée Lauder successfully bridged the gap between brand information and personal relevance. Customers could now clearly understand why certain products were being recommended, building trust in the brand’s solutions for reducing wrinkles and nurturing healthy, youthful skin. The ease of use and portability of the Wrinkle Level Tester underscored Estée Lauder’s commitment to consumer-centric innovation–allowing shoppers to engage with the technology at the point of sale or in the comfort of their homes. ## The Challenge For the Wrinkle Test, Estée Lauder needed to make the "Reduce wrinkles" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Estée Lauder. ## The Approach USP Demo Solutions built the Wrinkle Test for Estée Lauder around the Wrinkle Test method, reducing the Reduce wrinkles story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Estée Lauder range. ## The Result The result for Estée Lauder is a interactive tool, delivered through the Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust. By turning Estée Lauder's "Reduce wrinkles" message into a hands-on Wrinkle Test moment, the Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Estée Lauder runs the Wrinkle Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Wrinkle Test is run by the consumer rather than presented to them, Estée Lauder earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Estée Lauder can roll the Wrinkle Test out across markets without retraining staff every time. ## At a Glance The Wrinkle Test was created for Estée Lauder by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Reduce wrinkles" claim. Wrinkle Test sits at the heart of the mechanism Estée Lauder runs here, covering anti-aging claim territory. In practice the Wrinkle Test for Estée Lauder is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Wrinkle Test demonstrate? It turns the "Reduce wrinkles" message into something a shopper can watch happen, delivering interactive tool in the moment. How does Estée Lauder – Wrinkle Test work? It uses Wrinkle Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Estée Lauder story consistent everywhere. TechnologyWrinkle Test BenefitInteractive tool CategorySkin Care BrandEstée Lauder --- ## Page: /demo-library/eucerin-body-face-match **Title:** Eucerin – Body & Face Match by USP Demo Solutions **Description:** Eucerin Hydration Test - Body case study proving the "Hydration" claim so shoppers see efficacy. A repeatable body care demo by USP Demo Solutions. ← Back to Demo Library ![Eucerin – Body & Face Match] Eucerin # Eucerin – Body & Face Match Beiersdorf Claim: "Hydration" ## Overview Developed in partnership with USP Demo Solutions , these Hydration Test – Body and Hydration Test – Face demos revolutionize the point-of-sale experience. By immersing users in a tactile, sensory assessment , the tools offer credible proof of Eucerin’s dedication to efficacy . This interactive approach not only saves time but also increases trust and confidence in the brand, enhancing overall engagement between consumers and beauty advisors . With a process that’s as straightforward as pressing the tester onto the skin, customers can immediately gauge their hydration status. The results are presented in a clear, easy-to-understand format, providing practical guidance on selecting the perfect product variant that addresses both facial and body hydration needs. By bridging the gap between science and simplicity, Eucerin stands out as a leader in demo creation –making skincare consultations faster, more accurate, and more personal. This hands-on method underscores Eucerin’s hydration claim, as consumers witness visible data reinforcing the performance of each recommended solution. The technology’s speed and intuitive design ensure professionalism , contributing to a memorable, trust-building encounter at the POS. Ultimately, the on-skin testers empower shoppers to feel confident about their skincare choices, demonstrating Eucerin’s commitment to effective , science-backed solutions that cater to individual needs. ## The Challenge For the Body & Face Match, Eucerin needed to make the "Hydration" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Body & Face Match was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Eucerin. ## The Approach USP Demo Solutions built the Body & Face Match for Eucerin around the Hydration Test - Body method, reducing the Hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Body & Face Match, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Eucerin range. ## The Result The result for Eucerin is a efficacy, delivered through the Body & Face Match as something the consumer experiences first-hand rather than has to take on trust. By turning Eucerin's "Hydration" message into a hands-on Hydration Test - Body moment, the Body & Face Match becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Eucerin runs the Body & Face Match primarily for consultation tool, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Body & Face Match is run by the consumer rather than presented to them, Eucerin earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance The Body & Face Match was created for Eucerin, part of Beiersdorf, by USP Demo Solutions as a dedicated body care demonstration substantiating the "Hydration" claim. Hydration Test - Body sits at the heart of the mechanism Eucerin runs here, covering hydration claim territory. In practice the Body & Face Match for Eucerin is available as diagnostic tool and typically deployed for consultation tool. ## Frequently Asked Questions What does the Body & Face Match prove? It makes the "Hydration" claim visible on the spot, giving shoppers efficacy instead of a promise they have to take on trust. What is the mechanism behind Eucerin – Body & Face Match? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Eucerin use it? The Body & Face Match is designed for consultation tool and ships as diagnostic tool, so one asset supports the whole body care conversation. TechnologyHydration Test - Body, Hydration Test - Face BenefitEfficacy CategoryBody Care BrandEucerin --- ## Page: /demo-library/eucerin-shine-and-oil-control-test **Title:** Eucerin – Shine and Oil Control Test by USP Demo Solutions **Description:** Eucerin Shine Level Test case study proving the "Oil Control" claim so shoppers see efficacy. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Eucerin – Shine and Oil Control Test] Eucerin # Eucerin – Shine and Oil Control Test Beiersdorf Claim: "Oil Control" ## Overview To meet this need, USP Demo Solutions designed a demo card featuring two oil control testers –one for assessing a consumer’s sebum level before using the product, and another for after application. In as little as 5–7 seconds , the tool provides clear and simple results that spark immediate consumer interest. The visual contrast in shine level helps users see how effectively Eucerin’s product reduces excess oil, illustrating the brand’s commitment to delivering real, tangible benefits. This swift test methodology also frees Eucerin’s BAs to focus on consulting , rather than mere selling. They can engage customers in a sensory experience that brings the efficacy of Eucerin’s Oil Control technology to life. The tool itself is compact and intuitive, ensuring no specialized training is needed–just a straightforward application that fosters genuine conversations about personal skin care needs. By aligning user-friendly technology with professional expertise, Eucerin Argentina successfully boosts consumer confidence and brand credibility. The demo card not only creates an immersive buying journey but also showcases how Eucerin’s innovative solutions meet real-world skincare concerns. In a market where results matter most, the Oil Control demo underscores Eucerin’s promise of long-lasting, effective solutions that consumers can trust. ## The Challenge For the Shine and Oil Control Test, Eucerin needed to make the "Oil Control" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Shine and Oil Control Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Eucerin. ## The Approach USP Demo Solutions built the Shine and Oil Control Test for Eucerin around the Shine Level Test method, reducing the Oil Control story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Shine and Oil Control Test, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Eucerin range. ## The Result The result for Eucerin is a efficacy, delivered through the Shine and Oil Control Test as something the consumer experiences first-hand rather than has to take on trust. By turning Eucerin's "Oil Control" message into a hands-on Shine Level Test moment, the Shine and Oil Control Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Eucerin runs the Shine and Oil Control Test primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool so the same Shine Level Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Shine and Oil Control Test is run by the consumer rather than presented to them, Eucerin earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Eucerin, part of Beiersdorf, commissioned the Shine and Oil Control Test as a skin care demonstration tool built by USP Demo Solutions around the "Oil Control" claim. Technically, the Eucerin demo relies on Shine Level Test and supports claim areas including oil control. For Eucerin, the tool is available as diagnostic tool and typically deployed for retail activation, internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Shine and Oil Control Test demonstrate? It turns the "Oil Control" message into something a shopper can watch happen, delivering efficacy in the moment. How does Eucerin – Shine and Oil Control Test work? It uses Shine Level Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, internal training, consultation tool without adaptation work, keeping the Eucerin story consistent everywhere. TechnologyShine Level Test BenefitEfficacy CategorySkin Care BrandEucerin --- ## Page: /demo-library/eucerin-skin-activation **Title:** Eucerin – Skin Activation by USP Demo Solutions **Description:** Eucerin Sun Damage Demo - Dark Spots & Wrinkles case study proving the "Protects skin from harsh UV rays" claim so shoppers see visual on uv damage… ← Back to Demo Library ![Eucerin – Skin Activation] Eucerin # Eucerin – Skin Activation Beiersdorf Claim: "Protects skin from harsh UV rays" ## Overview Through a strategic partnership with USP Demo Solutions , Eucerin introduced a Sun Damage Demo –a powerful, science-backed experience that visually highlights the potential effects of UV exposure. This interactive test format empowers consumers to become active participants in assessing their own skin’s vulnerability. Leveraging beauty consultants , direct selling, and POS environments, shoppers can instantly see how UV radiation impacts skin health, revealing the potential for future dark spots or early signs of wrinkles . With straightforward instructions, the tool is designed to be user-friendly and requires minimal setup. In just moments, individuals witness the visible damage that unprotected skin may endure. The fast results affirm Eucerin’s commitment to providing reliable, results-driven products–underscoring the brand’s claim to protect skin from harsh UV rays . This demonstration not only reassures consumers about Eucerin’s effectiveness but also fosters genuine engagement, as the test becomes a conversation starter for in-store consultants. By transforming passive browsing into an interactive education moment, Eucerin successfully bridges the gap between product promise and tangible proof. The success of this demo creation ultimately bolsters Eucerin’s presence in the competitive sun care market, reinforcing its dedication to healthy, resilient skin . ## The Challenge For the Skin Activation, Eucerin needed to make the "Protects skin from harsh UV rays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, uv protection, anti-aging, whitening, damage protection claims. The brief for the Skin Activation was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Eucerin. ## The Approach USP Demo Solutions built the Skin Activation for Eucerin around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Protects skin from harsh UV rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Skin Activation, the demo substantiates claim areas such as oil control, uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the Eucerin range. ## The Result The result for Eucerin is a visual on uv damage, delivered through the Skin Activation as something the consumer experiences first-hand rather than has to take on trust. By turning Eucerin's "Protects skin from harsh UV rays" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the Skin Activation becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Eucerin runs the Skin Activation primarily for retail activation, delivered in physical demo so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Activation is run by the consumer rather than presented to them, Eucerin earns a moment of genuine participation that lands harder than any printed sun care claim. ## At a Glance Built by USP Demo Solutions for Eucerin, part of Beiersdorf,, the Skin Activation serves the sun care category and puts the "Protects skin from harsh UV rays" claim on display. The core method behind the Eucerin demo is Sun Damage Demo - Dark Spots & Wrinkles, applied here to substantiate oil control, uv protection, anti-aging, whitening, damage protection claims. Eucerin most often runs this demo typically deployed for retail activation, available as physical demo. ## Frequently Asked Questions What does the Skin Activation demonstrate? It turns the "Protects skin from harsh UV rays" message into something a shopper can watch happen, delivering visual on uv damage in the moment. How does Eucerin – Skin Activation work? It uses Sun Damage Demo - Dark Spots & Wrinkles to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation without adaptation work, keeping the Eucerin story consistent everywhere. TechnologySun Damage Demo - Dark Spots & Wrinkles BenefitVisual on UV damage CategorySun Care BrandEucerin --- ## Page: /demo-library/fruits-passion-skin-needs-hydration **Title:** Fruits & Passion – Skin Needs… by USP Demo Solutions **Description:** Fruits & Passion Hydration Test - Body case study proving the "Hydration" claim so shoppers see hydrated skin. A repeatable body care demo by USP… ← Back to Demo Library ![Fruits & Passion – Skin Needs Hydration] Fruits & Passion # Fruits & Passion – Skin Needs Hydration LG Household & Health Care Claim: "Hydration" ## Overview The USP team knew that the Fruits & Passion team required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers. USP developed solutions as per the brief received from Fruits & Passion. Both parties agreed that the Hydration Tool will be the ideal solution for 1:1 conversations.. Then the shape, and size of the demo cards was decided – and after that, the experts of USP handled the project’s next steps professionaly: artwork, printing and on-time delivery. ## The Challenge For the Skin Needs Hydration, Fruits & Passion needed to make the "Hydration" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair claims. The brief for the Skin Needs Hydration was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Fruits & Passion. ## The Approach Fruits & Passion needed a tool that enabled consumer engagement, while educating them about their own skin hydration and the need to care for it. Essentially, the POS tool was to be used to also evoke the need for a product. USP Demo Solutions built the Skin Needs Hydration for Fruits & Passion around the Hydration Test - Body method, reducing the Hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Skin Needs Hydration, the demo substantiates claim areas such as hydration, repair, so a single asset can carry several conversations across the Fruits & Passion range. ## The Result The result for Fruits & Passion is a hydrated skin, delivered through the Skin Needs Hydration as something the consumer experiences first-hand rather than has to take on trust. By turning Fruits & Passion's "Hydration" message into a hands-on Hydration Test - Body moment, the Skin Needs Hydration becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Fruits & Passion runs the Skin Needs Hydration primarily for retail activation, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Fruits & Passion, part of LG Household & Health Care, commissioned the Skin Needs Hydration as a body care demonstration tool built by USP Demo Solutions around the "Hydration" claim. Technically, the Fruits & Passion demo relies on Hydration Test - Body and supports claim areas including hydration, repair. For Fruits & Passion, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Needs Hydration prove? It makes the "Hydration" claim visible on the spot, giving shoppers hydrated skin instead of a promise they have to take on trust. What is the mechanism behind Fruits & Passion – Skin Needs Hydration? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Fruits & Passion use it? The Skin Needs Hydration is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole body care conversation. TechnologyHydration Test - Body BenefitHydrated skin CategoryBody Care BrandFruits & Passion --- ## Page: /demo-library/garancia-hydration-check **Title:** Garancia – Face Hydration Demo by USP Demo Solutions **Description:** Garancia Hydration Test - Face case study proving the "Understand product range" claim so shoppers see . A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Garancia – Hydration Check] Garancia # Garancia – Face Hydration Demo Claim: "Understand product range" ## Overview Turning to USP Demo Solutions , Garancia was introduced to a dual-technology system combining Hydration Level and Skin Type testing. This demo creation equipped influencers, Key Opinion Leaders (KOLs), and beauty consultants alike with a robust, intuitive way to coach consumers on the importance of proper product alignment. By generating clear insights into facial hydration levels and skin type, the diagnostic tool demystifies the selection process–highlighting the exact Garancia product that caters to each user’s unique condition. Designed for optimal engagement across various channels– Online , Pharmacy , POS , and even Direct Selling –the tool operates as both an educational and experiential piece. Consumers can self-administer the test or be guided by professionals, immediately translating the test results into personalized product recommendations. This level of customization not only enhances brand credibility but also fosters long-term user satisfaction, as individuals see firsthand how Garancia’s skincare range addresses their specific needs. ## The Challenge For the Face Hydration Demo, Garancia needed to make the "Understand product range" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Face Hydration Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garancia. ## The Approach USP Demo Solutions built the Face Hydration Demo for Garancia around the Hydration Test - Face method, reducing the Understand product range story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Face Hydration Demo, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Garancia range. ## The Result The result for Garancia is a , delivered through the Face Hydration Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Garancia's "Understand product range" message into a hands-on Hydration Test - Face moment, the Face Hydration Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garancia runs the Face Hydration Demo primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Face Hydration Demo is run by the consumer rather than presented to them, Garancia earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Hydration Test - Face demo to be portable, on brand and repeatable, so Garancia can roll the Face Hydration Demo out across markets without retraining staff every time. ## At a Glance The Face Hydration Demo was created for Garancia by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Understand product range" claim. Hydration Test - Face sits at the heart of the mechanism Garancia runs here, covering hydration claim territory. In practice the Face Hydration Demo for Garancia is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Face Hydration Demo demonstrate? It turns the "Understand product range" message into something a shopper can watch happen. How does Garancia – Face Hydration Demo work? It uses Hydration Test - Face to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Garancia story consistent everywhere. TechnologyHydration Test - Face, Skin Type Test Benefit. CategorySkin Care BrandGarancia --- ## Page: /demo-library/garnier-7-days-claim-proof **Title:** Garnier 7 Days – Claim Proof by USP Demo Solutions **Description:** Garnier 7 Days Face Hydration Test case study proving the "Increased hydration" claim so shoppers see hydrated skin. A repeatable body care demo by… ← Back to Demo Library ![Garnier 7 Days – Claim Proof] Garnier 7 Days # Garnier 7 Days – Claim Proof L'Oréal Claim: "Increased hydration" ## Overview The Garnier team came to USP with their vision and relied on them to ideate and create a winning solution for their need. Working on our three-step ideation concept USP went on to develop a winning demo: With each step being dependent on the success of the previous one and with a clear outcome (deliverables)​ ## The Challenge For the Claim Proof, Garnier 7 Days needed to make the "Increased hydration" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Claim Proof was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier 7 Days. ## The Approach USP Demo Solutions built the Claim Proof for Garnier 7 Days around the Face Hydration Test method, reducing the Increased hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Claim Proof, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Garnier 7 Days range. ## The Result The result for Garnier 7 Days is a hydrated skin, delivered through the Claim Proof as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier 7 Days's "Increased hydration" message into a hands-on Face Hydration Test moment, the Claim Proof becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier 7 Days runs the Claim Proof primarily for retail activation, delivered in diagnostic tool so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Claim Proof is run by the consumer rather than presented to them, Garnier 7 Days earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance Built by USP Demo Solutions for Garnier 7 Days, part of L'Oréal,, the Claim Proof serves the body care category and puts the "Increased hydration" claim on display. The core method behind the Garnier 7 Days demo is Face Hydration Test, applied here to substantiate hydration claims. Garnier 7 Days most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Claim Proof demonstrate? It turns the "Increased hydration" message into something a shopper can watch happen, delivering hydrated skin in the moment. How does Garnier 7 Days – Claim Proof work? It uses Face Hydration Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Garnier 7 Days story consistent everywhere. TechnologyFace Hydration Test BenefitHydrated skin CategoryBody Care BrandGarnier 7 Days --- ## Page: /demo-library/garnier-blends-find-your-perfect-blend **Title:** Garnier Blends – Find Your Perfect… by USP Demo Solutions **Description:** Garnier Blends Scalp Sebum Test case study proving the "Scalp Health Diagnostic Tool" claim so shoppers see moisture/hydration. A repeatable hair care… ← Back to Demo Library ![Garnier Blends – Find Your Perfect Blend] Garnier Blends # Garnier Blends – Find Your Perfect Blend L'Oréal Claim: "Scalp Health Diagnostic Tool" ## Overview USP Demo Solutions rose to the occasion by leveraging its Scalp Sebum Test technology. After exploring a variety of approaches, USP developed a two-step tool that quickly and accurately measures scalp sebum, providing immediate insight into moisture and hydration needs. Consumers can self-administer the test directly on their scalp–no in-store beauty advisor required–and learn exactly which Garnier shampoo matches their specific hair condition: With a swift measurement process, this interactive tool not only fosters brand engagement but also ensures a seamless experience at POS or during direct selling consultations. By prompting consumers to actively participate, Garnier transforms a standard product recommendation into an informative , hands-on journey. The tool’s clear and immediate results empower shoppers to make informed decisions–boosting their confidence in Garnier’s solutions for optimal hair hydration . This collaboration with USP Demo Solutions underscores Garnier’s commitment to innovative hair care experiences that prioritize the unique needs of each consumer’s scalp. By combining advanced demo creation techniques with user-friendly interfaces, Garnier successfully positions itself as a go-to source for effective, personalized hair nourishment–solidifying its reputation for delivering moisture , hydration , and real-world results that customers can see and feel. ## The Challenge For the Find Your Perfect Blend, Garnier Blends needed to make the "Scalp Health Diagnostic Tool" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, oil control, repair claims. The brief for the Find Your Perfect Blend was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier Blends. ## The Approach USP Demo Solutions built the Find Your Perfect Blend for Garnier Blends around the Scalp Sebum Test method, reducing the Scalp Health Diagnostic Tool story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Find Your Perfect Blend, the demo substantiates claim areas such as hydration, oil control, repair, so a single asset can carry several conversations across the Garnier Blends range. ## The Result The result for Garnier Blends is a moisture/hydration, delivered through the Find Your Perfect Blend as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier Blends's "Scalp Health Diagnostic Tool" message into a hands-on Scalp Sebum Test moment, the Find Your Perfect Blend becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier Blends runs the Find Your Perfect Blend primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Find Your Perfect Blend is run by the consumer rather than presented to them, Garnier Blends earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Garnier Blends, part of L'Oréal, commissioned the Find Your Perfect Blend as a hair care demonstration tool built by USP Demo Solutions around the "Scalp Health Diagnostic Tool" claim. Technically, the Garnier Blends demo relies on Scalp Sebum Test and supports claim areas including hydration, oil control, repair. For Garnier Blends, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Find Your Perfect Blend prove? It makes the "Scalp Health Diagnostic Tool" claim visible on the spot, giving shoppers moisture/hydration instead of a promise they have to take on trust. What is the mechanism behind Garnier Blends – Find Your Perfect Blend? It is built on Scalp Sebum Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Garnier Blends use it? The Find Your Perfect Blend is designed for retail activation, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole hair care conversation. TechnologyScalp Sebum Test BenefitMoisture/Hydration CategoryHair Care BrandGarnier Blends --- ## Page: /demo-library/garnier-educational-tool **Title:** Garnier – Educational Tool by USP Demo Solutions **Description:** Garnier Skin Type Test case study proving the "Skin type discovered" claim so shoppers see discover skin type. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Garnier – Educational Tool] Garnier # Garnier – Educational Tool L'Oréal Claim: "Skin type discovered" ## Overview USP Demo Solutions stepped in with a branded demo card featuring their Skin Type Tester technology, which accurately measures the sebum level on a person’s skin. Within seconds, consumers learn if their skin is dry, normal, or oily. This immediate insight removes the guesswork from product selection, guiding them to the exact Garnier BB cream that caters to their specific needs. By bridging a common knowledge gap, this tool positions Garnier as both educator and problem solver , boosting buyer confidence and satisfaction. The solution’s ease of use at point-of-sale and via beauty consultants/direct selling channels ensures a seamless experience for any shopper. In-store demonstrations further drive home the brand’s commitment to professional guidance , enhancing trust in Garnier’s product range. Additionally, the integrated Real Shade Finder technology underscores Garnier’s dedication to personalization by pairing accurate skin type analysis with the perfect shade recommendation. Overall, Garnier’s collaboration with USP Demo Solutions redefined how Swedish consumers discover the best BB cream for their unique skin profile. By turning a simple test into a powerful, interactive experience, the brand successfully aligned immediate skin-type discovery with meaningful product recommendations, showcasing Garnier as the go-to authority for effective, personalized skincare . ## The Challenge For the Educational Tool, Garnier needed to make the "Skin type discovered" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Educational Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier. ## The Approach USP Demo Solutions built the Educational Tool for Garnier around the Skin Type Test method, reducing the Skin type discovered story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Educational Tool, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Garnier range. ## The Result The result for Garnier is a discover skin type, delivered through the Educational Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier's "Skin type discovered" message into a hands-on Skin Type Test moment, the Educational Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier runs the Educational Tool primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Educational Tool is run by the consumer rather than presented to them, Garnier earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Garnier can roll the Educational Tool out across markets without retraining staff every time. ## At a Glance Garnier, part of L'Oréal, commissioned the Educational Tool as a skin care demonstration tool built by USP Demo Solutions around the "Skin type discovered" claim. Technically, the Garnier demo relies on Skin Type Test and supports claim areas including oil control. For Garnier, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Educational Tool demonstrate? It turns the "Skin type discovered" message into something a shopper can watch happen, delivering discover skin type in the moment. How does Garnier – Educational Tool work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Garnier story consistent everywhere. TechnologySkin Type Test BenefitDiscover Skin Type CategorySkin Care BrandGarnier --- ## Page: /demo-library/garnier-men-oil-clear-campaign **Title:** Garnier Men – Oil Clear Campaign by USP Demo Solutions **Description:** Garnier Men Skin Type Test case study proving the "“All day oil free feel.”" claim so shoppers see knowing your skin type. A repeatable skin care demo by… ← Back to Demo Library ![Garnier Men – Oil Clear Campaign] Garnier Men # Garnier Men – Oil Clear Campaign L'Oréal Claim: "“All day oil free feel.”" ## Overview USP Demo Solutions delivered a Skin Type Test –a compact, user-friendly demo technology designed specifically for POS activation. Within seconds, consumers could see and feel whether their skin was prone to oiliness. This immediate feedback not only spotlighted the product’s benefits but also helped beauty advisors provide tailored recommendations . For many shoppers, discovering their unique skin condition was an eye-opener, boosting trust in Garnier Men’s innovative formulas. This engaging, science-backed approach promoted transparency between brand and consumer, turning a typical sales pitch into a two-way conversation. By showing individuals exactly how oily (or not) their skin might be, Garnier Men created an immersive experience that linked the test results directly to the “oil-free” promise of their line. The result was a heightened sense of credibility , as customers left the POS armed with knowledge about their skin type and the confidence that Garnier Men’s products would deliver on their claims. ## The Challenge For the Oil Clear Campaign, Garnier Men needed to make the "“All day oil free feel.”" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, freshness claims. The brief for the Oil Clear Campaign was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier Men. ## The Approach USP Demo Solutions built the Oil Clear Campaign for Garnier Men around the Skin Type Test method, reducing the “All day oil free feel.” story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Oil Clear Campaign, the demo substantiates claim areas such as oil control, freshness, so a single asset can carry several conversations across the Garnier Men range. ## The Result The result for Garnier Men is a knowing your skin type, delivered through the Oil Clear Campaign as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier Men's "“All day oil free feel.”" message into a hands-on Skin Type Test moment, the Oil Clear Campaign becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier Men runs the Oil Clear Campaign primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Oil Clear Campaign is run by the consumer rather than presented to them, Garnier Men earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Oil Clear Campaign was created for Garnier Men, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "“All day oil free feel.”" claim. Skin Type Test sits at the heart of the mechanism Garnier Men runs here, covering oil control, freshness claim territory. In practice the Oil Clear Campaign for Garnier Men is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Oil Clear Campaign demonstrate? It turns the "“All day oil free feel.”" message into something a shopper can watch happen, delivering knowing your skin type in the moment. How does Garnier Men – Oil Clear Campaign work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Garnier Men story consistent everywhere. TechnologySkin Type Test BenefitKnowing your skin type CategorySkin Care BrandGarnier Men --- ## Page: /demo-library/garnier-personalised-influencer-tool **Title:** Garnier Personalised Influencer Tool by USP Demo Solutions **Description:** Garnier Personalised Influencer Tool UV Efficacy Test case study proving the "UV Protection" claim so shoppers see efficacy. A repeatable sun care demo… ← Back to Demo Library ![Garnier Personalised Influencer Tool] Garnier Personalised Influencer Tool # Garnier Personalised Influencer Tool L'Oréal Claim: "UV Protection" ## Overview They wanted the influencers not only to understand the science behind the product, but also to experience its benefits with a personalized UV demo tool. One that could show each individual how UV rays impact their skin and compare it with the protection offered by Garnier’s new Super UV. This hands-on experience was pivotal in illustrating the product’s effectiveness and would ensure that the influencers’ testimonials would be both authentic and compelling when shared with their followers. Building on the success of the initial event, Garnier expanded the campaign to a larger audience by organising a mass event with one of the initial influencers, who had experienced the demo first hand. She demonstrated the UV tool to attendees, allowing them to witness the demo in real-time. ## The Challenge For the Garnier Personalised Influencer Tool, Garnier Personalised Influencer Tool needed to make the "UV Protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the Garnier Personalised Influencer Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier Personalised Influencer Tool. ## The Approach USP Demo Solutions built the Garnier Personalised Influencer Tool for Garnier Personalised Influencer Tool around the UV Efficacy Test method, reducing the UV Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Garnier Personalised Influencer Tool, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the Garnier Personalised Influencer Tool range. ## The Result The result for Garnier Personalised Influencer Tool is a efficacy, delivered through the Garnier Personalised Influencer Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier Personalised Influencer Tool's "UV Protection" message into a hands-on UV Efficacy Test moment, the Garnier Personalised Influencer Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier Personalised Influencer Tool runs the Garnier Personalised Influencer Tool primarily for influencer, consultation tool, delivered in diagnostic tool so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Garnier Personalised Influencer Tool is run by the consumer rather than presented to them, Garnier Personalised Influencer Tool earns a moment of genuine participation that lands harder than any printed sun care claim. ## At a Glance Built by USP Demo Solutions for Garnier Personalised Influencer Tool, part of L'Oréal,, the Garnier Personalised Influencer Tool serves the sun care category and puts the "UV Protection" claim on display. The core method behind the Garnier Personalised Influencer Tool demo is UV Efficacy Test, applied here to substantiate uv protection claims. Garnier Personalised Influencer Tool most often runs this demo typically deployed for influencer, consultation tool, available as diagnostic tool. ## Frequently Asked Questions What does the Garnier Personalised Influencer Tool prove? It makes the "UV Protection" claim visible on the spot, giving shoppers efficacy instead of a promise they have to take on trust. What is the mechanism behind Garnier Personalised Influencer Tool? It is built on UV Efficacy Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Garnier Personalised Influencer Tool use it? The Garnier Personalised Influencer Tool is designed for influencer, consultation tool and ships as diagnostic tool, so one asset supports the whole sun care conversation. TechnologyUV Efficacy Test BenefitEfficacy CategorySun Care BrandGarnier Personalised Influencer Tool --- ## Page: /demo-library/garnier-pure-clean-care **Title:** Garnier – Pure Clean Care by USP Demo Solutions **Description:** Garnier Skin Type Test case study proving the "Producation Reccomendation" claim so shoppers see self-evaluation of skin, evoke the need for a product… ← Back to Demo Library ![Garnier – Pure Clean Care] Garnier # Garnier – Pure Clean Care L'Oréal Claim: "Producation Reccomendation" ## Overview The team needed a tool that enabled consumer engagement while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that is best for the customer’s specific skin type. The USP team knew that Garnier required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers. USP developed solutions as per the brief received from Garnier. Both parties agreed that the skin type Tool would be the ideal solution for 1:1 conversations. ## The Challenge For the Pure Clean Care, Garnier needed to make the "Producation Reccomendation" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging, cleansing & purity claims. The brief for the Pure Clean Care was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier. ## The Approach Garnier had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their skin type. USP Demo Solutions built the Pure Clean Care for Garnier around the Skin Type Test method, reducing the Producation Reccomendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Pure Clean Care, the demo substantiates claim areas such as anti-aging, cleansing & purity, so a single asset can carry several conversations across the Garnier range. ## The Result The result for Garnier is a self-evaluation of skin, evoke the need for a product that was best for the customer’s specific skin type, delivered through the Pure Clean Care as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier's "Producation Reccomendation" message into a hands-on Skin Type Test moment, the Pure Clean Care becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier runs the Pure Clean Care primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Pure Clean Care was created for Garnier, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Producation Reccomendation" claim. Skin Type Test sits at the heart of the mechanism Garnier runs here, covering anti-aging, cleansing & purity claim territory. In practice the Pure Clean Care for Garnier is available as diagnostic tool, phygital and typically deployed for retail activation, digital campaign. ## Frequently Asked Questions What does the Pure Clean Care prove? It makes the "Producation Reccomendation" claim visible on the spot, giving shoppers self-evaluation of skin, evoke the need for a product that was best for the customer’s specific skin type instead of a promise they have to take on trust. What is the mechanism behind Garnier – Pure Clean Care? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Garnier use it? The Pure Clean Care is designed for retail activation, digital campaign and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitSelf-evaluation of skin, evoke the need for a product that was best for the customer’s specific skin type. CategorySkin Care BrandGarnier --- ## Page: /demo-library/garnier-skin-active **Title:** Garnier – Skin Active by USP Demo Solutions **Description:** Garnier Skin Type Test case study proving the "Remove dirt from face" claim so shoppers see visualize sebum. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Garnier – Skin Active] Garnier # Garnier – Skin Active L'Oréal Claim: "Remove dirt from face" ## Overview At the heart of this activation, Garnier leveraged USP Demo Solutions’ extremely accurate Skin Type Tester , designed to visualize sebum levels directly on the skin’s surface. In seconds, shoppers see a clear, easy-to-read assessment of their oil production, offering crucial guidance in selecting the right BB cream for a refreshed and natural complexion. By merging Micellar Water’s dirt-removing prowess with the Skin Type Tester’s educational component, Garnier effectively showcased how a healthy, glowing complexion begins with proper cleansing and product selection. Developed as a two-step demo card , this approach offers both an immediate, tactile proof of Garnier’s Clean and Care philosophy and an engaging, hands-on journey for the consumer. Beyond simply selling products, the brand fostered trust and credibility by explaining the “why” behind every recommendation. The synergy of data-driven skincare advice and beauty consultant expertise empowered consumers to discover the perfect Garnier BB cream, while reinforcing Garnier’s commitment to visible results and effective skincare . This seamless integration at POS confirms that blending product benefits with interactive demos can profoundly influence purchase decisions–turning curious onlookers into satisfied, loyal customers. ## The Challenge For the Skin Active, Garnier needed to make the "Remove dirt from face" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Skin Active was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier. ## The Approach USP Demo Solutions built the Skin Active for Garnier around the Skin Type Test method, reducing the Remove dirt from face story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Active, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Garnier range. ## The Result The result for Garnier is a visualize sebum, delivered through the Skin Active as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier's "Remove dirt from face" message into a hands-on Skin Type Test moment, the Skin Active becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier runs the Skin Active primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Active is run by the consumer rather than presented to them, Garnier earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Garnier can roll the Skin Active out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Garnier, part of L'Oréal,, the Skin Active serves the skin care category and puts the "Remove dirt from face" claim on display. The core method behind the Garnier demo is Skin Type Test, applied here to substantiate oil control claims. Garnier most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Skin Active prove? It makes the "Remove dirt from face" claim visible on the spot, giving shoppers visualize sebum instead of a promise they have to take on trust. What is the mechanism behind Garnier – Skin Active? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Garnier use it? The Skin Active is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitVisualize sebum CategorySkin Care BrandGarnier --- ## Page: /demo-library/garnier-super-uv-awareness-activation **Title:** Garnier Super UV awareness… by USP Demo Solutions **Description:** Garnier Super UV awareness activation UV Efficacy Test case study proving the "Sun care" claim so shoppers see uv efficacy. A repeatable sun care demo… ← Back to Demo Library ![Garnier Super UV awareness activation] Garnier Super UV awareness activation # Garnier Super UV awareness activation L'Oréal Claim: "Sun care" ## Overview At the heart of the campaign was a hands-on UV test card designed to visually demonstrate the difference between exposure vs. protection . The card featured two test fields (Field 1 / Field 2) and clear “How it works” bi-lingual instructions, encouraging users to expose both fields to sunlight . Then they were directed to apply the Garnier UV product to one field and re-expose, revealing a visible contrast that signalled how the product can shield skin from UV rays . This turned a complex, often invisible topic into a quick moment of understanding that consumers could try themselves and share. From a brand management perspective, the activation delivered a tight link between awareness → understanding → product relevance In total, 10,000 units of the demo tool were produced and deployed, creating scale while keeping the format lightweight and easy to distribute. Overall, it’s a strong example of phygital marketing : a tactile retail mechanic designed for real-world trial, engineered to travel through influencer storytelling and social sharing, ultimately boosting product awareness, brand salience, and daily sunscreen usage behaviour. ## The Challenge For the Garnier Super UV awareness activation, Garnier Super UV awareness activation needed to make the "Sun care" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, damage protection claims. The brief for the Garnier Super UV awareness activation was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier Super UV awareness activation. ## The Approach This project was an awareness activation built around a simple idea: make UV damage and UV protection feel real and instantly understandable, through an interactive, shareable experience at point of sale, amplified by influencers. USP Demo Solutions built the Garnier Super UV awareness activation for Garnier Super UV awareness activation around the UV Efficacy Test method, reducing the Sun care story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Garnier Super UV awareness activation, the demo substantiates claim areas such as uv protection, damage protection, so a single asset can carry several conversations across the Garnier Super UV awareness activation range. ## The Result The result for Garnier Super UV awareness activation is a uv efficacy, delivered through the Garnier Super UV awareness activation as something the consumer experiences first-hand rather than has to take on trust. By turning Garnier Super UV awareness activation's "Sun care" message into a hands-on UV Efficacy Test moment, the Garnier Super UV awareness activation becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Garnier Super UV awareness activation runs the Garnier Super UV awareness activation primarily for retail activation, influencer, delivered in diagnostic tool so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Garnier Super UV awareness activation, part of L'Oréal, commissioned the Garnier Super UV awareness activation as a sun care demonstration tool built by USP Demo Solutions around the "Sun care" claim. Technically, the Garnier Super UV awareness activation demo relies on UV Efficacy Test and supports claim areas including uv protection, damage protection. For Garnier Super UV awareness activation, the tool is available as diagnostic tool and typically deployed for retail activation, influencer, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Garnier Super UV awareness activation demonstrate? It turns the "Sun care" message into something a shopper can watch happen, delivering uv efficacy in the moment. How does Garnier Super UV awareness activation work? It uses UV Efficacy Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, influencer without adaptation work, keeping the Garnier Super UV awareness activation story consistent everywhere. TechnologyUV Efficacy Test BenefitUV Efficacy CategorySun Care BrandGarnier Super UV awareness activation --- ## Page: /demo-library/gatineau-paris-wrinkle-test **Title:** Gatineau Paris – Wrinkle Test by USP Demo Solutions **Description:** Gatineau Paris Wrinkle Test case study proving the "Youthful skin" claim so shoppers see visual of lessened wrinkles. A repeatable skin care demo by USP… ← Back to Demo Library ![Gatineau Paris – Wrinkle Test] Gatineau Paris # Gatineau Paris – Wrinkle Test Claim: "Youthful skin" ## Overview Partnering with USP Demo Solutions , Gatineau Paris introduced a Wrinkle Test –an interactive demo creation that offers a direct visual of lessened wrinkles . By seamlessly integrating this technology both online and at the POS , the brand enabled shoppers to witness firsthand how the right product could contribute to youthful skin . Through quick, tangible results, the test helps consumers gauge their personal skincare needs, setting them on a path toward targeted solutions within Gatineau’s line. This innovative approach makes the brand’s promise of “youthful skin” more than just a claim. Each participant sees how Gatineau Paris products could address their unique skin concerns, reinforcing trust in the brand’s capabilities. Moreover, the simple, user-friendly format creates a memorable encounter–one that not only drives an immediate purchase decision but also encourages brand loyalty over time. By focusing on individualized results, the Wrinkle Test ensures that every consumer walks away feeling confident in their product choice. That confidence, in turn, fosters the ongoing love for Gatineau Paris’ skin care solutions. With this activation in France , Gatineau Paris stands out as a brand committed to genuine connection and proven efficacy–cementing its reputation as a leader in delivering visible results and meaningful consumer engagement . ## The Challenge For the Wrinkle Test, Gatineau Paris needed to make the "Youthful skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Gatineau Paris. ## The Approach USP Demo Solutions built the Wrinkle Test for Gatineau Paris around the Wrinkle Test method, reducing the Youthful skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Gatineau Paris range. ## The Result The result for Gatineau Paris is a visual of lessened wrinkles, delivered through the Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust. By turning Gatineau Paris's "Youthful skin" message into a hands-on Wrinkle Test moment, the Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Gatineau Paris runs the Wrinkle Test primarily for retail activation, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Wrinkle Test is run by the consumer rather than presented to them, Gatineau Paris earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Gatineau Paris can roll the Wrinkle Test out across markets without retraining staff every time. ## At a Glance The Wrinkle Test was created for Gatineau Paris by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Youthful skin" claim. Wrinkle Test sits at the heart of the mechanism Gatineau Paris runs here, covering anti-aging claim territory. In practice the Wrinkle Test for Gatineau Paris is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Wrinkle Test prove? It makes the "Youthful skin" claim visible on the spot, giving shoppers visual of lessened wrinkles instead of a promise they have to take on trust. What is the mechanism behind Gatineau Paris – Wrinkle Test? It is built on Wrinkle Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Gatineau Paris use it? The Wrinkle Test is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyWrinkle Test BenefitVisual of lessened wrinkles CategorySkin Care BrandGatineau Paris --- ## Page: /demo-library/gillette-clear-gel-protection **Title:** Gillette – Clear Gel Protection by USP Demo Solutions **Description:** Gillette Protection Proof Test case study proving the "Better protection" claim so shoppers see tool to highlight the instantaneous protection. A repeatable… ← Back to Demo Library ![Gillette – Clear Gel Protection] Gillette # Gillette – Clear Gel Protection Procter & Gamble Claim: "Better protection" ## Overview How Did USP Demo Solutions Help? The team at USP Demo Solutions developed a Protection Proof Test to visually demonstrate Gillette Clear Gel’s unique advantage. This lab-tested tool detects the presence of active AP compounds by triggering a two-step color change that highlights Gillette’s rapid absorption and efficacy compared to competitor sprays. With just a quick application of the product on the demo card , consumers can watch the color shift happen in real time–an unmistakable sign that the Clear Gel formula works without waiting for sweat to activate it. Because Gillette needed a solution that was easy to use , portable , and ready for point-of-sale or direct selling contexts, the final demo card was compact, visually appealing, and designed for quick, on-the-spot comparisons. In essence, it empowers in-store beauty consultants and brand ambassadors to seamlessly steer consumers toward Gillette Clear Gel, reinforcing the brand’s “better protection” claim with tangible proof. Working in tandem with Gillette’s marketing team, USP Demo Solutions ensured the test met strict timelines, produced consistent results, and arrived in perfect condition for retail activations . Ultimately, this interactive demonstration underscores the science behind Gillette Clear Gel’s fast-acting formula and cements its status as an innovative leader in personal care. ## The Challenge For the Clear Gel Protection, Gillette needed to make the "Better protection" promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise damage protection, freshness claims. The brief for the Clear Gel Protection was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Gillette. ## The Approach USP Demo Solutions built the Clear Gel Protection for Gillette around the Protection Proof Test method, reducing the Better protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch. From the same physical interaction with the Clear Gel Protection, the demo substantiates claim areas such as damage protection, freshness, so a single asset can carry several conversations across the Gillette range. ## The Result The result for Gillette is a tool to highlight the instantaneous protection, delivered through the Clear Gel Protection as something the consumer experiences first-hand rather than has to take on trust. By turning Gillette's "Better protection" message into a hands-on Protection Proof Test moment, the Clear Gel Protection becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Gillette runs the Clear Gel Protection primarily for retail activation, delivered in diagnostic tool, physical demo so the same Protection Proof Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Clear Gel Protection is run by the consumer rather than presented to them, Gillette earns a moment of genuine participation that lands harder than any printed personal care claim. ## At a Glance Built by USP Demo Solutions for Gillette, part of Procter & Gamble,, the Clear Gel Protection serves the personal care category and puts the "Better protection" claim on display. The core method behind the Gillette demo is Protection Proof Test, applied here to substantiate damage protection, freshness claims. Gillette most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Clear Gel Protection demonstrate? It turns the "Better protection" message into something a shopper can watch happen, delivering tool to highlight the instantaneous protection in the moment. How does Gillette – Clear Gel Protection work? It uses Protection Proof Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Gillette story consistent everywhere. TechnologyProtection Proof Test BenefitTool to highlight the instantaneous protection CategoryPersonal Care BrandGillette --- ## Page: /demo-library/glowal-skin-type-assessment **Title:** Glowal – Skin Type Assessment by USP Demo Solutions **Description:** Glowal Facial Skin Analysis powered by AI case study proving the "personalized skincare" claim so shoppers see tailored products to care for your face. A… ← Back to Demo Library ![Glowal – Skin Type Assessment] Glowal # Glowal – Skin Type Assessment Claim: "personalized skincare" ## Overview Collaborating with USP Demo Solutions By partnering with USP Demo Solutions, Glowal Milano introduced a Skin Type Tester that accurately measures sebum levels and categorizes consumers’ complexions (dry, normal, combination, or oily). This easy-to-use tester places the power of scientific skin analysis directly in the hands of customers–no specialized knowledge required. Elevating the Consumer Experience Designed for an online activation channel, this synergy of physical testing and digital diagnostics provides unprecedented insight into individual skin needs. Consumers can see measurable results in real time, before receiving AI-powered product recommendations that address specific concerns like dryness, oiliness, or sensitivity. This process turns an otherwise confusing search for skincare products into an interactive , confidence-building journey–fostering brand loyalty and trust. A Milestone in Bespoke Skin Care Glowal Milano’s collaboration with USP Demo Solutions represents a key step forward in dermocosmetic innovation –unifying on-skin technology with the latest AI capabilities. The result? A quick, accurate, and compelling tool that resonates with skincare enthusiasts seeking truly personalized solutions. By bridging physical testing and user-friendly digital experiences , Glowal Milano has carved out a new standard in the world of tailored beauty, ensuring that each consumer finds the perfect skincare formulation for their complexion and lifestyle. ## The Challenge For the Skin Type Assessment, Glowal needed to make the "personalized skincare" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise whitening claims. The brief for the Skin Type Assessment was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Glowal. ## The Approach USP Demo Solutions built the Skin Type Assessment for Glowal around the Facial Skin Analysis powered by AI method, reducing the personalized skincare story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Assessment, the demo substantiates claim areas such as whitening, so a single asset can carry several conversations across the Glowal range. ## The Result The result for Glowal is a tailored products to care for your face, delivered through the Skin Type Assessment as something the consumer experiences first-hand rather than has to take on trust. By turning Glowal's "personalized skincare" message into a hands-on Facial Skin Analysis powered by AI moment, the Skin Type Assessment becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Glowal runs the Skin Type Assessment primarily for retail activation, consultation tool, delivered in diagnostic tool so the same Facial Skin Analysis powered by AI proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Assessment is run by the consumer rather than presented to them, Glowal earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Glowal commissioned the Skin Type Assessment as a skin care demonstration tool built by USP Demo Solutions around the "personalized skincare" claim. Technically, the Glowal demo relies on Facial Skin Analysis powered by AI and supports claim areas including whitening. For Glowal, the tool is available as diagnostic tool and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Assessment prove? It makes the "personalized skincare" claim visible on the spot, giving shoppers tailored products to care for your face instead of a promise they have to take on trust. What is the mechanism behind Glowal – Skin Type Assessment? It is built on Facial Skin Analysis powered by AI, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Glowal use it? The Skin Type Assessment is designed for retail activation, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyFacial Skin Analysis powered by AI, Skin Type Test BenefitTailored products to care for your face CategorySkin Care BrandGlowal --- ## Page: /demo-library/h-s-dandruff-free-hair-test **Title:** H&S – Dandruff-Free Hair Test by USP Demo Solutions **Description:** H&S Dandruff Test case study proving the "Dandruff Indicator" claim so shoppers see easy for customers to use. A repeatable hair care demo by USP… ← Back to Demo Library ![H&S – Dandruff-Free Hair Test] H&S # H&S – Dandruff-Free Hair Test Procter & Gamble Claim: "Dandruff Indicator" ## Overview Targeting consumers in the United Arab Emirates, the tool needed to provide a seamless user experience and deliver instant, credible results. With online activation as the primary channel, the solution had to capture attention and drive consumer engagement effectively. USP’s Contribution To meet this challenge, USP Demo Solutions developed a cutting-edge Dandruff Test Demo Tool . This interactive tool allowed consumers to visualize and understand the presence of dandruff on their scalp and experience firsthand how Head & Shoulders products could help eliminate it. The design emphasized simplicity and accessibility, ensuring that consumers could easily use the tool independently. This approach not only educated users but also reinforced the brand’s efficacy claims, fostering trust and encouraging product trials. The tool seamlessly integrated into the brand’s online channels, enhancing the digital consumer journey and reaching a broader audience. ## The Challenge For the Dandruff-Free Hair Test, H&S needed to make the "Dandruff Indicator" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-dandruff claims. The brief for the Dandruff-Free Hair Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for H&S. ## The Approach USP Demo Solutions built the Dandruff-Free Hair Test for H&S around the Dandruff Test method, reducing the Dandruff Indicator story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Dandruff-Free Hair Test, the demo substantiates claim areas such as anti-dandruff, so a single asset can carry several conversations across the H&S range. ## The Result The result for H&S is a easy for customers to use, delivered through the Dandruff-Free Hair Test as something the consumer experiences first-hand rather than has to take on trust. By turning H&S's "Dandruff Indicator" message into a hands-on Dandruff Test moment, the Dandruff-Free Hair Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, H&S runs the Dandruff-Free Hair Test primarily for retail activation, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Dandruff-Free Hair Test is run by the consumer rather than presented to them, H&S earns a moment of genuine participation that lands harder than any printed hair care claim. USP Demo Solutions engineers each Dandruff Test demo to be portable, on brand and repeatable, so H&S can roll the Dandruff-Free Hair Test out across markets without retraining staff every time. ## At a Glance The Dandruff-Free Hair Test was created for H&S, part of Procter & Gamble, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Dandruff Indicator" claim. Dandruff Test sits at the heart of the mechanism H&S runs here, covering anti-dandruff claim territory. In practice the Dandruff-Free Hair Test for H&S is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Dandruff-Free Hair Test demonstrate? It turns the "Dandruff Indicator" message into something a shopper can watch happen, delivering easy for customers to use in the moment. How does H&S – Dandruff-Free Hair Test work? It uses Dandruff Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the H&S story consistent everywhere. TechnologyDandruff Test BenefitEasy for customers to use CategoryHair Care BrandH&S --- ## Page: /demo-library/h-s-scalp-condition-check **Title:** H&S – Scalp Condition Check by USP Demo Solutions **Description:** H&S Scalp Sebum Test case study proving the "Finds best product choice" claim so shoppers see experience product truth. A repeatable hair care demo by… ← Back to Demo Library ![H&S – Scalp Condition Check] H&S # H&S – Scalp Condition Check Procter & Gamble Claim: "Finds best product choice" ## Overview Recognizing the brand’s goal for an immersive, multisensory encounter that highlights Head & Shoulders’ efficacy, USP Demo Solutions introduced the Scalp Sebum Test . This cutting-edge technology allows consumers to measure sebum levels on the scalp within seconds. They can easily discern whether they have a dry, oily, or balanced scalp, enabling them to select the right Head & Shoulders formula to match their needs. By providing immediate, tangible results , Head & Shoulders delivers clear proof of their product superiority. Shoppers gain a deeper understanding of their personal scalp requirements, feeling both informed and confident in the brand’s solutions. The online activation channel makes these interactive demos accessible to a broad audience, reinforcing Head & Shoulders’ reputation for innovative, consumer-centric marketing. Through this partnership with USP Demo Solutions, Head & Shoulders has succeeded in crafting a unique, emotional consumer experience one that transcends traditional hair care demos. ## The Challenge For the Scalp Condition Check, H&S needed to make the "Finds best product choice" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Scalp Condition Check was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for H&S. ## The Approach USP Demo Solutions built the Scalp Condition Check for H&S around the Scalp Sebum Test method, reducing the Finds best product choice story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Condition Check, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the H&S range. ## The Result The result for H&S is a experience product truth, delivered through the Scalp Condition Check as something the consumer experiences first-hand rather than has to take on trust. By turning H&S's "Finds best product choice" message into a hands-on Scalp Sebum Test moment, the Scalp Condition Check becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, H&S runs the Scalp Condition Check primarily for retail activation, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Condition Check is run by the consumer rather than presented to them, H&S earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Built by USP Demo Solutions for H&S, part of Procter & Gamble,, the Scalp Condition Check serves the hair care category and puts the "Finds best product choice" claim on display. The core method behind the H&S demo is Scalp Sebum Test, applied here to substantiate oil control claims. H&S most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Scalp Condition Check prove? It makes the "Finds best product choice" claim visible on the spot, giving shoppers experience product truth instead of a promise they have to take on trust. What is the mechanism behind H&S – Scalp Condition Check? It is built on Scalp Sebum Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can H&S use it? The Scalp Condition Check is designed for retail activation and ships as diagnostic tool, so one asset supports the whole hair care conversation. TechnologyScalp Sebum Test BenefitExperience product truth CategoryHair Care BrandH&S --- ## Page: /demo-library/handy-andy-probiotic-cleaner **Title:** Handy Andy Probiotic Cleaner by USP Demo Solutions **Description:** Handy Andy Probiotic Cleaner enzymes case study proving the "Probiotics Clean Better" claim so shoppers see proof of claim. A repeatable home care… ← Back to Demo Library ![Handy Andy Probiotic Cleaner] Handy Andy Probiotic Cleaner # Handy Andy Probiotic Cleaner Unilever Claim: "Probiotics Clean Better" ## Overview In collaboration with USP Demo Solutions, Handy Andy developed a demo kit that can be set up within minutes , regardless of the venue–be it events , POS displays, or even corporate offices . The kit’s portable design makes it easy for sales teams to transport and conduct on-site demonstrations for B2B clients and consumers alike. By comparing probiotic cleaning to standard chemical formulas, viewers can see a live visual difference as the probiotic solution lifts and removes dirt deeply embedded in tile surfaces. Through this product and claims demo , Handy Andy Probiotic Cleaner stands out as an innovative , eco-friendly alternative that effectively reduces grime while minimizing harsh chemical usage. The kit’s enzymatic technology demonstration provides potential customers with proof of claim , illustrating how Handy Andy Probiotic Cleaner delivers a cleaner, more natural finish. By witnessing these tangible results firsthand, buyers gain confidence in the brand’s ability to address common household and business cleaning challenges. ## The Challenge For the Handy Andy Probiotic Cleaner, Handy Andy Probiotic Cleaner needed to make the "Probiotics Clean Better" promise something shoppers in the home care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity claims. The brief for the Handy Andy Probiotic Cleaner was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Handy Andy Probiotic Cleaner. ## The Approach USP Demo Solutions built the Handy Andy Probiotic Cleaner for Handy Andy Probiotic Cleaner around the enzymes method, reducing the Probiotics Clean Better story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the home care aisle instead of a one-way pitch. From the same physical interaction with the Handy Andy Probiotic Cleaner, the demo substantiates claim areas such as cleansing & purity, so a single asset can carry several conversations across the Handy Andy Probiotic Cleaner range. ## The Result The result for Handy Andy Probiotic Cleaner is a proof of claim, delivered through the Handy Andy Probiotic Cleaner as something the consumer experiences first-hand rather than has to take on trust. By turning Handy Andy Probiotic Cleaner's "Probiotics Clean Better" message into a hands-on enzymes moment, the Handy Andy Probiotic Cleaner becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Handy Andy Probiotic Cleaner runs the Handy Andy Probiotic Cleaner primarily for retail activation, delivered in physical demo so the same enzymes proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Handy Andy Probiotic Cleaner is run by the consumer rather than presented to them, Handy Andy Probiotic Cleaner earns a moment of genuine participation that lands harder than any printed home care claim. ## At a Glance Handy Andy Probiotic Cleaner, part of Unilever, commissioned the Handy Andy Probiotic Cleaner as a home care demonstration tool built by USP Demo Solutions around the "Probiotics Clean Better" claim. Technically, the Handy Andy Probiotic Cleaner demo relies on enzymes and supports claim areas including cleansing & purity. For Handy Andy Probiotic Cleaner, the tool is available as physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Handy Andy Probiotic Cleaner demonstrate? It turns the "Probiotics Clean Better" message into something a shopper can watch happen, delivering proof of claim in the moment. How does Handy Andy Probiotic Cleaner work? It uses enzymes to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation without adaptation work, keeping the Handy Andy Probiotic Cleaner story consistent everywhere. Technologyenzymes BenefitProof of Claim CategoryHome Care BrandHandy Andy Probiotic Cleaner --- ## Page: /demo-library/head-shoulders-scalp-sebum-testing-tool **Title:** Head & Shoulders – Scalp Sebum… by USP Demo Solutions **Description:** Head & Shoulders Scalp Sebum Test case study proving the "Diagnosed Scalp Health" claim so shoppers see improved scalp health. A repeatable hair… ← Back to Demo Library ![Head & Shoulders – Scalp Sebum Testing Tool] Head & Shoulders # Head & Shoulders – Scalp Sebum Testing Tool Procter & Gamble Claim: "Diagnosed Scalp Health" ## Overview In partnership with USP Demo Solutions , Head & Shoulders introduced a Scalp Sebum Level Testing Tool designed to gauge scalp hygiene and oiliness in seconds. Positioned as a marketing tool for one-on-one interactions or self-service activations at point-of-sale , this diagnostic card seamlessly integrated into any conversation surrounding improved scalp health . By avoiding an exclusive focus on dandruff, H&S effectively broadened the discussion to address cosmetic benefits , empowering consumers to understand their unique hair and scalp needs. This streamlined workflow not only acts as an engagement and conversation starter but also showcases the brand’s dedication to science-backed, user-friendly solutions. By translating scalp analysis into actionable recommendations, Head & Shoulders reinforces its commitment to diagnosed scalp health . Through this initiative, Head & Shoulders successfully sparks greater trust, fosters brand loyalty, and paves the way for improved scalp health across Brazil. ## The Challenge For the Scalp Sebum Testing Tool, Head & Shoulders needed to make the "Diagnosed Scalp Health" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, oil control, anti-dandruff, repair claims. The brief for the Scalp Sebum Testing Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Head & Shoulders. ## The Approach USP Demo Solutions built the Scalp Sebum Testing Tool for Head & Shoulders around the Scalp Sebum Test method, reducing the Diagnosed Scalp Health story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Sebum Testing Tool, the demo substantiates claim areas such as hydration, oil control, anti-dandruff, repair, so a single asset can carry several conversations across the Head & Shoulders range. ## The Result The result for Head & Shoulders is a improved scalp health, delivered through the Scalp Sebum Testing Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Head & Shoulders's "Diagnosed Scalp Health" message into a hands-on Scalp Sebum Test moment, the Scalp Sebum Testing Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Head & Shoulders runs the Scalp Sebum Testing Tool primarily for retail activation, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Sebum Testing Tool is run by the consumer rather than presented to them, Head & Shoulders earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance The Scalp Sebum Testing Tool was created for Head & Shoulders, part of Procter & Gamble, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Diagnosed Scalp Health" claim. Scalp Sebum Test sits at the heart of the mechanism Head & Shoulders runs here, covering hydration, oil control, anti-dandruff, repair claim territory. In practice the Scalp Sebum Testing Tool for Head & Shoulders is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Scalp Sebum Testing Tool prove? It makes the "Diagnosed Scalp Health" claim visible on the spot, giving shoppers improved scalp health instead of a promise they have to take on trust. What is the mechanism behind Head & Shoulders – Scalp Sebum Testing Tool? It is built on Scalp Sebum Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Head & Shoulders use it? The Scalp Sebum Testing Tool is designed for retail activation and ships as diagnostic tool, so one asset supports the whole hair care conversation. TechnologyScalp Sebum Test BenefitImproved Scalp Health CategoryHair Care BrandHead & Shoulders --- ## Page: /demo-library/helpnet-scalp-sebum-tester **Title:** HelpNet – Scalp Sebum Tester by USP Demo Solutions **Description:** HelpNet Scalp Sebum Test case study proving the "Product Reccomendation" claim so shoppers see engage consumers. A repeatable hair care demo by… ← Back to Demo Library ![HelpNet – Scalp Sebum Tester] HelpNet # HelpNet – Scalp Sebum Tester Claim: "Product Reccomendation" ## Overview The strategy centered around leveraging data-driven insights to deliver personalized recommendations, empowering consumers to make informed choices based on their unique hair and scalp conditions. The tool needed to seamlessly integrate into HelpNet’s point-of-sale (POS) operations, providing an engaging and efficient experience for customers and beauty advisors alike. USP’s Contribution To meet this challenge, USP Demo Solutions designed a Scalp Sebum Level Tester , a diagnostic tool that enabled consumers to assess their scalp’s condition and receive tailored product recommendations. This tool became a powerful conversation starter, helping beauty advisors educate customers about scalp health while guiding them to the best product choices. The Scalp Sebum Level Tester provided a simple, intuitive workflow that allowed users to measure their scalp’s sebum levels quickly and hygienically. Based on the results, customers could better understand their hair and scalp status, making the shopping experience more engaging and informative. ## The Challenge For the Scalp Sebum Tester, HelpNet needed to make the "Product Reccomendation" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Scalp Sebum Tester was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for HelpNet. ## The Approach USP Demo Solutions built the Scalp Sebum Tester for HelpNet around the Scalp Sebum Test method, reducing the Product Reccomendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Sebum Tester, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the HelpNet range. ## The Result The result for HelpNet is a engage consumers, delivered through the Scalp Sebum Tester as something the consumer experiences first-hand rather than has to take on trust. By turning HelpNet's "Product Reccomendation" message into a hands-on Scalp Sebum Test moment, the Scalp Sebum Tester becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, HelpNet runs the Scalp Sebum Tester primarily for retail activation, pharmacy, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Sebum Tester is run by the consumer rather than presented to them, HelpNet earns a moment of genuine participation that lands harder than any printed hair care claim. USP Demo Solutions engineers each Scalp Sebum Test demo to be portable, on brand and repeatable, so HelpNet can roll the Scalp Sebum Tester out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for HelpNet, the Scalp Sebum Tester serves the hair care category and puts the "Product Reccomendation" claim on display. The core method behind the HelpNet demo is Scalp Sebum Test, applied here to substantiate oil control claims. HelpNet most often runs this demo typically deployed for retail activation, pharmacy, available as diagnostic tool. ## Frequently Asked Questions What does the Scalp Sebum Tester demonstrate? It turns the "Product Reccomendation" message into something a shopper can watch happen, delivering engage consumers in the moment. How does HelpNet – Scalp Sebum Tester work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, pharmacy without adaptation work, keeping the HelpNet story consistent everywhere. TechnologyScalp Sebum Test BenefitEngage consumers CategoryHair Care BrandHelpNet --- ## Page: /demo-library/herbalife-skin-type-test **Title:** Herbalife – Skin Type Test by USP Demo Solutions **Description:** Herbalife Skin Type Test case study proving the "Clear skin" claim so shoppers see highly tactile tool. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Herbalife – Skin Type Test] Herbalife # Herbalife – Skin Type Test Claim: "Clear skin" ## Overview USP’s Contribution To meet Herbalife’s objectives, USP Demo Solutions developed a customized Skin Type Tester demo card. This highly tactile and interactive tool provided consumers with a hands-on experience, enabling them to understand their skin type and its specific needs. The Skin Type Tester offered quick, accurate results, making it a perfect fit for fast-paced consultations. By delivering personalized skincare insights, the tool educated consumers and built confidence in the NouriFusion Serum, fostering stronger connections between customers and Herbalife’s consultants. ## The Challenge For the Skin Type Test, Herbalife needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Herbalife. ## The Approach USP Demo Solutions built the Skin Type Test for Herbalife around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the Herbalife range. ## The Result The result for Herbalife is a highly tactile tool, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Herbalife's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Herbalife runs the Skin Type Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Herbalife earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Herbalife can roll the Skin Type Test out across markets without retraining staff every time. ## At a Glance Herbalife commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the Herbalife demo relies on Skin Type Test and supports claim areas including repair. For Herbalife, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Clear skin" claim visible on the spot, giving shoppers highly tactile tool instead of a promise they have to take on trust. What is the mechanism behind Herbalife – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Herbalife use it? The Skin Type Test is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test Benefithighly tactile tool CategorySkin Care BrandHerbalife --- ## Page: /demo-library/himalaya-oil-control **Title:** Himalaya – Oil Control by USP Demo Solutions **Description:** Himalaya Oil Control Test case study proving the "Oil Control" claim so shoppers see oil control. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Himalaya – Oil Control] Himalaya # Himalaya – Oil Control Claim: "Oil Control" ## Overview By offering an engaging and easy-to-use tool, Himalaya aimed to enhance consumer trust and drive purchase decisions directly at the POS. USP’s Contribution To meet these objectives, USP Demo Solutions collaborated closely with Himalaya to develop a Skin Type Test Demo Tool , specifically tailored to their brand and product needs. The demo was designed to integrate seamlessly with Himalaya’s look and feel, ensuring brand consistency and recognition. The Skin Type Test allowed consumers to quickly and accurately assess their skin’s oiliness level, helping them identify the most suitable Himalaya face wash for their skin type. Additionally, the tool created opportunities for product presentation and personalized product recommendations, turning a simple demo into an informative and engaging customer experience. ## The Challenge For the Oil Control, Himalaya needed to make the "Oil Control" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, stain removal, cleansing & purity claims. The brief for the Oil Control was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Himalaya. ## The Approach USP Demo Solutions built the Oil Control for Himalaya around the Oil Control Test method, reducing the Oil Control story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Oil Control, the demo substantiates claim areas such as oil control, stain removal, cleansing & purity, so a single asset can carry several conversations across the Himalaya range. ## The Result The result for Himalaya is a oil control, delivered through the Oil Control as something the consumer experiences first-hand rather than has to take on trust. By turning Himalaya's "Oil Control" message into a hands-on Oil Control Test moment, the Oil Control becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Himalaya runs the Oil Control primarily for retail activation, delivered in diagnostic tool, physical demo so the same Oil Control Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Oil Control is run by the consumer rather than presented to them, Himalaya earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Oil Control was created for Himalaya by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Oil Control" claim. Oil Control Test sits at the heart of the mechanism Himalaya runs here, covering oil control, stain removal, cleansing & purity claim territory. In practice the Oil Control for Himalaya is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Oil Control demonstrate? It turns the "Oil Control" message into something a shopper can watch happen, delivering oil control in the moment. How does Himalaya – Oil Control work? It uses Oil Control Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Himalaya story consistent everywhere. TechnologyOil Control Test BenefitOil Control CategorySkin Care BrandHimalaya --- ## Page: /demo-library/hydration-test **Title:** Hydration Test by USP Demo Solutions **Description:** USP Demo Solutions Hydration Test case study proving the "Skin hydration measurement" claim so shoppers see diagnostic. A repeatable skin care demo… ← Back to Demo Library ![Hydration Test] USP Demo Solutions # Hydration Test by USP Demo Solutions Claim: "Skin hydration measurement" ## Overview The Hydration Test has been one of USP Demo Solutions' bestsellers for years because it solves the most common problem in skincare retail: almost everyone believes their skin is drier or oilier than it really is. The adhesive test area lifts dead skin flakes from the surface of the forearm or cheek. The more flakes it collects, the drier the skin actually is. Run once, the test is a quick diagnostic that steers a shopper toward the right moisturiser tier. Run twice, before and after applying a product, it becomes a claim-proving tool: the second strip visibly collects fewer flakes, and the improvement belongs to the consumer's own skin rather than to a model in an advertisement. That double use is why brands deploy the Hydration Test across so many channels. It works at a pharmacy counter in under a minute, it photographs well for social content, and it gives field teams a repeatable ritual that ends every consultation with physical evidence in the shopper's hand. ## The Challenge For the Hydration Test, USP Demo Solutions needed to make the "Skin hydration measurement" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach One of USP Demo Solutions' bestsellers. The adhesive test area removes dead skin flakes from the surface - the more flakes lifted, the drier the skin. A perfect claim-proving tool when used as a before-and-after test. USP Demo Solutions built the Hydration Test for USP Demo Solutions around the Hydration Test method, reducing the Skin hydration measurement story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Hydration Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "Skin hydration measurement" message into a hands-on Hydration Test moment, the Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the Hydration Test primarily for retail activation, consultation tool, technologies, delivered in diagnostic tool, physical demo so the same Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for USP Demo Solutions, the Hydration Test serves the skin care category and puts the "Skin hydration measurement" claim on display. The core method behind the USP Demo Solutions demo is Hydration Test, applied here to substantiate hydration claims. USP Demo Solutions most often runs this demo typically deployed for retail activation, consultation tool, technologies, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Hydration Test prove? It makes the "Skin hydration measurement" claim visible on the spot, giving shoppers diagnostic instead of a promise they have to take on trust. What is the mechanism behind Hydration Test? It is built on Hydration Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can USP Demo Solutions use it? The Hydration Test is designed for retail activation, consultation tool, technologies and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyHydration Test BenefitDiagnostic CategorySkin Care BrandUSP Demo Solutions --- ## Page: /demo-library/instant-beverage-dissolvability-comparison **Title:** Instant Beverage - Dissolvability… by USP Demo Solutions **Description:** Anonymized Dissolvability Test case study proving the "Fast, clump-free dissolvability in cold water" claim so shoppers see sales pitch that works in 10… ← Back to Demo Library ![Instant Beverage - Dissolvability Comparison] Anonymized # Instant Beverage - Dissolvability Comparison Claim: "Fast, clump-free dissolvability in cold water" ## The Challenge For the Instant Beverage - Dissolvability Comparison, Anonymized needed to make the "Fast, clump-free dissolvability in cold water" promise something shoppers in the food & beverage category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise dissolvability, fast absorption claims. The brief for the Instant Beverage - Dissolvability Comparison was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Anonymized. ## The Approach Built for the field sales team of an instant beverage brand to replace a long technical pitch with a visible side-by-side. The brand's powder dissolves cleanly in cold water in seconds, while competitor powders leave clumps and residue. Designed to be repeatable on a buyer's desk, at a tradeshow stand, or on camera for social. USP Demo Solutions built the Instant Beverage - Dissolvability Comparison for Anonymized around the Dissolvability Test method, reducing the Fast, clump-free dissolvability in cold water story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the food & beverage aisle instead of a one-way pitch. From the same physical interaction with the Instant Beverage - Dissolvability Comparison, the demo substantiates claim areas such as dissolvability, fast absorption, so a single asset can carry several conversations across the Anonymized range. ## The Result The result for Anonymized is a sales pitch that works in 10 seconds at a trade booth, delivered through the Instant Beverage - Dissolvability Comparison as something the consumer experiences first-hand rather than has to take on trust. By turning Anonymized's "Fast, clump-free dissolvability in cold water" message into a hands-on Dissolvability Test moment, the Instant Beverage - Dissolvability Comparison becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Anonymized runs the Instant Beverage - Dissolvability Comparison primarily for retail activation, internal training, digital campaign, delivered in physical demo, video so the same Dissolvability Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Instant Beverage - Dissolvability Comparison was created for Anonymized by USP Demo Solutions as a dedicated food & beverage demonstration substantiating the "Fast, clump-free dissolvability in cold water" claim. Dissolvability Test sits at the heart of the mechanism Anonymized runs here, covering dissolvability, fast absorption claim territory. In practice the Instant Beverage - Dissolvability Comparison for Anonymized is available as physical demo, video and typically deployed for retail activation, internal training, digital campaign. ## Frequently Asked Questions What does the Instant Beverage - Dissolvability Comparison prove? It makes the "Fast, clump-free dissolvability in cold water" claim visible on the spot, giving shoppers sales pitch that works in 10 seconds at a trade booth instead of a promise they have to take on trust. What is the mechanism behind Instant Beverage - Dissolvability Comparison? It is built on Dissolvability Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Anonymized use it? The Instant Beverage - Dissolvability Comparison is designed for retail activation, internal training, digital campaign and ships as physical demo, video, so one asset supports the whole food & beverage conversation. TechnologyDissolvability Test BenefitSales pitch that works in 10 seconds at a trade booth CategoryFood & Beverage BrandAnonymized --- ## Page: /demo-library/j-j-baby-skin-barrier-test **Title:** J&J Baby – Skin Barrier Test by USP Demo Solutions **Description:** J&J Baby Hydration Test - Body case study proving the "protecting the body from bacteria, irritants, allergens and environmental attacks" claim so shoppers… ← Back to Demo Library ![J&J Baby – Skin Barrier Test] J&J Baby # J&J Baby – Skin Barrier Test Johnson & Johnson Claim: "protecting the body from bacteria, irritants, allergens and environmental attacks" ## Overview To achieve this, J&J wanted a tool that could visually demonstrate how their product maintains the skin barrier’s function while educating mothers on how the skin’s natural desquamation process works with and without the product. USP’s Contribution USP Demo Solutions developed a 2-strip Skin Barrier Test Card using advanced skin barrier technology. This demo tool offered a hands-on experience, allowing mothers to see firsthand how the product improves their baby’s skin barrier. The tool worked by removing corneocytes (dead skin cells or flakes) from the skin’s outer layer, the stratum corneum. The amount of removed corneocytes indicated the moisture levels and the health of the skin barrier. The test involved two steps: ## The Challenge For the Skin Barrier Test, J&J Baby needed to make the "protecting the body from bacteria, irritants, allergens and environmental attacks" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing, freshness claims. The brief for the Skin Barrier Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for J&J Baby. ## The Approach USP Demo Solutions built the Skin Barrier Test for J&J Baby around the Hydration Test - Body method, reducing the protecting the body from bacteria, irritants, allergens and environmental attacks story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Skin Barrier Test, the demo substantiates claim areas such as hydration, sensitivity & soothing, freshness, so a single asset can carry several conversations across the J&J Baby range. ## The Result The result for J&J Baby is a possible to determine whether the test person has a normal, low or high skin barrier, delivered through the Skin Barrier Test as something the consumer experiences first-hand rather than has to take on trust. By turning J&J Baby's "protecting the body from bacteria, irritants, allergens and environmental attacks" message into a hands-on Hydration Test - Body moment, the Skin Barrier Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, J&J Baby runs the Skin Barrier Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for J&J Baby, part of Johnson & Johnson,, the Skin Barrier Test serves the body care category and puts the "protecting the body from bacteria, irritants, allergens and environmental attacks" claim on display. The core method behind the J&J Baby demo is Hydration Test - Body, applied here to substantiate hydration, sensitivity & soothing, freshness claims. J&J Baby most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Skin Barrier Test prove? It makes the "protecting the body from bacteria, irritants, allergens and environmental attacks" claim visible on the spot, giving shoppers possible to determine whether the test person has a normal, low or high skin barrier instead of a promise they have to take on trust. What is the mechanism behind J&J Baby – Skin Barrier Test? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can J&J Baby use it? The Skin Barrier Test is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole body care conversation. TechnologyHydration Test - Body, Mildness Demo Benefitpossible to determine whether the test person has a normal, low or high skin barrier CategoryBody Care BrandJ&J Baby --- ## Page: /demo-library/jafra-advanced-dynamics **Title:** Jafra – Advanced Dynamics by USP Demo Solutions **Description:** Jafra Skin Type Test case study proving the "Clear skin" claim so shoppers see educated on skin type. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Jafra – Advanced Dynamics] Jafra # Jafra – Advanced Dynamics Claim: "Clear skin" ## Overview The goal was to develop a reliable, user-friendly tool that could seamlessly integrate into the consultation process, helping beauty consultants recommend the most suitable products from JAFRA’s extensive product line. This approach aimed to build trust, improve customer satisfaction, and elevate the overall consultation experience. USP’s Contribution To address JAFRA’s needs, USP Demo Solutions collaborated closely with the company’s stakeholders to conceptualize, design, and develop the JAFRA Skin Type Diagnosis Tool . This innovative tool provided an accurate, efficient, and interactive way for consultants to assess skin types and deliver personalized skincare recommendations. The Skin Type Diagnosis Tool was tailored to meet JAFRA’s specific requirements, ensuring that it aligned with the brand’s high standards of professionalism and customer care. By empowering consultants with a scientific, hands-on approach, the tool transformed skincare consultations into more engaging and trusted interactions. ## The Challenge For the Advanced Dynamics, Jafra needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Advanced Dynamics was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Jafra. ## The Approach USP Demo Solutions built the Advanced Dynamics for Jafra around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Advanced Dynamics, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Jafra range. ## The Result The result for Jafra is a educated on skin type, delivered through the Advanced Dynamics as something the consumer experiences first-hand rather than has to take on trust. By turning Jafra's "Clear skin" message into a hands-on Skin Type Test moment, the Advanced Dynamics becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Jafra runs the Advanced Dynamics primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Advanced Dynamics is run by the consumer rather than presented to them, Jafra earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Jafra can roll the Advanced Dynamics out across markets without retraining staff every time. ## At a Glance Jafra commissioned the Advanced Dynamics as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the Jafra demo relies on Skin Type Test and supports claim areas including cleansing & purity, hydration. For Jafra, the tool is available as diagnostic tool and typically deployed for internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Advanced Dynamics demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering educated on skin type in the moment. How does Jafra – Advanced Dynamics work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into internal training, consultation tool without adaptation work, keeping the Jafra story consistent everywhere. TechnologySkin Type Test BenefitEducated on skin type CategorySkin Care BrandJafra --- ## Page: /demo-library/kiehl-s-deeply-moisturising **Title:** Kiehl’s – Deeply moisturising. by USP Demo Solutions **Description:** Kiehl’s Skin Type Test case study proving the "deep moisturization" claim so shoppers see promote their dry skin treatment. A repeatable skin care demo… ← Back to Demo Library ![Kiehl’s – Deeply moisturising.] Kiehl’s # Kiehl’s – Deeply moisturising. L'Oréal Claim: "deep moisturization" ## Overview The Kiehl’s team wanted their Beauty Advisors to educate consumers about how winter influenced their skin type. Furthermore, the intention of the test was to start a conversation at the POS with the focus on consulting. USP’s team was briefed that Kiehl’s needed a tool for 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers. Both parties concluded that USP’s skin type technology is the best fit to get the best possible results for Kiehl’s. Giving the best results and engaging the customer. ## The Challenge For the Deeply moisturising., Kiehl’s needed to make the "deep moisturization" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Deeply moisturising. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Kiehl’s. ## The Approach With winter approaching, Kiehl's wanted to promote their dry-skin treatment by giving Beauty Advisors a tool that could educate consumers about their extreme skin types and guide them to the right product in store. USP Demo Solutions delivered a custom skin-type tester that turns 1:1 consultations into a conversation about how winter changes the skin. USP Demo Solutions built the Deeply moisturising. for Kiehl’s around the Skin Type Test method, reducing the deep moisturization story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Deeply moisturising., the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Kiehl’s range. ## The Result The result for Kiehl’s is a promote their dry skin treatment, delivered through the Deeply moisturising. as something the consumer experiences first-hand rather than has to take on trust. By turning Kiehl’s's "deep moisturization" message into a hands-on Skin Type Test moment, the Deeply moisturising. becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Kiehl’s runs the Deeply moisturising. primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Deeply moisturising. was created for Kiehl’s, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "deep moisturization" claim. Skin Type Test sits at the heart of the mechanism Kiehl’s runs here, covering hydration claim territory. In practice the Deeply moisturising. for Kiehl’s is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Deeply moisturising. prove? It makes the "deep moisturization" claim visible on the spot, giving shoppers promote their dry skin treatment instead of a promise they have to take on trust. What is the mechanism behind Kiehl’s – Deeply moisturising.? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Kiehl’s use it? The Deeply moisturising. is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test Benefitpromote their dry skin treatment CategorySkin Care BrandKiehl’s --- ## Page: /demo-library/kiehl-s-protected-and-healthy-skin **Title:** Kiehl’s – Protected and Healthy… by USP Demo Solutions **Description:** Kiehl’s Sun Damage Demo - Dark Spots & Wrinkles case study proving the "Less damage from UV rays" claim so shoppers see educate consumers about… ← Back to Demo Library ![Kiehl’s – Protected and Healthy Skin.] Kiehl’s # Kiehl’s – Protected and Healthy Skin. L'Oréal Claim: "Less damage from UV rays" ## Overview By creating an interactive and engaging in-store experience, Kiehl’s aimed to highlight the importance of sun protection while reinforcing their expertise in skincare solutions. USP’s Contribution To address Kiehl’s needs, USP Demo Solutions developed an innovative Sun Damage Demo Tool tailored to Kiehl’s sun care campaign. This interactive tool was designed to visually demonstrate the effects of UV exposure on the skin, creating a powerful educational experience for consumers. The demo highlighted the long-term consequences of UV radiation, such as dark spots and wrinkles, while showcasing how Kiehl’s products could protect and nourish the skin. By providing a clear, science-backed visualization, the tool empowered Beauty Advisors to engage customers in meaningful conversations about sun protection. ## The Challenge For the Protected and Healthy Skin., Kiehl’s needed to make the "Less damage from UV rays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, repair, damage protection claims. The brief for the Protected and Healthy Skin. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Kiehl’s. ## The Approach USP Demo Solutions built the Protected and Healthy Skin. for Kiehl’s around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Less damage from UV rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Protected and Healthy Skin., the demo substantiates claim areas such as uv protection, anti-aging, whitening, repair, damage protection, so a single asset can carry several conversations across the Kiehl’s range. ## The Result The result for Kiehl’s is a educate consumers about the consequences of uv radiations, delivered through the Protected and Healthy Skin. as something the consumer experiences first-hand rather than has to take on trust. By turning Kiehl’s's "Less damage from UV rays" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the Protected and Healthy Skin. becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Kiehl’s runs the Protected and Healthy Skin. primarily for internal training, digital campaign, consultation tool, delivered in phygital so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Kiehl’s, part of L'Oréal, commissioned the Protected and Healthy Skin. as a sun care demonstration tool built by USP Demo Solutions around the "Less damage from UV rays" claim. Technically, the Kiehl’s demo relies on Sun Damage Demo - Dark Spots & Wrinkles and supports claim areas including uv protection, anti-aging, whitening, repair, damage protection. For Kiehl’s, the tool is available as phygital and typically deployed for internal training, digital campaign, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Protected and Healthy Skin. prove? It makes the "Less damage from UV rays" claim visible on the spot, giving shoppers educate consumers about the consequences of uv radiations instead of a promise they have to take on trust. What is the mechanism behind Kiehl’s – Protected and Healthy Skin.? It is built on Sun Damage Demo - Dark Spots & Wrinkles, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Kiehl’s use it? The Protected and Healthy Skin. is designed for internal training, digital campaign, consultation tool and ships as phygital, so one asset supports the whole sun care conversation. TechnologySun Damage Demo - Dark Spots & Wrinkles BenefitEducate consumers about the consequences of UV radiations CategorySun Care BrandKiehl’s --- ## Page: /demo-library/kiehl-s-what-is-your-skin-type **Title:** Kiehl’s – What is your skin type? by USP Demo Solutions **Description:** Kiehl’s Skin Type Test case study proving the "clear skin" claim so shoppers see indoor-consultancy. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Kiehl’s – What is your skin type?] Kiehl’s # Kiehl’s – What is your skin type? L'Oréal Claim: "clear skin" ## Overview By introducing an interactive and educational experience, Kiehl’s aimed to position their consultants as trusted skincare advisors while guiding consumers toward their most suitable skincare regimen. USP’s Contribution To address Kiehl’s objectives, USP Demo Solutions developed a tailored Sensory Skin Type Demo Tool designed to engage consumers and provide real-time insights into their skin type. This haptic, hands-on tool was simple yet highly effective, enabling KCRs to analyze a client’s skin in just seconds. The interactive nature of the demo encouraged meaningful conversations, starting with the question: “Do you know your skin type?” Comprehensive Support by USP Demo Solutions USP Demo Solutions took full responsibility for the project, handling every aspect from conceptualization to execution. After presenting various concepts to Kiehl’s marketing team, the final design was selected, featuring: ## The Challenge For the What is your skin type?, Kiehl’s needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims. The brief for the What is your skin type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Kiehl’s. ## The Approach USP Demo Solutions built the What is your skin type? for Kiehl’s around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the What is your skin type?, the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the Kiehl’s range. ## The Result The result for Kiehl’s is a indoor-consultancy, delivered through the What is your skin type? as something the consumer experiences first-hand rather than has to take on trust. By turning Kiehl’s's "clear skin" message into a hands-on Skin Type Test moment, the What is your skin type? