Your experts for
beauty brand activation
Your brand activation in expert hands
USP Solutions’ Global Service professionals strive to be your trusted Activation Experts and Demo Consultants.
It is our ultimate goal to support you with your Brand Activation, ensuring it contributes directly to meet your short and long-term marketing goals. Our customers consistently earn quantifiable Marketing ROI, both immediately and over time.
Our service professionals are Sensory and Experiential Activation Experts: highly specialized in beauty categories ranging from skin care, body care, hair care and more.
Our Services
We offer more than just a tool or a promotional item. We ensure your brand activation truly engages the consumer, creates an emotional impact and makes the difference to becoming a real success.
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Activation plan analysis and solution planning across the brand
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Creation, development, presentation and adaptations to your “Demo Tools” catalogue
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Creative support, educational services and ongoing partnership
The Process
Translate
A USP demo solution starts with translating a customer marketing plan, activation plan, product info brief into sensory demo solution(s).
Plan
Feasibility study and time line planning (time & resources), from product development to activation launch.
Design
Interacting with USP creative labs, Professional Services will propose a first mock up integrating customer key visuals, as a basis for an iterative interaction with the customer. Our goal is to find the final unique solution for you.
Develop
Use current USP Solutions tester technology or develop new technology (with USP R&D) that best meets the customers brand claim needs.
Present
Provide help for client internal presentations.
Educate
Develop “How it Works” visuals and videos, for internal trainings and consumer education purposes.
Service Highlights
Just wanted to thank you for your great work on our skin type tester. Your input was really valuable since you developed the artwork for us in a very qualitative and creative way. Our team was also very impressed by the speed of execution since in 1 month everything was done, even in a year-end time. The testers are already a success on the market!
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