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Kiehl’s runs the What is your skin type? primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the What is your skin type? is run by the consumer rather than presented to them, Kiehl’s earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Kiehl’s, part of L'Oréal,, the What is your skin type? serves the skin care category and puts the "clear skin" claim on display. The core method behind the Kiehl’s demo is Skin Type Test, applied here to substantiate hydration, cleansing & purity claims. Kiehl’s most often runs this demo typically deployed for retail activation, consultation tool, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the What is your skin type? demonstrate? It turns the "clear skin" message into something a shopper can watch happen, delivering indoor-consultancy in the moment. How does Kiehl’s – What is your skin type? work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, consultation tool without adaptation work, keeping the Kiehl’s story consistent everywhere. TechnologySkin Type Test BenefitIndoor-Consultancy CategorySkin Care BrandKiehl’s --- ## Page: /demo-library/korendy-skin-type-test **Title:** Korendy – Skin Type Test by USP Demo Solutions **Description:** Korendy Skin Type Test case study proving the "clear skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Korendy – Skin Type Test] Korendy # Korendy – Skin Type Test Claim: "clear skin" ## Overview USP’s Contribution USP Demo Solutions partnered with Korendy to create branded Skin Type Test Cards designed to diagnose skin types accurately and quickly. These cards, which use advanced sebum-reactive technology, allowed consumers to determine whether their skin was dry, normal, combination, or oily within seconds. The innovative Skin Type Test provided consumers with valuable knowledge about their skin, guiding them to the most appropriate skincare selections available on Korendy’s platform. The tool not only enhanced the consumer journey but also created an interactive and memorable experience, setting Korendy apart in the competitive beauty market. Impact Korendy’s innovative approach to integrating the Skin Type Tester into the consumer journey proved highly successful. By empowering customers with the knowledge to select and evaluate their skincare products, Korendy enhanced customer satisfaction and trust while driving repeat purchases. The initiative positioned Korendy as a forward-thinking brand committed to personalized skincare and consumer education. ## The Challenge For the Skin Type Test, Korendy needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Korendy. ## The Approach USP Demo Solutions built the Skin Type Test for Korendy around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the Korendy range. ## The Result The result for Korendy is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Korendy's "clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Korendy runs the Skin Type Test primarily for retail activation, digital campaign, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Korendy earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Korendy can roll the Skin Type Test out across markets without retraining staff every time. ## At a Glance The Skin Type Test was created for Korendy by USP Demo Solutions as a dedicated skin care demonstration substantiating the "clear skin" claim. Skin Type Test sits at the heart of the mechanism Korendy runs here, covering repair claim territory. In practice the Skin Type Test for Korendy is available as diagnostic tool and typically deployed for retail activation, digital campaign. ## Frequently Asked Questions What does the Skin Type Test demonstrate? It turns the "clear skin" message into something a shopper can watch happen, delivering clear skin in the moment. How does Korendy – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, digital campaign without adaptation work, keeping the Korendy story consistent everywhere. TechnologySkin Type Test Benefitclear skin CategorySkin Care BrandKorendy --- ## Page: /demo-library/l-oreal-hair-combination-tool **Title:** L’Oréal – Hair Combination Tool by USP Demo Solutions **Description:** L’Oréal Dandruff Test case study proving the "Healthy scalp" claim so shoppers see visual on dandruff. A repeatable hair care demo by USP Demo… ← Back to Demo Library ![L’Oréal – Hair Combination Tool] L’Oréal # L’Oréal – Hair Combination Tool L'Oréal Claim: "Healthy scalp" ## Overview The challenge was to create a tool that could diagnose common scalp concerns such as dandruff and excess sebum while offering a seamless experience for both salon professionals and clients. By focusing on personalized care, L’Oréal Professionnel aimed to elevate the salon experience, build trust, and reinforce their commitment to professional-grade solutions. USP’s Contribution To meet these needs, USP Demo Solutions developed a cutting-edge diagnostic tool combining the Dandruff Test and Scalp Sebum Test . This comprehensive solution enabled salon teams to provide clients with an in-depth analysis of their scalp health before applying treatments. The diagnostic tool was designed to be user-friendly, accurate, and highly visual, making it easy for clients to understand the condition of their scalp. By offering this personalized diagnosis, salon professionals could recommend tailored treatments, creating a more meaningful and effective client experience. ## The Challenge For the Hair Combination Tool, L’Oréal needed to make the "Healthy scalp" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair claims. The brief for the Hair Combination Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal. ## The Approach USP Demo Solutions built the Hair Combination Tool for L’Oréal around the Dandruff Test method, reducing the Healthy scalp story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Hair Combination Tool, the demo substantiates claim areas such as oil control, anti-dandruff, repair, so a single asset can carry several conversations across the L’Oréal range. ## The Result The result for L’Oréal is a visual on dandruff, delivered through the Hair Combination Tool as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal's "Healthy scalp" message into a hands-on Dandruff Test moment, the Hair Combination Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal runs the Hair Combination Tool primarily for consultation tool, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Hair Combination Tool is run by the consumer rather than presented to them, L’Oréal earns a moment of genuine participation that lands harder than any printed hair care claim. USP Demo Solutions engineers each Dandruff Test demo to be portable, on brand and repeatable, so L’Oréal can roll the Hair Combination Tool out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for L’Oréal, part of L'Oréal,, the Hair Combination Tool serves the hair care category and puts the "Healthy scalp" claim on display. The core method behind the L’Oréal demo is Dandruff Test, applied here to substantiate oil control, anti-dandruff, repair claims. L’Oréal most often runs this demo typically deployed for consultation tool, available as diagnostic tool. ## Frequently Asked Questions What does the Hair Combination Tool prove? It makes the "Healthy scalp" claim visible on the spot, giving shoppers visual on dandruff instead of a promise they have to take on trust. What is the mechanism behind L’Oréal – Hair Combination Tool? It is built on Dandruff Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can L’Oréal use it? The Hair Combination Tool is designed for consultation tool and ships as diagnostic tool, so one asset supports the whole hair care conversation. TechnologyDandruff Test, Scalp Sebum Test BenefitVisual on dandruff CategoryHair Care BrandL’Oréal --- ## Page: /demo-library/l-oreal-paris-dry-skin-check **Title:** L’Oréal Paris – Dry Skin Check by USP Demo Solutions **Description:** L’Oréal Paris Skin Type Test case study proving the "Know your skin type, Product recommendation" claim so shoppers see skin type diagnostic tool. A… ← Back to Demo Library ![L’Oréal Paris – Dry Skin Check] L’Oréal Paris # L’Oréal Paris – Dry Skin Check L'Oréal Claim: "Know your skin type, Product recommendation" ## Overview We created a skin tester that measured the level of dryness of the skin. In 5-7 seconds, the consumer could understand the status of their skin and then get a product recommendation based on the result. No beauty advisor was needed to do the test, it was engaging, and it had a call to action by asking that fundamental question of the required demographic “Is your skin dry?”. This way, the consumer understands the condition of their skin, while being provided a clear guideline addressing the condition with the products. Thus, it stimulates the purchase intent and increases the basket size with the right product recommendation for their skin. USP Demo Solutions always tests the products on its several technologies to ensure the best possible outcome. Developing different concepts, keeping the team’s needs, claims, and market requirements in mind. Once a selected concept meets the marketing teams’ requirements, the USP team is galvanized into the production process that begins with artwork design or alignment and ends with the finished product reaching the destination on time. ## The Challenge For the Dry Skin Check, L’Oréal Paris needed to make the "Know your skin type, Product recommendation" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the Dry Skin Check was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris. ## The Approach USP Demo Solutions built the Dry Skin Check for L’Oréal Paris around the Skin Type Test method, reducing the Know your skin type, Product recommendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Dry Skin Check, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the L’Oréal Paris range. ## The Result The result for L’Oréal Paris is a skin type diagnostic tool, delivered through the Dry Skin Check as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal Paris's "Know your skin type, Product recommendation" message into a hands-on Skin Type Test moment, the Dry Skin Check becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal Paris runs the Dry Skin Check primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Dry Skin Check is run by the consumer rather than presented to them, L’Oréal Paris earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Dry Skin Check was created for L’Oréal Paris, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Know your skin type, Product recommendation" claim. Skin Type Test sits at the heart of the mechanism L’Oréal Paris runs here, covering hydration, sensitivity & soothing claim territory. In practice the Dry Skin Check for L’Oréal Paris is available as diagnostic tool, physical demo and typically deployed for retail activation, internal training, consultation tool. ## Frequently Asked Questions What does the Dry Skin Check demonstrate? It turns the "Know your skin type, Product recommendation" message into something a shopper can watch happen, delivering skin type diagnostic tool in the moment. How does L’Oréal Paris – Dry Skin Check work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, internal training, consultation tool without adaptation work, keeping the L’Oréal Paris story consistent everywhere. TechnologySkin Type Test BenefitSkin Type Diagnostic Tool CategorySkin Care BrandL’Oréal Paris --- ## Page: /demo-library/l-oreal-paris-fair-and-radiant-skin **Title:** L’Oréal Paris – Fair and Radiant… by USP Demo Solutions **Description:** L’Oréal Paris Sun Damage Demo - Dark Spots & Wrinkles case study proving the "Undamaged skin" claim so shoppers see increased consumer… ← Back to Demo Library ![L’Oréal Paris – Fair and Radiant Skin.] L’Oréal Paris # L’Oréal Paris – Fair and Radiant Skin. L'Oréal Claim: "Undamaged skin" ## Overview To communicate these benefits effectively, USP introduced an interactive demo tool that allowed consumers to visualize the impact of White Perfect Clinical Cream on dark spots and skin imperfections. It featured a visual before-and-after comparison, where users could directly observe the cream’s ability to reduce dark spots and wrinkles caused by sun damage. An example of this technology is of Olay’s White Radiance: Pearly & Radiant demo that USP did. This was then structured around a hands-on experience, where consumers could apply the cream to different facial zones displayed on a card. They used a strip to simulate the cream’s effect on their skin, which demonstrated improvements in dark spots and overall skin tone after applying the product. Key to the success of this tool was its simplicity and ease of use at POS. Consumers could experience firsthand the effectiveness of the product, reinforcing its claim of undamaged, flawless skin. This approach also helped educate consumers on the importance of sun protection and skin care, which further solidified trust in the L’Oréal brand. ## The Challenge For the Fair and Radiant Skin., L’Oréal Paris needed to make the "Undamaged skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, damage protection claims. The brief for the Fair and Radiant Skin. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris. ## The Approach USP Demo Solutions built the Fair and Radiant Skin. for L’Oréal Paris around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Undamaged skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Fair and Radiant Skin., the demo substantiates claim areas such as uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the L’Oréal Paris range. ## The Result The result for L’Oréal Paris is a increased consumer engagement and brand trust, delivered through the Fair and Radiant Skin. as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal Paris's "Undamaged skin" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the Fair and Radiant Skin. becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal Paris runs the Fair and Radiant Skin. primarily for pharmacy, delivered in physical demo so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for L’Oréal Paris, part of L'Oréal,, the Fair and Radiant Skin. serves the skin care category and puts the "Undamaged skin" claim on display. The core method behind the L’Oréal Paris demo is Sun Damage Demo - Dark Spots & Wrinkles, applied here to substantiate uv protection, anti-aging, whitening, damage protection claims. L’Oréal Paris most often runs this demo typically deployed for pharmacy, available as physical demo. ## Frequently Asked Questions What does the Fair and Radiant Skin. demonstrate? It turns the "Undamaged skin" message into something a shopper can watch happen, delivering increased consumer engagement and brand trust in the moment. How does L’Oréal Paris – Fair and Radiant Skin. work? It uses Sun Damage Demo - Dark Spots & Wrinkles to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into pharmacy without adaptation work, keeping the L’Oréal Paris story consistent everywhere. TechnologySun Damage Demo - Dark Spots & Wrinkles BenefitIncreased consumer engagement and brand trust CategorySkin Care BrandL’Oréal Paris --- ## Page: /demo-library/l-oreal-paris-liquid-care **Title:** L’Oréal Paris – Liquid Care by USP Demo Solutions **Description:** L’Oréal Paris Skin Type Test case study proving the "Product recommendation" claim so shoppers see skin diagnostic. A repeatable skin care demo by… ← Back to Demo Library ![L’Oréal Paris – Liquid Care] L’Oréal Paris # L’Oréal Paris – Liquid Care L'Oréal Claim: "Product recommendation" ## Overview The solution needed to be both engaging and versatile, enabling consumers to use it in-store independently or with the assistance of a beauty advisor. USP’s Contribution To meet L’Oréal Paris’s objectives, USP Demo Solutions leveraged its expertise and portfolio of over 27 cutting-edge technologies to develop a multi-functional demo card . This innovative tool combined: The demo card’s intuitive design ensured a seamless consumer experience, offering a clear and impactful demonstration of the product’s benefits while fostering trust in the brand. ## The Challenge For the Liquid Care, L’Oréal Paris needed to make the "Product recommendation" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the Liquid Care was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris. ## The Approach L’Oréal Paris sought an innovative marketing solution to support the launch of their new skincare product. The objective was twofold: USP Demo Solutions built the Liquid Care for L’Oréal Paris around the Skin Type Test method, reducing the Product recommendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Liquid Care, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the L’Oréal Paris range. ## The Result The result for L’Oréal Paris is a skin diagnostic, delivered through the Liquid Care as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal Paris's "Product recommendation" message into a hands-on Skin Type Test moment, the Liquid Care becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal Paris runs the Liquid Care primarily for consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Liquid Care is run by the consumer rather than presented to them, L’Oréal Paris earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for L’Oréal Paris, part of L'Oréal,, the Liquid Care serves the skin care category and puts the "Product recommendation" claim on display. The core method behind the L’Oréal Paris demo is Skin Type Test, applied here to substantiate hydration, sensitivity & soothing claims. L’Oréal Paris most often runs this demo typically deployed for consultation tool, available as diagnostic tool. ## Frequently Asked Questions What does the Liquid Care prove? It makes the "Product recommendation" claim visible on the spot, giving shoppers skin diagnostic instead of a promise they have to take on trust. What is the mechanism behind L’Oréal Paris – Liquid Care? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can L’Oréal Paris use it? The Liquid Care is designed for consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitSkin Diagnostic CategorySkin Care BrandL’Oréal Paris --- ## Page: /demo-library/l-oreal-paris-measure-uv-rays **Title:** L’Oréal Paris – Measure UV Rays by USP Demo Solutions **Description:** L’Oréal Paris UV Intensity Sticker case study proving the "UV Protection" claim so shoppers see measuring intensity. A repeatable skin care demo by USP… ← Back to Demo Library ![L’Oréal Paris – Measure UV Rays] L’Oréal Paris # L’Oréal Paris – Measure UV Rays L'Oréal Claim: "UV Protection" ## Overview To achieve this, the tool needed to be practical, user-friendly, and capable of seamlessly integrating into consumers’ everyday lives, reinforcing the message of sun safety throughout the day. USP’s Contribution USP Demo Solutions developed an innovative UV Intensity Sticker that aligned perfectly with L’Oréal Paris’s objectives. Designed as a branded sticker to be affixed to a smartphone, the tool leveraged UV level detection technology to deliver real-time information about sun exposure. This pocket-sized solution became an essential companion for consumers, ensuring they were always aware of changing UV conditions. The sticker featured a built-in secret message that activated when UV levels were high, reminding consumers of the dangers of sun exposure and recommending L’Oréal Paris BB Cream as a protective measure. ## The Challenge For the Measure UV Rays, L’Oréal Paris needed to make the "UV Protection" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the Measure UV Rays was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris. ## The Approach USP Demo Solutions built the Measure UV Rays for L’Oréal Paris around the UV Intensity Sticker method, reducing the UV Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Measure UV Rays, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the L’Oréal Paris range. ## The Result The result for L’Oréal Paris is a measuring intensity, delivered through the Measure UV Rays as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal Paris's "UV Protection" message into a hands-on UV Intensity Sticker moment, the Measure UV Rays becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal Paris runs the Measure UV Rays primarily for retail activation, delivered in physical demo so the same UV Intensity Sticker proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Measure UV Rays is run by the consumer rather than presented to them, L’Oréal Paris earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance L’Oréal Paris, part of L'Oréal, commissioned the Measure UV Rays as a skin care demonstration tool built by USP Demo Solutions around the "UV Protection" claim. Technically, the L’Oréal Paris demo relies on UV Intensity Sticker and supports claim areas including uv protection. For L’Oréal Paris, the tool is available as physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Measure UV Rays demonstrate? It turns the "UV Protection" message into something a shopper can watch happen, delivering measuring intensity in the moment. How does L’Oréal Paris – Measure UV Rays work? It uses UV Intensity Sticker to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation without adaptation work, keeping the L’Oréal Paris story consistent everywhere. TechnologyUV Intensity Sticker BenefitMeasuring Intensity CategorySkin Care BrandL’Oréal Paris --- ## Page: /demo-library/l-oreal-paris-pure-clay-mask-activation **Title:** L’Oréal Paris – Pure Clay Mask… by USP Demo Solutions **Description:** L’Oréal Paris Skin Type Test case study proving the "Clear skin" claim so shoppers see skin diagnostic. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![L’Oréal Paris – Pure Clay Mask Activation] L’Oréal Paris # L’Oréal Paris – Pure Clay Mask Activation L'Oréal Claim: "Clear skin" ## Overview For their “Pure Clay Mask” product range activation the L’Oréal Paris team was looking for a way to lead their customers to choose the right product for their individual skin needs. Other than that, the solution L’Oréal Paris needed had to educate, consult and engage the consumer via mass marketing. Our experts at USP Demo Solutions understood that L’Oréal Paris needed an activation tool that explains consumers their skin’s demands, thereby guiding them to the right product choice. By adding a haptic experience, increased brand awareness and brand trust would be ensured. As a result of this, USP Demo Solutions proposed the Skin Type Tester as the sensory tool for this activation. Various prototypes were then sent to the L’Oréal Paris team for choosing the preferred shapes, sizes and layouts. Once agreed on the solutions, USP carried out the next steps, such as artwork support, production of the activation tools as well as the punctual delivery. The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin. Knowing their skin type, consumers were able to choose the right product from the L’Oréal Paris Pure Clay Mask range. ## The Challenge For the Pure Clay Mask Activation, L’Oréal Paris needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, oil control claims. The brief for the Pure Clay Mask Activation was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris. ## The Approach The L’Oréal Paris team was searching for a solution that would support their “Pure Clay Mask” activation by educating the consumer about their skin type and lead them to the right product choice. USP Demo Solutions built the Pure Clay Mask Activation for L’Oréal Paris around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Pure Clay Mask Activation, the demo substantiates claim areas such as cleansing & purity, oil control, so a single asset can carry several conversations across the L’Oréal Paris range. ## The Result The result for L’Oréal Paris is a skin diagnostic, delivered through the Pure Clay Mask Activation as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal Paris's "Clear skin" message into a hands-on Skin Type Test moment, the Pure Clay Mask Activation becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal Paris runs the Pure Clay Mask Activation primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Pure Clay Mask Activation was created for L’Oréal Paris, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Clear skin" claim. Skin Type Test sits at the heart of the mechanism L’Oréal Paris runs here, covering cleansing & purity, oil control claim territory. In practice the Pure Clay Mask Activation for L’Oréal Paris is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Pure Clay Mask Activation prove? It makes the "Clear skin" claim visible on the spot, giving shoppers skin diagnostic instead of a promise they have to take on trust. What is the mechanism behind L’Oréal Paris – Pure Clay Mask Activation? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can L’Oréal Paris use it? The Pure Clay Mask Activation is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitSkin Diagnostic CategorySkin Care BrandL’Oréal Paris What the client reported > “The Pure Clay concept has helped the LP to increase the average basket size to 1.35 items per consumer for just the Clays range.” Rebecca, Assistant Product ManagerL'Oréal Paris --- ## Page: /demo-library/l-oreal-paris-skin-match-tool **Title:** L’Oréal Paris – Skin Match Tool by USP Demo Solutions **Description:** L’Oréal Paris Skin Type Test case study proving the "Product recommendatiom" claim so shoppers see hydration indicator. A repeatable skin care demo by… ← Back to Demo Library ![L’Oréal Paris – Skin Match Tool] L’Oréal Paris # L’Oréal Paris – Skin Match Tool L'Oréal Claim: "Product recommendatiom" ## Overview The goal was to create an easy-to-use, accurate tool that could guide consumers toward the best product regimen for their unique skin concerns. Designed for flexibility, the tool could be used independently or with the assistance of a beauty advisor. The team introduced an interactive Skin Type Tester that engaged consumers directly at POS locations. The test involved a simple two-step process: Remove : Consumers use a skin test strip to sample skin from various facial zones (T-Zone, chin, cheek) and assess their skin texture. ## The Challenge For the Skin Match Tool, L’Oréal Paris needed to make the "Product recommendatiom" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Skin Match Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris. ## The Approach USP Demo Solutions built the Skin Match Tool for L’Oréal Paris around the Skin Type Test method, reducing the Product recommendatiom story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Match Tool, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the L’Oréal Paris range. ## The Result The result for L’Oréal Paris is a hydration indicator, delivered through the Skin Match Tool as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal Paris's "Product recommendatiom" message into a hands-on Skin Type Test moment, the Skin Match Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal Paris runs the Skin Match Tool primarily for consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Match Tool is run by the consumer rather than presented to them, L’Oréal Paris earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance L’Oréal Paris, part of L'Oréal, commissioned the Skin Match Tool as a skin care demonstration tool built by USP Demo Solutions around the "Product recommendatiom" claim. Technically, the L’Oréal Paris demo relies on Skin Type Test and supports claim areas including hydration. For L’Oréal Paris, the tool is available as diagnostic tool and typically deployed for consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Match Tool demonstrate? It turns the "Product recommendatiom" message into something a shopper can watch happen, delivering hydration indicator in the moment. How does L’Oréal Paris – Skin Match Tool work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the L’Oréal Paris story consistent everywhere. TechnologySkin Type Test BenefitHydration indicator CategorySkin Care BrandL’Oréal Paris --- ## Page: /demo-library/l-oreal-paris-smooth-and-plump-skin **Title:** L’Oréal Paris – Smooth and Plump… by USP Demo Solutions **Description:** L’Oréal Paris Wrinkle Test case study proving the "Anti-aging properties" claim so shoppers see product recommendation. A repeatable skin care demo by… ← Back to Demo Library ![L’Oréal Paris – Smooth and Plump Skin] L’Oréal Paris # L’Oréal Paris – Smooth and Plump Skin L'Oréal Claim: "Anti-aging properties" ## Overview Upon being briefed, the USP’s team developed different concepts that ensured 1:1 engagement, at the same time supporting their Beauty Advisors to educate and guide consumers. Both parties agreed that USP’s 2-D wrinkle test technology would give the best possible result for L’Oreal. Giving the best results and simultaneously engaging the customer. The next step was to decide the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery. ## The Challenge For the Smooth and Plump Skin, L’Oréal Paris needed to make the "Anti-aging properties" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging, whitening claims. The brief for the Smooth and Plump Skin was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris. ## The Approach The L’Oreal team wanted their Beauty Advisors to engage and enlighten consumers about their skin wrinkle level. Advise them about what their skin requires and eventually, the POS tool should also evoke the need for one of the in-store products. USP Demo Solutions built the Smooth and Plump Skin for L’Oréal Paris around the Wrinkle Test method, reducing the Anti-aging properties story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Smooth and Plump Skin, the demo substantiates claim areas such as anti-aging, whitening, so a single asset can carry several conversations across the L’Oréal Paris range. ## The Result The result for L’Oréal Paris is a product recommendation, delivered through the Smooth and Plump Skin as something the consumer experiences first-hand rather than has to take on trust. By turning L’Oréal Paris's "Anti-aging properties" message into a hands-on Wrinkle Test moment, the Smooth and Plump Skin becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, L’Oréal Paris runs the Smooth and Plump Skin primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance L’Oréal Paris, part of L'Oréal, commissioned the Smooth and Plump Skin as a skin care demonstration tool built by USP Demo Solutions around the "Anti-aging properties" claim. Technically, the L’Oréal Paris demo relies on Wrinkle Test and supports claim areas including anti-aging, whitening. For L’Oréal Paris, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Smooth and Plump Skin prove? It makes the "Anti-aging properties" claim visible on the spot, giving shoppers product recommendation instead of a promise they have to take on trust. What is the mechanism behind L’Oréal Paris – Smooth and Plump Skin? It is built on Wrinkle Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can L’Oréal Paris use it? The Smooth and Plump Skin is designed for retail activation, internal training, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyWrinkle Test BenefitProduct Recommendation CategorySkin Care BrandL’Oréal Paris --- ## Page: /demo-library/la-roche-posay-sebum-test-kit **Title:** La Roche-Posay – Sebum Test Kit by USP Demo Solutions **Description:** La Roche Skin Type Test case study proving the "Product recommendation" claim so shoppers see knowing your skin type. A repeatable skin care demo by… ← Back to Demo Library ![La Roche-Posay – Sebum Test Kit] La Roche # La Roche-Posay – Sebum Test Kit L'Oréal Claim: "Product recommendation" ## Overview USP Demo Solutions’ main aim was to turn La Roche-Posay’s expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through educating the consumer about their skin type and allowing them to experience the brand through a haptic approach. After receiving prototypes that varied in size and shape from USP Demo Solutions the La Roche-Posay team agreed the Skin Type Tester was the suitable technology match for this activation. As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery. ## The Challenge For the Posay – Sebum Test Kit, La Roche needed to make the "Product recommendation" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Posay – Sebum Test Kit was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for La Roche. ## The Approach The La Roche-Posay Team was searching for a way to guide their consumers to the right product choice out of their skincare range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, could also be used by beauty advisors in-store. USP Demo Solutions built the Posay – Sebum Test Kit for La Roche around the Skin Type Test method, reducing the Product recommendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Posay – Sebum Test Kit, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the La Roche range. ## The Result The result for La Roche is a knowing your skin type, delivered through the Posay – Sebum Test Kit as something the consumer experiences first-hand rather than has to take on trust. By turning La Roche's "Product recommendation" message into a hands-on Skin Type Test moment, the Posay – Sebum Test Kit becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, La Roche runs the Posay – Sebum Test Kit primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, kit, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Posay – Sebum Test Kit was created for La Roche, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Product recommendation" claim. Skin Type Test sits at the heart of the mechanism La Roche runs here, covering oil control claim territory. In practice the Posay – Sebum Test Kit for La Roche is available as diagnostic tool, kit, physical demo and typically deployed for retail activation, internal training, consultation tool. ## Frequently Asked Questions What does the Posay – Sebum Test Kit prove? It makes the "Product recommendation" claim visible on the spot, giving shoppers knowing your skin type instead of a promise they have to take on trust. What is the mechanism behind La Roche-Posay – Sebum Test Kit? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can La Roche use it? The Posay – Sebum Test Kit is designed for retail activation, internal training, consultation tool and ships as diagnostic tool, kit, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitKnowing your skin type CategorySkin Care BrandLa Roche What the client reported > “The sebum test strips we ordered did very well in the field, and our sales team is very excited about continuing their use next year.” Diane, Creative DirectorLa Roche-Posay --- ## Page: /demo-library/la-shield-sun-protection **Title:** La Shield – SPF Efficacy Demo by USP Demo Solutions **Description:** La Shield UV Efficacy Test case study proving the "Protection against harsh UV rays" claim so shoppers see no sunburnt skin. A repeatable sun care demo… ← Back to Demo Library ![La Shield – Sun Protection] La Shield # La Shield – SPF Efficacy Demo Glenmark Pharmaceuticals Claim: "Protection against harsh UV rays" ## Overview The solution needed to be both impactful and interactive, seamlessly integrating into point-of-sale environments to enhance consumer trust and drive purchase decisions. USP’s Contribution To meet La Shield’s needs, USP Demo Solutions developed a UV Efficacy Test Tool that provided a tangible demonstration of the product’s protective capabilities. This innovative tool allowed consumers to see firsthand how La Shield’s SPF shielded their skin from harmful UV rays. The UV Efficacy Test was designed to deliver immediate, visible results, making it a powerful tool for consumer education and engagement. It not only demonstrated the effectiveness of the SPF product but also underscored the risks of sun exposure, reinforcing the need for daily sun protection. ## The Challenge For the SPF Efficacy Demo, La Shield needed to make the "Protection against harsh UV rays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the SPF Efficacy Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for La Shield. ## The Approach USP Demo Solutions built the SPF Efficacy Demo for La Shield around the UV Efficacy Test method, reducing the Protection against harsh UV rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the SPF Efficacy Demo, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the La Shield range. ## The Result The result for La Shield is a no sunburnt skin, delivered through the SPF Efficacy Demo as something the consumer experiences first-hand rather than has to take on trust. By turning La Shield's "Protection against harsh UV rays" message into a hands-on UV Efficacy Test moment, the SPF Efficacy Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, La Shield runs the SPF Efficacy Demo primarily for pharmacy, delivered in diagnostic tool so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the SPF Efficacy Demo is run by the consumer rather than presented to them, La Shield earns a moment of genuine participation that lands harder than any printed sun care claim. ## At a Glance Built by USP Demo Solutions for La Shield, part of Glenmark Pharmaceuticals,, the SPF Efficacy Demo serves the sun care category and puts the "Protection against harsh UV rays" claim on display. The core method behind the La Shield demo is UV Efficacy Test, applied here to substantiate uv protection claims. La Shield most often runs this demo typically deployed for pharmacy, available as diagnostic tool. ## Frequently Asked Questions What does the SPF Efficacy Demo demonstrate? It turns the "Protection against harsh UV rays" message into something a shopper can watch happen, delivering no sunburnt skin in the moment. How does La Shield – SPF Efficacy Demo work? It uses UV Efficacy Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into pharmacy without adaptation work, keeping the La Shield story consistent everywhere. TechnologyUV Efficacy Test BenefitNo sunburnt skin CategorySun Care BrandLa Shield --- ## Page: /demo-library/lancome-multi-functional-tool **Title:** Lancôme – Multi-functional tool by USP Demo Solutions **Description:** Lancôme Skin Type Test case study proving the "Clear skin and less wrinkles" claim so shoppers see get your best beauty regime. A repeatable skin care… ← Back to Demo Library ![Lancôme – Multi-functional tool] Lancôme # Lancôme – Multi-functional tool L'Oréal Claim: "Clear skin and less wrinkles" ## Overview The solution required an intuitive, branded design that would enhance the beauty consultant’s expertise and foster meaningful interactions with consumers. USP’s Contribution USP Demo Solutions developed a fully branded engagement folder featuring multiple demo tools, including a 2D Wrinkle Test and a Skin Type Tester . This multi-sensory diagnostic tool offered a comprehensive skincare analysis, enabling beauty advisors to deliver personalized recommendations and helping consumers independently assess their needs. Impact The diagnostic tool transformed the in-store experience for LANCÔME clients in Austria, enhancing consumer engagement and driving sales. By offering personalized recommendations through a hands-on and interactive process, the tool reinforced LANCÔME’s reputation as a leader in skincare innovation. The initiative not only improved consumer satisfaction but also strengthened the role of beauty advisors as trusted consultants. ## The Challenge For the Multi-functional tool, Lancôme needed to make the "Clear skin and less wrinkles" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Multi-functional tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Lancôme. ## The Approach USP Demo Solutions built the Multi-functional tool for Lancôme around the Skin Type Test method, reducing the Clear skin and less wrinkles story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Multi-functional tool, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Lancôme range. ## The Result The result for Lancôme is a get your best beauty regime, delivered through the Multi-functional tool as something the consumer experiences first-hand rather than has to take on trust. By turning Lancôme's "Clear skin and less wrinkles" message into a hands-on Skin Type Test moment, the Multi-functional tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Lancôme runs the Multi-functional tool primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Multi-functional tool is run by the consumer rather than presented to them, Lancôme earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Lancôme, part of L'Oréal, commissioned the Multi-functional tool as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin and less wrinkles" claim. Technically, the Lancôme demo relies on Skin Type Test and supports claim areas including anti-aging. For Lancôme, the tool is available as diagnostic tool and typically deployed for internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Multi-functional tool prove? It makes the "Clear skin and less wrinkles" claim visible on the spot, giving shoppers get your best beauty regime instead of a promise they have to take on trust. What is the mechanism behind Lancôme – Multi-functional tool? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Lancôme use it? The Multi-functional tool is designed for internal training, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test, Wrinkle Test BenefitGet your best beauty regime CategorySkin Care BrandLancôme --- ## Page: /demo-library/lb-sebum-dandruff-test **Title:** LB – Sebum & Dandruff Test by USP Demo Solutions **Description:** LB Dandruff Test case study proving the "Healthy scalp" claim so shoppers see empower their beauty consultants. A repeatable hair care demo by USP… ← Back to Demo Library ![LB – Sebum & Dandruff Test] LB # LB – Sebum & Dandruff Test La Biosthétique Claim: "Healthy scalp" ## Overview The solution needed to be portable, efficient, and engaging, seamlessly integrating into the consultants’ routine while offering consumers an educational and tactile experience. USP’s Contribution To address La Biosthétique’s needs, USP Demo Solutions developed a Scalp Diagnostic Tester Box , leveraging advanced Scalp Sebum Level and Dandruff Level testing technologies. The tester box contained 50 individual testers, making it highly portable and convenient for beauty consultants to use during consultations. This interactive tool enabled consultants to quickly assess scalp health, identifying issues such as dandruff or excessive sebum. By providing immediate and tangible results, the tool educated consumers about their scalp condition and guided them to the most appropriate La Biosthétique products. ## The Challenge For the Sebum & Dandruff Test, LB needed to make the "Healthy scalp" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair, freshness claims. The brief for the Sebum & Dandruff Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LB. ## The Approach USP Demo Solutions built the Sebum & Dandruff Test for LB around the Dandruff Test method, reducing the Healthy scalp story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Sebum & Dandruff Test, the demo substantiates claim areas such as oil control, anti-dandruff, repair, freshness, so a single asset can carry several conversations across the LB range. ## The Result The result for LB is a empower their beauty consultants, delivered through the Sebum & Dandruff Test as something the consumer experiences first-hand rather than has to take on trust. By turning LB's "Healthy scalp" message into a hands-on Dandruff Test moment, the Sebum & Dandruff Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, LB runs the Sebum & Dandruff Test primarily for internal training, consultation tool, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Sebum & Dandruff Test is run by the consumer rather than presented to them, LB earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance The Sebum & Dandruff Test was created for LB, part of La Biosthétique, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Healthy scalp" claim. Dandruff Test sits at the heart of the mechanism LB runs here, covering oil control, anti-dandruff, repair, freshness claim territory. In practice the Sebum & Dandruff Test for LB is available as diagnostic tool and typically deployed for internal training, consultation tool. ## Frequently Asked Questions What does the Sebum & Dandruff Test demonstrate? It turns the "Healthy scalp" message into something a shopper can watch happen, delivering empower their beauty consultants in the moment. How does LB – Sebum & Dandruff Test work? It uses Dandruff Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into internal training, consultation tool without adaptation work, keeping the LB story consistent everywhere. TechnologyDandruff Test, Scalp Sebum Test BenefitEmpower their beauty consultants CategoryHair Care BrandLB --- ## Page: /demo-library/lloyds-pharmacy-body-hydration-test **Title:** Lloyds Pharmacy – Body Hydration… by USP Demo Solutions **Description:** Lloyds Pharmacy Hydration Test - Body case study proving the "Hydrated and plump skin" claim so shoppers see dry, flaky skin to hydrated, plump skin. A… ← Back to Demo Library ![Lloyds Pharmacy – Body Hydration Test] Lloyds Pharmacy # Lloyds Pharmacy – Body Hydration Test LloydsPharmacy Claim: "Hydrated and plump skin" ## Overview The Lloyds Pharmacy team needed a conversation starter for their in-store consultants, which focused on the needs of their consumers and was able to lay an important first step towards one-to-one consulting The USP Demo Solutions’ challenge was to translate the Lloyds Pharmacy needs to a brand activation tool that encouraged consumers to get start a conversation with Lloyds Pharmacy’s in-store consultants. The aim was to shift selling to consulting. USP Demo Solutions developed prototypes, different in shape and size, which were sent to the Lloyds Pharmacy marketing team for reviews and we proposed that the hydration test technology was the best technology match for this campaign. Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility; from artwork creation to printing and on-time delivery. ## The Challenge For the Body Hydration Test, Lloyds Pharmacy needed to make the "Hydrated and plump skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-dandruff claims. The brief for the Body Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Lloyds Pharmacy. ## The Approach The hydration level of skin undergoes challenges and changes all year round. So, how to identify what treatment your body skin needs right now? See how Lloyds Pharmacy helped consumers to answer this question. USP Demo Solutions built the Body Hydration Test for Lloyds Pharmacy around the Hydration Test - Body method, reducing the Hydrated and plump skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Body Hydration Test, the demo substantiates claim areas such as hydration, anti-dandruff, so a single asset can carry several conversations across the Lloyds Pharmacy range. ## The Result The result for Lloyds Pharmacy is a dry, flaky skin to hydrated, plump skin, delivered through the Body Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Lloyds Pharmacy's "Hydrated and plump skin" message into a hands-on Hydration Test - Body moment, the Body Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Lloyds Pharmacy runs the Body Hydration Test primarily for pharmacy, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Lloyds Pharmacy, part of LloydsPharmacy,, the Body Hydration Test serves the body care category and puts the "Hydrated and plump skin" claim on display. The core method behind the Lloyds Pharmacy demo is Hydration Test - Body, applied here to substantiate hydration, anti-dandruff claims. Lloyds Pharmacy most often runs this demo typically deployed for pharmacy, available as diagnostic tool. ## Frequently Asked Questions What does the Body Hydration Test prove? It makes the "Hydrated and plump skin" claim visible on the spot, giving shoppers dry, flaky skin to hydrated, plump skin instead of a promise they have to take on trust. What is the mechanism behind Lloyds Pharmacy – Body Hydration Test? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Lloyds Pharmacy use it? The Body Hydration Test is designed for pharmacy and ships as diagnostic tool, so one asset supports the whole body care conversation. TechnologyHydration Test - Body BenefitDry, flaky skin to hydrated, plump skin CategoryBody Care BrandLloyds Pharmacy --- ## Page: /demo-library/lrp-anthelios-uv-sticker **Title:** LRP – Anthelios UV Sticker by USP Demo Solutions **Description:** LRP UV Intensity Sticker case study proving the "Able to measure UV of area" claim so shoppers see uv awareness tool. A repeatable sun care demo by… ← Back to Demo Library ![LRP – Anthelios UV Sticker] LRP # LRP – Anthelios UV Sticker L'Oréal Claim: "Able to measure UV of area" ## Overview The tool needed to be practical, easy to use, and seamlessly integrated into everyday life, ensuring it served as a constant reminder of sun safety while demonstrating La Roche-Posay’s commitment to innovative skin care solutions. USP’s Contribution To meet these needs, USP Demo Solutions developed a UV Intensity Sticker designed to keep consumers informed about changing UV levels in their environment. The sticker could be affixed to a phone, ensuring it remained with the user throughout the day. This branded awareness tool allowed consumers to monitor UV intensity in real-time while reinforcing the importance of using La Roche-Posay’s sun care products. Impact The UV Intensity Sticker proved highly effective across multiple regions, including Costa Rica, El Salvador, Guatemala, Panama, and Paraguay. By providing a practical and educational solution, the initiative elevated awareness about the risks of UV exposure while showcasing La Roche-Posay’s expertise in sun care. The tool not only increased consumer engagement but also strengthened La Roche-Posay’s position as a trusted authority in skin protection. ## The Challenge For the Anthelios UV Sticker, LRP needed to make the "Able to measure UV of area" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the Anthelios UV Sticker was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP. ## The Approach USP Demo Solutions built the Anthelios UV Sticker for LRP around the UV Intensity Sticker method, reducing the Able to measure UV of area story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Anthelios UV Sticker, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the LRP range. ## The Result The result for LRP is a uv awareness tool, delivered through the Anthelios UV Sticker as something the consumer experiences first-hand rather than has to take on trust. By turning LRP's "Able to measure UV of area" message into a hands-on UV Intensity Sticker moment, the Anthelios UV Sticker becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, LRP runs the Anthelios UV Sticker primarily for retail activation, pharmacy, delivered in physical demo so the same UV Intensity Sticker proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Anthelios UV Sticker is run by the consumer rather than presented to them, LRP earns a moment of genuine participation that lands harder than any printed sun care claim. ## At a Glance LRP, part of L'Oréal, commissioned the Anthelios UV Sticker as a sun care demonstration tool built by USP Demo Solutions around the "Able to measure UV of area" claim. Technically, the LRP demo relies on UV Intensity Sticker and supports claim areas including uv protection. For LRP, the tool is available as physical demo and typically deployed for retail activation, pharmacy, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Anthelios UV Sticker demonstrate? It turns the "Able to measure UV of area" message into something a shopper can watch happen, delivering uv awareness tool in the moment. How does LRP – Anthelios UV Sticker work? It uses UV Intensity Sticker to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation, pharmacy without adaptation work, keeping the LRP story consistent everywhere. TechnologyUV Intensity Sticker BenefitUV awareness tool CategorySun Care BrandLRP --- ## Page: /demo-library/lrp-effaclar-skin-match **Title:** LRP – EFFACLAR Skin Match by USP Demo Solutions **Description:** LRP Skin Type Test case study proving the "Tester detects sebum on skin" claim so shoppers see educate yourself on your skin type. A repeatable skin… ← Back to Demo Library ![LRP – EFFACLAR Skin Match] LRP # LRP – EFFACLAR Skin Match L'Oréal Claim: "Tester detects sebum on skin" ## Overview By integrating enhanced features into the tool, La Roche-Posay aimed to deliver a seamless experience, equipping consumers with valuable insights about their skin and the most suitable products for their care regimen. USP’s Contribution USP Demo Solutions partnered with La Roche-Posay to redesign the Skin Type Tester into a folded leaflet format that combined advanced skin diagnostic technology with educational content about the EFFACLAR line. This new format transformed the tool into a complete consumer education resource, allowing users to learn about their skin type and explore products tailored to their unique needs. The tester used cutting-edge technology to detect sebum levels on the skin’s surface, categorizing skin types as dry to very dry, normal, normal to oily, or oily . Combined with La Roche-Posay’s branding and product details, the tool guided users through their skin’s diagnosis and connected them with the most appropriate skincare solutions. ## The Challenge For the EFFACLAR Skin Match, LRP needed to make the "Tester detects sebum on skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the EFFACLAR Skin Match was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP. ## The Approach USP Demo Solutions built the EFFACLAR Skin Match for LRP around the Skin Type Test method, reducing the Tester detects sebum on skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the EFFACLAR Skin Match, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the LRP range. ## The Result The result for LRP is a educate yourself on your skin type, delivered through the EFFACLAR Skin Match as something the consumer experiences first-hand rather than has to take on trust. By turning LRP's "Tester detects sebum on skin" message into a hands-on Skin Type Test moment, the EFFACLAR Skin Match becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, LRP runs the EFFACLAR Skin Match primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the EFFACLAR Skin Match is run by the consumer rather than presented to them, LRP earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The EFFACLAR Skin Match was created for LRP, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Tester detects sebum on skin" claim. Skin Type Test sits at the heart of the mechanism LRP runs here, covering oil control claim territory. In practice the EFFACLAR Skin Match for LRP is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool. ## Frequently Asked Questions What does the EFFACLAR Skin Match prove? It makes the "Tester detects sebum on skin" claim visible on the spot, giving shoppers educate yourself on your skin type instead of a promise they have to take on trust. What is the mechanism behind LRP – EFFACLAR Skin Match? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can LRP use it? The EFFACLAR Skin Match is designed for retail activation, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitEducate yourself on your skin type CategorySkin Care BrandLRP --- ## Page: /demo-library/lrp-what-s-your-skin-type **Title:** LRP – What’s your Skin Type? by USP Demo Solutions **Description:** LRP Skin Type Test case study proving the "Best known product for consumer" claim so shoppers see pos at department stores. A repeatable skin care… ← Back to Demo Library ![LRP – What’s your Skin Type?] LRP # LRP – What’s your Skin Type? L'Oréal Claim: "Best known product for consumer" ## Overview The solution needed to extend beyond the original single-use testers, integrating branding, product details, and personalized recommendations into a user-friendly format that could remain at POS as a valuable consumer resource. USP’s Contribution USP Demo Solutions collaborated with La Roche-Posay to develop an upgraded folded leaflet Skin Type Tester that provided a more holistic consumer experience. This tool combined advanced Skin Type Testing technology with additional information on EFFACLAR products, creating a seamless journey from diagnosis to product selection. The tester visualized the amount of sebum present on the skin’s surface, determining the consumer’s skin type–ranging from very dry to oily skin. Results were paired with tailored product recommendations, offering clear guidance on the most suitable EFFACLAR solutions. ## The Challenge For the What’s your Skin Type?, LRP needed to make the "Best known product for consumer" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims. The brief for the What’s your Skin Type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP. ## The Approach USP Demo Solutions built the What’s your Skin Type? for LRP around the Skin Type Test method, reducing the Best known product for consumer story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the What’s your Skin Type?, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the LRP range. ## The Result The result for LRP is a pos at department stores, delivered through the What’s your Skin Type? as something the consumer experiences first-hand rather than has to take on trust. By turning LRP's "Best known product for consumer" message into a hands-on Skin Type Test moment, the What’s your Skin Type? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, LRP runs the What’s your Skin Type? primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the What’s your Skin Type? is run by the consumer rather than presented to them, LRP earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for LRP, part of L'Oréal,, the What’s your Skin Type? serves the skin care category and puts the "Best known product for consumer" claim on display. The core method behind the LRP demo is Skin Type Test, applied here to substantiate sensitivity & soothing, hydration claims. LRP most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the What’s your Skin Type? demonstrate? It turns the "Best known product for consumer" message into something a shopper can watch happen, delivering pos at department stores in the moment. How does LRP – What’s your Skin Type? work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the LRP story consistent everywhere. TechnologySkin Type Test BenefitPOS at Department Stores CategorySkin Care BrandLRP --- ## Page: /demo-library/lubrizol-silsense-bio5-trade-fair-demo-tool **Title:** Lubrizol SilSense Bio5 Trade Fair… by USP Demo Solutions **Description:** Lubrizol SilSense Bio5 Trade Fair Demo Tool Fast Absorption Test - Face case study proving the "Non-mattifying foundation texture" claim so shoppers see… ← Back to Demo Library ![Lubrizol SilSense Bio5 Trade Fair Demo Tool] Lubrizol SilSense Bio5 Trade Fair Demo Tool # Lubrizol SilSense Bio5 Trade Fair Demo Tool Lubrizol Claim: "Non-mattifying foundation texture" ## Overview The team wanted the trade visitor to not only experience the product texture and coverage but also see how it reacts with oily skin before and after application. A tool that was engaging for the audience while educating them about the product’s efficacy. The Lubrizol team had a wish list but with no clear idea how to implement it. They relied on USP to ideate and create a winning solution that checked all the boxes. Working on our three-step ideation concept, USP went on to develop a winning demo: ## The Challenge For the Lubrizol SilSense Bio5 Trade Fair Demo Tool, Lubrizol SilSense Bio5 Trade Fair Demo Tool needed to make the "Non-mattifying foundation texture" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, fast absorption claims. The brief for the Lubrizol SilSense Bio5 Trade Fair Demo Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Lubrizol SilSense Bio5 Trade Fair Demo Tool. ## The Approach USP Demo Solutions built the Lubrizol SilSense Bio5 Trade Fair Demo Tool for Lubrizol SilSense Bio5 Trade Fair Demo Tool around the Fast Absorption Test - Face method, reducing the Non-mattifying foundation texture story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Lubrizol SilSense Bio5 Trade Fair Demo Tool, the demo substantiates claim areas such as oil control, fast absorption, so a single asset can carry several conversations across the Lubrizol SilSense Bio5 Trade Fair Demo Tool range. ## The Result The result for Lubrizol SilSense Bio5 Trade Fair Demo Tool is a product demonstration, delivered through the Lubrizol SilSense Bio5 Trade Fair Demo Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Lubrizol SilSense Bio5 Trade Fair Demo Tool's "Non-mattifying foundation texture" message into a hands-on Fast Absorption Test - Face moment, the Lubrizol SilSense Bio5 Trade Fair Demo Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Lubrizol SilSense Bio5 Trade Fair Demo Tool runs the Lubrizol SilSense Bio5 Trade Fair Demo Tool primarily for internal training, delivered in diagnostic tool so the same Fast Absorption Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Lubrizol SilSense Bio5 Trade Fair Demo Tool, part of Lubrizol, commissioned the Lubrizol SilSense Bio5 Trade Fair Demo Tool as a skin care demonstration tool built by USP Demo Solutions around the "Non-mattifying foundation texture" claim. Technically, the Lubrizol SilSense Bio5 Trade Fair Demo Tool demo relies on Fast Absorption Test - Face and supports claim areas including oil control, fast absorption. For Lubrizol SilSense Bio5 Trade Fair Demo Tool, the tool is available as diagnostic tool and typically deployed for internal training, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Lubrizol SilSense Bio5 Trade Fair Demo Tool prove? It makes the "Non-mattifying foundation texture" claim visible on the spot, giving shoppers product demonstration instead of a promise they have to take on trust. What is the mechanism behind Lubrizol SilSense Bio5 Trade Fair Demo Tool? It is built on Fast Absorption Test - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Lubrizol SilSense Bio5 Trade Fair Demo Tool use it? The Lubrizol SilSense Bio5 Trade Fair Demo Tool is designed for internal training and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyFast Absorption Test - Face BenefitProduct Demonstration CategorySkin Care BrandLubrizol SilSense Bio5 Trade Fair Demo Tool --- ## Page: /demo-library/manscience-ph-value-test **Title:** ManScience – pH Value Test by USP Demo Solutions **Description:** ManScience PH-Value Test case study proving the "Balanced skin" claim so shoppers see ph-balanced skin. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![ManScience – pH Value Test] ManScience # ManScience – pH Value Test Man Science Claim: "Balanced skin" ## Overview The goal was to establish trust and build brand awareness by educating consumers about their skin and connecting them with customized skincare solutions. USP’s Contribution To address Man Science’s needs, USP Demo Solutions designed an informative and engaging tester postcard that included: This dual-purpose tester card educated consumers about their skin while seamlessly integrating into Man Science’s digital ecosystem. By bridging physical and digital experiences, the tool added value to the brand’s marketing activities and reinforced consumer trust in their personalized offerings. ## The Challenge For the pH Value Test, ManScience needed to make the "Balanced skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise ph balance claims. The brief for the pH Value Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for ManScience. ## The Approach USP Demo Solutions built the pH Value Test for ManScience around the PH-Value Test method, reducing the Balanced skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the pH Value Test, the demo substantiates claim areas such as ph balance, so a single asset can carry several conversations across the ManScience range. ## The Result The result for ManScience is a ph-balanced skin, delivered through the pH Value Test as something the consumer experiences first-hand rather than has to take on trust. By turning ManScience's "Balanced skin" message into a hands-on PH-Value Test moment, the pH Value Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, ManScience runs the pH Value Test primarily for digital campaign, consultation tool, delivered in diagnostic tool, phygital, kit so the same PH-Value Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the pH Value Test is run by the consumer rather than presented to them, ManScience earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each PH-Value Test demo to be portable, on brand and repeatable, so ManScience can roll the pH Value Test out across markets without retraining staff every time. ## At a Glance The pH Value Test was created for ManScience, part of Man Science, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Balanced skin" claim. PH-Value Test sits at the heart of the mechanism ManScience runs here, covering ph balance claim territory. In practice the pH Value Test for ManScience is available as diagnostic tool, phygital, kit and typically deployed for digital campaign, consultation tool. ## Frequently Asked Questions What does the pH Value Test demonstrate? It turns the "Balanced skin" message into something a shopper can watch happen, delivering ph-balanced skin in the moment. How does ManScience – pH Value Test work? It uses PH-Value Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, kit, it slots into digital campaign, consultation tool without adaptation work, keeping the ManScience story consistent everywhere. TechnologyPH-Value Test, Skin Type Test Benefitph-balanced Skin CategorySkin Care BrandManScience --- ## Page: /demo-library/marionnaud-phygital-tool **Title:** Marionnaud – Phygital Tool by USP Demo Solutions **Description:** Marionnaud Skin Type Test case study proving the "Elevate engagement" claim so shoppers see phygital. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Marionnaud – Phygital Tool] Marionnaud # Marionnaud – Phygital Tool Claim: "Elevate engagement" ## Overview Firstly, their goal was to elevate consumer engagement by offering an immersive experience at POS that emphasized the skincare product’s effectiveness in addressing specific skin concerns. Secondly, Marionnaud sought to revolutionize the shopping journey by integrating a digital component, enabling consumers to delve deeper into personalized skincare routines through a seamless phygital approach. The tool not only provided immediate analysis but also connected consumers with in-store beauty advisors. With the results from the on-skin tool, the BA’s were able to offer professional guidance, curating bespoke skincare regimes based on the individual’s specific skin requirements. Additionally, consumers had the option to embark on a phygital journey by scanning a QR code, guiding them to the ‘Love Your Skin’ landing page. Upon reaching this page, consumers entered their haptic test results and got a digital diagnosis of their skin needs. This comprehensive digital analysis offered certainty and clarity, providing a detailed understanding of the consumer’s skin requirements. The fusion of physical and digital allowed consumers to seamlessly transition from the in-store experience to an interactive online platform, empowering them with a deeper understanding of their skin and personalized solutions. ## The Challenge For the Phygital Tool, Marionnaud needed to make the "Elevate engagement" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the Phygital Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Marionnaud. ## The Approach Marionnaud France needed a way to bridge physical retail and the digital sphere so consumers could truly understand their own skin type before buying. USP Demo Solutions built a phygital skin-type test that gives instant on-skin analysis at POS, connects shoppers with in-store beauty advisors, and continues the journey online via QR code for personalised routines. USP Demo Solutions built the Phygital Tool for Marionnaud around the Skin Type Test method, reducing the Elevate engagement story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Phygital Tool, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Marionnaud range. ## The Result The result for Marionnaud is a phygital, delivered through the Phygital Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Marionnaud's "Elevate engagement" message into a hands-on Skin Type Test moment, the Phygital Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Marionnaud runs the Phygital Tool primarily for digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Marionnaud, the Phygital Tool serves the skin care category and puts the "Elevate engagement" claim on display. The core method behind the Marionnaud demo is Skin Type Test, applied here to substantiate hydration, sensitivity & soothing claims. Marionnaud most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Phygital Tool prove? It makes the "Elevate engagement" claim visible on the spot, giving shoppers phygital instead of a promise they have to take on trust. What is the mechanism behind Marionnaud – Phygital Tool? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Marionnaud use it? The Phygital Tool is designed for digital campaign and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitPhygital CategorySkin Care BrandMarionnaud --- ## Page: /demo-library/meaningful-beauty-wrinkle-test **Title:** Meaningful Beauty – Wrinkle Test by USP Demo Solutions **Description:** Meaningful Beauty Wrinkle Test case study proving the "Wrinkle-less skin" claim so shoppers see smooth skin. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Meaningful Beauty – Wrinkle Test] Meaningful Beauty # Meaningful Beauty – Wrinkle Test Dr. Jean-Louis Sebagh Claim: "Wrinkle-less skin" ## Overview The tool needed to work seamlessly in one-on-one interactions with beauty advisors and as a self-assessment device, empowering consumers to independently understand their skin needs. USP’s Contribution To meet these requirements, USP Demo Solutions developed a multi-functional diagnostic tool that combined two advanced technologies: The tool also featured easy-to-understand instructions and result fields, guiding consumers to the most suitable Meaningful Beauty products for their skin type and concerns. The portable design made it easy to handle and distribute, enhancing its usability at points of sale. ## The Challenge For the Wrinkle Test, Meaningful Beauty needed to make the "Wrinkle-less skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Meaningful Beauty. ## The Approach USP Demo Solutions built the Wrinkle Test for Meaningful Beauty around the Wrinkle Test method, reducing the Wrinkle-less skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Meaningful Beauty range. ## The Result The result for Meaningful Beauty is a smooth skin, delivered through the Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust. By turning Meaningful Beauty's "Wrinkle-less skin" message into a hands-on Wrinkle Test moment, the Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Meaningful Beauty runs the Wrinkle Test primarily for internal training, consultation tool, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Wrinkle Test is run by the consumer rather than presented to them, Meaningful Beauty earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Meaningful Beauty can roll the Wrinkle Test out across markets without retraining staff every time. ## At a Glance Meaningful Beauty, part of Dr. Jean-Louis Sebagh, commissioned the Wrinkle Test as a skin care demonstration tool built by USP Demo Solutions around the "Wrinkle-less skin" claim. Technically, the Meaningful Beauty demo relies on Wrinkle Test and supports claim areas including anti-aging. For Meaningful Beauty, the tool is available as diagnostic tool and typically deployed for internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Wrinkle Test demonstrate? It turns the "Wrinkle-less skin" message into something a shopper can watch happen, delivering smooth skin in the moment. How does Meaningful Beauty – Wrinkle Test work? It uses Wrinkle Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into internal training, consultation tool without adaptation work, keeping the Meaningful Beauty story consistent everywhere. TechnologyWrinkle Test BenefitSmooth skin CategorySkin Care BrandMeaningful Beauty --- ## Page: /demo-library/meridol-ideation-to-conversion **Title:** Meridol – Ideation to Conversion by USP Demo Solutions **Description:** Meridol Zinc Detector case study proving the "Product protects" claim so shoppers see proof of claim. A repeatable oral care demo by USP Demo Solutions. ← Back to Demo Library ![Meridol – Ideation to Conversion] Meridol # Meridol – Ideation to Conversion Colgate Palmolive Claim: "Product protects" ## Overview Rather than relying on traditional presentations or videos, the team wanted an interactive experience where each attendee could personally test and validate the product’s efficacy. This approach aimed to captivate the audience, encourage participation, and enhance the credibility of Meridol’s claims. USP’s Contribution To meet Meridol’s unique requirements, USP Demo Solutions developed a Zinc Detector Demo Tool , a compact and engaging solution designed for individual use during the event. This tool allowed each attendee to test the presence of Zinc in the mouthwash themselves, offering a tangible demonstration of the product’s effectiveness. By giving the audience the ability to interact directly with the demo, the tool fostered greater engagement and trust in Meridol’s claims. ## The Challenge For the Ideation to Conversion, Meridol needed to make the "Product protects" promise something shoppers in the oral care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise stain removal, cleansing & purity claims. The brief for the Ideation to Conversion was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Meridol. ## The Approach USP Demo Solutions built the Ideation to Conversion for Meridol around the Zinc Detector method, reducing the Product protects story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the oral care aisle instead of a one-way pitch. From the same physical interaction with the Ideation to Conversion, the demo substantiates claim areas such as stain removal, cleansing & purity, so a single asset can carry several conversations across the Meridol range. ## The Result The result for Meridol is a proof of claim, delivered through the Ideation to Conversion as something the consumer experiences first-hand rather than has to take on trust. By turning Meridol's "Product protects" message into a hands-on Zinc Detector moment, the Ideation to Conversion becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Meridol runs the Ideation to Conversion primarily for retail activation, delivered in diagnostic tool, physical demo so the same Zinc Detector proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Ideation to Conversion is run by the consumer rather than presented to them, Meridol earns a moment of genuine participation that lands harder than any printed oral care claim. ## At a Glance The Ideation to Conversion was created for Meridol, part of Colgate Palmolive, by USP Demo Solutions as a dedicated oral care demonstration substantiating the "Product protects" claim. Zinc Detector sits at the heart of the mechanism Meridol runs here, covering stain removal, cleansing & purity claim territory. In practice the Ideation to Conversion for Meridol is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Ideation to Conversion prove? It makes the "Product protects" claim visible on the spot, giving shoppers proof of claim instead of a promise they have to take on trust. What is the mechanism behind Meridol – Ideation to Conversion? It is built on Zinc Detector, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Meridol use it? The Ideation to Conversion is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole oral care conversation. TechnologyZinc Detector BenefitProof of claim CategoryOral Care BrandMeridol --- ## Page: /demo-library/minokri-educate-and-engage **Title:** Minokri – Educate and Engage by USP Demo Solutions **Description:** Minokri Hydration Test - Body case study proving the "Deep moisturization" claim so shoppers see quick and accurate tool. A repeatable skin care demo by… ← Back to Demo Library ![Minokri – Educate and Engage] Minokri # Minokri – Educate and Engage Claim: "Deep moisturization" ## Overview By using effective tests that steered the consumer to the appropriate skincare products, Minokri wanted to assist consumers to improve their skin condition and, consequently, enhance their quality of life. Empowering users to make informed choices about their skincare routines. The USP team developed the two tools with customised how-to-use cards that were specific to Minokri‘s need. The Skin Type Test is an easy and accurate way to determine the consumer’s skin type that measures within seconds the individual sebum level. Based on the results the tool helps the consumer understand their skin type and allows them to determine if their skin is dry, normal, combination, or oily. This product is safe to use, non-irritant, and easy to administer. ## The Challenge For the Educate and Engage, Minokri needed to make the "Deep moisturization" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Educate and Engage was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Minokri. ## The Approach Minokri recognised how deeply skin concerns like acne, dryness and hyperpigmentation affect self-esteem, but needed a fast, accurate way to assess each consumer's skin in store. USP Demo Solutions developed customised Skin Type and Hydration tests that measure sebum and hydration levels within seconds, steering each consumer toward the right Minokri products. USP Demo Solutions built the Educate and Engage for Minokri around the Hydration Test - Body method, reducing the Deep moisturization story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Educate and Engage, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Minokri range. ## The Result The result for Minokri is a quick and accurate tool, delivered through the Educate and Engage as something the consumer experiences first-hand rather than has to take on trust. By turning Minokri's "Deep moisturization" message into a hands-on Hydration Test - Body moment, the Educate and Engage becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Minokri runs the Educate and Engage primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Minokri, the Educate and Engage serves the skin care category and puts the "Deep moisturization" claim on display. The core method behind the Minokri demo is Hydration Test - Body, applied here to substantiate hydration claims. Minokri most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Educate and Engage demonstrate? It turns the "Deep moisturization" message into something a shopper can watch happen, delivering quick and accurate tool in the moment. How does Minokri – Educate and Engage work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Minokri story consistent everywhere. TechnologyHydration Test - Body, Skin Type Test BenefitQuick and accurate tool CategorySkin Care BrandMinokri --- ## Page: /demo-library/mixa-skin-type-diagnostic **Title:** Mixa – Skin Type Diagnostic by USP Demo Solutions **Description:** Mixa Skin Type Test case study proving the "Clear skin" claim so shoppers see educate on skin type. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Mixa – Skin Type Diagnostic] Mixa # Mixa – Skin Type Diagnostic L'Oréal Claim: "Clear skin" ## Overview The team needed a tool that enabled consumer engagement, while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type. The USP team knew that Mixa required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers. USP developed solutions as per the brief received from Mixa. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations. ## The Challenge For the Skin Type Diagnostic, Mixa needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims. The brief for the Skin Type Diagnostic was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Mixa. ## The Approach Mixa had the challenge of finding a tool that steered customers to their wide pallet of products that were developed for different types of skins. This tool helped customers to evaluate their skin type, while convincing them of the need of a specific product type. USP Demo Solutions built the Skin Type Diagnostic for Mixa around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Diagnostic, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the Mixa range. ## The Result The result for Mixa is a educate on skin type, delivered through the Skin Type Diagnostic as something the consumer experiences first-hand rather than has to take on trust. By turning Mixa's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Diagnostic becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Mixa runs the Skin Type Diagnostic primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Mixa, part of L'Oréal, commissioned the Skin Type Diagnostic as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the Mixa demo relies on Skin Type Test and supports claim areas including sensitivity & soothing, hydration. For Mixa, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Diagnostic prove? It makes the "Clear skin" claim visible on the spot, giving shoppers educate on skin type instead of a promise they have to take on trust. What is the mechanism behind Mixa – Skin Type Diagnostic? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Mixa use it? The Skin Type Diagnostic is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitEducate on skin type CategorySkin Care BrandMixa --- ## Page: /demo-library/mixa-skin-type-test **Title:** Mixa – Skin Type Test by USP Demo Solutions **Description:** Mixa Skin Type Test case study proving the "Clear skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Mixa – Skin Type Test] Mixa # Mixa – Skin Type Test L'Oréal Claim: "Clear skin" ## Overview The tool needed to be safe, accurate, and visually appealing, ensuring it caught attention while delivering meaningful value to users. USP’s Contribution USP Demo Solutions partnered with Mixa to develop an eye-catching Skin Type Test Tool tailored to the brand’s objectives. The tool provided consumers with a simple and accurate way to determine their skin type, guiding them toward the most suitable products within the Hyaluronic Expert range. Designed for self-use, the tool aligned perfectly with Mixa’s focus on providing accessible and trustworthy skincare solutions. Its intuitive design ensured a seamless experience, empowering users to make informed decisions independently. ## The Challenge For the Skin Type Test, Mixa needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Mixa. ## The Approach USP Demo Solutions built the Skin Type Test for Mixa around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the Mixa range. ## The Result The result for Mixa is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Mixa's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Mixa runs the Skin Type Test primarily for consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Mixa earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Skin Type Test was created for Mixa, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Clear skin" claim. Skin Type Test sits at the heart of the mechanism Mixa runs here, covering sensitivity & soothing, hydration claim territory. In practice the Skin Type Test for Mixa is available as diagnostic tool and typically deployed for consultation tool. ## Frequently Asked Questions What does the Skin Type Test demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering clear skin in the moment. How does Mixa – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the Mixa story consistent everywhere. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandMixa What the client reported > “Fantastic cooperation with Alma and very professional approach to the project. Skin Testers became one of the most successful activations for our brand. We will definitely repeat this.” Martyna, Junior Product ManagerMixa --- ## Page: /demo-library/mjoor-skin-analytics **Title:** Mjoor – Skin Analytics by USP Demo Solutions **Description:** Mjoor Hydration Test - Face case study proving the "Smooth skin" claim so shoppers see smooth skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Mjoor – Skin Analytics] Mjoor # Mjoor – Skin Analytics Claim: "Smooth skin" ## Overview By offering an interactive and educational approach, Mjoor aimed to position their Beauty Advisors as skincare experts while guiding consumers to the products that best suited their unique needs. USP’s Contribution USP Demo Solutions partnered with Mjoor to design a comprehensive skincare diagnostic tool combining three key technologies: This multi-functional tool allowed Beauty Advisors to create a tailored consultation experience, offering personalized product recommendations and building consumer confidence in Mjoor’s skincare solutions. ## The Challenge For the Skin Analytics, Mjoor needed to make the "Smooth skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-aging claims. The brief for the Skin Analytics was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Mjoor. ## The Approach USP Demo Solutions built the Skin Analytics for Mjoor around the Hydration Test - Face method, reducing the Smooth skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Analytics, the demo substantiates claim areas such as hydration, anti-aging, so a single asset can carry several conversations across the Mjoor range. ## The Result The result for Mjoor is a smooth skin, delivered through the Skin Analytics as something the consumer experiences first-hand rather than has to take on trust. By turning Mjoor's "Smooth skin" message into a hands-on Hydration Test - Face moment, the Skin Analytics becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Mjoor runs the Skin Analytics primarily for internal training, consultation tool, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Analytics is run by the consumer rather than presented to them, Mjoor earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Hydration Test - Face demo to be portable, on brand and repeatable, so Mjoor can roll the Skin Analytics out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Mjoor, the Skin Analytics serves the skin care category and puts the "Smooth skin" claim on display. The core method behind the Mjoor demo is Hydration Test - Face, applied here to substantiate hydration, anti-aging claims. Mjoor most often runs this demo typically deployed for internal training, consultation tool, available as diagnostic tool. ## Frequently Asked Questions What does the Skin Analytics prove? It makes the "Smooth skin" claim visible on the spot, giving shoppers smooth skin instead of a promise they have to take on trust. What is the mechanism behind Mjoor – Skin Analytics? It is built on Hydration Test - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Mjoor use it? The Skin Analytics is designed for internal training, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyHydration Test - Face, Skin Type Test, Wrinkle Test BenefitSmooth skin CategorySkin Care BrandMjoor --- ## Page: /demo-library/modicare-skin-type-test **Title:** Modicare – Skin Type Test by USP Demo Solutions **Description:** Modicare Skin Type Test case study proving the "Smooth skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Modicare – Skin Type Test] Modicare # Modicare – Skin Type Test Claim: "Smooth skin" ## Overview The goal was to enable consultants to engage consumers more effectively, adding a scientific and professional element to their consultations while educating consumers about their skin type and needs. USP’s Contribution USP Demo Solutions developed a multi-tester sensory marketing tool for Modicare, designed to seamlessly integrate into the consultant participation package. The tool featured easy-to-use test strips that accurately determined the consumer’s skin type within seconds, offering clear and objective results. This solution not only educated consumers about their skin but also empowered consultants to deliver professional and personalized recommendations, boosting trust and engagement during consultations. ## The Challenge For the Skin Type Test, Modicare needed to make the "Smooth skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Modicare. ## The Approach USP Demo Solutions built the Skin Type Test for Modicare around the Skin Type Test method, reducing the Smooth skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, repair, so a single asset can carry several conversations across the Modicare range. ## The Result The result for Modicare is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Modicare's "Smooth skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Modicare runs the Skin Type Test primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Modicare earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Modicare can roll the Skin Type Test out across markets without retraining staff every time. ## At a Glance Modicare commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Smooth skin" claim. Technically, the Modicare demo relies on Skin Type Test and supports claim areas including hydration, repair. For Modicare, the tool is available as diagnostic tool and typically deployed for internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Test demonstrate? It turns the "Smooth skin" message into something a shopper can watch happen, delivering clear skin in the moment. How does Modicare – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into internal training, consultation tool without adaptation work, keeping the Modicare story consistent everywhere. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandModicare --- ## Page: /demo-library/modules-skin-test-kit **Title:** Modules – Skin Test Kit by USP Demo Solutions **Description:** Modules Facial Skin Analysis powered by AI case study proving the "personalized skincare" claim so shoppers see ai-powered diagnostic tool. A repeatable… ← Back to Demo Library ![Modules – Skin Test Kit] Modules # Modules – Skin Test Kit Claim: "personalized skincare" ## Overview As part of their offline strategy, they needed a personalized experience in the form of a diagnostic test kit. The kit was to serve as a tool for offline consultation, complementing the online quiz . They wanted a tool that customers could use to determine their skin’s specific needs without being online but at the same time have the opportunity to be directed by means of a QR code to set up a personal consultation. The test results were then used to create customized prescription treatments, ensuring that each product was tailored to the individual’s unique requirements. Allowing Modules to reach a wider audience and establish trust in the local market. With careful execution, USP developed a sebum-level test card engagement card that diagnosed the skin type of the consumer. The results could then be used to develop a customised treatment for the consumer’s own personal skin needs. By effectively combining online and offline strategies, the company was able to reach a broad audience while providing personalized skincare solutions backed by pharmacists ‘ expertise. ## The Challenge For the Skin Test Kit, Modules needed to make the "personalized skincare" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the Skin Test Kit was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Modules. ## The Approach USP Demo Solutions built the Skin Test Kit for Modules around the Facial Skin Analysis powered by AI method, reducing the personalized skincare story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Test Kit, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Modules range. ## The Result The result for Modules is a ai-powered diagnostic tool, delivered through the Skin Test Kit as something the consumer experiences first-hand rather than has to take on trust. By turning Modules's "personalized skincare" message into a hands-on Facial Skin Analysis powered by AI moment, the Skin Test Kit becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Modules runs the Skin Test Kit primarily for pharmacy, digital campaign, consultation tool, delivered in diagnostic tool, phygital, kit so the same Facial Skin Analysis powered by AI proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Test Kit is run by the consumer rather than presented to them, Modules earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Skin Test Kit was created for Modules by USP Demo Solutions as a dedicated skin care demonstration substantiating the "personalized skincare" claim. Facial Skin Analysis powered by AI sits at the heart of the mechanism Modules runs here, covering hydration, sensitivity & soothing claim territory. In practice the Skin Test Kit for Modules is available as diagnostic tool, phygital, kit and typically deployed for pharmacy, digital campaign, consultation tool. ## Frequently Asked Questions What does the Skin Test Kit prove? It makes the "personalized skincare" claim visible on the spot, giving shoppers ai-powered diagnostic tool instead of a promise they have to take on trust. What is the mechanism behind Modules – Skin Test Kit? It is built on Facial Skin Analysis powered by AI, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Modules use it? The Skin Test Kit is designed for pharmacy, digital campaign, consultation tool and ships as diagnostic tool, phygital, kit, so one asset supports the whole skin care conversation. TechnologyFacial Skin Analysis powered by AI, Skin Type Test BenefitAI-powered diagnostic tool CategorySkin Care BrandModules --- ## Page: /demo-library/monat-global-skin-type-test **Title:** MONAT Global – Skin Type Test by USP Demo Solutions **Description:** MONAT Global Skin Type Test case study proving the "Clear and smooth skin" claim so shoppers see clear skin. A repeatable skin care demo by USP… ← Back to Demo Library ![MONAT Global – Skin Type Test] MONAT Global # MONAT Global – Skin Type Test Monat Claim: "Clear and smooth skin" ## Overview A representative tool in the form of USP’s Skin Type Tester was developed and packed in a box with 50 testers each (each box targeting 25 consumers in total) with easy to understand instructions on the box and result fields for regimen recommendation. Easy to handle and distribute; the customized multi-sensory demo tool portrayed the sales representatives as being highly trained, helping them to start a conversation with consumers and steer the user to the right product choice. In a world which is mostly digital and visual, engagement is very hard to achieve with only verbal communication, human beings are still analog as is the skin and beauty products. This tool perfectly works as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow. Many consultants sell to family and friends only. More often than not selling their favorite product exclusively. With this tool, the representative and the consumer will understand the skin of the consumer in a few seconds and get a product recommendation based on their result that will open up a wider range of possibilities and offerings. Changing selling to consulting would lead to brand loyalty and increased sales. ## The Challenge For the Skin Type Test, MONAT Global needed to make the "Clear and smooth skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for MONAT Global. ## The Approach USP Demo Solutions built the Skin Type Test for MONAT Global around the Skin Type Test method, reducing the Clear and smooth skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the MONAT Global range. ## The Result The result for MONAT Global is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning MONAT Global's "Clear and smooth skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, MONAT Global runs the Skin Type Test primarily for retail activation, internal training, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, MONAT Global earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for MONAT Global, part of Monat,, the Skin Type Test serves the skin care category and puts the "Clear and smooth skin" claim on display. The core method behind the MONAT Global demo is Skin Type Test, applied here to substantiate hydration, cleansing & purity claims. MONAT Global most often runs this demo typically deployed for retail activation, internal training, available as diagnostic tool. ## Frequently Asked Questions What does the Skin Type Test demonstrate? It turns the "Clear and smooth skin" message into something a shopper can watch happen, delivering clear skin in the moment. How does MONAT Global – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, internal training without adaptation work, keeping the MONAT Global story consistent everywhere. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandMONAT Global --- ## Page: /demo-library/neutrogena-deep-clean-demo **Title:** Neutrogena – Deep Clean Demo by USP Demo Solutions **Description:** Neutrogena Make-Up Removal Demo case study proving the "Removes make-up in one swipe" claim so shoppers see clears kin without impurities. A… ← Back to Demo Library ![Neutrogena – Deep Clean Demo] Neutrogena # Neutrogena – Deep Clean Demo Johnson & Johnson Claim: "Removes make-up in one swipe" ## Overview The USP Demo Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses. USP Demo Solutions developed concepts, which were sent to the Nivea Sun marketing team for review and testing. The experts at USP Demo Solutions proposed that the Make-up Removal Demo Tool was the best technological match for this campaign. Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery. ## The Challenge For the Deep Clean Demo, Neutrogena needed to make the "Removes make-up in one swipe" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity claims. The brief for the Deep Clean Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Neutrogena. ## The Approach USP Demo Solutions built the Deep Clean Demo for Neutrogena around the Make-Up Removal Demo method, reducing the Removes make-up in one swipe story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Deep Clean Demo, the demo substantiates claim areas such as cleansing & purity, so a single asset can carry several conversations across the Neutrogena range. ## The Result The result for Neutrogena is a clears kin without impurities, delivered through the Deep Clean Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Neutrogena's "Removes make-up in one swipe" message into a hands-on Make-Up Removal Demo moment, the Deep Clean Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Neutrogena runs the Deep Clean Demo primarily for retail activation, delivered in physical demo so the same Make-Up Removal Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Deep Clean Demo is run by the consumer rather than presented to them, Neutrogena earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Neutrogena, part of Johnson & Johnson,, the Deep Clean Demo serves the skin care category and puts the "Removes make-up in one swipe" claim on display. The core method behind the Neutrogena demo is Make-Up Removal Demo, applied here to substantiate cleansing & purity claims. Neutrogena most often runs this demo typically deployed for retail activation, available as physical demo. ## Frequently Asked Questions What does the Deep Clean Demo prove? It makes the "Removes make-up in one swipe" claim visible on the spot, giving shoppers clears kin without impurities instead of a promise they have to take on trust. What is the mechanism behind Neutrogena – Deep Clean Demo? It is built on Make-Up Removal Demo, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Neutrogena use it? The Deep Clean Demo is designed for retail activation and ships as physical demo, so one asset supports the whole skin care conversation. TechnologyMake-Up Removal Demo BenefitClears kin without impurities CategorySkin Care BrandNeutrogena --- ## Page: /demo-library/neutrogena-hydration-check **Title:** Neutrogena – In-Store Hydration Demo by USP Demo Solutions **Description:** Neutrogena Hydration Test - Body case study proving the "Hydrated skin" claim so shoppers see educate on body's hydration level. A repeatable body care… ← Back to Demo Library ![Neutrogena – Hydration Check] Neutrogena # Neutrogena – In-Store Hydration Demo Johnson & Johnson Claim: "Hydrated skin" ## Overview This interactive approach was designed to educate consumers about their skin’s hydration status while building trust and confidence in Neutrogena’s products. USP’s Contribution To address Neutrogena’s objectives, USP Demo Solutions developed an innovative Hydration Test Tool tailored for body skin analysis. The tool provided a quick and accurate measurement of skin hydration levels, allowing consumers to understand their skin’s condition and see visible results after using Neutrogena products. Impact The Hydration Test Tool became a key feature of Neutrogena’s POS strategy in France, driving consumer engagement and sales. By combining education, interaction, and visible proof, the tool reinforced Neutrogena’s reputation as a leader in skincare science and innovation. ## The Challenge For the In-Store Hydration Demo, Neutrogena needed to make the "Hydrated skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the In-Store Hydration Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Neutrogena. ## The Approach Neutrogena, a global leader in skincare, aimed to create a highly engaging and educational demo tool to be used at points of sale in France. The goal was threefold: USP Demo Solutions built the In-Store Hydration Demo for Neutrogena around the Hydration Test - Body method, reducing the Hydrated skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the In-Store Hydration Demo, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Neutrogena range. ## The Result The result for Neutrogena is a educate on body's hydration level, delivered through the In-Store Hydration Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Neutrogena's "Hydrated skin" message into a hands-on Hydration Test - Body moment, the In-Store Hydration Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Neutrogena runs the In-Store Hydration Demo primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the In-Store Hydration Demo is run by the consumer rather than presented to them, Neutrogena earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance Neutrogena, part of Johnson & Johnson, commissioned the In-Store Hydration Demo as a body care demonstration tool built by USP Demo Solutions around the "Hydrated skin" claim. Technically, the Neutrogena demo relies on Hydration Test - Body and supports claim areas including hydration. For Neutrogena, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the In-Store Hydration Demo demonstrate? It turns the "Hydrated skin" message into something a shopper can watch happen, delivering educate on body's hydration level in the moment. How does Neutrogena – In-Store Hydration Demo work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Neutrogena story consistent everywhere. TechnologyHydration Test - Body BenefitEducate on body's hydration level CategoryBody Care BrandNeutrogena --- ## Page: /demo-library/neutrogena-skin-type-consulting-tool **Title:** Neutrogena – Skin Type Consulting… by USP Demo Solutions **Description:** Neutrogena Skin Type Test case study proving the "Clear skin" claim so shoppers see educate consumer on skin matters. A repeatable skin care demo by… ← Back to Demo Library ![Neutrogena – Skin Type Consulting Tool] Neutrogena # Neutrogena – Skin Type Consulting Tool Johnson & Johnson Claim: "Clear skin" ## Overview The tool aimed to educate consumers about their skin’s unique needs, enhancing their confidence in selecting the most appropriate Neutrogena product while fostering trust and brand loyalty. USP’s Contribution USP Demo Solutions partnered with Neutrogena to create a Skin Type Test Tool tailored for POS activation in Jordan. This simple yet effective tool allowed customers to evaluate their skin type by measuring sebum levels, helping them determine whether their skin was dry, normal, combination, or oily. The test results guided customers to the most suitable Neutrogena products, offering a personalized skincare experience and reinforcing the importance of understanding one’s skin type. ## The Challenge For the Skin Type Consulting Tool, Neutrogena needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Skin Type Consulting Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Neutrogena. ## The Approach USP Demo Solutions built the Skin Type Consulting Tool for Neutrogena around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Consulting Tool, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Neutrogena range. ## The Result The result for Neutrogena is a educate consumer on skin matters, delivered through the Skin Type Consulting Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Neutrogena's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Consulting Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Neutrogena runs the Skin Type Consulting Tool primarily for retail activation, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Consulting Tool is run by the consumer rather than presented to them, Neutrogena earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Neutrogena, part of Johnson & Johnson, commissioned the Skin Type Consulting Tool as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the Neutrogena demo relies on Skin Type Test and supports claim areas including oil control. For Neutrogena, the tool is available as diagnostic tool and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Consulting Tool prove? It makes the "Clear skin" claim visible on the spot, giving shoppers educate consumer on skin matters instead of a promise they have to take on trust. What is the mechanism behind Neutrogena – Skin Type Consulting Tool? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Neutrogena use it? The Skin Type Consulting Tool is designed for retail activation, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitEducate consumer on skin matters CategorySkin Care BrandNeutrogena --- ## Page: /demo-library/neutrogena-sun-protection **Title:** Neutrogena – UV Protection Proof by USP Demo Solutions **Description:** Neutrogena UV Efficacy Test case study proving the "Protection against harsh UV rays" claim so shoppers see healthy skin. A repeatable sun care demo by… ← Back to Demo Library ![Neutrogena – Sun Protection] Neutrogena # Neutrogena – UV Protection Proof Johnson & Johnson Claim: "Protection against harsh UV rays" ## Overview The USP Demo Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses. USP Demo Solutions developed prototypes, different in shape and size, which were sent to the Neutrogena marketing team for review. The experts at USP Demo Solutions proposed that UV technology was the best technological match for this campaign. Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery. ## The Challenge For the UV Protection Proof, Neutrogena needed to make the "Protection against harsh UV rays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, repair claims. The brief for the UV Protection Proof was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Neutrogena. ## The Approach The NEUTROGENA Ultra Sheer team needed a tool to help prove their UV protection claim. They needed a brand activation solution that was capable of truly engaging consumers and proving product superiority. USP Demo Solutions built the UV Protection Proof for Neutrogena around the UV Efficacy Test method, reducing the Protection against harsh UV rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the UV Protection Proof, the demo substantiates claim areas such as uv protection, repair, so a single asset can carry several conversations across the Neutrogena range. ## The Result The result for Neutrogena is a healthy skin, delivered through the UV Protection Proof as something the consumer experiences first-hand rather than has to take on trust. By turning Neutrogena's "Protection against harsh UV rays" message into a hands-on UV Efficacy Test moment, the UV Protection Proof becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Neutrogena runs the UV Protection Proof primarily for retail activation, delivered in diagnostic tool so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The UV Protection Proof was created for Neutrogena, part of Johnson & Johnson, by USP Demo Solutions as a dedicated sun care demonstration substantiating the "Protection against harsh UV rays" claim. UV Efficacy Test sits at the heart of the mechanism Neutrogena runs here, covering uv protection, repair claim territory. In practice the UV Protection Proof for Neutrogena is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the UV Protection Proof demonstrate? It turns the "Protection against harsh UV rays" message into something a shopper can watch happen, delivering healthy skin in the moment. How does Neutrogena – UV Protection Proof work? It uses UV Efficacy Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Neutrogena story consistent everywhere. TechnologyUV Efficacy Test BenefitHealthy skin CategorySun Care BrandNeutrogena --- ## Page: /demo-library/nivea-beautiful-tan-that-lasts **Title:** Nivea – Beautiful Tan That Lasts. by USP Demo Solutions **Description:** Nivea Sun Damage Demo - Sunburn & Tanning case study proving the "Tan that stays" claim so shoppers see educating customer. A repeatable sun care… ← Back to Demo Library ![Nivea – Beautiful Tan That Lasts.] Nivea # Nivea – Beautiful Tan That Lasts. Beiersdorf Claim: "Tan that stays" ## Overview The challenge for USP Demo Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen. The experts at USP Demo Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses. USP Demo Solutions developed concepts and mockups, which were sent to the Nivea team for review. ## The Challenge For the Beautiful Tan That Lasts., Nivea needed to make the "Tan that stays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, freshness, damage protection claims. The brief for the Beautiful Tan That Lasts. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim. USP Demo Solutions built the Beautiful Tan That Lasts. for Nivea around the Sun Damage Demo - Sunburn & Tanning method, reducing the Tan that stays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Beautiful Tan That Lasts., the demo substantiates claim areas such as uv protection, freshness, damage protection, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a educating customer, delivered through the Beautiful Tan That Lasts. as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "Tan that stays" message into a hands-on Sun Damage Demo - Sunburn & Tanning moment, the Beautiful Tan That Lasts. becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the Beautiful Tan That Lasts. primarily for retail activation, delivered in diagnostic tool so the same Sun Damage Demo - Sunburn & Tanning proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Nivea, part of Beiersdorf,, the Beautiful Tan That Lasts. serves the sun care category and puts the "Tan that stays" claim on display. The core method behind the Nivea demo is Sun Damage Demo - Sunburn & Tanning, applied here to substantiate uv protection, freshness, damage protection claims. Nivea most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Beautiful Tan That Lasts. demonstrate? It turns the "Tan that stays" message into something a shopper can watch happen, delivering educating customer in the moment. How does Nivea – Beautiful Tan That Lasts. work? It uses Sun Damage Demo - Sunburn & Tanning to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Nivea story consistent everywhere. TechnologySun Damage Demo - Sunburn & Tanning BenefitEducating customer CategorySun Care BrandNivea --- ## Page: /demo-library/nivea-how-hydrated-is-your-skin **Title:** Nivea – How Hydrated Is Your Skin? by USP Demo Solutions **Description:** Nivea Hydration Test - Body case study proving the "hydrated skin" claim so shoppers see product recommendation. A repeatable body care demo by USP… ← Back to Demo Library ![Nivea – How Hydrated Is Your Skin?] Nivea # Nivea – How Hydrated Is Your Skin? Beiersdorf Claim: "hydrated skin" ## Overview The team was looking for an easy and tangible way to help beauty advisors educate consumers about their skin hydration level. Besides which, the brand activation tool had to assist in guiding consumers to the right product out of NIVEA’s hydration product range. The main goal for USP Demo Solutions was to translate NIVEA’s requirements into a brand activation tool that enabled consumers to touch and feel the brand. By engaging the consumers’ senses with a haptic experience paired together with the demonstration of the product claim; where proof, brand trust and loyalty were guaranteed. After having received various prototypes and concepts the NIVEA team agreed upon the suggestion that the Hydration test technology would be the ideal technological match for their concerns. ## The Challenge For the How Hydrated Is Your Skin?, Nivea needed to make the "hydrated skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the How Hydrated Is Your Skin? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach The challenge for the NIVEA team was to help answer the question “How hydrated is your skin?” – a question that many consumers cannot answer. To solve this, an educating, as well as a highly engaging tool had to be created for the consumer– fit for both 1:1 conversations and POS’s. USP Demo Solutions built the How Hydrated Is Your Skin? for Nivea around the Hydration Test - Body method, reducing the hydrated skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the How Hydrated Is Your Skin?, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a product recommendation, delivered through the How Hydrated Is Your Skin? as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "hydrated skin" message into a hands-on Hydration Test - Body moment, the How Hydrated Is Your Skin? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the How Hydrated Is Your Skin? primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The How Hydrated Is Your Skin? was created for Nivea, part of Beiersdorf, by USP Demo Solutions as a dedicated body care demonstration substantiating the "hydrated skin" claim. Hydration Test - Body sits at the heart of the mechanism Nivea runs here, covering hydration claim territory. In practice the How Hydrated Is Your Skin? for Nivea is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool. ## Frequently Asked Questions What does the How Hydrated Is Your Skin? prove? It makes the "hydrated skin" claim visible on the spot, giving shoppers product recommendation instead of a promise they have to take on trust. What is the mechanism behind Nivea – How Hydrated Is Your Skin?? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Nivea use it? The How Hydrated Is Your Skin? is designed for retail activation, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole body care conversation. TechnologyHydration Test - Body BenefitProduct recommendation CategoryBody Care BrandNivea --- ## Page: /demo-library/nivea-learn-about-your-sweat-needs **Title:** Nivea – Learn about your sweat needs by USP Demo Solutions **Description:** Nivea Sweat Test case study proving the "Less body odour" claim so shoppers see educate consumers on the presence of “bad bacteria”. A repeatable… ← Back to Demo Library ![Nivea – Learn about your sweat needs] Nivea # Nivea – Learn about your sweat needs Beiersdorf Claim: "Less body odour" ## Overview The activation needed to be simple, effective, and culturally relevant, ensuring widespread adoption and understanding across rural communities. USP’s Contribution USP Demo Solutions developed an innovative Sweat Test Strip that visually demonstrated the presence of sweat on the skin and educated consumers about the connection between sweat and body odour. The tool was designed to change colour upon contact with moisture, indicating the amount of sweat present on the skin. This interactive and educational approach provided consumers with a tangible understanding of their odour risk levels and highlighted the need for products like Nivea deodorants to combat the bacteria that cause bad odour. ## The Challenge For the Learn about your sweat needs, Nivea needed to make the "Less body odour" promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise freshness claims. The brief for the Learn about your sweat needs was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the Learn about your sweat needs for Nivea around the Sweat Test method, reducing the Less body odour story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch. From the same physical interaction with the Learn about your sweat needs, the demo substantiates claim areas such as freshness, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a educate consumers on the presence of “bad bacteria”, delivered through the Learn about your sweat needs as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "Less body odour" message into a hands-on Sweat Test moment, the Learn about your sweat needs becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the Learn about your sweat needs primarily for retail activation, delivered in diagnostic tool so the same Sweat Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Learn about your sweat needs is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed personal care claim. ## At a Glance Built by USP Demo Solutions for Nivea, part of Beiersdorf,, the Learn about your sweat needs serves the personal care category and puts the "Less body odour" claim on display. The core method behind the Nivea demo is Sweat Test, applied here to substantiate freshness claims. Nivea most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Learn about your sweat needs demonstrate? It turns the "Less body odour" message into something a shopper can watch happen, delivering educate consumers on the presence of “bad bacteria” in the moment. How does Nivea – Learn about your sweat needs work? It uses Sweat Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Nivea story consistent everywhere. TechnologySweat Test BenefitEducate consumers on the presence of “bad bacteria” CategoryPersonal Care BrandNivea What the client reported > “We tested on 95K consumers with sweat concern. With the Underarm Tester, they realized their underarm problem and became aware to start using antiperspirant.” Su, Assistant Brand ManagerBeiersdorf --- ## Page: /demo-library/nivea-make-up-clear-foam **Title:** Nivea – Make Up Clear Foam by USP Demo Solutions **Description:** Nivea Facial Residue Test case study proving the "No facial residue" claim so shoppers see show how effective your cleanser has worked. A repeatable… ← Back to Demo Library ![Nivea – Make Up Clear Foam] Nivea # Nivea – Make Up Clear Foam Beiersdorf Claim: "No facial residue" ## Overview The challenge for USP Demo Solutions was to translate the Nivea team’s needs to a brand activation tool which consumers cannot just easily understand, but which enables them to see and feel the products cleansing superiority. USP Demo Solutions developed initial concepts, which were sent to the Nivea marketing team for review. Once it was decided how the haptic tester experience could be implemented, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery. The Facial Residue Tests white surface displays all residue on the facial skin by pressing the whole test area of the test strip onto the facial skin for 3 to 5 seconds. Within seconds the residue test will show how effective your cleanser has worked – even better than any competitive product. ## The Challenge For the Make Up Clear Foam, Nivea needed to make the "No facial residue" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity claims. The brief for the Make Up Clear Foam was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the Make Up Clear Foam for Nivea around the Facial Residue Test method, reducing the No facial residue story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Make Up Clear Foam, the demo substantiates claim areas such as cleansing & purity, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a show how effective your cleanser has worked, delivered through the Make Up Clear Foam as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "No facial residue" message into a hands-on Facial Residue Test moment, the Make Up Clear Foam becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the Make Up Clear Foam primarily for retail activation, delivered in diagnostic tool so the same Facial Residue Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Make Up Clear Foam is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Nivea, part of Beiersdorf, commissioned the Make Up Clear Foam as a skin care demonstration tool built by USP Demo Solutions around the "No facial residue" claim. Technically, the Nivea demo relies on Facial Residue Test and supports claim areas including cleansing & purity. For Nivea, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Make Up Clear Foam prove? It makes the "No facial residue" claim visible on the spot, giving shoppers show how effective your cleanser has worked instead of a promise they have to take on trust. What is the mechanism behind Nivea – Make Up Clear Foam? It is built on Facial Residue Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Nivea use it? The Make Up Clear Foam is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyFacial Residue Test BenefitShow how effective your cleanser has worked CategorySkin Care BrandNivea --- ## Page: /demo-library/nivea-on-skin-hydration-test **Title:** Nivea On-Skin Hydration Test by USP Demo Solutions **Description:** Nivea Hydration Test - Body case study proving the "Hydration" claim so shoppers see comparative. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Nivea On-Skin Hydration Test] Nivea # Nivea On-Skin Hydration Test Beiersdorf Claim: "Hydration" ## Overview At the center of the activation was a skin touch-test tool : shoppers used a two-step strip system that allowed them to compare their skin condition before and after applying a NIVEA body care product. First, the shopper pressed Strip 1 (“Antes”) onto their skin for a few seconds to identify their baseline condition. The card then guided them to apply the NIVEA body lotion/cream , and repeat the test with Strip 2 to see/feel the difference. The results were communicated through clear, easy-to-understand categories, “Piel extra seca / Piel seca / Piel normal”, paired with visual texture references and product cues, making the diagnosis feel intuitive and credible. From a marketing perspective, the activation worked on multiple levels: Execution-wise, the materials appear to have been optimized for retail: a compact instruction + results card in Spanish, paired with disposable test strips that are easy to distribute, demo, or self-serve. Overall, it’s a smart example of experiential POS marketing : low friction, quick to understand, and built to turn curiosity into action, especially effective for body care where benefits can feel abstract without demonstration. ## The Challenge For the On-Skin Hydration Test, Nivea needed to make the "Hydration" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the On-Skin Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the On-Skin Hydration Test for Nivea around the Hydration Test - Body method, reducing the Hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the On-Skin Hydration Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a comparative, delivered through the On-Skin Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "Hydration" message into a hands-on Hydration Test - Body moment, the On-Skin Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the On-Skin Hydration Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the On-Skin Hydration Test is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Hydration Test - Body demo to be portable, on brand and repeatable, so Nivea can roll the On-Skin Hydration Test out across markets without retraining staff every time. ## At a Glance The On-Skin Hydration Test was created for Nivea, part of Beiersdorf, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Hydration" claim. Hydration Test - Body sits at the heart of the mechanism Nivea runs here, covering hydration claim territory. In practice the On-Skin Hydration Test for Nivea is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the On-Skin Hydration Test demonstrate? It turns the "Hydration" message into something a shopper can watch happen, delivering comparative in the moment. How does Nivea On-Skin Hydration Test work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Nivea story consistent everywhere. TechnologyHydration Test - Body BenefitComparative CategorySkin Care BrandNivea --- ## Page: /demo-library/nivea-skin-hydration-analysis **Title:** Nivea – Skin Hydration Analysis by USP Demo Solutions **Description:** Nivea Hydration Test - Body case study proving the "Deep moisturization" claim so shoppers see consulting at pos. A repeatable body care demo by USP… ← Back to Demo Library ![Nivea – Skin Hydration Analysis] Nivea # Nivea – Skin Hydration Analysis Beiersdorf Claim: "Deep moisturization" ## Overview This tool was also designed to act as a conversation starter , empowering beauty advisors to provide consultations while offering consumers a memorable and interactive experience. USP’s Contribution USP Demo Solutions partnered with Nivea to create a branded tester card featuring an integrated two-step hydration test . This innovative solution allowed consumers to test their skin hydration levels both before and after product use , offering visible proof of the product’s effectiveness. The card was designed to be easy to use, ensuring it could seamlessly fit into POS consultations and self-guided use through online purchases. ## The Challenge For the Skin Hydration Analysis, Nivea needed to make the "Deep moisturization" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Skin Hydration Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the Skin Hydration Analysis for Nivea around the Hydration Test - Body method, reducing the Deep moisturization story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Skin Hydration Analysis, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a consulting at pos, delivered through the Skin Hydration Analysis as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "Deep moisturization" message into a hands-on Hydration Test - Body moment, the Skin Hydration Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the Skin Hydration Analysis primarily for retail activation, internal training, digital campaign, consultation tool, delivered in diagnostic tool, phygital, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Hydration Analysis is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance Nivea, part of Beiersdorf, commissioned the Skin Hydration Analysis as a body care demonstration tool built by USP Demo Solutions around the "Deep moisturization" claim. Technically, the Nivea demo relies on Hydration Test - Body and supports claim areas including hydration. For Nivea, the tool is available as diagnostic tool, phygital, physical demo and typically deployed for retail activation, internal training, digital campaign, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Hydration Analysis prove? It makes the "Deep moisturization" claim visible on the spot, giving shoppers consulting at pos instead of a promise they have to take on trust. What is the mechanism behind Nivea – Skin Hydration Analysis? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Nivea use it? The Skin Hydration Analysis is designed for retail activation, internal training, digital campaign, consultation tool and ships as diagnostic tool, phygital, physical demo, so one asset supports the whole body care conversation. TechnologyHydration Test - Body BenefitConsulting at POS CategoryBody Care BrandNivea --- ## Page: /demo-library/nivea-skin-type-activation **Title:** Nivea – Skin Type Activation by USP Demo Solutions **Description:** Nivea Skin Type Test case study proving the "Clear skin" claim so shoppers see engage and educate consumers. A repeatable skin care demo by USP… ← Back to Demo Library ![Nivea – Skin Type Activation] Nivea # Nivea – Skin Type Activation Beiersdorf Claim: "Clear skin" ## Overview This initiative sought to establish Nivea as a trusted skincare expert while empowering consumers to make informed decisions about their skincare routines. USP’s Contribution USP Demo Solutions collaborated with Nivea to design a Skin Type Test Tool that combined science-backed accuracy with a fun, interactive user experience. The tool was tailored to help consumers identify their unique skin type within seconds, while simultaneously educating them about their skincare needs and guiding them to the right products. Impact The Skin Type Test Tool successfully engaged and educated consumers in Portugal, driving greater awareness and adoption of Nivea products . By offering a personalized and interactive experience, the tool strengthened consumer trust and loyalty while positioning Nivea as a leader in tailored skincare solutions. ## The Challenge For the Skin Type Activation, Nivea needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Skin Type Activation was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the Skin Type Activation for Nivea around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Activation, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a engage and educate consumers, delivered through the Skin Type Activation as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Activation becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the Skin Type Activation primarily for consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Activation is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Nivea can roll the Skin Type Activation out across markets without retraining staff every time. ## At a Glance The Skin Type Activation was created for Nivea, part of Beiersdorf, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Clear skin" claim. Skin Type Test sits at the heart of the mechanism Nivea runs here, covering oil control claim territory. In practice the Skin Type Activation for Nivea is available as diagnostic tool and typically deployed for consultation tool. ## Frequently Asked Questions What does the Skin Type Activation demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering engage and educate consumers in the moment. How does Nivea – Skin Type Activation work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the Nivea story consistent everywhere. TechnologySkin Type Test BenefitEngage and educate consumers CategorySkin Care BrandNivea --- ## Page: /demo-library/nivea-sun-oil-control-sun-protection **Title:** Nivea Sun – Oil Control & Sun… by USP Demo Solutions **Description:** Nivea Sun Skin Type Test case study proving the "Oil Control & Sun Protection" claim so shoppers see indirect selling. A repeatable sun care demo by USP… ← Back to Demo Library ![Nivea Sun – Oil Control & Sun Protection] Nivea Sun # Nivea Sun – Oil Control & Sun Protection Beiersdorf Claim: "Oil Control & Sun Protection" ## Overview The USP Demo Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses. USP Demo Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Demo Solutions proposed that the Skin Type Test was the best technological match for this campaign. Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery. ## The Challenge For the Oil Control & Sun Protection, Nivea Sun needed to make the "Oil Control & Sun Protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, uv protection claims. The brief for the Oil Control & Sun Protection was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea Sun. ## The Approach Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible – proving the product’s claim within seconds and in an engaging and fun way. USP Demo Solutions built the Oil Control & Sun Protection for Nivea Sun around the Skin Type Test method, reducing the Oil Control & Sun Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Oil Control & Sun Protection, the demo substantiates claim areas such as oil control, uv protection, so a single asset can carry several conversations across the Nivea Sun range. ## The Result The result for Nivea Sun is a indirect selling, delivered through the Oil Control & Sun Protection as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea Sun's "Oil Control & Sun Protection" message into a hands-on Skin Type Test moment, the Oil Control & Sun Protection becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea Sun runs the Oil Control & Sun Protection primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Nivea Sun, part of Beiersdorf,, the Oil Control & Sun Protection serves the sun care category and puts the "Oil Control & Sun Protection" claim on display. The core method behind the Nivea Sun demo is Skin Type Test, applied here to substantiate oil control, uv protection claims. Nivea Sun most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Oil Control & Sun Protection prove? It makes the "Oil Control & Sun Protection" claim visible on the spot, giving shoppers indirect selling instead of a promise they have to take on trust. What is the mechanism behind Nivea Sun – Oil Control & Sun Protection? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Nivea Sun use it? The Oil Control & Sun Protection is designed for retail activation and ships as diagnostic tool, so one asset supports the whole sun care conversation. TechnologySkin Type Test BenefitIndirect Selling CategorySun Care BrandNivea Sun --- ## Page: /demo-library/nivea-test-your-skin-type **Title:** Nivea – Test Your Skin Type. by USP Demo Solutions **Description:** Nivea Skin Type Test case study proving the "clear skin" claim so shoppers see haptic tester experience. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Nivea – Test Your Skin Type.] Nivea # Nivea – Test Your Skin Type. Beiersdorf Claim: "clear skin" ## Overview To meet these objectives, Nivea partnered with USP Demo Solutions to create a haptic tester experience that translated the brand’s commitment to personalized skincare into an innovative in-store activation. USP’s Contribution USP Demo Solutions developed a Skin Type Test Tool that provided consumers with instant insights into their skin type, empowering them to make informed product choices. By engaging the senses and providing a hands-on experience, the tool made the diagnostic process both educational and enjoyable. Impact The Skin Type Test Tool successfully transformed in-store interactions in the Netherlands, driving higher consumer engagement and increased sales for Nivea. By offering personalized recommendations through an interactive and haptic experience, the tool strengthened consumer trust and positioned Nivea as a leader in tailored skincare solutions. ## The Challenge For the Test Your Skin Type., Nivea needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims. The brief for the Test Your Skin Type. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the Test Your Skin Type. for Nivea around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Test Your Skin Type., the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a haptic tester experience, delivered through the Test Your Skin Type. as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "clear skin" message into a hands-on Skin Type Test moment, the Test Your Skin Type. becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the Test Your Skin Type. primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Test Your Skin Type. is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Test Your Skin Type. was created for Nivea, part of Beiersdorf, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "clear skin" claim. Skin Type Test sits at the heart of the mechanism Nivea runs here, covering hydration, cleansing & purity claim territory. In practice the Test Your Skin Type. for Nivea is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Test Your Skin Type. demonstrate? It turns the "clear skin" message into something a shopper can watch happen, delivering haptic tester experience in the moment. How does Nivea – Test Your Skin Type. work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Nivea story consistent everywhere. TechnologySkin Type Test BenefitHaptic tester experience CategorySkin Care BrandNivea --- ## Page: /demo-library/nivea-uv-protection-brightening **Title:** Nivea – UV Protection & Brightening by USP Demo Solutions **Description:** Nivea Sun Damage Demo - Dark Spots & Wrinkles case study proving the "UV Protection & Brightening" claim so shoppers see indirect selling. A… ← Back to Demo Library ![Nivea – UV Protection & Brightening] Nivea # Nivea – UV Protection & Brightening Beiersdorf Claim: "UV Protection & Brightening" ## Overview The USP Demo Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus educating consumers about how sun protection can positively influence skin tone. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses. USP Demo Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Demo Solutions proposed that the UV Sun Damage Technology was the best technological match for this campaign. Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation/integration to printing and on-time delivery. ## The Challenge For the UV Protection & Brightening, Nivea needed to make the "UV Protection & Brightening" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, damage protection claims. The brief for the UV Protection & Brightening was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the UV Protection & Brightening for Nivea around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the UV Protection & Brightening story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the UV Protection & Brightening, the demo substantiates claim areas such as uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a indirect selling, delivered through the UV Protection & Brightening as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "UV Protection & Brightening" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the UV Protection & Brightening becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the UV Protection & Brightening primarily for digital campaign, delivered in phygital so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Nivea, part of Beiersdorf,, the UV Protection & Brightening serves the sun care category and puts the "UV Protection & Brightening" claim on display. The core method behind the Nivea demo is Sun Damage Demo - Dark Spots & Wrinkles, applied here to substantiate uv protection, anti-aging, whitening, damage protection claims. Nivea most often runs this demo typically deployed for digital campaign, available as phygital. ## Frequently Asked Questions What does the UV Protection & Brightening prove? It makes the "UV Protection & Brightening" claim visible on the spot, giving shoppers indirect selling instead of a promise they have to take on trust. What is the mechanism behind Nivea – UV Protection & Brightening? It is built on Sun Damage Demo - Dark Spots & Wrinkles, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Nivea use it? The UV Protection & Brightening is designed for digital campaign and ships as phygital, so one asset supports the whole sun care conversation. TechnologySun Damage Demo - Dark Spots & Wrinkles BenefitIndirect Selling CategorySun Care BrandNivea --- ## Page: /demo-library/nivea-what-is-your-skin-type **Title:** Nivea – What Is Your Skin Type? by USP Demo Solutions **Description:** Nivea Skin Type Test case study proving the "Perfect skin" claim so shoppers see indirect selling. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Nivea – What Is Your Skin Type?] Nivea # Nivea – What Is Your Skin Type? Beiersdorf Claim: "Perfect skin" ## Overview The team was looking for a highly consumer engaging tool which enabled consumers to identify their skin type. The team knew that, in order to convert consumers into brand advocates, the right product choice is a must. The challenge for USP Demo Solutions was to translate Nivea’s needs to a brand activation tool that enabled consumers to perform a test easily, reliably and within seconds. The team was very well aware that the test results had to guide consumers. USP Demo Solutions developed concepts and mockups, which were sent to the Nivea team for review. ## The Challenge For the What Is Your Skin Type?, Nivea needed to make the "Perfect skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the What Is Your Skin Type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the What Is Your Skin Type? for Nivea around the Skin Type Test method, reducing the Perfect skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the What Is Your Skin Type?, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a indirect selling, delivered through the What Is Your Skin Type? as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "Perfect skin" message into a hands-on Skin Type Test moment, the What Is Your Skin Type? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the What Is Your Skin Type? primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the What Is Your Skin Type? is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Nivea, part of Beiersdorf, commissioned the What Is Your Skin Type? as a skin care demonstration tool built by USP Demo Solutions around the "Perfect skin" claim. Technically, the Nivea demo relies on Skin Type Test and supports claim areas including hydration, sensitivity & soothing. For Nivea, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the What Is Your Skin Type? demonstrate? It turns the "Perfect skin" message into something a shopper can watch happen, delivering indirect selling in the moment. How does Nivea – What Is Your Skin Type? work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Nivea story consistent everywhere. TechnologySkin Type Test BenefitIndirect Selling CategorySkin Care BrandNivea --- ## Page: /demo-library/nivea-what-s-your-skin-type **Title:** Nivea – Skin Type Diagnostic Tool by USP Demo Solutions **Description:** Nivea Skin Type Test case study proving the "clear skin" claim so shoppers see indirect selling. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Nivea – What’s Your Skin Type?] Nivea # Nivea – Skin Type Diagnostic Tool Beiersdorf Claim: "clear skin" ## Overview The tool needed to provide a quick, simple, and engaging solution at points of sale, ensuring an educational and impactful experience for consumers. USP’s Contribution USP Demo Solutions partnered with Nivea to develop a Skin Type Test Tool , designed specifically to meet the needs of Chilean consumers. This easy-to-use tool allowed women to test their skin type on their own, delivering immediate and accurate results that guided them to the most suitable Nivea products. Impact The Skin Type Test Tool transformed the shopping experience for Nivea consumers in Chile, bridging the gap between uncertainty and informed decision-making. By providing clarity on skin type and tailored product guidance, Nivea fostered greater consumer confidence and loyalty, driving increased sales and brand trust. ## The Challenge For the Skin Type Diagnostic Tool, Nivea needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims. The brief for the Skin Type Diagnostic Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea. ## The Approach USP Demo Solutions built the Skin Type Diagnostic Tool for Nivea around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Diagnostic Tool, the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the Nivea range. ## The Result The result for Nivea is a indirect selling, delivered through the Skin Type Diagnostic Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Nivea's "clear skin" message into a hands-on Skin Type Test moment, the Skin Type Diagnostic Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nivea runs the Skin Type Diagnostic Tool primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Diagnostic Tool is run by the consumer rather than presented to them, Nivea earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Skin Type Diagnostic Tool was created for Nivea, part of Beiersdorf, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "clear skin" claim. Skin Type Test sits at the heart of the mechanism Nivea runs here, covering hydration, cleansing & purity claim territory. In practice the Skin Type Diagnostic Tool for Nivea is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Skin Type Diagnostic Tool prove? It makes the "clear skin" claim visible on the spot, giving shoppers indirect selling instead of a promise they have to take on trust. What is the mechanism behind Nivea – Skin Type Diagnostic Tool? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Nivea use it? The Skin Type Diagnostic Tool is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitIndirect Selling CategorySkin Care BrandNivea --- ## Page: /demo-library/nuxe-multi-purpose-oil-demo-tool **Title:** Nuxe – Multi-Purpose Oil Demo Tool by USP Demo Solutions **Description:** Nuxe Face Hydration Test case study proving the "Accentuate the benefits of its multipurpose dry oil for face, body, and hair" claim so shoppers see… ← Back to Demo Library ![Nuxe – Multi-Purpose Oil Demo Tool] Nuxe # Nuxe – Multi-Purpose Oil Demo Tool Claim: "Accentuate the benefits of its multipurpose dry oil for face, body, and hair" ## Overview The goal was to highlight the necessity of the dry oil for hydration while providing a simple and reliable tool that could assess skin dryness levels. This would help guide consumers toward the most suitable product variant, ensuring a tailored skincare experience. USP’s Contribution USP Demo Solutions partnered with Nuxe to design an interactive hydration assessment tool that demonstrated the efficacy of the multipurpose dry oil. The tool engaged consumers by allowing them to test their skin hydration levels, educating them about their specific skincare needs and showcasing the immediate benefits of the product. Impact The hydration assessment tool became a cornerstone of Nuxe’s POS strategy in Spain, significantly increasing consumer engagement and product sales. By combining education with interaction, the initiative positioned Nuxe as a leader in skincare expertise and customer-focused solutions, reinforcing its reputation for quality and innovation. ## The Challenge For the Multi-Purpose Oil Demo Tool, Nuxe needed to make the "Accentuate the benefits of its multipurpose dry oil for face, body, and hair" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Multi-Purpose Oil Demo Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nuxe. ## The Approach USP Demo Solutions built the Multi-Purpose Oil Demo Tool for Nuxe around the Face Hydration Test method, reducing the Accentuate the benefits of its multipurpose dry oil for face, body, and hair story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Multi-Purpose Oil Demo Tool, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Nuxe range. ## The Result The result for Nuxe is a hydration/moisturization, delivered through the Multi-Purpose Oil Demo Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Nuxe's "Accentuate the benefits of its multipurpose dry oil for face, body, and hair" message into a hands-on Face Hydration Test moment, the Multi-Purpose Oil Demo Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nuxe runs the Multi-Purpose Oil Demo Tool primarily for retail activation, delivered in diagnostic tool, physical demo so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Nuxe commissioned the Multi-Purpose Oil Demo Tool as a skin care demonstration tool built by USP Demo Solutions around the "Accentuate the benefits of its multipurpose dry oil for face, body, and hair" claim. Technically, the Nuxe demo relies on Face Hydration Test and supports claim areas including hydration. For Nuxe, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Multi-Purpose Oil Demo Tool demonstrate? It turns the "Accentuate the benefits of its multipurpose dry oil for face, body, and hair" message into something a shopper can watch happen, delivering hydration/moisturization in the moment. How does Nuxe – Multi-Purpose Oil Demo Tool work? It uses Face Hydration Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Nuxe story consistent everywhere. TechnologyFace Hydration Test, Hydration Test - Face BenefitHydration/Moisturization CategorySkin Care BrandNuxe --- ## Page: /demo-library/nuxe-multi-test-skin-analysis **Title:** Nuxe – Multi-Test Skin Analysis by USP Demo Solutions **Description:** Nuxe Pore Indicator Test case study proving the "Educate on skin needs" claim so shoppers see help beauty consultants at pos. A repeatable skin care… ← Back to Demo Library ![Nuxe – Multi-Test Skin Analysis] Nuxe # Nuxe – Multi-Test Skin Analysis Claim: "Educate on skin needs" ## Overview 1) Diagnose with a physical tool that must be very easy to use, engaging for the consumer, providing precise results, and letting the consumer understand the readings. 2) Be able to retrieve information that can provide the perfect product recommendation and track the changes of the consumer’s skin periodically. 3) To transform an expensive dermatologists’ tool into a consumer-facing solution. ## The Challenge For the Multi-Test Skin Analysis, Nuxe needed to make the "Educate on skin needs" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Multi-Test Skin Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nuxe. ## The Approach USP Demo Solutions built the Multi-Test Skin Analysis for Nuxe around the Pore Indicator Test method, reducing the Educate on skin needs story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Multi-Test Skin Analysis, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Nuxe range. ## The Result The result for Nuxe is a help beauty consultants at pos, delivered through the Multi-Test Skin Analysis as something the consumer experiences first-hand rather than has to take on trust. By turning Nuxe's "Educate on skin needs" message into a hands-on Pore Indicator Test moment, the Multi-Test Skin Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Nuxe runs the Multi-Test Skin Analysis primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Pore Indicator Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Multi-Test Skin Analysis is run by the consumer rather than presented to them, Nuxe earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Multi-Test Skin Analysis was created for Nuxe by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Educate on skin needs" claim. Pore Indicator Test sits at the heart of the mechanism Nuxe runs here, covering anti-aging claim territory. In practice the Multi-Test Skin Analysis for Nuxe is available as diagnostic tool, physical demo and typically deployed for retail activation, internal training, consultation tool. ## Frequently Asked Questions What does the Multi-Test Skin Analysis prove? It makes the "Educate on skin needs" claim visible on the spot, giving shoppers help beauty consultants at pos instead of a promise they have to take on trust. What is the mechanism behind Nuxe – Multi-Test Skin Analysis? It is built on Pore Indicator Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Nuxe use it? The Multi-Test Skin Analysis is designed for retail activation, internal training, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyPore Indicator Test, Skin Type Test, Wrinkle Test BenefitHelp Beauty Consultants at POS CategorySkin Care BrandNuxe --- ## Page: /demo-library/ogk-uv-intensity-test **Title:** ÖGK – UV Intensity Test by USP Demo Solutions **Description:** ÖGK UV Intensity Test case study proving the "Sun protection" claim so shoppers see educate on uv intensity. A repeatable sun care demo by USP Demo… ← Back to Demo Library ![ÖGK – UV Intensity Test] ÖGK # ÖGK – UV Intensity Test Claim: "Sun protection" ## Overview The goal was to provide an educational, portable, and reusable tool that could help individuals monitor UV intensity levels while outdoors. This tool would empower consumers to make informed decisions about their sun care needs, ensuring better protection against harmful solar radiation. USP’s Contribution USP Demo Solutions developed a UV Intensity Test Card , designed for ease of use and portability. The card used advanced technology to visually indicate UV intensity levels, helping individuals understand the risks of prolonged sun exposure in real-time. Impact The UV Intensity Test Card became a cornerstone of ÖGK’s sun safety campaign in Austria. By equipping consumers with a practical and educational tool, ÖGK successfully increased awareness about UV radiation and encouraged the adoption of sun care routines. The initiative not only promoted public health but also strengthened ÖGK’s reputation as a leader in consumer health education. ## The Challenge For the UV Intensity Test, ÖGK needed to make the "Sun protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the UV Intensity Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for ÖGK. ## The Approach USP Demo Solutions built the UV Intensity Test for ÖGK around the UV Intensity Test method, reducing the Sun protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the UV Intensity Test, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the ÖGK range. ## The Result The result for ÖGK is a educate on uv intensity, delivered through the UV Intensity Test as something the consumer experiences first-hand rather than has to take on trust. By turning ÖGK's "Sun protection" message into a hands-on UV Intensity Test moment, the UV Intensity Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, ÖGK runs the UV Intensity Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same UV Intensity Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the UV Intensity Test is run by the consumer rather than presented to them, ÖGK earns a moment of genuine participation that lands harder than any printed sun care claim. ## At a Glance Built by USP Demo Solutions for ÖGK, the UV Intensity Test serves the sun care category and puts the "Sun protection" claim on display. The core method behind the ÖGK demo is UV Intensity Test, applied here to substantiate uv protection claims. ÖGK most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the UV Intensity Test demonstrate? It turns the "Sun protection" message into something a shopper can watch happen, delivering educate on uv intensity in the moment. How does ÖGK – UV Intensity Test work? It uses UV Intensity Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the ÖGK story consistent everywhere. TechnologyUV Intensity Test BenefitEducate on UV intensity CategorySun Care BrandÖGK --- ## Page: /demo-library/olay-skin-texture-check **Title:** Olay – Skin Texture Check by USP Demo Solutions **Description:** Olay Wrinkle Test case study proving the "Education on wrinkles" claim so shoppers see picking the right product. A repeatable skin care demo by USP… ← Back to Demo Library ![Olay – Skin Texture Check] Olay # Olay – Skin Texture Check Procter & Gamble Claim: "Education on wrinkles" ## Overview The campaign focused on providing a personalized experience that engaged consumers both online and at points of sale, emphasizing the importance of matching the right product to individual skincare concerns. USP’s Contribution USP Demo Solutions developed an innovative Wrinkle Test Tool that empowered consumers to assess their skin and identify the best Olay product for their needs. This interactive tool combined education with engagement, creating a memorable and impactful experience for consumers. Impact The Wrinkle Test Tool became a key element of Olay’s activation campaign in the Philippines, driving consumer engagement, education, and satisfaction . By providing a tailored and interactive experience, the campaign strengthened consumer trust, boosted product sales, and positioned Olay as a leader in personalized skincare solutions. ## The Challenge For the Skin Texture Check, Olay needed to make the "Education on wrinkles" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Skin Texture Check was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Olay. ## The Approach USP Demo Solutions built the Skin Texture Check for Olay around the Wrinkle Test method, reducing the Education on wrinkles story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Texture Check, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Olay range. ## The Result The result for Olay is a picking the right product, delivered through the Skin Texture Check as something the consumer experiences first-hand rather than has to take on trust. By turning Olay's "Education on wrinkles" message into a hands-on Wrinkle Test moment, the Skin Texture Check becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Olay runs the Skin Texture Check primarily for retail activation, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Texture Check is run by the consumer rather than presented to them, Olay earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Olay can roll the Skin Texture Check out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Olay, part of Procter & Gamble,, the Skin Texture Check serves the skin care category and puts the "Education on wrinkles" claim on display. The core method behind the Olay demo is Wrinkle Test, applied here to substantiate anti-aging claims. Olay most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Skin Texture Check prove? It makes the "Education on wrinkles" claim visible on the spot, giving shoppers picking the right product instead of a promise they have to take on trust. What is the mechanism behind Olay – Skin Texture Check? It is built on Wrinkle Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Olay use it? The Skin Texture Check is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyWrinkle Test BenefitPicking the right product CategorySkin Care BrandOlay --- ## Page: /demo-library/olay-sun-protection **Title:** Olay – Sun Protection by USP Demo Solutions **Description:** Olay UV Efficacy Test case study proving the "Protection against UV" claim so shoppers see visual on harsh uv rays. A repeatable sun care demo by USP… ← Back to Demo Library ![Olay – Sun Protection] Olay # Olay – Sun Protection Procter & Gamble Claim: "Protection against UV" ## Overview The tool needed to be both engaging and educational, seamlessly integrating into point-of-sale environments to connect consumers with the brand and its sun care solutions. USP’s Contribution USP Demo Solutions developed a UV Efficacy Test Tool that provided consumers with a visual demonstration of how Olay’s SPF products protect against UV radiation. This innovative solution created a hands-on experience, allowing consumers to see the impact of the product in real-time while emphasizing the necessity of daily sun care. Impact The UV Efficacy Test Tool became a powerful asset for Olay’s sun care marketing strategy in the United States. By combining education, interaction, and proof of efficacy, the tool drove consumer engagement, product confidence, and increased sales at POS locations. ## The Challenge For the Sun Protection, Olay needed to make the "Protection against UV" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, repair claims. The brief for the Sun Protection was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Olay. ## The Approach Olay sought to create a compelling and interactive consumer experience to showcase the effectiveness of their SPF product. The goal was to demonstrate visible proof of protection against harsh UV rays, reinforcing the importance of sun care and Olay’s role in safeguarding skin health. USP Demo Solutions built the Sun Protection for Olay around the UV Efficacy Test method, reducing the Protection against UV story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Sun Protection, the demo substantiates claim areas such as uv protection, repair, so a single asset can carry several conversations across the Olay range. ## The Result The result for Olay is a visual on harsh uv rays, delivered through the Sun Protection as something the consumer experiences first-hand rather than has to take on trust. By turning Olay's "Protection against UV" message into a hands-on UV Efficacy Test moment, the Sun Protection becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Olay runs the Sun Protection primarily for retail activation, delivered in diagnostic tool so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Olay, part of Procter & Gamble, commissioned the Sun Protection as a sun care demonstration tool built by USP Demo Solutions around the "Protection against UV" claim. Technically, the Olay demo relies on UV Efficacy Test and supports claim areas including uv protection, repair. For Olay, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Sun Protection prove? It makes the "Protection against UV" claim visible on the spot, giving shoppers visual on harsh uv rays instead of a promise they have to take on trust. What is the mechanism behind Olay – Sun Protection? It is built on UV Efficacy Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Olay use it? The Sun Protection is designed for retail activation and ships as diagnostic tool, so one asset supports the whole sun care conversation. TechnologyUV Efficacy Test BenefitVisual on harsh UV rays CategorySun Care BrandOlay --- ## Page: /demo-library/olay-white-radiance-pearly-radiant **Title:** Olay – White Radiance: Pearly &… by USP Demo Solutions **Description:** Olay Sun Damage Demo - Dark Spots & Wrinkles case study proving the "Pearly & Radiant skin" claim so shoppers see shows sun damage. A repeatable… ← Back to Demo Library ![Olay – White Radiance: Pearly & Radiant] Olay # Olay – White Radiance: Pearly & Radiant Procter & Gamble Claim: "Pearly & Radiant skin" ## Overview The Olay team had the challenge of finding a tool that convinced customers of the need for products that maintain and promotes an even skin tone. This tool helped customers to see the benefits of the product. ## The Challenge For the White Radiance: Pearly & Radiant, Olay needed to make the "Pearly & Radiant skin" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, damage protection claims. The brief for the White Radiance: Pearly & Radiant was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Olay. ## The Approach Olay White Radiance: Pearly & Radiant is a sun care line focused on protecting and revealing an even, luminous skin tone. The brand wanted advisors to be able to demonstrate that benefit at the counter, in a way shoppers would remember and pass on. USP Demo Solutions built the White Radiance: Pearly & Radiant for Olay around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Pearly & Radiant skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the White Radiance: Pearly & Radiant, the demo substantiates claim areas such as uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the Olay range. ## The Result The result for Olay is a shows sun damage, delivered through the White Radiance: Pearly & Radiant as something the consumer experiences first-hand rather than has to take on trust. By turning Olay's "Pearly & Radiant skin" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the White Radiance: Pearly & Radiant becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Olay runs the White Radiance: Pearly & Radiant primarily for retail activation, delivered in physical demo so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The White Radiance: Pearly & Radiant was created for Olay, part of Procter & Gamble, by USP Demo Solutions as a dedicated sun care demonstration substantiating the "Pearly & Radiant skin" claim. Sun Damage Demo - Dark Spots & Wrinkles sits at the heart of the mechanism Olay runs here, covering uv protection, anti-aging, whitening, damage protection claim territory. In practice the White Radiance: Pearly & Radiant for Olay is available as physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the White Radiance: Pearly & Radiant demonstrate? It turns the "Pearly & Radiant skin" message into something a shopper can watch happen, delivering shows sun damage in the moment. How does Olay – White Radiance: Pearly & Radiant work? It uses Sun Damage Demo - Dark Spots & Wrinkles to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation without adaptation work, keeping the Olay story consistent everywhere. TechnologySun Damage Demo - Dark Spots & Wrinkles, Sun Damage Demo - Sunburn & Tanning BenefitShows sun damage CategorySun Care BrandOlay --- ## Page: /demo-library/olay-younger-skin-proof **Title:** Olay – Younger Skin Proof by USP Demo Solutions **Description:** Olay Sun Damage Demo - Dark Spots & Wrinkles case study proving the "Protection Against Sun Damage" claim so shoppers see smooth, undamaged… ← Back to Demo Library ![Olay – Younger Skin Proof] Olay # Olay – Younger Skin Proof Procter & Gamble Claim: "Protection Against Sun Damage" ## Overview The OLAY team wanted to show consumers the superiority of their Total Effects SPF product by showing how it protects the skin against sun damage. Other than proving this claim, the activation tool had an omni-channel fit as well. At USP we knew that translating the needs of OLAY Total Effects to an easy, yet, unique brand activation tool was one of the key goals – along with proving the product’s claims through a haptic experience. Initiating the creative process, USP sent various concepts and prototypes, varying in shape and size, to the Olay team. Both sides agreed: the UV Protection technology was the perfect match for the Total Effects campaign. ## The Challenge For the Younger Skin Proof, Olay needed to make the "Protection Against Sun Damage" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, damage protection claims. The brief for the Younger Skin Proof was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Olay. ## The Approach “7 Benefits in 1 – for younger looking skin” was the primary message the OLAY team wanted to illustrate with our demo card – while engaging their consumers in a tangible and easy way. USP Demo Solutions built the Younger Skin Proof for Olay around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Protection Against Sun Damage story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Younger Skin Proof, the demo substantiates claim areas such as uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the Olay range. ## The Result The result for Olay is a smooth, undamaged skin, delivered through the Younger Skin Proof as something the consumer experiences first-hand rather than has to take on trust. By turning Olay's "Protection Against Sun Damage" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the Younger Skin Proof becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Olay runs the Younger Skin Proof primarily for retail activation, delivered in physical demo so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Olay, part of Procter & Gamble, commissioned the Younger Skin Proof as a skin care demonstration tool built by USP Demo Solutions around the "Protection Against Sun Damage" claim. Technically, the Olay demo relies on Sun Damage Demo - Dark Spots & Wrinkles and supports claim areas including uv protection, anti-aging, whitening, damage protection. For Olay, the tool is available as physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Younger Skin Proof demonstrate? It turns the "Protection Against Sun Damage" message into something a shopper can watch happen, delivering smooth, undamaged skin in the moment. How does Olay – Younger Skin Proof work? It uses Sun Damage Demo - Dark Spots & Wrinkles to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation without adaptation work, keeping the Olay story consistent everywhere. TechnologySun Damage Demo - Dark Spots & Wrinkles BenefitSmooth, Undamaged Skin CategorySkin Care BrandOlay What the client reported > “We had the best first half of the fiscal in Olay history. Your tool enabled the Supermarkets channel and increased trial through Total Effects.” Delgra, Brand ManagerP&G OLAY --- ## Page: /demo-library/oriflame-skin-type-tester **Title:** Oriflame – Skin Type Tester by USP Demo Solutions **Description:** Oriflame Skin Type Test case study proving the "Diagnostic tool" claim so shoppers see help beauty consultants to educate consumer's on their skin type. A… ← Back to Demo Library ![Oriflame – Skin Type Tester] Oriflame # Oriflame – Skin Type Tester Claim: "Diagnostic tool" ## Overview A reliable and easy-to-use tool was developed by USP that helped the beauty consultants in determining their customers’ skin types accurately. With this tool, consultants could offer tailored product recommendations. Packaged as a multi-tester pack the consultant was able to engage will multiple consumers. By integrating the Skin Type Tester into their consultant participation package , the customer experience has been enhanced and helped the consultants achieve success in their direct-selling endeavors. ## The Challenge For the Skin Type Tester, Oriflame needed to make the "Diagnostic tool" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the Skin Type Tester was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Oriflame. ## The Approach USP Demo Solutions built the Skin Type Tester for Oriflame around the Skin Type Test method, reducing the Diagnostic tool story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Tester, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Oriflame range. ## The Result The result for Oriflame is a help beauty consultants to educate consumer's on their skin type, delivered through the Skin Type Tester as something the consumer experiences first-hand rather than has to take on trust. By turning Oriflame's "Diagnostic tool" message into a hands-on Skin Type Test moment, the Skin Type Tester becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Oriflame runs the Skin Type Tester primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Tester is run by the consumer rather than presented to them, Oriflame earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Skin Type Tester was created for Oriflame by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Diagnostic tool" claim. Skin Type Test sits at the heart of the mechanism Oriflame runs here, covering hydration, sensitivity & soothing claim territory. In practice the Skin Type Tester for Oriflame is available as diagnostic tool and typically deployed for internal training, consultation tool. ## Frequently Asked Questions What does the Skin Type Tester prove? It makes the "Diagnostic tool" claim visible on the spot, giving shoppers help beauty consultants to educate consumer's on their skin type instead of a promise they have to take on trust. What is the mechanism behind Oriflame – Skin Type Tester? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Oriflame use it? The Skin Type Tester is designed for internal training, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitHelp Beauty Consultants to educate consumer's on their skin type CategorySkin Care BrandOriflame --- ## Page: /demo-library/persil-wonder-wash-demo **Title:** Persil Wonder Wash Demo by USP Demo Solutions **Description:** Persil Wonder Wash Demo enzymes case study proving the "Short cycle cleaning superiority" claim so shoppers see cleaning efficacy. A repeatable home… ← Back to Demo Library ![Persil Wonder Wash Demo] Persil Wonder Wash Demo # Persil Wonder Wash Demo Unilever Claim: "Short cycle cleaning superiority" ## Overview The idea W e translated this scientific insight into a visual proof Instead of talking about sweat. We represented it using a UV-sensitive fluorescent solution. In normal light, the fabrics looked clean. Under UV light, hidden residues became instantly visible, allowing us to show what’s usually impossible to see and turn an abstract claim into something concrete. The execution We led the ideation and created the demo video, designing the experience for live use. Different fabrics were treated with the fluorescent “sweat” and washed with the detergent. The reveal happened under UV light, where performance differences were obvious in seconds. No technical explanations needed. The demo told the story on its own. The impact At the live event, the demo stopped people in their tracks. It made R&D-level science easy to understand, credible, and engaging for a marketing audience. By making the invisible visible, the detergent’s performance became undeniablewith a simple setup. strong proof and instant belief. ## The Challenge For the Persil Wonder Wash Demo, Persil Wonder Wash Demo needed to make the "Short cycle cleaning superiority" promise something shoppers in the home care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise stain removal, cleansing & purity claims. The brief for the Persil Wonder Wash Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Persil Wonder Wash Demo. ## The Approach Persil's R&D team needed to prove Wonder Wash's short-cycle cleaning superiority to a marketing audience at a live event but sweat, the toughest soil to demonstrate, is invisible. USP Demo Solutions translated the science into a visual proof using a UV-sensitive fluorescent 'sweat'; under UV light the hidden residues become instantly visible, turning an abstract claim into something concrete. USP Demo Solutions built the Persil Wonder Wash Demo for Persil Wonder Wash Demo around the enzymes method, reducing the Short cycle cleaning superiority story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the home care aisle instead of a one-way pitch. From the same physical interaction with the Persil Wonder Wash Demo, the demo substantiates claim areas such as stain removal, cleansing & purity, so a single asset can carry several conversations across the Persil Wonder Wash Demo range. ## The Result The result for Persil Wonder Wash Demo is a cleaning efficacy, delivered through the Persil Wonder Wash Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Persil Wonder Wash Demo's "Short cycle cleaning superiority" message into a hands-on enzymes moment, the Persil Wonder Wash Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Persil Wonder Wash Demo runs the Persil Wonder Wash Demo primarily for retail activation, delivered in physical demo so the same enzymes proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Persil Wonder Wash Demo, part of Unilever,, the Persil Wonder Wash Demo serves the home care category and puts the "Short cycle cleaning superiority" claim on display. The core method behind the Persil Wonder Wash Demo demo is enzymes, applied here to substantiate stain removal, cleansing & purity claims. Persil Wonder Wash Demo most often runs this demo typically deployed for retail activation, available as physical demo. ## Frequently Asked Questions What does the Persil Wonder Wash Demo demonstrate? It turns the "Short cycle cleaning superiority" message into something a shopper can watch happen, delivering cleaning efficacy in the moment. How does Persil Wonder Wash Demo work? It uses enzymes to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation without adaptation work, keeping the Persil Wonder Wash Demo story consistent everywhere. Technologyenzymes BenefitCleaning efficacy CategoryHome Care BrandPersil Wonder Wash Demo --- ## Page: /demo-library/ph-value-test **Title:** pH Value Test by USP Demo Solutions **Description:** USP Demo Solutions pH Value Test case study proving the "Skin pH measurement" claim so shoppers see diagnostic. A repeatable skin care demo by USP… ← Back to Demo Library ![pH Value Test] USP Demo Solutions # pH Value Test by USP Demo Solutions Claim: "Skin pH measurement" ## Overview Tightness after cleansing, patches of redness, unexplained flakiness: these are the signals of a disturbed acid mantle, and most consumers have no idea that pH is the story behind them. The pH Value Test from USP Demo Solutions lets a shopper read their own skin balance in seconds, using a colour scale that needs no scientific explanation to understand. The test matters commercially because pH claims are otherwise invisible. A cleanser can promise to be skin-neutral on the label, but the words compete with every other label in the aisle. When the consumer has just seen their own reading, the recommendation that follows feels diagnostic rather than promotional, and the product that matches the result becomes the obvious choice. Dermocosmetic and cleansing brands typically run the pH Value Test in pharmacy consultations and training programmes, where advisors use it to open a conversation about barrier health that leads naturally from the measurement to the matching routine. ## The Challenge For the pH Value Test, USP Demo Solutions needed to make the "Skin pH measurement" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise ph balance, sensitivity & soothing, damage protection claims. The brief for the pH Value Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach Tightness, redness, or flakiness can signal a damaged acid mantle. The pH Value Test lets consumers see their skin's balance in seconds and find the matching product with confidence. USP Demo Solutions built the pH Value Test for USP Demo Solutions around the pH Value Test method, reducing the Skin pH measurement story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the pH Value Test, the demo substantiates claim areas such as ph balance, sensitivity & soothing, damage protection, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the pH Value Test as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "Skin pH measurement" message into a hands-on pH Value Test moment, the pH Value Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the pH Value Test primarily for retail activation, consultation tool, technologies, delivered in diagnostic tool, physical demo so the same pH Value Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance USP Demo Solutions commissioned the pH Value Test as a skin care demonstration tool built by USP Demo Solutions around the "Skin pH measurement" claim. Technically, the USP Demo Solutions demo relies on pH Value Test and supports claim areas including ph balance, sensitivity & soothing, damage protection. For USP Demo Solutions, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool, technologies, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the pH Value Test demonstrate? It turns the "Skin pH measurement" message into something a shopper can watch happen, delivering diagnostic in the moment. How does pH Value Test work? It uses pH Value Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, consultation tool, technologies without adaptation work, keeping the USP Demo Solutions story consistent everywhere. TechnologypH Value Test BenefitDiagnostic CategorySkin Care BrandUSP Demo Solutions --- ## Page: /demo-library/philosophy-fast-absorption-test **Title:** Philosophy – Fast Absorption Test by USP Demo Solutions **Description:** Philosophy Fast Absorption Test - Face case study proving the "Non-sticky moisturizer" claim so shoppers see hydrated skin. A repeatable skin care demo… ← Back to Demo Library ![Philosophy – Fast Absorption Test] Philosophy # Philosophy – Fast Absorption Test Coty Claim: "Non-sticky moisturizer" ## Overview The tool needed to be quick, easy-to-use , and versatile enough for beauty advisors to use at points of sale or for consumers to try at home. USP’s Contribution USP Demo Solutions designed an interactive Fast Absorption Test Tool , leveraging cutting-edge absorption technology to visually and tangibly demonstrate how Renewed Hope Water Crème absorbs quickly into the skin compared to competitor products. This tool provided a compelling, hands-on experience that left no doubt about the product’s superior performance. Impact The Fast Absorption Test Tool became an integral part of Philosophy’s Renewed Hope Water Crème launch campaign in the United States. By combining engagement, education, and proof of efficacy, the tool helped Philosophy effectively communicate the product’s unique benefits, driving increased consumer trust, satisfaction, and sales. ## The Challenge For the Fast Absorption Test, Philosophy needed to make the "Non-sticky moisturizer" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, fast absorption claims. The brief for the Fast Absorption Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Philosophy. ## The Approach USP Demo Solutions built the Fast Absorption Test for Philosophy around the Fast Absorption Test - Face method, reducing the Non-sticky moisturizer story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Fast Absorption Test, the demo substantiates claim areas such as hydration, fast absorption, so a single asset can carry several conversations across the Philosophy range. ## The Result The result for Philosophy is a hydrated skin, delivered through the Fast Absorption Test as something the consumer experiences first-hand rather than has to take on trust. By turning Philosophy's "Non-sticky moisturizer" message into a hands-on Fast Absorption Test - Face moment, the Fast Absorption Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Philosophy runs the Fast Absorption Test primarily for consultation tool, delivered in diagnostic tool so the same Fast Absorption Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Fast Absorption Test is run by the consumer rather than presented to them, Philosophy earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Philosophy, part of Coty, commissioned the Fast Absorption Test as a skin care demonstration tool built by USP Demo Solutions around the "Non-sticky moisturizer" claim. Technically, the Philosophy demo relies on Fast Absorption Test - Face and supports claim areas including hydration, fast absorption. For Philosophy, the tool is available as diagnostic tool and typically deployed for consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Fast Absorption Test prove? It makes the "Non-sticky moisturizer" claim visible on the spot, giving shoppers hydrated skin instead of a promise they have to take on trust. What is the mechanism behind Philosophy – Fast Absorption Test? It is built on Fast Absorption Test - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Philosophy use it? The Fast Absorption Test is designed for consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyFast Absorption Test - Face BenefitHydrated skin CategorySkin Care BrandPhilosophy --- ## Page: /demo-library/plant-based-drink-emulsion-stability-demo **Title:** Plant-Based Drink - Emulsion… by USP Demo Solutions **Description:** Anonymized Emulsion Stability Test case study proving the "Stable emulsion - no separation, no settling" claim so shoppers see premium positioning vs… ← Back to Demo Library ![Plant-Based Drink - Emulsion Stability Demo] Anonymized # Plant-Based Drink - Emulsion Stability Demo Claim: "Stable emulsion - no separation, no settling" ## The Challenge For the Plant-Based Drink - Emulsion Stability Demo, Anonymized needed to make the "Stable emulsion - no separation, no settling" promise something shoppers in the food & beverage category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise emulsion stability claims. The brief for the Plant-Based Drink - Emulsion Stability Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Anonymized. ## The Approach A point-of-sale activation for a plant-based drink brand whose reformulation eliminated visible separation in the bottle. Identical-looking competitor samples are shaken next to the brand's product; competitors visibly separate within minutes while the brand's bottle stays uniform, giving shoppers a credible visual cue for 'better formulation' without any technical language. USP Demo Solutions built the Plant-Based Drink - Emulsion Stability Demo for Anonymized around the Emulsion Stability Test method, reducing the Stable emulsion - no separation, no settling story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the food & beverage aisle instead of a one-way pitch. From the same physical interaction with the Plant-Based Drink - Emulsion Stability Demo, the demo substantiates claim areas such as emulsion stability, so a single asset can carry several conversations across the Anonymized range. ## The Result The result for Anonymized is a premium positioning vs. lower-cost plant drinks, delivered through the Plant-Based Drink - Emulsion Stability Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Anonymized's "Stable emulsion - no separation, no settling" message into a hands-on Emulsion Stability Test moment, the Plant-Based Drink - Emulsion Stability Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Anonymized runs the Plant-Based Drink - Emulsion Stability Demo primarily for retail activation, consultation tool, delivered in physical demo so the same Emulsion Stability Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Anonymized, the Plant-Based Drink - Emulsion Stability Demo serves the food & beverage category and puts the "Stable emulsion - no separation, no settling" claim on display. The core method behind the Anonymized demo is Emulsion Stability Test, applied here to substantiate emulsion stability claims. Anonymized most often runs this demo typically deployed for retail activation, consultation tool, available as physical demo. ## Frequently Asked Questions What does the Plant-Based Drink - Emulsion Stability Demo demonstrate? It turns the "Stable emulsion - no separation, no settling" message into something a shopper can watch happen, delivering premium positioning vs. lower-cost plant drinks in the moment. How does Plant-Based Drink - Emulsion Stability Demo work? It uses Emulsion Stability Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into retail activation, consultation tool without adaptation work, keeping the Anonymized story consistent everywhere. TechnologyEmulsion Stability Test BenefitPremium positioning vs. lower-cost plant drinks CategoryFood & Beverage BrandAnonymized --- ## Page: /demo-library/pond-s-age-miracle-wrinkle-test **Title:** Pond’s – Age Miracle – Wrinkle Test by USP Demo Solutions **Description:** Pond’s Wrinkle Test case study proving the "Reduced wrinkles" claim so shoppers see indirect selling. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Pond’s – Age Miracle – Wrinkle Test] Pond’s # Pond’s – Age Miracle – Wrinkle Test Unilever Claim: "Reduced wrinkles" ## Overview Our experts at USP knew that the key ingredient for a highly engaging tool is the understanding and translation of the POND’s team’s needs. Paired with a haptic experience, that stimulates the consumer’s senses, the sought-after solution promised true consumer engagement. As a first step, initial concepts and prototypes, differing in size and shape, were sent to the POND’S team. Our 2D Wrinkle Test technology was evaluated as the best technological fit for this campaign. After deciding on how the sensory marketing tool will be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner. ## The Challenge For the Age Miracle – Wrinkle Test, Pond’s needed to make the "Reduced wrinkles" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Age Miracle – Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Pond’s. ## The Approach For their upcoming activation in South East Asia, the POND’S team was looking for a demo tool to prove claim truth and product superiority – easily, reliably and with no risk. USP Demo Solutions built the Age Miracle – Wrinkle Test for Pond’s around the Wrinkle Test method, reducing the Reduced wrinkles story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Age Miracle – Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Pond’s range. ## The Result The result for Pond’s is a indirect selling, delivered through the Age Miracle – Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust. By turning Pond’s's "Reduced wrinkles" message into a hands-on Wrinkle Test moment, the Age Miracle – Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Pond’s runs the Age Miracle – Wrinkle Test primarily for retail activation, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Age Miracle – Wrinkle Test was created for Pond’s, part of Unilever, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Reduced wrinkles" claim. Wrinkle Test sits at the heart of the mechanism Pond’s runs here, covering anti-aging claim territory. In practice the Age Miracle – Wrinkle Test for Pond’s is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Age Miracle – Wrinkle Test demonstrate? It turns the "Reduced wrinkles" message into something a shopper can watch happen, delivering indirect selling in the moment. How does Pond’s – Age Miracle – Wrinkle Test work? It uses Wrinkle Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Pond’s story consistent everywhere. TechnologyWrinkle Test BenefitIndirect Selling CategorySkin Care BrandPond’s --- ## Page: /demo-library/pond-s-oil-control-test **Title:** Pond’s – Oil Control Test by USP Demo Solutions **Description:** Pond’s Oil Control Test case study proving the "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration."… ← Back to Demo Library ![Pond’s – Oil Control Test] Pond’s # Pond’s – Oil Control Test Unilever Claim: "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." ## Overview USP’s Contribution USP Demo Solutions partnered with POND’s to develop a handy Oil Control Test Tool that visually and tangibly showcased the product’s ability to reduce oiliness and leave skin feeling fresh. This dual-use tool provided an immediate comparison, helping consumers and beauty advisors demonstrate the product’s benefits effectively. Impact The Oil Control Test Tool was a pivotal element of POND’s campaign in the UAE, driving greater consumer engagement, increased product awareness, and higher sales . By combining education, engagement, and efficacy demonstration, the tool positioned POND’s as a trusted skincare brand for achieving oil-free, hydrated skin. ## The Challenge For the Oil Control Test, Pond’s needed to make the "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, oil control claims. The brief for the Oil Control Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Pond’s. ## The Approach USP Demo Solutions built the Oil Control Test for Pond’s around the Oil Control Test method, reducing the A quick and easy tool that was a balance between engagement, education, and efficacy demonstration. story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Oil Control Test, the demo substantiates claim areas such as hydration, oil control, so a single asset can carry several conversations across the Pond’s range. ## The Result The result for Pond’s is a oil-free skin, delivered through the Oil Control Test as something the consumer experiences first-hand rather than has to take on trust. By turning Pond’s's "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." message into a hands-on Oil Control Test moment, the Oil Control Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Pond’s runs the Oil Control Test primarily for retail activation, delivered in diagnostic tool so the same Oil Control Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Pond’s, part of Unilever,, the Oil Control Test serves the skin care category and puts the "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." claim on display. The core method behind the Pond’s demo is Oil Control Test, applied here to substantiate hydration, oil control claims. Pond’s most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Oil Control Test prove? It makes the "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." claim visible on the spot, giving shoppers oil-free skin instead of a promise they have to take on trust. What is the mechanism behind Pond’s – Oil Control Test? It is built on Oil Control Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Pond’s use it? The Oil Control Test is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyOil Control Test BenefitOil-free Skin CategorySkin Care BrandPond’s --- ## Page: /demo-library/pond-s-pimples-gone-in-3-days **Title:** Pond’s – pimples gone in 3 days by USP Demo Solutions **Description:** Pond’s Acne Risk Test case study proving the "Pimples gone in 3 days" claim so shoppers see indirect selling. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Pond’s – pimples gone in 3 days] Pond’s # Pond’s – pimples gone in 3 days Unilever Claim: "Pimples gone in 3 days" ## Overview This innovative technology allows consumers to assess their acne risk level effortlessly. By simply using the test at POS locations, shoppers can determine their propensity for pimples and see firsthand how POND’s targeted formulations work to eliminate them within three days. This rapid, easy-to-use tool transforms a routine shopping experience into an informative, interactive consultation. The Acne Risk Test not only provides immediate insights but also serves as a powerful indirect selling mechanism. Beauty advisors can leverage the test results to recommend personalized skincare solutions, fostering a more consultative approach rather than a traditional sales pitch. This strategy enhances consumer trust and encourages repeat purchases by demonstrating POND’s commitment to delivering real, visible results. Through its collaboration with USP Demo Solutions , POND’s has successfully introduced an Acne Risk Test that not only proves the efficacy of their products but also enhances consumer engagement and drives indirect selling. This innovative approach underscores POND’s dedication to empowering consumers with the knowledge and tools they need to achieve clear, healthy skin. By blending advanced technology with personalized recommendations, POND’s ensures that every consumer can experience the transformative power of their skincare solutions–eliminating pimples in just three days and fostering lasting brand loyalty. ## The Challenge For the pimples gone in 3 days, Pond’s needed to make the "Pimples gone in 3 days" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-acne claims. The brief for the pimples gone in 3 days was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Pond’s. ## The Approach USP Demo Solutions built the pimples gone in 3 days for Pond’s around the Acne Risk Test method, reducing the Pimples gone in 3 days story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the pimples gone in 3 days, the demo substantiates claim areas such as anti-acne, so a single asset can carry several conversations across the Pond’s range. ## The Result The result for Pond’s is a indirect selling, delivered through the pimples gone in 3 days as something the consumer experiences first-hand rather than has to take on trust. By turning Pond’s's "Pimples gone in 3 days" message into a hands-on Acne Risk Test moment, the pimples gone in 3 days becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Pond’s runs the pimples gone in 3 days primarily for retail activation, delivered in diagnostic tool so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the pimples gone in 3 days is run by the consumer rather than presented to them, Pond’s earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Pond’s, part of Unilever, commissioned the pimples gone in 3 days as a skin care demonstration tool built by USP Demo Solutions around the "Pimples gone in 3 days" claim. Technically, the Pond’s demo relies on Acne Risk Test and supports claim areas including anti-acne. For Pond’s, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the pimples gone in 3 days demonstrate? It turns the "Pimples gone in 3 days" message into something a shopper can watch happen, delivering indirect selling in the moment. How does Pond’s – pimples gone in 3 days work? It uses Acne Risk Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Pond’s story consistent everywhere. TechnologyAcne Risk Test BenefitIndirect Selling CategorySkin Care BrandPond’s --- ## Page: /demo-library/pond-s-rejuveness-demo **Title:** Pond’s – ‘Rejuveness’ Demo by USP Demo Solutions **Description:** Pond’s Wrinkle Test case study proving the "Wrinkle-free" claim so shoppers see indirect selling. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Pond’s – ‘Rejuveness’ Demo] Pond’s # Pond’s – ‘Rejuveness’ Demo Unilever Claim: "Wrinkle-free" ## Overview This solution needed to strike a balance between functional demonstration and consumer engagement, ensuring the product’s claim of wrinkle-free skin was convincingly highlighted. USP’s Contribution USP Demo Solutions partnered with POND’s to develop an interactive Wrinkle Test Tool that visually demonstrated the impact of the Rejuveness Wrinkle Cream. Designed for versatility, the tool was crafted to deliver a clear and impactful message both at POS and in digital campaigns, reinforcing POND’s commitment to visible, wrinkle-free results. Impact The Wrinkle Test Tool was a standout feature in POND’s Rejuveness Wrinkle Cream launch strategy, driving higher consumer engagement, increased product awareness, and stronger sales . By blending education, engagement, and proof of efficacy, the campaign reinforced POND’s position as a leader in innovative skincare solutions. ## The Challenge For the ‘Rejuveness’ Demo, Pond’s needed to make the "Wrinkle-free" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the ‘Rejuveness’ Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Pond’s. ## The Approach USP Demo Solutions built the ‘Rejuveness’ Demo for Pond’s around the Wrinkle Test method, reducing the Wrinkle-free story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the ‘Rejuveness’ Demo, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Pond’s range. ## The Result The result for Pond’s is a indirect selling, delivered through the ‘Rejuveness’ Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Pond’s's "Wrinkle-free" message into a hands-on Wrinkle Test moment, the ‘Rejuveness’ Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Pond’s runs the ‘Rejuveness’ Demo primarily for retail activation, delivered in diagnostic tool, physical demo so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the ‘Rejuveness’ Demo is run by the consumer rather than presented to them, Pond’s earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Pond’s can roll the ‘Rejuveness’ Demo out across markets without retraining staff every time. ## At a Glance The ‘Rejuveness’ Demo was created for Pond’s, part of Unilever, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Wrinkle-free" claim. Wrinkle Test sits at the heart of the mechanism Pond’s runs here, covering anti-aging claim territory. In practice the ‘Rejuveness’ Demo for Pond’s is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the ‘Rejuveness’ Demo prove? It makes the "Wrinkle-free" claim visible on the spot, giving shoppers indirect selling instead of a promise they have to take on trust. What is the mechanism behind Pond’s – ‘Rejuveness’ Demo? It is built on Wrinkle Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Pond’s use it? The ‘Rejuveness’ Demo is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyWrinkle Test BenefitIndirect Selling CategorySkin Care BrandPond’s --- ## Page: /demo-library/pore-tester **Title:** Pore Tester by USP Demo Solutions **Description:** USP Demo Solutions Pore Tester case study proving the "Pore activity assessment" claim so shoppers see diagnostic. A repeatable skin care demo by USP… ← Back to Demo Library ![Pore Tester] USP Demo Solutions # Pore Tester by USP Demo Solutions Claim: "Pore activity assessment" ## Overview Pores are a category where seeing is everything. The Pore Tester reacts to the sebum present on the skin's surface, so a shopper can press it briefly against the nose or forehead and watch their own pore activity appear as a visible pattern. No mirror scrutiny, no guesswork, just a reading they produced themselves in seconds. USP Demo Solutions designed the tool to do two jobs at once. First, it qualifies the concern: a strong reaction confirms that pore care is worth talking about, while a mild one steers the conversation elsewhere, which keeps recommendations honest. Second, paired with tailored product information, it routes the consumer directly to the right pore-care product for their result. The Pore Tester travels well across channels. Beauty advisors use it in store to open consultations, trainers use it to teach the link between sebum and visible pores, and content teams film it because the reaction is immediate enough to hold attention in a short video. ## The Challenge For the Pore Tester, USP Demo Solutions needed to make the "Pore activity assessment" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-acne claims. The brief for the Pore Tester was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach The Pore Tester reacts to sebum on the skin, letting consumers visually assess pore activity in seconds. Combined with tailored product info, it guides them to the right pore-care product. USP Demo Solutions built the Pore Tester for USP Demo Solutions around the Pore Tester method, reducing the Pore activity assessment story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Pore Tester, the demo substantiates claim areas such as oil control, anti-acne, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the Pore Tester as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "Pore activity assessment" message into a hands-on Pore Tester moment, the Pore Tester becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the Pore Tester primarily for retail activation, consultation tool, technologies, delivered in diagnostic tool, physical demo so the same Pore Tester proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Pore Tester was created for USP Demo Solutions by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Pore activity assessment" claim. Pore Tester sits at the heart of the mechanism USP Demo Solutions runs here, covering oil control, anti-acne claim territory. In practice the Pore Tester for USP Demo Solutions is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool, technologies. ## Frequently Asked Questions What does the Pore Tester prove? It makes the "Pore activity assessment" claim visible on the spot, giving shoppers diagnostic instead of a promise they have to take on trust. What is the mechanism behind Pore Tester? It is built on Pore Tester, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can USP Demo Solutions use it? The Pore Tester is designed for retail activation, consultation tool, technologies and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyPore Tester BenefitDiagnostic CategorySkin Care BrandUSP Demo Solutions --- ## Page: /demo-library/premium-edible-oil-oxidation-resistance-demo **Title:** Premium Edible Oil - Oxidation… by USP Demo Solutions **Description:** Anonymized Oxidation Comparison Test case study proving the "Oxidation resistance" claim so shoppers see visual proof of shelf stability vs. commodity… ← Back to Demo Library ![Premium Edible Oil - Oxidation Resistance Demo] Anonymized # Premium Edible Oil - Oxidation Resistance Demo Claim: "Oxidation resistance" ## The Challenge For the Premium Edible Oil - Oxidation Resistance Demo, Anonymized needed to make the "Oxidation resistance" promise something shoppers in the food & beverage category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oxidation resistance, freshness claims. The brief for the Premium Edible Oil - Oxidation Resistance Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Anonymized. ## The Approach A side-by-side at-shelf demonstration commissioned by a premium edible-oil brand to differentiate from cheaper bottles claiming the same nutritional profile. Two identical samples are exposed to the same controlled conditions; the commodity oil discolours and clouds visibly within seconds, while the premium sample stays clear - giving shoppers a tangible reason to justify the price gap. USP Demo Solutions built the Premium Edible Oil - Oxidation Resistance Demo for Anonymized around the Oxidation Comparison Test method, reducing the Oxidation resistance story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the food & beverage aisle instead of a one-way pitch. From the same physical interaction with the Premium Edible Oil - Oxidation Resistance Demo, the demo substantiates claim areas such as oxidation resistance, freshness, so a single asset can carry several conversations across the Anonymized range. ## The Result The result for Anonymized is a visual proof of shelf stability vs. commodity oils, delivered through the Premium Edible Oil - Oxidation Resistance Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Anonymized's "Oxidation resistance" message into a hands-on Oxidation Comparison Test moment, the Premium Edible Oil - Oxidation Resistance Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Anonymized runs the Premium Edible Oil - Oxidation Resistance Demo primarily for retail activation, consultation tool, delivered in physical demo, diagnostic tool so the same Oxidation Comparison Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Anonymized commissioned the Premium Edible Oil - Oxidation Resistance Demo as a food & beverage demonstration tool built by USP Demo Solutions around the "Oxidation resistance" claim. Technically, the Anonymized demo relies on Oxidation Comparison Test and supports claim areas including oxidation resistance, freshness. For Anonymized, the tool is available as physical demo, diagnostic tool and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Premium Edible Oil - Oxidation Resistance Demo demonstrate? It turns the "Oxidation resistance" message into something a shopper can watch happen, delivering visual proof of shelf stability vs. commodity oils in the moment. How does Premium Edible Oil - Oxidation Resistance Demo work? It uses Oxidation Comparison Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, diagnostic tool, it slots into retail activation, consultation tool without adaptation work, keeping the Anonymized story consistent everywhere. TechnologyOxidation Comparison Test BenefitVisual proof of shelf stability vs. commodity oils CategoryFood & Beverage BrandAnonymized --- ## Page: /demo-library/prove-nourishment-superiority-with-science **Title:** Prove Nourishment Superiority with… by USP Demo Solutions **Description:** Prove Nourishment Superiority with Science Mildness Demo case study proving the "Superior mildness" claim so shoppers see milness detector. A… ← Back to Demo Library ![Prove Nourishment Superiority with Science] Prove Nourishment Superiority with Science # Prove Nourishment Superiority with Science UNBRANDED Claim: "Superior mildness" ## Overview The marketing team sought a robust, science-backed method to validate their product’s nourishment claim. The primary challenge was to create a tool that could objectively and visually demonstrate the product’s efficacy compared to competitors, while remaining simple and easy to understand during the event. This tool was intended to foster confidence within the marketing team, enabling them to effectively convey the product’s strengths in external campaigns and messaging. To meet this need, USP developed a science-based demo tool that accurately measured and compared the nourishment properties of the product. This visually engaging tool utilized nourishment indicators, providing a clear and quick visualization of the product’s performance in real time. By showcasing measurable differences, the tool effectively communicated the product’s superiority and reinforced the brand’s claim. Designed to be intuitive and user-friendly, ensuring its effectiveness during the event. It offered a side-by-side comparison of the nourishment effects of the product and its competitors, presenting the results in a format that was both easy to interpret and compelling. This combination of science and simplicity made the demonstration an impactful learning experience for the marketing team. ## The Challenge For the Prove Nourishment Superiority with Science, Prove Nourishment Superiority with Science needed to make the "Superior mildness" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise damage protection claims. The brief for the Prove Nourishment Superiority with Science was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Prove Nourishment Superiority with Science. ## The Approach USP Demo Solutions built the Prove Nourishment Superiority with Science for Prove Nourishment Superiority with Science around the Mildness Demo method, reducing the Superior mildness story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Prove Nourishment Superiority with Science, the demo substantiates claim areas such as damage protection, so a single asset can carry several conversations across the Prove Nourishment Superiority with Science range. ## The Result The result for Prove Nourishment Superiority with Science is a milness detector, delivered through the Prove Nourishment Superiority with Science as something the consumer experiences first-hand rather than has to take on trust. By turning Prove Nourishment Superiority with Science's "Superior mildness" message into a hands-on Mildness Demo moment, the Prove Nourishment Superiority with Science becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Prove Nourishment Superiority with Science runs the Prove Nourishment Superiority with Science primarily for retail activation, delivered in diagnostic tool so the same Mildness Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for Prove Nourishment Superiority with Science, part of UNBRANDED,, the Prove Nourishment Superiority with Science serves the body care category and puts the "Superior mildness" claim on display. The core method behind the Prove Nourishment Superiority with Science demo is Mildness Demo, applied here to substantiate damage protection claims. Prove Nourishment Superiority with Science most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the Prove Nourishment Superiority with Science demonstrate? It turns the "Superior mildness" message into something a shopper can watch happen, delivering milness detector in the moment. How does Prove Nourishment Superiority with Science work? It uses Mildness Demo to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Prove Nourishment Superiority with Science story consistent everywhere. TechnologyMildness Demo BenefitMilness Detector CategoryBody Care BrandProve Nourishment Superiority with Science --- ## Page: /demo-library/pure-culture-skin-health-assessment **Title:** Pure Culture – Skin Health… by USP Demo Solutions **Description:** Pure Culture Facial Skin Analysis powered by AI case study proving the "Healthy skin" claim so shoppers see can evaluate and recommend the product line… ← Back to Demo Library ![Pure Culture – Skin Health Assessment] Pure Culture # Pure Culture – Skin Health Assessment Claim: "Healthy skin" ## Overview By combining advanced technology with ease of use, the tool aimed to create a seamless and educational consumer experience, reinforcing Pure Culture’s commitment to healthy, personalized skincare solutions . USP’s Contribution USP Demo Solutions developed a dual-functional tool featuring a Skin Type Tester and a PH Level Tester , providing a 360-degree evaluation of the consumer’s skin. This innovative solution enabled Pure Culture to analyze both sebum levels and skin health , offering a precise understanding of individual skincare needs and guiding consumers toward the most effective product recommendations. Impact The Skin Health Assessment Tool became an integral part of Pure Culture’s customer journey, driving higher engagement and trust while aligning with their bespoke skincare philosophy. By combining technology and personalization, the tool positioned Pure Culture as a leader in customized skincare solutions , increasing consumer satisfaction and loyalty. ## The Challenge For the Skin Health Assessment, Pure Culture needed to make the "Healthy skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair, ph balance claims. The brief for the Skin Health Assessment was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Pure Culture. ## The Approach USP Demo Solutions built the Skin Health Assessment for Pure Culture around the Facial Skin Analysis powered by AI method, reducing the Healthy skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Health Assessment, the demo substantiates claim areas such as repair, ph balance, so a single asset can carry several conversations across the Pure Culture range. ## The Result The result for Pure Culture is a can evaluate and recommend the product line that would best suit the consumer, delivered through the Skin Health Assessment as something the consumer experiences first-hand rather than has to take on trust. By turning Pure Culture's "Healthy skin" message into a hands-on Facial Skin Analysis powered by AI moment, the Skin Health Assessment becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Pure Culture runs the Skin Health Assessment primarily for consultation tool, delivered in diagnostic tool so the same Facial Skin Analysis powered by AI proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Health Assessment is run by the consumer rather than presented to them, Pure Culture earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Pure Culture commissioned the Skin Health Assessment as a skin care demonstration tool built by USP Demo Solutions around the "Healthy skin" claim. Technically, the Pure Culture demo relies on Facial Skin Analysis powered by AI and supports claim areas including repair, ph balance. For Pure Culture, the tool is available as diagnostic tool and typically deployed for consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Health Assessment prove? It makes the "Healthy skin" claim visible on the spot, giving shoppers can evaluate and recommend the product line that would best suit the consumer instead of a promise they have to take on trust. What is the mechanism behind Pure Culture – Skin Health Assessment? It is built on Facial Skin Analysis powered by AI, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Pure Culture use it? The Skin Health Assessment is designed for consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyFacial Skin Analysis powered by AI, PH-Value Test, Skin Type Test BenefitCan evaluate and recommend the product line that would best suit the consumer CategorySkin Care BrandPure Culture --- ## Page: /demo-library/revlon-3-seconds-skin-analysis **Title:** Revlon – 3 Seconds Skin Analysis by USP Demo Solutions **Description:** Revlon Skin Type Test case study proving the "Clear skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Revlon – 3 Seconds Skin Analysis] Revlon # Revlon – 3 Seconds Skin Analysis MacAndrews & Forbes Claim: "Clear skin" ## Overview The demo developed by our team was a 2-zone skin type tester card. On one side with the result comparison scale so that shoppers could easily identify their skin type and on the other to better choose the products relevant to their needs. Skin Analysis Demo helped to trigger consumer engagement, improve consumer impact, and involved emotions with its power. It also gave the beauty advisor’s increased confidence, compensating for any lack of selling skills by providing a tool that changes selling to a consulting. Used alone, it achieved a powerful ‘Aha’ moment of truth. ## The Challenge For the 3 Seconds Skin Analysis, Revlon needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the 3 Seconds Skin Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Revlon. ## The Approach USP Demo Solutions built the 3 Seconds Skin Analysis for Revlon around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the 3 Seconds Skin Analysis, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Revlon range. ## The Result The result for Revlon is a clear skin, delivered through the 3 Seconds Skin Analysis as something the consumer experiences first-hand rather than has to take on trust. By turning Revlon's "Clear skin" message into a hands-on Skin Type Test moment, the 3 Seconds Skin Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Revlon runs the 3 Seconds Skin Analysis primarily for retail activation, digital campaign, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the 3 Seconds Skin Analysis is run by the consumer rather than presented to them, Revlon earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The 3 Seconds Skin Analysis was created for Revlon, part of MacAndrews & Forbes, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Clear skin" claim. Skin Type Test sits at the heart of the mechanism Revlon runs here, covering cleansing & purity, hydration claim territory. In practice the 3 Seconds Skin Analysis for Revlon is available as diagnostic tool and typically deployed for retail activation, digital campaign, consultation tool. ## Frequently Asked Questions What does the 3 Seconds Skin Analysis demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering clear skin in the moment. How does Revlon – 3 Seconds Skin Analysis work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, digital campaign, consultation tool without adaptation work, keeping the Revlon story consistent everywhere. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandRevlon --- ## Page: /demo-library/rexona-deo-smooth-and-irritation-free **Title:** Rexona Deo – Smooth And… by USP Demo Solutions **Description:** Rexona Deo Underarm Smoothness Test case study proving the "Underarm Protection" claim so shoppers see visualization of claim. A repeatable personal… ← Back to Demo Library ![Rexona Deo – Smooth And Irritation-free] Rexona Deo # Rexona Deo – Smooth And Irritation-free Unilever Claim: "Underarm Protection" ## Overview To achieve this, Rexona partnered with USP Demo Solutions to create a unique and interactive point-of-sale tool that demonstrated the product’s ability to deliver long-lasting freshness and skin protection. This tool aimed to connect with consumers on an emotional level by enabling them to touch and feel the difference , reinforcing Rexona’s position as a leader in underarm care. USP’s Contribution USP Demo Solutions developed an Underarm Smoothness Test Tool , a hands-on demonstration that visually and tangibly highlighted the benefits of Rexona’s MotionSense Technology. The tool showcased the product’s ability to maintain smooth and protected underarm skin, even under challenging conditions like hair removal. Impact The Underarm Smoothness Test Tool was instrumental in Rexona’s POS activation campaign in China. By combining education, interaction, and proof of efficacy, the tool not only increased consumer engagement but also boosted trust and loyalty toward Rexona, ultimately driving sales. ## The Challenge For the Smooth And Irritation-free, Rexona Deo needed to make the "Underarm Protection" promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, freshness claims. The brief for the Smooth And Irritation-free was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rexona Deo. ## The Approach Rexona sought to highlight the superiority of its MotionSense Technology by allowing consumers to experience the product’s benefits first-hand. The goal was to educate consumers on how Rexona’s deodorant provides underarm protection while caring for the skin, even after hair removal. USP Demo Solutions built the Smooth And Irritation-free for Rexona Deo around the Underarm Smoothness Test method, reducing the Underarm Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch. From the same physical interaction with the Smooth And Irritation-free, the demo substantiates claim areas such as sensitivity & soothing, freshness, so a single asset can carry several conversations across the Rexona Deo range. ## The Result The result for Rexona Deo is a visualization of claim, delivered through the Smooth And Irritation-free as something the consumer experiences first-hand rather than has to take on trust. By turning Rexona Deo's "Underarm Protection" message into a hands-on Underarm Smoothness Test moment, the Smooth And Irritation-free becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Rexona Deo runs the Smooth And Irritation-free primarily for retail activation, delivered in diagnostic tool so the same Underarm Smoothness Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Rexona Deo, part of Unilever, commissioned the Smooth And Irritation-free as a personal care demonstration tool built by USP Demo Solutions around the "Underarm Protection" claim. Technically, the Rexona Deo demo relies on Underarm Smoothness Test and supports claim areas including sensitivity & soothing, freshness. For Rexona Deo, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Smooth And Irritation-free demonstrate? It turns the "Underarm Protection" message into something a shopper can watch happen, delivering visualization of claim in the moment. How does Rexona Deo – Smooth And Irritation-free work? It uses Underarm Smoothness Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Rexona Deo story consistent everywhere. TechnologyUnderarm Smoothness Test BenefitVisualization of Claim CategoryPersonal Care BrandRexona Deo --- ## Page: /demo-library/rexona-prove-your-products-efficacy **Title:** Rexona – Prove Your Products… by USP Demo Solutions **Description:** Rexona Sweat Test case study proving the "Antiperspirant can stop sweat" claim so shoppers see no more sweat. A repeatable personal care demo by… ← Back to Demo Library ![Rexona – Prove Your Products Efficacy] Rexona # Rexona – Prove Your Products Efficacy Unilever Claim: "Antiperspirant can stop sweat" ## Overview USP’s Contribution USP Demo Solutions developed a Sweat Protection Test Card , featuring two test stripes designed to visibly demonstrate how Rexona’s antiperspirant prevents sweat. The tool utilized advanced technology based on aluminium salts , a key ingredient in Rexona’s product, to provide tangible proof of its effectiveness. Impact The Sweat Protection Test Card was a standout feature in Rexona’s activation campaign in Italy, driving consumer engagement and confidence in the product . By combining education and interactivity, the tool successfully boosted product awareness and sales, solidifying Rexona’s reputation as a leader in antiperspirant solutions. ## The Challenge For the Prove Your Products Efficacy, Rexona needed to make the "Antiperspirant can stop sweat" promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise freshness claims. The brief for the Prove Your Products Efficacy was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rexona. ## The Approach USP Demo Solutions built the Prove Your Products Efficacy for Rexona around the Sweat Test method, reducing the Antiperspirant can stop sweat story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch. From the same physical interaction with the Prove Your Products Efficacy, the demo substantiates claim areas such as freshness, so a single asset can carry several conversations across the Rexona range. ## The Result The result for Rexona is a no more sweat, delivered through the Prove Your Products Efficacy as something the consumer experiences first-hand rather than has to take on trust. By turning Rexona's "Antiperspirant can stop sweat" message into a hands-on Sweat Test moment, the Prove Your Products Efficacy becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Rexona runs the Prove Your Products Efficacy primarily for retail activation, delivered in diagnostic tool, physical demo so the same Sweat Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Prove Your Products Efficacy is run by the consumer rather than presented to them, Rexona earns a moment of genuine participation that lands harder than any printed personal care claim. ## At a Glance Built by USP Demo Solutions for Rexona, part of Unilever,, the Prove Your Products Efficacy serves the personal care category and puts the "Antiperspirant can stop sweat" claim on display. The core method behind the Rexona demo is Sweat Test, applied here to substantiate freshness claims. Rexona most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Prove Your Products Efficacy prove? It makes the "Antiperspirant can stop sweat" claim visible on the spot, giving shoppers no more sweat instead of a promise they have to take on trust. What is the mechanism behind Rexona – Prove Your Products Efficacy? It is built on Sweat Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Rexona use it? The Prove Your Products Efficacy is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole personal care conversation. TechnologySweat Test BenefitNo more sweat CategoryPersonal Care BrandRexona What the client reported > “I worked with your team to develop the sweat strips and Dove Deo card. These tools were instrumental in growing the category in our region.” Kathleen, Marketing ManagerRexona --- ## Page: /demo-library/rimmel-skin-type-test **Title:** Rimmel – Skin Type Test by USP Demo Solutions **Description:** Rimmel Skin Type Test case study proving the "clear skin" claim so shoppers see clear skin. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Rimmel – Skin Type Test] Rimmel # Rimmel – Skin Type Test Coty Claim: "clear skin" ## Overview USP Indicator took up the challenge and developed a tool using our skin type technology that measure’s the sebum of the skin on the face. The two-step tool, built as a 4-page leaflet, had testers integrated that measured the sebum on the cheek and forehead of the consumer. The two strips were then measured against the results chart in the leaflet that pointed the consumer towards the correct product choice. The artwork was then finalised with the Goldenberry team and the tool was then produced for success. ## The Challenge For the Skin Type Test, Rimmel needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rimmel. ## The Approach USP Demo Solutions built the Skin Type Test for Rimmel around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Rimmel range. ## The Result The result for Rimmel is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Rimmel's "clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Rimmel runs the Skin Type Test primarily for retail activation, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Rimmel earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Skin Type Test was created for Rimmel, part of Coty, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "clear skin" claim. Skin Type Test sits at the heart of the mechanism Rimmel runs here, covering cleansing & purity, hydration claim territory. In practice the Skin Type Test for Rimmel is available as diagnostic tool and typically deployed for retail activation, consultation tool. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "clear skin" claim visible on the spot, giving shoppers clear skin instead of a promise they have to take on trust. What is the mechanism behind Rimmel – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Rimmel use it? The Skin Type Test is designed for retail activation, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test Benefitclear skin CategorySkin Care BrandRimmel --- ## Page: /demo-library/rituals-hand-hydration-test **Title:** Rituals Hand Hydration Test by USP Demo Solutions **Description:** Rituals Hand Hydration Test Hydration Test - Body case study proving the "Each product is tailored for different hydration levels" claim so shoppers see… ← Back to Demo Library ![Rituals Hand Hydration Test] Rituals Hand Hydration Test # Rituals Hand Hydration Test Rituals Claim: "Each product is tailored for different hydration levels" ## Overview The tool needed to empower beauty advisors to provide personalized consultations , including special hand treatments and product recommendations, while reinforcing Rituals’ commitment to luxurious and customized skincare solutions. USP’s Contribution USP Demo Solutions collaborated with Rituals to develop a Hydration Test Tool , specifically designed for hands. This innovative and easy-to-use tester allowed consumers to assess their hand hydration levels in seconds, serving as the foundation for meaningful interactions with Rituals’ beauty advisors. Impact The Hydration Test Tool significantly enhanced Rituals’ activation campaign, increasing consumer engagement and satisfaction. By combining education, interaction, and personalized recommendations, the tool reinforced Rituals’ position as a leader in customized luxury skincare , driving both sales and customer loyalty. ## The Challenge For the Rituals Hand Hydration Test, Rituals Hand Hydration Test needed to make the "Each product is tailored for different hydration levels" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Rituals Hand Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rituals Hand Hydration Test. ## The Approach USP Demo Solutions built the Rituals Hand Hydration Test for Rituals Hand Hydration Test around the Hydration Test - Body method, reducing the Each product is tailored for different hydration levels story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Rituals Hand Hydration Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Rituals Hand Hydration Test range. ## The Result The result for Rituals Hand Hydration Test is a product recommendation, delivered through the Rituals Hand Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Rituals Hand Hydration Test's "Each product is tailored for different hydration levels" message into a hands-on Hydration Test - Body moment, the Rituals Hand Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Rituals Hand Hydration Test runs the Rituals Hand Hydration Test primarily for retail activation, consultation tool, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Rituals Hand Hydration Test, part of Rituals, commissioned the Rituals Hand Hydration Test as a skin care demonstration tool built by USP Demo Solutions around the "Each product is tailored for different hydration levels" claim. Technically, the Rituals Hand Hydration Test demo relies on Hydration Test - Body and supports claim areas including hydration. For Rituals Hand Hydration Test, the tool is available as diagnostic tool and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Rituals Hand Hydration Test prove? It makes the "Each product is tailored for different hydration levels" claim visible on the spot, giving shoppers product recommendation instead of a promise they have to take on trust. What is the mechanism behind Rituals Hand Hydration Test? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Rituals Hand Hydration Test use it? The Rituals Hand Hydration Test is designed for retail activation, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyHydration Test - Body BenefitProduct Recommendation CategorySkin Care BrandRituals Hand Hydration Test --- ## Page: /demo-library/roc-barrier-renew-efficacy-video **Title:** RoC – Barrier Renew Efficacy Video by USP Demo Solutions **Description:** RoC Mildness Demo case study proving the "Deeply cleanse, hydrate, soften, and balance skin" claim so shoppers see skin barrier protection. A repeatable… ← Back to Demo Library ![RoC – Barrier Renew Efficacy Video] RoC # RoC – Barrier Renew Efficacy Video Roc Claim: "Deeply cleanse, hydrate, soften, and balance skin" ## Overview This initiative was designed to educate and engage audiences , introducing the product’s benefits while showcasing its efficacy in an easy-to-understand and visually compelling format. USP’s Contribution USP Demo Solutions collaborated with Roc to produce a high-quality, visually engaging demo video that seamlessly demonstrated the product’s unique selling points. The video was tailored to resonate with social media audiences, ensuring maximum reach and engagement while driving product awareness and interest. Impact The demo video served as a powerful tool in Roc’s digital marketing campaign, driving increased awareness, consumer interest, and product adoption. By combining education with engaging visuals, Roc successfully communicated the unique benefits of their cleanser to a wide online audience. ## The Challenge For the Barrier Renew Efficacy Video, RoC needed to make the "Deeply cleanse, hydrate, soften, and balance skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims. The brief for the Barrier Renew Efficacy Video was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for RoC. ## The Approach Roc aimed to create an educational demo video for social media that highlighted the unique benefits of their Barrier Renew Gel-to-Foam Cleanser. The goal was to visually demonstrate how the cleanser: USP Demo Solutions built the Barrier Renew Efficacy Video for RoC around the Mildness Demo method, reducing the Deeply cleanse, hydrate, soften, and balance skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Barrier Renew Efficacy Video, the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the RoC range. ## The Result The result for RoC is a skin barrier protection, delivered through the Barrier Renew Efficacy Video as something the consumer experiences first-hand rather than has to take on trust. By turning RoC's "Deeply cleanse, hydrate, soften, and balance skin" message into a hands-on Mildness Demo moment, the Barrier Renew Efficacy Video becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, RoC runs the Barrier Renew Efficacy Video primarily for influencer, delivered in video so the same Mildness Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Barrier Renew Efficacy Video was created for RoC by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Deeply cleanse, hydrate, soften, and balance skin" claim. Mildness Demo sits at the heart of the mechanism RoC runs here, covering hydration, cleansing & purity claim territory. In practice the Barrier Renew Efficacy Video for RoC is available as video and typically deployed for influencer. ## Frequently Asked Questions What does the Barrier Renew Efficacy Video demonstrate? It turns the "Deeply cleanse, hydrate, soften, and balance skin" message into something a shopper can watch happen, delivering skin barrier protection in the moment. How does RoC – Barrier Renew Efficacy Video work? It uses Mildness Demo to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as video, it slots into influencer without adaptation work, keeping the RoC story consistent everywhere. TechnologyMildness Demo BenefitSkin Barrier Protection CategorySkin Care BrandRoC --- ## Page: /demo-library/rossmann-skin-analysis **Title:** Rossmann – Skin Analysis by USP Demo Solutions **Description:** Rossmann Pore Indicator Test case study proving the "Clear skin" claim so shoppers see educate on skin. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Rossmann – Skin Analysis] Rossmann # Rossmann – Skin Analysis Claim: "Clear skin" ## Overview USP Demo Solutions’ put together various concepts for Rossmann that encompassed several technologies that were specific to the products in their store. A decision was made along with the marketing team that the best way forward was to use the USP Skin Type Test, 2D Wrinkle Test, and Pore size test to evaluate the consumer’s skin. Designed as an easy to use multi-tester, the results of these tests then determined the product recommendation and beauty regime of the consumer. Once the technology was finalized USP went into action to design the card, dispatched the color proof. Upon approval of the color proof, production started and the delivery date of the test cards was met in its usual quality and timeline. These test cards were then dispatched to Rossman for distribution to all its stores in Poland. ## The Challenge For the Skin Analysis, Rossmann needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims. The brief for the Skin Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rossmann. ## The Approach USP Demo Solutions built the Skin Analysis for Rossmann around the Pore Indicator Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Analysis, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Rossmann range. ## The Result The result for Rossmann is a educate on skin, delivered through the Skin Analysis as something the consumer experiences first-hand rather than has to take on trust. By turning Rossmann's "Clear skin" message into a hands-on Pore Indicator Test moment, the Skin Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Rossmann runs the Skin Analysis primarily for digital campaign, delivered in diagnostic tool, phygital so the same Pore Indicator Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Analysis is run by the consumer rather than presented to them, Rossmann earns a moment of genuine participation that lands harder than any printed skin care claim. USP Demo Solutions engineers each Pore Indicator Test demo to be portable, on brand and repeatable, so Rossmann can roll the Skin Analysis out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Rossmann, the Skin Analysis serves the skin care category and puts the "Clear skin" claim on display. The core method behind the Rossmann demo is Pore Indicator Test, applied here to substantiate anti-aging claims. Rossmann most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Skin Analysis prove? It makes the "Clear skin" claim visible on the spot, giving shoppers educate on skin instead of a promise they have to take on trust. What is the mechanism behind Rossmann – Skin Analysis? It is built on Pore Indicator Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Rossmann use it? The Skin Analysis is designed for digital campaign and ships as diagnostic tool, phygital, so one asset supports the whole skin care conversation. TechnologyPore Indicator Test, Skin Type Test, Wrinkle Test BenefitEducate on skin CategorySkin Care BrandRossmann --- ## Page: /demo-library/sanex-hydration-test **Title:** Sanex – Hydration Test by USP Demo Solutions **Description:** Sanex Hydration Test - Body case study proving the "Hydrated skin" claim so shoppers see dry, flaky skin visual. A repeatable body care demo by USP… ← Back to Demo Library ![Sanex – Hydration Test] Sanex # Sanex – Hydration Test Colgate Palmolive Claim: "Hydrated skin" ## Overview USP’s Contribution USP Demo Solutions collaborated with Sanex to develop a Hydration Test Tool , specifically designed to visually and tangibly demonstrate how Sanex body lotion restores hydration to dry, flaky skin . The tool provided consumers with a hands-on experience, highlighting the immediate benefits of the product in a clear and engaging way. Impact The Hydration Test Tool became a key feature of Sanex’s POS strategy in Poland, driving consumer engagement and product confidence . By combining education with a hands-on demonstration, the campaign successfully increased awareness and sales of Sanex body lotion, positioning the brand as a trusted solution for skin hydration. ## The Challenge For the Hydration Test, Sanex needed to make the "Hydrated skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-dandruff claims. The brief for the Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Sanex. ## The Approach USP Demo Solutions built the Hydration Test for Sanex around the Hydration Test - Body method, reducing the Hydrated skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Hydration Test, the demo substantiates claim areas such as hydration, anti-dandruff, so a single asset can carry several conversations across the Sanex range. ## The Result The result for Sanex is a dry, flaky skin visual, delivered through the Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Sanex's "Hydrated skin" message into a hands-on Hydration Test - Body moment, the Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Sanex runs the Hydration Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Hydration Test is run by the consumer rather than presented to them, Sanex earns a moment of genuine participation that lands harder than any printed body care claim. USP Demo Solutions engineers each Hydration Test - Body demo to be portable, on brand and repeatable, so Sanex can roll the Hydration Test out across markets without retraining staff every time. ## At a Glance Sanex, part of Colgate Palmolive, commissioned the Hydration Test as a body care demonstration tool built by USP Demo Solutions around the "Hydrated skin" claim. Technically, the Sanex demo relies on Hydration Test - Body and supports claim areas including hydration, anti-dandruff. For Sanex, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Hydration Test demonstrate? It turns the "Hydrated skin" message into something a shopper can watch happen, delivering dry, flaky skin visual in the moment. How does Sanex – Hydration Test work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Sanex story consistent everywhere. TechnologyHydration Test - Body BenefitDry, flaky skin visual CategoryBody Care BrandSanex --- ## Page: /demo-library/scalp-sebum-test **Title:** Scalp Sebum Test by USP Demo Solutions **Description:** USP Demo Solutions Scalp Sebum Test case study proving the "Scalp sebum assessment" claim so shoppers see diagnostic. A repeatable hair care demo… ← Back to Demo Library ![Scalp Sebum Test] USP Demo Solutions # Scalp Sebum Test by USP Demo Solutions Claim: "Scalp sebum assessment" ## Overview Hair care has a diagnosis problem: consumers choose shampoo by habit or by fragrance, not by what their scalp actually needs. The Scalp Sebum Test gives them a reason to reconsider. Pressed briefly against the scalp, the test area changes colour as it reacts with the oil on the surface, turning an invisible condition into a result the consumer can read at a glance. USP Demo Solutions built the tool as an educational marketing asset rather than a lab instrument. The colour change needs no interpretation by an expert, which means a sales assistant, a pharmacist or the consumers themselves can run it anywhere. The result creates a natural bridge to the right product: an oily reading argues for a sebum-regulating range, a mild one for gentler care. Brands use the Scalp Sebum Test in store, at events and in influencer kits, where the small ritual of testing builds exactly the kind of trust that a shelf full of near-identical shampoo bottles cannot. ## The Challenge For the Scalp Sebum Test, USP Demo Solutions needed to make the "Scalp sebum assessment" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims. The brief for the Scalp Sebum Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach An educational hair-care marketing tool. The test changes colour when it reacts with the oil on the scalp's surface, helping consumers pick the right product and building brand trust. USP Demo Solutions built the Scalp Sebum Test for USP Demo Solutions around the Scalp Sebum Test method, reducing the Scalp sebum assessment story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Sebum Test, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the Scalp Sebum Test as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "Scalp sebum assessment" message into a hands-on Scalp Sebum Test moment, the Scalp Sebum Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the Scalp Sebum Test primarily for retail activation, consultation tool, technologies, delivered in diagnostic tool, physical demo so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for USP Demo Solutions, the Scalp Sebum Test serves the hair care category and puts the "Scalp sebum assessment" claim on display. The core method behind the USP Demo Solutions demo is Scalp Sebum Test, applied here to substantiate oil control claims. USP Demo Solutions most often runs this demo typically deployed for retail activation, consultation tool, technologies, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Scalp Sebum Test demonstrate? It turns the "Scalp sebum assessment" message into something a shopper can watch happen, delivering diagnostic in the moment. How does Scalp Sebum Test work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, consultation tool, technologies without adaptation work, keeping the USP Demo Solutions story consistent everywhere. TechnologyScalp Sebum Test BenefitDiagnostic CategoryHair Care BrandUSP Demo Solutions --- ## Page: /demo-library/schwarzkopf-event-engagement-tool **Title:** Schwarzkopf – Event Engagement Tool by USP Demo Solutions **Description:** Schwarzkopf Dandruff Test case study proving the "Reduces dandruff" claim so shoppers see shows dandruff. A repeatable hair care demo by USP Demo… ← Back to Demo Library ![Schwarzkopf – Event Engagement Tool] Schwarzkopf # Schwarzkopf – Event Engagement Tool Henkel Claim: "Reduces dandruff" ## Overview The objective was to create a tool that not only accurately assessed dandruff levels of the attendees but also engaged the audience the event, highlighting the company’s commitment to innovation. The USP team collaborated closely with Schwarzkopf’s global team to understand their vision, technical requirements, and desired user experience. Drawing insights from USP Technologies’ expertise in interactive tools and Schwarzkopf’s profound understanding of hair care, we developed a cutting-edge Dandruff Tester Card. This technology enabled accurate assessment of dandruff levels on different scalp types. Additionally, leveraging interactive design principles, the tool was made user-friendly, ensuring easy deployment that could be used across various platforms. ## The Challenge For the Event Engagement Tool, Schwarzkopf needed to make the "Reduces dandruff" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-dandruff claims. The brief for the Event Engagement Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Schwarzkopf. ## The Approach USP Demo Solutions built the Event Engagement Tool for Schwarzkopf around the Dandruff Test method, reducing the Reduces dandruff story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Event Engagement Tool, the demo substantiates claim areas such as anti-dandruff, so a single asset can carry several conversations across the Schwarzkopf range. ## The Result The result for Schwarzkopf is a shows dandruff, delivered through the Event Engagement Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Schwarzkopf's "Reduces dandruff" message into a hands-on Dandruff Test moment, the Event Engagement Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Schwarzkopf runs the Event Engagement Tool primarily for retail activation, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Event Engagement Tool is run by the consumer rather than presented to them, Schwarzkopf earns a moment of genuine participation that lands harder than any printed hair care claim. USP Demo Solutions engineers each Dandruff Test demo to be portable, on brand and repeatable, so Schwarzkopf can roll the Event Engagement Tool out across markets without retraining staff every time. ## At a Glance The Event Engagement Tool was created for Schwarzkopf, part of Henkel, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Reduces dandruff" claim. Dandruff Test sits at the heart of the mechanism Schwarzkopf runs here, covering anti-dandruff claim territory. In practice the Event Engagement Tool for Schwarzkopf is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Event Engagement Tool prove? It makes the "Reduces dandruff" claim visible on the spot, giving shoppers shows dandruff instead of a promise they have to take on trust. What is the mechanism behind Schwarzkopf – Event Engagement Tool? It is built on Dandruff Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Schwarzkopf use it? The Event Engagement Tool is designed for retail activation and ships as diagnostic tool, so one asset supports the whole hair care conversation. TechnologyDandruff Test BenefitShows dandruff CategoryHair Care BrandSchwarzkopf --- ## Page: /demo-library/sencyr-skin-assesment-tool **Title:** Sencyr – Skin Assesment Tool by USP Demo Solutions **Description:** Sencyr Acne Risk Test case study proving the "Less acne, more hydration" claim so shoppers see a qr code led the consumer to an online survey that took… ← Back to Demo Library ![Sencyr – Skin Assesment Tool] Sencyr # Sencyr – Skin Assesment Tool S-Biomedic Claim: "Less acne, more hydration" ## Overview USP’s Contribution USP Demo Solutions developed a two-step Acne Level and Hydration Test Tool , which allowed consumers to assess their skin’s sebum levels and hydration condition, providing clear and actionable insights. By integrating a QR code that directed users to an online survey , USP created a holistic experience where consumers could track their skin’s progress over time while providing valuable feedback to the brand. Impact The Acne Level and Hydration Test Tool played a pivotal role in the successful launch of SENCYR. By offering an engaging and educational consumer experience, it strengthened brand trust , drove consumer satisfaction , and provided valuable data to support marketing and product enhancements. ## The Challenge For the Skin Assesment Tool, Sencyr needed to make the "Less acne, more hydration" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-acne claims. The brief for the Skin Assesment Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Sencyr. ## The Approach USP Demo Solutions built the Skin Assesment Tool for Sencyr around the Acne Risk Test method, reducing the Less acne, more hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Assesment Tool, the demo substantiates claim areas such as hydration, anti-acne, so a single asset can carry several conversations across the Sencyr range. ## The Result The result for Sencyr is a a qr code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin, delivered through the Skin Assesment Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Sencyr's "Less acne, more hydration" message into a hands-on Acne Risk Test moment, the Skin Assesment Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Sencyr runs the Skin Assesment Tool primarily for digital campaign, delivered in diagnostic tool, phygital so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Assesment Tool is run by the consumer rather than presented to them, Sencyr earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Sencyr, part of S-Biomedic,, the Skin Assesment Tool serves the skin care category and puts the "Less acne, more hydration" claim on display. The core method behind the Sencyr demo is Acne Risk Test, applied here to substantiate hydration, anti-acne claims. Sencyr most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Skin Assesment Tool demonstrate? It turns the "Less acne, more hydration" message into something a shopper can watch happen, delivering a qr code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin in the moment. How does Sencyr – Skin Assesment Tool work? It uses Acne Risk Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, it slots into digital campaign without adaptation work, keeping the Sencyr story consistent everywhere. TechnologyAcne Risk Test, Face Hydration Test BenefitA QR Code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin. CategorySkin Care BrandSencyr --- ## Page: /demo-library/sephora-skin-type-test **Title:** Sephora – Skin Type Test by USP Demo Solutions **Description:** Sephora Skin Type Test case study proving the "Clear skin" claim so shoppers see skin type test. A repeatable skin care demo by USP Demo Solutions. ← Back to Demo Library ![Sephora – Skin Type Test] Sephora # Sephora – Skin Type Test LVMH Claim: "Clear skin" ## Overview USP’s Contribution USP Demo Solutions partnered with Sephora to develop a customized Skin Type Test Tool that empowered consumers to identify their skin type quickly and accurately. This tool was designed to enhance engagement and facilitate personalized product recommendations, both at points of sale (POS) and during beauty consultations. Impact The Skin Type Test Tool proved to be a powerful activation method for Sephora, driving consumer engagement , increasing product awareness, and enhancing the shopping experience. By combining diagnostic precision with personalized recommendations, the campaign strengthened Sephora’s reputation as a go-to destination for customized skincare solutions. ## The Challenge For the Skin Type Test, Sephora needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Sephora. ## The Approach USP Demo Solutions built the Skin Type Test for Sephora around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Sephora range. ## The Result The result for Sephora is a skin type test, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Sephora's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Sephora runs the Skin Type Test primarily for retail activation, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Sephora earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Sephora, part of LVMH, commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Clear skin" claim. Technically, the Sephora demo relies on Skin Type Test and supports claim areas including cleansing & purity, hydration. For Sephora, the tool is available as diagnostic tool and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Clear skin" claim visible on the spot, giving shoppers skin type test instead of a promise they have to take on trust. What is the mechanism behind Sephora – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Sephora use it? The Skin Type Test is designed for retail activation, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitSkin type test CategorySkin Care BrandSephora --- ## Page: /demo-library/signal-mildness-test **Title:** Signal – Mildness Test by USP Demo Solutions **Description:** Signal Mildness Demo case study proving the "Gentle on gums" claim so shoppers see mild on sensitive teeth. A repeatable oral care demo by USP Demo… ← Back to Demo Library ![Signal – Mildness Test] Signal # Signal – Mildness Test Unilever Claim: "Gentle on gums" ## Overview The primary challenge was to visually and tangibly exhibit the mildness of the toothpaste while highlighting its benefits for oral health. They needed to create a compelling demonstration that could effectively convey the mildness aspect to internal stakeholders. Seeking to internally showcase this breakthrough, the team engaged with USP, a trusted partner in previous collaborations, to create a successful demonstration for their new formulation. Using ideation to conceptualize a demonstration strategy and comprehensive brainstorming sessions and validation, the USP team arrived at a multifaceted solution: ## The Challenge For the Mildness Test, Signal needed to make the "Gentle on gums" promise something shoppers in the oral care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair, sensitivity & soothing, cleansing & purity claims. The brief for the Mildness Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Signal. ## The Approach Signal Toothpaste’s R&D successfully formulated a new toothpaste aiming to promote its mildness by excluding Sodium Lauryl Sulfate (SLS), positioning it as gentle on teeth and gums while enhancing overall oral health. USP Demo Solutions built the Mildness Test for Signal around the Mildness Demo method, reducing the Gentle on gums story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the oral care aisle instead of a one-way pitch. From the same physical interaction with the Mildness Test, the demo substantiates claim areas such as repair, sensitivity & soothing, cleansing & purity, so a single asset can carry several conversations across the Signal range. ## The Result The result for Signal is a mild on sensitive teeth, delivered through the Mildness Test as something the consumer experiences first-hand rather than has to take on trust. By turning Signal's "Gentle on gums" message into a hands-on Mildness Demo moment, the Mildness Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Signal runs the Mildness Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same Mildness Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Mildness Test was created for Signal, part of Unilever, by USP Demo Solutions as a dedicated oral care demonstration substantiating the "Gentle on gums" claim. Mildness Demo sits at the heart of the mechanism Signal runs here, covering repair, sensitivity & soothing, cleansing & purity claim territory. In practice the Mildness Test for Signal is available as diagnostic tool, physical demo and typically deployed for retail activation. ## Frequently Asked Questions What does the Mildness Test demonstrate? It turns the "Gentle on gums" message into something a shopper can watch happen, delivering mild on sensitive teeth in the moment. How does Signal – Mildness Test work? It uses Mildness Demo to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the Signal story consistent everywhere. TechnologyMildness Demo BenefitMild on sensitive teeth CategoryOral Care BrandSignal --- ## Page: /demo-library/skin-type-test **Title:** Skin Type Test by USP Demo Solutions **Description:** USP Demo Solutions Skin Type Test case study proving the "Skin type identification" claim so shoppers see diagnostic. A repeatable skin care demo by… ← Back to Demo Library ![Skin Type Test] USP Demo Solutions # Skin Type Test by USP Demo Solutions Claim: "Skin type identification" ## The Challenge For the Skin Type Test, USP Demo Solutions needed to make the "Skin type identification" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, hydration claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach USP Demo Solutions' bestseller. Reacts to sebum on the skin and tells the consumer in seconds whether they have dry, normal, combination, or oily skin - guiding them straight to the right product. USP Demo Solutions built the Skin Type Test for USP Demo Solutions around the Skin Type Test method, reducing the Skin type identification story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as oil control, hydration, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "Skin type identification" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the Skin Type Test primarily for retail activation, consultation tool, digital campaign, technologies, delivered in diagnostic tool, physical demo, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance USP Demo Solutions commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Skin type identification" claim. Technically, the USP Demo Solutions demo relies on Skin Type Test and supports claim areas including oil control, hydration. For USP Demo Solutions, the tool is available as diagnostic tool, physical demo, phygital and typically deployed for retail activation, consultation tool, digital campaign, technologies, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Skin type identification" claim visible on the spot, giving shoppers diagnostic instead of a promise they have to take on trust. What is the mechanism behind Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can USP Demo Solutions use it? The Skin Type Test is designed for retail activation, consultation tool, digital campaign, technologies and ships as diagnostic tool, physical demo, phygital, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitDiagnostic CategorySkin Care BrandUSP Demo Solutions --- ## Page: /demo-library/skinlabs-skin-type-test **Title:** SkinLabs – Skin Type Test by USP Demo Solutions **Description:** SkinLabs Hydration Test - Face case study proving the "Clear and hydrated skin" claim so shoppers see clear and hydrated skin. A repeatable skin care… ← Back to Demo Library ![SkinLabs – Skin Type Test] SkinLabs # SkinLabs – Skin Type Test Claim: "Clear and hydrated skin" ## Overview The USP Demo Solutions rose to the challenge by translating Skinlabs needs with our two powerful tools that answered their exact needs. The Skin Sebum tester and Skin Hydration tester were combined in a multitester demo card that was easy to use and enabled their sales representatives to easily present their device and convince the client of its efficacy. These tools further enabled the pharmacies to start a conversation and diagnose the need of the consumer. This lead to trust in the expertise of the pharmacist and increased their sale. Skinlabs understood the advantages of the collaboration and used USP’s expertise, flexibility, and technologies to complement their product. This then led to further collaboration. ## The Challenge For the Skin Type Test, SkinLabs needed to make the "Clear and hydrated skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, oil control claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for SkinLabs. ## The Approach USP Demo Solutions built the Skin Type Test for SkinLabs around the Hydration Test - Face method, reducing the Clear and hydrated skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, oil control, so a single asset can carry several conversations across the SkinLabs range. ## The Result The result for SkinLabs is a clear and hydrated skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning SkinLabs's "Clear and hydrated skin" message into a hands-on Hydration Test - Face moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, SkinLabs runs the Skin Type Test primarily for pharmacy, digital campaign, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, SkinLabs earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for SkinLabs, the Skin Type Test serves the skin care category and puts the "Clear and hydrated skin" claim on display. The core method behind the SkinLabs demo is Hydration Test - Face, applied here to substantiate hydration, oil control claims. SkinLabs most often runs this demo typically deployed for pharmacy, digital campaign, available as diagnostic tool. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Clear and hydrated skin" claim visible on the spot, giving shoppers clear and hydrated skin instead of a promise they have to take on trust. What is the mechanism behind SkinLabs – Skin Type Test? It is built on Hydration Test - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can SkinLabs use it? The Skin Type Test is designed for pharmacy, digital campaign and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologyHydration Test - Face, Skin Type Test BenefitClear and hydrated skin CategorySkin Care BrandSkinLabs --- ## Page: /demo-library/skinsei-bring-home-retail-kit **Title:** Skinsei – Bring Home Retail Kit by USP Demo Solutions **Description:** Skinsei Face Hydration Test case study proving the "In-depth understanding" claim so shoppers see at home engagement. A repeatable skin care demo by… ← Back to Demo Library ![Skinsei – Bring Home Retail Kit] Skinsei # Skinsei – Bring Home Retail Kit Unilever Claim: "In-depth understanding" ## Overview To be sold in Target stores, they wanted a tool that could be bought independently of any specific brand, brought home and used to diagnose their skin requirements. They wanted something similar to the DNA kits , specific to skin. A fully branded skin diagnostic box with three science-backed skin tools i.e. a skin type tester, a skin hydration tester along with a skin PH level tester were included in this box to give the consumer a 360° assessment of their skin was developed. Easy to use with quick results, the tools gave the consumer an in-depth understanding of their skin and the type of products that they need. ## The Challenge For the Bring Home Retail Kit, Skinsei needed to make the "In-depth understanding" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair, ph balance claims. The brief for the Bring Home Retail Kit was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Skinsei. ## The Approach USP Demo Solutions built the Bring Home Retail Kit for Skinsei around the Face Hydration Test method, reducing the In-depth understanding story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Bring Home Retail Kit, the demo substantiates claim areas such as hydration, repair, ph balance, so a single asset can carry several conversations across the Skinsei range. ## The Result The result for Skinsei is a at home engagement, delivered through the Bring Home Retail Kit as something the consumer experiences first-hand rather than has to take on trust. By turning Skinsei's "In-depth understanding" message into a hands-on Face Hydration Test moment, the Bring Home Retail Kit becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Skinsei runs the Bring Home Retail Kit primarily for retail activation, delivered in diagnostic tool, kit so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Bring Home Retail Kit is run by the consumer rather than presented to them, Skinsei earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Skinsei, part of Unilever, commissioned the Bring Home Retail Kit as a skin care demonstration tool built by USP Demo Solutions around the "In-depth understanding" claim. Technically, the Skinsei demo relies on Face Hydration Test and supports claim areas including hydration, repair, ph balance. For Skinsei, the tool is available as diagnostic tool, kit and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Bring Home Retail Kit demonstrate? It turns the "In-depth understanding" message into something a shopper can watch happen, delivering at home engagement in the moment. How does Skinsei – Bring Home Retail Kit work? It uses Face Hydration Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, kit, it slots into retail activation without adaptation work, keeping the Skinsei story consistent everywhere. TechnologyFace Hydration Test, PH-Value Test, Skin Type Test BenefitAt Home Engagement CategorySkin Care BrandSkinsei --- ## Page: /demo-library/st-ives-scrub-efficacy-demo-video **Title:** St. Ives Scrub – Efficacy Demo Video by USP Demo Solutions **Description:** St. Ives Scrub Mildness Demo case study proving the "Removes dead skin and sebum without damage" claim so shoppers see mild to skin. A repeatable… ← Back to Demo Library ![St. Ives Scrub – Efficacy Demo Video] St. Ives Scrub # St. Ives Scrub – Efficacy Demo Video Elida Beauty Claim: "Removes dead skin and sebum without damage" ## Overview USP’s Contribution USP Demo Solutions collaborated with St. Ives to produce a real demo video that effectively demonstrated the benefits of St. Ives facial scrubs. Designed for maximum impact on digital platforms, the video combined scientific explanations with compelling visuals to engage viewers and reinforce the brand’s messaging. Impact The demo video successfully enhanced consumer awareness of St. Ives facial scrubs, increasing engagement on social media and driving conversations around the product’s benefits. By combining scientific validation with visually engaging content, the campaign strengthened brand trust and loyalty , positioning St. Ives as a leader in gentle exfoliation. ## The Challenge For the Efficacy Demo Video, St. Ives Scrub needed to make the "Removes dead skin and sebum without damage" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, sensitivity & soothing, damage protection claims. The brief for the Efficacy Demo Video was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for St. Ives Scrub. ## The Approach USP Demo Solutions built the Efficacy Demo Video for St. Ives Scrub around the Mildness Demo method, reducing the Removes dead skin and sebum without damage story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Efficacy Demo Video, the demo substantiates claim areas such as oil control, sensitivity & soothing, damage protection, so a single asset can carry several conversations across the St. Ives Scrub range. ## The Result The result for St. Ives Scrub is a mild to skin, delivered through the Efficacy Demo Video as something the consumer experiences first-hand rather than has to take on trust. By turning St. Ives Scrub's "Removes dead skin and sebum without damage" message into a hands-on Mildness Demo moment, the Efficacy Demo Video becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, St. Ives Scrub runs the Efficacy Demo Video primarily for retail activation, influencer, delivered in video so the same Mildness Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Efficacy Demo Video was created for St. Ives Scrub, part of Elida Beauty, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Removes dead skin and sebum without damage" claim. Mildness Demo sits at the heart of the mechanism St. Ives Scrub runs here, covering oil control, sensitivity & soothing, damage protection claim territory. In practice the Efficacy Demo Video for St. Ives Scrub is available as video and typically deployed for retail activation, influencer. ## Frequently Asked Questions What does the Efficacy Demo Video prove? It makes the "Removes dead skin and sebum without damage" claim visible on the spot, giving shoppers mild to skin instead of a promise they have to take on trust. What is the mechanism behind St. Ives Scrub – Efficacy Demo Video? It is built on Mildness Demo, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can St. Ives Scrub use it? The Efficacy Demo Video is designed for retail activation, influencer and ships as video, so one asset supports the whole skin care conversation. TechnologyMildness Demo BenefitMild to skin CategorySkin Care BrandSt. Ives Scrub --- ## Page: /demo-library/sunlight-mildness-test **Title:** Sunlight – Mildness Test by USP Demo Solutions **Description:** Sunlight Mildness Demo case study proving the "Efficacy" claim so shoppers see mild on skin. A repeatable home care demo by USP Demo Solutions. ← Back to Demo Library ![Sunlight – Mildness Test] Sunlight # Sunlight – Mildness Test Unilever Claim: "Efficacy" ## Overview The Sunlight team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma. Working on our three-step ideation concept USP went on to develop a winning demo: Each stage has a defined outcome (deliverables) and is contingent upon the success of the one before it. ## The Challenge For the Mildness Test, Sunlight needed to make the "Efficacy" promise something shoppers in the home care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, cleansing & purity claims. The brief for the Mildness Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Sunlight. ## The Approach USP Demo Solutions built the Mildness Test for Sunlight around the Mildness Demo method, reducing the Efficacy story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the home care aisle instead of a one-way pitch. From the same physical interaction with the Mildness Test, the demo substantiates claim areas such as sensitivity & soothing, cleansing & purity, so a single asset can carry several conversations across the Sunlight range. ## The Result The result for Sunlight is a mild on skin, delivered through the Mildness Test as something the consumer experiences first-hand rather than has to take on trust. By turning Sunlight's "Efficacy" message into a hands-on Mildness Demo moment, the Mildness Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Sunlight runs the Mildness Test primarily for influencer, delivered in diagnostic tool so the same Mildness Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Mildness Test is run by the consumer rather than presented to them, Sunlight earns a moment of genuine participation that lands harder than any printed home care claim. USP Demo Solutions engineers each Mildness Demo demo to be portable, on brand and repeatable, so Sunlight can roll the Mildness Test out across markets without retraining staff every time. ## At a Glance Built by USP Demo Solutions for Sunlight, part of Unilever,, the Mildness Test serves the home care category and puts the "Efficacy" claim on display. The core method behind the Sunlight demo is Mildness Demo, applied here to substantiate sensitivity & soothing, cleansing & purity claims. Sunlight most often runs this demo typically deployed for influencer, available as diagnostic tool. ## Frequently Asked Questions What does the Mildness Test demonstrate? It turns the "Efficacy" message into something a shopper can watch happen, delivering mild on skin in the moment. How does Sunlight – Mildness Test work? It uses Mildness Demo to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into influencer without adaptation work, keeping the Sunlight story consistent everywhere. TechnologyMildness Demo BenefitMild On Skin CategoryHome Care BrandSunlight --- ## Page: /demo-library/sunlight-prove-the-germs-gone **Title:** Sunlight – Prove The Germs Gone by USP Demo Solutions **Description:** Sunlight PH-Value Test case study proving the "Germs are gone" claim so shoppers see distinct elimination of simulated germs. A repeatable product… ← Back to Demo Library ![Sunlight – Prove The Germs Gone] Sunlight # Sunlight – Prove The Germs Gone Unilever Claim: "Germs are gone" ## Overview With the help of USP’s R&D experts, a tool was developed that reacted with the specific PH levels of the Sunlight showing a distinct elimination of simulated germs from a surface. This tool was a highly sensory and emotional tool that immediately caught the consumer’s attention and showed them how Sunlight worked compared to a competitor’s product. Translated into a demo card, we created an innovative solution that visually shows the germs disappearing ( watch how the technology works here ) and approves the product’s efficacy. After ideation, the design team developed an easy-to-handle, lightweight tool that the brand can easily deploy all over the region. ## The Challenge For the Prove The Germs Gone, Sunlight needed to make the "Germs are gone" promise something shoppers in the product science category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise stain removal, freshness, ph balance, cleansing & purity claims. The brief for the Prove The Germs Gone was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Sunlight. ## The Approach The Sunlight team had the challenge to show consumers that their product is highly effective as an anti-bacterial washing liquid. They needed a tool that could visually show consumers how sunlight kills bacteria and cleans right down into the sponge. USP Demo Solutions built the Prove The Germs Gone for Sunlight around the PH-Value Test method, reducing the Germs are gone story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the product science aisle instead of a one-way pitch. From the same physical interaction with the Prove The Germs Gone, the demo substantiates claim areas such as stain removal, freshness, ph balance, cleansing & purity, so a single asset can carry several conversations across the Sunlight range. ## The Result The result for Sunlight is a distinct elimination of simulated germs, delivered through the Prove The Germs Gone as something the consumer experiences first-hand rather than has to take on trust. By turning Sunlight's "Germs are gone" message into a hands-on PH-Value Test moment, the Prove The Germs Gone becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Sunlight runs the Prove The Germs Gone primarily for retail activation, delivered in diagnostic tool so the same PH-Value Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Sunlight, part of Unilever, commissioned the Prove The Germs Gone as a product science demonstration tool built by USP Demo Solutions around the "Germs are gone" claim. Technically, the Sunlight demo relies on PH-Value Test and supports claim areas including stain removal, freshness, ph balance, cleansing & purity. For Sunlight, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Prove The Germs Gone prove? It makes the "Germs are gone" claim visible on the spot, giving shoppers distinct elimination of simulated germs instead of a promise they have to take on trust. What is the mechanism behind Sunlight – Prove The Germs Gone? It is built on PH-Value Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Sunlight use it? The Prove The Germs Gone is designed for retail activation and ships as diagnostic tool, so one asset supports the whole product science conversation. TechnologyPH-Value Test Benefitdistinct elimination of simulated germs CategoryProduct Science BrandSunlight --- ## Page: /demo-library/tfs-skincare-for-all **Title:** TFS – Skincare for All by USP Demo Solutions **Description:** TFS Skin Type Test case study proving the "Clear skin" claim so shoppers see educate about skin type. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![TFS – Skincare for All] TFS # TFS – Skincare for All LG Household & Health Care Claim: "Clear skin" ## Overview USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers. Both parties agreed that USP’s skin type technology would give the best possible result for TheFaceShop. Giving the best results and engaging the customer. After deciding on the demo card’s dimensions and form, the experts at USP handled the project’s subsequent stages, which included creating the artwork, printing it, and ensuring it arrived on schedule. ## The Challenge For the Skincare for All, TFS needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims. The brief for the Skincare for All was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for TFS. ## The Approach TheFaceShop wanted their Beauty Advisors to help consumers learn about their skin type before recommending an in-store product. By educating consumers about their skin type, they were able to advise the product that was just right for them. USP Demo Solutions built the Skincare for All for TFS around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skincare for All, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the TFS range. ## The Result The result for TFS is a educate about skin type, delivered through the Skincare for All as something the consumer experiences first-hand rather than has to take on trust. By turning TFS's "Clear skin" message into a hands-on Skin Type Test moment, the Skincare for All becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, TFS runs the Skincare for All primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Skincare for All was created for TFS, part of LG Household & Health Care, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Clear skin" claim. Skin Type Test sits at the heart of the mechanism TFS runs here, covering repair claim territory. In practice the Skincare for All for TFS is available as diagnostic tool, physical demo and typically deployed for retail activation, internal training, consultation tool. ## Frequently Asked Questions What does the Skincare for All demonstrate? It turns the "Clear skin" message into something a shopper can watch happen, delivering educate about skin type in the moment. How does TFS – Skincare for All work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, internal training, consultation tool without adaptation work, keeping the TFS story consistent everywhere. TechnologySkin Type Test BenefitEducate about skin type CategorySkin Care BrandTFS --- ## Page: /demo-library/the-body-shop-is-your-skin-oily **Title:** The Body Shop – Is your skin oily? by USP Demo Solutions **Description:** The Body Shop Acne Risk Test case study proving the "Acne-free skin" claim so shoppers see acne risk shown. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![The Body Shop – Is your skin oily?] The Body Shop # The Body Shop – Is your skin oily? Claim: "Acne-free skin" ## Overview Having been briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers. Both parties agreed that USP’s acne risk technology would give the best possible results, emotionally engaging consumers at the POS. Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery. ## The Challenge For the Is your skin oily?, The Body Shop needed to make the "Acne-free skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-acne claims. The brief for the Is your skin oily? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for The Body Shop. ## The Approach The Body Shop wanted to make consumers aware, that different facial area may have different skin conditions, such as different oil levels. The test strips were/are available at every Body Shop, next to the Tea Tree products which enable consumers to better control their skin’s oiliness. USP Demo Solutions built the Is your skin oily? for The Body Shop around the Acne Risk Test method, reducing the Acne-free skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Is your skin oily?, the demo substantiates claim areas such as oil control, anti-acne, so a single asset can carry several conversations across the The Body Shop range. ## The Result The result for The Body Shop is a acne risk shown, delivered through the Is your skin oily? as something the consumer experiences first-hand rather than has to take on trust. By turning The Body Shop's "Acne-free skin" message into a hands-on Acne Risk Test moment, the Is your skin oily? becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, The Body Shop runs the Is your skin oily? primarily for retail activation, delivered in diagnostic tool, physical demo so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for The Body Shop, the Is your skin oily? serves the skin care category and puts the "Acne-free skin" claim on display. The core method behind the The Body Shop demo is Acne Risk Test, applied here to substantiate oil control, anti-acne claims. The Body Shop most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the Is your skin oily? prove? It makes the "Acne-free skin" claim visible on the spot, giving shoppers acne risk shown instead of a promise they have to take on trust. What is the mechanism behind The Body Shop – Is your skin oily?? It is built on Acne Risk Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can The Body Shop use it? The Is your skin oily? is designed for retail activation and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologyAcne Risk Test BenefitAcne risk shown CategorySkin Care BrandThe Body Shop --- ## Page: /demo-library/the-body-shop-skin-type-box **Title:** The Body Shop – Skin Type Box by USP Demo Solutions **Description:** The Body Shop Skin Type Test case study proving the "Inform about skin type" claim so shoppers see clear skin. A repeatable skin care demo by USP… ← Back to Demo Library ![The Body Shop – Skin Type Box] The Body Shop # The Body Shop – Skin Type Box Claim: "Inform about skin type" ## Overview USP’s Contribution To meet these requirements, USP Demo Solutions developed a Skin Type Tester tool, packaged in a branded box containing 50 testers . This easy-to-use tool allowed The Body Shop staff to deliver accurate skin type diagnoses within seconds. The tool not only educated consumers about their skin but also enhanced the consultation experience , empowering staff to provide bespoke product recommendations tailored to individual skincare needs. Impact The Skin Type Tester became an integral part of The Body Shop’s in-store consultations, improving customer engagement and driving product sales . By combining education, precision, and personalization, the tool strengthened The Body Shop’s reputation as a trusted provider of effective and tailored skincare solutions . ## The Challenge For the Skin Type Box, The Body Shop needed to make the "Inform about skin type" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims. The brief for the Skin Type Box was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for The Body Shop. ## The Approach USP Demo Solutions built the Skin Type Box for The Body Shop around the Skin Type Test method, reducing the Inform about skin type story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Box, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the The Body Shop range. ## The Result The result for The Body Shop is a clear skin, delivered through the Skin Type Box as something the consumer experiences first-hand rather than has to take on trust. By turning The Body Shop's "Inform about skin type" message into a hands-on Skin Type Test moment, the Skin Type Box becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, The Body Shop runs the Skin Type Box primarily for retail activation, consultation tool, delivered in diagnostic tool, kit so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Box is run by the consumer rather than presented to them, The Body Shop earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Body Shop commissioned the Skin Type Box as a skin care demonstration tool built by USP Demo Solutions around the "Inform about skin type" claim. Technically, the The Body Shop demo relies on Skin Type Test and supports claim areas including hydration, sensitivity & soothing. For The Body Shop, the tool is available as diagnostic tool, kit and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Skin Type Box demonstrate? It turns the "Inform about skin type" message into something a shopper can watch happen, delivering clear skin in the moment. How does The Body Shop – Skin Type Box work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, kit, it slots into retail activation, consultation tool without adaptation work, keeping the The Body Shop story consistent everywhere. TechnologySkin Type Test BenefitClear skin CategorySkin Care BrandThe Body Shop What the client reported > “The testing tool addresses a core concern in young skincare. It enables personalized staff consultations through Tea Tree Kits.” Sarah, Marketing AnalystThe Body Shop --- ## Page: /demo-library/the-face-shop-find-your-skintype **Title:** The Face Shop – Find Your Skintype by USP Demo Solutions **Description:** The Face Shop Skin Type Test case study proving the "Clear skin" claim so shoppers see educate on skin type. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![The Face Shop – Find Your Skintype] The Face Shop # The Face Shop – Find Your Skintype LG Household & Health Care Claim: "Clear skin" ## Overview The team gave USP’s team a detailed brief that underscored the need for a tool that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers. It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for TheFaceShop. Giving the best results and engaging the customer. The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery. ## The Challenge For the Find Your Skintype, The Face Shop needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise whitening, repair claims. The brief for the Find Your Skintype was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for The Face Shop. ## The Approach TheFaceShop team wanted their Beauty Advisors to engage consumers, while enlightening them about their skin type. To advise them about what their skin needed and eventually, the POS tool should also evoke the need for a one of the in-store products. USP Demo Solutions built the Find Your Skintype for The Face Shop around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Find Your Skintype, the demo substantiates claim areas such as whitening, repair, so a single asset can carry several conversations across the The Face Shop range. ## The Result The result for The Face Shop is a educate on skin type, delivered through the Find Your Skintype as something the consumer experiences first-hand rather than has to take on trust. By turning The Face Shop's "Clear skin" message into a hands-on Skin Type Test moment, the Find Your Skintype becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, The Face Shop runs the Find Your Skintype primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Find Your Skintype was created for The Face Shop, part of LG Household & Health Care, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Clear skin" claim. Skin Type Test sits at the heart of the mechanism The Face Shop runs here, covering whitening, repair claim territory. In practice the Find Your Skintype for The Face Shop is available as diagnostic tool, physical demo and typically deployed for retail activation, internal training, consultation tool. ## Frequently Asked Questions What does the Find Your Skintype prove? It makes the "Clear skin" claim visible on the spot, giving shoppers educate on skin type instead of a promise they have to take on trust. What is the mechanism behind The Face Shop – Find Your Skintype? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can The Face Shop use it? The Find Your Skintype is designed for retail activation, internal training, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitEducate on skin type CategorySkin Care BrandThe Face Shop --- ## Page: /demo-library/uv-efficacy-test **Title:** UV Efficacy Test by USP Demo Solutions **Description:** USP Demo Solutions UV Efficacy Test case study proving the "SPF effectiveness proof" claim so shoppers see claim proof. A repeatable sun care demo by… ← Back to Demo Library ![UV Efficacy Test] USP Demo Solutions # UV Efficacy Test by USP Demo Solutions Claim: "SPF effectiveness proof" ## Overview Sunscreen is the hardest product in personal care to demonstrate: the benefit is invisible when it works and only becomes visible when it fails. The UV Efficacy Test from USP Demo Solutions solves this by making protection itself observable. One test area is covered with the SPF product, a second is left bare, and both are exposed to UV light. The uncovered area changes colour dramatically while the protected area barely reacts. That side-by-side difference is the claim proof. The consumer is not asked to believe a laboratory SPF number; they watch the product block the reaction in real time, on a surface they prepared themselves. The comparison format also lends itself naturally to competitive storytelling where a brand's texture or dosage advantage shows up as a visibly cleaner result. Sun-care brands run the UV Efficacy Test at summer events, in pharmacy consultations and in social content, where the immediate colour contrast delivers the whole argument for daily SPF in a few seconds of footage. ## The Challenge For the UV Efficacy Test, USP Demo Solutions needed to make the "SPF effectiveness proof" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the UV Efficacy Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach Prove sunscreen performance visually. Compare the colour change of one test area covered with an SPF product against an uncovered area - the difference is the proof. USP Demo Solutions built the UV Efficacy Test for USP Demo Solutions around the UV Efficacy Test method, reducing the SPF effectiveness proof story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the UV Efficacy Test, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a claim proof, delivered through the UV Efficacy Test as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "SPF effectiveness proof" message into a hands-on UV Efficacy Test moment, the UV Efficacy Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the UV Efficacy Test primarily for retail activation, consultation tool, digital campaign, technologies, delivered in diagnostic tool, physical demo so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The UV Efficacy Test was created for USP Demo Solutions by USP Demo Solutions as a dedicated sun care demonstration substantiating the "SPF effectiveness proof" claim. UV Efficacy Test sits at the heart of the mechanism USP Demo Solutions runs here, covering uv protection claim territory. In practice the UV Efficacy Test for USP Demo Solutions is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool, digital campaign, technologies. ## Frequently Asked Questions What does the UV Efficacy Test demonstrate? It turns the "SPF effectiveness proof" message into something a shopper can watch happen, delivering claim proof in the moment. How does UV Efficacy Test work? It uses UV Efficacy Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, consultation tool, digital campaign, technologies without adaptation work, keeping the USP Demo Solutions story consistent everywhere. TechnologyUV Efficacy Test BenefitClaim proof CategorySun Care BrandUSP Demo Solutions --- ## Page: /demo-library/uv-intensity-test **Title:** UV Intensity Test by USP Demo Solutions **Description:** USP Demo Solutions UV Intensity Test case study proving the "UV intensity measurement" claim so shoppers see diagnostic. A repeatable sun care demo… ← Back to Demo Library ![UV Intensity Test] USP Demo Solutions # UV Intensity Test by USP Demo Solutions Claim: "UV intensity measurement" ## Overview Most people apply sunscreen based on how sunny the day feels, which is exactly how UV damage happens: radiation is high on bright cloudy days when nobody feels at risk. The UV Intensity Test makes the invisible threat readable. Its test area changes colour when exposed to UV light, and the more extreme the change, the higher the intensity at that moment and place. USP Demo Solutions designed it as a tactile, almost playful sun-care tool. Holding a card that visibly reacts to the sky overhead turns an abstract weather statistic into a personal discovery, and that discovery leads directly to a practical question: is my current protection enough for this reading? The matching product recommendation follows naturally. Because the test responds to real conditions, it works wherever consumers actually are: beach promotions, ski resorts, travel retail and outdoor events. Brands also pack it with products so the education continues after purchase, reinforcing reapplication habits every time the card reacts. ## The Challenge For the UV Intensity Test, USP Demo Solutions needed to make the "UV intensity measurement" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims. The brief for the UV Intensity Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for USP Demo Solutions. ## The Approach An easy, tactile sun-care tool. The test area changes colour when exposed to UV light - the more extreme the change, the higher the UV intensity - guiding consumers to the right sun protection. USP Demo Solutions built the UV Intensity Test for USP Demo Solutions around the UV Intensity Test method, reducing the UV intensity measurement story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the UV Intensity Test, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the USP Demo Solutions range. ## The Result The result for USP Demo Solutions is a diagnostic, delivered through the UV Intensity Test as something the consumer experiences first-hand rather than has to take on trust. By turning USP Demo Solutions's "UV intensity measurement" message into a hands-on UV Intensity Test moment, the UV Intensity Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, USP Demo Solutions runs the UV Intensity Test primarily for retail activation, consultation tool, technologies, delivered in diagnostic tool, physical demo so the same UV Intensity Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Built by USP Demo Solutions for USP Demo Solutions, the UV Intensity Test serves the sun care category and puts the "UV intensity measurement" claim on display. The core method behind the USP Demo Solutions demo is UV Intensity Test, applied here to substantiate uv protection claims. USP Demo Solutions most often runs this demo typically deployed for retail activation, consultation tool, technologies, available as diagnostic tool, physical demo. ## Frequently Asked Questions What does the UV Intensity Test prove? It makes the "UV intensity measurement" claim visible on the spot, giving shoppers diagnostic instead of a promise they have to take on trust. What is the mechanism behind UV Intensity Test? It is built on UV Intensity Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can USP Demo Solutions use it? The UV Intensity Test is designed for retail activation, consultation tool, technologies and ships as diagnostic tool, physical demo, so one asset supports the whole sun care conversation. TechnologyUV Intensity Test BenefitDiagnostic CategorySun Care BrandUSP Demo Solutions --- ## Page: /demo-library/vaseline-body-serum-test **Title:** Vaseline – Body Serum Test by USP Demo Solutions **Description:** Vaseline Roughness & Dullness Demo - Body case study proving the "Moisturizes dry & dull skin" claim so shoppers see smooth and plump skin. A… ← Back to Demo Library ![Vaseline – Body Serum Test] Vaseline # Vaseline – Body Serum Test Unilever Claim: "Moisturizes dry & dull skin" ## Overview The challenge was “10x repairing power” which as the claim, Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS. The challenge for USP Demo Solutions was understanding and incorporating Vaseline’s needs in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses but also leave a lasting Impression. As a next step, the experts at USP Demo Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation was our “Roughness Demo Tool” technology. ## The Challenge For the Body Serum Test, Vaseline needed to make the "Moisturizes dry & dull skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Body Serum Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vaseline. ## The Approach To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer-engaging, but also capable of endorsing their moisturizing claim. USP Demo Solutions built the Body Serum Test for Vaseline around the Roughness & Dullness Demo - Body method, reducing the Moisturizes dry & dull skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Body Serum Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Vaseline range. ## The Result The result for Vaseline is a smooth and plump skin, delivered through the Body Serum Test as something the consumer experiences first-hand rather than has to take on trust. By turning Vaseline's "Moisturizes dry & dull skin" message into a hands-on Roughness & Dullness Demo - Body moment, the Body Serum Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vaseline runs the Body Serum Test primarily for retail activation, delivered in diagnostic tool so the same Roughness & Dullness Demo - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Vaseline, part of Unilever, commissioned the Body Serum Test as a body care demonstration tool built by USP Demo Solutions around the "Moisturizes dry & dull skin" claim. Technically, the Vaseline demo relies on Roughness & Dullness Demo - Body and supports claim areas including hydration. For Vaseline, the tool is available as diagnostic tool and typically deployed for retail activation, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Body Serum Test prove? It makes the "Moisturizes dry & dull skin" claim visible on the spot, giving shoppers smooth and plump skin instead of a promise they have to take on trust. What is the mechanism behind Vaseline – Body Serum Test? It is built on Roughness & Dullness Demo - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Vaseline use it? The Body Serum Test is designed for retail activation and ships as diagnostic tool, so one asset supports the whole body care conversation. TechnologyRoughness & Dullness Demo - Body BenefitSmooth and plump skin CategoryBody Care BrandVaseline --- ## Page: /demo-library/vaseline-dry-skin-healed-activation **Title:** Vaseline – „Dry Skin Healed“… by USP Demo Solutions **Description:** Vaseline Hydration Test - Body case study proving the "Moisturizes skin" claim so shoppers see plump skin. A repeatable body care demo by USP Demo… ← Back to Demo Library ![Vaseline – „Dry Skin Healed“ Activation] Vaseline # Vaseline – „Dry Skin Healed“ Activation Unilever Claim: "Moisturizes skin" ## Overview USP’s Contribution USP Demo Solutions developed a Hydration Test Tool tailored to demonstrate Vaseline Intensive Care’s moisturizing capabilities. This tool provided a hands-on, interactive experience , allowing consumers to witness the visible improvement in their skin’s hydration levels after using the product. Designed for use across point-of-sale environments and beauty consultations, the tool emphasized Vaseline’s promise to heal and plump dry skin. Impact The Hydration Test Tool significantly enhanced consumer confidence in Vaseline Intensive Care products, driving engagement, trust, and sales across multiple regions, including Angola, Canada, China, Denmark, Ethiopia, Ghana, Kenya, South Africa, Turkey, the UAE, and the United States . By combining scientific validation with interactive experiences, the tool elevated Vaseline’s reputation as a leader in skin healing and care solutions . ## The Challenge For the „Dry Skin Healed“ Activation, Vaseline needed to make the "Moisturizes skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, whitening, repair claims. The brief for the „Dry Skin Healed“ Activation was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vaseline. ## The Approach USP Demo Solutions built the „Dry Skin Healed“ Activation for Vaseline around the Hydration Test - Body method, reducing the Moisturizes skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the „Dry Skin Healed“ Activation, the demo substantiates claim areas such as hydration, whitening, repair, so a single asset can carry several conversations across the Vaseline range. ## The Result The result for Vaseline is a plump skin, delivered through the „Dry Skin Healed“ Activation as something the consumer experiences first-hand rather than has to take on trust. By turning Vaseline's "Moisturizes skin" message into a hands-on Hydration Test - Body moment, the „Dry Skin Healed“ Activation becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vaseline runs the „Dry Skin Healed“ Activation primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the „Dry Skin Healed“ Activation is run by the consumer rather than presented to them, Vaseline earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance Built by USP Demo Solutions for Vaseline, part of Unilever,, the „Dry Skin Healed“ Activation serves the body care category and puts the "Moisturizes skin" claim on display. The core method behind the Vaseline demo is Hydration Test - Body, applied here to substantiate hydration, whitening, repair claims. Vaseline most often runs this demo typically deployed for retail activation, available as diagnostic tool. ## Frequently Asked Questions What does the „Dry Skin Healed“ Activation demonstrate? It turns the "Moisturizes skin" message into something a shopper can watch happen, delivering plump skin in the moment. How does Vaseline – „Dry Skin Healed“ Activation work? It uses Hydration Test - Body to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Vaseline story consistent everywhere. TechnologyHydration Test - Body BenefitPlump skin CategoryBody Care BrandVaseline --- ## Page: /demo-library/vaseline-sun-protection **Title:** Vaseline – Sun Damage Demo by USP Demo Solutions **Description:** Vaseline Sun Damage Demo - Dark Spots & Wrinkles case study proving the "Decrease/Reduce lines, dark spots, tanning and sunburn" claim so shoppers… ← Back to Demo Library ![Vaseline – Sun Protection] Vaseline # Vaseline – Sun Damage Demo Unilever Claim: "Decrease/Reduce lines, dark spots, tanning and sunburn" ## Overview For their upcoming brand activation, the Vaseline team was looking for more than a promotional item. They aimed at winning consumers’ trust. See how we successfully turned their expectations into an impactful demo solution. The challenge for USP Demo Solutions was translating Vaseline’s needs and expectations into a brand activation tool which combined consumer education needs, and its impact on the market in terms of financial success and increase in trust and brand share. The experts at USP Demo Solutions knew that to demonstrate to educate the consumer and to demonstrate product truth, they had to find a way to engage the consumers’ senses. ## The Challenge For the Sun Damage Demo, Vaseline needed to make the "Decrease/Reduce lines, dark spots, tanning and sunburn" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, damage protection claims. The brief for the Sun Damage Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vaseline. ## The Approach Vaseline was looking for a consumer-engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim. USP Demo Solutions built the Sun Damage Demo for Vaseline around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Decrease/Reduce lines, dark spots, tanning and sunburn story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch. From the same physical interaction with the Sun Damage Demo, the demo substantiates claim areas such as uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the Vaseline range. ## The Result The result for Vaseline is a protection against harmful uv rays, delivered through the Sun Damage Demo as something the consumer experiences first-hand rather than has to take on trust. By turning Vaseline's "Decrease/Reduce lines, dark spots, tanning and sunburn" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the Sun Damage Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vaseline runs the Sun Damage Demo primarily for retail activation, delivered in diagnostic tool so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Sun Damage Demo was created for Vaseline, part of Unilever, by USP Demo Solutions as a dedicated sun care demonstration substantiating the "Decrease/Reduce lines, dark spots, tanning and sunburn" claim. Sun Damage Demo - Dark Spots & Wrinkles sits at the heart of the mechanism Vaseline runs here, covering uv protection, anti-aging, whitening, damage protection claim territory. In practice the Sun Damage Demo for Vaseline is available as diagnostic tool and typically deployed for retail activation. ## Frequently Asked Questions What does the Sun Damage Demo demonstrate? It turns the "Decrease/Reduce lines, dark spots, tanning and sunburn" message into something a shopper can watch happen, delivering protection against harmful uv rays in the moment. How does Vaseline – Sun Damage Demo work? It uses Sun Damage Demo - Dark Spots & Wrinkles to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into retail activation without adaptation work, keeping the Vaseline story consistent everywhere. TechnologySun Damage Demo - Dark Spots & Wrinkles, Sun Damage Demo - Sunburn & Tanning BenefitProtection against harmful UV rays CategorySun Care BrandVaseline --- ## Page: /demo-library/vasenol-hydration-test **Title:** Vasenol – Hydration Test by USP Demo Solutions **Description:** Vasenol Hydration Test - Body case study proving the "Soften dry and cracked skin" claim so shoppers see soft hands. A repeatable body care demo by… ← Back to Demo Library ![Vasenol – Hydration Test] Vasenol # Vasenol – Hydration Test Unilever Claim: "Soften dry and cracked skin" ## Overview USP’s Contribution USP Demo Solutions developed a Hydration Test Tool that offered a simple, engaging, and scientifically accurate way to measure the skin’s dryness level. This innovative test not only showcased Vasenol’s efficacy but also provided an interactive experience that enhanced consumer understanding of their skin needs. Impact The Hydration Test Tool played a crucial role in Vasenol’s successful launch in Germany and Austria. By providing personalized diagnostics , the tool increased consumer engagement and trust in Vasenol as a therapeutic skincare solution, driving both sales and brand loyalty. ## The Challenge For the Hydration Test, Vasenol needed to make the "Soften dry and cracked skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, freshness claims. The brief for the Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vasenol. ## The Approach USP Demo Solutions built the Hydration Test for Vasenol around the Hydration Test - Body method, reducing the Soften dry and cracked skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch. From the same physical interaction with the Hydration Test, the demo substantiates claim areas such as hydration, freshness, so a single asset can carry several conversations across the Vasenol range. ## The Result The result for Vasenol is a soft hands, delivered through the Hydration Test as something the consumer experiences first-hand rather than has to take on trust. By turning Vasenol's "Soften dry and cracked skin" message into a hands-on Hydration Test - Body moment, the Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vasenol runs the Hydration Test primarily for retail activation, pharmacy, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Hydration Test is run by the consumer rather than presented to them, Vasenol earns a moment of genuine participation that lands harder than any printed body care claim. ## At a Glance Built by USP Demo Solutions for Vasenol, part of Unilever,, the Hydration Test serves the body care category and puts the "Soften dry and cracked skin" claim on display. The core method behind the Vasenol demo is Hydration Test - Body, applied here to substantiate hydration, freshness claims. Vasenol most often runs this demo typically deployed for retail activation, pharmacy, available as diagnostic tool. ## Frequently Asked Questions What does the Hydration Test prove? It makes the "Soften dry and cracked skin" claim visible on the spot, giving shoppers soft hands instead of a promise they have to take on trust. What is the mechanism behind Vasenol – Hydration Test? It is built on Hydration Test - Body, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Vasenol use it? The Hydration Test is designed for retail activation, pharmacy and ships as diagnostic tool, so one asset supports the whole body care conversation. TechnologyHydration Test - Body BenefitSoft hands CategoryBody Care BrandVasenol --- ## Page: /demo-library/vichy-dercos-dandruff-test **Title:** Vichy Dercos – Dandruff Test by USP Demo Solutions **Description:** Vichy Dercos Dandruff Test case study proving the "Clear of dandruff" claim so shoppers see engaging and educating customer. A repeatable hair care… ← Back to Demo Library ![Vichy Dercos – Dandruff Test] Vichy Dercos # Vichy Dercos – Dandruff Test L'Oréal Claim: "Clear of dandruff" ## Overview USP’s Contribution USP Demo Solutions developed the Dandruff Test , a highly engaging and interactive tool that served as a conversation starter , consultation guide, and product recommendation resource. This easy-to-use tool helped consumers identify their dandruff type and understand the importance of tailored scalp care routines. Impact The Dandruff Test Tool significantly improved in-pharmacy consultations, leading to increased consumer trust and product adoption . By combining education, engagement, and effective product recommendations, the tool helped Vichy Dercos achieve its goals of building brand awareness and loyalty while driving sales growth in Spain. ## The Challenge For the Dandruff Test, Vichy Dercos needed to make the "Clear of dandruff" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff claims. The brief for the Dandruff Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy Dercos. ## The Approach USP Demo Solutions built the Dandruff Test for Vichy Dercos around the Dandruff Test method, reducing the Clear of dandruff story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Dandruff Test, the demo substantiates claim areas such as oil control, anti-dandruff, so a single asset can carry several conversations across the Vichy Dercos range. ## The Result The result for Vichy Dercos is a engaging and educating customer, delivered through the Dandruff Test as something the consumer experiences first-hand rather than has to take on trust. By turning Vichy Dercos's "Clear of dandruff" message into a hands-on Dandruff Test moment, the Dandruff Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vichy Dercos runs the Dandruff Test primarily for digital campaign, delivered in diagnostic tool, phygital so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Dandruff Test is run by the consumer rather than presented to them, Vichy Dercos earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Built by USP Demo Solutions for Vichy Dercos, part of L'Oréal,, the Dandruff Test serves the hair care category and puts the "Clear of dandruff" claim on display. The core method behind the Vichy Dercos demo is Dandruff Test, applied here to substantiate oil control, anti-dandruff claims. Vichy Dercos most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Dandruff Test demonstrate? It turns the "Clear of dandruff" message into something a shopper can watch happen, delivering engaging and educating customer in the moment. How does Vichy Dercos – Dandruff Test work? It uses Dandruff Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, it slots into digital campaign without adaptation work, keeping the Vichy Dercos story consistent everywhere. TechnologyDandruff Test BenefitEngaging and educating customer CategoryHair Care BrandVichy Dercos --- ## Page: /demo-library/vichy-homme-haptic-skin-analysis-flyer **Title:** Vichy Homme – Haptic skin analysis… by USP Demo Solutions **Description:** Vichy Homme Skin Type Test case study proving the "Clear and healthy skin" claim so shoppers see a 2-minute skin flyer that measured the sebum of the… ← Back to Demo Library ![Vichy Homme – Haptic skin analysis flyer] Vichy Homme # Vichy Homme – Haptic skin analysis flyer L'Oréal Claim: "Clear and healthy skin" ## Overview USP’s Contribution USP Demo Solutions developed a 2-minute skin flyer , incorporating advanced Skin Type Test technology and a quick quiz with a tactile scratch table. This interactive and engaging tool provided consumers with valuable insights into their skin condition, enabling informed product choices and enhancing the overall customer experience. Impact The 2-minute skin flyer played a crucial role in improving the consumer journey for Vichy Homme. By combining education with personalized recommendations, it drove consumer trust, engagement, and product adoption . This interactive solution contributed to the global success of the Vichy Homme range, setting a new standard for skincare consultation tools . ## The Challenge For the Haptic skin analysis flyer, Vichy Homme needed to make the "Clear and healthy skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, repair claims. The brief for the Haptic skin analysis flyer was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy Homme. ## The Approach USP Demo Solutions built the Haptic skin analysis flyer for Vichy Homme around the Skin Type Test method, reducing the Clear and healthy skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Haptic skin analysis flyer, the demo substantiates claim areas such as oil control, repair, so a single asset can carry several conversations across the Vichy Homme range. ## The Result The result for Vichy Homme is a a 2-minute skin flyer that measured the sebum of the consumer skin, delivered through the Haptic skin analysis flyer as something the consumer experiences first-hand rather than has to take on trust. By turning Vichy Homme's "Clear and healthy skin" message into a hands-on Skin Type Test moment, the Haptic skin analysis flyer becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vichy Homme runs the Haptic skin analysis flyer primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance Vichy Homme, part of L'Oréal, commissioned the Haptic skin analysis flyer as a skin care demonstration tool built by USP Demo Solutions around the "Clear and healthy skin" claim. Technically, the Vichy Homme demo relies on Skin Type Test and supports claim areas including oil control, repair. For Vichy Homme, the tool is available as diagnostic tool, physical demo and typically deployed for retail activation, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Haptic skin analysis flyer prove? It makes the "Clear and healthy skin" claim visible on the spot, giving shoppers a 2-minute skin flyer that measured the sebum of the consumer skin instead of a promise they have to take on trust. What is the mechanism behind Vichy Homme – Haptic skin analysis flyer? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Vichy Homme use it? The Haptic skin analysis flyer is designed for retail activation, consultation tool and ships as diagnostic tool, physical demo, so one asset supports the whole skin care conversation. TechnologySkin Type Test Benefita 2-minute skin flyer that measured the sebum of the consumer skin CategorySkin Care BrandVichy Homme --- ## Page: /demo-library/vichy-influencer-event-engagement **Title:** Vichy Influencer Event Engagement by USP Demo Solutions **Description:** Vichy Influencer Event Engagement Hydration Test - Face case study proving the "Superior Hydration" claim so shoppers see efficacy proof. A repeatable… ← Back to Demo Library ![Vichy Influencer Event Engagement] Vichy Influencer Event Engagement # Vichy Influencer Event Engagement L'Oréal Claim: "Superior Hydration" ## Overview USP’s Contribution USP Demo Solutions collaborated with Vichy to create a Hydration Test Tool tailored for influencers. This tool allowed them to measure their own skin hydration levels both before and after using Mineral 89 Booster, delivering tangible evidence of the product’s benefits. Impact The influencer campaign tool successfully amplified the reach and credibility of Vichy’s Mineral 89 Booster . By enabling influencers to provide real-time proof of the product’s efficacy, the campaign generated high levels of engagement and consumer trust . It highlighted Vichy’s commitment to scientifically validated beauty solutions , strengthening its market position in Ireland. ## The Challenge For the Vichy Influencer Event Engagement, Vichy Influencer Event Engagement needed to make the "Superior Hydration" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims. The brief for the Vichy Influencer Event Engagement was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy Influencer Event Engagement. ## The Approach USP Demo Solutions built the Vichy Influencer Event Engagement for Vichy Influencer Event Engagement around the Hydration Test - Face method, reducing the Superior Hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Vichy Influencer Event Engagement, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Vichy Influencer Event Engagement range. ## The Result The result for Vichy Influencer Event Engagement is a efficacy proof, delivered through the Vichy Influencer Event Engagement as something the consumer experiences first-hand rather than has to take on trust. By turning Vichy Influencer Event Engagement's "Superior Hydration" message into a hands-on Hydration Test - Face moment, the Vichy Influencer Event Engagement becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vichy Influencer Event Engagement runs the Vichy Influencer Event Engagement primarily for influencer, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Vichy Influencer Event Engagement is run by the consumer rather than presented to them, Vichy Influencer Event Engagement earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Vichy Influencer Event Engagement was created for Vichy Influencer Event Engagement, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Superior Hydration" claim. Hydration Test - Face sits at the heart of the mechanism Vichy Influencer Event Engagement runs here, covering hydration claim territory. In practice the Vichy Influencer Event Engagement for Vichy Influencer Event Engagement is available as diagnostic tool and typically deployed for influencer. ## Frequently Asked Questions What does the Vichy Influencer Event Engagement demonstrate? It turns the "Superior Hydration" message into something a shopper can watch happen, delivering efficacy proof in the moment. How does Vichy Influencer Event Engagement work? It uses Hydration Test - Face to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into influencer without adaptation work, keeping the Vichy Influencer Event Engagement story consistent everywhere. TechnologyHydration Test - Face BenefitEfficacy Proof CategorySkin Care BrandVichy Influencer Event Engagement --- ## Page: /demo-library/vichy-scalp-check-tool **Title:** Vichy – Scalp Check Tool by USP Demo Solutions **Description:** Vichy Dandruff Test case study proving the "Less dandruff" claim so shoppers see diagnostic dandruff tool. A repeatable hair care demo by USP Demo… ← Back to Demo Library ![Vichy – Scalp Check Tool] Vichy # Vichy – Scalp Check Tool L'Oréal Claim: "Less dandruff" ## Overview USP’s Contribution USP Demo Solutions developed a Dandruff Level Tester , a simple yet powerful diagnostic tool that engaged consumers, educated them about their scalp condition, and guided them to the right product. The tool was designed to serve as a conversation starter , enabling pharmacy consultants to offer tailored advice and establish trust. Impact The Dandruff Level Tester became an invaluable asset in German pharmacies, strengthening consumer trust and enhancing the reputation of Vichy Dercos as a leader in dandruff care. By providing accurate diagnostics and personalized recommendations, the tool improved the in-store experience, leading to increased product adoption and sales. ## The Challenge For the Scalp Check Tool, Vichy needed to make the "Less dandruff" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, freshness claims. The brief for the Scalp Check Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy. ## The Approach USP Demo Solutions built the Scalp Check Tool for Vichy around the Dandruff Test method, reducing the Less dandruff story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch. From the same physical interaction with the Scalp Check Tool, the demo substantiates claim areas such as oil control, anti-dandruff, freshness, so a single asset can carry several conversations across the Vichy range. ## The Result The result for Vichy is a diagnostic dandruff tool, delivered through the Scalp Check Tool as something the consumer experiences first-hand rather than has to take on trust. By turning Vichy's "Less dandruff" message into a hands-on Dandruff Test moment, the Scalp Check Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vichy runs the Scalp Check Tool primarily for pharmacy, internal training, consultation tool, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Scalp Check Tool is run by the consumer rather than presented to them, Vichy earns a moment of genuine participation that lands harder than any printed hair care claim. ## At a Glance Vichy, part of L'Oréal, commissioned the Scalp Check Tool as a hair care demonstration tool built by USP Demo Solutions around the "Less dandruff" claim. Technically, the Vichy demo relies on Dandruff Test and supports claim areas including oil control, anti-dandruff, freshness. For Vichy, the tool is available as diagnostic tool and typically deployed for pharmacy, internal training, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the Scalp Check Tool demonstrate? It turns the "Less dandruff" message into something a shopper can watch happen, delivering diagnostic dandruff tool in the moment. How does Vichy – Scalp Check Tool work? It uses Dandruff Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, it slots into pharmacy, internal training, consultation tool without adaptation work, keeping the Vichy story consistent everywhere. TechnologyDandruff Test BenefitDiagnostic dandruff tool CategoryHair Care BrandVichy --- ## Page: /demo-library/vichy-vitamin-c-activation **Title:** Vichy – Vitamin C Activation by USP Demo Solutions **Description:** Vichy Vitamin C (Ascorbic Acid) Claim Proof Demo case study proving the "Pure vitamin C" claim so shoppers see prove claim. A repeatable skin care demo… ← Back to Demo Library ![Vichy – Vitamin C Activation] Vichy # Vichy – Vitamin C Activation L'Oréal Claim: "Pure vitamin C" ## Overview Using the three-step process of ideation, USP worked on developing a successful demo: Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the Vichy team. Step 2. Demo Development : These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models. ## The Challenge For the Vitamin C Activation, Vichy needed to make the "Pure vitamin C" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging, whitening claims. The brief for the Vitamin C Activation was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy. ## The Approach USP Demo Solutions built the Vitamin C Activation for Vichy around the Vitamin C (Ascorbic Acid) Claim Proof Demo method, reducing the Pure vitamin C story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Vitamin C Activation, the demo substantiates claim areas such as anti-aging, whitening, so a single asset can carry several conversations across the Vichy range. ## The Result The result for Vichy is a prove claim, delivered through the Vitamin C Activation as something the consumer experiences first-hand rather than has to take on trust. By turning Vichy's "Pure vitamin C" message into a hands-on Vitamin C (Ascorbic Acid) Claim Proof Demo moment, the Vitamin C Activation becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Vichy runs the Vitamin C Activation primarily for pharmacy, delivered in physical demo so the same Vitamin C (Ascorbic Acid) Claim Proof Demo proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Vitamin C Activation is run by the consumer rather than presented to them, Vichy earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance The Vitamin C Activation was created for Vichy, part of L'Oréal, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Pure vitamin C" claim. Vitamin C (Ascorbic Acid) Claim Proof Demo sits at the heart of the mechanism Vichy runs here, covering anti-aging, whitening claim territory. In practice the Vitamin C Activation for Vichy is available as physical demo and typically deployed for pharmacy. ## Frequently Asked Questions What does the Vitamin C Activation prove? It makes the "Pure vitamin C" claim visible on the spot, giving shoppers prove claim instead of a promise they have to take on trust. What is the mechanism behind Vichy – Vitamin C Activation? It is built on Vitamin C (Ascorbic Acid) Claim Proof Demo, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Vichy use it? The Vitamin C Activation is designed for pharmacy and ships as physical demo, so one asset supports the whole skin care conversation. TechnologyVitamin C (Ascorbic Acid) Claim Proof Demo BenefitProve claim CategorySkin Care BrandVichy --- ## Page: /demo-library/wisely-shave-skin-type-test **Title:** Wisely Shave – Skin Type Test by USP Demo Solutions **Description:** Wisely Shave Skin Type Test case study proving the "Clear skin" claim so shoppers see educate on skin. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Wisely Shave – Skin Type Test] Wisely Shave # Wisely Shave – Skin Type Test Altos Ventures Claim: "Clear skin" ## Overview USP’s Contribution USP Demo Solutions developed a customized Skin Type Tester , tailored to diagnose and recommend brand variants that matched each consumer’s specific needs. The tool was branded and adapted to the regional skin types of the target audience, ensuring relevance and effectiveness. Impact By integrating the Skin Type Tester into their packaging, Wisely Shave successfully engaged their consumers in a meaningful way, enhancing their online shopping experience and increasing trust in the brand. This approach drove product satisfaction, repeat purchases , and brand loyalty on a global scale. ## The Challenge For the Skin Type Test, Wisely Shave needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Wisely Shave. ## The Approach USP Demo Solutions built the Skin Type Test for Wisely Shave around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Wisely Shave range. ## The Result The result for Wisely Shave is a educate on skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust. By turning Wisely Shave's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Wisely Shave runs the Skin Type Test primarily for retail activation, digital campaign, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Skin Type Test is run by the consumer rather than presented to them, Wisely Shave earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Wisely Shave, part of Altos Ventures,, the Skin Type Test serves the skin care category and puts the "Clear skin" claim on display. The core method behind the Wisely Shave demo is Skin Type Test, applied here to substantiate cleansing & purity, hydration claims. Wisely Shave most often runs this demo typically deployed for retail activation, digital campaign, available as diagnostic tool. ## Frequently Asked Questions What does the Skin Type Test prove? It makes the "Clear skin" claim visible on the spot, giving shoppers educate on skin instead of a promise they have to take on trust. What is the mechanism behind Wisely Shave – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Wisely Shave use it? The Skin Type Test is designed for retail activation, digital campaign and ships as diagnostic tool, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitEducate on skin CategorySkin Care BrandWisely Shave --- ## Page: /demo-library/yanbal-foundation-colour-finder **Title:** Yanbal – At-Home Shade Match by USP Demo Solutions **Description:** Yanbal Real Shade Finder case study proving the "Shade finder" claim so shoppers see a branded colour-matching tool that could be used omnichannel. A… ← Back to Demo Library ![Yanbal – Foundation Colour Finder] Yanbal # Yanbal – At-Home Shade Match Claim: "Shade finder" ## Overview USP’s Contribution USP Demo Solutions developed a branded color-matching tool that was versatile and omnichannel-friendly. This innovative tool allowed consumers to test different color palettes, luminosity, and coverage options on their own skin while seamlessly integrating with Yanbal’s digital platforms through a QR code journey . Impact Yanbal’s branded color-matching tool transformed the way consumers interacted with their foundation range, delivering a personalized and engaging experience . It strengthened the brand’s presence in both physical and digital spaces, enhancing customer satisfaction, boosting product sales, and setting a new standard for consumer convenience. ## The Challenge For the At-Home Shade Match, Yanbal needed to make the "Shade finder" promise something shoppers in the colour cosmetics category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise colour match claims. The brief for the At-Home Shade Match was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Yanbal. ## The Approach USP Demo Solutions built the At-Home Shade Match for Yanbal around the Real Shade Finder method, reducing the Shade finder story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the colour cosmetics aisle instead of a one-way pitch. From the same physical interaction with the At-Home Shade Match, the demo substantiates claim areas such as colour match, so a single asset can carry several conversations across the Yanbal range. ## The Result The result for Yanbal is a a branded colour-matching tool that could be used omnichannel, delivered through the At-Home Shade Match as something the consumer experiences first-hand rather than has to take on trust. By turning Yanbal's "Shade finder" message into a hands-on Real Shade Finder moment, the At-Home Shade Match becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Yanbal runs the At-Home Shade Match primarily for digital campaign, consultation tool, delivered in physical demo so the same Real Shade Finder proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the At-Home Shade Match is run by the consumer rather than presented to them, Yanbal earns a moment of genuine participation that lands harder than any printed colour cosmetics claim. ## At a Glance Yanbal commissioned the At-Home Shade Match as a colour cosmetics demonstration tool built by USP Demo Solutions around the "Shade finder" claim. Technically, the Yanbal demo relies on Real Shade Finder and supports claim areas including colour match. For Yanbal, the tool is available as physical demo and typically deployed for digital campaign, consultation tool, which keeps roll-outs flexible across markets. ## Frequently Asked Questions What does the At-Home Shade Match demonstrate? It turns the "Shade finder" message into something a shopper can watch happen, delivering a branded colour-matching tool that could be used omnichannel in the moment. How does Yanbal – At-Home Shade Match work? It uses Real Shade Finder to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as physical demo, it slots into digital campaign, consultation tool without adaptation work, keeping the Yanbal story consistent everywhere. TechnologyReal Shade Finder Benefita branded colour-matching tool that could be used omnichannel CategoryColour Cosmetics BrandYanbal --- ## Page: /demo-library/yves-rocher-product-finder **Title:** Yves Rocher – Product Finder by USP Demo Solutions **Description:** Yves Rocher Skin Type Test case study proving the "clear skin" claim so shoppers see product reccomedations. A repeatable skin care demo by USP… ← Back to Demo Library ![Yves Rocher – Product Finder] Yves Rocher # Yves Rocher – Product Finder Claim: "clear skin" ## Overview A discount voucher was included to help the consumer return to the e-commerce site to reorder and add to their shopping basket. Using our Skin Type Tester technology, the USP Demo Solutions team developed a folded card with two testers affixed that measured the skin type while giving product regime recommendations based on the results. This tool included a QR code that directed the consumer to the special discount. ## The Challenge For the Product Finder, Yves Rocher needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Product Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Yves Rocher. ## The Approach USP Demo Solutions built the Product Finder for Yves Rocher around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Product Finder, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Yves Rocher range. ## The Result The result for Yves Rocher is a product reccomedations, delivered through the Product Finder as something the consumer experiences first-hand rather than has to take on trust. By turning Yves Rocher's "clear skin" message into a hands-on Skin Type Test moment, the Product Finder becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Yves Rocher runs the Product Finder primarily for digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. Because the Product Finder is run by the consumer rather than presented to them, Yves Rocher earns a moment of genuine participation that lands harder than any printed skin care claim. ## At a Glance Built by USP Demo Solutions for Yves Rocher, the Product Finder serves the skin care category and puts the "clear skin" claim on display. The core method behind the Yves Rocher demo is Skin Type Test, applied here to substantiate cleansing & purity, hydration claims. Yves Rocher most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital. ## Frequently Asked Questions What does the Product Finder demonstrate? It turns the "clear skin" message into something a shopper can watch happen, delivering product reccomedations in the moment. How does Yves Rocher – Product Finder work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training. In which channels does it run? Delivered as diagnostic tool, phygital, it slots into digital campaign without adaptation work, keeping the Yves Rocher story consistent everywhere. TechnologySkin Type Test BenefitProduct Reccomedations CategorySkin Care BrandYves Rocher --- ## Page: /demo-library/yves-rocher-skin-type-test-box **Title:** Yves Rocher – Skin Type Test Box by USP Demo Solutions **Description:** Yves Rocher Skin Type Test case study proving the "clear skin" claim so shoppers see sensory marketing tools. A repeatable skin care demo by USP Demo… ← Back to Demo Library ![Yves Rocher – Skin Type Test Box] Yves Rocher # Yves Rocher – Skin Type Test Box Claim: "clear skin" ## Overview Throughout the four seasons, our skin type undergoes change. What is the current status of your consumer’s skin? Which product out of your range is the best fit? How to shift a selling to a consulting situation during one to one consultancy? A challenge to which we were happy to provide a solution for. The Yves Rocher Team was searching for a way to empower their beauty consultants to make profound product recommendations in direct selling situations. The main goals: confident beauty consultants & happy consumers – ready to become brand advocates. USP Demo Solutions’ aim was to turn Yves Rocher’s expectations into a highly engaging direct selling tool that fueled consumer excitement. Achieving this was made possible through providing an easy to use and reliable test, which served as a great conversation starter and was fun, too. The skin type test created an emotional brand experience, allowing consumers to touch and feel the brand. ## The Challenge For the Skin Type Test Box, Yves Rocher needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims. The brief for the Skin Type Test Box was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Yves Rocher. ## The Approach What is my skin type? Questions many consumers need and want to know make sure they pick the right product out of a beauty brand’s product range. For direct selling companies, it means a shift from selling to consulting, empowering consultants. USP Demo Solutions built the Skin Type Test Box for Yves Rocher around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch. From the same physical interaction with the Skin Type Test Box, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Yves Rocher range. ## The Result The result for Yves Rocher is a sensory marketing tools, delivered through the Skin Type Test Box as something the consumer experiences first-hand rather than has to take on trust. By turning Yves Rocher's "clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test Box becomes a credible, science-backed conversation starter the shopper can repeat for a friend. In the field, Yves Rocher runs the Skin Type Test Box primarily for internal training, consultation tool, delivered in diagnostic tool, kit so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic. ## At a Glance The Skin Type Test Box was created for Yves Rocher by USP Demo Solutions as a dedicated skin care demonstration substantiating the "clear skin" claim. Skin Type Test sits at the heart of the mechanism Yves Rocher runs here, covering cleansing & purity, hydration claim territory. In practice the Skin Type Test Box for Yves Rocher is available as diagnostic tool, kit and typically deployed for internal training, consultation tool. ## Frequently Asked Questions What does the Skin Type Test Box prove? It makes the "clear skin" claim visible on the spot, giving shoppers sensory marketing tools instead of a promise they have to take on trust. What is the mechanism behind Yves Rocher – Skin Type Test Box? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera. Where can Yves Rocher use it? The Skin Type Test Box is designed for internal training, consultation tool and ships as diagnostic tool, kit, so one asset supports the whole skin care conversation. TechnologySkin Type Test BenefitSensory marketing tools CategorySkin Care BrandYves Rocher --- ## Page: /demo-workshops **Title:** Demo Upskilling Workshops | USP Demo Solutions **Description:** The entry point into the Omni Demonstration system: four Demo Upskilling formats, from awareness to a digital academy. Find yours in 20 seconds. Demo Upskilling · One Journey, Four Formats # Where every Omni Demonstration starts. Most of our projects begin in a workshop. Demo Upskilling is one journey with four formats - Discover, Ignite, Master, Scale - where teams learn to think in proof and the claims worth demonstrating come to the surface. Layer 01 of the system - 01Workshop - 02Proof Architecture - 03Proof Engine - 04Deployment The 20-second check ## Which format fits your team? 1 / 2 Where is your team on the demo journey? AWe are **exploring what demos** could do for us BWe have a **specific product, claim or brief** in mind CWe already work with demos and want to **go deeper** The journey ## Workshop Formats Every format grows from the same root: turning product claims into proof audiences can see and believe. Each format does a different job, and each one naturally leads into the next. Compare Format 1 Demo Upskilling See what demos can do Format 2 Advanced Demo Ideation Turn one real brief into demo routes Format 3 Demo Thinking Build demo thinking as a team capability Format 4 Demo Academy Make demo knowledge available everywhere Stage Discover Ignite Master Scale Who it’s for For teams meeting demo thinking for the first time - marketing, innovation, R&D, commercial or education, together in one room. For teams with a concrete product, claim or communication challenge on the table right now. For experienced brand, R&D and innovation teams who want proof thinking to live inside the organization - not only inside single projects. For organizations that want demo capability across many brands, markets and new team members - without flying everyone into one room. What happens An energizing introduction to the world of Omni Demonstrations. Your teams see how strong demos are built, experience relevant physical and digital examples live, and leave aligned on why visible proof changes how audiences believe claims. A hands-on working session applied to one real brief. Together we translate your product claim into candidate demo directions, pressure-test which routes are feasible, and prioritize the ideas worth developing into a full proof architecture. An intensive in-person deep dive into how claims become proof audiences believe. Your teams work through real cases, learn the four elements behind every Omni Demonstration, judge strong demo ideas from weak ones early, and build a shared way of thinking they can reapply across brands. A digital, on-demand learning experience that carries demo thinking into every corner of your organization. Teams learn at their own pace, revisit content whenever a new brief lands, and onboard new colleagues into the same shared proof language. Duration 1.5 to 2 hours 1.5 to 3 hours 4 to 5 hours Self-paced, on demand Group size 10 to 120 participants 6 to 20 participants Focused team group Unlimited teams and markets Delivery In person or online In person or online In person, at your location 100% digital What you leave with - A shared understanding of what a strong demo is and why demos win attention. - Live exposure to relevant demo formats: physical, live, video and digital. - Team alignment on where demonstrations could create value for your brands. - A first shortlist of claims in your portfolio that are worth proving. - Concrete demo directions for your actual product or claim. - A first feasibility view: which routes are strong, which are risky. - Clear next steps toward prototyping, demo video, kit or digital execution. - A shared demo and proof vocabulary across your teams. - A repeatable way to move from a doubted claim to a believable proof moment. - The ability to plan one demonstration for several audiences at once. - Judgment criteria for which demo concepts deserve development. - Always-available demo learning for every brand and market team. - Consistent onboarding of new team members into demo thinking. - A durable organizational capability instead of one-off workshop knowledge. Ask about this format Ask about this format Ask about this format Ask about this format Format 1 Demo Upskilling Discover See what demos can do Who it’s for For teams meeting demo thinking for the first time - marketing, innovation, R&D, commercial or education, together in one room. What happens An energizing introduction to the world of Omni Demonstrations. Your teams see how strong demos are built, experience relevant physical and digital examples live, and leave aligned on why visible proof changes how audiences believe claims. Details 1.5 to 2 hours10 to 120 participantsIn person or online What you leave with - A shared understanding of what a strong demo is and why demos win attention. - Live exposure to relevant demo formats: physical, live, video and digital. - Team alignment on where demonstrations could create value for your brands. - A first shortlist of claims in your portfolio that are worth proving. Ask about this format Format 2 Advanced Demo Ideation Ignite Turn one real brief into demo routes Who it’s for For teams with a concrete product, claim or communication challenge on the table right now. What happens A hands-on working session applied to one real brief. Together we translate your product claim into candidate demo directions, pressure-test which routes are feasible, and prioritize the ideas worth developing into a full proof architecture. Details 1.5 to 3 hours6 to 20 participantsIn person or online What you leave with - Concrete demo directions for your actual product or claim. - A first feasibility view: which routes are strong, which are risky. - Clear next steps toward prototyping, demo video, kit or digital execution. Ask about this format Format 3 Demo Thinking Master Build demo thinking as a team capability Who it’s for For experienced brand, R&D and innovation teams who want proof thinking to live inside the organization - not only inside single projects. What happens An intensive in-person deep dive into how claims become proof audiences believe. Your teams work through real cases, learn the four elements behind every Omni Demonstration, judge strong demo ideas from weak ones early, and build a shared way of thinking they can reapply across brands. Details 4 to 5 hoursFocused team groupIn person, at your location What you leave with - A shared demo and proof vocabulary across your teams. - A repeatable way to move from a doubted claim to a believable proof moment. - The ability to plan one demonstration for several audiences at once. - Judgment criteria for which demo concepts deserve development. Ask about this format Format 4 Demo Academy Scale Make demo knowledge available everywhere Who it’s for For organizations that want demo capability across many brands, markets and new team members - without flying everyone into one room. What happens A digital, on-demand learning experience that carries demo thinking into every corner of your organization. Teams learn at their own pace, revisit content whenever a new brief lands, and onboard new colleagues into the same shared proof language. Details Self-paced, on demandUnlimited teams and markets100% digital What you leave with - Always-available demo learning for every brand and market team. - Consistent onboarding of new team members into demo thinking. - A durable organizational capability instead of one-off workshop knowledge. Ask about this format From the sessions ## Built on real demo creation practice Every format is taught by the people who design and build demonstrations for global brands - not by trainers reading from slides. Your teams learn from live examples, physical kits and real project experience, and what they learn is the same methodology we use when we build proof ourselves. ![USP team running a live demo showcase during a Demo Upskilling workshop session] Demo Showcase · live session ![USP Demo Solutions presenter delivering a science-based demonstrations talk on stage during a Demo Upskilling workshop] Science-based Demos · Ideation Techniques Good to know ## Frequently asked questions Can the workshops be run onsite at our offices? Yes. The in-person formats are delivered at your location. We regularly travel for these sessions and have run them across Asia, the USA, and Europe. The Demo Upskilling and Advanced Demo Ideation formats can also be delivered online. Are there any prerequisites? No strict prerequisites. What helps most is a clear view of the audience joining and, for Advanced Demo Ideation, the specific product, claim or communication challenge you would like to work on during the session. How many people can take part? It depends on the format. Demo Upskilling scales from 10 to 120 participants and we have delivered sessions for 100+ professionals. Advanced Demo Ideation works best with 6 to 20 people around one brief. Demo Thinking is run with a focused team group, and the Demo Academy has no participant limit. How long do the formats take? Demo Upskilling runs 1.5 to 2 hours, Advanced Demo Ideation 1.5 to 3 hours, and Demo Thinking 4 to 5 hours in person. The Demo Academy is self-paced digital learning available on demand. Which format should we start with? Most teams start with Demo Upskilling to align around demo thinking, or with Advanced Demo Ideation when a concrete product brief is already on the table. Use the 20-second check on this page, or tell us your objective and audience and we will recommend the right entry point. Do we have to commission a demo after the workshop? No. Each format is complete on its own and your teams keep what they learn either way. That said, workshops are where the claims worth proving usually surface, so many teams leave with demo directions they then take into development with us. ## Not sure where to step in? Tell us your objective and audience, and we will recommend the right format - or take the 20-second check at the top of this page. Request workshop info --- # Blog Posts (74) --- ## Page: /blog/2024-relaunch-rebranding-and-repositioning-usp-in-the-demo-creation-sphere **Title:** USP 2024: Rebrand and Reposition | USP Demo Solutions **Description:** Inside USP Solutions' 2024 rebrand and repositioning as the leading demo creation expert for global CPG, personal care and beauty brands. ![USP 2024 Relaunch: Rebrand & Reposition] Back to Blog Videos # USP 2024 Relaunch: Rebrand & Reposition February 11, 2024 *In this article: why USP Solutions rebranded in 2024 and what the new positioning means for our clients in CPG, beauty and pharma.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [2024 USP Rebranding](https://vimeo.com/933271928) Cookie settings In early 2024 we relaunched USP Solutions with a new visual identity, a sharpened narrative and a single, clearly stated specialism: **demo creation**. After more than two decades of work behind the scenes for global beauty, home care, food and pharmaceutical brands, we wanted our market presence to match what our clients have been telling us for years that demo creation is its own discipline, not an extension of advertising or product design. ## What changed The new identity centres on the word *proof*. Our updated logo, colour system and typography are designed to feel scientific without feeling clinical, and to read clearly on retail materials, training videos and digital touchpoints alike. The new website, blog and demo library make it easier for R&D, marketing and trade teams to find inspiration and case studies relevant to their category. ## What stays the same Our team, our manufacturing partnerships in Austria and our end-to-end approach from feasibility study to global rollout are unchanged. Clients who have worked with us on phygital demos, indicator cards, sensory test kits and validated demo videos will recognise the same engineering rigour and the same commitment to claim substantiation. ## Why the repositioning matters Demo creation has historically been treated as a tactical activity inside larger campaigns. We believe it deserves its own seat at the table, with its own process, KPIs and partner ecosystem. Our 2024 relaunch is a public commitment to that point of view. To see how that thinking plays out in practice, browse our demo library or read our follow-up press release on redefining demo creation expertise . ## What this means for the brands we work with For the brand and R&D teams who partner with us, the relaunch is more than a visual refresh. It signals a sharper focus on demo creation as its own discipline, with clearer service lines for consulting, ideation, development and deployment. Practically, that means briefs can now be scoped against a specific stage of the demo lifecycle rather than treated as a single monolithic request, which makes timelines, budgets and ownership much easier to agree on up front. If you are planning a 2025 demo programme, the most useful next step is a short discovery conversation focused on which stage of the lifecycle currently slows you down most, scoping the claim, prototyping the mechanism, productionising for retail, or scaling across markets. The refreshed positioning lets us match the right team and the right tooling to that exact bottleneck, instead of defaulting to a full-stack engagement when only one piece of the chain actually needs support. The other practical implication of the relaunch is faster ramp-up on new engagements. Clearer service lines mean less time spent in discovery and more time spent on the work itself, which is particularly useful for brand teams operating on tight launch windows. If you have a launch on the calendar in the next two quarters, the most useful first conversation is now a 30-minute scoping call focused on the single deliverable that will most accelerate that launch, rather than a broader exploratory chat. The wider message of the relaunch is that the discipline of demo creation has grown up. What used to be treated as a marketing add-on now sits much closer to R&D and regulatory in the way it has to be planned, briefed and evidenced. Brands that recognise this shift early get a head start on the playbooks, partner relationships and internal capability that the next generation of demo programmes will require, and they will quietly outperform competitors still treating demos as a campaign expense. ## More on Watch & Listen Explore related articles from the blog. - Personal Interaction for Beauty Brands - Embracing Digital, Staying Human. - "Brand engagement today?" with Janat Soomro Previous Lancôme Clarifique – Oil Control Test Next WHY USP: Three Times The Value for Brands --- ## Page: /blog/3d-skin-mapping-brings-product-truth-to-the-surface **Title:** 3D Skin Mapping for Skincare Demos | USP Demo Solutions **Description:** How 3D skin mapping is bringing the conversation back to facts - giving skincare brands a measurable, on-skin demo format that survives the AI-filter era. ![3D Skin Mapping Reveals Product Truth] Back to Blog News: Demo Tools, B2B Insights & Updates # 3D Skin Mapping Reveals Product Truth August 12, 2025 *In this article: 3D Skin Mapping Reveals Product Truth.* After years of AI filters, airbrushed promises, and overproduced skincare claims, one tool is bringing the conversation back to facts. The 3D Skin Mapping Tool offers clear, observable evidence of skin condition and transformation, where both skincare brands and consumers, get a hands-on, scientifically backed response to the product truth What it offers is simple and compelling. A quick application of the demo patch onto the skin creates a high-fidelity 3D imprint, capturing everything from fine lines and pores to surface texture and overall condition. In less than a few moments, users have a clear, physical replica of their skin with striking clarity that can be analysed on the spot. For brands, this means an ultra-precise product recommendation tool, that opens a conversation with their consumers to communicate what their products do. Diego Kanda-Diwidi, CEO of USP Demo Solutions, sees it as a timely innovation. > ## “Consumers are tired of being told what a product can do. They now want to see what it does.” “The 3D Skin Mapping Tool gives brands the ability to show real results, instantly. It’s one of the most honest pieces of technology we’ve built and in today’s beauty market, that kind of transparency builds real loyalty,” he said. The tool has been designed for ease of use, may it be at retail counters, livestream broadcasts, clinical trials or expert panels. It requires no training and delivers results that are both instantly visible and scientifically relevant. For influencers and KOLs, it’s a credibility goldmine. Offering brands a powerful new way to tell their story. While at the same time supporting claims and demonstrating results in product launches, retail environments, and clinical studies. Whether it’s anti-aging formulas, resurfacing treatments, or hydration boosters, the before-and-after effect is no longer something consumers need imagine. What separates this tool from the rest is that while other skin analysis systems rely on software or image interpretation, this tool stays grounded in tactile, visual evidence. For an industry that thrives on credibility but often lacks tangible evidence, the 3D Skin Mapping Tool is a shift in how beauty brands can connect with their consumers. It offers a new level of clarity, not just on the skin but in the message being delivered. And as Diego puts it, “Demonstration is our language, this tool lets the skin speak for itself.” ## Where 3D skin mapping fits next The next wave of 3D skin mapping rollouts is moving beyond the beauty counter. Dermatology clinics are using the patches to document patient progress between appointments without relying on subjective scoring; influencer-led livestreams use them to give viewers an unedited reference point that survives a screenshot; and brand R&D teams use the imprints as a tactile artefact in stage-gate reviews, where leadership can literally feel the difference an active ingredient is delivering. Because each patch is a physical object, the data does not vanish when the screen turns off. Brands archive imprints alongside trial photography, regulators get a tangible record they can re-examine, and consumers walk away with a memento that quietly reinforces the claim every time they pick it up. That long tail of tactile proof is where 3D skin mapping starts to differentiate itself from purely software-based diagnostics, and it is why we expect the format to keep spreading across personal care over the next two years. ## How brand teams can deploy 3D Skin Mapping The practical move for brand teams interested in 3D Skin Mapping is to pilot it in one high-evidence environment first, a clinical trial, an expert panel, or a flagship counter, before scaling to creator content or sampling kits. Piloting in a controlled setting lets the team learn what good imagery looks like, what reading protocol works for non-experts, and how to talk about the result in plain language. Those lessons travel directly into the broader rollout and dramatically improve the quality of the imagery that reaches consumers. Once the pilot has produced a clean playbook, the same demo can flex across livestream, retail counter, training and influencer use without re-engineering. The key is to keep the protocol identical across channels, so a consumer who sees a creator's reading and then has their own taken at counter recognises the result as the same evidence. That consistency is what turns a striking piece of technology into a durable brand asset, rather than a one-off launch moment that fades after the press cycle. ## More on AI & Phygital Explore related articles from the blog. - From Sensory Symphony to Phygital Tech-sation - Phygital Touchpoints in the Beauty Consumer Journey - The Real AI Skin Scanner: Haut.AI Partnership Previous The Psychology of Consumer Belief in Product Demos Next Live Demos That Drive Trust & Sales --- ## Page: /blog/5-reasons-why-the-beauty-moment-of-truth-is-so-powerful **Title:** Beauty's Moment of Truth: Why It Matters | USP Demo Solutions **Description:** Five reasons the Beauty Moment of Truth matters - and how to engineer the demo, packaging and shelf cues around that decisive shopper second. ![Beauty’s Moment of Truth Explained] Back to Blog Blog: Insights & Demo Stories # Beauty’s Moment of Truth Explained February 28, 2023 *In this article: Beauty's Moment of Truth Explained - five reasons it matters more than any other touchpoint, and why it matters most for category leaders.* Following the discovery of a new brand, every subsequent consumer-brand interaction is an opportunity. We can pinpoint these moments which significantly influence the loyalty of a customer and the ultimate success of a product or brand, thus it is invaluably important to utilize them effectively. - ***Stimulus*** – the all-important first impression, when a consumer’s attention is grabbed. - ***Zero Moment of Truth*** – a concept developed by Google(1), referring to the online research that consumers conduct at home, shaping their perception of the brand prior to shopping. - ***First Moment of Truth** –* when the consumer sees the product in-store. - ***Second Moment of Truth** –* the at-home experience as the customer uses the product. By incorporating an interactive element into a beauty product marketing strategy, it is possible to create a 5th opportunity, referred to as the *Beauty Moment of Truth* *(BMOT)(*2). This moment of interaction, centred around an emotional sensorial experience, forges a powerful brand-consumer bond and due to its highly emotional nature, can be the most influencing moment in the decision-making process. **The BMOT has 5 main benefits for both brand and consumer:** - Interaction – having a demo tool to hand provides an easy way to initiate a two-way conversation and engage the customer. They receive a personal service whilst feeling involved and having fun! - Emotion – the senses are stimulated and the consumer subconsciously associates this sensory experience and information with the brand. Bonding is initiated and lasting memories are created. - Learning – by utilizing a test strip for skin, hair, deo, sun or body care, consumers learn something about their beauty traits or needs. Again, the brand has an impact on a personal level, something which is highly valued by consumers. - Revelation – this true *‘A-ha’ moment* gets the individual thinking about how they can change their beauty regime to better treat their personal needs. - Transformation – the cumulative result of the above experiences directs the consumer towards the product that best meets their needs. Post-purchase, the product performs and solves its problems, encouraging brand loyalty. Procter & Gamble famously believes that “shoppers make up their mind about a product in the time it takes to read this sentence”, an insight which has encouraged the growth and increased the sophistication of in-store marketing. In an industry where every impression counts, make as many as you can and make them memorable! ## How to win the beauty moment of truth in your category The practical way to act on the five reasons is to map the exact moment of truth for each of your hero SKUs and design one demo for each. For a serum it might be the first application on bare skin; for a foundation it might be the colour match check; for a fragrance it might be the dry-down at 30 minutes. Naming the moment is what turns it from an abstract concept into a brief a team can execute against. From there, equip the moment with one repeatable, sensory-rich demo and train every consumer-facing person to deliver it the same way. Whether it is a beauty advisor, a livestream host, a creator or a sampling agent, they should all guide the consumer through the same 30-to-60-second experience. Brands that own their moment of truth in this disciplined way consistently outperform brands that leave it to the consumer to discover the product on their own, because the moment is too important to leave unaccompanied. It is also worth measuring the moment of truth as its own funnel. Most brands measure activation reach and sales separately, with nothing in between. Instrumenting the moment itself, how many consumers engaged with the demo, how many completed it, how many took a sample, how many converted within 30 days, turns an intuitive concept into a managed asset. Once it is measured, it can be optimised, and the moment of truth stops being a creative idea and starts being a recurring line item in the business. ## More on Retail & Influence Explore related articles from the blog. - Live Demos That Drive Trust & Sales - Influencer Demos: Simple. Real. Proven. - Briefing Skinfluencers and Dermafluencers with Demo Assets Previous Brand Activation in 3 Simple Steps Next Packaging Insert Demos for E-Commerce Engagement --- ## Page: /blog/a-new-way-for-rd-teams-to-communicate-complex-science-to-clear-understanding **Title:** How R&D Communicates Innovation | USP Demo Solutions **Description:** A structured workshop format that helps R&D directors and VPs of innovation translate complex lab work into clear stories executives and partners can act on. ![Helping R&D Communicate Innovation to Executives] Back to Blog News: Demo Tools, B2B Insights & Updates # Helping R&D Communicate Innovation to Executives July 10, 2025 *In this article: how a new Demo Innovation Workshop is helping R&D leaders translate complex science into a story that communicates clearly to executives and cross-functional partners - a press-release-style update on the format that R&D leaders can use internally to brief executives and cross-functional partners on new lab work.* **Audience focus:** this article is written for R&D directors, VPs of Innovation and CTOs who need a structured internal process for explaining new innovation to executives, regulators and cross-functional partners. For a marketing-led perspective covering campaign integration, see marketing storytelling for science-led brand launches ; for the consumer-facing translation layer, see building lab-to-shelf consumer demos . With innovation cycles speeding up and proof points getting harder to defend internally, R&D teams are under continued pressure to brief executives, regulators and cross-functional partners clearly and convincingly before any external rollout begins. Product science doesn’t speak for itself. It’s complex, often invisible, and usually gets lost in translation between R&D and the rest of the world. Technical teams might fully understand the innovation, but they often struggle to sell the idea to senior business leaders who aren’t technical; or communicate the benefits so the consumer can truly understand its advantages. Especially when the claims are new, technical, or hard to picture. Building upon this need along with our years of experience developing high-impact, science-driven demo tools, the Demo Innovation Workshop was created. This new hands-on format is designed for R&D teams that need to translate what’s happening at the lab into something that decision-makers, marketers, and consumers can understand. The workshops are conducted in person, either as one-time sessions or recurring events, and focus on rapid collaboration. Teams work directly with USP’s demo creation specialists to co-develop functional, scalable demos that bring product benefits to life visibly, instantly, and memorably. Diego Kanda-Diwidi, CEO of USP Demo Solutions, explains, “A good product demo must make the audience believe in how and why the product works and matters. Our workshops help teams move faster to turn complexity into clarity and build demos that speak for their science.” With more than 2500 projects successfully completed with over 480 brands around the world, the team behind this approach knows what it takes to bridge the gap between product science and actual impact. To see some real-life examples of what this looks like, visit usp.at/demo-library . For details about the workshops, go to usp.at/solutions . For inquiries or to schedule a discovery call, visit usp.at/contact . ## How R&D teams can apply this For R&D leaders, the practical shift is to treat the demo as a deliverable of the project, not a marketing afterthought. Add a demo brief alongside the technical dossier at the formulation freeze stage, so the visual proof is designed while the science is still being defended internally. That single change forces the team to articulate, in plain language, what the molecule actually does and what a non-scientist would have to see to believe it. A useful next step is to build a short internal library of "one-slide demos": for each platform technology your lab owns, capture one repeatable, visible experiment that proves the mechanism in under 60 seconds. These become your reusable assets across pitches, sales training, regulatory conversations and consumer activations. Over time, this library becomes a quiet but powerful translation layer between the lab and the rest of the business, and it dramatically reduces the rework that happens when marketing tries to invent a story the science cannot support. A final habit worth building is to pair every new platform technology with a named "demo owner" inside R&D. That person is responsible for keeping the one-slide demo current as the science evolves, so the rest of the business is never working from a version that is six months out of date. It is a tiny operational change with a disproportionate impact, because it stops the slow drift that otherwise creeps into how the brand talks about its own science. ## More on Science into Proof Explore related articles from the blog. - From Lab to Shelf: Designing Consumer Demos That Convert - Marketing Storytelling for Science-Led Brand Launches - Wonders of Scientific Brand Communications Previous Embracing Digital, Staying Human. Next The Psychology of Consumer Belief in Product Demos --- ## Page: /blog/ai-demo-videos-for-beauty-and-personal-care **Title:** Functional Beauty Demo Videos | USP Demo Solutions **Description:** How global beauty and personal care brands use functional demo videos to prove SPF, hydration and anti-ageing claims in formats consumers actually finish. ![Functional Beauty Demo Videos] Back to Blog Blog: Insights & Demo Stories # Functional Beauty Demo Videos January 12, 2026 If you’re leading R&D, marketing, or product development at a global beauty or personal care brand, you’re probably battling to make real functional product benefits stand out in a fast-scrolling, video-first world. Science matters, but few decision-makers (or even consumers) want to wade through dry clinical charts or textbook jargon. They want to **see** clear proof, in seconds, in a way that actually feels credible and engaging. This is exactly where USP Demo Solutions steps in. We’re not your typical creative shop. We’re a demo creation company trusted by iconic personal care and home brands for one big reason: we turn complex product science into visual, sensory, and phygital demos and then evolve those experiences into demo videos. These are the tools that get real science to cut through on TikTok, e-commerce, the pharmacy aisle, or at the trade counter. And, yes, we’re the team behind the scenes making sure those slick demo videos your global teams need, so they can be truly believed by anyone, everywhere. ## Why Demo Videos Are Changing the Game For Gen Z, Millennials, and even the young-at-heart Gen X, science means nothing until you see it work. The old rules of traditional TV spots, technical shelf-talkers etc. are giving way to ultra-short, sensory video content. But here’s the catch: **great videos still need real, visible science at their core**. These can be scaled, personalised and remixed content. But what you show must remain grounded in reality, or your credibility is instantly at risk. ![Computer screen showing a St. Ives skincare efficacy demo video, with a presenter conducting a patch test demonstration] ## USP’s Approach: Translating Science into Visual, Snackable Proof Our job at USP Demo Solutions is to bridge the gap between hard research and a wow moment on screen. This isn’t just about making cool content, it’s about supporting real business goals for R&D and marketing: proof of claim, faster retail decisions, clearer consumer trust, and global rollout. Here’s a quick look at how we work, and what makes our process stand out: ### 1. Translating R&D Science into Visual Demo Hooks - First, we partner with your R&D or marketing leads to identify your functional claim (hydration? oil control? barrier repair? anti-dandruff?). - We break down the data, then hunt for the most **visible, physical shift**, colour change, skin texture, oiliness, UV reaction, or pH variation that happens when your product works. - Our signature demo tools **skin testers**, **scalp testers**, UV indicators, hydration sensors, 3D mapping strips, and interactive cards turn those invisible metrics into simple, camera-ready proof. Case snippet: One major global brand needed to back up a “72-hour hydration” claim for a hero moisturiser. We distilled their instrumental data into a single-use hydration test card that showed a colour change before, after, and even 72 hours post-application. This credibly visualised the claim and, with a single filming session, became the backbone for AI-localised demo videos in 27 languages and 3 continents. ### 2. Prototyping, Validation & Making It Camera-Ready - Next, prototypes are stress-tested; can the effect be seen on camera in under 5 seconds, and does it work across every shade, age, or hair/scalp type? - We also validate for repeatability and durability, as these assets will fuel videos, in-store demos, influencer content, and even e-commerce modules. It’s all about making the science “snackable,” but never fake. - Interactive elements, like QR-linked testers, let users go phygital, scan, see live proof, trigger an AI-personalised video experience. Case snippet: For a major Japanese skincare launch focused on microbiome benefits, we developed a “skin barrier test” with a live, colour-based result. Beauty advisors not only showed the effect in real life, but the demo became the “hero moment” in edited explainer videos, layering in educational overlays for even more impact. ### 3. Documenting for Scale & Legal Protection - Every validated demo tool comes with science-backed protocols and usage guides so global and local marketing, trade, and retail teams get the same proof and consistency at every point of use and across every video adaptation. - Well-documented demos make it easy to repurpose hero video moments (think: the colour shift or skin shine reduction) for editing and localising, without the risk of losing the scientific claim’s integrity. ### 4. Industrialising & Going Video-First - Once the demo is robust and repeatable, we go full scale from manufacturing thousands of cards or sensors to prepping video shoot guidelines, so agencies or in-house teams always get the same standout footage. - This means editors can generate endless variants (vertical, horizontal, multilingual, region-specific) around foundational live proof not generic AI “deepfakes” or simulated results. ![Scientist in a white lab coat holding two pink flowers over transparent containers to visually compare product efficacy results] Every R&D leader or marketer wants solutions anchored in impact. At USP, we measure success through: - Claim Clarity: The hero demo is the “a-ha” proof, so claims are instantly clear, not buried in text. - Consumer Trust: Authentic, live proof in videos builds immediate and lasting belief even when content is algorithmically remixed. - Retail Engagement: Beauty advisors and pharmacists gain tangible, functional tools, not just talking points demo videos become recruitable assets, not one-off content. - Scalability: Validated demo footage powers hundreds of localised video and phygital journeys, no need for a film crew in every market. - Faster Decision-Making: Whether on the retail floor or in the DTC e-commerce funnel, visual proof drives action and conversion. For more ideas on driving engagement, see our deep dive on how demo workshops unlock engagement . ## What Makes USP Unique in This Space? Sure, there are plenty of agencies and video tools out there. But USP Demo Solutions is different: - We own the “invisible to visible” journey, not just the filming. Our in-house R&D, prototyping, and documentation ensure demos are fully validated, globally compliant, and always repeatable ready for camera, and marketplace. - We invent and manufacture proprietary technologies from skin type tests to UV and scalp testers, optimised for retail, online and phygital journeys. - Our work doesn’t just drive videos. It underpins influencer events, retail consultant training, and global digital campaigns for brands as diverse as L’Oréal, Unilever, Nivea, Colgate-Palmolive, or Stada. For the cognitive-science companion to this feasibility-first piece, see the psychology of consumer belief in product demos . ### Where to Go Next? If this approach to demo innovation, real science, and scalable video storytelling connects with your goals, connect with our demo creation team . We’ll help you translate complex product science into snackable, trustworthy demos that are ready to run in the world. Or, take a deeper dive into the future of hybrid demos in our blog on emerging phygital demo trends . ## More on AI & Phygital Explore related articles from the blog. - On-Skin Diagnostics: Next-Gen Beauty Care - Next-Gen Demos for Beauty & Home Care - Phygital Demos: Bridging Physical & Digital Previous Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof Next Breaking the Demo Execution Barrier --- ## Page: /blog/ai-hub-consumer-experiences **Title:** AI Hub: Consumer Experiences | USP Demo Solutions **Description:** Press release: USP Demo Solutions expands into AI consumer experiences, creating personalised, interactive brand activations in as little as two weeks. ![From Demo Creation to AI Consumer Experiences] Back to Blog News: Demo Tools, B2B Insights & Updates # From Demo Creation to AI Consumer Experiences September 23, 2026 *Press release* *Bringing personalised, interactive brand activations to life in as little as two weeks* **Klagenfurt, Austria, September 2026** - For more than 20 years, USP Demo Solutions has helped global brands turn product science, claims and benefits into experiences consumers can see, understand and believe. Now, the Austrian company is taking the next step, evolving from a demo creator into an AI Consumer Experience Partner. Through its digital [AI Hub](https://ai-hub.usp.at) , USP develops customised apps and interactive experiences around individual brands, products, campaigns and consumer needs. From beauty and personal care to healthcare, home care and food, these experiences are designed to make brand activations more relevant, engaging and personalised. And they can be brought to life in as little as two weeks. > “Consumers don't just want brands to tell them what a product does. They increasingly expect experiences that are relevant to them and give them something to interact with,” says Diego Kanda-Diwidi, CEO of USP Demo Solutions. “We see an opportunity to help brands move beyond traditional product demonstrations and create consumer experiences that are more personal, interactive and useful.” ## AI as a tool for better brand activation AI here is used as a practical tool within the activation, helping experiences respond to consumers, personalise content and guide them towards relevant products or information. A skincare brand, for example, could create an interactive experience that helps consumers understand their skin needs and discover a suitable product or routine. A haircare brand could guide consumers through their hair concerns. A product launch could turn a traditional campaign into an interactive consumer journey. The experiences can support launches, retail activations, events, influencer campaigns, e-commerce, education and digital marketing. USP's AI Hub enables brands and agencies to move from an initial concept to a working customised experience without the long development cycles traditionally associated with digital projects. > “AI is not the product. It is a tool that helps us make the activation smarter, more relevant and more engaging,” says Kanda-Diwidi. “Our starting point is always the brand needs, the product and the claim. We then use the right tools to turn that product story into an experience. Our ambition is to move from idea to activation in weeks, not months.” The move builds on USP's more than two decades of experience working with global consumer brands and translating complex product science into tangible demonstrations and experiences. Every product has a claim. USP turns that claim into an experience. The future of consumer experience is personalised, intelligent and interactive. ## About USP Demo Solutions USP Indicator Solutions GmbH is an Austrian company specialising in the ideation, development and deployment of science-based product demonstrations and consumer experiences. For more than 20 years, USP has worked with global consumer brands across beauty, personal care, healthcare, home care and food, translating product science and claims into tangible demonstrations, tools and experiences. Headquartered in Klagenfurt, Austria, USP works with brands internationally. ## Media contact USP Indicator Solutions GmbH Klagenfurt, Austria [+43 463 459040](tel:+43463459040) [info@usp.at](mailto:info@usp.at) ## More on AI & Phygital Explore related articles from the blog. - AI Isn't the Product. It's What Makes Demonstrations Smarter - AI-Personalised Skincare & Haircare Demos - Functional Beauty Demo Videos Previous Omni Demo: One Story. Multiple Demonstrations. All Audiences. --- ## Page: /blog/ai-is-not-the-product-it-makes-demonstrations-smarter **Title:** Why AI Makes Demonstrations Smarter | USP Demo Solutions **Description:** USP does not start with AI, it starts with the product claim. See how custom AI-powered demonstration journeys turn complex science into consumer proof. ![AI Isn't the Product. It's What Makes Demonstrations Smarter] Back to Blog Blog: Insights & Demo Stories # AI Isn't the Product. It's What Makes Demonstrations Smarter June 30, 2026 *In this article: why USP starts its AI work with the product claim rather than the technology, and how custom AI-powered demonstration journeys turn complex science into proof consumers can see and trust.* Artificial intelligence is everywhere. Yet for many R&D and marketing teams, how to use AI in a way that actually helps consumers understand their products is still unclear. At USP, the AI journey starts somewhere different. ## Start With the Claim, Not the Technology Instead of beginning with the technology, we begin with the product claim. What benefit are you trying to prove? What question does the consumer need answered? How can we make that moment of understanding simple, engaging, and memorable? That mindset has shaped our latest AI capabilities. Rather than building software for its own sake, we create custom AI-powered demonstration journeys that help brands transform complex science into interactive experiences consumers can see, understand, and trust. A consumer can scan their skin, analyze their scalp, answer a few guided questions, or compare a before-and-after result. AI interprets the information, explains what it means, recommends the most suitable product, and guides the consumer toward a confident purchase decision. The technology works quietly in the background, while the product benefit takes centre stage. ## Every Journey Is Custom, Not One Size Fits All These experiences can be designed for retail environments, live events, e-commerce, influencer activations, training programmes, or internal education. They often combine physical demonstrations with digital intelligence, creating seamless phygital experiences that connect visible proof with personalised guidance. What makes this different is that every solution is built around the brand's product, claim, audience, and activation channel. We do not offer a one-size-fits-all platform. Every journey is **custom designed** to make a specific product benefit easier to understand and more compelling to experience. ## What This Means for R&D and Marketing Teams For R&D teams, these AI experiences help translate scientific evidence into something consumers can immediately grasp. They turn dense technical data, test results, and formulation science into a clear story that a shopper can follow in seconds, without losing the rigour behind the claim. For marketing teams, they create engaging moments that capture attention, encourage interaction, and strengthen confidence in the brand. Instead of simply reading a claim, consumers become active participants in discovering how a product works for them. The journey typically follows a simple path: engage the consumer, assess their needs, explain the science in an accessible way, recommend the right solution, and support conversion. It is a practical application of AI that creates value for both the consumer and the brand. ## Built With Responsibility in Mind At the same time, every project is developed with responsibility in mind. We consider data minimisation, cybersecurity, AI assurance, regulatory review, quality control, and claim alignment throughout the development process. The result is an experience that is not only engaging but also trustworthy and appropriate for the intended use. ## The Future of Product Demonstrations The future of product demonstrations is not about replacing human interaction with artificial intelligence. It is about making demonstrations more personal, more interactive, and more relevant. When consumers participate instead of simply watching, product claims become easier to understand, easier to remember, and easier to believe. Let us be clear: at USP, AI is not the product. It is what makes demonstrations smarter. It is the engine that helps transform product claims into visible proof, personalised guidance, and meaningful consumer experiences. That is how we help innovative brands bridge the gap between science and understanding, turning complex claims into moments that inspire confidence and action. **AI powers the experience. Your product earns the trust.** If you want to see how this works in practice, explore our demo solutions . ## More on AI & Phygital Explore related articles from the blog. - AI-Personalised Skincare & Haircare Demos - Functional Beauty Demo Videos - On-Skin Diagnostics: Next-Gen Beauty Care Previous Inside Our Workshops Next The Hidden Cost of Waiting Too Long to Think About Demos --- ## Page: /blog/ai-powered-experiences-the-future-of-sensory-product-demos-in-beauty-and-home-care **Title:** Sensory Demos for Beauty Brands | USP Demo Solutions **Description:** Why sensory product demos - touch, scent and visible result - are becoming the default proof format for beauty and home care brands launching in retail. ![Sensory Demos: Beauty & Home Care] Back to Blog Blog: Insights & Demo Stories # Sensory Demos: Beauty & Home Care November 17, 2025 If you’re in a shop, or maybe scrolling on your phone, and you get to *see* exactly how a new moisturiser makes your skin glow, or watch a cleaning spray clear grime from a surface in real time without having to buy it first, it is priceless. Sensory demos have quietly changed the way we discover, trust, and yes, fall a little bit in love with our beauty or even home care products. For marketing, R&D, and product managers, the possibilities are honestly next-level. ![Skin hydration test strip card used in a sensory beauty demo to reveal personalised results] ## What Makes Sensory Demos So Powerful Right Now? We’re living in an era where unboxing is everything, and nobody wants to feel like just another customer in a crowd. Gen Z and Millennials expect products to speak to them personally, not just through words but through experiences, touch, sight, and even emotion are everything. Sensory product demos tap into exactly this craving. They help make product science instantly visible, hands-on, and quite frankly way more fun than a pile of technical claims. ![Garnier skincare routine guide featuring skin type test strips held by hands alongside model and product images] ## What Does It Actually Do in a Sensory Demo? Let’s keep this simple, our demos unlocks a product’s ability to feel surprisingly personal and pretty clever. Here’s how: - **Personalisation:** Have you noticed virtual tools that match foundation shades or suggest the best face cream after a selfie scan? Our demo tools take your skin, hair, or even scent vibes and turning them into tailored suggestions or personalised guides. - **Instant Feedback:** AI-powered sensors and on-skin demos can show results on the spot. Like seeing your individual skin hydration or oiliness using a test card. That reaction? It’s real, scientifically backed, and genuinely connects the dots between product claims and your own experience. - **Bridging Phygital…Physical Meets Digital:** Tools like QR codes, mobile experiences, and digital overlays bring demos to life outside traditional stores. The real magic is letting people test and learn wherever, whenever. This suits the digitally native consumer down to the ground. ## How Sensory Demos Look in Beauty and Home Care (With a Human Twist) We’ve all seen the beauty shopping aisle teeming with claims, hydration this, long-lasting that. Sensory demos move from words to proof. Let’s share a few ways they pop up: - **Touch-and-See Test Cards:** For skincare and haircare, test strips and cards change colour or texture based on your skin or hair, right before your eyes. Suddenly, there’s evidence you can see and touch… without filters. - **Hydration, pH, or Oil Sensors:** Imagine holding a small card or sensor against your skin for a few seconds, then seeing a change. The science is packaged in a way that anyone can understand. This kind of demo is both Instagrammable and informative, making it a win for both brands and customers. - Smart Demos for Home Care: In home care may it be cleaning, laundry, surface protection, demos can show how a product removes dirt, neutralises odours, or maintains brightness. The interaction feels less like an ad and more like a mini science show. ![Home care demo showing dish soap poured to demonstrate visible cleaning performance] ## It’s Not Rocket Science It’s tempting to think only mega-brands or tech giants can pull this off. Truth is, starting a killer sensory demo doesn’t require a room full of coders and lab coats. The best approach is working with a team who knows: - How to connect R&D findings to relatable stories people actually care about - The knack for turning technical claims into visual ‘wow, I get it!’ moments - Being able to bridge digital and physical seamlessly, so no one gets left out ![USP Demo Solutions dandruff test strips used to demonstrate a scalp diagnostic in a beauty demo] ## Why This Matters for Gen Z and Millennial Audiences Let’s not kid ourselves. Gen Z and Millennials spot over-scripting, over-selling, and boring a mile off. But they’re switched on to realness, action, and new ways to engage. - Desire for transparency, proof is in what they see, not what they’re told. - Sustainable and ethical expectations. Sensory demos are ideal for do-it-yourself, low-waste, and even virtual try-on solutions. - Love of sharing. A demo that feels fresh and interactive is going to be shared in seconds. (We all know peer endorsement > traditional ad these days.) ## The Future’s Bright (and Waaaay More Interactive) Enabling truly memorable demos that build trust, excite curiosity, and turn a moment of discovery into a lifelong relationship with a product. As digital and physical keep merging, demos will become even more immersive, social, and tailored to individual people and moments. For today’s marketers, R&D pros, and brand creators, now is the perfect time to take demos beyond the PowerPoint and into the hands of next-gen, sensation-hungry shoppers. If you’re curious about what an sensory demo could do for your brand, or if you’re just ready to move from theory to action, we’re always here for a chat. Whether it’s advice, inspiration, or a full demo journey, check out what we’re working on across our sensory demo practice or reach out through our contact page . Ready to create some real “a-ha!” moments together? Let’s make it happen. ## More on Beauty & Sensory Explore related articles from the blog. - Breaking Down Stereotypes - Thinking Outside the Box - What HBR's "Science of Sensory Marketing" Means for CPG Previous R&D & Marketing Demo Brief Next On-Skin Diagnostics: Next-Gen Beauty Care --- ## Page: /blog/animation-illustration-or-live-experiment-how-to-choose-the-right-product-demonstration **Title:** Animation, Illustration or Live Experiment | USP Demo Solutions **Description:** When to pick animation, illustration or a live experiment to demonstrate FMCG product efficacy - a decision framework for science-backed CPG claims. ![How to Choose the Right Demo Format] Back to Blog Blog: Insights & Demo Stories # How to Choose the Right Demo Format October 6, 2025 *In this article: how to choose the right demo format, animation, illustration or live experiment, for your claim.* For brands in fast-moving consumer goods, especially those juggling science-backed claims, the medium used to demonstrate product efficacy deeply influences credibility, education, and shopper trust. Whether you’re managing technical claims, developing training for field teams, or equipping marketing to make science understandable, the way you visualise proof determines how your audience responds. Let’s walk through a decision guide built from our hands-on experience so you can select the right approach: animation, illustration, or live experiment. We’ll give you a clear decision flow, a direct comparison, real FMCG examples, and practical tips. ## The Three Essential Jobs of a Product Demonstration - **Explain the invisible**: Reveal what can’t be seen. For example microscopic action, cell biology, or how molecules interact beneath the surface. - **Show a mechanism**: Clarify how a process unfolds, such as how active ingredients disrupt stains or soothe irritation step by step. - **Prove an outcome**: Offer visible, repeatable evidence at that critical moment when a decision is made, whether in-store or digital. ## Decision Tree: How to Choose the Right Demonstration Medium Making the best choice comes down to six practical parameters. Here’s how we structure the selection process at USP: - **Mechanism visibility**: Is your product’s action invisible, microscopic, or only surface-level? - **Safety**: Can all steps be demonstrated safely in front of consumers? - Time: Does visible proof emerge quickly, or would a simulation be more effective? - Budget: What level of investment is reasonable for your channel and campaign? - Repeatability: Will the same proof need to be delivered over and over, worldwide? - Regulatory sensitivity: Are there restricted ingredients or claims needing tight message control? Here is a simplified decision flow based on our hands-on work: - If your key effect is microscopic or internal (cellular mechanisms, microbe action): Choose Animation. - If the effect shows clearly in discrete, visual steps (e.g., ingredient breakdown, modular system): Choose Illustration. - If proof can be delivered safely, quickly, and convincingly in front of people: Choose Live Demonstration. - If not, rely on animation or illustration with simulated outcomes or validated secondary proof. ### Visual Decision Tree *Use this as an internal tool: Start with your product mechanism. Is it invisible? If yes, animation is optimal. If your story flows in clear static stages, illustration is best. Can you safely show the tangible outcome live, in seconds? Then nothing beats the immediacy of a real demo.* ## Comparison Matrix: Animation vs Illustration vs Live Experiment Criteria Animation Illustration Live Experiment Mechanism Visibility Unmatched for microscopic or internal processes Ideal for static, modular processes Works only for surface-level, visible phenomena Repeatability Infinite, perfect for scale Static and reusable Varies dependent on test control Engagement Visually dynamic, narrative-driven Clear, step-by-step, easy to reference High at point of purchase or decision Duration / Speed 30–120 seconds (video) One panel or modular deck Setup: minutes. Show: 5 seconds to 3 minutes Budget Moderate to high (depends on 2D vs 3D) Lower (varies with detail and panel count) Flexible (depends on test type, materials) Regulatory Sensitivity High control over every element High for teaching, moderate for outcomes Requires rigorous protocols and staff Proof Strength Best for explaining mechanisms Best for teaching and protocol training Undisputed for direct outcome proof ## Concrete FMCG Examples, How Approach Shapes the Demo ### Skin Barrier Repair - Animation: See ceramide molecules rebuilding the lipid matrix, showing a transition from damaged to healthy skin on a molecular level, offering clear support for claims around visible repair. - Illustration: Side-by-side cross-sections of damaged and repaired skin, annotated, ideal for education or key visual assets. - Live Demo: Non-invasive skin barrier tester, rapid patch test with measurable change; dermatologist-led, safe for in-store or training events. ![Woman with long hair showcases a skincare product at an outdoor event on a sunny day.] ### Micellar Cleansing - Animation: Micelles attract and encapsulate oily residues and debris, seen in 3D or high-quality 2D visualisation. - Illustration: Process infographic, showing before-after on a single skin patch. - Live Experiment: Make up remover demo card, show removal within seconds. ### Enzyme Stain Removal - Animation: Cut from visible stain to molecular enzyme-substrate action, then back to visibly clean fibre all under a minute. - Illustration: 4-step diagram: apply, bind, degrade, rinse. - Live Demo: Real-time observation as the enzyme dissolves the stain, recorded or performed live. ### Oral Mouthwash Disruption - Animation: Bacterial colonies dispersing after rinse, complete with colour labels for biofilm and active ingredient. - Illustration: Two-panel dental chart, before and after treatment, simple visual cue for education. - Live Experiment: Demo card to show oral rinse ingredient that kills germs, quick and clear for dental professionals or even shopper demo. ## Request a USP Storyboard and Test Plan If you’re developing new claims, training materials, or shopper education assets, we recommend mapping your demonstration strategy. Contact us for a bespoke storyboard, MoA animation, demo solution or live demo tailored to your product’s science and brand ambitions. You can also dig deeper in our Demo Library curated to inspire marketers, educators, and R&D teams find the clearest, most credible format for their story. ## Key Takeaways for Decision Makers - Mechanism of action animation: A short video that shows, in easy-to-understand visuals, how your product works at a deep (cellular, molecular) level. - Scientific illustration: Explain the steps in a process, ingredient action or product benefit. - Live product demo: Showing the effect of your product in real time, whether in-store, online or in training. ## Strengthen Your Demo Mindset Our philosophy at USP Demo Solutions is that the right demonstration method builds belief. With the right mix of medium, message, and method, you can create product demonstrations that bridge the trust gap and empower confident decision-making across markets. ## More on Demo Strategy Explore related articles from the blog. - Redefining Demo Creation Expertise - 3 Steps: From Data to Demo - Pro Demos: Experience Meets New Innovation Previous Video vs Phygital Demos: Best Conversions? Next FMCG Demo Innovation Workshops --- ## Page: /blog/beyond-smoke-and-mirrors-another-way-to-prove-product-claim **Title:** Cosmetic Demos Past Smoke & Mirrors | USP Demo Solutions **Description:** Beyond smoke and mirrors in cosmetic marketing: why on-skin demo videos beat hype, and how science replaces special effects in proof-driven campaigns. ![Cosmetic Demos Beyond Smoke and Mirrors] Back to Blog Blog: Insights & Demo Stories # Cosmetic Demos Beyond Smoke and Mirrors April 3, 2023 *In this article: cosmetic demos beyond smoke and mirrors - using on-skin demo videos and science to replace special effects.* How delighted I am to expound upon the topic of cosmetic industry demos! As a gal of refined tastes, I must say that the use of videos to showcase product benefits is an idea that has its merits. On the other hand let us not forget that in the world of cosmetics, you need to rely on science rather than special effects to showcase the high-quality, cost-effective executions of your products. One mustn’t be fooled by fancy graphics and flashy lights, oh no! Rigorous testing and data-driven results need to be used to prove the worth of your wares. But why can’t these two powerful tools join to illustrate what the consumer is getting? And so, with great pleasure, I bring to your notice that both marketing teams and R&D teams in the cosmetic industry are utilizing such videos to prove their product claim – scientifically – to great effect. Not only are these videos used for external marketing purposes, but they are also utilized for internal buy-ins, events, and demo development. What a splendid way to showcase the benefits of your products! I recall developing a video for an R&D team that presented a video showcasing the performance of their new toothpaste. They used specially developed flowers that were simultaneously submerged in the new product as well as a competitor. It was truly a marvel of science, and I must say, as the flower from the competitor wilted and lost its colour while the newly developed product kept it fresh and bright. I just had to go out and try the product for myself. Our video capabilities help you to showcase the true quality and value of your product. We’re not interested in flashy special effects or gimmicks to grab your attention. Instead, we help you to demonstrate the science behind your product and how it delivers what it promises. Just like a scientist conducts experiments to prove a hypothesis, we ideate with testing and research to prove the effectiveness of your product. Our video showcase can do this with scientific evidence, so you can see for yourself how your product performs vs. competitors and delivers real benefits. It’s not about smoke and mirrors; it’s about delivering results you can trust. In conclusion, let us remember that in the world of cosmetics, it is not about smoke and mirrors, but about science and efficacy. So, next time you need a cosmetic industry demo, keep your wits about you and look for one with evidence-based results. And, if all else fails, simply remember the wise words of my dear friend Martha: ” Cold water is the only toner you need,” …yeah right! For a deeper read on how to make those evidence-based results hold up outside the lab, see our companion piece on making product claims survive reality . ## How to design a "no smoke and mirrors" demo The practical test for whether a demo is honest is to ask three questions before signing off the brief. Could a consumer reproduce this at home with the actual product, not a stunt version? Does the demo work on a person who has never been trained on it? And would the brand be comfortable if the demo were filmed by a journalist or a regulator without warning? Any "no" is a signal to redesign before the asset goes anywhere near a creator or a counter. From there, the next step is to publish, internally at least, the protocol behind the demo. A one-page protocol that names the materials, dosing, timing and expected outcome turns the demo from a piece of magic into a piece of evidence anyone in the business can defend. Brands that operate this way build a quiet competitive advantage, because their demos survive scrutiny that competitor demos do not, and that resilience compounds across every regulatory conversation, retailer review and consumer-facing moment. It is also worth treating transparency as a recruiting tool inside the business. R&D talent, regulatory leads and senior marketers are increasingly drawn to brands that publish their protocols and stand behind their demos, because that posture signals a culture that takes evidence seriously. The reputational upside of being known as a brand whose demos hold up to scrutiny compounds quietly over years, and it shows up in the calibre of partners willing to work on the next launch. ## More on Science into Proof Explore related articles from the blog. - OTC's Science Is Lost on Consumers - The First 8 Seconds: The Science of Capturing Attention in Demos - Making Product Claims Survive Reality Previous Word-of-Mouth Strategy with Social Creators in Cosmetics Next Find Your Consumers’ Perfect Products --- ## Page: /blog/beyond-the-lab-alma-alibegovic-on-cosmetics-challenges **Title:** Cosmetics Industry Challenges Today | USP Demo Solutions **Description:** Beyond the Lab: Alma Alibegovic on the operational challenges facing cosmetics brands and how demos prove claims to today's shopper. ![Cosmetics Challenges with Alma Alibegovic] Back to Blog Podcast # Cosmetics Challenges with Alma Alibegovic May 24, 2024 *In this article: an episode of our Beyond the Lab series in which Alma Alibegovic discusses today’s biggest cosmetics industry challenges and the role of credible product demos in solving them across the wider industry.* Alma Alibegovic has spent her career at the intersection of formulation science, regulation and brand storytelling, and that perspective makes her one of the most direct voices on what is genuinely hard in cosmetics right now. In this Beyond the Lab conversation she works through three pressure points she sees in nearly every brief: shrinking trust in claims, the speed of social proof, and the rising bar for ingredient transparency. ## Trust in claims Consumers no longer take a percentage on a pack at face value. Alma argues that claims now need to be paired with something the shopper can see, hold or test for themselves which is exactly the gap a well-designed demo fills. A diagnostic card, a sensory tester or a phygital reveal turns a number into an experience. ## The speed of social proof A creator can dismantle a brand promise in a 30-second video before the marketing team has had its morning coffee. The defensive answer, Alma says, is to make sure the same product story stands up to a hand-held demo by anyone, anywhere. If your demo works in a creator’s bathroom, it will work in a Sephora aisle too. ## Ingredient transparency Modern cosmetics buyers want to know not just what is in a formula but why it is there and what it does. Demos that visualise mechanism of action how an active reduces sebum, hydrates the stratum corneum, or shields against UV bridge the gap between an INCI list and a benefit. For a complementary perspective from another USP voice, see our episode What is a Demo? with Niccolò Palazzoni . ## How brand teams can act on this For brand teams in cosmetics, the practical next step is to separate the challenges that are real from the ones that are inherited. Sit with your last twelve months of launches and sort the friction points into two buckets: structural issues that the category creates, and self-inflicted issues that come from how the brief was written. Most teams discover that more than half of their pain is self-inflicted, which is good news because that half is fixable without waiting for the market to change. From there, pick the single issue that costs you the most time and money, almost always either claim substantiation or repeatable demo execution, and run a 90-day sprint focused only on that one problem. Bring R&D, regulatory, brand and a demo partner into the same room, write down the working definition of "solved", and refuse to widen the scope. Categories move forward by closing one problem at a time, not by trying to redesign everything in a single cycle. It is also worth sharing those wins openly inside the business. Many cosmetics teams have solved a specific challenge in one market or one launch and never documented it, so the next team to face the same issue starts from scratch. A simple internal habit, a short written case study after every meaningful demo or claim project, turns isolated wins into institutional knowledge and quietly accelerates the rest of the portfolio over time. The other practical step is to bring partners into the conversation earlier. Many cosmetics challenges sit at the boundary between the brand and its suppliers, contract manufacturers, regulatory consultants, demo specialists, and they only get solved when those partners are briefed as collaborators rather than vendors. A short joint working session at the start of a project, instead of a sequence of one-way briefs, usually surfaces the constraints that would otherwise emerge late in development and force expensive rework. ## More on Watch & Listen Explore related articles from the blog. - Cosmetics Surprises with Sylvia Orasche - Garnier SUPER UV Influencer Event - Direct Sellers – Beauty Brands in the Digital Age Previous Selling with Interactive Consulting Tools Next What is a DEMO? Featuring Niccolò Palazzoni --- ## Page: /blog/beyond-the-lab-ep-1-will-stores-closed-sylvia-orasche **Title:** Beyond the Lab Ep. 1: Sylvia Orasche | USP Demo Solutions **Description:** Beyond the Lab Ep. 1: Sylvia Orasche on the surprising cosmetics truths uncovered when stores closed - and the future of in-store demos. ![Cosmetics Surprises with Sylvia Orasche] Back to Blog Podcast # Cosmetics Surprises with Sylvia Orasche May 2, 2024 *In this article: episode 1 of Beyond the Lab, in which Sylvia Orasche walks through the cosmetics industry surprises that shaped her career - and what those surprises mean for the future of in-store demos.* Sylvia Orasche has worked across formulation, claims and packaging for some of the most recognised brands in cosmetics. In the inaugural Beyond the Lab episode she takes the question “what shocked you most?” literally, walking through three observations that have stayed with her and that shape how we think about demo design at USP Demo Solutions. ## How quickly trust evaporates Sylvia’s first surprise was how rapidly a single misleading claim can damage a brand that took years to build. The lesson she draws is that demo design is risk management as much as marketing a credible, repeatable test is one of the cheapest insurance policies a brand can buy. ## How under-used the in-store moment still is Despite the rise of e-commerce, Sylvia points out that the physical store remains the highest-conversion environment in beauty. Yet most counters still rely on talking points rather than tangible proof. A small investment in a hand-held demo, she argues, can lift conversion in ways no amount of additional digital media can match. ## How global teams under-estimate local nuance What works as a demo in Tokyo will not necessarily land in São Paulo. Skin tones, ambient temperature, lighting and consumer expectations differ. Sylvia’s advice is to design demos with regional variation built in from the start, rather than retrofitting a global tool market by market. For more episodes in the series, see What is a Demo? with Niccolò Palazzoni . ## What this means for retail planning today Even now that stores are open again, the lesson from this episode still applies: any activation that depends on a single channel is one disruption away from being silent. The practical move is to design every demo for at least two channels from day one, in-store and digital, or in-store and direct-to-creator, so the brand never has to choose between presence and silence when conditions change. A simple way to operationalise this is to ask, for every demo brief, "if the store closed tomorrow, what would we do with this asset?" If the answer is "nothing", redesign it. The same physical demo that works at counter should produce a kit a creator can use at home, a livestream prop a host can hold up on camera, and a training tool a beauty advisor can take to a private event. Once a demo is designed to travel, the activation calendar becomes far more resilient and far cheaper to run. A useful exercise for any brand team this quarter is to run a "channel outage" tabletop. Pick one channel at random, retail, e-commerce, sampling, livestream, and walk through what would happen to the current activation calendar if that channel disappeared next week. Most teams discover that one or two assets are doing too much work, and a small redesign would dramatically reduce the brand's exposure to any single channel going dark. The wider lesson is that resilience is a design choice, not a contingency plan. Demos that travel across channels, kits that work in any room, protocols that survive a different operator, all of these are decisions made at the brief stage, long before any disruption shows up. Brands that treat resilience as a baseline requirement rather than an emergency response end up with activation calendars that simply keep running while competitors scramble, and that quiet reliability is one of the most under-rated forms of competitive advantage in the category. One final operational note: keep a small inventory of "channel-agnostic" demo kits ready to ship, even when there is no immediate disruption on the horizon. The cost of holding the inventory is trivial relative to the cost of being silent during a sudden channel shutdown, and the same kits double as creator seeding packs and event take-homes during normal operations. Preparedness in this category almost always pays for itself before it is ever called on as a contingency. ## More on Watch & Listen Explore related articles from the blog. - Direct Sellers – Beauty Brands in the Digital Age - Brand Activations after the Holiday Season - Visualizing Claim Support: AXE Previous Garnier SUPER UV Influencer Event Next Selling with Interactive Consulting Tools --- ## Page: /blog/beyond-the-lab-ep-4-brand-engagement-today-with-janat-soomro **Title:** Beyond the Lab Ep. 4: Janat Soomro | USP Demo Solutions **Description:** Beyond the Lab Episode 4: Janat Soomro on modern brand engagement strategies and how product demos drive consumer trust in personal care today. !["Brand engagement today?" with Janat Soomro] Back to Blog Podcast # "Brand engagement today?" with Janat Soomro July 15, 2024 *In this article: episode 4 of Beyond the Lab, in which Janat Soomro asks what brand engagement today actually looks like and where product demos fit in.* Janat Soomro, VP of Demo Development at USP Demo Solutions, opens this episode with a blunt observation: most brand engagement metrics measure attention, not belief. Views, dwell time and likes are easy to count, but none of them tell you whether a consumer trusts the product enough to buy it again. That gap is what demos are designed to close. ## Engagement vs. conviction Janat draws a clear distinction between an engagement moment (a scroll-stopping piece of content) and a conviction moment (a hands-on test that produces a visible result). Both matter, but they have different jobs. Engagement creates the opportunity. Conviction closes the loop. ## What modern engagement looks like The most effective campaigns Janat has worked on layer the two. A short video on TikTok introduces the claim, a QR code on pack invites the consumer to try a small at-home test, and a follow-up retail experience confirms the result with a beauty advisor. Each step reinforces the previous one and builds toward a purchase decision the consumer feels they made themselves. ## Demo design implications Designing for this layered journey changes the brief. Demos need to work as a 5-second hook on social *and* as a 30-second guided test in store. They need to photograph well, be safe to handle, and produce a result that is identical across markets. That is the discipline our team brings to every engagement. For a complementary view on how demos drive trust, see our piece on live demos and consumer trust . ## What to take into your next planning cycle The practical takeaway from this conversation is to add a "conviction metric" alongside your engagement metrics in the next planning cycle. Pick one: repeat purchase rate within 60 days, unaided recall of the product mechanism, or share of consumers who can explain the claim back in their own words. Any of these tells you whether your engagement is converting into belief, which is what demos are designed to drive. From there, look at the assets you already have and ask which ones actually create conviction versus which ones only create attention. The honest answer usually surprises teams. Pretty videos with high view counts often score low on conviction, while a simple, repeatable demo filmed once and reused across channels often scores high. Re-weighting your content investment toward conviction-creating formats, even by a small amount, is the cheapest way to lift the metrics that actually move the business. The other point worth carrying back into the office is the role of in-person moments as the seed for digital content. A single retail demo, filmed once and edited into a handful of short clips, often outperforms a campaign built entirely from studio production. The reason is simple: the in-person demo carries the unscripted reactions and small imperfections that audiences read as proof. Treating retail activations as content shoots, not just as sampling moments, is one of the highest-leverage shifts a brand can make in the next 12 months. Finally, it is worth challenging the default reporting cadence. Engagement dashboards refresh weekly because the platforms make that easy, not because weekly is the right rhythm for measuring belief. A quarterly conviction read, paired with the weekly engagement view, gives leadership a far more honest picture of brand health and prevents the team from chasing short-term attention spikes at the cost of the longer arc that demos are designed to support. One last operational note: brief the agency partners on the conviction metric the same way the brand team is briefed on it. Most engagement plans drift back toward attention metrics because that is what the agencies are optimised to report. Naming the conviction metric in the SOW, and tying part of the success review to it, is what keeps the work pointed at belief rather than at clicks over the lifetime of the engagement. ## More on Watch & Listen Explore related articles from the blog. - What is a DEMO? Featuring Niccolò Palazzoni - Cosmetics Challenges with Alma Alibegovic - Cosmetics Surprises with Sylvia Orasche Previous Briefing Skinfluencers and Dermafluencers with Demo Assets Next Pro Demos: Experience Meets New Innovation --- ## Page: /blog/beyond-the-lab-what-is-a-demo-niccolo-palazzoni **Title:** What Is a Demo? With Niccolò Palazzoni | USP Demo Solutions **Description:** Beyond the Lab: Niccolò Palazzoni on what makes a great demo and why demos bridge brand science and consumer belief in cosmetics. ![What is a DEMO? Featuring Niccolò Palazzoni] Back to Blog Podcast # What is a DEMO? Featuring Niccolò Palazzoni June 20, 2024 *In this article: a Beyond the Lab episode featuring Niccolò Palazzoni answering the deceptively simple question - what actually counts as a product demo - and walking through the three tests we use at USP Demo Solutions.* “What is a demo?” sounds like a basic question until you try to answer it for a roomful of marketing and R&D leaders, every one of whom has a different definition. In this Beyond the Lab episode, Niccolò Palazzoni offers a working answer that we use across our briefs. ## The three-test definition For Niccolò, something is a demo only if it passes three tests at once. First, it must **visualise a real product property** not a metaphor, not an animation, but the actual mechanism or outcome. Second, it must be **repeatable**: the same input has to produce the same visible result, every time, with whoever is running it. Third, it must be **communicable in seconds**: a stranger should understand what they are looking at without a script. ## Why the definition matters Brands often label sampling, free gifts or animated explainer videos as “demos” in their marketing decks. None of those pass the three tests. Calling them demos creates internal confusion about what success looks like and weakens the case for investing in real demo development. Tightening the definition tightens the brief. ## How we apply this in client work Every USP Demo Solutions engagement starts with mapping a candidate demo against the three tests. If a concept fails on any of them the property is invisible, the output varies, or the story takes too long to land we either redesign it or recommend a different communication tool. That filter is one of the reasons our hit rate at retail is high. For more on the cognitive mechanisms that decide whether a shopper believes a demo, read our piece on the psychology of consumer belief in product demos . ## How to use this definition internally The practical value of a tight definition is that it gives your teams a shared filter for deciding what counts as a demo and what does not. The next time someone in the business proposes a "demo", run it through three checks: does it isolate a single claim, can a consumer see the mechanism without a voiceover explaining it, and is the result the same across operators and environments? Anything that fails one of those checks is a piece of brand content, not a demo, and should be briefed and budgeted as such. Once the definition is shared, it becomes much easier to plan a demo portfolio rather than a pile of one-off assets. Map your active claims against the demos that prove them, and the gaps in the grid become your next brief. This is how categories that take demos seriously, oral care and laundry are the obvious examples, end up with a small, durable set of recognisable proof points that quietly do the heavy lifting across every campaign. One last habit worth adopting: name a demo owner inside the brand team. Without a clear owner, demos tend to drift, the protocol changes slightly between markets, the props get rebuilt by different suppliers, and within two years the same demo means different things in different rooms. A single internal owner who guards the protocol, signs off on every adaptation, and keeps a master version of the asset is the cheapest insurance a brand can buy against that drift. The other useful discipline is to test the definition by trying to break it. Walk a sceptical colleague through the demo and ask them to argue that it does not isolate a single claim, or that the mechanism is not visible, or that the result depends on the operator. If the definition survives that scrutiny, the demo is ready to leave the building. If it does not, the failure surfaces in a meeting room rather than in front of a regulator or a journalist, which is the only place that conversation should ever happen. ## More on Watch & Listen Explore related articles from the blog. - Cosmetics Surprises with Sylvia Orasche - Garnier SUPER UV Influencer Event - Direct Sellers – Beauty Brands in the Digital Age Previous Cosmetics Challenges with Alma Alibegovic Next Briefing Skinfluencers and Dermafluencers with Demo Assets --- ## Page: /blog/boost-your-brand-activation-campaign-in-3-simple-steps **Title:** Brand Activation in 3 Simple Steps | USP Demo Solutions **Description:** A three-step framework for boosting brand activation campaigns - from objective and demo design to in-store execution that engages and earns shopper trust. ![Brand Activation in 3 Simple Steps] Back to Blog Blog: Insights & Demo Stories # Brand Activation in 3 Simple Steps February 14, 2023 *In this article: Brand Activation in 3 Simple Steps.* With the goal of selling a product or service, brands face several challenges including engaging the consumer and gaining their trust. An impactful brand activation campaign will function as a catalyst in achieving these goals and therefore in the bigger picture marketing strategy. Undoubtedly, one of the most effective ways to leave a lasting impression during a brand activation campaign is to use a demo tool. By providing visual support and tangible evidence to back up your product claim, as well as appealing to the senses, a potential customer can grasp the value and potential of your solution. 3 main steps underpin the brand activation process, all of which should be considered for a successful outcome: **Step 1: Capture attention and connect with your target audience**. The great thing about demoing is that it makes a product accessible to all. Offering a tool that customers can physically interact with and have fun with makes your brand interesting, and approachable, and the experience of using it puts everyone on the same page. Furthermore, with the overwhelming choice of cosmetic products available on the shelves, having a presence over others in the form of a demo tool can be advantageous in grabbing a customer’s attention. So, you’ve started the conversation, what next? With a potential customer in your hands, your demo tool comes into its own, along with **Step 2: The power to provide a personal learning experience**. By interacting with the consumer via a demo tool which provides information, the situation turns from selling into a consultation and the conversation becomes two-directional. At the POS or 1:1, the customer is gaining knowledge, specific to their needs, through the results of the demo tool. Furthermore, they begin to shop with their senses and emotions, which are stirred as they experience their beauty > “To define the purpose of marketing in terms of need satisfaction, problem solution or benefit delivery is too narrow. The ultimate goal of marketing is providing customer with valuable experiences.“ > > – Bernd Schmitt, USA Step 3: Showing confidence in your product will encourage consumers to be confident in you! The icing on the cake is being able to prove to the customer that your product claim is credible. As a consumer, the most appealing aspect of a demo tool is being able to try before you buy as it eliminates the risk of buying a new or unfamiliar product first. Upon discovering what your tool sets out to demonstrate, they are better equipped with the information to buy the appropriate product. You wouldn’t buy a car without driving it first, would you? Consider a demo tool like a test drive – it enables you to communicate the key features and benefits of a product through hands-on experience, giving the customer confidence in your brand. Demo tools are about immersing the consumer in a fun and memorable experience, which they will positively associate with your brand. A study conducted by Vlerick Leuven Gent Management School tested the impacts of using a demo tool on the experience of 240 consumers. The results showed that over 70% of participants felt inclined to buy from the brands that engaged them using the skin type test strip. Furthermore, over 80% of them gained confidence in the brands conducting the tests and 30% said they would recommend the brand that provided the strips to others. Confident claims should be backed up by confident marketing strategies and well-designed brand activations. Sensory marketing and demo tools are therefore ideal means by which to liven up a campaign and ultimately enhance customer experience with your brand. References: (1) Schmitt, B. H. (1999) Experiential Marketing. Journal of Marketing Management, 15(1), 53-67. ## More on Retail & Influence Explore related articles from the blog. - Live Demos That Drive Trust & Sales - Influencer Demos: Simple. Real. Proven. - Briefing Skinfluencers and Dermafluencers with Demo Assets Previous Why Skin Type Matters: Build the Right Routine Next Beauty’s Moment of Truth Explained --- ## Page: /blog/brand-activations-after-the-holiday-season **Title:** Brand Activations After the Holidays | USP Demo Solutions **Description:** Why beauty brands should keep activating after the holidays - and how demo-led campaigns carry shopper interest into the next big retail moment. ![Brand Activations after the Holiday Season] Back to Blog Videos # Brand Activations after the Holiday Season March 14, 2024 *This article expands on our video about brand activations after the holiday season, and the demo-led calendar it argues for.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Brand activations after the holiday season](https://vimeo.com/658910363) Cookie settings Brand activations are one of the few moments where a consumer and a brand actually meet. The video we made on post-holiday activation starts from an uncomfortable observation: most beauty brands pour their activation budget into the holiday peak, then fall silent for the weeks that follow, exactly when shoppers are most open to a new routine, a refresh, or a self-gift. The film makes the case that the quiet weeks after the holidays are an opportunity, not a lull. ## Why the post-holiday window matters The holiday season hands brands a temporary spike in attention and then takes it back. Brand teams tend to plan as if the next big retail moment is the next holiday, when in reality the immediate aftermath is when habits form. A consumer who received or bought a product as a gift is, for a few weeks, actively building it into a routine. An activation in that window does not need a new launch behind it. It needs a demonstration the shopper can engage with quickly and a reason to step fully into a category she may have only browsed during the gifting rush. ## What the video shows a good activation looks like The activations the film highlights are short, demo-led and built around a single visible or sensory moment: a skin reading at counter, a fabric-care demonstration on a sample garment, a fragrance discovery anchored in a personal preference test. Each gives the post-holiday shopper a reason to stop, take part, and leave with a recommendation tied to her own result. None of them are expensive. What they share is that they are repeatable across stores, easy for staff to deliver consistently, and unmissable enough to pull attention away from the clearance signage that dominates the floor in January. ## Planning for the next moment, not just the last one The strategic argument in the video is to stop treating retail events as standalone. A January diagnostic demo leads naturally into a Valentine's gifting push, which leads into a spring routine refresh, and so on. Each activation borrows energy from the one before it, and the same demo asset can be reused across all of them with light contextual changes. Brands that plan this connected calendar consistently outperform brands that go dark between holidays and have to rebuild momentum from zero every time. ## What to measure The honest measurement question for a post-holiday activation is not "did it drive immediate sales" but "did it move shoppers into a routine they will continue." The first metric is easy to capture and usually disappointing; the second is harder and almost always more valuable, because this period is where habits form rather than where impulse purchases happen. Instrumenting repeat-purchase rate at 30 and 60 days after the activation tells a far more honest story than till data alone, and it usually justifies spend that till data alone would not. ## How to start this quarter Pick the single quietest week in your current quarter and put one small, repeatable demo activation in it. Use an asset already in the demo library, brief staff on a one-page protocol, and treat the week as a controlled experiment rather than a launch. You get two valuable things at once: a measurable lift in a window that would otherwise have been silent, and a playbook you can drop into any future quiet week without rebuilding from scratch. That is what turns "activate after the holidays" from a slogan into an operational habit the brand benefits from every year. ## More on Watch & Listen Explore related articles from the blog. - Lancôme Clarifique Dual Essence – Pore Test - Omnichannel Marketing in Skincare and Beauty - WHY USP: Three Times The Value for Brands Previous Visualizing Claim Support: AXE Next Direct Sellers – Beauty Brands in the Digital Age --- ## Page: /blog/breaking-down-stereotypes **Title:** Demos That Break Gender Stereotypes | USP Demo Solutions **Description:** Why it is time for beauty and personal care demos to break gendered stereotypes - and how brands build product proof that speaks to every shopper. ![Breaking Down Stereotypes] Back to Blog Blog: Insights & Demo Stories # Breaking Down Stereotypes April 14, 2024 *In this article: how beauty demos are breaking gender stereotypes in personal care - and the role demos play in breaking them at scale.* It’s high time we challenge the status quo where stereotypes often dictate what’s considered ‘masculine’ and what’s not, and celebrate the revolution happening in men’s skincare routines. The beauty category is finally building demos that break with old gendered framing and let every shopper see proof on their own skin. No longer is it scandalous to witness men promoting skincare products, proudly displaying their improved skin after years of being told that using moisturizer or sunscreen wasn’t ‘manly’. It’s a breath of fresh air to see men encouraging and supporting each other on their skincare journey. Today, approximately sixty percent of men acknowledge using 1-2 skincare products, a significant shift from a century ago when the mere thought of caring for ones skin sent men running in the opposite direction. Times have changed, and men are now more willing to protect their skin from concerns such as acne, sunspots, and wrinkles. It’s now all about grooming and skincare. The desire for look good and have healthy skin is not exclusive to any gender. In a survey conducted by Dove to gauge men’s attitudes toward self-care, it was revealed that 35% of men expressed concerns about issues like under-eye circles, dull skin, and general skin impurities. Keeping this in mind let’s have a look at how men approach their skincare routines: When it comes to skincare routines, men have a range of approaches. Some opt for the simple and easy, while others embrace more extensive regimens. The basic routine can look like anything but here is what we believe it is: - Cleanser - Toner - Daytime Moisturizer It’s THAT simple. “But what do men do when they’re unsure about what skincare products to use or don’t know their skin type? How can they address specific skin concerns effectively? That can be as easy as their skin routine. With the help of branded skin type testers, anyone can gain valuable insights into their skincare needs. But the question remains: which product should you purchase? The results from these testers can accurately recommend which product variant would work best for their skin. See, it’s not quite quantum physics. ## How brand teams can build inclusive demos The practical move for brand teams is to audit your existing demo library through one simple lens: when you imagine the person performing the demo on camera, how narrow is the picture? If the answer is "always the same age, gender, or skin tone", the demos are quietly reinforcing the very stereotypes the brand is trying to move past. Inclusive demos are not a separate workstream, they are the same demos cast and shot across a much wider range of real people. Operationally, this means three things in the next creator and sampling round: cast across skin tones and genders for the same demonstration, write the protocol so the demo works on any skin type without modification, and capture the "before" frame on a wide range of starting conditions so the comparison is honest. Brands that do this consistently build proof libraries that age well, because the imagery stays relevant as the category continues to broaden, instead of looking dated within a single planning cycle. It is also worth checking the language in your demo scripts and on-pack messaging. Stereotypes often hide in small word choices, "for him", "for her", "anti-ageing", "manly fresh", that close down rather than open up the audience. A short language audit, ideally with input from people outside the brand team, surfaces those defaults and gives the brand a chance to retire them. Demos that work for everyone deserve scripts that speak to everyone, and the two changes reinforce each other across every channel. ## More on Beauty & Sensory Explore related articles from the blog. - What HBR's "Science of Sensory Marketing" Means for CPG - How Cosmetic Brands Build Trust with SPF - Five-Sense Marketing Principles for Beauty Brands Previous Thinking Outside the Box Next Garnier SUPER UV Influencer Event --- ## Page: /blog/breaking-the-demo-execution-barrier **Title:** Breaking the Demo Execution Barrier | USP Demo Solutions **Description:** Why so many CPG demos work in the lab but fall apart at scale, and the operational playbook brands use to break the demo execution barrier across markets. ![Breaking the Demo Execution Barrier] Back to Blog Blog: Insights & Demo Stories # Breaking the Demo Execution Barrier January 27, 2026 *In this article: how CPG teams break the demo execution barrier between the lab and the real world.* A stunning demo in the CPG lab won’t matter if it falls apart in the real world. Yet, this happens more often than you think. Demos that fail to scale across real-world environments don’t just waste effort, they erode trust and credibility. Breaking through that barrier starts with one question: how do you make demos work everywhere, every time, with every team? ## What breaks in real life? Here are the most common ways demo systems fail: - Lab-bound mechanics : Many demos are designed for perfect lab conditions but break in real-world environments where variables like lighting, humidity, and operator precision differ. - Inconsistent global replication : It’s impossible to achieve credibility when country-level teams can’t replicate core demo mechanics accurately. Discrepancies create a fragmented story and diminish trust. - Skill-based variability : Execution often depends too much on human precision, introducing gaps that undermine even the best demo science. ![Collage of skin patch test cards, hands applying them, branded packaging, and a lab professional, illustrating the range of USP Demo Solutions demo tools] ## The fix: Building replicable and feasible demo systems Scaling demos starts with designing for feasibility and replication. Here’s how: - Validate mechanics under varying conditions: Stress-test demos outside the lab. Include environmental factors like temperature and water quality to uncover vulnerabilities early. - Standardise with demo kits: Equip teams with standardised tools and step-by-step protocols. A sound demo kit is both a control system and a guide, reducing operational variability. - Focus on repeatability before storytelling: Narratives can amplify your demo’s impact, but the mechanics must repeat flawlessly first. Only scalable systems can support meaningful storytelling. ## A concrete example ## Illustrative Examples If a skincare demo mechanic relies on a specific water quality to create an effect, test it across multiple water types. Package all tools (e.g., calibrated vials) in a demo kit, so execution doesn’t depend on operator guesswork. The result? Instead of 20% variability in outcomes across markets, standardised tools and processes lower variability to under 5%, drastically raising credibility. or Imagine a demo launch that involves applying a prototype skincare strip to show hydration changes. If execution depends on precise conditions (e.g., exact lighting or product quantities), teams in different regions may struggle to deliver the same results. Addressing visibility (proof), feasibility (logistical constraints), and replication (cross-team consistency) upfront could prevent such failures. ![Woman with facial mask holding L'Oréal skincare products, illustrating the marketing side of demo execution] ## Pitfalls & how to avoid them - Skipping local testing: Demos often fail because conditions outside your primary market are ignored. - Assuming global teams will “figure it out”: Without replicable protocols, execution will vary widely. - Adding complexity too early: Avoid layering stories or influencers until the mechanics can perform under multiple scenarios. ## Metrics that matter When assessing your demo system: - Replication Rate: What percentage of local teams achieve consistent outcomes within a margin of error? Aim for 90%+. - Execution Drift Tolerance: Measure deviations from target results in relation to operator handling. Lower is better. ![Lab scientist in a white coat and gloves standing behind three large beakers of clear liquid, representing controlled demo repeatability testing] ## Clear takeaway A demo that works once is a neat experiment. A demo that works anywhere is a system. To scale credibility, design for realistic conditions, standardize tools, and prioritize repeatable mechanics before dazzling audiences with stories. ## What to do next If demo execution is the bottleneck in your pipeline, start by mapping where ideas actually stall. In most teams it is one of three places: the science is sound but no one can prototype the visual, the prototype works in the lab but cannot be reproduced at retail, or the retail version cannot be deployed across markets without re-engineering. Pick the single biggest stall point and treat it as the brief, rather than trying to fix the whole funnel at once. From there, the fastest unlock is usually a small, cross-functional sprint with R&D, marketing and a demo partner in the same room for two days. Bring the formulation, the claim, the channel, and a working budget. Walk out with one demo concept that has been stress-tested for repeatability, channel fit and rollout cost. That single artefact is worth more than another round of slides, because it lets your activation, sales and regulatory teams react to something real instead of negotiating in the abstract. It is also worth tracking, post-launch, what actually broke and what held. A short retro after each demo activation that names the three things that worked and the one thing that nearly derailed it gives the next sprint a far better starting point than another round of greenfield ideation. Most teams skip this step because the activation is already over by the time the calendar quietens down, but it is precisely this small habit that compounds into a much shorter execution cycle a year later. ## More on Demo Strategy Explore related articles from the blog. - Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof - Demo Development Process: 3 Key Phases - R&D & Marketing Demo Brief Previous Functional Beauty Demo Videos Next AI-Personalised Skincare & Haircare Demos --- ## Page: /blog/building-honest-and-reliable-demos-in-skincare **Title:** Building Reliable Skincare Demos | USP Demo Solutions **Description:** How honest, reliable skincare demos translate product science into proof that holds up beyond the lab, from R&D intent to real consumer use. ![Building Honest and Reliable Demos in Skincare] Back to Blog Blog: Insights & Demo Stories # Building Honest and Reliable Demos in Skincare April 29, 2026 *In this article: why honest, reliable skincare demos sit at the intersection of science, product understanding and market reality.* In skincare development, demos are often treated as the final step, a way to prove a claim after the science is already done. But in practice, they do something much more important. They connect product science, R&D intent and market expectations in a way that no report or presentation ever fully can. This is where understanding is actually formed, not just communicated. When demos fail, it is rarely a presentation issue. It is a **translation issue**. The product may be sound and the science may be solid, but what gets lost is how it behaves once it leaves controlled conditions and meets real-world use. ## Where most demos break One of the most common issues is unrealistic conditions. Many demo setups are built in highly controlled environments that do not reflect how products are actually used. The moment you introduce variation, whether it is dosing, application habits or environmental conditions, the results often stop holding up in the same way. What looked convincing in a controlled setup becomes less reliable when reality enters the picture. Another frequent challenge is unclear cause and effect. When demo systems become too complex, it becomes difficult to understand what is actually driving the outcome. If the mechanism is not clear, the demo shifts from being evidence to being interpretation. And interpretation is where confidence starts to weaken, both internally and externally. A third issue comes from measurement drift in digital tools. AI-based analysis has significantly improved how we evaluate skincare performance, but it also introduces variability. Small differences in lighting, handling or setup can influence outcomes if systems are not properly stabilised. This makes it harder to compare results consistently across teams, locations or time. ## What does a good demo look like Stronger demo systems start with a different mindset. Instead of designing for ideal conditions, they begin with **real usage**. That means asking how consumers actually apply products in their daily lives, and building from there. When you test across realistic variations, such as different dosing levels or application behaviours, the results become far more relevant outside the lab environment. Good demos are also designed for clarity. They focus on **isolating the variable that truly matters**, while removing everything that adds noise. This is not about oversimplifying the science, but about making the mechanism visible. When people can clearly see what is driving the outcome, the result becomes easier to trust and defend. Consistency is another critical layer. Digital tools, especially AI-driven ones, only become reliable when the conditions around them are controlled. Even simple measures like standardised lighting or fixed protocols can significantly reduce drift and improve repeatability across different settings. This is what turns a tool from an interesting technology into a dependable system. Finally, strong demos are **built for variability, not perfection**. Skincare products do not exist in static environments. Temperature, humidity, skin condition and user behaviour all influence outcomes. Demos that acknowledge this from the beginning are far more robust than those that assume ideal conditions will hold. ## Why this matters For R&D teams, better demos help clarify which variables actually matter and reduce noise in testing. This leads to faster, more confident development decisions and easier transfer of information to stakeholders. For marketing teams, they create a stronger foundation for claims because the evidence is grounded in realistic conditions rather than controlled ideals. For global teams, they make scaling possible because the system behaves consistently across different markets, operators and tools. In this sense, strong demos do more than explain products. They align how organisations understand them. ## The shift A demo that works once is a prototype. A demo that works everywhere becomes **infrastructure**. And that shift is what separates isolated proof points from systems that actually support decision-making. ## Takeaway The strongest demos are not the most impressive ones. They are the most reliable. When variables are clear, conditions are realistic, systems are stable and results are repeatable, demos stop being just demonstrations. They become a trusted way of understanding how a product truly performs in the real world. ## More on Science into Proof Explore related articles from the blog. - The Psychology of Consumer Belief in Product Demos - Helping R&D Communicate Innovation to Executives - From Lab to Shelf: Designing Consumer Demos That Convert Previous What B2B Brands Can Learn from Food Demos Next Making Product Claims Survive Reality --- ## Page: /blog/demo-innovation-workshops-how-to-drive-product-efficacy-and-engagement-for-beauty-home-care-and-food-brands **Title:** FMCG Demo Innovation Workshops | USP Demo Solutions **Description:** How beauty, home care and food brands run demo workshops that turn lab evidence into experiences driving efficacy and shopper engagement. ![FMCG Demo Innovation Workshops] Back to Blog Blog: Insights & Demo Stories # FMCG Demo Innovation Workshops October 13, 2025 *In this article: FMCG Demo Innovation Workshops.* Let’s face it, just telling people a product works is old news. In the world of beauty, home care, and food brands, what truly clicks with today’s consumers, whether Gen X or Gen Z, is uncompromising proof and real, hands-on experience. As both science and consumer expectations advance at breakneck speed, Demo Innovation Workshops have become the go-to strategy for brands ready to walk the walk, not just talk the talk. ## Why Product Efficacy and Engagement Are No Longer Optional We’re surrounded by bold claims every time we scroll, shop, or switch on the telly. But who actually believes words anymore? People want evidence they can touch, see, and even share on social media. This is about authentic trust built through transparent product demonstrations. If your serum promises instant results, your multi-surface spray claims stain-busting superpowers, or your snack bar touts health benefits, you need to prove it. And not just in a lab,live, in front of real people. - **Gen Z** expects receipts: peer reviews, social proof, quantifiable results. They want to see the “how” and “why,” not just the shiny campaign. - **Gen X** values honesty, repeatability, and education. Interactive learning sticks with them much longer than slogans do. Demo Innovation Workshops take all that product science, all those claims, and break it down into moments that speaks to them. But what does that actually look like? ## What Are Demo Innovation Workshops? At USP Demo Solutions, a Demo Innovation Workshop is where science, creativity, and hands-on learning meet. We aren’t talking snoozy presentations. Its all about live testing, expert explainers, digital tools, and the kind of immersive experience that sparks brand love and loyalty. - **Proof in Action:** Real demos using proprietary tools, think 3D Skin Mapping for beauty, visible pH/UV/pore tests for home care, taste tests for snacks, dramatic before-and-after reveals for cleaning products, and so on. - **Engagement Beyond the Leaflet:** QR codes unlock digital diagnosis tools, live polling, shared video demos, hands-on activities for participants, and influencer-ready assets, all custom-designed per campaign, not off-the-shelf. - **Education Meets Entertainment:** These workshops act as bridges, translating technical R&D talk into engaging, memorable, and shareable consumer insights (and yes, TikTok-friendly moments). ## How a Demo Innovation Workshop Is Built: Our Step-by-Step Process Decoding high-level science can be a challenge, but when you nail it, the effect is immediate. Here’s how we craft workshops that move the needle, from ideation to execution: ### 1. Feasibility Check: What Can We Actually Prove, And How? Before you put anything in front of an audience, you need to know what’s credible. We start with a feasibility check, where our team (think scientists, strategists, and demo experts) analyse your claims, ingredient science, and consumer targets. This is about matching what’s technically possible with what customers care about most. - Does your product have measurable effects on, say, hydration, stain removal, or freshness? - Is there a visual or sensory “wow moment” we can highlight? ### 2. Demo Ideation and Workshop Design: Every Detail Counts Creativity gets unleashed at this stage. We map science-backed test methods into relatable, interactive demo formats. Want to show how your moisturiser reduces the appearance of wrinkles? We might use our 3D Skin Texture Mapping tool, which creates a before-and-after visual your audience can see and touch. - For home care, that could mean live cleaning tests on tough stains, video documented, digitally measured, and/or sensorily judged. - In food sessions, it could be ingredient “myth-busting,” or video showing which how the claims actually land with participants. ### 3. Real Demo Creation: Making Science Tangible Our multi-disciplinary team develops the actual demo assets of tools, kits, digital content, and protocols. Every element is engineered for clarity and repeatability, from influencer kits for at-home content to instore activations with live digital analysis if needed. The goal is to leave no audience confused; everyone leaves convinced. ### 4. Workshop Execution: Bringing It to Life This is where audience and product collide. Led by specialist facilitators, these workshops to blend your knowledge with their expertise to create live demos, digital offering, influencer-ready experiences, and while offering a deep-dive Q&A. We love to involve actual users, brand ambassadors, and category experts, to build these demos, owning them. ### 5. Deployment at Scale: From Live to Digital and Back Again The real value in these workshops is scalability. Once a proof point is established, it can live everywhere: from retail to influencer packs, digital media, or instore education. Repeatability is built in as a safeguard against “one-off magic”, so teams can replicate results across multiple markets and campaigns. ![Demo specialist at a white table using a dropper to add liquid into a beaker of green plant extract, illustrating hands-on demo creation and development] ## What Makes a Demo Innovation Workshop Successful? The best workshops show your product in a good light as well as make customers and your own teams realise the benefits. Here’s what we have learned and why these sessions work: - Transparency Wins Every Time: Let people see the results live, not just as post-hoc claims. This builds instant credibility and long-term trust. - Interaction Is the Secret Ingredient: Touch, feel, measure, test hands-on experience changes perceptions more than any slideshow ever could. - Human Explanation Is Key: Get scientists and relatable experts in the room to explain complex data in a language that anyone can understand. Data without context rarely moves hearts. - Instant Feedback, Instant Iteration: It supports teams in learning and evolving in real time. - Scalability: If it works in the workshop, can it work in store, at influencer events, and on TikTok Lives? Replicate for maximum brand reach and ROI. If this approach to demo creation and workshop buildup grabs you, here’s a deeper dive: ## Examples of a Demo Workshops impact. Examples of Demo Workshop Impact, What Really Works? Every sector brings unique challenges and opportunities to stand out. Here’s what matters for each type: - Beauty: Scientific demo tools like skin-type or hydration testers create “Aha!” moments, especially when coupled with digital readout and instant explanations. This is perfect for influencer-friendly content. - Home Care: Visual drama; stains vanishing before the eyes, odour neutralisation revealed with sensors, or UV light exposing bacteria makes impact clear and memorable for any age group. - Food: Incorporate sensory demo kits, ingredient breakdown visuals, etc. People taste, learn, and share the science behind the products. ![Five women collaborating at a conference table with papers and pens, with two large screens displaying workshop content, representing a USP Demo Innovation Workshop] Ready to Drive Engagement? Tips for Next-Level Demo Workshops - Build interactive journeys with live data capture. Let participants see how their results or preferences stack up with the crowd. - Don’t shy away from showing what doesn’t work. Sharing “fail” demos creates authenticity and makes your successes stand out. - Give people something to take home, whether a digital asset, influencer kit, or proof card that makes them feel like a demo insider. - Use of relatable metaphors and stories to clarify science. It’s been proven over and over that audiences remember stories, not stats. - Plan for every medium: the workshop demo, the Instagram Reel, the in-store replay. A demo that can connect seamlessly within every ecosystem to amplify your results way beyond a single event. ## If You’re a Product, Marketing, or R&D Leader, What’s Next? Whether you’re launching a new face mask, a stain-eraser spray, or a vegan snack, making your audience believe in product efficacy is the game-changer. Workshops are more than events, they drive claims, fuel content, and create advocates right in the room (or on the stream). At USP Demo Solutions, we nerd out over making your product’s science visible, shareable, and (most importantly) *believable*. We partner with marketing, R&D, and product teams to roll out Demo Innovation Workshops, digital experiences, and scalable demo assets that actually move the needle in real life, not just in spreadsheets. Want to chat about how to make every claim you have a living proof-point your audience will talk about? If you’re hungry for more tactics on hand-rolling science into gold for your audience, connect with us here to get more dirt. ## More on Demo Strategy Explore related articles from the blog. - Redefining Demo Creation Expertise - 3 Steps: From Data to Demo - Pro Demos: Experience Meets New Innovation Previous How to Choose the Right Demo Format Next Phygital Demos: Bridging Physical & Digital --- ## Page: /blog/demo-partner-brief-rd-marketing **Title:** Demo Brief Template for R&D Teams | USP Demo Solutions **Description:** A demo brief template aligning R&D and marketing on claim, audience and execution before a single prototype is built - so launches don't break at handover. ![R&D & Marketing Demo Brief] Back to Blog Blog: Insights & Demo Stories # R&D & Marketing Demo Brief November 6, 2025 *In this article: the demo partner brief template R&D and Marketing teams use to align before kicking off a project.* Today’s most persuasive product demonstrations emerge not from solitary silos, but from close collaboration between the brands R&D and Marketing. Science is the bedrock, yet all too often, credible breakthroughs lose impact because the bridge that ensures a moment of proof is muddled, unclear, or simply not consumer-friendly. Our daily work with FMCG and consumer health brands reveals a universal challenge: how can we reliably turn complex claims into compelling, repeatable demo ideas that succeed across retail stores, digital channels, and influencer events? ## The Science-Led Foundation: Why All Teams Must Align The bridge between laboratory innovation and consumer trust is built with demonstrable, repeatable proof. When R&D and Marketing connect with us from the earliest demo ideation stages, they clarify claims, distil technical data, and co-own what success looks like. The result? Demos that are not just beautiful but bulletproof and anchored in science, but are also instantly clear to consumers, influencers, and sales teams alike. ## Start With the Essentials: Demo Ideation Fundamentals Every effective demo starts with mutual clarity. Below are the six critical elements both teams must define together before development begins. - **Demo Goal:** Identify exactly what the demo needs to prove in the shortest possible time. For example: “Demonstrate visible oil absorption in 20 seconds.” - **Key Claim:** Craft a single, precise consumer-facing statement (maybe “Removes 99% of bacteria in one wash”). Its best not to have any compound claims, or vague promises. - **Target Channels:** Where the demo is to be used. Like stores, digital, influencer sample kits, or all three. Channel intent should dictate format, scale, and tone. - **Success Metrics:** Set clear targets for test pass rate, repeatability, and consumer comprehension. - **Assets Included:** List the materials needed; original demo footage, high-res before/after images, infographics, and claim substantiation data. Specify if tactile sample kits or digital assets are required too. - Timeline: Align on realistic windows. Typical projects can move from concept to final asset in 2 – 4 weeks with the right cross-team input. ![Lab technician in a white coat adjusting a digital microscope on a white table, representing the scientific feasibility check before demo development] Feasibility First: Can It Be Seen and Proven? “Feasibility first” is not just a sanity check, it’s the demo filter that saves months of effort and protects your brand credibility. Before you start scripting or shooting, we run a Feasibility Check. This means: - Testing if the claimed effect is visibly demonstrable under real-world (not just lab) conditions. - Assessing whether the proof is fast, ideally under 60 seconds for live demos. - Ensuring the outcome is repeatable by someone without technical training, such as a field sales rep or influencer. ## Translating Claims Into Clear, Repeatable Demo Ideas This is where many teams stumble. Nearly every product claim could sound impressive in writing, but the proof must survive the scrutiny of a camera lens or a shopper’s eyes. By following a strict claim-to-endpoint approach, the team eliminates ambiguous outcomes and bolsters both internal and external confidence in the claim. The Five Demo Principles: Our Criteria for Impact - One-Idea Focus: Prove just one thing at a time. Multiple claims split audience attention and reduce retention. - Visual Immediacy: Results that can be seen in seconds, not after drawn-out explanations is much more compelling. - Everyday Consumer Language: Translate laboratory parameters that instantly resonate with non-experts. - Repeatability: Standardise protocols so anyone can replicate the outcome, from field teams to influencers. - Credible Visuals Only: Not using digital manupulation, heavy filters, or edits that could undermine trust. ![Lab demonstrator dipping a hand into a glass bowl of water alongside a clock graphic, illustrating a timed skincare absorption and efficacy test] DemoForge Tactics In Practice At USP Demo Solutions, our DemoForge System™ guides teams from scientific insight to high-impact demos. Below are actionable tactics that you can adopt today: - Lab Test, Protocol, Proof: Shortlist only those effects that lab tests confirm as visually demonstrable and reproducible in a non-lab environment. - Visual Metaphor Ideation: Use physical, science-grounded metaphors (e.g., colour change to indicate pH shift, or instant dissolve for stain breakdown), not digital overlays or abstract animations. - Demo Asset Kit Creation: Package all elements; script, claim cards, sample materials, digital assets so marketing and sales can scale with absolute consistency. When all concerned own each stage, error rates drop and asset consistency rises. ## Pitfalls to Avoid During Ideation - Multi-claim Demos: Trying to do too much at once muddies the message. Split out every distinct claim into its own visual proof. - Unrepeatable Effects: Stress-test every protocol with non-specialists before launch, unclear directions or fussy setups will only backfire at scale. - Overuse of Digital Effects: Digital overlays can undermine credibility unless validated by physical, in-hand proof. - Vague Metrics: Define pass/fail and clarity criteria for both technical validation and consumer understanding before any roll-out. By identifying and eliminating these risks early, our team ensure every demo delivered is both feasible and credible. ![A person wearing a white coat applies and spreads white cream on a red apple, showing the apple before and after] ## From Claim to Demo: A Step-by-Step Guide - Demo Goal: What will your demo prove? Phrase it as a testable hypothesis: “Can we visually show anti-dandruff action within 90 seconds on real hair?” - Key Claim: Reduce it to a single, memorable statement. For instance, “Visibly removes 98% of flakes instantly.” - Target Channels: Decide placements in advance such as store demo counter, live influencer streaming, digital campaign, or experiential marketing event. - Success Metrics: Agree on targets for pass rate (e.g., 85 out of 100 show visible proof), live repeatability (same result regardless of demonstrator), and comprehension (does over 90% of the audience understand the outcome?). - Assets Included: Define exactly what is required: physical kits, demo videos (unedited, real conditions), side-by-side before/after images, infographics, and statistical proof documentation. - Timeline: Confirm expected delivery. Is the concept within 10 days, all demo assets ready for deployment in 2–4 weeks, matching key launch windows. This step-by-step system ensures clarity, reduces friction, and enables faster ‘go live’ across all markets. ## Real Results: How Do You Know If You Succeeded? Clarity and evidence are your best friends when measuring whether the demo has worked. Hold both teams to these same tests. - Is the core benefit proven (not implied) on camera or in person? - Can anyone, anywhere, understand the result and repeat it? - Did the demo drive action i.e. higher trial, intent to purchase, or belief in claim? ## Take the Next Step: Feasibility Check or Ideation Sprint Aligning your R&D and Marketing with UP around these science-led foundations will help your brand build trust, credibility, and excitement in any market. The right demo is not just a marketing tool, it is proof of your product’s promise. Ready to ensure your next product demo sails through all obstacles and delivers real impact? Request a Feasibility Check or Ideation Sprint and give your claims the visibility and credibility they deserve. ## More on Demo Strategy Explore related articles from the blog. - FMCG Demo Innovation Workshops - How to Choose the Right Demo Format - Redefining Demo Creation Expertise Previous Next-Gen Demos for Beauty & Home Care Next Sensory Demos: Beauty & Home Care --- ## Page: /blog/demos-are-all-in-in-digital-but-we-are-still-humans **Title:** Digital Age Demos: Built on Humans | USP Demo Solutions **Description:** How USP balances digital demo tools with the human moments where shoppers, creators and teams still decide whether a brand is worth trusting. ![Embracing Digital, Staying Human.] Back to Blog Videos # Embracing Digital, Staying Human. May 9, 2025 *In this article: why, in the digital age, the brands embracing AI and AR while staying close to humans win - even the most digital product demos still need a human moment to land.* Digital tools have completely reshaped how brands demonstrate product performance. AI shade finders, virtual try-on mirrors, augmented reality overlays and short-form video have moved much of the demo experience onto a screen. That shift has been good for reach, scale and speed, but it has not replaced the one thing that makes a demo memorable: a human reaction to a visible result. At USP Demo Solutions we treat digital and physical demos as a single system rather than competing channels. A shopper might first meet a product through a social video, then walk into a store and confirm what they saw with a real, hands-on test on their own skin or hair. That handover from screen to skin is where trust is built. ## Where the digital layer adds the most value Digital is unbeatable for three things: personalisation, scale and consistency. Diagnostic apps can pre-qualify a consumer’s skin type, scalp condition or hair fibre health before they ever touch a product, so the demo they receive is already tailored. Cloud-hosted training and QR-linked instruction videos let global field teams run identical demos in 30+ markets without losing nuance. ## Where the human layer still wins Sensory feedback, emotional surprise and one-to-one trust live in the physical demo. A colour change on skin, a hydration sensor that reacts in seconds, a fragrance unfolding in a tester strip - these moments cannot be faked on a phone. They are what convert curiosity into belief and belief into purchase. Watch the short video below to see how we combine the two layers in real consumer activations, and read more on how we structure phygital programmes in our piece on emerging phygital demo trends . Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Digital and physical demos in real consumer activations](https://vimeo.com/1082789078/b27cd68638) Cookie settings ## How to use this in your next campaign The practical lesson is to plan every digital demo as a physical experience first, then translate it for screen. If a creator cannot perform the demo in their own kitchen, bathroom or living room, the content will feel staged no matter how good the production is. Ship the physical kit, write a one-page protocol, and let the creator's own context become the set. The unscripted variability is what makes the proof believable. On your side, build the digital layer around three repeatable moments: the "before" frame, the action, and the "after" frame held long enough for the viewer to compare. That structure works on TikTok, on Amazon Live, in a webinar, and in a retail iPad activation, which means one well-designed physical demo can fuel a full channel mix instead of being rebuilt for each one. The next time you brief a digital campaign, start with the demo kit and let the content calendar follow. It is also worth investing in the human side of the production. Brief the creator on what to do if the demo fails on camera, because failures happen and the difference between a discarded take and a viral moment is often the creator's reaction. A short note in the brief that says "if it does not work first time, try it again on camera and talk through why" tends to produce content that feels far more human than a polished retake. That honesty is what audiences respond to, and it is a direct outcome of treating creators as people, not as production crews. The wider point is that "digital" is not a destination, it is a distribution layer for human experience. The brands that win in the next cycle will be the ones that keep treating the consumer as a person first and a viewer second, designing demos that respect attention rather than chase it. That mindset shows up in small choices, slower pacing, fewer cuts, more uninterrupted product handling, and over time it compounds into a recognisably more credible brand voice across every channel. ## More on Watch & Listen Explore related articles from the blog. - "Brand engagement today?" with Janat Soomro - What is a DEMO? Featuring Niccolò Palazzoni - Cosmetics Challenges with Alma Alibegovic Previous From Lab to Shelf: Designing Consumer Demos That Convert Next Helping R&D Communicate Innovation to Executives --- ## Page: /blog/direct-sellers-beauty-brands-in-the-digital-age **Title:** Direct Selling Beauty in the Digital Age | USP Demo Solutions **Description:** What direct selling beauty brands need from demos and digital tools today to keep training, motivating and equipping a large field sales force at scale. ![Direct Sellers – Beauty Brands in the Digital Age] Back to Blog Videos # Direct Sellers – Beauty Brands in the Digital Age March 14, 2024 *This article unpacks the short film we produced for direct-selling beauty brands, and the field demo kit it was built around.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Direct sellers - beauty brands in the digital age](https://vimeo.com/724462577) Cookie settings Direct selling has always rested on a single, fragile moment: one seller, in one living room, with a few minutes to turn a relationship into a recommendation. The video we made for direct-selling beauty brands set out to show how that moment changes when the seller is handed a demo rather than a script. It follows a single visit and watches the conversation shift from "let me tell you about this product" to "let me show you what your skin is doing right now." ## The brand context Marketing directors at direct-selling companies carry an unusual burden. They do not manage a handful of retail accounts; they manage a field force that can run into the tens of thousands, spread across markets, languages and skill levels. That force has to be trained, motivated and equipped continuously, and every brand activation has to reach the newest recruit as cleanly as it reaches the top seller. Traditional tools, printed catalogues, talking points, long training decks, degrade as they travel down that chain. By the time a campaign reaches the field, the message has drifted. ## The demo at the centre of the video What the film demonstrates is a deliberately small kit: one diagnostic demo that opens the visit and one product-proof demo that closes it. The diagnostic, a quick and visible skin reading, reframes the whole conversation as a consultation. The consumer is no longer being sold to; she is being read, and the recommendation that follows feels like a response to her own result rather than a pitch. The product-proof demo then lets her see the claim work on her own skin, in seconds, before the seller leaves. Both fit in a handbag, neither needs specialist setup, and both are anchored to a shared digital backbone that holds the protocols, training clips and follow-up sequences in one place. ## What it changes The point the video makes, and the reason direct-selling beauty brands keep asking for it, is that a demo travels better than a script. A skin reading looks the same whether it is performed in Manila or Manchester, by a five-year veteran or a first-week recruit. That consistency is what a direct-selling marketing director is really buying: not a clever gadget, but a way to make the brand's best visit repeatable across a force too large to coach one person at a time. Sellers report that the diagnostic gives them a confident way to open a cold conversation, and that the product-proof demo settles price objections without an argument, because the consumer has already seen the result. ## How to apply this If you run a direct-selling beauty business, do not roll a kit like this out to the whole field at once. Equip your top-performing sellers with the two-demo kit first and measure the change in average order value and repeat rate over a single quarter. The pilot data almost always justifies the broader rollout, and, just as importantly, it gives the rest of the force concrete proof from their own peers rather than a head-office mandate, which is the kind of evidence a direct-selling culture acts on fastest. ## Common mistakes to avoid The recurring error is treating digital tools as a replacement for the visit rather than a layer on top of it. Apps that try to do everything the seller used to do tend to flatten the relationship that makes the channel work in the first place. Use digital to remove the busywork, scheduling, follow-up, order capture, training refreshers, and leave the human conversation untouched. The second error is additive clutter: every time a new tool is introduced, an older one should be deliberately retired and the field told which one is going away. That discipline is unglamorous, but it is the difference between a kit that gets used on every visit and one that sits unopened on the home screen. ## More on Watch & Listen Explore related articles from the blog. - Visualizing Claim Support: AXE - Lancôme Clarifique Dual Essence – Pore Test - Omnichannel Marketing in Skincare and Beauty Previous Brand Activations after the Holiday Season Next Thinking Outside the Box --- ## Page: /blog/dont-just-make-a-marketing-claim-validate-it **Title:** Stop Claiming, Start Demonstrating | USP Demo Solutions **Description:** Why consumers no longer believe a marketing claim until they see it - and how demonstrating product performance directly is the only way to validate it now. ![Stop Claiming. Start Demonstrating!] Back to Blog Blog: Insights & Demo Stories # Stop Claiming. Start Demonstrating! June 6, 2023 *In this article: Stop Claiming. Start Demonstrating!.* Nowadays, when we stumble upon a new brand that we like the look of but don’t know anything about, we turn to customer reviews in search of reassurance. We look for confirmation of the quality of the products and how satisfied the brand’s existing customers are before we take the plunge and purchase. Building this trust can be challenging for new and existing brands but if your product really is as great as you say it is then you shouldn’t have a problem proving it, right? The more sceptical consumers among us often need a little extra persuasion that a product or brand is trustworthy before making a purchase, but they should not be written off. Even if you have to work harder to gain their trust, once you do, you will have their loyalty for a long time. Often, they want to experience a product, see it, feel it, or observe it in action, to give them the confidence that it will live up to their expectations and that they will not be disappointed. *” 56% of participants cited the ability to touch and try different products or services as the biggest driver in making consumers more likely to want to buy something in-store. “* > *Mood Media, 2019, USA* While testimonials, statistics, bold statements and the use of buzzwords can support a product claim well, if a brand is truly confident in their product then they should show consumers concrete evidence that it meets their claim, leaving them with no doubt in their mind. If a product claims to “instantly increase skin hydration”, the consumer wants proof that it does just that. USP Demo Solutions’ sensory marketing tools (e.g. hydration tester) put your product claim to the test in a physical, tangible way demonstrating not only confidence in the product but proof of the claim. First-hand experience or campaigns which incorporate a sensorial experience are the most effective way to assure those sceptics that your claims are genuine and that you deliver on promises. We are bombarded with so many marketing messages on a daily basis that it can be difficult for consumers to know who to trust. The fact alone that your brand is certain enough that the product will perform to demo it directly to consumers will instil confidence in them. Vitamin C Claim Proof Demo Proving your product claim is all about being authentic and transparent, building trust, and having confidence in your product. Elevate your marketing storytelling by proving the product claim with USP’s Glycerine Detector Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Glycerine Detector product claim proof demo](https://vimeo.com/560780341) Cookie settings ## How to validate a claim in practice Validating a claim does not have to mean a full clinical study every time. The practical model is a three-tier ladder: a benchmark test that proves the mechanism in the lab, a usage test that proves it survives real consumer behaviour, and a visible demo that proves it to a non-expert in under a minute. A claim that clears all three tiers is defensible internally, externally and at point of sale, and it is far cheaper than discovering at launch that the claim cannot be demonstrated. For your next launch, take the headline claim and walk it up the ladder before the brief is locked. If the claim cannot be demonstrated visibly to a consumer, redesign the claim, not the demo. This sequence, validate then communicate, is the opposite of how most teams work, and it is the single biggest reason claims get watered down between marketing and regulatory in the final weeks before launch. Building the demo first prevents that erosion entirely. One final habit pays back across the portfolio: keep a shared claim-and-evidence register. For every active claim on every product, the register records the supporting study, the usage test, and the visible demo. New launches start by checking the register, which usually reveals that the proof is already there for half of the claims a brand wants to make, and surfaces the gaps that genuinely need investment. That single document tends to cut the cost of substantiation across an entire portfolio within a year. ## More on Science into Proof Explore related articles from the blog. - Skin Deep Stories: On-Skin Proof for Skincare Claims - Cosmetic Demos Beyond Smoke and Mirrors - OTC's Science Is Lost on Consumers Previous The Real AI Skin Scanner: Haut.AI Partnership Next Phygital Touchpoints in the Beauty Consumer Journey --- ## Page: /blog/effective-product-demonstrations **Title:** Demo Feasibility Analysis for CPG | USP Demo Solutions **Description:** How CPG R&D and marketing teams use demo feasibility analysis to filter the claims that can be visibly proven at scale - before any prototype is built. ![Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof] Back to Blog Blog: Insights & Demo Stories # Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof January 7, 2026 *In this article: a feasibility-analysis playbook for CPG brands that need to take a demo from the lab to the shelf with confidence.* If you lead R&D, marketing or innovation at a CPG, beauty or home care brand, you have probably been in the room when a great-sounding shelf demo idea quietly died in development. The reason is almost always the same: nobody pressure-tested whether the underlying claim could actually be shown, repeatably, in the conditions where shoppers and influencers would meet it. This article is about the discipline that prevents that - **demo feasibility analysis** - and how we use it at USP Demo Solutions as the upstream filter that protects budget, timelines and credibility. Feasibility analysis is not a creative phase. It is a structured technical screen that converts in-house trial data, claim language and consumer-context constraints into a yes/no decision before any prototyping starts. Done well, it is what turns lab evidence into Shelf-Ready proof and removes the most expensive failure mode in our category: investing in a beautiful demo concept that cannot survive the real world. ## Why Feasibility Analysis Is the Real Upstream Filter Let’s face it: lab results are great for R&D, but what happens when your product steps into the real world of climate, skin types, and lifestyles? Real-world evidence what actually happens when a lotion hits different skin types, or a shampoo meets a humid summer or nutrient gives us the credible baseline for every demo we create. We help teams move beyond just lab data. For example, if a global skincare brand’s body lotion boosts hydration by 30% in real-world user trials, we translate that into a demo tool where hydration is visibly measured and compared, right in the hands of beauty advisors or customers. This process is what drives retail engagement and makes product claims credible at every touchpoint. ![Close-up of a white garment with colour-coded sweat-stain test patches, illustrating a Persil laundry detergent efficacy demo] ## Our Three-Phase Process: Bringing Rigour and Creativity to Product Demo Creation Building effective product demonstrations that truly align with real-world evidence means following a clear, three-phase process. Here’s how we bridge R&D and marketing with equal parts science, feasibility, and creativity: - **Phase 1: Feasibility Analysis** – This is always our starting block. We take a rigorous look at the evidence; your product claims, internal studies, consumer insights, and trial results. At this stage, we ask: Can this claim be shown in a visually compelling way? Is the science repeatable? Will the demo be practical and easily understood by everyday users or advisors, not just experts? Technical feasibility is key here, but we also probe for business and operational viability. Only when a concept passes our stringent feasibility screen do we progress to the next phases. - **Phase 2: Design & Prototype** – With feasibility greenlit, co-creation begins in earnest. We gather R&D, product development, and marketing leaders for ideation workshops to turn evidence into actionable demo concepts. Here, hands-on prototyping kicks off, be it with **3D skin mapping**, **hydration sensors**, UV intensity indicators, or custom skin cards. We test every idea for repeatability and ease, ensuring it can work not only in one market or channel, but can eventually scale. - Phase 3: Deploy & Scale – Once a prototype proves its worth through validation and real user feedback, we tackle industrialisation. This phase covers manufacturing at scale, developing detailed demo protocols, translations for global deployment, and supporting documentation. Only by making demos easily replicable do we ensure that every beauty advisor, retailer or influencer delivers consistent, science-backed proof worldwide. Feasibility check is the critical filter that shapes everything that follows. Our deep feasibility analysis ensures you don’t waste resources on concepts that can’t be substantiated or easily executed, setting the stage for creative development and ultimately scalable success. This phased approach avoids the common pitfall of rushing straight to development without fully scrutinising feasibility, saving brands from costly failures later on. Instead, every demo method we create stands on a foundation of what’s proven, workable, and ready to perform under real-world conditions. ![Lab demonstrator dipping a hand into a glass bowl of water alongside a clock graphic, illustrating a timed skincare absorption and efficacy test] ## Examples: How Our Phased Approach Comes to Life - Moisture Proof with Hydration Sensors: We began with a detailed feasibility check did real-world trial data support a visible hydration boost, and could this be shown interactively? After confirmation, design and prototyping followed, resulting in a hydration test card with colour-changing strips. With user feedback from pilot deployments, we moved to full-scale manufacturing, equipping stores and brand advocates worldwide. - Pore Visibility and 3D Mapping: First, technical feasibility and user scenario mapping made it clear that pore size changes could be reliably visualised. Co-creation workshops led to a prototype indicator card, tested by beauty advisors for simplicity and visual impact. Only after multiple rounds of real-world validation did we industrialise and scale the tool for global rollout. - UV Protection Demonstrations: Using real sun exposure evidence, our feasibility process determined how to simulate this for consumers in a retail context. Interactive UV indicator tools were then designed, prototyped, and tested under various lighting and audience conditions, before being rolled out, fully documented and repeatable across in-store and influencer campaigns. ## The Critical Role of Feasibility and Why It’s Just the Beginning Feasibility is far more than a technical filter. At USP Demo Solutions, it’s the essential stage that shapes the success of everything else. A feasibility analysis answers vital questions: - Can the product claim be demonstrated reliably and visually? - Are the technical and scientific principles robust and scalable? - Does the concept work across geographies, demographics, and usage contexts? - Is the method simple enough for beauty advisors or end-consumers to grasp in seconds? This evidence-anchored approach turns feasibility from an afterthought into a major asset. By clarifying what’s possible, it gives innovation and design teams room to focus their creativity on ideas that are actually achievable, paving the way for successful prototyping and deployment. ![Before-and-after close-up of a person's cheek showing visible skin improvement after a scientifically validated skincare treatment] ## USP Demo Solutions: Uniquely Structured to Deliver Feasible, Scalable Product Demos Our strength lies in this discipline and structure. Unlike creative agencies who might jump to concept or build video assets on a whim, we anchor every engagement with a feasibility study. Only once an idea can hold its own scientifically and practically do we apply our full creative muscle and manufacturing firepower. This means fewer failed pilots, faster launches, and demos that truly move the needle for both brand and consumer. We keep every step transparent for clients; R&D, marketing and innovation teams always know exactly how and why decisions are made. If you’d like a deeper dive into our methods, including demo workshops and ideation processes, have a look at our article on demo innovation workshops . Our best work happens when marketing, R&D, and product development teams are at the table from the very first discussion. We welcome your in-house claim data, commercial objectives, and creative insights. Together, we: - Run joint feasibility assessments to identify actionable claims and proof points. - Host co-creation sessions for rapid movement from validated ideas to prototyping. - Test prototypes across varied user groups and usage environments. - Deploy at scale, ensuring every country, channel, or sales team receives full protocols, training, and replicable tools. ## Ready to Move from Evidence to Scalable Demo Success? If your goal is to translate real-world product science into demos that drive business results in stores, online, or at events, start with feasibility, but don’t stop there. The real magic happens as evidence is shaped through design, prototyping, and finally, global rollout. Discover how we can support your team from feasibility through to deployment , or get in touch for a tailored discussion on your next project. ## More on Demo Strategy Explore related articles from the blog. - R&D & Marketing Demo Brief - FMCG Demo Innovation Workshops - How to Choose the Right Demo Format Previous Demo Development Process: 3 Key Phases Next Functional Beauty Demo Videos --- ## Page: /blog/emerging-trends-in-phygital-demos-for-home-and-personal-care-bridging-physical-and-digital-engagement **Title:** Phygital Demos in Personal Care | USP Demo Solutions **Description:** Emerging phygital demos for home and personal care - bridging in-store touch with digital diagnostics so the proof travels with the shopper. ![Phygital Demos: Bridging Physical & Digital] Back to Blog Blog: Insights & Demo Stories # Phygital Demos: Bridging Physical & Digital October 20, 2025 *In this article: Phygital Demos: Bridging Physical & Digital.* In the past, in-store product demos were simple: a friendly staff member showing customers how a cleaning spray worked or giving hand cream testers at the beauty counter. But over recent years, spurred by new tech and a consumer base with higher expectations, those static experiences have evolved. Today, the world of phygital demos (a mash-up of ‘physical’ and ‘digital’) offers brands and their marketing and R&D teams the opportunity to create moments that are as educational as they are Instagrammable, as credible as they are cool. Let’s unpack what’s really happening in this space, why it matters, and how your next product demo can break through the digital noise and connect with modern consumers, from Gen X to Gen Z. ## Phygital Demos: Where Physical Meets Digital, And It Just Works If you’ve ever used an on-skin diagnostic tool that also scanned a QR code to get tailored skincare advice in a store, or watched an influencer show off a real-time hair transformation with AI-powered analysis, you’ve experienced phygital in action. Phygital demos harness the best of both worlds: tangible, real-life testing alongside dynamic, data-driven digital experiences. The goal? To make product benefits visible, personal, and credible, all while giving people a hands-on, memorable way to interact with your brand. ![Woman in a cozy home setting working on a laptop for remote work and relaxation.] ## Why This Matters: The Modern Consumer is Skeptical and Savvy We all know claims like “world’s best stain remover” or “clinically proven anti-ageing” aren’t enough any more. People want proof, and they want it to fit their lives; online, in store, in the palm of their hand, and in their feeds. Phygital engagement delivers this by blending: - **Trust-building:** Combining hands-on results with digital diagnostics (think skin mapping or instant product suggestions) proves your product works. - **Personalisation:** Tech such as AI-driven algorithms offers recommendations or instant feedback that feels custom, making audiences feel seen. - **Engagement:** Interactive journeys grab attention, encourage sharing, and are perfect for influencer content. This matters because modern demo success is measured not just in sales, but in shares, likes, and conversations. - **Sustainability:** Integrating digital elements cuts down waste from disposable testers and allows for impact measurement and digital-first design. ## Emerging Phygital Demo Trends Worth Knowing ### 1. Real-Time Diagnostics and Mapping Diagnostics have come a long way from paper test strips. Today’s tools can do amazing things, analyse skin hydration, map texture changes, and offer credible visual proof on the spot. At USP Demo Solutions, for example, we’ve delivered **3D Skin Mapping Tool** demos that measure results instantly, giving shoppers or influencers not just the claims, but the evidence. ### 2. Mobile, QR, and Digital Touchpoints QR codes on shelf displays, packaging, even transit ads, these gateways now launch immersive mobile experiences. Scan, snap a selfie, and receive science-backed product recommendations. What’s cool? It all happens in real time, and everything is built to be shareable across socials, letting the demo experience travel far beyond the aisle. ![Woman working remotely with a laptop on the floor next to a sofa, enjoying comfortable home office setup.] ### 3. Augmented Reality and Virtual Try-Ons Shoppers no longer need to guess whether a shade or result will suit them. Augmented reality (AR) overlays let them visualise outcomes (from foundation to hair colour to surfaces for kitchen cleaners), removing barriers to trial and purchase. AR doesn’t just drive fun, statistics show it can boost dwell times and conversion rates significantly. The key? Keeping it rooted in genuine science, not smoke and mirrors. ### 4. Phygital as Proof, Not Just Hype The USP Demo Solutions process follows several key steps that ensure demos are visible, credible, and replicable: - Feasibility Check: We start by auditing the science and consumer relevance behind every concept. - Demo Ideation: Using frameworks like DemoForge™, we bring creative, technically sound ideas to the table. - Demo Development & Optimisation: We prototype, test with different audiences, and refine until the demo is clear and engaging across categories, may it be beauty, home care, pharma, or food. - Demo Deployment: Formats are designed for seamless use for in-store teams, influencers, or digital events. - Impact Measurement: Everything is validated, metrics like engagement, share rate, and conversion provide feedback for each campaign. ### 5. Influencer-Ready, Social-First Demos The rise of social shopping means demos must be screen-friendly. Repeatable physical steps plus a digital component (say, capturing before-and-after data) are designed to fit an influencer’s workflow. Think clear protocols, engaging visuals, and standardised results that translate well whether the audience is in-store or on TikTok. ![Smiling person applying skincare cream to their cheek while holding a phone, demonstrating an influencer-ready phygital skincare demo] ## What Makes a USP Demo Solutions Phygital Demo Unique? We love partnering with brands because we get to turn well-earned product science into something people really “get” and want to interact with. Some standouts from recent projects: - 3D Skin Mapping Tool: Used by brands in live and influencer contexts, it serves up instant, credible measurement of skin improvements. - Real AI Demo: Our on-skin test to mobile-driven diagnostic tools engage consumers on the spot with meaningful results and have shown higher engagement than traditional shelf barkers. - Repeatable influencer protocols: Everything we develop is designed to be shared authentically, not just by store staff, but by digital creators by making science more accessible and brand messages more trustworthy. - Multi-category sensory demos: We support not only beauty and personal care, but also home cleaning and wellbeing. The approach is always the same: visible, concrete evidence, plus a layer of digital “wow” that is rooted in fact. Our Demo Library includes dozens of real-world projects designed for in-store, digital, and influencer sharing every one built with the same hybrid process. ## How Do You Stay Ahead? GenX to GenZ, It’s About Connection The future of product demos isn’t about shiny tech for its own sake. It’s about bringing humanity into digital spaces and vice versa. Our best advice comes from years working on launches with leading brands: - Treat demos as proof, not just performance. The more transparent you are, the more consumers trust you. - Prioritise inclusivity, design demos that work for everyone, wherever they are (online, at home, or in-store). - Make science accessible. Phygital isn’t just for gadgets, think of it as the next level of storytelling, breaking down even the most complex R&D into “aha!” moments. - Keep it lighthearted and honest. Gen X, Millennials, and Gen Z spot insincerity a mile off! Want some hands-on help? Check out our insights on running demo innovation workshops or compare video-only and phygital demos for retail environments. Phygital demos sit at the centre of credible marketing, genuine education, and breakthrough engagement for home and personal care brands. As consumers become more claim-savvy and demand both proof and personalisation, those who can bridge the physical and digital with honesty and creativity will stand out. Whether you’re a marketing lead, R&D expert, or product manager ready to unveil a new innovation, our team at USP Demo Solutions is up for the challenge. We help you turn complex science into phygital experiences that build excitement, deliver evidence, and create connection. Keen to chat ideas, or ready to reimagine your next launch? Visit usp.at to discover more inspiration, see recent projects, or connect with us directly. ## More on AI & Phygital Explore related articles from the blog. - Video vs Phygital Demos: Best Conversions? - 3D Skin Mapping Reveals Product Truth - From Sensory Symphony to Phygital Tech-sation Previous FMCG Demo Innovation Workshops Next Next-Gen Demos for Beauty & Home Care --- ## Page: /blog/expanding-your-omnichannel-strategy-another-step **Title:** Packaging Insert Demos for E-Commerce | USP Demo Solutions **Description:** Packaging insert demos - on-skin testers, samples and how-to cards in the shipping box - turn an e-commerce delivery into a repeat-purchase moment. ![Packaging Insert Demos for E-Commerce Engagement] Back to Blog Blog: Insights & Demo Stories # Packaging Insert Demos for E-Commerce Engagement March 12, 2023 *In this article: how to use **packaging insert demos** - on-skin testers, hydration strips, how-to cards and miniature diagnostics dropped into the shipping box - to extend an e-commerce purchase into an engaging at-home brand moment.* Many e-commerce retailers add packaging inserts before sending their shipments to customers for delivery. As a result, they have the potential to improve shipping and fulfillment strategies, since they are often unexpected, and they build customer loyalty as a result. Why are packaging inserts awesome for online sales engagement? Well, they don’t require much investment and bring in lots of returns for your brand. Higher consumer engagement with personal care products puts your e-commerce offering in a unique position of trust and authority. By offering these inserts, may they be a how-to-use instruction, a special offer or educational tools like an on-skin tester, they are an experience they are bound to remember. These inserts build a connection with your consumers by offering a personal touch. - They increase loyalty & improve customer retention – Not all skin is created equal. Different skin types-may it be oily, dry, normal, combination, or sensitive skin-have different needs. For your consumer to properly care for their skin, they need to identify their own skin type first. - Packaging inserts help you provide a positive experience to your consumers and help you retain them. When a consumer finds a personal tester inside the package which they use and learns about their personal skin need, it is sure to strike an emotional chord with him/her. - Packing Inserts can help with cross-selling –Brands that have an e-commerce channel can also cross-sell their other products using packaging inserts. For example, you can send a skin type tester to the consumer when they order a cleanser. Or a hydration tester along with a moisturiser. Your other range of products will benefit from this cross-selling strategy. - Guide your customer – These tools provide a science-based, engaging diagnostic of the potential consumer’s skin needs and a product recommendation that would fit their specific need. Enabling you to target your messaging in a very specific fashion. - Cost-effective- as they cost a fraction of the yield – with a free marketing channel When consumers receive more than they ordered, they are always thrilled, so when they receive a demo or a tester for them to try and engage in, they will be even more delighted as they feel a connection to the brand that cares about their needs. As a result, you will not only be able to cross-sell your products, but you will also be able to retain them. Their investment in your website will not only yield a greater return on their investment but will steer them to return there. Pair it with an online quiz or AI tool to give a truly sensorial journey with new-age flavour and you have won the jackpot. **DIGI.BA – CUSTOMIZED BEAUTY ADVISOR** A digital companion to your packaging insert: shoppers scan in, layer multiple skin-analysis technologies on top of the on-pack tester, and walk away with a personalised read on their skin type and condition plus a tailored product recommendation - extending the unboxing moment into an ongoing, at-home consumer journey. With over 30 technologies available to address different categories, claims and needs, added to USP’s AI integration powered by Haut.AI’s technology covers all the bases. ## What the next step actually looks like The honest version of "another step" in omnichannel is rarely "add another channel". It is almost always "make the channels you already have actually share the same proof". Audit the demos in market across retail, e-commerce, livestream, sampling and training, and you will usually find subtle variations of the same demonstration that do not quite line up. Consumers who see two of them notice the inconsistency, even if they do not name it, and the brand pays for it in trust. The practical next step is to nominate one canonical demo per hero claim and rebuild every channel touchpoint around that single asset. The retail prop, the livestream version, the creator kit and the training video should all reproduce the same visible moment, with the same protocol, in the same order. Once that alignment is in place, adding a new channel becomes a 48-hour exercise instead of a quarter-long project, because the proof is already designed to travel. The other habit worth adopting is to give the canonical demo a version number and a changelog. Every time a market adapts the protocol, the props or the script, that variation is logged centrally rather than living in a local deck nobody else sees. Over time the changelog becomes a quiet competitive advantage, because the global team can see which variations worked, roll the best ones back into the canonical version, and avoid repeating the experiments that did not. ## More on AI & Phygital Explore related articles from the blog. - From Demo Creation to AI Consumer Experiences - AI Isn't the Product. It's What Makes Demonstrations Smarter - AI-Personalised Skincare & Haircare Demos Previous Beauty’s Moment of Truth Explained Next Word-of-Mouth Strategy with Social Creators in Cosmetics --- ## Page: /blog/from-idea-to-impact-the-three-key-phases-of-demo-development-explained **Title:** Demo Development: 3 Key Phases | USP Demo Solutions **Description:** Three phases of structured demo development - from claim mapping and prototype to validated rollout - that take an idea from brief to shelf-ready. ![Demo Development Process: 3 Key Phases] Back to Blog Blog: Insights & Demo Stories # Demo Development Process: 3 Key Phases December 15, 2025 *In this article: the three key phases of demo development that turn an idea into measurable impact.* Ever found yourself sitting in a brainstorm, everyone buzzing over a new product or epic campaign idea, and someone declares, “Let’s make a killer demo”? The challenge is continuously creating something that genuinely wows, educates, and converts, which is a whole other level. At USP Demo Solutions, we get it: the coolest demo doesn’t just look good for TikTok, it actually bridges science and audience, proves a claim, and scales without a hitch. We do it in three phases, each crucial, all designed with GenX to GenZ teams in mind. ## Why Nail the Demo Development Process? In a world of 7-second attention spans, your products need more than slick packaging or smart copy. Demos are the heart of trust-building and engagement. Show, don’t tell isn’t just a saying here. It’s the only way forward if you want people to remember and, more importantly, believe in your claims. ## The Three Phases of Demo Development - **Phase 1: Feasibility & Focus** – Is your demo idea aligned with real-world proof and the right audience? - **Phase 2: Design & Prototype** – How to transform science into an irresistible, intuitive experience? - **Phase 3: Deploy & Scale** – Roll out your demo globally and pack a punch everywhere. ### Phase 1: Feasibility & Focus This is the bedrock. Before chasing cool effects, we ask: What do we need to prove? Who’s it for? And how do we make sure it’s legit? ### Kickoff Checklist: - **Define Your Audience** – Are you speaking to a skincare-obsessed uni student, a clinical pharmacist, or a busy beauty advisor on the retail floor? Listing your audience up front keeps the process focused and real. - **Where Will This Demo Live?** – Is it for a massive tradeshow, TikTok, Amazon product page, or an in-store kiosk? The channel shapes everything. - Pin Down the Product Claim – Don’t settle for vague. “Locks in hydration for 72 hours” or “Shrinks pores instantly” beats “Feels nice” every time. - Time Matters – Can the core effect be seen in 30 seconds? If not, can we create a visual that still communicates proof fast? - Legal, Safety, and Feasibility – Get everyone (yes, legal too) aligned on what’s non-negotiable. - Scale From Day One – Do you need 50 influencer kits or 200,000 units for a global roll-out? - Success Metrics – Is your goal sales uplift, influencer shares, repeat demo use, or trust scores? ![Consumer reviewing a product demo pamphlet while holding a small skincare container, representing the feasibility and focus phase of demo development] ### How We Stress Test an Idea - Science First – Map what actually changes and check if that can be shown live, reliably, and safely. - Proven Tools Only – We use validated technologies (e.g. oil, hydration, pH, UV, etc.) that work in the real world. No guesswork. - Mini Lab Checks – Run quick tests to be sure the effect is noticeable, stable across conditions, and simple for non-experts. Still stuck? Check out our demo innovation workshops, they’re built to help teams condense ideas into sharp, actionable briefs. ### Choosing the Right Demo Type - Diagnostic: Think skin type tests or hydration scripts, guiding people to the right regime. - Comparative: The go-to before/after. Perfect for hydration, oil control, or wrinkle tech. - Risk/Education: Tools showing UV or pollution risk, often used to boost awareness and trust. - Phygital: Physical test meets digital advice, via QR codes or apps for personalisation or follow-up. ![Person applying fresh aloe vera gel directly from a cut leaf to their palm, illustrating a natural ingredient sensory demo] ### By the end of Phase 1, you’ll have: - A laser-focused demo brief - Feasibility note with firm green lights - Proposed formats and usage contexts ### Phase 2: Design & Prototype Now it’s time to make it tangible. Turn that strategic brief into something that your audience can see, touch, and remember. ### Making Science Visual You can have the best formulation in the world, but if the claim’s not instantly “gettable”, you’ve lost them. We obsess over visual metaphors and interactions visible oil removal, colour changes, UV card turning dark, or wrinkled patterns smoothing out. ![Hand holding a skin oiliness test strip alongside a smartphone displaying a dry-to-oily skin type results chart] ### Locking Down the Protocol - Simplicity is King – In a retail chaos or crowded content feed, no one’s reading a booklet. We create ultra-clear, one-pager instructions and companion how-to videos. - Universal Steps – Anyone, anywhere should get the same outcome; whether you’re in Lagos, London, or Lisbon. - Human Road Test – We pilot demos with real, non-pro audiences. If 70% or more get it without coaching, we’re good to go. - Iterative Prototyping – Start rough in the lab, smooth it out in the field, nail it in pre-production. ### Training and Validation - Testing live with shoppers: counting how many understand and repeat the demo without handholding. - Influencer seeding: analysing which parts go viral or raise questions for improvement. - Documentation: short guides and quick FAQs. ### Outputs for Phase 2: - Valid demo, ready for scale - User-friendly protocol and training assets - Technical & regulatory files ![Beauty advisor in a white shirt presenting a pore-minimising facial product alongside two round makeup pans during a product demonstration] ### Phase 3: Deploy & Scale This is where a great demo becomes a global asset repeatable, measurable, trainable, and consistent. If you miss this phase, all those hours and creativity are wasted the moment someone tries to launch in a second country or push out to retail. ### Production & Logistics - Two-step Run – We do a field-first pilot, then scale up for global deployment only after validation. - Specs Matter – We obsess over packaging, shelf life, translation (some of our most successful demos run in 20+ languages), and storage. ![QR code on a demo kit linking to a digital product journey for consumer engagement] ### Training the Frontline - Beauty Advisors & Teams – Bite-sized, practical training so everyone knows how to demo on the spot (and what to do if the demo flops). - Influencers & Content Creators – Provide social-ready quick guides, scripts, and examples for easy, no-nonsense content generation. - Sales/Medical – For more technical demos, reps get deeper info so they can handle the tough questions. ### Phygital Journeys & Digital Integration Want data, loyalty, or next-level engagement? Attach QR codes to test kits, link to apps, and embrace digital extensions when they make sense. For more on this, see our deep dive on phygital demo innovation . ### Measuring What Matters - Engagement: Demos performed, time spent, shares - Conversion: Sales lift, basket size (where possible) - Repeatability: Are frontliners and influencers using the kit correctly without extra help? - Trust: Quick post-demo polls/surveys to gauge understanding and belief ### Iterate, Don’t Stagnate World changes, people change the best demo tools get reviewed and improved. Sometimes, small tweaks like a new result colour code or sleeker design skyrocket usability and reach. Don’t be afraid to evolve. ![Eucerin mattifying test strip and sebum measurement chart illustrating how demo results are iterated and improved] ### Going From Idea to Impact Without the Drama A truly effective demo doesn’t happen by accident. It’s a collaborative, detail-driven, sometimes-messy journey that’s deeply worth it. When you see someone light up with an “A-ha! this actually works” moment, or your sales tracker spikes after a decent campaign, you’ll know all three phases were worth the sweat. If you want to get nerdy about translating tricky science into scroll-stopping demos or just need help getting buy-in internally, our team at USP Demo Solutions has got your back. Want next steps or more inspiration? Browse our site to see how others cracked the code, or start with our take on the science that makes demos work. Ready to turn your next big idea into real impact? Reach out and let’s bring those demo dreams to life, minus the drama, plus a load of insight and results. Contact us at USP Demo Solutions for a no-fuss, high-impact journey from start to finish. ## More on Demo Strategy Explore related articles from the blog. - R&D & Marketing Demo Brief - FMCG Demo Innovation Workshops - How to Choose the Right Demo Format Previous On-Skin Diagnostics: Next-Gen Beauty Care Next Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof --- ## Page: /blog/from-science-to-engaging-experiences-in-3-steps **Title:** From Science to Demo in Three Steps | USP Demo Solutions **Description:** A three-step framework for turning product science into engaging consumer demos - from claim mapping to script to executable in-store activation. ![3 Steps: From Data to Demo] Back to Blog Blog: Insights & Demo Stories # 3 Steps: From Data to Demo September 11, 2024 *In this article: the three steps that take product science from raw data to an engaging consumer demo.* Creating an effective demo is more than just showcasing a product, it’s about telling the product’s story in a way that resonates with your target audience. The demo creation process is designed to turn complex scientific claims into tangible, relatable experiences. This process can be broken down into 3 key steps each building on the other. Demo 1 ideation, 2 development, and 3 deployment​​ with a Step 0 about feasibility. 0. **Feasibility Check** This is a reality check for the demo. At this stage, the technical team evaluates the product’s claims to determine if they can be demonstrated. This step isn’t just about seeing if something can be done, it’s about ensuring that the science behind the product can be translated into a meaningful demonstration. - **Demo Ideation** Blending Science with Creativity Once the green light is given, the demo ideation phase starts. This is where creativity meets technology. It’s about defining how best to present the product’s claims through storytelling that will resonate with the intended audience. Ideation involves customizing the demo concept to align with the product’s benefits while ensuring clarity. The focus here is on transforming complex scientific data into an accessible, compelling narrative. This phase is a co-creation process, involving alignment between R&D and creative teams. The goal is to design a demo that not only highlights the science but also ensures that it connects emotionally with the audience. - **Demo Development** Turning Concepts into Reality After solidifying the concept, it’s time to bring the demo to life. The demo development phase involves prototyping and refining the design to ensure that the idea translates effectively into a real-world demo. At this point, teams work on manufacturing the demo elements, producing videos, and creating digital or physical assets​. - **Demo Deployment** Delivering the Final Experience The final step is the deployment phase, where the demo is delivered to its audience, whether that’s consumers, stakeholders, or partners. This phase involves more than just sending the demo live; it’s about ensuring that the demo works seamlessly in the environment it’s deployed in. This could be in-store, online, or even as part of a trade show presentation. Deployment strategies may also include training stakeholders on how to use the demo​​. Throughout this process, the aim is to ensure that the demo doesn’t just explain the product-it creates a memorable experience that communicates the product’s benefits. If you’re looking for some extra help, I’ve got a few tools that could be useful depending on where you are in your demo creation journey. **Thanks for reading and see you next week!** Niccolò niccolo.palazzoni(at)usp.at ![USP Demo Solutions team member supporting brands through the demo creation process] Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Three steps from product science to an engaging consumer demo](https://vimeo.com/932411240/3b2532473e) Cookie settings ## Want to join us? Join 1K+ readers of The Demo Creation Journey for tips, strategies, and resources to create relatable demos that bring science to your audience in a simple way. ## How to run the three steps on your next launch To apply the three-step model on a live project, start by writing the science down in one sentence a 12-year-old can repeat. If the team cannot agree on that sentence, the demo will not land either, and the next two steps will inherit the ambiguity. This first step is usually the hardest and the most valuable, because it forces the lab, brand and regulatory voices to converge on a single story before any creative work begins. From there, prototype the experience with whatever is on the bench, paper, water, a phone torch, before you commission anything custom. The point of the prototype is not to be beautiful, it is to confirm that the mechanism is visible, fast and repeatable in human hands. Only then move into the third step, productionising the demo for retail, digital and training channels. Teams that follow this order ship demos that survive contact with the real world; teams that skip to step three almost always rebuild the demo within a year. It is also worth pairing the three steps with one named owner who carries the work across all of them. In most teams the science, the prototype and the production version are owned by three different people, which is exactly how nuance gets lost in handoff. A single owner who shepherds the demo from one-sentence translation to retail-ready asset preserves the original intent and dramatically reduces the rework that otherwise accumulates between phases. ## More on Demo Strategy Explore related articles from the blog. - Omni Demo: One Story. Multiple Demonstrations. All Audiences. - The Demo Gym Builds the Muscle for Better Demos - The Hidden Cost of Waiting Too Long to Think About Demos Previous Pro Demos: Experience Meets New Innovation Next Redefining Demo Creation Expertise --- ## Page: /blog/from-sensory-symphony-to-tech-sation **Title:** Phygital Tech for Cosmetics Demos | USP Demo Solutions **Description:** Field notes on layering phygital tech onto sensory cosmetics demos - the multi-channel cues that engineer believable in-store trial for personal care brands. ![From Sensory Symphony to Phygital Tech-sation] Back to Blog Blog: Insights & Demo Stories # From Sensory Symphony to Phygital Tech-sation June 22, 2023 *In this article: how to layer **phygital tech** (sensors, AR overlays, on-pack QR diagnostics) onto classic sensory cosmetics demos - so an in-store sensory experience, paired with a digital layer, swings the shopper toward your product.* Welcome to the Sensory Symphony of cosmetics retail - where sensory marketing reigns supreme and a newfangled phenomenon, call it Phygital Tech-sation, is set to tickle our fancy. Hold onto your parasols and top hats, for the adventure begins! This piece traces the arc From Sensory Symphony to Phygital Tech-sation - how a hands-on cosmetics demo, paired with a digital cue, can swing the in-store decision in your favour. In a world filled with endless choices, how can cosmetic brands make a lasting impression on consumers? Sensory marketing techniques, which engage us by appealing to our senses and leaving a lasting impression, hold the key to finding the solution. Today, we delve into the captivating world of phygital sensory tech, exploring how a brand pairs a hands-on demo with a digital cue to forge a deep connection with their consumers. Close your eyes, if you will, and imagine the scene. Imagine stepping into a beauty store and as you browse through the aisles, you are assaulted with promises, pretty packaging, and familiar names. Oh my, I would want them all! But alas, that would mean playing with the devil himself. That is the skin care devil who lies in wait to ruin your skin and drive you to bankruptcy. In come the knights of shining armour - demos and testers that change your in-store decision second! That’s right, we’re talking about the haptic experience, where branded sensory tools make the choice for you. At this moment, brands may not only educate us on the idiosyncrasies of our beauty needs but also recommend the best product for us. Picture, if you will, the scene where a skin or scalp tester becomes a companion on our quest for flawless beauty, leading us on a merry quest of discovery. Enter the world of “phygital,” a wonderful synthesis of the physical and digital spheres. It’s as if your favourite things have manifested a technologically intriguing contraption. Phygital sensory tools - sensors, AR overlays and on-pack QR diagnostics - were precisely developed for this fusion of emotion, information and discovery, as a makeover for your consumer’s perception, directing their thoughts straight towards that fabulous product and influencing their decision-making process **Unveiling Phygital Sensory Tech** It is not just a fleeting interaction; but for a brand to have the opportunity to create an immersive experience for their customers. By engaging the senses, capture attention, spark curiosity, and initiate the consumer’s personal journey of discovery and revelation. **Stronger Bonds and Increased Brand Trust** When brands focus on phygital sensory tech, they are not just selling products; they become trusted advisors and companions on the consumer’s beauty journey. This way brands provide a personalized, hands-on experience, that can build stronger emotional connections with their consumers, building on brand loyalty and trust. As you know, brand activation is key to unlocking consumer engagement and positive participation. It is all about injecting life and enthusiasm into the brand experience. Using a range of brand activation tools that serve as conversation starters and shift focus from selling will lead to consulting. This approach fosters meaningful interactions, allowing brands to inform consumers as well as substantiate product claims. Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Phygital sensory tech for beauty demos](https://vimeo.com/720320334) Cookie settings It isn’t just about the immediate sensory experience; it’s about empowering consumers with knowledge. It all comes down to this – the next time your consumer encounters your beauty product that claims to transform them into a radiant goddess or a skincare routine promising results that could rival the fountain of youth, give them the opportunity to get to know them, appreciate the creativity behind the brand. Let them embrace their journey, and be ready to surprise them with your knowledge and make it personal. Through interactive demonstrations and personalized consultations, brands can educate customers about their skincare, body care, hair care, sun care, or deodorant needs. By imparting valuable insights, brands create a deeper level of engagement, making the buying process more informed and satisfying. ## More on AI & Phygital Explore related articles from the blog. - The Real AI Skin Scanner: Haut.AI Partnership - Packaging Insert Demos for E-Commerce Engagement - From Demo Creation to AI Consumer Experiences Previous Phygital Touchpoints in the Beauty Consumer Journey Next Wonders of Scientific Brand Communications --- ## Page: /blog/great-influencer-demos-make-it-simple-real-repeatable-relatable **Title:** Influencer Demos: Real and Repeatable | USP Demo Solutions **Description:** Most influencer campaigns fail at the demonstration. The four traits - simple, real, repeatable, relatable - separating demos creators can actually execute. ![Influencer Demos: Simple. Real. Proven.] Back to Blog Blog: Insights & Demo Stories # Influencer Demos: Simple. Real. Proven. December 23, 2024 *In this article: Influencer Demos: Simple. Real. Proven..* Most influencer campaigns that contain demonstration fail at the very point they’re supposed to shine: the demonstration. We have seen it before: a beautiful video, flashy edits, perfectly shots. But when a curious consumer tries it at home, the result is nothing like what they saw. This, even if they have the instruments to replicate it. The trust is broken. The brand takes the hit. At USP solutions, we’ve spent over 20 years building product demonstrations that don’t just look good, they must work. Every time, 110% of the times as we say internally. Especially when influencers are involved. What does it take to create a demo that an influencer can authentically recreate, credibly share, and easily explain? **Step 1: Make the demo science based (real) and repeatable** If your demo only works in a lab and your R&D team or in a studio under perfect conditions, it’s not a demo, it’s short movie. Influencers aren’t lab technicians, they have no interest in investing time. They’re not here to troubleshoot a malfunctioning test and the product has to speak for itself. The outcome must be the same, whether filmed in a studio or a bathroom. The demo should be clear, impactful, and with a result that is WOW! That’s why we build controlled, plug-and-play demo kits tested in our lab, validated on mobile, and designed for influencers to use without second guessing. **Step 2: Give the KOL clarity, with no margin for error** The worst mistake is trying to script the influencer. We think that authenticity is a currency, but that doesn’t mean you leave creators to improvise with your product and hope for the best. We call it “guardrails, not guidelines.” We give influencers a claim that’s crystal clear, a demonstration setup that’s fool proof, and visual results that speak for themselves. Usually, it is in the form of a short tutorial. They stay in control of their tone and audience connection. You stay in control of the proof. **Step 3: Design for the creator’s reality** Influencers work fast, they batch content and use what’s easy. If your product needs a PhD to explain or ten minutes to set up, it’s staying in the box. How would this look in a 60 seconds video? Would the audience say: “That’s impressive, I believe it, and I want to try it”? We design for simplicity, clarity, and realism without compromising on science. **The Result: Demos that drive trust** When influencers show real results and not just excitement, consumers trust what they see. Seeing is believing they sad. And when that demo can be repeated by 100 creators across 5 countries with the same outcome? That’s how you scale credibility. We don’t stage demos. We engineer them. If you’re sending out content briefs and hoping for magic, let’s talk. We build influencer demos that don’t just look good. They prove your product works. *Diego Kanda Diwidi* ## How to brief this into your next creator campaign The fastest way to apply the simple-real-repeatable-relatable rule is to write your creator brief backwards. Start with the single moment you want the viewer to remember, then strip everything that is not in service of that moment. If the creator needs more than one sentence to explain what to look at, the demo is too complex for the format. Replace product jargon in the brief with the everyday language the creator already uses with their audience. Equally important, send creators a kit that survives their workflow, not yours. That means pre-measured doses, one-step setup, and a built-in "before" reference so the comparison frame is already in shot. Pair the kit with a 90-second video showing the demo done well and one common failure mode, so creators know what success and failure look like before they film. Brands that do this routinely see usable, on-brand content from a much higher share of their roster, with far less back-and-forth on edits and approvals. One more habit that pays back: build a short "creator FAQ" alongside the kit. Anticipate the five or six questions creators will ask once they unbox it, what to do if the result looks different on their skin, whether the demo works on camera in artificial light, how to film the "before" frame, and answer them in the same document. That five-page FAQ saves hours of back-and-forth per creator and dramatically reduces the chance of a creator filming the demo in a way that quietly undermines the claim. ## More on Retail & Influence Explore related articles from the blog. - Briefing Skinfluencers and Dermafluencers with Demo Assets - Selling with Interactive Consulting Tools - What's your brand story? Previous Redefining Demo Creation Expertise Next Marketing Storytelling for Science-Led Brand Launches --- ## Page: /blog/hidden-cost-of-waiting-too-long-to-think-about-demos **Title:** The Hidden Cost of Late Demo Planning | USP Demo Solutions **Description:** Lab demos prove the science, but audiences need proof they can see. Why early demo thinking saves time, avoids rework, and strengthens product launches. ![The Hidden Cost of Waiting Too Long to Think About Demos] Back to Blog Blog: Insights & Demo Stories # The Hidden Cost of Waiting Too Long to Think About Demos July 24, 2026 *In this article: why demos built for scientists rarely work for consumers, and how bringing demo thinking into product development early saves time, avoids rework, and leads to stronger product stories.* When people hear the phrase "the cost of...", they usually think about budgets. But when it comes to product demos, the biggest cost isn't financial. It's time. It's missed opportunities. It's extra work. And sometimes, it's launching a fantastic product with an incomplete or unsuccessful narrative. That is the hidden cost of waiting too long to think about demos: when demo planning starts late, after the formulation is locked and the launch materials are already in motion, every option for showing the science becomes harder and more expensive to execute. ## Built for Scientists, Not for Audiences In many organisations, R&D teams create demonstrations throughout product development. They use them to validate formulations, compare performance, and prove that a product does what it is designed to do. These demonstrations are scientifically robust and play an essential role in the innovation process. The challenge is that they are built for scientists. An R&D demo is designed to answer technical questions. It may rely on specialised equipment, controlled laboratory conditions, or measurements that only experts can interpret. While it proves the product works, it doesn't necessarily help a consumer, retailer, healthcare professional, or even a marketer understand why it matters. ## The Disconnect Between Proof and Persuasion This creates an interesting disconnect. Marketing teams are often handed a technically brilliant demo that is difficult to explain, impossible to recreate outside the laboratory, or simply too complex for a non-technical audience. They then face the challenge of translating highly scientific evidence into something people can understand in a matter of seconds. Now that isn't easy. Consumers don't make purchasing decisions because they understand a testing protocol. They respond to experiences that are visual, intuitive, and believable. They want to **see the difference**, not read or hear about it. The same applies to healthcare professionals, retail staff, and sales teams. They all need proof they can communicate with confidence. If a demo requires a lengthy explanation before anyone understands what they're looking at, its impact is already diminished. ## Proving the Science or Communicating It? This is why demo thinking needs to extend beyond scientific validation. As products move through development, it's worth asking whether a demonstration proves the science or communicates it. Those are two very different objectives. A successful marketing demo doesn't replace scientific evidence. It translates it. It preserves the integrity of the research while presenting it in a way that is engaging, memorable, and easy to understand. Sometimes that means simplifying a laboratory method. Other times it means creating an entirely new experience inspired by the science rather than copying the lab test itself. ## What the Strongest Demos Get Right The strongest demos achieve both goals. They satisfy technical credibility while making the product benefit immediately obvious to someone with no scientific background. We've seen this across personal care, home care, and healthcare projects. Some of the most effective demos aren't the most technically sophisticated. They're the ones that make complex science feel obvious. Whether it's showing hydration levels on skin, visualising cleaning performance, or demonstrating product efficacy through an interactive experience, the principle is always the same: if people can **experience the proof**, they are far more likely to believe the claim. ## Bring Demo Thinking in Early The companies that do this well don't wait until the launch phase to think about communication. They bring marketing and demo specialists into the conversation while the product is still being developed. This creates opportunities to identify moments where the science can be transformed into compelling proof without compromising accuracy. It also saves time. The result is less rework, stronger collaboration between R&D and marketing, and more powerful product stories that are ready when the launch window opens. If your next product is still in development, that is exactly the right moment to start the demo conversation. Explore our demo solutions to see what that proof can look like in practice. ## More on Demo Strategy Explore related articles from the blog. - Inside Our Workshops - What B2B Brands Can Learn from Food Demos - Why Many Demos Fail and How to Fix Them Previous AI Isn't the Product. It's What Makes Demonstrations Smarter Next The First 8 Seconds: The Science of Capturing Attention in Demos --- ## Page: /blog/how-live-product-demos-can-drive-consumer-trust-and-sales-in-the-personal-care-industry **Title:** Live Demos for Personal Care Brands | USP Demo Solutions **Description:** How live demos in personal care turn skeptical, review-hardened shoppers into buyers - why on-skin proof out-performs claims and reviews alone. ![Live Demos That Drive Trust & Sales] Back to Blog Blog: Insights & Demo Stories # Live Demos That Drive Trust & Sales September 24, 2025 Consumers have never been more demanding, curious, or skeptical about personal care products. With social media, online reviews, and the vast array of choices, trust has become the true currency in the personal care industry. But how do brands break through the noise, build authentic consumer trust, and ultimately drive sales? At USP Demo Solutions, we’ve learned that nothing is as powerful as a live, tangible product demonstration backed by real science. Let’s delve into why live product demos are uniquely effective and how they can elevate both consumer perception and commercial results for personal care brands. ## Why Consumer Trust Is a Challenging Prize in Personal Care Personal care is a category defined by personal experience and intimate needs: skincare, hair care, hygiene, and wellness. Claims are everywhere, but consumers have become savvy at spotting empty promises. What they crave is proof-visible, repeatable, science-based evidence that a product delivers on its claims. - **Intimacy of Use:** These are products people put on their skin, their faces, or even in their mouths. Trust is non-negotiable. - **Proliferation of Claims:** ‘Clinically proven’, ‘dermatologist tested’, ‘overnight results’-the market is flooded with claims, but without proof, they start to sound hollow. - **Information Overload:** Social media, online reviews, and influencer endorsements mean consumers are bombarded with both hype and skepticism daily. ## The Power of Live Product Demonstrations Text claims and static visuals can only go so far. A live product demo-whether in-store, at an influencer event, or via digital experience-translates complex science into something consumers can see, feel, and believe. - **Seeing Is Believing:** Live demos make invisible product qualities visible. Think of hydration, UV protection, anti-aging, or cleansing power shown through real, interactive tests. - **Repeatability:** Demos are most credible when they are simple, repeatable, and consistent-whether shown by a scientist in a white lab coat, a sales associate, or an influencer at home. - Emotional Impact: Consumers remember experiences-live demos create memorable moments and word-of-mouth buzz far beyond a typical product feature rundown. ## What Makes an Effective Personal Care Demo? - Science-Backed: Demos should be rooted in real research (not stage magic). At USP Demo Solutions, every idea goes through feasibility checks and scientific validation before it becomes a consumer-facing asset. - Simplicity: Complex science must be distilled into clear, snackable visuals or experiences the consumer can easily understand. If you need ten minutes to explain the result, you’ve missed the mark. - Reproducibility: Whether in Germany, India, or online, the outcome of the demo should be the same-making localized launches and global scale possible. - Instant Impact: The best demos deliver a ‘Wow effect’ in under a minute, sparking curiosity and motivation to try the product for themselves. ## How Live Demos Build Trust and Drive Sales-Step by Step - Making Science TangibleBy turning otherwise invisible benefits into visible, hands-on experiences, live demos empower consumers to understand the ‘how’ and ‘why’ behind a claim. For example, a demo might show a unique ingredient neutralizing free radicals in real-time, or visualize hydration levels on the skin using custom test strips. Science moves from the lab bench directly into the consumer’s hands. - Delivering Authenticity-Not HypeThere’s a world of difference between a rehearsed advertising spot and a real-world product demo that anyone can repeat and validate. This transparency is invaluable for earning consumer trust. - Engaging the SensesTouch, sight, smell, and even sound can all be involved in a well-designed demo. This multi-sensory engagement forges deeper memories and helps consumers connect emotionally to the science behind your brand. - Creating Shareable MomentsLive demos often spark social media shares and influencer content. Whether through immediate before-and-after results or the drama of the demonstration, demos are tailor-made for repeat viewing and word-of-mouth spread. - Closing the SaleWhen consumers see proof with their own eyes, objections melt away. Demos help close the gap between consideration and purchase-online or offline-because belief leads to action. ## Bridging the Gap Between R&D and Marketing Often, the biggest challenge is translating complex technical knowledge into engaging consumer communication. Our work at USP Demo Solutions is about bridging that gap. We support R&D teams in finding the core proof-points that matter, and we help marketing teams tell those stories visually and persuasively. - Collaboration: Our process involves both sides-starting with feasibility checks and ideation workshops, through hands-on demo development, and finally scalable deployment for use in any marketing channel. - Adaptability: Demos must work in multiple formats-in-person, on video, or in digital experiences. That flexibility is essential for today’s omnichannel strategies. ## Types of Effective Product Demos in Personal Care - Physical Demonstration Kits: Real-world test kits for skin hydration, oil measurement, or UV protection invite consumers (or sales associates) to try, test, and see real results instantly. - Digital Experiences: Interactive digital tools and mobile journeys can simulate personalized diagnostics or display product benefits with impressive visualizations, ensuring the message reaches even a remote or digital-first audience. - Real Demo Videos: Fast, science-packed videos break down complex ideas and demonstrate effects live-making them shareable for influencers, retail staff, and e-commerce. ![Top view of wooden tray with salt and bottles of cosmetic products placed on white tub with lemon slices on water surface] ## Real-World Impact: The Ripple Effect of a Good Demo We’ve seen over and over that when brands embrace demo creation-grounded in science and tailored for their audience-they enjoy a ripple effect: - Increased consumer understanding of what makes their product unique (and superior). - Higher levels of trust and recommendation, both in-store and on social media. - Sales uplift, often dramatic, after a successful rollout of engaging demos for local or global launches. - Scalable assets: The same demo concept can be used across retail, digital ads, influencer kits, training, and more. ## Innovation in Demo Creation: What Sets USP Demo Solutions Apart What we’ve learned over years of working with major FMCG brands is that it’s not about making the loudest claims, but about creating the most credible experiences. Our hybrid, dynamic approach includes in-house R&D, manufacturing, and end-to-end support-from ideation to deployment. We tailor demo solutions for everything from new product launches to educational campaigns, always grounded in rigorous science and designed for real-world impact. - Cross-Industry Expertise: From skincare to oral care and household products, demo principles are shared, but each project is fully customized. - Technological Tools: We use proprietary demo technologies-like 3D skin mapping, digital diagnostics, and ingredient sensors-to translate technical benefits into visible, interactive tests. Learn more about our technologies . - Feasibility First: We won’t start a project unless the science stands up to scrutiny. Everything begins with consultation and proof-of-concept work. ## Best Practices for Successful Personal Care Demos - Start with the Consumer’s Questions: What do shoppers want to know? What claims do they doubt? Design your demo to address these doubts directly. - Build for Simplicity and Scalability: The best demo in the world is useless if it can’t be repeated reliably at scale, by anyone, anywhere. - Validate with Real Data: Demos need to be backed by lab testing and consumer sniff tests-not just internally, but in the field with real users. - Integrate with Storytelling: Pair the demo with brand storytelling so it fits naturally within campaigns, influencer partnerships, in-store activities, and staff training. - Measure Impact: Track engagement, conversion rates, and consumer feedback post-launch-and use these data points to refine or expand your approach. ## Future Trends: Where Are Product Demos Heading? The landscape is evolving fast. Here’s what’s next in live product demonstration for the personal care industry: - Phygital Experiences: Blending physical and digital-like AI-powered diagnostic journeys or QR-code activated demos in-store. - Personalization at Scale: Digital tools that adapt the demo to each user’s profile or needs, delivering tailor-made experiences wherever they are. - Social and Peer-Led Demonstrations: Consumers trust their peers; expect a rise in influencer demo integrations and user-generated demo content. - Sustainability Demonstrations: Demos aren’t just about efficacy-they can powerfully demonstrate environmental credentials or clean formulation claims, aligning with consumer values. ## Ready to Transform Your Product Proof into Real Brand Belief? Live product demos are more than a marketing tactic-they are an invitation for consumers to experience your product’s truth themselves. Personal care brands that embrace credible, engaging demonstrations don’t just drive sales-they build trust, spark conversations, and grow a community of brand advocates. If you want to see how real, repeatable, science-backed demos can transform your next launch or brand campaign, learn more about our demo creation expertise or get in touch with our team . Let’s turn your product’s science into your most compelling proof point. ## More on Retail & Influence Explore related articles from the blog. - Influencer Demos: Simple. Real. Proven. - Briefing Skinfluencers and Dermafluencers with Demo Assets - Selling with Interactive Consulting Tools Previous 3D Skin Mapping Reveals Product Truth Next Video vs Phygital Demos: Best Conversions? --- ## Page: /blog/how-on-skin-diagnostics-are-shaping-the-future-of-beauty-and-personal-care **Title:** On-Skin Diagnostics for Beauty Care | USP Demo Solutions **Description:** How on-skin diagnostics, from sebum strips to AI-driven scanners, are reshaping next-gen beauty and personal care launches with proof shoppers can see. ![On-Skin Diagnostics: Next-Gen Beauty Care] Back to Blog Blog: Insights & Demo Stories # On-Skin Diagnostics: Next-Gen Beauty Care December 11, 2025 *In this article: how Next-Gen on-skin diagnostics are reshaping beauty and personal care launches with proof shoppers can see.* Nowadays, the beauty and personal care world is flooded with bold claims, Instagram-perfect results, and plenty of confusion. From sebum strips to AI-driven scanners, this Next-Gen wave of on-skin diagnostics is exactly where we come in: at USP Demo Solutions, we cut through the noise by translating advanced product science into simple, visual, and sensory demos that anyone can experience. And yes, we’re talking to you R&D leaders, marketing directors, product developers, and trade marketing teams, because the future of innovation is about making science real for both you and the end consumer. We’re the specialist partner who helps global beauty and home care brands turn complicated research into engaging demos that you can touch, see, and trust, whether through interactive kits on a shop floor, influencer campaigns, or phygital (physical + digital) integrations that scale across continents. Think diagnostic skin testers, hydration sensors, UV indicators, 3D skin mapping, and those clever little cards that make claims live and breathe. ## Why Sensory Proof is Everything in 2025 For Gen Z, Millennials and, increasingly, older generations, hope and hype just don’t cut it. Today’s audiences question everything and why shouldn’t they? “Prove it” is the mantra, whether buying a moisturiser or recommending an anti-ageing serum at an industry conference. What they want isn’t just science in a file; it’s science they can see, feel, and believe in real time. This is exactly where sensory innovation changes the game. On-skin diagnostic tools are the sweet spot between laboratory data and everyday confidence. It’s not about taking the scientist’s word for it, but actually seeing hydration levels rise, skin type revealed, or sun exposure visualised in seconds on your own skin (or your customer’s). It’s these visual, tangible moments that stick and drive real business outcomes from faster decision-making in R&D to higher sales at retail. ## How We Make Science Tangible: Our Method and Workflow Here’s the magic behind the curtain: - **R&D Translation:** We start by diving deep with your research and development team. Our job is to spot the unique product mechanisms and figure out which claims can be proven visually, not just described on a pack. - **Prototyping:** We rapidly develop demo concepts suited for a specific claim be it a hydration sensor, scalp tester, or UV indicator. We iterate the design, test it with real users, and ensure function meets simplicity. - **Validation:** If it’s not repeatable and globally credible, it doesn’t pass. Every demo is validated with robust protocols, consumer trials, and feedback from real advisors, not just internal teams. - **Industrialisation:** Once dialled in, we scale to mass production digital kits, physical toolboxes, even web-based phygital modules, documenting everything for global rollout and brand consistency. This end-to-end process not only demystifies science but delivers demos that can be trusted in Tokyo, New York, or Rio all without losing clarity or impact. ![Person holding the USP Demo Solutions 3D Skin Mapping Tool, a white rectangular device used for precision skin diagnostics] ## The Real Tools Making It Visible Words are easy. Visible outcomes drive trust. Here are some ways our demo tools bring sensory innovation to life for brands and their teams: - **Skin Testers (Sebum & Type):** Cards or strips that absorb and react to skin oil, providing instant feedback on skin type. Advisors can demonstrate suitability and consumers believe what they see, right then and there. - Hydration Sensors: Visual indicators that measure before-and-after effects of moisturisers or serums, often used during POS activations or to communicate lasting hydration (for instance, up to 72 hours) after a single application. - 3D Mapping & Texture Analysis: Tools that map pores, fine lines, and skin roughness, letting marketing and R&D teams turn clinical claims (“visible pore reduction”) into retail moments that consumers and advisors both celebrate. - UV Indicators: Cards that visually show sun damage or improvement after SPF use fantastic for both education and retail engagement, especially in markets where sun safety matters year-round. - Scalp Testers and Dandruff Tools: Making hair and scalp diagnostics easy and credible, so haircare launches have the claim proof they need, not just marketing copy. - pH and Barrier Function Cards: For brands with science-led edge, we show pH or skin barrier health, taking technical benefits and making them easy to show, even at a pharmacy counter. - Interactive Demo Cards & Phygital Flows: Touch, scan, and unlock digital journeys linking each consumer’s result to product recommendations, further tests, or AI-driven journeys right from a tester or kit. ![Brand partner logos across pharma, household, personal care, and food categories that USP Demo Solutions works with] ## Business Outcomes: Why On-Skin Diagnostics Matter Let’s cut to what really counts. Sensory demo tools, when designed right, don’t just raise eyebrows they drive results where it matters most: - Claim Clarity: When your promise is visible, R&D “translation” becomes real and understandable for the whole team from scientist to sales floor. - Consumer Trust: Nothing builds loyalty faster than personal proof. That “aha moment” when an end user or advisor sees the difference boosts repeat sales and review scores. - Retail Engagement: Demonstrators and point-of-sale teams have more than just words they’ve got evidence. This increases dwell time and conversation quality. - Global Scalability: Tools that work across languages and geographies can be rolled out fast, with video or phygital support, keeping global messaging unified. - Faster Decision-Making: For both brands and consumers, visible data leads to quicker decisions. No more weeks of “wait and see” feedback is real-time. ## Case Snippets: Sensory Innovation Solving Real Brand Challenges Example: Mass-Market Pharmacy Activation A well-known pharmacy brand struggled to educate on skin types. We developed a branded skin tester card staff simply applied it, showed the colour shift, and guided product selection on the spot. The result? Higher engagement, faster consultations, and thousands of satisfied customers who felt genuinely understood. Example: Influencer-Ready Hydration Testing An American skincare brand needed to bring their hydration story to life online. We created a custom hydration sensor for influencers to use in their content: it made before-and-after changes visible within one demo. This translated scientific claims into shareable, trust-building content across social media. Example: Pore Control at Retail For a luxury beauty brand’s serum launch, our team built a demo tool that mapped pores pre- and post-application. This allowed beauty advisors to make the reduction obvious in minutes (not weeks) accelerating sales and boosting staff confidence on the shop floor. ## What Makes USP Unique in Sensory Innovation? Lots of companies claim to make diagnostics, but our approach making complex science simple, visual, and globally repeatable has earned trust from P&G, Unilever, L’Oréal, and Bayer. What sets us apart: - We bridge the gap between clinical labs and daily life, so your R&D truths become consumer belief. - Every demo is designed for repeatability and cultural adaptability; if it can’t work everywhere, it’s reworked until it does. - We innovate with digital, phygital, and physical tools whether you want an in-store strip, an at-home kit, or a QR-powered app journey. - We do the heavy lifting: ideation, validation, production, training videos, documentation so you focus on the big picture, not logistics. ## Challenges, Lessons, and Looking Forward Great sensory demos need to be accurate, intuitive, and validated otherwise, trust is lost, fast. We invest alongside partners to test, tweak, and refine until a tool delivers clear value for R&D experts, marketers, and retail teams alike. The biggest challenge? Balancing scientific rigour with user simplicity. It’s about making proofs obvious, but not oversimplified. Data privacy is also front of mind, especially with connected tools and AI-powered analysis coming to the fore. Secure, consent-led approaches are a must, and we fully support brands navigating GDPR and global standards for consumer protection and transparency. ## The Future: Phygital, Personal, and AI-Driven Sensory demos are moving beyond the strip or card. Imagine a skin tester that instantly links you to a digital platform with tailored routines, tracks changes over time, and feeds R&D teams with fresh insights for the next wave of product innovation. With the phygital revolution, touchpoints are everywhere in-store, at home, and online, bridging gaps between physical proof and digital advice. If you’re curious about how phygital demos blend the best of both worlds, check out our deep dive: Emerging Trends in Phygital Demos for Home and Personal Care . ## Wrapping Up: Innovation That Builds Trust and Drives Success As demand for visible, sensory proof grows, brands that stay ahead aren’t just talking they’re showing. With the right partner by your side, claim clarity, consumer trust, retail engagement, and global scale are all within reach. That’s the power of making complex product science fun, visual, and real. Ready to make your innovation tangible and your science memorable? Meet our demo creation team and see how we can turn your product brilliance into the next big retail or influencer moment tailored for Gen Z, Millennials, and the people who matter most: your own teams and consumers. ## More on AI & Phygital Explore related articles from the blog. - Next-Gen Demos for Beauty & Home Care - Phygital Demos: Bridging Physical & Digital - Video vs Phygital Demos: Best Conversions? Previous Sensory Demos: Beauty & Home Care Next Demo Development Process: 3 Key Phases --- ## Page: /blog/how-sensorial-experiences-impact-brand-consumer-bonding **Title:** Sensorial Demos That Build Brand Bonds | USP Demo Solutions **Description:** Why sensorial demo experiences - not just digital interfaces - are how cosmetics brands build genuine, lasting consumer bonds beyond the first purchase. ![Sensorial Experiences That Build Brand Bonds] Back to Blog Blog: Insights & Demo Stories # Sensorial Experiences That Build Brand Bonds April 15, 2023 *In this article: Sensorial Experiences That Build Brand Bonds.* Many cosmetics companies are already utilizing digital solutions. Chat apps, health trackers, lifestyle questionnaires, skin analysis software etc. all aim to direct consumers to a product which meets their requirements, whilst providing an entertaining brand experience. Do these digital solutions generate truly accurate results, and lead to appropriate product purchases and a happy, loyal customer? Are they enough? For a long time, marketers have used the funnel metaphor to consider the points at which consumers engage with brands – moments which, when effectively utilized, can influence decision-making. This model implies that consumers begin with many potential brands in mind and methodically narrow down their options until they decide which one to buy. Post-purchase, their relationship with the brand does not develop and tends to focus solely on the use of the product itself. In recent years, a team of researchers has introduced a modified model, which better represents the purchase process by considering the influence of the digital world. This model, the Consumer Decision Journey (CDJ) illustrates that rather than systematically narrowing down their choices, nowadays, consumers add and subtract brands from the group under consideration – based on interaction with peer influencers and reading online reviews – as their selection criteria shift. After enjoying the product, they often build a relationship with the brand. Ongoing engagement (e.g. via social media channels, signing up for newsletters, receiving promotions) and positive brand experiences trigger repeat purchases and encourage brand advocacy, forming a valuable bond. However, according to the CDJ model, the all-important bond between brand and consumer is not formed until the user has had physical contact with the product and experienced it sensorially. From a marketer’s perspective, bonding appears to happen at a relatively late stage of the consumer journey, that is the point at which consumers experience the product physically. It is the way in which consumers *feel* a brand that leads them to post-purchase bonding. Once again, the power of the senses is undeniable. During the consideration/evaluation period of the CDJ, consumers are still uncertain and open to new options. By offering a powerful, bond-forming, sensorial experience at this stage, it is possible not only to stimulate consumer purchase intent but also to encourage brand advocacy and brand love. Everything a marketer dreams of rolled into one little demo tool! Incorporating both physical and digital solutions into a marketing strategy is a no-brainer. This multichannel approach gives a brand a major advantage over others by triggering bonding at an early stage whilst providing the digital component that today’s consumers look for. ## How to engineer sensory bonding into your next launch To translate sensory bonding into a real activation, pick one signature sensory cue per brand and protect it across every touchpoint. It might be the cooling sensation of an applicator, the click of a pump, the scent profile of a sample, or the texture of a wipe. Whatever it is, name it as a brand asset and treat it with the same rigour as the logo: documented, briefed into every supplier, and audited at every consumer touchpoint to make sure it is showing up consistently. The next step is to make sure that sensory cue is actually surfaced in the demo. Many brands have a signature cue and then bury it inside a busy activation where consumers never notice. Build the demo around the cue, give staff a single sentence to draw attention to it, and let the consumer experience it on their own skin or in their own hand. That is how a sensory cue becomes a memory, and how a memory becomes the basis of repeat purchase and unprompted recall. It is also worth tracking the sensory cue in research the way you track logo recognition. A short prompt in the next consumer study, "describe the feeling, sound or scent you most associate with this brand", quickly tells you whether the cue is landing or being drowned out by the rest of the activation. Brands that monitor this signal over time can see when a sensory asset starts to fade and refresh it before it disappears, rather than discovering five years in that the bond they thought they had built is no longer there. ## More on Beauty & Sensory Explore related articles from the blog. - Find Your Consumers’ Perfect Products - Why Skin Type Matters: Build the Right Routine - Sensory Demos: Beauty & Home Care Previous Skin Deep Stories: On-Skin Proof for Skincare Claims Next The Real AI Skin Scanner: Haut.AI Partnership --- ## Page: /blog/how-social-influencers-impact-your-social-media-campaign **Title:** Word-of-Mouth Strategy for Cosmetics | USP Demo Solutions **Description:** A word-of-mouth strategy framework for cosmetics: how to use social creators as compounding earned media instead of just another paid-ad placement. ![Word-of-Mouth Strategy with Social Creators in Cosmetics] Back to Blog Blog: Insights & Demo Stories # Word-of-Mouth Strategy with Social Creators in Cosmetics March 14, 2023 *In this article: how to think about social creators as an engine for word-of-mouth in cosmetics, including the three components - reach, original content and consumer trust - that decide whether the spend earns its keep.* This article is about **word-of-mouth strategy** in cosmetics specifically, and the role social creators play as an earned-media channel rather than as another paid placement. The framing matters because the two require very different briefs, success metrics and creative guardrails - and conflating them is the most common reason creator spend underperforms. Consumers in our category have largely tuned out traditional advertising. They look at peers, recommendations and daily routines instead. The opportunity is to design a programme where the marketing message lives natively inside that organic surrounding, in a way that keeps compounding even after media spend stops. **HOW TO INFLUENCE INFLUENCERS?** When it comes to influencer marketing, marketers take advantage of paid as well as unpaid social influencers. However, there are three main components: - **Social reach**: Through outlets such as blogs and other social channels, influencers reach an extensive range of consumers. - **Original content**: Influencers produce original content for the brand. Often this content is quite effective. - **Consumer trust**: Influencers tend to build strong relationships with their audience. This organic process enables the audience to trust the influencer’s opinions. > “For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.”** The power of Influencer marketing lies in increased consumer retention. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising”. As a marketer in the cosmetics industry social media channels, and in that respect especially Instagram, are powerful tools. However, there are some challenges you may face: How can I ensure content quality and content accuracy? How to make the most out of my campaign in terms of engagement rate, likes, shares, and comments. *https://en.wikipedia.org/wiki/Influencer_marketing **http://www.adweek.com/socialtimes/10-reasons-why-influencer-marketing-is-the-next-big-thing/623407 ## How to make the impact measurable To turn influencer impact from a feeling into a number, define one conviction metric per campaign before the first piece of content goes live. Options include unaided recall of the product mechanism, share of consumers who can explain the claim back in their own words, and 60-day repeat purchase rate among consumers who saw the content. Pick one, instrument it, and refuse to change it mid-flight, because the lift from a campaign is only visible if the baseline was set before it ran. Operationally, this also means casting creators for fit with the demo, not just fit with the brand. A creator whose audience trusts them on skincare is a different asset from one whose audience trusts them on beauty trends, and the same demo will perform very differently in each context. Match the demo to the creator's existing trust profile, and the social media campaign starts to compound on the credibility the creator has already built with their audience, rather than borrowing it for a single post. It is also worth building a short post-campaign debrief into every creator engagement. A 30-minute call with the top two or three performing creators usually surfaces insights no dashboard captures, which moments their audience reacted to, which parts of the demo felt awkward, what they would change next time. That qualitative signal is often the highest-leverage input into the next round of briefs, and it costs almost nothing to collect compared to the value it returns. The wider takeaway is that creator marketing is a long-game asset, not a short-term lever. The strongest brand-creator pairings show their full impact over several quarters, as the audience returns to the same creator for the same category and the brand becomes the assumed default. Planning creator partnerships on annual horizons, with renewals tied to conviction metrics rather than only to reach, produces a fundamentally different and far more durable kind of social media campaign than the project-by-project model most brands still default to. ## More on Retail & Influence Explore related articles from the blog. - Beauty’s Moment of Truth Explained - Brand Activation in 3 Simple Steps - Live Demos That Drive Trust & Sales Previous Packaging Insert Demos for E-Commerce Engagement Next Cosmetic Demos Beyond Smoke and Mirrors --- ## Page: /blog/how-to-change-selling-to-consulting-in-direct-selling-situations **Title:** Direct Selling: From Pitch to Consulting | USP Demo Solutions **Description:** How direct selling brands shift from pitching to consulting using interactive demo tools that boost client satisfaction, repeat orders and field referrals. ![Selling with Interactive Consulting Tools] Back to Blog Blog: Insights & Demo Stories # Selling with Interactive Consulting Tools May 12, 2024 *In this article: how direct sellers switch from a hard pitch to consultative selling with interactive demo tools - replacing the pitch with a demo-led consulting conversation.* In Direct Selling a company’s success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals. The question of all questions: How can I make them happy? Maybe with special promotions or small gifts? The answer is much easier, its impact is true and long-lasting. In everyday business, there are many Moments of Truth, moments when customers interact with a brand. Each interaction helps paint the picture. In Direct Selling Sales Representatives are of high value. They create and influence many Moments of Truth, and can strongly influence a brand’s picture. Field Trainer and Sales Support Managers know that and try to support those small businesses at their best. How can Field Trainers and Sales managers support their Sales Force in a way that creates a long-lasting and positive picture of the company, sets up strong bonds, and consumer satisfaction and finally becomes financially successful? Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Interactive demo tools for direct-selling consultations](https://vimeo.com/174381483) Cookie settings Their key is to provide Sales Reps with tools which help to change selling into consulting. Ideally, Beauty Consultants allow consumers to experience a Beauty Moment of Truth, a moment during which customers actively interact with a brand thus learning about their very own beauty traits. Beauty Consultants help perform the test, evaluate the result with the client, and recommend the best matching product. Customers will purchase the product just right for them, buy again and even give referrals. The business of Beauty Consultants will constantly grow. Change selling to consulting, it’s easy and will bring benefits to customers, Consultants and Direct Selling Companies. ## How to make the switch in the field The practical way to move a field force from pitching to consulting is to change the first 60 seconds of every visit. Replace the product-led opener with a single diagnostic demo the customer participates in, a skin reading, a hair-strand test, a hand-wash comparison. The moment the customer becomes part of the demonstration, the conversation stops being a pitch and starts being a consultation, with no script change required from the seller. To support that shift at scale, equip every seller with a small kit of two or three reusable diagnostic demos and a one-page decision tree that maps demo outcomes to product recommendations. Train the team on the demos, not on the talk track, because the demo is what carries the conversation. Brands that make this switch typically see higher average order value, higher repeat purchase rates, and noticeably lower training overhead, because new sellers can be productive within their first week instead of their first quarter. The final piece is to give the field force a feedback loop. The sellers running diagnostic demos every day collect signal that is more current than any consumer panel: which results surprise customers, which product recommendations land, where the decision tree breaks down. A monthly call that surfaces those observations back to the brand and R&D teams turns the field force into a research asset, not just a sales channel, and it keeps the demos themselves evolving in step with what consumers actually respond to. The wider shift is cultural as much as it is operational. Moving from selling to consulting means rewarding behaviours that compound over time, repeat orders, referrals, customer satisfaction scores, not just first-visit conversion. Adjusting commission structures and recognition programmes to reflect that longer arc gives the field force permission to slow down at the demo moment, ask better questions, and trust that the loyalty they build will return as revenue over the year. Without that incentive alignment, even the best diagnostic kit ends up being used as a pitching prop. ## More on Retail & Influence Explore related articles from the blog. - What's your brand story? - Samples & Trials: Find Your Perfect Shade - Sensory Product Seeding for Beauty Influencers Previous Cosmetics Surprises with Sylvia Orasche Next Cosmetics Challenges with Alma Alibegovic --- ## Page: /blog/how-to-expand-the-omni-channel-strategy-in-the-beauty-industry **Title:** Phygital Touchpoints in Beauty | USP Demo Solutions **Description:** Why phygital touchpoints - hands-on demos with a digital layer - actually carry a beauty shopper from awareness to purchase across many cues. ![Phygital Touchpoints in the Beauty Consumer Journey] Back to Blog Blog: Insights & Demo Stories # Phygital Touchpoints in the Beauty Consumer Journey June 14, 2023 *In this article: how to design **phygital touchpoints** across the beauty consumer journey, so each of the dozens of interactions a shopper now has with a brand reinforces - rather than dilutes - the proof of the product claim.* The average beauty shopper now has dozens of touchpoints with a brand before purchase, where she used to have around seven. Most beauty marketing programmes have not redesigned their touchpoint strategy to match. The piece that holds it all together is the **phygital touchpoint** - a sensorial, hands-on proof moment paired with a digital layer that the shopper can take with her - and that is what this article unpacks. Let´s talk numbers: Omnichannel shoppers spend between **50-300 per cent more** than single-channel shoppers, making them more valuable for retailers and brands. That said, the omnichannel improvements we planned for “in a few years” must be done immediately. Yesterday, if possible. **Touchpoints before buying. Is this product a benefit for my problem?** As consumers decide on skincare, they will have several interactions with the brand, offline or online. A few years ago, the average number of customer touchpoints, or product interactions, was about seven. Today, this could be the number of platforms they use to have the touchpoints: the needed interactions have increased to a few dozen. Each consumer/brand touchpoint is an opportunity to form an opinion about the product, its benefits & claims, and your brand. **Every positive view could lead to a purchase.** Secondly, consumers seek more information about the product due to raised awareness. What is in the skincare product? Are the claims real? How was it made? Will it work for my skin concern? If your brand makes mentioned touchpoints experiential and provides the wanted answers across multiple channels- digital and analogue; you will gain visibility, brand awareness, and brand trust. How do you make the touchpoints memorable? The power of sensory consumer journey. By having valuable, rounded offline and digital communication with consumers on various channels, retailers and Direct-to-consumer brands can collect more information about consumers. Better data improves targeting, which will ultimately increase ROI. When, what, and how are consumers being guided in an optimal consumer journey? As a brand manager, how can you influence it and make sure that your target audience is engaged and provided with the answers they seek through all the channels in-store, online, and at home? The answer lies in creating the right shopping experience- evoking sensorial engagement- both physical and digital- PHYGITAL. What is phygital in beauty marketing? Phygital combines both online and offline communication. Phygital takes the best aspects from each environment and creates a complete and satisfying customer experience. Interaction is everywhere and at any time. As a result, the consumer spends more time in the store, has more exposure to the various categories, and becomes more predisposed to make purchases. This is done through a customizable consumer journey empowered by SENSORIAL marketing tools offered on multiple channels. It keeps the consumer experience impactful no matter which channel they decide to use. A customized sensorial consumer journey in skincare is one of the focuses of our experts at USP Demo Solutions. After learning about your brand´s needs, we offer an existing or develop a new sensorial marketing tool tailored for your brand and is designed to support your activation on any or all channels, reaching people at the store, online, and at home. USP Demo Solutions’ sensory marketing tools engage your consumer in educative storytelling, digital product recommendation based on skin analysis, and providing an “at home” experience. The interaction at home is built on analogue touchpoints, evoking the senses and digital interaction, with a web service reached by mobile phones. The skin testing strips and web services are individualized depending on your product claim and your target audience. Additionally, they are hygienic, easy & safe to use, and highly impactful. This sensory brand experience is forging a stronger connection to the product and influencing the consumer. DIGI.BA – CUSTOMIZED BEAUTY ADVISOR A web service that turns physical demos into a guided, omnichannel consumer journey. By combining multiple skin-analysis technologies, it gives shoppers a clearer read on their skin type and condition and routes them to product recommendations they can trust - in store, online, or at home. If you are searching for ways to stimulate the purchase intent, digitally and offline, and make your brand relevant at any stage of the consumer journey or any platform contact experts at USP Demo Solutions. We make your brand #experienceable. ## More on AI & Phygital Explore related articles from the blog. - The Real AI Skin Scanner: Haut.AI Partnership - Packaging Insert Demos for E-Commerce Engagement - From Demo Creation to AI Consumer Experiences Previous Stop Claiming. Start Demonstrating! Next From Sensory Symphony to Phygital Tech-sation --- ## Page: /blog/how-to-improve-influencer-marketing-and-why **Title:** Sensory Seeding for Beauty Creators | USP Demo Solutions **Description:** Why beauty product seeding works better when influencers receive a sensory demo, not just a sample - and how the hands-on cue lifts the content they post. ![Sensory Product Seeding for Beauty Influencers] Back to Blog Blog: Insights & Demo Stories # Sensory Product Seeding for Beauty Influencers July 24, 2023 *In this article: how to upgrade beauty product seeding from "send a sample" to a sensory demo experience that gives influencers something real to react to on camera.* Most beauty product seeding programmes still operate on a simple loop: ship a sample, hope for a post. The conversion from package to credible content is patchy because nothing in the box gives the creator a multi-sensory cue to react to. This piece is about a specific upgrade to that loop - building **sensory product seeding** kits for beauty creators - and why it consistently produces better, more authentic content than samples alone. Increased brand awareness, better targeting and building genuine trust between a brand and it’s followers are just some of the advantages which lead to an increase in sales and, in the end, to an increase in profits. The profit boost is, of course, the goal for every company. But let’s take a look at some concrete reasons that are leading to it: one of the most important facts is that sponsored posts on social media channels are not affected by ad-blocking technology. Furthermore, with the “**right influencer”** and “**quality content”**, that unwanted “just being an ad” feeling can be avoided. In contrast, social media posts can create genuine interest among the influencer’s followers. Besides that, many influencers have their blogs where they additionally mention brands or offer to make sponsored blog posts. Another positive factor is better targeting in the sense that your influencer is followed because his or her fans have an interest in his advice. Following someone on social media is a choice that every user makes for himself/herself. This is in sharp contrast to those ever-annoying advertisements that pop up. A lot of the influencers are interested in building a real fan base, with a lasting relationship and are not always in it for the money. They want to gain the respect and love of their followers. The question of all questions: How can you as a beauty company ensure “quality content”? To what extent can you as a marketing manager influence an influencer’s post? Providing the product to be tested is not enough. The best way to guide influencers is to enable them to “experience” your products with all their senses. Influencers need to have an emotional interaction with the beauty brand and the product you ask them to test and promote. Emotions enable influencers to tell a compelling “true” story which creates authenticity, and emotional replies and interactions in return. Speak to our experts to learn more about our tools that help differentiate you from the crowd… ## How to lift the floor of your creator programme The single biggest lever in most influencer programmes is not the creator selection, it is what you ask the creators to do on camera. Replace the generic "talk about the product" brief with a single, repeatable demo that gives the creator a concrete moment to film. The demo gives them something to point at, something to react to, and something to invite their audience to try, which is the structure that consistently drives saves, shares and purchase intent on platform. Operationally, ship every creator a kit designed for their workflow, not yours: pre-measured doses, a built-in "before" reference, and a 90-second video showing the demo done well and one common failure mode. Pair this with a short approval window for the first piece of content, then trust the creator to iterate without further sign-off. Brands that move to this model usually see usable content from a much higher share of their roster, with a fraction of the back-and-forth on edits and approvals. Finally, treat the best content from each campaign as an asset, not as a one-off post. The strongest demo videos from creator partners can be repurposed, with permission, into paid social, retail screens, sampling kits and training material. Brands that build this reuse loop into their creator contracts from the start get a multiple on every piece of content they fund, while keeping the original creator credited and compensated. Over a year, that compounding effect is often worth more than the original media spend on the campaigns themselves. ## More on Retail & Influence Explore related articles from the blog. - Word-of-Mouth Strategy with Social Creators in Cosmetics - Beauty’s Moment of Truth Explained - Brand Activation in 3 Simple Steps Previous Wonders of Scientific Brand Communications Next Five-Sense Marketing Principles for Beauty Brands --- ## Page: /blog/how-to-simplify-complex-product-science-for-marketing-success **Title:** Storytelling for Science-Led Launches | USP Demo Solutions **Description:** A storytelling playbook for marketing leaders planning a science-led launch - from positioning and claim architecture to media and trade activation. ![Marketing Storytelling for Science-Led Brand Launches] Back to Blog Blog: Insights & Demo Stories # Marketing Storytelling for Science-Led Brand Launches February 16, 2025 *In this article: a marketing storytelling playbook for VPs and Heads of Marketing leading science-led brand launches covering positioning, claim architecture, campaign narrative, media planning and trade activation.* **Audience focus:** this article is written for marketing leadership owning the full funnel from brand to performance. For an R&D-internal companion piece on briefing executives and cross-functional partners, see helping R&D communicate innovation to executives ; for the consumer-facing demo design layer, see designing lab-to-shelf consumer demos . Launching a science-led brand isn’t as simple as copying lab results into a brochure. At USP Demo Solutions, we’ve seen first-hand that even the most powerful innovation can get lost in translation unless your marketing storytelling distils it into precise, relatable and credible narratives for your audience. In this blog, let’s dive deep into our proven approach for shaping a story-driven launch funnel from positioning right through to repeatable in-market demonstrations that builds understanding and trust across every marketing channel. ## Why Clarity Is Your Biggest Marketing Lever Scientific invention is rewarding, but if end users can’t see the value instantly, marketing and adoption stall. We bridge this gap for brands every day. Clear communication isn’t just about removing jargon: it’s about making visible and believable the precise **why** and **how** of your product’s benefit, cutting through industry noise and skepticism. ![A scientist in a lab coat writing on a whiteboard in a modern laboratory setting.] ## The Science-to-Consumer Gap and How We Bridge It Let’s acknowledge the reality: technical claims, statistical charts, and detailed lab proofs rarely spark curiosity in non-scientific audiences. Consumer trust is built by **demonstrating**, not just stating, why your product matters. Our philosophy: - **Do the science justice,** but show its real-world payoff. - Serve both marketing and R&D. Every demo is a credibility test for scientists, for marketers, and for consumers. - Make it snackable. Even if the product story is complex, the demo must be graspable in seconds. ## Our Step-by-Step Approach to Simplifying Complex Product Science ### 1. Start With a Joint Feasibility Session We begin every client engagement with a collaborative, open feasibility session. R&D shares the science, marketing outlines the claims and challenges, and together we identify: - Which features are scientifically validated? - What real-world outcomes will resonate most strongly with the end audience? - Which claims pass both lab scrutiny and the ‘consumer sniff test’? This step prevents generic or exaggerated claims and sets a strong foundation for credible, compelling demos. ### 2. Translate Outcomes into Relatable Demo Concepts Once scientific proof points are identified, we hone in on how to visualize the invisible, making the science approachable : - Metaphors and analogies: Explain your moisturizer’s skin barrier effect by likening it to an umbrella shielding you from rain, or visualize cleansing as removing a colored film. - Sensory demonstration: Can the improved skin hydration be felt, seen, or measured in seconds? - Physical and digital engagement: Use hands-on demo kits or interactive digital tools that let the consumer witness the transformation themselves. ### 3. Build Demos for Real-World Repeatability A great demo is only as strong as its repeatability by influencers, sales teams, or shoppers on the retail floor. We design every demo asset to be: - Simple to use with no lab coat required. Clear instructions, robust design, and forgiving to minor mistakes. - Fast and engaging. If it takes longer than a minute or feels hard to follow, we simplify further. - Scientifically honest. Each demo outcome must stand up to scrutiny-both in the lab and the marketplace. ### 4. Validate With Both Sides Lab & Layperson We believe in a dual validation process: - Lab validation. Each demo is stress-tested to ensure that the scientific claim holds up under varied conditions. If results aren’t reliable, we redesign. - Layperson validation. Demos are piloted with non-expert users (influencers, sales staff, consumers) to catch confusion or ambiguity. Their feedback pinpoints anything that needs simplification or clarification. ## Key Principles for Translating Complex Science Into Marketing Success - Focus on One Core Message. Avoid cramming multiple scientific claims or steps into a single demo. Clarity trumps quantity-let one clear effect be the star. - Make It Visual and Experiential. Charts and clinical numbers are background support. Lead with what the audience can touch, see, or change instantly, like skin hydration or visible surface changes. - Equip Your Influencers. A successful demo lives beyond your brand team. We create tools that influencers, sales reps, or even retail associates can confidently use, supporting consistent messaging across channels. - Document and Train. Every demo asset comes with concise guides, troubleshooting tips, and best-practice use cases so anyone can deliver it confidently, anywhere in the world. ![A hand holds an open pink pamphlet with a hand-shaped cutout, using science into demos to showcase Sunlight Extra] A hand holds an open pink pamphlet with a hand-shaped cutout, using science into demos to showcase Sunlight Extra Lembut dishwashing liquid with moisturizer. The floral-designed pamphlet features Indonesian text. . In a demo creation process. ## How This Works in Practice, What do Clients Value Across hundreds of demo creation projects for leading brands, several outcomes are consistently praised by our clients: - The ability for R&D and marketing to collaborate seamlessly, turning technical insight into easy, repeatable stories. - Consistent, credible assets that sales, trainers, and influencers can use across regions and languages. - Measurable impact, demos that drive higher consumer understanding, brand trust, and ultimately adoption. Don’t just take our word for it. Our testimonial library includes feedback such as: - “USP creates demos influencers can repeat, sales teams can use, and consumers get in an instant, without prior knowledge.” - “The Demo Creation Journey helped us bridge lab science and field reality, empowering our training and influencer programs.” ## Common Mistakes to Avoid When Simplifying Product Science - Don’t oversimplify and lose accuracy. It’s tempting to cut corners, but credibility collapses if the demo outcome can’t be scientifically justified. - Don’t rely solely on digital. While videos and apps are great, nothing builds belief like a hands-on, physical or phygital experience, especially in personal care and consumer health categories. - Don’t present data without context. Numbers alone rarely sell, the story behind them does. Pair every scientific data point with “what it means for you.” ## Key Takeaways for Your Next Product Launch - Start early: Engage both science and marketing teams from the start, not just before launch. - Co-develop proof points: Identify what can be credibly and quickly demonstrated, then build the rest of your communication around it. - Think user first: Will a layperson understand after one try? If not, keep simplifying. - Repeatable wins: Prioritise demos that anyone, anywhere, can deliver confidently. At USP Demo Solutions, we believe translating complex product science into compelling, relatable demos is not just a marketing tactic, but the essential foundation for consumer belief and brand advocacy. By focusing on true scientific validation, clear storytelling, and repeatable experience design, we make it easier for R&D and marketing teams to drive product success together. Ready to transform your product’s promise into proof? Explore more about our approach and see inspiring demo ideas in action in our demo library . ## More on Science into Proof Explore related articles from the blog. - Wonders of Scientific Brand Communications - Stop Claiming. Start Demonstrating! - Skin Deep Stories: On-Skin Proof for Skincare Claims Previous Influencer Demos: Simple. Real. Proven. Next From Lab to Shelf: Designing Consumer Demos That Convert --- ## Page: /blog/how-to-translate-complex-product-science-into-engaging-consumer-demos **Title:** From Lab to Shelf: Demos That Convert | USP Demo Solutions **Description:** A practical guide for brand managers and trade activation leads on turning validated lab work into consumer demos that land in store, on social and at home. ![From Lab to Shelf: Designing Consumer Demos That Convert] Back to Blog Blog: Insights & Demo Stories # From Lab to Shelf: Designing Consumer Demos That Convert May 3, 2025 *In this article: a deep dive aimed squarely at brand and product teams briefing consumer-facing demos how to take validated lab work and convert it into lab-to-shelf demos that land with shoppers in store, on social and at home.* **Audience focus:** this guide is written for brand managers, product marketers and trade activation leads building consumer-facing demos. For an R&D-internal companion piece on briefing executives and cross-functional partners, see helping R&D communicate innovation to executives ; for a marketing-funnel perspective covering campaign integration, see marketing storytelling for science-led brand launches . At USP Demo Solutions, we’re obsessed with the lab-to-shelf handover the moment a validated formula has to actually earn its keep in front of a real shopper, with demos that actually convert browsers into believers. As demo creators not just another agency we’ve made it our mission to design consumer demos that convert for global brands across sectors like personal care, skincare, home care and more. Drawing from real-world, hands-on experience with major names and technical teams, let’s dive deep into how we help brands move proven product benefits from the lab bench to the retail shelf in demos that are engaging, repeatable and credible enough to make shoppers believe. ## Why You Can’t Afford to Leave Science “In the Lab” A product’s scientific innovation means little if your customer can’t relate to it or, worse, can’t understand it at all. Today’s consumers are more skeptical and informed than ever. They demand proof-real, visual proof. That’s why communicating science isn’t just about sharing data but about transforming that science into experiences and stories that stick. Effective demos are no longer a “nice-to-have.” They’re essential for: - Building instant product credibility - Bridging the communication gap between R&D and marketing - Making complex claims relatable and repeatable-online, on the shelf, or at events - Scaling product education across global teams and markets ## The USP Demo Creation Approach: Our Unique Process How do we systematize the translation of intricate product science into consumer-friendly, memorable demos? Here’s a detailed look at the four essential steps our demo specialists follow at USP Demo Solutions: ### 1. Feasibility Check & Scientific Deep-Dive Every impactful demo begins with understanding: What’s truly novel about your technology or formula? In our process, we start with a rigorous feasibility consult-a structured conversation with your R&D and brand teams. We: - Audit your product data and claims - Identify what sets your science apart (ingredient, process, or result) - Probe for real-world, tangible outcomes-not just lab-only benefits If we can’t deliver a credible, field-ready demo, we’d rather not start. ### 2. Demo Ideation-Marrying Science with Story This is where our hybrid, cross-category mindset shines. Our team brings together technical, creative, and communication specialists to brainstorm unique demo routes. We look for inspiration in: - Metaphors and analogies that link science to everyday experiences - Physical changes (color, texture, smell) that audiences can see or feel - Digital elements, AI tools, or diagnosis journeys that personalize the scientific message Each concept is reviewed for scientific accuracy and consumer “snackability.” Will the target audience grasp the ‘Aha!’ moment in seconds? ### 3. Demo Development-From Lab to Life Our development phase is grounded in prototyping, rigorous field testing, and iterative feedback. We refine demo assets until they truly represent your product’s science-in all circumstances, from an influencer’s bathroom to a busy retail shelf. This includes: - Designing physical or digital demo kits using in-house manufacturing - Ensuring scientific repeatability and measurable results - Producing science-backed demo videos that amplify clarity and engagement The goal: consistency, quality, and impact, no matter where or how the demo is delivered. ### 4. Scalable Deployment & Team Enablement A powerful demo is only useful if it can be rolled out globally and used by your teams, partners, or consumers with confidence. We ensure: - Training tools and guides for local and global teams - Digital experiences that let consumers interact directly with your claims (from web calculators to AI journeys) - Feedback channels to measure demo impact and optimize future launches ![Woman with long hair showcases a skincare product at an outdoor event on a sunny day.] ## Turning Technical Features into Compelling Demo Moments We know that the real challenge isn’t just technical accuracy-it’s making audiences feel and believe. Here are some of our guiding principles: - **Show, don’t tell:** Can your demo visually highlight a benefit (like real-time skin hydration changes, instant ingredient activation, or visible formation of a protective layer)? Use direct, observable transformations wherever possible. - **Anchor complex concepts in daily routines:** Instead of talking about molecular structure, we might demonstrate “protection that lasts through eight handwashes,” linking lab data to real-world touchpoints. - **Simplify, then layer:** Explain the science in plain language first, then offer optional deeper dives for those who seek more depth-such as QR-linked technical sheets or expert videos. - **Snackability matters:** Keep demos brief, repeatable, and easy to share-especially for influencer content and point-of-sale settings. A powerful demo can be executed in under a minute yet deliver years of value across campaigns and markets. ## What Sets Our Demo Creation Apart? - Hybrid delivery: We blend physical tools, digital journeys, and custom video content produced in our own lab, ensuring seamless cross-channel results. - Scientific rigor: Every concept is co-developed with R&D, validated by repeatable testing, and designed to pass both the lab test and the “consumer sniff test.” - Scalable innovation: Our deliverables are designed for country-level rollouts as well as small local launches-adaptability is built in from the start. - Cross-category experience: Whether it’s dermocosmetics, homecare, hair care, or even food, we’ve helped brands turn complex claims into instantly understandable demo experiences. ![Woman demonstrates skincare product during a vlog in a cozy indoor setting.] ## How to Unlock ‘Aha!’ Moments-Practical Tips - Lead with the problem your audience cares about most. Start the demo from the customer’s perspective (“Can my skin barrier really repair overnight?”) not the lab jargon. - Create a visual ‘wow’ effect. Use indicators, comparison strips, or digital before/after overlays to dramatize the change in a scientifically credible way. - Involve the consumer. Physical interaction (touch, color change, real-time readout) or self-diagnosis digital tools can drive engagement and recall. - Be honest about limits. Not every claim can be demonstrated visually. Know when to supplement with expert interviews, real-world testimonials, or animated explainers that build trust without overstating science. - Give it a life beyond the first use. Design demos so sales teams, influencers, and customers themselves can easily repeat or share them, multiplying brand impact. ## Examples of Demo Creation in Action Over the years, our team has supported launches and demos for brands across the spectrum-always rooted in making science tangible. Some approaches we’ve helped execute include: - Phygital diagnostic tools: Integrating physical testing strips or sensors with digital analysis platforms for skincare brands - 3D skin texture mapping: Turning advanced imaging into a simple, in-store demo that visually showcases skin changes - Digital journeys: Custom AI-driven routines and claim quizzes that embed science into interactive retail and online experiences - “Fast absorption” and “long-lasting” tests: Controlled before/after demonstrations that immediately translate technical claims into everyday touch and feel ## Maximizing Consumer Trust and Brand Value We find the most successful demos not only boost product understanding but also build lasting trust. Here’s how: - Repeatability: A demo you can reproduce anywhere-trade shows, online, in-store-inspires far greater confidence than a one-off event. - Transparency: Honest demonstrations, including limitations and scientific rationale, avoid hype and build credibility. - Local adaptation: Tailor demos for different learning styles and cultural backgrounds. For example, our field teams have seen greater engagement when using metaphors or everyday references tailored to a specific market’s routines. - Track outcomes: Gather feedback from sales teams, consumers, and influencers. Use engagement and conversion metrics to refine demos continuously. ## Collaborating Across Teams-The Bridge Between R&D and Marketing One of USP Demo Solutions’ biggest strengths is collaboration. We serve as the liaison between technical experts and creative marketers. Our job is to make sure scientific accuracy and marketing clarity go hand-in-hand, not battle each other. Brands repeatedly tell us this hybrid approach helps them move faster, avoid misunderstandings, and get earlier buy-in from all stakeholders. ![Business professionals discussing innovative product with a digital projection.] ## From Inspiration to Execution-Key Takeaways - Effective demos make complex science visible, relatable, and memorable-without losing rigor - Successful demo creation is a structured, multidisciplinary effort, not a marketing afterthought - To achieve both credibility and impact, balancing scientific validation and consumer simplicity is essential ## Start Elevating Your Product Science-Let’s Demo Together Ready to transform your product’s science into engaging consumer moments? Or just need sound advice on where to start? The USP Demo Solutions team is here, with a proven framework-from feasibility and ideation to deployment and measurement. Explore our approach, case examples, or get in touch directly with our demo experts-so your next product breakthrough becomes a story the world understands, believes, and shares. Contact our demo experts or browse more inspiration in our Demo Creation Blog . ## More on Science into Proof Explore related articles from the blog. - Wonders of Scientific Brand Communications - Stop Claiming. Start Demonstrating! - Skin Deep Stories: On-Skin Proof for Skincare Claims Previous Marketing Storytelling for Science-Led Brand Launches Next Embracing Digital, Staying Human. --- ## Page: /blog/inside-our-workshops **Title:** Inside Our Demo Upskilling Workshops | USP Demo Solutions **Description:** See how USP's Demo Upskilling Workshops bring R&D, claims, and marketing teams together to turn technical claims into clear, repeatable demonstrations. ![Inside Our Workshops] Back to Blog Blog: Insights & Demo Stories # Inside Our Workshops June 30, 2026 *In this article: how USP's Demo Upskilling Workshops turn technical claims into demonstrations teams can use across launches, retail, and influencer campaigns.* Bringing together R&D, claims, innovation, and marketing teams, our Demo Upskilling Workshops are designed to help organizations rethink how they communicate product benefits. These are not training sessions where science is discussed in abstract terms. Inside each workshop, participants work hand in hand with USP to transform technical claims into clear, engaging demonstrations that can be used across product launches, influencer campaigns, retail environments, and internal stakeholder presentations. The goal is simple: **make your science visible**. ## A Workshop Focused on Action Rather Than Just Conversation These workshops are highly interactive and structured around three key stages. The first session focuses on building a shared understanding of what makes a great demo, exploring why demos have become essential tools for creating trust, how audiences process proof, and what separates a memorable demo from a forgettable one. From there, it shifts from theory to application. Through real-world case studies and live examples, participants experience different demo formats, including physical, digital, live, and phygital demonstrations. They learn how successful demos are developed, validated, and deployed across different channels and markets. The final stage is where the workshop becomes truly collaborative. Our aim is to provide guidance, input, and inspiration on how to solve their demo challenges. Teams bring forward their own innovation challenges and product claims. Together, we explore opportunities, challenge assumptions, test ideas, and evaluate feasibility. Participants leave with tangible concepts, a more defined plan, and a new outlook on how to communicate science. What makes the format work is the mix of people in the room. When R&D, regulatory, claims, innovation, and marketing sit at the same table, the conversation moves beyond what a product does and into how that benefit can be seen, felt, and trusted. Each function brings a different test for an idea, and the concepts that survive all of them tend to be the ones worth building. That shared scrutiny is hard to recreate in day-to-day work, where teams usually review claims in isolation rather than side by side. ## The Ideas That Emerge One of the most exciting aspects of these workshops is seeing how quickly teams begin to **think differently**. A claim about skin barrier protection may evolve into a visual demonstration that allows audiences to see damage prevention in real time. Or a microbiome-related innovation might inspire a simple visual metaphor that makes a complex scientific concept immediately understandable. Across categories, teams move away from describing benefits and start designing proof experiences that audiences can understand. Often, the strongest ideas come from combining perspectives across functions, with R&D contributing scientific rigor and marketing shaping audience relevance. The biggest outcome of these workshops is not a single demo concept. It is a **mindset shift**. Participants gain a new way of thinking about innovation communication. They learn to evaluate claims through the lens of demonstrability, identify opportunities earlier in the development process, and build stronger collaboration between technical and commercial teams. Many organizations leave with not only validated demo ideas, but also a repeatable framework for their markets. As consumer attention becomes harder to earn and trust becomes more important than ever, the ability to **translate science into visible proof** is becoming a strategic advantage. Our Demo Upskilling Workshops help teams build that capability, ensuring that great innovations do not just exist in the lab, but come to life in ways that every audience can immediately understand and believe. By the end of a session, teams are not just talking about better communication. They are holding early demo concepts, a clearer sense of which claims are worth demonstrating first, and a shared language for evaluating proof. That is the real value of the workshop. It turns an abstract ambition, making science visible, into a concrete plan the whole organization can act on long after everyone has left the room. If you want to see how a session is structured and what your team would walk away with, explore the full workshop programme . ## More on Demo Strategy Explore related articles from the blog. - What B2B Brands Can Learn from Food Demos - Why Many Demos Fail and How to Fix Them - Breaking the Demo Execution Barrier Previous Making Product Claims Survive Reality Next AI Isn't the Product. It's What Makes Demonstrations Smarter --- ## Page: /blog/lancome-clarifique-dual-essence-oil-control-test **Title:** Lancôme Clarifique: Oil Control Test | USP Demo Solutions **Description:** Case study: a substantiated Lancôme Clarifique Dual Essence demo that proves the oil control claim in two easy on-skin steps at the beauty counter. ![Lancôme Clarifique – Oil Control Test] Back to Blog Videos # Lancôme Clarifique – Oil Control Test February 6, 2024 *In this article: how a two-step in-counter demo proves the Oil Control claim of Lancôme Clarifique Dual Essence.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Lancôme Clarifique Dual Essence oil control test](https://vimeo.com/696882476) Cookie settings Lancôme Clarifique Dual Essence is positioned as a brightening and clarifying serum, with one of its supporting claims being measurable oil control on the T-zone. Translating “measurable oil control” into a counter-side experience that a beauty advisor can run in under a minute is exactly the kind of brief USP Demo Solutions exists for. ## The two-step Oil Control test We designed a sebum-sensitive blotting card with a graduated colour scale. In step one, the consumer presses the card to her T-zone before applying Clarifique. In step two, after applying the essence and waiting a short, controlled interval, she repeats the press on the same area. The colour intensity on the card maps directly to a sebum-level scale printed on the back, so the difference between the two prints is instantly visible. ## Why a substantiated demo matters here Oil control is a long-running consumer concern, and the category is crowded with very similar promises. A demo only adds value if its result aligns with the lab data behind the claim. Our cards were calibrated against Lancôme’s sebumeter measurements so that the visible difference on the card corresponds to the change documented in clinical testing. That alignment is what turns a demo from a sales gimmick into a credible piece of claim substantiation. ## Where the demo is used The Oil Control test has been deployed in counter activations, beauty advisor training, retail sampling kits and in social and influencer content where a live demonstration is far more compelling than another graph. To see a complementary tool from the same range, read our note on the Clarifique Dual Essence pore-refining demo . ## How brand teams can deploy this format The oil-control demo behind Clarifique Dual Essence is a useful template for any claim that relies on an invisible skin condition, sebum, hydration, redness, microbiome balance. The pattern is the same: take a measurable but invisible state, make it visible in seconds with a single low-cost test strip or indicator, and give the consumer a "before" reading that justifies the product recommendation. That structure turns a generic counter conversation into a personalised, evidence-led one without adding training overhead. To deploy a version of this format on your own product, start by listing the two or three measurable skin states your hero SKU acts on. For each one, sketch the simplest possible indicator a consumer could read in under 30 seconds on their own skin. Prototype it with bench materials before you commission anything custom, then design the activation, sampling kit and creator brief around the reading itself rather than around the product claim. The reading is what the consumer remembers, and the product becomes the answer to a question they have just asked themselves. The Oil Control test also illustrates a wider lesson about retail and creator content: the same physical demo can power both, if it is designed to be reproducible. The version a beauty advisor performs at counter and the version a creator films at home should be the same protocol with the same props, so the consumer who encounters both reads them as a single, consistent piece of evidence. Brands that maintain that consistency build a quiet credibility advantage, because every channel reinforces the same proof point instead of competing with it. The wider opportunity is to think of the Oil Control test as a template rather than a one-off. Any category with measurable but invisible skin or hair states, scalp condition, moisture levels, microbiome balance, sun damage, can build a similar short, on-skin diagnostic that anchors the product recommendation in the consumer's own reading. The economics are attractive too: one well-designed indicator can serve a counter activation, a livestream demo, a sampling kit and a creator brief, which usually pays back the development cost many times over within the first year of deployment. ## More on Watch & Listen Explore related articles from the blog. - Embracing Digital, Staying Human. - "Brand engagement today?" with Janat Soomro - What is a DEMO? Featuring Niccolò Palazzoni Previous Personal Interaction for Beauty Brands Next USP 2024 Relaunch: Rebrand & Reposition --- ## Page: /blog/lancome-clarifique-dual-essence-pore-test **Title:** Lancôme Clarifique: Pore Refining Test | USP Demo Solutions **Description:** Case study: an easy-to-use Lancôme Clarifique demo that proves the pore-refining claim of the Dual Essence in two simple, visible on-skin steps at counter. ![Lancôme Clarifique Dual Essence – Pore Test] Back to Blog Videos # Lancôme Clarifique Dual Essence – Pore Test March 14, 2024 *This article walks through the video behind the Lancôme Clarifique Dual Essence pore refining test, a two-step demo built to make a slow skincare claim provable at counter.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Lancôme Clarifique Dual Essence pore test](https://vimeo.com/696881684) Cookie settings "Let’s see the Clarifique efficacy." That line opens the demo, and it captures the whole intent: an easy-to-use tool that proves the product claim of Lancôme’s Clarifique Dual Essence in two simple steps, with the proof sitting right there on the consumer’s own skin. ## The brief behind the Clarifique pore test Pore appearance is one of the hardest claims to land in skincare. The benefit is real but develops slowly, and consumers have grown openly sceptical of before-and-after imagery they suspect has been filtered or staged. The Clarifique demo was designed to side-step that scepticism by giving the consumer a personal reading on her own skin, a result she could see in a mirror or on a guided tool, rather than in a marketing image she has every reason to distrust. ## How the demo works at counter The protocol is deliberately short. Step one captures a baseline reading of pore appearance in a way the consumer can see immediately. Step two applies the Dual Essence and re-reads the same area after a brief, defined interval. The before-and-after is the consumer's own, on her own face, with no retouching and no third-party narrator. That structure removes the "is this real?" question that traditional product imagery has to fight, and turns the demonstration into a personal experience she can describe in her own words afterwards, which is exactly what the video was made to capture. ## Why the format travels across channels The same two-step test carries across counter activations, beauty-advisor training, sampling kits and creator content without re-engineering. A creator can perform the demo on herself in a single take. A beauty advisor can run it on a customer in under two minutes. A sampling kit can include a simplified at-home version. Each channel reinforces the same proof point, and that repetition is what gives the claim its compounding credibility across a launch window rather than a single moment of attention. ## How brand teams can apply this If your product targets a visible skin state, pores, hydration, redness, evenness, design the demo around a personal reading the consumer takes on herself. Keep the protocol to two or three steps, keep the result visible without explanation, and keep the timing short enough to fit inside a counter conversation or a creator video. Done well, this format gives a category that has lost trust in claim imagery a way to rebuild it one consumer at a time, which is almost always a stronger long-term position than another round of polished but unverifiable creative. ## What other skincare brands can borrow The wider lesson is that a personal reading is far more persuasive than a polished claim. In a category where shoppers have learned to discount filtered imagery, the simple act of handing the consumer her own result on her own skin breaks through where traditional creative no longer can. The second lesson is operational: a two-step protocol any advisor or creator can deliver consistently is worth more than a five-step protocol only specialists can run. Simplicity at the protocol level is what lets the same demo scale across counter, sampling, livestream and creator content without drift, and it is usually the deciding factor in whether a launch demo is still in use a year later or has been quietly retired. Finally, treat the protocol itself as the brand asset, not the props around it. Props can be refreshed as the visual language evolves, but the underlying two-step reading should stay stable across years and markets, so consumers come to recognise it as a proof ritual they already trust. ## More on Watch & Listen Explore related articles from the blog. - Omnichannel Marketing in Skincare and Beauty - WHY USP: Three Times The Value for Brands - USP 2024 Relaunch: Rebrand & Reposition Previous What's your brand story? Next Visualizing Claim Support: AXE --- ## Page: /blog/making-product-claims-survive-reality **Title:** How Product Claims Survive Real Use | USP Demo Solutions **Description:** Why product claims fail outside the lab and how to design skincare, home care and pharma demos that survive real consumer behaviour and conditions. ![Making Product Claims Survive Reality] Back to Blog Blog: Insights & Demo Stories # Making Product Claims Survive Reality May 11, 2026 *In this article: how to design product demos that survive real-world use, not just controlled lab conditions.* A demo can look perfect in a lab and still fail in real life. That is the test that matters: Making Product Claims Survive Reality, not just controlled conditions. It does not matter if it is skincare, home care, pharma, dermo, food, or any other category. If a demo only performs in perfect conditions, the claim is already disconnected from how people actually live and use it. If a demo or claim only holds up in tightly managed conditions, it does not reflect real performance. ## Why most demos break in the real world The problem is simple: most demos are built for control, not reality. Lab conditions are clean, precise and repeatable. Real life is messy. Products get overused, underused, washed off early, applied wrong, or used in completely unexpected contexts. And that applies across the board, from a face cream to a detergent pod to a functional drink or a wound care product. Then there is the bigger issue: most demos assume perfect user behaviour. But people do not follow instructions. They rush, guess, skip steps, or adapt products to their own habits. If your demo only works when everything is done “correctly”, it is already disconnected from the real world. Too many demos rely on one-off success. One clean result proves nothing if it cannot be repeated across different users, environments, or levels of usage. Consistency is what builds trust, not isolated wins. ## Design demos as systems, not showcases The fix is to **design demos like systems that survive chaos**. Instead of testing in ideal conditions, you **stress products the way they are actually used**. Repeated exposure, variable environments and realistic use patterns matter more than controlled perfection. A skincare product, for example, should be tested not just once, but after repeated washing, layering and different application amounts. The same logic applies to a cleaning product facing different soil loads, or a pharma product under inconsistent adherence, or a food product prepared by people who will never read the back of the pack. You also need to test **behaviour variability**. Real users do not apply products in a textbook way. So you need to know how a product performs under light, standard and heavy use. If performance only holds in one narrow band, the claim is fragile. And most importantly, **results must be repeatable**. Across people, across environments, across operators. If outcomes shift depending on who runs the demo, then you do not have a system. That is just pure luck. ## The truth The truth is simple. A demo is not meant to impress under perfect conditions. It is meant to **survive imperfect ones**. ## How to put this into practice If you want to pressure-test your own claims before they reach a brief, run them through a short three-question check. First, can the demo be repeated by a different operator, in a different room, on a different day, with the same outcome? If not, you are demoing a person, not a product. Second, does the result hold across light, standard and heavy use, or does it depend on one perfectly dosed application? Third, can a non-expert consumer reproduce the effect at home without coaching? Any "no" is a signal to redesign the demo, not the claim copy. The practical next step is to brief your demo partner the same way you would brief a clinical study: define the variable that matters, the noise you want to eliminate, and the realistic usage conditions you want to stress against. That single shift, from "make it look good" to "make it survive real use", is what turns a marketing asset into a defensible proof point your regulatory, R&D and retail teams will all stand behind. The other useful habit is to rehearse the demo in front of the people most likely to break it, not the people most likely to love it. Sales reps, retail staff, regulatory reviewers and sceptical journalists will all push on the demo in different ways, and each round of pushback hardens it. By the time the demo reaches a consumer or a creator, it has already survived the questions a marketing meeting would never have asked, which is exactly why it holds up when it finally meets the real world. ## More on Science into Proof Explore related articles from the blog. - The Psychology of Consumer Belief in Product Demos - Helping R&D Communicate Innovation to Executives - From Lab to Shelf: Designing Consumer Demos That Convert Previous Building Honest and Reliable Demos in Skincare Next Inside Our Workshops --- ## Page: /blog/omnichannel-marketing-in-skincare-and-beauty **Title:** Omnichannel Marketing in Beauty | USP Demo Solutions **Description:** What omnichannel actually means for skincare and beauty marketers - and how demo touchpoints stitch e-commerce, retail and creator content together. ![Omnichannel Marketing in Skincare and Beauty] Back to Blog Videos # Omnichannel Marketing in Skincare and Beauty March 2, 2024 *In this article: what omnichannel marketing actually means for skincare and beauty brands - beyond the buzzword - and where product demos fit in.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Omnichannel marketing in skincare and beauty](https://vimeo.com/726011120) Cookie settings Omnichannel has been one of the most over-used words in marketing for the last decade. For skincare and beauty brands, the working definition we use at USP Demo Solutions is simple: an omnichannel strategy is one in which a consumer can move between social, e-commerce, retail and at-home use without losing the thread of the product story. Each touchpoint reinforces the others rather than competing with them. ## Where most omnichannel programmes break The break point is almost always between digital and physical. A brand will invest heavily in social and digital advertising, then arrive at retail with nothing more concrete than a shelf-talker. The consumer who watched a 30-second efficacy reel online has no way to confirm what she saw when she picks up the product in store. Trust leaks at exactly the point you wanted to convert. ## Why demos are the omnichannel connective tissue A well-designed demo can run as a 10-second video on TikTok, as a hands-on test at a beauty counter, as an at-home strip in a sample box and as an explainer module on a brand’s e-commerce page. The visual language stays the same across formats, so the consumer recognises the proof point wherever she meets it. That continuity is what turns “omnichannel” from a strategy slide into something a shopper actually feels. ## Designing for omnichannel from day one Building omnichannel into the brief means asking, for every demo concept, three questions: does it work on a phone screen, does it work in a shopper’s hand, and does it produce a result that photographs well in any lighting? When all three answers are yes, the demo can be deployed across the funnel without re-shooting or re-tooling. For a deeper look at the same theme through the personal care lens, see personal interaction with consumers for beauty brands . Omnichannel! One of the biggest marketing buzz terms in the last few years. ## How to make your omnichannel plan work harder The fastest way to get more out of an omnichannel plan in skincare is to stop building channel-specific assets and start building one demo that is designed to flex across every channel. Pick the single most defensible claim on your hero SKU and commission one demo for it: a physical prop, a digital overlay, and a one-page training script. From that one investment, you should be able to run a counter activation, a creator brief, an Amazon livestream and an internal training in the same quarter without rebuilding anything. The practical next step is to map your current channel calendar against your demo library. For each channel, mark whether the asset in play is shared with at least one other channel or unique to that one. Every "unique" entry is a candidate for consolidation. Brands that do this exercise usually find they can cut active asset count by a third without losing channel coverage, which frees budget and attention for the one or two demos that genuinely deserve to be hero-grade across the year. One more habit pays back over time: keep a single, shared "channel readiness" checklist for every demo asset. The checklist names the version of the demo, the protocol, the props, the training script, and the regulatory boundaries for each channel. New campaigns then start from a known good baseline instead of rebuilding from scratch, and the omnichannel plan becomes genuinely repeatable rather than re-invented every quarter. The wider opportunity is to stop measuring channels in isolation and start measuring the journey across them. A consumer who sees a creator demo, walks into store to feel the texture, and completes the purchase online is not three separate conversions, but one journey that the current measurement stack tends to fragment. Investing in basic cross-channel attribution, even at a directional level, often reveals that the demo asset is doing far more work than any single channel report credits it for, which usually shifts the budget conversation in its favour for the next planning cycle. ## More on Watch & Listen Explore related articles from the blog. - WHY USP: Three Times The Value for Brands - USP 2024 Relaunch: Rebrand & Reposition - Lancôme Clarifique – Oil Control Test Previous What HBR's "Science of Sensory Marketing" Means for CPG Next What's your brand story? --- ## Page: /blog/otc-mode-of-action-demos-consumers-can-experience **Title:** Make OTC Mode of Action Visible | USP Demo Solutions **Description:** OTC Mode of Action rarely lands with consumers. How demos turn receptor and pathway science into something people can see, understand and talk about. ![OTC's Science Is Lost on Consumers] Back to Blog Blog: Insights & Demo Stories # OTC's Science Is Lost on Consumers August 26, 2026 *In this article: why Mode of Action explanations rarely reach the consumer, and how demonstrations can turn OTC science into something people can see rather than decode.* Your R&D team knows it. Your medical team knows it. Your regulatory team has probably reviewed it a hundred times. Your consumer? Probably not. And that is not because consumers aren't interested in how an OTC product works. It is because a Mode of Action is usually written for people who already understand the science behind it. Take pain relief, allergy, digestive health, cough and cold, or topical treatments. Behind each product is a complex biological story involving receptors, enzymes, pathways, absorption, inhibition, activation and interaction. Ingredients interact with receptors, enzymes, pathways and tissues. The product does something specific, and there is science behind that action. But communicating that science often ends with technical jargon about how the product works. And somewhere around there, the consumer has left the building. **The problem isn't the science. It is how it is communicated.** The answer isn't to strip the science down until it becomes meaningless, but to find another way into it. ## What If You Could Demonstrate the Mode of Action? Think about it. What if, instead of explaining a Mode of Action, you could demonstrate it? What if a consumer could see a process, interact with it, compare two outcomes or experience the principle behind the product? Suddenly, something that belongs in a scientific paper has the potential to become something more. Something people can understand in seconds. That is where demos become particularly interesting for OTC. A demo doesn't replace clinical evidence. It doesn't replace the scientific explanation. And it certainly shouldn't make claims that the evidence can't support. **It just gives the science somewhere to come alive.** ## From Understanding How It Works to Seeing It Happen Imagine explaining a complex mechanism with a diagram. Now imagine finding a way to represent that mechanism physically. The consumer doesn't necessarily need to understand every receptor, pathway or biochemical interaction. They just need to understand the relevant story. What is happening? Why does it matter? And how does that connect to the benefit they are looking for? That is the opportunity. The Mode of Action becomes more than something buried in technical documentation. It becomes a potential starting point for a consumer experience. And that changes the conversation from "here is how our product works" to something much more powerful: here is what happens. It is the same shift we described when looking at how to translate complex product science into consumer demos . ## Why This Matters More in OTC **OTC is a category built on trust.** ![Woman holding her lower back in discomfort at home, representing the moment a consumer looks for an OTC product to solve a specific problem] Consumers are making decisions about products that promise relief, protection or improvement, often at a moment when they have a specific problem they want solved. Understanding can therefore play an important role in confidence. If the science behind a product is invisible, the consumer has to rely heavily on the brand's words. If the principle behind that science can be experienced in a credible and understandable way, the brand has another tool for building that understanding. ## One Principle, Many Touchpoints This can also make the science more useful across different touchpoints. A Mode of Action demonstration could potentially become part of a pharmacy interaction, a consumer education experience, a healthcare professional engagement, digital content, an influencer activation, a trade event or an in-store product experience. Each of those settings asks something slightly different of the demonstration. A concept that works in a pharmacy conversation may need to be rethought for a screen, and something designed for a trade event may need to be simplified for a shelf. Thinking about the eventual environment early tends to make the idea stronger rather than more limited. ## The MoA Shouldn't Be the Part Consumers Skip OTC brands invest heavily in the science behind their products. That makes it the perfect opportunity to make that science work harder. Not by making it less scientific, but by making the science easier to experience. When people can see, interact with, or understand the principle behind a product, the science stops feeling distant and starts to feel relevant, and memorable. And, importantly, it gives the consumer something they can actually talk about. **Your Mode of Action already tells an incredible story.** The challenge is finding a way to let consumers experience it. If you are working on an OTC product and wondering what that could look like, let's talk it through . ## More on Science into Proof Explore related articles from the blog. - The First 8 Seconds: The Science of Capturing Attention in Demos - Making Product Claims Survive Reality - Building Honest and Reliable Demos in Skincare Previous The Demo Gym Builds the Muscle for Better Demos Next Omni Demo: One Story. Multiple Demonstrations. All Audiences. --- ## Page: /blog/personal-interaction-with-consumers-for-beauty-brands **Title:** Live Beauty Consultation Demos | USP Demo Solutions **Description:** VP of Demo Development Alma Alibegovic on why live consultation and personalised engagement are still the strongest way for a beauty brand to grow. ![Personal Interaction for Beauty Brands] Back to Blog Videos # Personal Interaction for Beauty Brands January 14, 2024 *This article expands on our video conversation with Alma Alibegovic, VP of Demo Development, on why live consultation is still the strongest growth lever a beauty brand has.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Personal interaction with consumers for beauty brands](https://vimeo.com/718205772) Cookie settings In the video, Alma makes a deceptively simple argument: for all the money pouring into digital, the moments that most reliably move a beauty consumer toward purchase are still the moments where another person guides her through a product on her own skin. Live consultation, she argues, was the best way to boost business decades ago, and it still is. What has changed is how brands scale it. ## Why personal interaction still wins in beauty The conversation does not have to be long. A 90-second exchange around a single demonstration, a texture, a fragrance, a colour match, a skin reading, often carries more weight than weeks of advertising, because the consumer leaves with a personal experience rather than a remembered impression of a brand. That is the core point of the video: a live consultation creates a memory the consumer owns, and owned memories convert. ## How to scale live consultation without diluting it The scaling problem is real, no brand can put a beauty advisor in every shopper's hand. The answer Alma lays out is to design the consultation as a repeatable protocol, then equip every consumer-facing person, advisor, host, creator, sampling agent, with the same short demonstration. The protocol does the heavy lifting; the person delivers it. That is how prestige brands have quietly maintained the feel of personalised service while running these demos at meaningful scale across many channels at once. ## Bringing the same energy into digital The logic carries online. A livestream host running a diagnostic demo on herself recreates the live consultation at scale. A creator performing the same protocol on her own skin gives her audience a vicarious version of the in-store experience. A short video at the top of a product page that walks the shopper through a quick self-test does the same. None of these replace the in-person moment, but they share its DNA, which is more than most brand video manages. ## How brand teams can apply this Start by identifying the single point in the journey where a personal interaction would change the outcome most, usually the colour-match decision in makeup, the routine-build decision in skincare, or the fragrance-discovery decision in beauty. Build one short, repeatable consultation demo for that moment, train every channel to deliver it the same way, and measure first-purchase satisfaction before and after. The lift is almost always large enough to justify scaling the approach to the next high-leverage moment, and over time the brand acquires a recognisable personal voice wherever it shows up. ## How to measure the impact The impact of personal interaction is often dismissed as unmeasurable, which is why it loses budget battles to more easily quantified digital tactics. It is measurable, just not on the same dashboards. First-purchase satisfaction, 30-day return rates, unprompted brand mention in post-purchase surveys and 90-day repeat rate are all sensitive to the quality of the consultation at the point of decision. Instrument one or two of these around an activation and the lift usually makes its own case. Capture qualitative signal alongside the numbers, too: five-minute exit interviews surface the exact language consumers use to describe the experience, which is gold for future creative and training scripts. One last operational note from Alma, protect the time the consultation actually needs. A 90-second interaction needs 90 undivided seconds, which means staffing, queue management and till workflows all have to give the moment room to happen. That unglamorous discipline is the difference between a consultation that delivers its promise and one that quietly underperforms because nobody had time to run it. ## More on Watch & Listen Explore related articles from the blog. - Embracing Digital, Staying Human. - "Brand engagement today?" with Janat Soomro - What is a DEMO? Featuring Niccolò Palazzoni Previous How Cosmetic Brands Build Trust with SPF Next Lancôme Clarifique – Oil Control Test --- ## Page: /blog/personalised-interactive-demos-the-next-frontier-for-beauty-and-home-care-brands **Title:** Personalised Demos for Beauty Brands | USP Demo Solutions **Description:** Personalised, interactive demos as the next frontier for beauty and home care - what to build now to keep shoppers from drifting to challengers. ![Next-Gen Demos for Beauty & Home Care] Back to Blog Blog: Insights & Demo Stories # Next-Gen Demos for Beauty & Home Care October 27, 2025 *In this article: why Next-Gen demos for beauty and home care are the next frontier and what to build now.* Let’s be real, if you’re leading marketing or R&D for a beauty or home care brand, you already know: consumers want more than promises. They crave proof, personalisation, and a dash of wow. Welcome to the Next-Gen world of personalised interactive demos, where science meets engagement and boring slideshows are obsolete. At USP Demo Solutions, we’ve seen first-hand how the right demo transforms not just perceptions but performance. Stick with us while we break down how this new wave works, why it matters, and how you can get ahead of the curve. (Warning: once you start thinking demo-first, there’s no going back.) ## Why Are Personalised Interactive Demos Booming? Back in the day, product demos mostly meant “here’s a video” or “watch a rep perform at a counter.” Now, with digital at everyone’s fingertips, demos have gone social, interactive, and made-to-measure, especially in beauty and home care, where you’re basically selling confidence and results. Here’s why smart brands are obsessed: - **Consumers trust what they can see and feel:** Showing real-time results (without edits or filters) makes these claims tangible. - **Personalisation is king:** People expect tailored experiences, whether they’re picking foundation shades or cleaning products for unique home surfaces. - **Engagement rates are through the roof:** Interactive demos regularly see 2-5x more participation than traditional content, because people love being in control of their journey. - **Gen Z and Millennials demand proof:** this crew won’t trust mere claims. They want to see efficacy, safety, and those little scientific details that make your product credible. ![A stylish bathroom sink with skincare products and accessories for modern living.] ## What Makes a Demo Truly Personal? Adding a user’s first name to an email isn’t real personalisation. We’re talking experiences that respond to individual needs, preferences, and even real-time input. With the swipe of a finger (or scan of a QR code), users can now see precisely how a serum, moisturiser, or surface cleaner would work *for them*. Here are a few standout ways this is reshaping the beauty and home care space: - **Custom diagnostic journeys:** Think AI-driven quizzes, mobile skin mapping, or product recommendations based on personal on-skin tests. Making every touchpoint about the user’s actual needs. - Virtual try-ons & AR overlays: Whether it’s skincare or cleaning demo, users can interact and visualise differences on their own skin or home surfaces, not just stock models. - Real-time, expert-driven sessions: Imagine jumping into a live demo or consultation with a derm or ingredient expert, right from your phone, and getting advice that’s genuinely tailored to your skin’s needs or your home’s quirks. At USP Demo Solutions, for example, we blend science-backed digital tools, like with our 3D Skin Mapping tool that offers custom algorithms so every user’s experience is unique, authentic, and verifiable. That’s way more powerful (and fun!) than a generic pitch. ## How Does the Demo Creation Process Actually Work? Okay, so you’re convinced: it’s time to ditch boring demos and do something that’ll stick with your audience. But what’s it like from the inside? Here’s the distilled, battle-tested process we swear by: - Feasibility Check: First, we help you assess which claims, textures, or attributes are genuinely demo-worthy. Not everything needs a flashy execution. Sometimes it’s about making science visible and believable. - Demo Ideation: Next, it’s creative brainstorming time. Want a digital journey, a phygital (physical + digital) tool, or an influencer-friendly kit? We map every step so it fits your product and market goals. - Demo Development: Here’s where concepts talk about building digital modules, real demo kits, live session scripts, and ensuring everything is scientifically sound and repeatable. - Deployment: We get your tailored demos into social challenges, live streams, retail stations, and micro-sites. Blending influencer or expert participation that often amplifies reach and relatability. - Impact Measurement: For phygital demos, track who’s engaging, what’s converting, and how scientific claim validation is landing with your audience. Continuous data feedback helps refine and evolve future interactions. ![Overhead view of an amber skincare bottle on a wooden plate surrounded by pink rose petals, illustrating a natural beauty product demo] ## Where Do Personalised Interactive Demos Shine? It’s not just about making your product look pretty. Personalised demos work hard in every context: - Product launch events: Let people play, diagnose, and experiment in real time. - In-store retail: Phygital kiosks give instant recommendations or guidance while keeping that tactile, try-me vibe. - Influencer and social campaigns: Empower creators to run genuinely interactive challenges with their followers for authentic engagement. - Online education: Digital journeys with interactive modules, shade finders, or live Q&As that keep consumers learning and intrigued. ## The Tech & Science Driving Real Change Here’s what makes interactive demos from USP really click with GenX to GenZ audiences: - Real AI skin analysis: Uses your phone camera and clever algorithms to map skin, diagnose needs, and suggest suitable routines or products that areall proven in the lab. - Live overlays: Applied science gets visually stunning, making texture and result differences clear as day. - Smart protocols for repeatable results: We hardwire consistency so whether it’s a consumer, influencer, or sales rep running the demo, results ring true every time, not just once in the lab. ![Two women at a window, one scanning a QR code on a lamp with her phone while the other holds a product brochure, illustrating a phygital demo experience] ## Getting Results: Lessons from Leading Brands We won’t drop fake stats or make up client wins, but here’s what we can share from real-world experience: - Skin Mapping: Our skin analysis solutions allowed users to scan their faces and get instant product matches and recommendations, making claims visible, proving efficacy, and keeping users engaged as they saw before-and-after visual data. This isn’t just fun, it’s scientific proof, in the palm of your hand. - Real AI Demo Journeys: Users hop onto a mobile experience via QR code, walk through completely custom steps, and receive tailored product or care advice. This kind of experience blends personalisation, rapid education, and seamless hand-over to retail or e-commerce. - Influencer-powered activations: By shipping demo kits with precise protocols, we’ve seen social creators run challenges with real, observable outcomes, making their audience true witnesses to product benefits, not just word-of-mouth. If you want to look behind the curtain, browse our videos for demo inspiration and see how top FMCG players bring science, storytelling, and interactivity together. ## Practical Tips for Your Next Demo - Start with the science: If your product delivers a real benefit (hydration, brightness, cleaning efficacy), build your demo around making that benefit visible and undeniable. - Make it interactive, not just flashy: Whether digital or in-person, let participants lead, experiment, ask questions, and see immediate results. - Include feedback loops: Use polls, ratings, or open comments to capture and react to the audience’s response, we’re in a two-way world now. - Blend expert authority and creator relatability: Co-create content with both scientists and social influencers to mix credibility with realness. ## The Next Frontier: What’s Ahead? AI, AR, and phygital demos have only just begun to transform the consumer experience. People now expect tailored journeys, instant proof, and the ability to try before they buy, be it a serum or a surface cleaner. And as tech keeps improving, so does the credibility and reach of interactive product demonstrations. For brands willing to lean in, this is a golden opportunity to lift trust, clarify claims, and genuinely educate (not just sell to) consumers. Personalised interactive demos are no fad, they’re the new normal, and they’ll only get more sophisticated from here. ## Let’s Make Product Science Impossible to Ignore Ready to stop just making claims and start showing them? Whether you’re planning a game-changing launch or want to refresh your claim support, interactive demos are your ticket to relevance and credibility with today’s critical audience. If you’re ready to unlock fresh engagement and trust, see what’s possible at usp.at , that’s where science, creativity, and consumer wow collide. ## More on AI & Phygital Explore related articles from the blog. - Video vs Phygital Demos: Best Conversions? - 3D Skin Mapping Reveals Product Truth - From Sensory Symphony to Phygital Tech-sation Previous Phygital Demos: Bridging Physical & Digital Next R&D & Marketing Demo Brief --- ## Page: /blog/personalising-sensory-product-experiences-the-role-of-ai-in-tailored-skincare-and-haircare-diagnostics **Title:** AI-Personalised Skincare Demos | USP Demo Solutions **Description:** How AI-powered diagnostics personalise skincare and haircare demos at retail and online, turning sensory cues into routines consumers actually trust and buy. ![AI-Personalised Skincare & Haircare Demos] Back to Blog Blog: Insights & Demo Stories # AI-Personalised Skincare & Haircare Demos March 2, 2026 *In this article: how AI-Personalised skincare and haircare demos turn product science into proof consumers can see and feel.* Imagine if choosing the right skincare or haircare routine felt less like making a wild guess and more like having a science-backed advisor in your pocket. That’s exactly what AI-Personalised demos make possible, and it’s what we build every day at USP Demo Solutions. We’re a demo creation partner, not just a tech provider, and our expertise lies in translating complex product science into simple, sensory-based demos. Whether it’s a **skin tester**, **scalp sebum sensor**, **UV indicator card**, or **interactive hydration assessment**, we design tools and phygital experiences that global beauty and home care brands use to ground their claims, build trust, and light up retail or digital engagement. Our process bridges the lab and the real world, taking everything from anti-ageing actives to new scalp solutions and making them *provable* and *relatable*. We do this through tactile demos, dynamic videos, and now, AI-powered diagnostics. From R&D leaders wanting robust claim substantiation to marketing directors chasing wow-factor brand storytelling, we’ve helped teams move quickly from product science to scalable, engaging proof points worldwide. ## Definition: What is Personalised Sensory Product Experience? A personalised sensory product experience in skincare or haircare is when technology (often powered by AI) tailors testing or recommendations based on an individual’s unique skin or scalp needs. Rather than generic advice, the experience uses tools like **skin type testers**, 3D skin mapping, or hair hydration sensors etc. sometimes also linked to digital analysis so users genuinely see and feel product benefits that are meant for them. USP Demo Solutions makes these experiences easy-to-use, visual, and globally scalable, benefitting both B2B and end-consumer education. ![Hand holding a skin oiliness test strip alongside a smartphone displaying a dry-to-oily skin type results chart] ## How AI is Transforming Diagnostics: The Business Impact AI is taking product demos a step further by creating tailored diagnostics; think face or scalp scans that instantly identify unique needs, then recommend targeted routines. Instead of only seeing numbers or vague bar charts, users touch, scan, and compare real results, which increases trust in brand claims. The real value: when brands deploy these demos, they see clearer claim substantiation, higher retail engagement, and faster consumer decision-making. With AI-powered sensory demos, product developers and trade teams can: - Show before-and-after efficacy with measurable, visual feedback (e.g., face hydration rising after serum use). - Facilitate consumer education with interactive POS tools. - Scale the experience across regions, languages, and sales teams. ## Our Workflow: From R&D Insights to Real-World Demos At USP Demo Solutions, we believe technology alone doesn’t create trust, the magic is in how you translate and present the science. Here’s how our process brings AI into play for tailored skincare and haircare demos: - 1. R&D Translation: We start with your product science, data, claims, and the real consumer problem. - 2. Prototyping: Our demo innovation team (often with clients in ideation workshops) explores which combination of sensory and digital tools fits best, e.g., pairing a skin hydration sensor card with an AI-driven QR journey. - 3. Validation: We run repeatability and usability tests on diverse users (like testers for Cetaphil or Clinique), ensuring demos work in various environments and with many skin or hair types. - 4. Industrialisation: We finalise design, create detailed demo protocols, and manufacture at scale, whether it’s for an in-store event, e-commerce, or portable toolkits for global advisor teams. This framework ensures every demo is real, visual, and repeatable. Helping marketing, product, and retail teams anchor their story in science that’s easy to understand. ## Real Case-Snippets: Tech + Touch in Action Here are some anonymised, short stories showing how UI, AI, and sensing tools work together in demos we’ve built: - Hydration Test x AI Diagnostics for FemTec Health: Our Face Hydration Test for the “Awesome Woman” brand enabled users to measure facial hydration at home, before and after use of a moisturiser, with AI-powered personalisation. The result? People got product matches they understood, and the brand saw a jump in online trust and conversions. - Pure Culture’s 360° Analysis: We developed a toolkit using AI face scanning, pH value test and skin type diagnostics. It let both e-commerce consumers and brand reps track microbiome skin needs and get truly tailored recommendations-a boost for customer loyalty. ![Garnier skincare routine guide featuring skin type test strips held by hands alongside model and product images] ## Comparison: Sensory-Only vs. AI-Only vs. Hybrid Demo Journeys - Sensory Only (e.g. paper-based sebum testers): Best for in-person proof, but lacks digital continuity, hard to capture data or scale online. - AI Only (e.g. app-based selfie analysis): Fast and scalable for global use, but risks detachment, users can’t physically see or feel their own change. - Phygital Hybrid (USP’s Model): Bridges both, so people experience the science for themselves, supported by digital analytics and recommendations for global scalability and consistency. This is where true credibility and engagement live, especially for trade teams and R&D leaders. ## Common Challenges (& How We Solve Them) Building personalised, scalable demos isn’t always a walk in the park. Working closely with the world’s top beauty and homecare brands, we’ve learned what works and what trips teams up: - Diversity in Skin/Hair Types: We design for inclusivity, testing with many ethnicities, ages, and climates to ensure accuracy everywhere. - Replicability & Reliability: By documenting demo protocols in detail and providing training assets, we help sales and marketing teams worldwide replicate results without confusion. - Regulatory and Claim Clarity: All our demo tools and protocols undergo rigorous validation for claim substantiation. This speeds up decision-making and boosts consumer and retailer trust. - Engagement Fatigue: Mixing tactile tools like 3D mapping sensors or oil control tests with fun digital journeys means brands don’t have to pick between digital buzz and real-life trust. ## What Makes USP Demo Solutions Unique? Let’s be honest: plenty of platforms offer digital skin analysis, and you’ll find sensory testers on the market. But nobody else sits at the intersection of sensory and phygital like USP Demo Solutions. - We bring R&D, marketing, and trade together to co-create demos, making sure the science translates into a format everyone gets. - Every demo tool is designed in-house, validated for repeatability, and manufactured for real-world rollout. - We connect demo tech i.e. skin testers, hydration tools, scalp sensors, UV cards to digital layers (apps, QR codes, live AI), creating true multi-sensory experiences. - You get end-to-end support: from idea to prototype to assets and ongoing training, all geared toward global impact and measurable business outcomes. ## Best Practices: How Top Teams Succeed with Personalised Demos Whether you’re leading a product innovation sprint or revamping retail engagement, success comes down to: - Start with consumer-centric claims. Frame benefits in terms real people understand hydration, balance, glow, control not just ingredient stories. - Make demos interactive. Let users see, touch, and compare themselves. A pore control map is far more convincing than a graph hidden in a brochure. - Combine digital with real-world. Use smart QR codes, validation videos, or app journeys alongside in-hand kits, this is what energises trade teams, influencers, and consumers alike. - Document and train. Detailed protocols and training videos keep launch teams aligned, whether you’re launching in Paris or Manila. ## The USP Demo Solutions Difference Personalised, sensory product experiences are no longer a futuristic ambition. With phygital demos and AI-powered diagnostics, brands can make product science real, simple, and engaging anywhere in the world while building rock-solid claim substantiation and user trust. USP Demo Solutions leads the way, partnering with R&D, marketing, and trade teams to create tools that win hearts (and wallet share) online, offline, and everywhere in between. Curious how to put these strategies into action for your next global launch? Reach out to our team for a bespoke demo ideation session and we’ll help your product science come alive, simply and powerfully. ## More on AI & Phygital Explore related articles from the blog. - Functional Beauty Demo Videos - On-Skin Diagnostics: Next-Gen Beauty Care - Next-Gen Demos for Beauty & Home Care Previous Breaking the Demo Execution Barrier Next Why Many Demos Fail and How to Fix Them --- ## Page: /blog/press-release-leading-the-future-by-combining-experience-and-innovation-for-revolutionary-demo-solutions **Title:** Pro Demos: Experience Meets Innovation | USP Demo Solutions **Description:** How USP combines decades of demo experience with new sensory and digital innovation to deliver pro-grade demos for personal and home care. ![Pro Demos: Experience Meets New Innovation] Back to Blog Blog: Insights & Demo Stories # Pro Demos: Experience Meets New Innovation August 8, 2024 *In this article: a press release on Pro Demos by USP Demo Solutions - where pro-grade demo experience meets new innovation in personal and home care.* USP Demo Solutions, a leader in innovative and sensory marketing solutions for the personal and home care industry, has been diligently working towards its ground breaking transformation that has launched the company into a new era of demo experiences Undergoing a paradigm shift, changing not only the vision and mindset but also evolving into a dynamic, hybrid, full-service demo creation company, working hand-in-hand with major players worldwide. Founded in 2003, USP Demo Solutions has continuously pushed the boundaries of innovation, initially pioneering paper-based beauty trait testers that revolutionised consumer engagement to educate, and recommend products to consumers, making the shopping experience more personalised and interactive. Over the years, USP Demo Solutions has evolved to meet the ever-changing demands of brands, their consumers and technology. The company has since then evolved with its marketing demos, evolving from paper-based solutions to sophisticated sensors for product testing. This evolutionary journey integrated with time AI face scanning and web applications, that marked the dawn of ‘phygital’ marketing-a seamless blend of physical and digital experiences. In 2023, USP Demo Solutions underwent a paradigm shift, transforming its vision, mindset, and technologies. Evolving USP Demo Solutions’ position with its new innovative approach that focuses on translating complex scientific concepts into accessible demos, solving communication challenges and elevating marketing and R&D professionals to hero roles. “With this shift USP has gone from being creative manufacturers to demo creation experts that has opened a multitude of opportunities.” said Diego Kanda-Diwidi, CEO of USP Demo Solutions. “Today, we are influencing our ideal customers to speak our language and to rethink this company not as an agency but as a reliable, innovative, professional company able to talk, not only in their language but also in the language of their audiences.” Said Diego Kanda-Diwidi USP’s dynamic CEO. USP has established a clear process that instils trust in the market. They evaluate, ideate, develop and deploy, no matter the category or the challenge. “We aim to inspire professionals worldwide to see us as the main source of ideaƟon for the incredible science behind their products,” states Kanda-Diwidi. “As we empower our people, we empower our customers, leading to remarkable success stories.” ## **Join the Revolution** USP Demo Solutions invites you to join this revolutionary journey. Find out how the innovative solutions from USP can elevate your brand and produce memorable customer experiences. Find out more about what they do and how they do it here: https://www.usp.at/ ## What this means for the next brief you write For brand teams briefing a demo programme, the practical implication is to ask for both halves explicitly. Experience shows up in the small details, dosing, materials, fail-modes, regulatory carve-outs, that only repeat exposure to real activations teaches you. Innovation shows up in new formats, new sensors, new visualisations and new ways to bring a claim to life on screen and in hand. A brief that only asks for one of the two ends up with either a safe demo nobody remembers, or a striking demo that cannot be deployed at scale. The next time you commission a demo, build the brief around two questions: which proven mechanism do we want to lean on, and where do we want to push into something the category has not seen before? Forcing both questions into the same brief is what produces work that is both deployable and memorable, and it is the single biggest predictor of whether a demo programme survives past its launch window. It is also worth treating the first version of any new format as a learning asset rather than a launch asset. Innovation tends to over-promise on the first deployment, so the most useful posture is to run a small, well-instrumented pilot, capture what surprised the team, and let the second version carry the load at scale. Brands that resist the temptation to bet a major launch on an untested format almost always end up with a stronger second wave, because the lessons from the pilot are baked in before the spend goes live. ## More on Demo Strategy Explore related articles from the blog. - Omni Demo: One Story. Multiple Demonstrations. All Audiences. - The Demo Gym Builds the Muscle for Better Demos - The Hidden Cost of Waiting Too Long to Think About Demos Previous "Brand engagement today?" with Janat Soomro Next 3 Steps: From Data to Demo --- ## Page: /blog/press-release-redefining-demo-creation-expertise **Title:** Redefining Demo Creation Expertise | USP Demo Solutions **Description:** Press release: how USP Demo Solutions, demo creation expert for FMCG and beauty, is redefining what a modern demo discipline looks like across markets. ![Redefining Demo Creation Expertise] Back to Blog News: Demo Tools, B2B Insights & Updates # Redefining Demo Creation Expertise September 18, 2024 *In this article: Redefining Demo Creation Expertise.* USP Demo Solutions, known as a trailblazer and acknowledged in the industry as the foremost Demo Creation Expert for brands in the FMCG and beauty industries, continues to set industry standards with its extensive consulting, ideation, development, and deployment of demo assets With a commitment to excellence, USP Demo Solutions creates engaging and scientifically backed demos that effectively showcase product claims in all mediums. Their recent successes include developing demos to prove the efficacy of facial cleansers, demonstrating the stain removal power of cleaning materials compared to the brand’s competitor, and highlighting the oral health benefits of mouthwash formulations. ( Brand Project – RoC – Barrier Renew Efficacy Video / Brand Project – Handy Andy Probiotic Cleaner / Brand Project – Meridol Proof of efficacy ). “Our tailor-made demo solutions are designed to transform complex product science into compelling narratives that resonate with specific audiences, may they be consumers, influencers, or internal teams,” said Diego Kanda-Diwidi, CEO at USP Demo Solutions. “By focussing on clear and demonstrable product benefits, we empower brands to convey their vision and build trust with their target audiences.” USP Demo Solutions is always striving and at the forefront of innovation, developing tools that not only validate product claims but also elevate the roles of marketing and R&D professionals within organizations. Acting as a facilitator, this approach changes the paradigm of how brands communicate their value proposition, setting new benchmarks for success. “The vision at USP Demo Solutions is to empower brands by solving communication challenges on consumer claims and benefits to inspire confidence and foster lasting consumer relationships.” added Kanda- Diwidi. For more information about USP Demo Solutions and how they can elevate your brand’s demo strategy, visit usp.at ## What this means for brand and R&D teams For brand and R&D teams, the practical takeaway is that demo creation is now its own discipline, not a side output of an agency or a packaging supplier. If you are commissioning demos, treat the brief the way you would treat a clinical study or a pack design: define the claim, the channel, the regulatory boundaries and the rollout footprint up front, and expect the partner to push back on the parts that will not survive real use. A useful next step is to audit the demos already in market under your brand. For each one, ask three questions: does it prove the claim it is paired with, is it the same demo across every channel where the product appears, and can a new market activate it without re-engineering? The gaps that surface in that audit are the brief for the next phase of work, and they are usually a much better starting point than "we need a new demo for the launch". It is also worth treating demo creation as a long-term capability investment rather than a campaign expense. The brands that get the most from this discipline are the ones that build a small internal team responsible for the demo library, even when most of the work is outsourced. That internal owner protects the institutional memory, keeps demos updated as formulations evolve, and ensures the same proof points are reused across launches instead of being reinvented every cycle. Over two or three planning cycles, that single role typically pays for itself many times over. The wider opportunity for the industry is to mature the language around demos. Treating "demo" as a single word that covers everything from a sampling sachet to a clinical visualisation hides too much complexity, and it makes briefs harder to scope. A shared vocabulary, mechanism demo, sensory demo, diagnostic demo, claim-substantiation demo, would help brand, R&D, regulatory and agency partners agree on what is being commissioned, and it would quietly raise the quality bar across the entire category. ## More on Demo Strategy Explore related articles from the blog. - Pro Demos: Experience Meets New Innovation - Omni Demo: One Story. Multiple Demonstrations. All Audiences. - The Demo Gym Builds the Muscle for Better Demos Previous 3 Steps: From Data to Demo Next Influencer Demos: Simple. Real. Proven. --- ## Page: /blog/samples-trials-musings-of-foundation-selection **Title:** Samples for Foundation Shade Match | USP Demo Solutions **Description:** With in-store testers limited, retailers and beauty brands lean on samples, trials and demo tools to help shoppers find their perfect foundation shade. ![Samples & Trials: Find Your Perfect Shade] Back to Blog Blog: Insights & Demo Stories # Samples & Trials: Find Your Perfect Shade September 30, 2023 *In this article: Samples and Trials - find your perfect shade through trials and perfect matching.* The current situation has brought the use of in-store testers to a screeching halt, leading to retailers & beauty brands turning to promotions to bring in consumers and clear inventory. At the same time, in-store and online, the use of AI, VR, or similar technologies has come to the forefront as the product recommendation tools for colour cosmetics. Bravo! But then, scepticism rears its head. One wonders about the tool’s reliability and its resulting product recommendation; can one genuinely believe it is an exact match to your skin without testing it on your skin? I find that AI shade finders are not that accurate. Think about it – every time we take a selfie, we either love or hate it; we look different depending on location, lighting, mood, makeup application, angle, etc. The results delivered differ based on the different conditions. **Based on this, would you accept the results without question?** Colour cosmetics, unlike fashion brands, is very much an analogue experience. One needs to try the product on one’s skin, as it all depends on texture, skin type, under-tones, etc. It takes trial and error, and experimentation to get it just right and how you like it. That just cannot be done online or with these virtual apps that are so the rave nowadays. **How do you choose the matching foundation?** Let’s take the issue of undertone; for example, do you even know what your is? Well, I don’t. My mix of Asian and Caucasian skin is so patchy, like a checkerboard. I would say it is peachy, but why do I look like I just woke up from the dead? Anyone’s skin isn’t just one even colour-it varies depending on what lies beneath the surface, how thick or thin it is, pigmented or not, etc. Not many people even know their skin type…80% of the cosmetic-wearing population don’t. Enter to centre stage: **the Phygital experiences in cosmetics**. Oh dear, now what? Our “new normal” seems to be filled with new (albeit exciting) vocab. Phygital is a strange but apt word that describes a physical brand experience that works in conjunction with a digital component – or vis- e vis. Adapted as an omnichannel marketing approach, it works with all marketing channels to give shoppers an utterly seamless experience. Let’s cast an eye on the cosmetic element of these new times. Earlier brands would offer sampling or sample kiosks, bars, and counters where you could try any number of shades and looks. I, for one, used to enjoy moving from counter to counter, trying out colours and shades, or even having some of the lovely beauty advisors try out new looks on me, even if I could not afford them. Yes, yes, I know, not good. But as a teenager, what fun! Well, now, with hygiene and social distancing, that is a big no-go. The last time I went into a beauty store, I all but had my fingers smacked. No Touch! That is the new normal. How do they expect me to pick my product? Ok, if I knew what worked, sure, that would not be a problem, but what happens when they run out or don’t carry it anymore? Yikes! I find that trial is the key driver to purchase. You need to try at least three shades to find your match; one is just insufficient. That many tests would need that many samples to be handed out. It could get pricey for the brand. Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Promotional video showcasing our product benefits.](https://vimeo.com/554652391) Cookie settings Promotional video showcasing our product benefits. Conventional testers are becoming a thing of the past. Now, I expect not only digital innovations but also ways to overcome the testing/sampling issues to address hygiene and safety. Without it being a burden on the brand. At the same time, the consumer gets the best option of trying multiple shades and making the best choice for themselves. A shade finder that is easy to use (on one’s skin), with various colours, easy to store and distribute, and cost-effective with an element of PHYGITAL that is a win-win… right? Written by: **Janat Soomro**; VP of Demo Development ## More on Retail & Influence Explore related articles from the blog. - Sensory Product Seeding for Beauty Influencers - Word-of-Mouth Strategy with Social Creators in Cosmetics - Beauty’s Moment of Truth Explained Previous Five-Sense Marketing Principles for Beauty Brands Next How Cosmetic Brands Build Trust with SPF --- ## Page: /blog/secret-hack-to-finding-your-consumers-perfect-products **Title:** Find Your Consumers' Perfect Products | USP Demo Solutions **Description:** In a crowded market, finding the idea that engages consumers is harder than ever. How demo-led discovery helps shoppers identify the products built for them. ![Find Your Consumers’ Perfect Products] Back to Blog Blog: Insights & Demo Stories # Find Your Consumers’ Perfect Products April 5, 2023 *In this article: Find Your Consumers’ Perfect Products.* With a marketplace as crowded as it is today, finding that golden idea to engage consumers can feel like hunting for a black opal in Austria! … and nurturing brand loyalty can seem just as elusive as catching snowflakes on your tongue. Imagine how your consumer feels, standing in front of rows and rows of skincare and haircare products, each promising to be the ultimate elixir for all your beauty needs. Serums, cleansers, moisturizers, shampoos, conditioners – oh gosh! It’s like a treasure trove of possibilities yet finding the right ones can sometimes feel like searching for a needle in a haystack and let’s admit it, puzzling as well. Is there a way to navigate and guide your consumer through the maze of choices, helping them discover the personal care products that are as unique to their very own beauty needs? Have you ever thought to help them tailor their skin or hair care routine to fit their needs? Just as renowned skincare brand LuminaGlow has so wisely stated: “Your skin’s uniqueness deserves bespoke care. Embrace the art of self-discovery to unlock your natural beauty.” You too must consider this truth – your consumer’s skin and hair have their own stories and quirks, and they need to learn about their needs. As a product expert, you can educate and engage them. This can only bring the advantages of product loyalty and an uplift in sales…. who wouldn’t want that? Now, to explore the science behind this notion of diagnostics for consumers so they buy the best product for their needs. Just as a desert plant thrives in sandy terrain while tropical flower blossoms under sun-soaked skies, your consumer’s skin and scalp have specific needs. The pH levels, moisture balance, and sebum production vary from person to person, creating a diverse symphony of uniqueness. Dr. Bella Skye, a renowned dermatologist, sheds light on this scientific phenomenon: “Using products specifically formulated for your skin and hair type ensures optimal results.” Today nearly 70% of consumers are wrong about their skin type. Dr. David Caballero-Lima, Chief Scientist at Skin Trust Club, said: “The majority are buying – much of it very expensive – skin care products that are not suitable for their skin type. “ For instance, he noted that those with dry skin who believe they have oily skin buy products that make the skin more oily, creating an environment for skin issues no one wants. I agree and feel that is the same for haircare. Now as a brand that can be alarming for you as that would mean the consumer loses faith in your product and the next time they reach for a skin or haircare product…yours won’t be it. So why not nudge the consumer, educate them, and give them and your brand a fighting chance? Help them diagnose their own skin or scalp needs and then offer them the best variant from your collection they can have. ***rand Loyalty – locked, done and dusted. Mic-drop!*** ## How to operationalise the hack The practical version of "let consumers find their own perfect product" is a short diagnostic demo at the start of every consumer interaction, in-store, online, or at home. A skin reading, a hair-strand test, a scent preference, anything that produces a personal result in under a minute and that the consumer can then anchor their recommendation against. The demo does the qualifying work for you, and the consumer trusts the answer because they watched the test happen on themselves. To deploy this, pick your top three product decisions consumers struggle to make in your category, and build one diagnostic demo per decision. Equip your retail staff, your livestream hosts and your sampling teams with the same demos and the same one-page decision tree that maps results to product recommendations. Brands that do this consistently see higher first-purchase satisfaction, lower return rates, and noticeably stronger word-of-mouth, because the recommendation comes wrapped in a piece of evidence the consumer experienced themselves. It is also worth feeding the diagnostic data back into product development. The patterns that emerge from thousands of consumer readings, which skin states are most common, which routine archetypes consumers gravitate toward, which products underperform against their archetype, are some of the most valuable inputs R&D can receive. Brands that close this loop between consumer-facing diagnostics and back-end formulation typically outpace competitors who rely only on traditional panels, because the signal is bigger, more current and more honest. ## More on Beauty & Sensory Explore related articles from the blog. - Why Skin Type Matters: Build the Right Routine - Sensory Demos: Beauty & Home Care - Breaking Down Stereotypes Previous Cosmetic Demos Beyond Smoke and Mirrors Next Skin Deep Stories: On-Skin Proof for Skincare Claims --- ## Page: /blog/skin-deep-stories **Title:** Skin Deep Stories: On-Skin Proof | USP Demo Solutions **Description:** Why skincare claims land harder with on-skin demo tools that turn personal care science into a relatable, skin-deep story consumers want to retell. ![Skin Deep Stories: On-Skin Proof for Skincare Claims] Back to Blog Blog: Insights & Demo Stories # Skin Deep Stories: On-Skin Proof for Skincare Claims April 10, 2023 *In this article: how demo-led, on-skin proof turns skincare claims into something a consumer can see and feel in seconds - the demo-led model behind the most convincing skin-deep product stories.* Skincare lives or dies on the surface of the skin. Unlike a beverage, a snack or a piece of homewares, a skincare product’s most important benefit happens on a substrate that the shopper is wearing right now. That single fact should drive how the category is demonstrated and yet most skincare campaigns still rely on narrative copy and stock visuals rather than on something the consumer can *see* on her own skin. This piece is the visualisation-first counterpart to our broader brand storytelling article . Where that piece looks at the narrative architecture, this one focuses on the on-skin proof points that make those narratives believable. The most effective skin-deep demos all share three properties: they react on or to the skin in real time, they produce a result the consumer did not expect, and they leave behind a small physical artefact (a colour-shifted card, a moisture reading, a photograph) that the consumer can take away and share. Those three properties are what convert a one-off counter interaction into something that is repeated to a friend, posted to social, and remembered next time the shopper is in the aisle. ## On-skin diagnostics Sebum strips, hydration sensors and elasticity pinch tests give the consumer a personal baseline before any product is even opened. The number on the screen or the colour on the card is hers, not a generic claim, which is why it lands so much harder than a percentage on a pack. ## Reactive demos that the formula drives UV indicator cards, pH-shift swatches and barrier-recovery patches all rely on the formula itself to produce the visible result. There is no actor, no edited footage, no “believe us”: the active ingredient does the work in the consumer’s field of view. ## Take-home artefacts The most under-rated part of a skin-deep demo is the small object the consumer walks away with. A used UV card or a printed hydration score is the cheapest piece of post-purchase media a brand can produce, and it keeps working long after the activation is over. ## Designing for repeatability across skin tones Skincare demos that work only on lighter skin tones have no place in a global brand’s toolkit. Our team designs and validates every on-skin demo against a representative range of Fitzpatrick types and ambient lighting conditions, so the result is the same in Tokyo, Lagos and São Paulo. Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Lancôme Clarifique Dual Essence pore test](https://vimeo.com/696881684) Cookie settings For the narrative side of the same coin how to wrap these visible proof points into a brand story see our companion article on brand storytelling for personal care . ## How to use storytelling without losing the proof The risk with skin-deep stories is that the narrative replaces the evidence. The practical guardrail is to require, in every brief, that the story arrives with its proof. If the story is "this serum restores barrier function", the demo must visibly show the barrier function being supported, on real skin, in real time, by a non-expert. If no such demo exists, the story is too far ahead of the science and needs to be either rewritten or evidenced. Operationally, this means the storyboard and the demo brief should be one document, not two. The same person, ideally the brand owner, should sign off on both at the same time, so neither side can drift away from the other. Brands that work this way ship stories that hold up under scrutiny, on social, in retail, and in regulatory review, because the proof is baked in from the first draft instead of bolted on at the end when budgets and timelines no longer allow for it. It is also worth keeping a short "story library" alongside the demo library. For every demo the brand owns, document the one or two stories it credibly supports and, just as importantly, the stories it does not. That guardrail saves significant time in future briefs, because new campaigns can be checked against the library before any creative work begins. Brands that maintain this discipline tell a smaller number of stronger stories over time, instead of an ever-expanding set of weaker ones that each require their own defence. ## More on Science into Proof Explore related articles from the blog. - Cosmetic Demos Beyond Smoke and Mirrors - OTC's Science Is Lost on Consumers - The First 8 Seconds: The Science of Capturing Attention in Demos Previous Find Your Consumers’ Perfect Products Next Sensorial Experiences That Build Brand Bonds --- ## Page: /blog/super-uv-event-card **Title:** Garnier SUPER UV Influencer Event | USP Demo Solutions **Description:** Highlights from the Garnier SUPER UV influencer event - live SPF and sun care demos that brought the science behind UV protection to creators and press. ![Garnier SUPER UV Influencer Event] Back to Blog Videos # Garnier SUPER UV Influencer Event April 24, 2024 *In this article: highlights from the Garnier SUPER UV influencer event, where a credit-card-sized UV indicator brought sun care science to life.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Garnier SUPER UV influencer event highlights](https://vimeo.com/938664203) Cookie settings For the launch of Garnier SUPER UV, USP Demo Solutions developed a pocket-sized UV indicator card that turned invisible UV exposure into a visible colour change in seconds. The card was the centrepiece of the influencer event in Paris, giving content creators a simple, photogenic proof point they could share live with their audiences. ## The brief The Garnier team needed a way for influencers and beauty journalists to *experience* the difference SUPER UV protection makes, not just hear about SPF and PPD ratings. Our brief was to create a demo that worked in any lighting, photographed well on social, and was unambiguous enough that even a 15-second video would tell the story. ## The demo The UV indicator card uses a photo-reactive pigment that shifts colour when hit by UVA and UVB rays. Influencers applied SUPER UV to half of the card, exposed it to daylight or a controlled UV lamp, and watched the unprotected half turn deep purple while the protected half stayed pale. The before/after contrast made the protective effect obvious to anyone watching, including their followers at home. ## Why this kind of demo works Sun protection is one of the hardest claims in beauty to prove because the active ingredients are invisible. By translating SPF and PPD into a colour signal, the demo created the “a-ha” moment that pure data cannot. It was easy to scale: the same cards were later distributed in pharmacy training kits and used in retail point-of-sale displays across Europe. For more on how we use indicator-based demos to make invisible claims credible, see our piece on the psychology of consumer belief in product demos . ## How brands can apply this format The Garnier SUPER UV card is a useful template for any brand whose claim is invisible to the naked eye, SPF, anti-pollution, antibacterial, anti-blue-light, or odour neutralisation. The pattern is the same: take an invisible exposure, make it visible in seconds with a low-cost physical indicator, and give creators a moment they can capture on camera without needing a studio or a script. The card-sized format is deliberate, because it slots into a creator's existing content workflow rather than asking them to build a set around it. If you want to deploy this kind of asset, start by listing the three claims on your product that consumers cannot see for themselves. For each one, sketch a single physical indicator that would change colour, glow, lift, or dissolve under the relevant trigger, and prototype it with whatever is on the bench. The point is to find one moment of visible proof per claim, then build the activation, retail card, sampling kit and creator pack around that one moment, instead of inventing a new asset for every channel. One more lesson from the SUPER UV event is worth carrying into your own planning: design the asset so creators can use it more than once. A card-sized indicator that fits in a pocket gets pulled out at the beach, at the school run, in the car, long after the campaign launch window has closed. That long tail of organic content is often more valuable than the launch coverage itself, because it arrives when the brand is not paying for attention and it carries the credibility of unprompted use. The other point worth carrying forward is the role of physical assets in a digital-first launch plan. A small, well-designed physical object often outperforms a much larger digital spend, because it gives creators and consumers something to hold, react to and share without needing a production set. The SUPER UV card is one example, but the principle applies across the category: invest in one excellent physical artefact per launch, and let the digital plan amplify it, rather than the other way around. ## More on Watch & Listen Explore related articles from the blog. - Direct Sellers – Beauty Brands in the Digital Age - Brand Activations after the Holiday Season - Visualizing Claim Support: AXE Previous Breaking Down Stereotypes Next Cosmetics Surprises with Sylvia Orasche --- ## Page: /blog/supporting-and-visualizing-axe **Title:** Claim Support: AXE Case Study | USP Demo Solutions **Description:** Case study: visualizing the zinc-led claim support behind AXE through a demo that makes UV protection, antibacterial action and freshness instantly visible. ![Visualizing Claim Support: AXE] Back to Blog Videos # Visualizing Claim Support: AXE March 14, 2024 *This is a short case study on the video behind one of our favourite claim-support projects: visualizing the zinc story for AXE.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Supporting and visualizing the product claim: AXE](https://vimeo.com/725349551) Cookie settings Zinc does a remarkable amount of quiet work in personal care. It helps shield skin from UV light, it acts against bacteria and germs, and it supports the everyday freshness a brand like AXE is built on. The problem is that almost none of that work is visible. The consumer reads "zinc" on the back of a pack and feels nothing. The AXE case study, and the video that documents it, was an attempt to close that gap by making the invisible visible. ## The brief behind the AXE demo The brand's challenge was a familiar one for ingredient-led marketing: a genuinely capable active that consumers never connect to a benefit they care about. Describing the chemistry does not help, shoppers either tune out the science or distrust the marketing around it. So the brief was not "explain zinc better." It was "let people see zinc working," and let the explanation become self-evident rather than something the brand has to argue for at the shelf. ## How the demo works The demo turns each of zinc's main benefits into a short, visible moment a shopper can witness in under a minute. A UV-reactive indicator shows the protection effect the instant it is triggered. A contrast surface makes the antibacterial action observable rather than asserted. And a freshness cue ties the whole sequence back to the brand's everyday positioning. None of the individual moments need specialist equipment, which is the point: the sequence had to survive being run at a retail counter, at a sampling event, and in front of a creator's phone camera without being re-engineered each time. The video captures all three benefits in a single continuous demonstration so the footage can later be cut to lead with whichever message a given channel needs. ## Why it works for ingredient-led claims Ingredient claims are notoriously hard to land because they ask the consumer to trust a word. This demo bypasses the trust problem entirely: the ingredient becomes credible because its work is visible, not because the pack says it should be. That is the whole case in one line. When a benefit is shown acting on a surface or on skin in real time, it lodges in memory in a way that a printed claim never does, and it compounds, because every time the demo runs it reinforces the same proof point. ## How brand teams can apply this If you have an ingredient-led claim consumers struggle to remember, list the two or three things that ingredient actually does in everyday use. For each, sketch the simplest visible indicator that would prove it, a colour change, a contrast surface, a temperature cue, a scent shift, and prototype it with bench materials before commissioning anything custom. Design the activation around the moment of visible proof, not around the ingredient name. The AXE project is one example of this pattern, but the same playbook travels across personal care, household and even food categories wherever an active is doing real work the consumer cannot see. ## What other brands can take from this The wider lesson is that ingredient marketing only works when the ingredient is shown doing something the consumer cares about. Listing it on the pack, even on the front, does not create belief; showing it act on a surface, a skin, or a fabric in real time does. The second lesson is that one well-designed demo can support several claims if it is built flexibly. The zinc demo points to protection, antibacterial action and freshness from a small set of related moments, which lets the brand lead with whichever message an audience or channel responds to most without rebuilding the asset. That kind of multi-claim design pays back over years rather than over a single launch window. ## More on Watch & Listen Explore related articles from the blog. - Omnichannel Marketing in Skincare and Beauty - WHY USP: Three Times The Value for Brands - USP 2024 Relaunch: Rebrand & Reposition Previous Lancôme Clarifique Dual Essence – Pore Test Next Brand Activations after the Holiday Season --- ## Page: /blog/the-demo-gym-builds-the-muscle-for-better-demos **Title:** The Demo Gym: Train Demo Thinking | USP Demo Solutions **Description:** Spotting the demo opportunity inside product science is a skill. How demo upskilling workshops train teams to turn invisible benefits into visible proof. ![The Demo Gym Builds the Muscle for Better Demos] Back to Blog Blog: Insights & Demo Stories # The Demo Gym Builds the Muscle for Better Demos August 11, 2026 There is a moment that happens in a lot of product development conversations. Someone from R&D explains something genuinely interesting. A new formulation. A new mechanism. A new way of delivering an ingredient. A measurable improvement in performance. Everyone around the table understands that it is important. Then someone asks how it can be shown so everyone would understand the importance. It sounds simple. It isn't. Because making something understandable is very different from explaining it. And this is where there is an opportunity to build a skill that doesn't get nearly enough attention: **the ability to think in demonstrations**. Not just to make a demo when one is needed, but to recognise the possibility of a demo in the first place. We like to think of it as a muscle. And like any muscle, it can be trained. ## The Science Is Often the Easy Part The irony is that companies already have an incredible amount of material to work with. R&D teams spend months, sometimes years, developing technologies and formulations. Marketing teams know how to turn a product benefit into something people can relate to. There is no shortage of knowledge. The interesting challenge is bringing those perspectives together in a way that makes the product easier for someone outside the organisation to understand. This is particularly true when the most important product benefits are not immediately visible. A new formulation might improve hydration. A cleaning technology might work through several different mechanisms. An ingredient may have a specific mode of action that is scientifically interesting but difficult to explain in everyday language. The science can be perfectly clear to the people who developed it and still be difficult for a consumer to grasp. That is where a demonstration can be incredibly powerful. It creates a bridge between what the product does and what people can understand. ## From Explaining to Experiencing Most product claims are communicated through words. They appear on packaging, websites, advertising, presentations and sales materials. Sometimes the language is very simple. Sometimes it becomes quite technical. Either way, the consumer is generally being asked to understand what the product does based on an explanation. A demonstration provides another way into the story. Instead of describing a change, it can allow someone to see it. Instead of explaining a difference, it can allow them to compare it. It can create an experience that helps the person understand what is happening. This doesn't mean replacing scientific evidence with something more entertaining. Quite the opposite. The strongest demonstrations are usually built around a sound understanding of the science. The science provides the foundation. The demonstration provides a way of communicating it. That distinction matters. The objective isn't to make the science less sophisticated. It is to make the result of that science easier to understand. ## A Demo Gym of Sorts That is where the idea behind our demo upskilling workshops comes from. A demo gym of sorts. ![Person training with a barbell in a gym, a visual metaphor for practising demo thinking as a trainable skill] The concept is based on a fairly simple observation: **people get better at spotting demo opportunities by practising**. In a workshop setting, for example, a team might take a technical claim and look at it from several different perspectives. What is actually happening? What part of that process could potentially be observed? Is there a measurable change? Could a consumer interact with the result? The objective isn't necessarily to leave the session with a finished demonstration. The value can be in developing a different way of looking at product science. Over time, that way of thinking can become more natural. A scientist may start recognising that a particular mechanism could lend itself to a visual demonstration. A consumer scientist may identify an area where consumers struggle to understand a product benefit and consider whether an experience could help. A marketer may start looking beyond the claim itself and think about how the consumer could encounter it. ## Why Bringing Different Perspectives Together Matters A demonstration rarely belongs entirely to one discipline. Each perspective contributes something different. When those perspectives are brought together early enough in the thinking process, the team can start exploring possibilities that might otherwise remain separate. A technical claim becomes a starting point rather than the finished communication. A consumer insight can become a question to investigate. A product benefit can become something to experience rather than simply something to read about. This is particularly relevant in categories such as FMCG, beauty and pharma, where products often rely on technical benefits that are difficult to observe directly. The more complex the science becomes, the more important the translation between science and consumer understanding becomes. Leaving that translation until the end is exactly where the hidden cost of late demo thinking tends to appear. ## Demos Can Also Create Conversations There is another dimension to this that is easy to overlook. A demonstration can give people something to respond to. In a retail environment, it might encourage someone to stop and interact with a product. In a pharmacy, it might help create a more useful conversation between a professional and a consumer. In an influencer experience, it can provide something tangible around which content can be created. In a sales environment, it can help turn an abstract claim into something that can be discussed. The demo becomes part of the interaction rather than simply another communication asset. That makes the question of where and how a demo is used just as important as the demonstration itself. A concept that works beautifully in a laboratory may not work in a store. Something designed for a trade show may need to be completely rethought for an e-commerce experience. Thinking about the eventual environment can therefore influence the idea from the beginning. ## Developing Capability, Not Just Producing Assets This is where the idea of a demo upskilling workshop becomes more interesting. The objective isn't simply to create more demonstrations. It is to help teams become more comfortable with the thinking that sits behind them. That means understanding what makes a claim suitable for demonstration, knowing how to explore different scientific principles, considering the consumer experience and recognising where a demonstration could add value. It also means becoming comfortable with experimentation. Some ideas will work. Others won't. Some will be technically difficult. Some will be too complicated. Some will look interesting but fail to communicate the intended benefit. That is normal. The value comes from having the opportunity to explore those possibilities before settling on the strongest one. The important part is finding the right connection between the science and the experience. That is ultimately what developing the demo muscle is about. Not making science less rigorous. Not creating demonstrations simply because they look impressive. But helping teams recognise when a product story could benefit from being **experienced rather than explained**, and giving them the skills to explore what that experience could look like. That is **a capability worth developing** across R&D, consumer science and marketing. And perhaps the best time to start developing that skill isn't when a demo is needed. It's when someone joins the team. If you would like to talk through what that could look like for your teams, get in touch . ## More on Demo Strategy Explore related articles from the blog. - The Hidden Cost of Waiting Too Long to Think About Demos - Inside Our Workshops - What B2B Brands Can Learn from Food Demos Previous The First 8 Seconds: The Science of Capturing Attention in Demos Next OTC's Science Is Lost on Consumers --- ## Page: /blog/the-first-8-seconds-science-of-capturing-attention **Title:** First 8 Seconds: Why Demos Win | USP Demo Solutions **Description:** Consumers decide in about 8 seconds. How great product demos turn invisible science into visible proof that captures attention and builds belief fast. ![The First 8 Seconds: The Science of Capturing Attention in Demos] Back to Blog Blog: Insights & Demo Stories # The First 8 Seconds: The Science of Capturing Attention in Demos July 29, 2026 Every product has a story to tell. Whether someone is standing in front of a retail shelf, scrolling through an online store, or watching a product video on social media, they make a decision almost instantly. Is this relevant? Is it different? Is it worth my attention? You have 8 seconds. That's it. Those first few seconds often determine whether a product earns a second look or is forgotten altogether. ## The Communication Challenge For brands, this creates a communication challenge. The problem isn't a lack of innovation. It's that too many product benefits are difficult to understand. Years of research, clinical validation, and advanced technology are often reduced to technical claims that mean little to the average consumer. People don't buy science. They buy what they think works for them. A technical claim on a pack or a paragraph of scientific explanation is rarely enough. Consumers don't have the time, or the motivation, to decode complex language. They want to understand the benefit immediately. This is where product demos make the difference. ## Reveal the Benefit, Don't Explain It A great demo doesn't explain a benefit. It reveals it. It turns invisible science into visible proof, making complex claims simple, memorable, and believable in just a few seconds. Instead of explaining how an ingredient hydrates the skin or how a cleaning technology works, it lets people **see the result for themselves**. That matters because our brains process images and experiences much faster than words. We naturally notice movement, contrast, and change. A visible transformation is easier to remember than a technical explanation, and far more likely to build confidence in a product. Think about the demos that stay with you. They are usually simple, memorable, and instantly understandable. They don't always require a presenter to explain every detail. The proof is right in front of you. Creating that kind of experience is not about making science less accurate. It's about making science more accessible. ## When the Benefit Happens Below the Surface This is especially important in industries such as personal care, home care, and healthcare, where many product benefits happen below the surface. Skin barrier repair, ingredient absorption, antibacterial protection, stain removal, or odour control are all difficult to communicate because the process itself isn't visible. Without a clear way to demonstrate these benefits, even genuinely innovative products can appear no different from the competition. The shelf, the screen, and the social feed all flatten nuance: two products with very different science can look identical to a shopper in a hurry. A well-designed demo restores that difference by putting the evidence where the decision happens. ## Demo Thinking Starts Earlier Than You Think That's why demo thinking should begin much earlier than many organisations realise. When product developers, R&D teams, and marketers work together from the start, they can identify opportunities to capture the product's science in ways that people will immediately understand. Instead of trying to simplify a complex claim at the end of the process, they build communication into the innovation journey itself. At USP Demo Solutions, this philosophy shapes every project we develop. Our role isn't simply to create demos. It's to transform technical performance into experiences that people can understand within moments. Whether it's a physical tester, an interactive retail experience, a digital demo, or a live activation, the objective is always to make the science impossible to miss. ## Proof People Can Understand in Seconds Today, having a better product isn't always enough. If people can't quickly see why it's better, someone else's product may win their attention first. Innovation deserves more than a claim on a package. It deserves proof that people can understand in seconds. In product communication, the first eight seconds aren't just the beginning of the conversation. **They often decide whether the conversation happens at all.** ## More on Science into Proof Explore related articles from the blog. - Making Product Claims Survive Reality - Building Honest and Reliable Demos in Skincare - The Psychology of Consumer Belief in Product Demos Previous The Hidden Cost of Waiting Too Long to Think About Demos Next The Demo Gym Builds the Muscle for Better Demos --- ## Page: /blog/the-importance-of-senses-in-marketing **Title:** HBR's Science of Sensory Marketing | USP Demo Solutions **Description:** A short response to HBR's "The Science of Sensory Marketing" - what its findings on non-conscious consumer stimuli mean for CPG product and brand teams. ![What HBR's "Science of Sensory Marketing" Means for CPG] Back to Blog Blog: Insights & Demo Stories # What HBR's "Science of Sensory Marketing" Means for CPG February 24, 2024 *In this article: a short response to Harvard Business Review's "The Science of Sensory Marketing" - and what its findings on non-conscious consumer stimuli mean for CPG product and brand teams thinking about the next category of innovation.* This is a brief commentary on a single piece of secondary research - HBR's "The Science of Sensory Marketing" - rather than a primer on the discipline. It exists because the article's framing of *non-conscious stimuli* changes how CPG teams should be briefing demo and design work, and that shift is worth pulling out separately. The HBR article explores how academics are becoming increasingly interested in sensory input and its relation to marketing, and suggests that we are about to witness a surge in consumer product companies utilizing this technique. Marketing researchers are “starting to realize how powerful the responses to nonconscious stimuli can be,” says S. Adam Brasel, an associate professor of marketing at Boston College. One particularly noteworthy fact mentioned in the article is that a recent Association for Consumer Research North American conference set a record for papers presented on sensory marketing. While some types of companies, such as hospitality, food, and cosmetics, have embraced the power of sensory marketing for years, others have remained focused on visual attributes. The article points out that things are about to change as a more diverse set of managers discovers the benefits. The article concludes that if they wish to be on the leading edge of innovation and marketing, every consumer company should be thinking about design in a holistic way that utilizes the senses. As a global leader in sensory marketing tools, USP Demo Solutions has provided beauty brand activation solutions for cosmetic companies in more than 70 countries. Take advantage of their know-how and request a free brand activation check. ## How to design a more sensory demo To translate the role of the senses into a real demo, treat each sense as a checklist item in the brief rather than as a creative flourish at the end. For every hero claim, ask what the consumer should see, what they should feel on the skin or in the hand, what they should hear from the application, and what they should smell. Demos that consciously engage three or more senses are dramatically more memorable than demos built only around a visual effect, and the additional cost is usually small. The next time you brief an activation, write the sensory layer into the protocol itself. Specify the texture of the applicator, the temperature of the surface, the sound of the foam or pump, and the scent profile of the test product. Train the staff or creator to draw attention to each of these moments out loud. This is how counter-based prestige brands have driven conversion for decades, and the same playbook now translates directly into livestreams, sampling kits and creator content, where the sensory layer carries through to the camera and the audience. It is also worth investing in the recovery side of the sensory experience, what consumers remember after they leave the activation. A small, well-designed take-home, a sample wrapped in a tactile material, a scent strip, a card with a texture detail, extends the sensory memory by days or weeks. That extended recall is what drives the second visit to the brand site, the conversation with a friend, and ultimately the first purchase. Sensory marketing is not a one-shot experience; it is a slow-release asset that keeps working long after the activation is over. The wider point is that sensory marketing is not a luxury reserved for premium brands. The cost of engaging an additional sense at a touchpoint is almost always trivial relative to the lift it produces, which means mass-market brands have at least as much to gain as prestige ones. Building a simple internal habit, "name the senses" in every brief, is one of the cheapest and most reliable ways to raise the floor on activation quality across an entire portfolio. ## More on Beauty & Sensory Explore related articles from the blog. - How Cosmetic Brands Build Trust with SPF - Five-Sense Marketing Principles for Beauty Brands - Sensorial Experiences That Build Brand Bonds Previous WHY USP: Three Times The Value for Brands Next Omnichannel Marketing in Skincare and Beauty --- ## Page: /blog/the-real-ai-scanner **Title:** Haut.AI: The Real AI Skin Scanner | USP Demo Solutions **Description:** Press release: Haut.AI launches the real AI skin scanner - hyper-personalised skincare and beauty diagnostics now usable inside in-store demo experiences. ![The Real AI Skin Scanner: Haut.AI Partnership] Back to Blog Blog: Insights & Demo Stories # The Real AI Skin Scanner: Haut.AI Partnership June 4, 2023 *In this article: The Real AI Scanner.* MAY 22nd, 9 AM CET – TALLINN, ESTONIA – [**Haut.AI**](https://haut.ai/) , the leading European AI company delivering hyper-personalized skincare and beauty experiences, announced today its partnership with **USP Indicator Solutions**, the world-leading expert in sensory beauty brand activation tools. Today, Haut.AI and USP Indicator Solutions deliver the revolutionary skincare analysis product haut– Phygital Skin AI. The product combines clinical-level skin analysis with personalized recommendations to solve the problem of low engagement and customers quitting skin routines before seeing the effect. With Phygital Skin AI, beauty brands can provide customers with seamless omnichannel consumer journeys and become trusted advisors for effective skincare solutions. Phygital Skin AI allows retailers to pivot from “selling” to “solving” in-store and online. The AI and physical on-skin testers give customers detailed skin scores. Then, a mobile app allows shoppers to analyze and track results to make educated decisions and find a tailored selection of products. Using rich consumer data to deliver personalized recommendations, Phygital Skin AI takes skin measurements with on-skin testers and continues the journey in a digital skincare app. “ [Haut.AI](https://haut.ai/) and USP Indicator Solutions are proud to announce their partnership to offer advanced phygital skin analysis to consumers in the comfort of their own homes,” said Diego Kanda Diwidi, the CEO at USP Indicator Solutions. “This partnership combines USP’s sensory skin testers that provide rich data on skin needs with Haut.AI’s best-in-class selfie-based visual analysis. The aim is to enable beauty brands to provide personalized solutions for their customers based on in-depth consumer data analysis rather than simply selling products. This will benefit consumers who often lack the knowledge and resources to find products that work well with their skin type, purchasing products that may not be right for them. We’re excited about this partnership with Haut.AI as it allows us to accelerate in providing reliable, digitally personalized skincare analytic solutions for beauty brands both online and offline.” The new joint product, Phygital Skin AI, is set to revolutionize the skincare industry by providing consumers with a seamless and personalized skincare experience. With clinical-level skin analysis and testers touching the skin that allows them to offer personalized recommendations, beauty brands can now become trusted advisors for effective skincare solutions. “Our AI skin analysis tool is best-in-class, comparing user data points with the “standard” for their demographic and lifestyle, and is further enriched by environmental information like pollution and sun intensity at the time of the analysis,” said Anastasia Georgievskaya, the co-founder and CEO of Haut.AI. “We are thrilled to partner with USP Demo Solutions and help companies and manufacturers engage with and educate their customers in a more personalized way.” **About USP Demo Solutions** USP Indicator Solutions is the global pioneer in sensory beauty brand activation, building on-skin testers and phygital demo tools that turn product claims into measurable, in-the-hand experiences. Beauty brands lean on USP to deepen consumer engagement, lift conversion to purchase, and grow ROI across in-store, online, and at-home touchpoints. Over more than 2000 tailor-made engineering and manufacturing projects, USP Indicator Solutions has supported partners such as Unilever, L’Oréal, P&G, J&J, and Beiersdorf, with activations running in more than 100 countries - a footprint that now extends into AI-powered, personalised skincare through partners like Haut.AI. **About [Haut.AI](https://haut.ai/)** [Haut.AI](https://haut.ai/) is a leading European AI company delivering hyper-personalized skincare and beauty experiences. Backed by its best-in-class research, science, and tech teams, Haut.AI’s SaaS platform was trained on 3 million data points to evaluate more than 150 unique multidimensional face biomarkers to deliver interactive, customized aesthetic recommendations-with just the quick snap of a selfie. No more guesswork, product waste, or one-size-fits-all recommendations: Haut.AI makes it possible to know precisely what your skin needs. Leading beauty and skincare brands, including Ulta and Beiersdorf, already use the Haut.AI platform. As a proudly women-led company, Haut.AI’s mission is to make personalized skincare the new standard for global beauty and wellness brands powered by AI. ## More on AI & Phygital Explore related articles from the blog. - Packaging Insert Demos for E-Commerce Engagement - From Demo Creation to AI Consumer Experiences - AI Isn't the Product. It's What Makes Demonstrations Smarter Previous Sensorial Experiences That Build Brand Bonds Next Stop Claiming. Start Demonstrating! --- ## Page: /blog/the-science-behind-effective-product-demonstrations-what-makes-consumers-believe **Title:** Why Consumers Believe Product Demos | USP Demo Solutions **Description:** Narrative transportation, mental imagery and perceived diagnosticity: the cognitive levers that decide whether a shopper actually believes a product demo. ![The Psychology of Consumer Belief in Product Demos] Back to Blog Blog: Insights & Demo Stories # The Psychology of Consumer Belief in Product Demos July 12, 2025 This is a piece about **consumer psychology**, not about demo production technique. Specifically, it is about why a shopper who has just watched a product demonstration walks away either convinced or quietly sceptical, and the cognitive mechanisms that decide which way she lands. After two decades of building demos for global beauty, home and personal care brands, the patterns that shift belief turn out to be the same handful of psychological levers - narrative transportation, mental imagery, perceived diagnosticity, and credible transformation - showing up again and again. ## Why Belief Is Now the Hard Part With so many products claiming innovation and superiority, audiences have become skeptical. For marketing and R&D in consumer goods, the difference between curiosity and conviction often hinges on how well we bridge scientific complexity with human clarity. Demonstrations allow us to show the value of a product in a way that’s relatable, visual, and credible. But what exactly makes certain demos resonate? ## The Psychological Foundations of Effective Demos Product demonstrations aren’t just about proving functionality. They’re a science-backed exercise in engaging the senses, fostering mental imagery, and providing actionable clarity. Here are the core elements that drive belief: - **Step-by-Step Storytelling:** Breaking down usage into a sequence creates a cognitive flow that helps viewers truly envision themselves with the product. - **Authentic Use Cases:** Showing the product in the context of relatable, real-world situations rather than isolated features makes it easier to internalize benefits. - **Credibility Cues:** Visual evidence, trust signals (like social proof), and transparent handling of product limitations matter more than high production values alone. - **Transformation Proof:** Before/during/after segments communicate the transition which is a crucial aspect for effectiveness in categories like personal care, household, and wellness. ## Step-by-Step Storytelling: Creating Cognitive Flow and Trust One of the first lessons we learned is just how powerful sequencing is for audience connection. Demonstrations that clearly outline each stage of usage promote what’s known as “narrative transportation.” As the demo unfolds, consumers mentally simulate each step, building familiarity and trust. For example: - Start: Introduce the challenge (e.g., dry skin, dirty surface, hair frizz). Let the viewer identify with the problem. - Middle: Methodically show each actionable step-how much product, how to apply, what to focus on. Use numbered or visually distinct stages. - End: Summarize results, emphasize how the outcome resolves the initial challenge, and visualize the transformation. This approach is essential for engaging both rational and emotional processing centers in the brain. At USP Demo Solutions, almost every successful cross-category demo we create follows this proven arc, whether for skincare, haircare, home products, or more complex digital interactions. ![Woman demonstrates skincare product during a vlog in a cozy indoor setting.] ## Demonstrate Real Use Cases, Not Just Features Demonstrations anchored in authentic scenarios allow viewers to gauge if a product will deliver under the exact conditions they care about. We always emphasize that showing a moisturizer being absorbed quickly or a cleanser handling real-life dirt tells a truer story than a shot of product texture or bottle design. Consider the difference: - Feature Focus: Highlights ingredients, container design, button configurations. - Use Case Focus: Showcases application on actual skin/hair/surfaces in real lighting, during typical routines, with a relatable host. This is backed by science, too: demos that visually mirror common consumer scenarios heighten “perceived diagnosticity,” making it easier for people to judge value based on their personal situations. It pays to go granular and context-specific-something our demo specialists embed into every concept. ## Building Credibility: The Science of Trust Cues Modern audiences are good at spotting artificial or overly polished demonstrations. What they crave is authenticity, transparency, and validation. Here’s how we integrate credibility into every demo we create: - Live, Repeatable Action: Show a demo that anyone could repeat at home or in-store to verify results. - Visual Data Overlays: Present real before/after data, measurements, or consumer feedback at relevant demo points. - Address Limitations: Proactively mention which claims are supported by scientific evidence vs. user experience, so expectations are grounded in reality. - Social Proof: If it fits, blend in testimonials, influencer reactions, or on-screen reviews to frame the experience as not just possible, but typical. ## Mental Imagery: Making Demos Feel Personal Psychologists describe “mental imagery” as the process by which consumers visualize themselves using a product. The more vivid and relatable this simulation is, the more belief and intent are generated. That’s why our demo ideation process insists on: - Diverse Hosts: Using presenters or models who match the intended audience, making it easier for viewers to envision themselves. - Sensory Triggers: Combining clear visuals with audible cues (like product application sounds), or even scent references in-person, to engage multiple senses. - Interactive Moments: For phygital or digital demos, allowing users to explore, scan, or manipulate demo elements directly. Every step that narrows the “imagination gap” between seeing a product and using it moves a viewer closer to real belief. ![Smiling woman holding a smartphone showing a recycling symbol at a table with eco-friendly cosmetics, illustrating sustainable beauty product engagement] ## Integrating Scientific Validation Bridging the gap between claim and proof is what makes science-based demo creation so powerful. At USP Demo Solutions, our process is always informed by rigorous feasibility checks, scientific claim support, and transparent measurement protocols. We advise: - Visualize technical concepts with simple analogies or real-time measurements. - If possible, use test kits, indicators, or digital overlays that show a result that can be independently validated. When consumers feel a demo could be tested or replicated by anyone, resistance drops and authenticity rises. ## The Power of Transformation-Before, During, After Humans naturally trust what they can see change. That’s why the classic before/during/after format works, but only if it’s done with honesty: - Before: Set realistic expectations. Show the authentic challenge or condition. - During: Highlight action-application, function, and any immediate effects. - After: Reveal the result in detail. Use zoom-ins, changes in color, texture, or other visual cues. For beauty and skincare demos in particular, real-time split-face or split-arm tests, as well as macro or timelapse shots, can visually underscore efficacy while staying rootly grounded in reality. ## Tips for Creating Belief-Driven Demos - Script your demo as a logical sequence (3-7 steps), each with a clear purpose. - Use a presenter or model who resonates with your actual audience. - Prioritize use-case scenarios over product features. - Layer in real performance data, testimonials, or transparent claim validation. - If in doubt, ask: “Can this be repeated by a consumer or influencer?” If yes, credibility soars! ## Our Approach: The Science as a Creative Foundation We’re not an agency-we’re demo creators who live and breathe this intersection of science, marketing, and education. For every project in our Demo Library , we start with a feasibility check, co-develop demo concepts with both technical and creative teams, rigorously prototype and test, and only deploy assets that are genuinely impactful and supportable by evidence. The journey from complex product science to audience belief isn’t linear, but each of these principles forms the backbone of our process. ![Woman with long hair showcases a skincare product at an outdoor event on a sunny day.] ## Checklist: Are You Demonstrating for Belief? - Can the process be understood at a glance, even by someone new? - Does the demo use relatable situations and real application? - Is there clear transformation visualized before and after? - Are trust cues (scientific backing, social proof, transparent handling of results) integrated? - Could someone replicate your demo at home or in store with accessible tools? ## Conclusion: Turning Skepticism into Trust When we focus on the science behind effective product demonstrations, credibility and clarity become the stars. As consumer skepticism rises, genuine, science-rooted demo creation is the bridge that turns passive observers into true believers-and, in the process, into loyal customers. Ready to elevate your demo strategy? Dive deeper into our science-led demo studio -we’re here to help you translate complex science into consumer belief, every step of the way. ## More on Science into Proof Explore related articles from the blog. - From Lab to Shelf: Designing Consumer Demos That Convert - Marketing Storytelling for Science-Led Brand Launches - Wonders of Scientific Brand Communications Previous Helping R&D Communicate Innovation to Executives Next 3D Skin Mapping Reveals Product Truth --- ## Page: /blog/they-head-to-social-media-for-advice **Title:** Briefing Skinfluencers with Demo Assets | USP Demo Solutions **Description:** How beauty brands brief skinfluencers and dermafluencers with sensory demo assets so the science their followers trust stays consistent across every creator. ![Briefing Skinfluencers and Dermafluencers with Demo Assets] Back to Blog Blog: Insights & Demo Stories # Briefing Skinfluencers and Dermafluencers with Demo Assets June 27, 2024 *In this article: a briefing playbook for skinfluencers and dermafluencers - how to equip them with the right demo assets so their content stays scientifically credible without losing their voice.* Skinfluencers and dermafluencers have become the most trusted source of skincare and personal-care advice for huge swathes of the audience that beauty brands want to reach. They are not generalist influencers - they are a specific category of creator whose followers have come for product analysis and skin expertise, and who therefore demand a much higher bar of evidence in the content they consume. As part of this industry, one must investigate the significance of what brands can do. Capitalise on this marketing strategy. How important are demos for the brand, the influencers and the ultimately the consumers. **Who are these people?** Now just a quick review as to what these two categories of influencers are. One (the Skinfluencers) are often everyday individuals who have a passion for skincare beauty, and who share their personal experiences with skincare products. While the other, (Dermafluencers, who by the way, are my favourite type) are the experts with authority aka., dermatologists or skincare professionals who provide expert advice and insights. Now both have their own following. One with a personal perspective that many seem to follow for their relatable content, and authentic reviews. The other has authority and credibility that comes from their professional background, making their endorsements highly valued by consumers seeking reliable information. Ultimately, both need a constant flow of believable content which can really resonate with their audience. After all they are the brand’s consumers. **The impact of demos in social media** That brings me to the demo assets that are an important part of a brands strategy. Whose main job here is to get the influencers excited enough to build content. The easier a brand makes it for content creation, the more inclined the creator will be to showcase the product. The use of demo assets in their content, does not only help in creating high-quality content; It is more engaging and informative, highlighting the product’s features and benefits. They also provides a tangible reference for their audience. This also helps the product to be represented consistently across various platforms, aligning with the brand’s messaging and positioning. Making reviews more authentic and relatable. *“My purpose and intent was just to educate about the basics of skin care and to help customers navigate shopping for skin care a little better since there is a lot of misinformation and industry-led ignorance, in order to have customers buy as much skin care as possible,”* [(glossy.co)](https://www.glossy.co/beauty/tiktoks-skinfluencers-emerge-as-gen-zs-go-to-source/) said Hawaii-based skincare influencer Hyram Yarbro, one of the most successful skinfluencers today. Here you may notice he mentions the industry as being ignorant. Well, isn’t a demo backed by science the best way to help clear up that misconception? and at the same time help to educate the consumers as well as the influencers. Especially for dermfluencers, providing detailed research, clinical studies, and an educational demo tool for the product, can be highly beneficial. This allows them to create content that is not only promotional but also informative and educational. In fact, several dermfluencers have been noted to mention that having access to detailed studies and research helps them provide scientifically backed information to their followers, which enhances their credibility. **Don’t mess with the quality of the content, just feed it.** When working with skinfluencers or dermfluencers, it’s crucial that you don’t limit artistic freedom. Remember, that you are collaborating with them because they are familiar with their audience. You just need to equip them with the right material that goes along with your brand, to ensure the best outcome. After all, they have a large following because they consistently create stuff that their fans enjoy! Sponsored posts that appear to be straight advertisements or are not credible will only turn off GEN Z viewers. Who, let’s be honest, are the one you are aiming for. Bottom line, storytelling is the key to influencing social media fans; consumers want real recommendations from trusted influencers that are authentic and if it’s claim can be proven in plain view with a demo, all the better. …And that is why we are the demofluencers (term coined by my brilliant colleague Sanja) ## More on Retail & Influence Explore related articles from the blog. - Selling with Interactive Consulting Tools - What's your brand story? - Samples & Trials: Find Your Perfect Shade Previous What is a DEMO? Featuring Niccolò Palazzoni Next "Brand engagement today?" with Janat Soomro --- ## Page: /blog/thinking-outside-the-box-inspire-new-ideas-and-concepts **Title:** Cosmetic Demos: Outside the Box | USP Demo Solutions **Description:** How cosmetics brands move past tired demo formats and build the immersive, sensory experiences modern consumers expect from a premium brand. ![Thinking Outside the Box] Back to Blog Blog: Insights & Demo Stories # Thinking Outside the Box March 28, 2024 *In this article: Thinking Outside the Box.* The cosmetic industry is constantly evolving and **innovating** to provide consumers with the best possible experience. **Creating** a truly immersive experience for consumers is one of the most exciting aspects of using sensory tools. Engaging consumer’s senses is an effective way to create an experience that sticks with them long after they leave the store. Leading to not only increased sales but also helping to build brand loyalty. As a marketer, you know that making claims about your product’s **superiority** over competitors is crucial for success. However, simply making these claims is not enough. You need to be able to prove them. Consumers want to know that they’re investing their money in the **best** product available. ## Product Efficacy and Comparison Let’s look at the possibilities that get you to reach your goal: **Conduct research:** Product testing and competitive analysis is a valuable approach. The information gathered through sensory marketing materials can highlight the benefits of your product. Compare to competitors: When making claims about your product’s superiority, one can compare it to competitors. Showing just how much better your product is. Events and demos: Allowing influencers, consumers, and press to use, play with and evaluate the product in action, get proof of claim and ask questions can be done by simplifying or gamifying scale demos. Even creating videos that showcase your product. Creating specific demos: That support specific claims can be effective. For example, if you’re claiming that your product is more effective than XYZ, then creating a demo that showcases the efficacy is key. Seek new demo ideas: Work with experts in the industry. External experts can give you a viewpoint that an internal view may not have considered. Someone who has a treasure trove of experience and ideas that can give you proven and science-back innovation to reach your goal. Let them ideate for you. Use science-based tools: To support campaigns and activations, use science-based tools. This can include influencer campaigns, point-of-sale materials, digital marketing, and e-commerce. ## Proof of Product Mildness Simplification and scalability of demos to support marketing campaigns and activations is key. Science-based tools for influencer campaigns, point-of-sale materials, digital media, and e-commerce are powerful tools to further enhance customer trust and loyalty. The purpose of ideation is to generate new ideas that demonstrate product claims and show product superiority, to engage and educate audiences of all kinds. Helping build brand and product awareness, generating excitement and making sure they stand out from the rest. Overall, marketing sensory tools are exciting demo possibilities in the cosmetic industry. By combining physical and digital elements, brands can create a truly immersive experience that engages the consumer’s senses. USP Phygital Solutions is a leading demo developer of marketing sensory tools for the cosmetic industry. Our tools combine on-skin testing with a guided digital journey to provide a phygital experience that engages consumers with their senses. This deep engagement leads to better diagnosis, higher conversion to purchase, and optimised product recommendations. As experts in our field, our ideation services have resulted in many highly successful activation tools omnichannel. Check out our *brand projects* for inspiration. ### How to spark new demo ideas in your team A useful way to actually generate new demo concepts, rather than just talk about wanting them, is to run a short "constraints workshop". Pick one of your hero products and write down five constraints the current demo lives inside, the room, the lighting, the operator, the duration, the materials. Then deliberately break one constraint at a time and ask what the demo would have to look like if that constraint disappeared. Most breakthrough demo formats in the category came from exactly this exercise. To turn the output into something deployable, pick the two or three ideas that survive a basic "could a consumer reproduce this at home" test, and prototype them with bench materials in the same week. Resist the temptation to brief a polished render before you have held the rough version in your hand, because the rough version is what tells you whether the idea is genuinely new or just a fancier version of what you already had. The cheapest, fastest prototype is almost always the best filter for ideas worth investing in. It is also worth giving these workshops a regular cadence rather than running them only when a launch is in trouble. A quarterly half-day where the team deliberately revisits one product's demo and asks "what would we do differently if we briefed this today" tends to surface two or three small improvements that compound over the year. Most breakthrough demos in the category did not arrive in a single eureka moment; they were the result of repeated, structured re-examination by teams who refused to let the current version of the demo be the final word. ## More on Beauty & Sensory Explore related articles from the blog. - What HBR's "Science of Sensory Marketing" Means for CPG - How Cosmetic Brands Build Trust with SPF - Five-Sense Marketing Principles for Beauty Brands Previous Direct Sellers – Beauty Brands in the Digital Age Next Breaking Down Stereotypes --- ## Page: /blog/this-blog-contrasts-video-only-demos-with-phygital-demos-in-retail **Title:** Video vs Phygital Demos in Retail | USP Demo Solutions **Description:** Video-only versus phygital demos in retail - which format trade marketers should pick for activation, conversion and shopper recall in store. ![Video vs Phygital Demos: Best Conversions?] Back to Blog Blog: Insights & Demo Stories # Video vs Phygital Demos: Best Conversions? October 3, 2025 *In this article: Video vs Phygital Demos: Best Conversions?.* Retail innovation is advancing rapidly, but for those of us responsible for trade marketing, brand activation, and shopper engagement, one truth stands out: at the point of decision, nothing is more powerful than genuine proof. Shoppers need to experience visible and credible evidence for themselves. Over the years working with global retail leaders, we’ve seen that while well-crafted videos inform and excite, it is the introduction of a small, physical test that makes results visible within seconds and fully repeatable by non-experts, that consistently switches prospects into confident buyers. ![A hand holding a 'SALE' tag on a brown background, perfect for retail promotion.] ## What Do We Mean by ‘Video Only’ Versus ‘Phygital’ Demos? Let’s get concrete. For us, a ‘video only’ retail demo means a short (typically 30–45 seconds) digital story, broadcast on a screen beside the product. Videos can explain science, show usage, or communicate claims brilliantly, but they remain a passive experience. The shopper watches, sometimes listens, and moves on, often unchanged in their level of trust or intent. A ‘phygital’ demo, on the other hand, is a true hybrid. Here, a concise digital video is paired seamlessly with a hands-on, proof test, such as an on-skin tester, swatch, or guided sensor. The vital difference is that the proof moment is visible within seconds, repeatable by non-experts, and delivers instant evidence that the claim is real. The proof is universal and accessible no special skills, staff, or lengthy instructions needed. This combination is what unlocks trust at scale, as the demo can be deployed globally with consistent quality and results. ## The Measurable Benefits: Why ‘Phygital’ Wins at the Shelf - **Visible proof in seconds, for everyone:** The test is designed so any shopper, without prior training, can see proof of efficacy within moments. This removes ambiguity and builds confidence fast. - **Repeatable by non-experts:** Standardised testers ensure that everyone may they be shoppers, beauty advisors, or staff that can deliver the proof moment just as effectively. This means no dependence on specialist demonstration skills. - **Video or digital plus tester dramatically boosts claim recall:** By engaging multiple senses (sight, touch), the phygital approach not only lifts attention but also drives claim memorability two to three times higher than video or digital only. - **Conversion uplift through assisted decision-making:** Our experience shows that a 35-second video combined with a simple test can increase basket conversion by as much as 25–30% in high-engagement aisles, especially where doubt or scepticism is a barrier. - **Global roll out with consistent quality:** Because testers are replicable, and easy for anyone to use, brands can deploy the same experienceand get the same measurable impact across every market and retail format. ## Designing Your Proof Moment: A Practical Plan for Trade Marketers It’s essential to move beyond technology for its own sake. The question we always ask: how can we create a proof moment that is both instant and universally repeatable in the busy, high-pressure context of the retail aisle? Here’s a focused, practical framework for designing your evidence-driven phygital demo. ### 1. Pin Down Your Interaction Window In both beauty and FMCG, purchase decisions are typically made in under two minutes, often much less. Your proof demo must align with this reality. Our approach: - Restrict the video to 30 – 45 seconds, highlighting a single, demonstrable claim. - Ensure the proof moment delivers visible, unequivocal results within 7 – 30 seconds, so even the busiest shopper can repeat it without help. This preserves store flow, avoids bottlenecks, and delivers a punchy brand memory. ### 2. Choose a Claim That’s Visibly and Instantly Demonstrable - Pick a claim that changes visibly before the shopper’s eyes. For example, a colour shift, rapid absorption, or surface transformation. These are the moments that spark the all-important “aha”. - Standardise the outcome: The effect must be visible, repeatable, and require no specialist interpretation. If two people test the same claim, they must get the same clear result in seconds. This is our starting point at USP Demo Solutions: working side by side with R&D and marketing to distil complex science into a robust, shelf-ready proof that is as simple as it is convincing. For a deeper look at how we translate complex science into demos, read designing lab-to-shelf consumer demos . ### 3. Design for Repeatability by Non-Experts - Use single-use, mess-free test units (swatches, panels, wipes) that can be self-administered, require no maintenance, and are explained in a single phrase. - Keep steps to a minimum. Ideally under five, but fewer is even better. - Literally anyone, from a shopper to a store staff member or beauty advisor in any market, should get the same proof moment. Standardisation is what enables brands to roll out globally and know every consumer interaction will deliver the intended message, instantly and accurately. ### 4. Placement, Measurement, and Scaling - Physically unite video and/or igital tool and tester: Use them in conjunction for a single, intuitive experience. - Log basic data: consumption of testers, video play counts, dwell time. Compare performance in stores with and without the proof unit to objectively measure impact. - Leverage standardised testers to scale rapidly across countries, formats, and staff demographics, maintaining the quality and speed of the proof moment everywhere. ![Smiling woman with colorful shopping bags indoors, conveying joy and retail therapy charm.] ## Making It Stick: Why the Proof Must Be Instant and Universal In psychology, what we see and feel ourselves leaves a much deeper mark than what we are told. In live settings, we’ve consistently found that when shoppers are exposed to a combined video-plus-tester demo, in which the proof moment is visible in seconds and truly repeatable by any person, claim recall is three times higher than with video alone. Conversion rates are driven by both emotional satisfaction and scientific reassurance, especially in categories where trust is historically fragile. If you want to delve into the cognitive levers that make proof land, have a look at the psychology of consumer belief in product demos . Avoiding Common Pitfalls The biggest missteps in phygital execution are over-engineering the experience (making it too complex or technical), underestimating the need for repeatable proof (leaving results open to interpretation), or neglecting the need for scalability (using testers or mechanisms that can’t be standardised). The most successful teams: - Limit each demo to one claim and proof moment, clarity trumps complexity. - Ensure interaction is spontaneous and can occur even before or without watching the entire video. - Require absolutely no specialist skill, log-in, or device; the proof is accessible to every shopper. - Rely on robust, easily replaceable testers that maintain output quality over volume deployments. If you want to learn more about simplifying complex science for retail marketing, have a read of our guide on marketing storytelling for science-led brand launches . ## Beyond Beauty: Wider Applications for Repeatable Proof Although a lot of best practices are forged in beauty and personal care, the principle of instant, repeatable proof moments applies equally in achievement-driven categories: - OTC/Pharma: Use standardised touch panels to show texture or barrier for creams. - Homecare: Use a surface testers, demonstrated with video, to prove cleaning or polishing efficacy on the spot. No matter the category, the essentials remain: design the moment for instant, visible evidence and ensure the process is so simple that any shopper or advisor, in any market, can repeat it and see the same result. That’s what wins confidence and sales at scale. The most effective phygital demos are never about flashy technology, they’re about delivering instant, universal proof with minimal friction. By focusing on standardisation, speed, and simplicity, you can ensure every shopper anywhere in the world gets the same, memorable proof moment, and brands can confidently roll out retail activations at scale. If you’re looking to architect your next demo or activation with measurable impact, our team at USP are experts at supporting you from ideation through deployment, always with repeatability, quality, and brand trust as the priorities. ## More on AI & Phygital Explore related articles from the blog. - 3D Skin Mapping Reveals Product Truth - From Sensory Symphony to Phygital Tech-sation - Phygital Touchpoints in the Beauty Consumer Journey Previous Live Demos That Drive Trust & Sales Next How to Choose the Right Demo Format --- ## Page: /blog/usp-demo-solutions-launches-omni-demo **Title:** Omni Demo: One Story, All Audiences | USP Demo Solutions **Description:** Press release: USP Demo Solutions launches Omni Demo, connecting one product truth to demonstrations for consumers, retail, sales, R&D and creators. ![Omni Demo: One Story. Multiple Demonstrations. All Audiences.] Back to Blog News: Demo Tools, B2B Insights & Updates # Omni Demo: One Story. Multiple Demonstrations. All Audiences. September 11, 2026 *Press release* *New approach brings product science, claims and demonstrations together across consumer, retail, sales, R&D and creator audiences.* **Klagenfurt, Austria, September 2026** - A product can have a great formulation, compelling science and a strong consumer benefit, yet still struggle to communicate that benefit beyond the people who developed it. USP Demo Solutions believes consumers don't need more complicated explanations of claims. They need to see what those claims actually mean. The Austrian demo creation specialist is introducing Omni Demo, a new approach to product demonstration built around one simple principle: > One story. Multiple demonstrations. All audiences. Rather than developing individual demos for consumers, retailers, sales teams, influencers, R&D or internal stakeholders, Omni Demo starts with one central product truth and creates a connected demo system around it. The same product science and claim can then be translated into the right demo for each audience, channel and situation. For decades, product demos have often been developed as individual assets: a consumer demo for a launch, a video for social media, a sales tool for the commercial team or a presentation for an internal meeting. USP's Omni Demo approach challenges that model. > “We have been creating demos for more than 20 years, and it has become increasingly clear that a great demo cannot be relevant in just one place,” says Diego Kanda-Diwidi, CEO of USP Demo Solutions. The approach is designed to create consistency without creating repetition. A single product truth can become a live demonstration in-store, a demo video for digital channels, a hands-on tool for sales, an influencer kit, an educational experience for healthcare professionals or an interactive activation for consumers. The resulting demo is then designed to be repeatable across audiences and markets. This is particularly relevant for global brands, where a successful product story may need to travel across countries, channels and teams without losing its meaning. > “The challenge is not simply to create a demo that looks impressive,” explains Kanda-Diwidi. “It has to be scientifically credible, easy to understand, repeatable and useful in the real world. If the demo only works once, for one person, in one room, it isn't doing enough for the brand.” That philosophy reflects USP's longstanding focus on creating science-based demonstrations that translate complex product claims into something people can see, understand and believe. ## Evolving from product claim to a complete demo ecosystem Omni Demo can combine physical demonstrations, demo videos, sensory experiences, digital tools, educational formats, retail activations and creator experiences. The objective is not to create more assets for the sake of it. It is to make one product story work harder. > “Brands invest significant time and money developing products, claims and launch stories,” says Kanda-Diwidi. “We want to help them get more value from that investment.” The launch of Omni Demo comes as brands increasingly need product stories that can work across physical and digital environments, from retail and events to social media, e-commerce and internal communications. USP Demo Solutions sees this as a shift from individual demonstrations to connected demonstration ecosystems. Its role is to work with R&D, innovation and marketing teams to identify what can genuinely be demonstrated, develop the proof and then determine how it can be deployed for different audiences. ## The next chapter for USP Demo Solutions USP Demo Solutions has spent more than two decades helping global consumer brands translate product science into demonstrations. Its work spans beauty, personal care, healthcare, home care, food and other consumer categories. With Omni Demo, the company is taking that expertise into a broader role: helping brands build demonstration strategies around the entire product story rather than creating isolated demo assets. > “We are not moving away from what made USP successful,” concludes Kanda-Diwidi. “We are building on it. The demo is still at the heart of what we do. But now we are looking at the bigger picture: one product truth, demonstrated in the right way for every audience.” **One Story. Multiple Demonstrations. All Audiences.** That is Omni Demo. ## About USP Demo Solutions USP Indicator Solutions GmbH is an Austrian company specialising in the ideation, development and deployment of science-based product demonstration solutions. For more than 20 years, USP has worked with global consumer brands to translate complex product science and claims into tangible demonstrations, tools and experiences. The company is headquartered in Klagenfurt, Austria, and works with brands internationally. Visit www.usp.at . ## Media contact USP Indicator Solutions GmbH Pharmaziegasse 5 9020 Klagenfurt am Wörthersee, Austria [+43 463 459040](tel:+43463459040) [info@usp.at](mailto:info@usp.at) ## More on Demo Strategy Explore related articles from the blog. - The Demo Gym Builds the Muscle for Better Demos - The Hidden Cost of Waiting Too Long to Think About Demos - Inside Our Workshops Previous OTC's Science Is Lost on Consumers Next From Demo Creation to AI Consumer Experiences --- ## Page: /blog/what-b2b-brands-can-learn-from-food-demos **Title:** B2B Demos: Lessons from Food | USP Demo Solutions **Description:** What science-led B2B brands can borrow from food demos to make complex product performance instantly understandable - on shelf, in pitch and on screen. ![What B2B Brands Can Learn from Food Demos] Back to Blog Blog: Insights & Demo Stories # What B2B Brands Can Learn from Food Demos March 16, 2026 *In this article: lessons B2B brands can learn from how food marketing demos product performance.* Food marketing has mastered something many technical industries still struggle with: **making product performance instantly understandable.** The lessons travel directly to B2B demos. Walk through any supermarket and you will see it everywhere. Fresh bread being cut. Cheese melting on a hot pan. A sauce poured over pasta. Within seconds, consumers understand the product’s quality, texture, and appeal. No complex explanation required. This is the power of **demonstration**. Interestingly, the same principle applies perfectly to **science-driven B2B products**. Many industries, from skincare to hair care, oral care, medical devices, and materials science, rely on technologies that are scientifically complex. These innovations are often communicated through data sheets, technical presentations, and long product claims. While scientifically correct, this approach often fails to create **immediate understanding**. People rarely remember slides full of graphs. But they remember what they can **see, feel and understand.** ## Why Demonstrations Work Food demos succeed because they simplify information into a clear visual story. The audience immediately understands the transformation. Raw ingredients become a finished dish. Hard cheese melts smoothly. A sauce thickens while cooking. Within seconds, the product benefit becomes obvious. The same storytelling structure can be applied to scientific product innovations. ## Translating Complex Science into Visual Proof At USP Demo Solutions, this is exactly where demonstrations become powerful communication tools. Our work focuses on translating complex product science into simple, visual proof points that can be used across multiple touchpoints, from internal training to global product launches. This can include: • Short science-based videos for internal training • Phygital demos combining physical setups with digital layers • AI-supported visualizations that simplify mechanisms of action Instead of explaining a technology in ten slides, a strong demo can often communicate the same idea in twenty seconds. ## Why the Demo Approach Matters Today Today’s audiences, whether internal teams, retail partners, or healthcare professionals, are overloaded with information. Time is limited, attention spans are short, and technical complexity continues to increase. This is exactly why demonstrations become so valuable. They turn complex explanations into intuitive understanding. Food brands have used this principle for decades to show freshness, taste, and quality. For science-driven B2B companies, the opportunity is similar. When product science becomes visible, tangible, and easy to grasp, innovation becomes easier to communicate, easier to train, and easier to sell. Sometimes the most effective explanation is not a slide deck. It is simply showing how it works. ## What B2B teams can borrow tomorrow The translation from food demo to B2B demo is more direct than most teams expect. Pick the single claim your buyer keeps asking about, look for the food-aisle equivalent freshness, ripeness, heat, freshness-after-freezing and reverse-engineer the cue that sells it in three seconds. The cue can be a colour change, a temperature shift, a side-by-side comparison or a tactile contrast. The point is to remove the cognitive effort needed to believe the claim. For science-led B2B brands the payoff is twofold. Sales conversations move faster because the proof lands before the buyer has to read a spec sheet, and internal alignment improves because R&D, marketing and commercial all see the same physical artefact. The next time a launch deck feels like it is doing too much heavy lifting, ask whether a small, food-style demo could carry the weight instead. ## How to borrow the food playbook in B2B The practical way to apply the food-marketing playbook to a science-led B2B product is to replace your next data-heavy slide with a single physical demonstration that the audience can witness or participate in. If the claim is "reduces friction", show two surfaces side-by-side and let the customer drag a finger across each. If the claim is "absorbs faster", run a pipette test on both samples in front of the room. The drama is not theatrical, it is evidential, and it lands in a way no chart ever does. From there, build a small library of repeatable, food-style demos for your top three product platforms. Each demo should take under 60 seconds, work in any meeting room, and be reproducible by a sales engineer with no specialist training. Once that library exists, sales conversations, trade-show appearances, customer site visits and webinars all draw from the same proof points, and the brand starts to acquire the same instant-recognition advantage that strong food demos enjoy on shelf. ## More on Demo Strategy Explore related articles from the blog. - Breaking the Demo Execution Barrier - Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof - Demo Development Process: 3 Key Phases Previous Why Many Demos Fail and How to Fix Them Next Building Honest and Reliable Demos in Skincare --- ## Page: /blog/whats-your-story **Title:** Brand Activations Built on Demo Stories | USP Demo Solutions **Description:** Why brand activations work hardest when paired with demo tools that create relatable, hands-on experiences for personal care and beauty shoppers. ![What's your brand story?] Back to Blog Blog: Insights & Demo Stories # What's your brand story? March 13, 2024 *In this article: how brand activations are built on demo-driven stories - what's behind the best brand narratives and the demos they're built around.* Brand activations are best when supported with demos tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives that resonate with their target audience’s aspirations, struggles, and desires they are able to tap into these shared experiences, to become relatable and establish a sense of understanding and empathy. The storytelling with demos in marketing helps consumers to understand why they need your brand or should care about about it. This works to humanise your brand. One cannot limit your message just to film or billboards, a 1:1 interaction has always been the most powerful advocate. Now with social media, blowing up, as a marketeer, you can cut-through the clutter in a marketplace that’s distracting, creating experiences that resonate with people… and that sticks. In the skincare industry, engaging storytelling has emerged as a powerful marketing tool to establish thoughtful connections with their target audience. Narratives that highlight the transformational aspects of products, help brands target the needs of consumers educating them in a meaningful way that at the same time proves to them once and for all that your brand is worthy of their adoration. By using story telling in activations, demos are the star as they: **Stir Emotions and Weave Stories** Personal care brands have the opportunity to tap into the emotions of their audience by educating the consumer about their personal needs. Like for instance the haptic skin type test that diagnosis the need of the consumers skin can lead to a product recommendation that feels like it was made specifically for the consumer. This creates an authenticity, that conveys the brand values the which in turn resonates with consumers, creating an emotional bond. **Transformational Experiences** One of the most powerful goals of personal care products is to improve a person’s general quality of life or even wellbeing. Storytelling with demos allows brands to showcase these transformations, through narratives that illustrate the journey from a need to a positive outcome within seconds. For instance, by experiencing the efficacy of the product before and after use. Say a quick hydration tester to test the affected skin before product usage and after. **Showcasing Need and Making Them Relatable** Storytelling provides an opportunity to create relatable experiences for consumers. Brands can craft narratives that resonate with their target audience’s needs. By tapping into the need and finding a solution then and there establishes a sense of understanding and empathy. Consumers are more likely to connect with brands that understand their unique challenges and their ability to find the right solution. Ultimately leading to brand loyalty and advocacy. **Building Brand Advocacy Through Proof That Is Backed By Science** Engaging narratives have the power to turn customers into brand advocates. When brands are able to put their money where their mouth is with their product claims that is what sparks enthusiasm and trust in potential consumers. Demos encouraging consumers to see for themselves how the product works, try it out themselves, test and experience. Allowing brands to amplify their reach through word-of-mouth marketing. Not to forget giving them user-generated content, such as customer reviews, testimonials, and social media posts, as it becomes a powerful tool for brand visibility and advocacy. **Leveraging Storytelling Through ideation** Storytelling is not limited to written narratives. Brands have the possibility to leverage various mediums to convey their stories effectively. Besides haptic demos, visual content, such as captivating images and videos, phygital tools etc. can create a powerful emotional impact, particularly in our increasingly digital age. Inspiring and Educating Storytelling Going beyond simply promoting your products, brands can inspire and educate their consumers to better understand a product or why they need it. Skincare enthusiasts are always eager to learn. By offering them valuable information, whether it’s about the science behind skincare ingredients, the latest trends, or how to create their own personalised skincare routine, brands can establish authority, build credibility, and foster long-term relationships with consumers. Demo tools for activations, events, social media is extremely powerful to captivate and connect with your target audience. By creating demos through ideation, technology and innovation brands can evoke emotions, highlight transformational experiences, and create relatable connections, enhancing visibility, brand advocacy, and stimulate purchase intent. Creating activation demos is a powerful tool for brands looking to connect with their audience, educate, and build lasting relationships with them. Through storytelling you resonate with your target audience which can be key to establishing your brand as a trusted authority, driving sales, and building brand loyalty. Engagement is a two-way street. Encourage your audience to interact with you ## More on Retail & Influence Explore related articles from the blog. - Samples & Trials: Find Your Perfect Shade - Sensory Product Seeding for Beauty Influencers - Word-of-Mouth Strategy with Social Creators in Cosmetics Previous Omnichannel Marketing in Skincare and Beauty Next Lancôme Clarifique Dual Essence – Pore Test --- ## Page: /blog/why-cosmetics-brands-have-a-responsibility-to-get-sun-smart **Title:** How Cosmetic Brands Build SPF Trust | USP Demo Solutions **Description:** Why SPF claims are where cosmetic brands build or lose consumer trust - and the demos that turn UV science into proof shoppers can see on skin. ![How Cosmetic Brands Build Trust with SPF] Back to Blog Blog: Insights & Demo Stories # How Cosmetic Brands Build Trust with SPF January 14, 2024 *In this article: How Cosmetic Brands Build Trust with SPF.* It holds us together, protects our organs, muscles and bones, acts as a barrier to infection and bacteria, shelters us from the harsh environment and external threats and allows us to have a sense of touch. So why is it that so many of us neglect to properly look after our skin not only in summer but all year round? As the largest and one of the most complex organs in our bodies, skincare brands have a responsibility to educate consumers about the importance of protecting it from the sun. Increasing awareness of the risk of excessive UV exposure has encouraged more and more consumers to incorporate sun protection into their skincare regime by using multifunctional products, e.g. BB creams containing SPF. However, not all consumers realise the importance of protection as the global incidence of melanoma continues to increase. This is partially a result of environmental and lifestyle factors, nevertheless, a greater effort from brands is needed to raise awareness and provide the necessary advice and protection. **Incorporating SPF into products is progress but** even with this protection, did you know that the EU recommendation is to apply at least one golf ball size of sun cream per application? Many brands already acknowledge that they have a responsibility to help consumers understand the dangers of UV exposure and are embracing the role of educators but are they adequately conveying the facts to consumers? Are brands being explicit enough in making the consumer aware of the potential risks they are exposed to **on a daily basis?** Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Woman in red jacket explaining why sun care is super important](https://vimeo.com/470608197) Cookie settings There are several misconceptions around sun care, for example, that darker-skinned individuals do not need to apply sun cream or that you can’t get burnt on a cloudy day. These are the kind of myths that need to be dispelled and cosmetics brands have the power to do so. Although it is not a title that they are proud to have, Australia and New Zealand are the undisputed world champions of skin cancer. It is thought that this is due to a combination of the depletion of the ozone layer, the genetic makeup of residents (largely descended from Brits) and their outdoor lifestyle. But with 90% of melanoma skin cancers being preventable by reducing exposure to ultraviolet radiation that causes harm, there is really no excuse for not protecting yourself. Australia and New Zealand’s governments and health services are making huge efforts to raise awareness nationwide with campaigns, detailed advice on how to be “Sun Smart”, catchy songs, mobile apps to track local UV indices, extensive research and much more but it is important that the brands who sell the products continue to spread the message directly to consumers. Check out Nivea Australia’s *Take Care Out There* [campaign](https://www.youtube.com/watch?v=wlQzOrEuZZE) , which cleverly utilised UV lenses and video to show consumers the “inside” of their skin. Where such campaigns are not accessible to a brand, there are plenty of other tools which can be offered to consumers to educate and prevent damage, whilst championing a product. For example, attaching a small UV-sensitive patch to bottles of sunscreen, which changes colour under different levels of UV intensity, alerting the consumer as to when they need to re-apply sunscreen. USP Demo Solutions’ range of sun care tools visually demonstrates the damage the skin suffers under excessive UV exposure and how effectively sun care products can prevent this from happening. Benefits for the brand of implementing such tools include proof of product claim in a with-versus-without product demonstration, increased sales as the consumer realizes the importance of protection and the efficacy of the product, and consumer loyalty as they appreciate the knowledge you have given them. Furthermore, the consumer benefits by using the appropriate product for their skin increased protection from the sun and comfort in the knowledge they have gained from a brand they can trust. S*un cream products are cosmetic products*, and labels and claims should provide sufficient information to help consumers choose the appropriate product and apply it correctly. ## More on Beauty & Sensory Explore related articles from the blog. - Five-Sense Marketing Principles for Beauty Brands - Sensorial Experiences That Build Brand Bonds - Find Your Consumers’ Perfect Products Previous Samples & Trials: Find Your Perfect Shade Next Personal Interaction for Beauty Brands --- ## Page: /blog/why-evaluating-skin-type-and-customizing-the-matching-skin-care-routine-is-the-name-of-the-game **Title:** Why Skin Type Matters for Skincare | USP Demo Solutions **Description:** Why most consumers misjudge their skin type - and how brands can use diagnostic demos to build the right routine recommendation at counter or online. ![Why Skin Type Matters: Build the Right Routine] Back to Blog Blog: Insights & Demo Stories # Why Skin Type Matters: Build the Right Routine January 19, 2023 *In this article: why skin type matters for skincare routines - and how to build the routines that actually fit each consumer.* Maybe your consumers know their type when it comes to their drink preference, but stats show that they are a little less sure about what kind of skin they have. Dry cheeks in need of constant hydration? Or is there a combination there? Whatever it is, knowing their skin type can help them and the brand to find and recommend the best care routine. This caring for them and their skin needs with your products that work with each need, rather than against it, will help the brand ensure brand conversion and loyalty. Finding a routine or product that works with a specific need can be challenging and unless the consumer has a degree in chemistry, finding the right one…. well, think about it. Direct-to-consumer brands are leading the way nowadays in the eCommerce arena. Instead of doing detective work on their skincare products, it’s a lot easier to follow the popular vote and opt for products with a cult following, especially in the age of beauty influencers. But that’s not always the best route. As simple as it would be, there’s no one-size-fits-all skincare solution. The interesting thing is that the **skin condition can be fluid**, and it’s never set in stone. - Weather, diet, health, etc. all contribute to what it feels like. It might follow a pattern but then do something unpredictable. - Overheating or air conditioning during extreme temperatures can dry out skin, for example. - The skin condition may even change with fluctuating hormones, such as during the menstrual cycle. - As we age, our skin also goes through changes. So, periodic testing is necessary to keep the consumer educated while product development and recommendations are on point. An individualized approach to personalized skin care is crucial to finding the right skincare products with the right ingredients for the consumer’s skin. This takes a little extra time, 5-7 seconds spare, to determine the skin type with the handy, easy-to-use, cost-effective and safe skin type testers that USP Demo Solutions customizes to your brand and are available at POS or even online… but it’s worth it. Skin type is the most critical factor in determining what skincare products will work best for your consumer. If a consumer is not 100 per cent sure what skin type they have, it’s worth it for them to confirm their need. Once they understand their skin type, they can start selecting your products with a little more precision and **assurance that you are the brand that knows what they need**. > ” So far, we have the results of the campaign showing 200% growth as opposed to last year’s same month.The main benefits would be increased sales and new interesting ways of reaching the consumer. “ > – Brand Management Nizoral, Czech Republic Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [Skin type analysis test for personalised skincare routines](https://vimeo.com/680856525) Cookie settings Are you interested in learning how we at USP Demo Solutions create skin analysis tests that help brands connect with their consumers online and offline to recommend the right product for their skin? Contact us and have a short call with our Demo Development Team member to learn about the options for you to receive free samples. ## How to operationalise personalised routines at scale The practical way to deliver personalised routines without exploding cost is to build a short, repeatable diagnostic demo that runs in under two minutes and produces a clear result. The result then maps, via a simple decision tree, to a small number of routine archetypes. Three to five archetypes is usually enough to cover the majority of consumer needs in a category, while keeping training, stock and merchandising manageable for the retail and e-commerce teams. The next step is to deploy the same diagnostic across every channel where the routine is recommended, counter, livestream, sampling, creator content, and brand site. Consistency of the diagnostic is what turns "personalised" from a marketing word into a real experience, because consumers who get the same reading in two different contexts trust the recommendation. Brands that build the diagnostic into the spine of their routine story typically see higher first-purchase satisfaction, lower returns, and stronger repeat rates across the personalisation journey. It is also worth revisiting the archetypes annually. Skin science evolves, consumer expectations shift, and new ingredients change what a "routine" looks like in practice. A short yearly review with R&D, brand and the in-store team that asks "are these still the right three to five archetypes for our consumer" keeps the system honest and prevents the personalisation framework from becoming the very thing it was designed to replace, a generic recommendation engine that no longer reflects how consumers actually use the products. ## More on Beauty & Sensory Explore related articles from the blog. - Sensory Demos: Beauty & Home Care - Breaking Down Stereotypes - Thinking Outside the Box Next Brand Activation in 3 Simple Steps --- ## Page: /blog/why-many-demos-fail-and-how-to-fix-them **Title:** Why Demos Fail and How to Fix Them | USP Demo Solutions **Description:** Why product demos fail in CPG - from over-engineered storytelling to missing diagnosticity - and the practical fixes brand teams can apply now. ![Why Many Demos Fail and How to Fix Them] Back to Blog Blog: Insights & Demo Stories # Why Many Demos Fail and How to Fix Them March 9, 2026 *In this article: Why Many Demos Fail and How to Fix Them.* At first glance, a product demo may appear to be a perfect proof of concept, showcasing benefits and functionality with clarity. Yet, demos frequently fall short once taken out of controlled environments and into the real world. Why you ask? Well, here are recurring failure patterns we have observed: – Lab-only mechanics : Demos optimized for ideal conditions, stable lighting, controlled humidity, or specific water quality, often fail to perform when those environmental factors deviate. – Inconsistent replication: When demo protocols aren’t standardised, global teams face execution variability. Small procedural deviations snowball into fragmented outcomes across markets. – Operator dependence: Skills required to deliver demos consistently vary. A demo that depends on perfect execution is extremely vulnerable to human variability. If any of these sound familiar, rest assured, you’re not alone. The key insight is this: a demo is only as good as its weakest link in scaling across environments, operators, and conditions. ## **The fix: Focus on the system, not just the spectacle** The solution starts with a shift in mindset: end-to-end thinking. To ensure your demo works not just once but across teams and geographies, one needs to anchor development in tried and tested frameworks: 1. **Validate repeatability upfront.** Before layering creative storytelling, we first confirm the demo mechanics can be executed consistently. Testing under varying conditions to uncover potential friction points early. 2. **Standardize demo protocols** We use demo kits as a tangible risk-control system. By including calibrated tools, clear setup instructions, and specific do-and-don’t examples to minimise execution gaps. 3. **Embed a proof-first approach** Claims without visible cause-and-effect proof are often met with scepticism. We build our demos to achieve reliable, evidence-based outcomes first, then communicate the insights visually. 4. **Measure replication rate** One of the most reliable indicators of demo success is replication rate, the percentage of teams and conditions under which the demo can deliver consistent results. Demos with high engagement but low replication aren’t scalable. ![Workspace with architectural drawings, a planning notebook, pencil, and design tools representing structured demo protocol development] ## Metrics that matter Replication stands out as the single most actionable demo metric. A consistent replication rate of 90% or above across markets and operators signals readiness for scale. ## Takeaway Building scalable demos isn’t just about avoiding failure; it’s about designing for reliability. If you must ask, “Can this demo work anywhere, or just in perfect conditions?”, it’s time to revisit the execution model. ## Designing the next demo for reliability, not theatre Most demo failures we see in the field are not about the science they are about the conditions the demo is asked to survive. Heat in a Gulf trade-show booth, hard water in a Mumbai pharmacy, a hurried two-minute slot in front of a category buyer, a rep who has trained for ninety seconds rather than ninety minutes. A demo that quietly handles all four is worth ten that only sing in a controlled lab. That is why we now stress-test every USP demo against three deliberately uncomfortable scenarios before sign-off: a non-expert operator, a hostile environment, and a tight time-box. Demos that pass go into the field with confidence. Demos that wobble go back into the studio for a second pass. The discipline costs a few days at the front of a project and saves weeks of firefighting once the activation is live. ## How to diagnose a failing demo in your own portfolio The fastest diagnostic is to pull the demo into a room and try to break it. Run it three times in a row with different people performing each take, in different lighting, with slightly different dosing. If the result holds across all three, the demo is fundamentally sound and the problem is probably how it is being briefed into channels. If it drifts, the problem is the demo itself, and no amount of better creative will fix it downstream. This single 30-minute exercise saves teams from spending another quarter chasing the wrong root cause. Once the diagnosis is clear, fix the demo at its weakest link before reshooting anything. If it depends on a steady hand, redesign the applicator. If it depends on perfect lighting, redesign the prop to read in mixed light. If it depends on the consumer noticing a subtle difference, increase the contrast in the indicator so the change is unmissable. The redesign almost always costs less than a single round of content production, and it pays back across every channel the demo will eventually appear in. ## More on Demo Strategy Explore related articles from the blog. - Breaking the Demo Execution Barrier - Demo Feasibility Analysis: From Lab Evidence to Shelf-Ready Proof - Demo Development Process: 3 Key Phases Previous AI-Personalised Skincare & Haircare Demos Next What B2B Brands Can Learn from Food Demos --- ## Page: /blog/why-sensory-marketing-can-make-a-difference-in-beauty-brand-activation **Title:** Five-Sense Marketing for Beauty | USP Demo Solutions **Description:** What the research literature on five-sense marketing - sight, scent, touch, sound and taste - actually says, and how it translates into beauty brand decisions. ![Five-Sense Marketing Principles for Beauty Brands] Back to Blog Blog: Insights & Demo Stories # Five-Sense Marketing Principles for Beauty Brands September 22, 2023 *In this article: the academic foundations of **five-sense marketing** for beauty - what the research literature, from Aradna Krishna onwards, says about sight, scent, touch, sound and taste, and how those findings translate into category-level decisions.* This piece is the principles primer in our sensory series. It is intentionally less about specific demo formats and more about the underlying behavioural-science research on the five senses, so that brand teams have a shared vocabulary before they get into format-level decisions later in the funnel. Sensory marketing engages all five senses to intensify a consumer’s perception of the brand. The general purpose is for the consumer to become emotionally attached to your products and continue to buy them. Aradna Krishna, a renowned marketing professor who directs the University of Michigan’s sensory market laboratory defines sensory marketing as ” the marketing that engages consumers’ senses and affects their perception, judgment and behavior”. This invariably means that making use of sensory marketing will indirectly influence the consumers’ perception of your brand. Research published by USP Demo Solutions has proven that consumers have a positive response towards sensory marketing campaigns and that more than 70% of consumers feel more inclined to buy from your brand. Adam Brasel who is a marketing professor at Boston College said that marketing researchers “are starting to realize how powerful the responses of non-conscious stimuli are”. Understanding this statement will make all the difference for your brand as you will now know the areas your company has to work on to ensure that you influence your consumers positively using this sensory marketing campaign rather than negatively. These sensory marketing schemes are a sure way to get a customer for life or lose a customer for life. Although most beauty brands are still banking on visual marketing campaigns, to successfully activate your beauty brand, you need to obviously make use of these sensory activation marketing campaigns in order to stand out from the crowd. This method is a very unique marketing strategy as the consumers are more inclined to participate as it isn’t a direct form of marketing. This sensory marketing is an indirect method that relates to the non-conscious part of the brain or the deepest part of the brain. As earlier stated, sensory marketing makes use of more than sight and hearing, it involves scent, experience as well as benefit visualization. Most beauty brands have to make use of this scheme as the beauty market makes use of all sensory organs in the body, this is why this method of brand activation campaigning is important. There is a proven science behind the sensory marketing campaign as a successful marketing tool. Harvard Business Review reported that ” the science behind the sensory marketing is stepping to the fore”. Beauty brand executives need to look into this sensory marketing campaign as it is a sure way to have your consumers emotionally attached to your products and have a lifetime buyer of your beauty brand. Making use of sensory marketing in your beauty brand’s next activation campaign is sure to yield good results. ## How to bake sensory marketing into your next activation The practical move is to add a sensory checklist to the activation brief alongside the usual KPIs. For each touchpoint in the consumer journey, name the dominant sense the brand wants to own, sight at the entrance, touch at the demo station, smell at the discovery moment, sound at the payment counter, and taste only where it genuinely belongs. Forcing the team to assign a sense to each moment prevents the default outcome of every touchpoint being purely visual. From there, train the activation staff on how to draw attention to each sensory cue out loud, because consumers often need permission to slow down and notice. A staff member who says "feel how cool this is on the back of your hand" creates a sensory moment that converts; the same texture left unspoken disappears into the noise of the floor. Brands that operationalise the sensory layer this way consistently see higher dwell time, higher sampling-to-purchase rates, and stronger spontaneous recall in post-activation research. The other lever worth pulling is the post-activation moment. Sensory experiences fade quickly unless something physical anchors them, so a small take-home that carries even one of the sensory cues from the activation, a fragranced sample, a textured card, a mini applicator, keeps the brand top of mind in the days after. That continuity is what turns a single in-person experience into a sustained shift in brand preference, and it is one of the cheapest investments in the entire activation budget. ## More on Beauty & Sensory Explore related articles from the blog. - Sensorial Experiences That Build Brand Bonds - Find Your Consumers’ Perfect Products - Why Skin Type Matters: Build the Right Routine Previous Sensory Product Seeding for Beauty Influencers Next Samples & Trials: Find Your Perfect Shade --- ## Page: /blog/why-usp-three-times-the-value-for-brands **Title:** Three Times Value for Beauty Brands | USP Demo Solutions **Description:** How USP supports beauty brands across activations, launches and re-launches - delivering three layers of value from a single demo programme. ![WHY USP: Three Times The Value for Brands] Back to Blog Videos # WHY USP: Three Times The Value for Brands February 13, 2024 *In this article: the three times USP Demo Solutions delivers value to a beauty brand from a single engagement - across activations, product launches and re-launches.* Embedded Vimeo video is blocked It stays hidden until you accept embedded media cookies. [WHY USP: three times the value for brands](https://vimeo.com/790701862) Cookie settings Brands that work with USP Demo Solutions tell us we deliver value in three distinct ways at the same time, and they often want to use one engagement to get all three. Understanding that structure helps marketing and R&D leaders brief us better. ## 1. Activation value At the activation layer we provide the demo tools and trained protocols that make a campaign tangible in store, at events and in social content. This is what gives a beauty advisor or an influencer something to *show*, not just talk about. Examples include indicator cards, hydration testers, scalp sebum sensors and shade finders that survive heavy daily use. ## 2. Launch value For a new product, our work begins much earlier in feasibility, claim substantiation and demo design alongside the R&D dossier. By the time the product reaches launch, the supporting demo is already validated, manufacturable at scale and aligned with the lead claim, which shortens the path to first-sell-through. ## 3. Re-launch value Mature SKUs often need a credibility refresh more than a reformulation. We help brands re-launch existing products with a sharper, more visual proof point that re-establishes relevance with new consumer cohorts. A small demo upgrade can extend the commercial life of a hero SKU by years. To see how these three layers play out across categories, browse our demo library or read about our five-step demo creation process . ## How to brief us to unlock all three layers If you want a single engagement to deliver activation, launch and re-launch value, structure the brief in three parts from the beginning. State the activation moment you want to win first, the launch claim you need to prove second, and the re-launch story you want to revisit the asset for in 12 to 18 months. With those three time horizons on the page, the demo is engineered to flex across all of them, instead of being optimised for one and retrofitted for the others. The practical next step is to bring activation, brand and CRM owners into the same kickoff. Most of the value loss in demo programmes comes from these three teams briefing the same asset separately, which produces three slightly different demos and triples the cost. A single kickoff with a single demo brief that names all three horizons usually saves more than it costs in agency time alone, and it is the single biggest predictor of whether the asset is still in use a year after launch. It is also worth scheduling a short review at six and twelve months after the asset goes live. The activation and launch value are usually visible within the first quarter, but the re-launch value only shows up when the asset is reused for a new claim, a new market or a new channel. Putting those review dates in the calendar at kickoff makes sure the asset is genuinely revisited rather than quietly retired, which is where most of the compounding value of a well-designed demo gets lost in practice. The wider implication is for budget planning. Treating activation, launch and re-launch as three separate line items, each with its own agency and its own asset, typically costs two to three times more than commissioning a single demo programme designed to flex across all three. Brands that consolidate the budget under one demo brief usually free meaningful spend that can either be reinvested in higher-quality production or returned to the bottom line, depending on the year's priorities. ## More on Watch & Listen Explore related articles from the blog. - Lancôme Clarifique – Oil Control Test - Personal Interaction for Beauty Brands - Embracing Digital, Staying Human. Previous USP 2024 Relaunch: Rebrand & Reposition Next What HBR's "Science of Sensory Marketing" Means for CPG --- ## Page: /blog/wonders-of-scientific-brand-communications **Title:** Scientific Brand Communications | USP Demo Solutions **Description:** A practical look at scientific brand communications in cosmetics - how to talk credibly about the science behind your product without losing the consumer. ![Wonders of Scientific Brand Communications] Back to Blog Blog: Insights & Demo Stories # Wonders of Scientific Brand Communications July 6, 2023 *In this article: Wonders of Scientific Brand Communications.* As fellow cosmetic enthusiasts and scientific communicators let’s try and navigate the unique realm of scientific brand content. Of course, we understand the challenges one faces in proving the superiority of beauty products over one’s competitors while engaging and educating your target audiences…but what is it all actually about? Let’s first try and understand what scientific communicators actually do. Believe it or not, they are like the wizards of the cosmetics world. Their superpower works towards translating mind-boggling scientific information into an everyday language that anyone (and I mean everyone … ahem.. like me) can understand. They wave their wands (well, maybe not literally) and transform complex scientific jargon into relatable information for different audiences. They’re like alchemists of communication! As the ultimate bridge builders between the world of science and the captivating realms of marketing, they are also the gatekeepers of the cosmetic kingdom, ensuring that all products comply with the rules and regulations. Translating the mystical language of the cosmetic industry, to a more accessible and “layman-relevant” one. When it comes to brand content, cosmetics brands face a unique challenge. They are constantly developing products, introducing new formulations, and active components, and even targeting biological functions (ever hear of the collagen trend). It’s a science-filled extravaganza! That is why, in order to satisfy customers’ need for all things scientific, brand content in cosmetics must be scientific, at least in part. While science is a serious business, incorporating a sensory demo (that is of course backed by science) can be game-changing. It allows you to stand out in a hyper-competitive market where new companies and brands are popping up left, right and centre. Science communicators can leverage the characteristics of their products with demo tools that prove the claim, identify ingredients, and show how the products work in a way even someone totally bereft of a single scientific molecule in their system would comprehend. Let us not forget our lovely opinion makers- the influencers who shape consumer choices. To provide a recommendation, they must understand what the product does and what it can do for you. Here is where scientific brand content comes to the rescue, providing the information needed to understand the complex scientific, and technical components of today’s cosmetics. At USP Demo Solutions, we take the science seriously. Combining the best of both worlds-cutting-edge science with the creative and sensory world of demos. Generating ideas that showcase a product’s superiority while keeping consumers engaged and educated. Our commitment is towards simplification, scalability, and cost-effective production. What sets us apart is we take pride in creating demos that are not only effective in driving product and brand awareness but are also easy to use and provide immediate, live results. **About USP Demo Solutions** USP Indicator Solutions turns dense cosmetic science into sensory brand experiences shoppers can see, feel, and remember. Working hand-in-hand with cosmetics R&D and brand teams, the company translates active ingredients and product claims into hands-on demos that lift consumer engagement, improve conversion to purchase, and strengthen ROI across phygital activations. To date, USP Indicator Solutions has engineered and produced tailor-made sensory demo tools more than 2000 times for partners including Unilever, L’Oréal, P&G, J&J, and Beiersdorf, with deployments in more than 100 countries worldwide - bringing scientific storytelling to life wherever beauty shoppers meet a brand. ## How to put scientific communication to work The next step for most brand teams is not more science in the messaging, it is better translation of the science already in the dossier. Sit down with R&D and pull out the three most important mechanisms behind the hero product. For each, write a one-sentence plain-language explanation, then design a single visible demo that proves the mechanism without a voiceover. That trio, claim, sentence, demo, becomes the spine of every asset the brand produces around that product. Once the spine is in place, retire the assets that no longer support it. Most brands carry a long tail of legacy content that describes benefits but does not prove mechanism, and that tail dilutes the scientific story the brand is trying to build. Replacing five generic benefit videos with one well-designed mechanism demo, used consistently across retail, digital and training, is almost always a better investment than commissioning another round of stylish but unevidenced creative. It is also worth thinking about who inside the business owns this translation work. In most teams, the responsibility falls between R&D and brand and ends up belonging to neither, which is why scientific stories drift over time. Naming a single owner, often a senior brand manager with a science background, who is accountable for keeping claim, sentence and demo aligned across every market, is one of the simplest organisational changes a company can make. It quietly fixes a problem that no amount of agency briefing can solve from the outside. ## More on Science into Proof Explore related articles from the blog. - Stop Claiming. Start Demonstrating! - Skin Deep Stories: On-Skin Proof for Skincare Claims - Cosmetic Demos Beyond Smoke and Mirrors Previous From Sensory Symphony to Phygital Tech-sation Next Sensory Product Seeding for Beauty Influencers