Why P&G brand managers work with us:
Engaging Demo Tools from expert hands, securing your ROI.
For more than a decade, Procter&Gamble brands have found a reliable #benefitvisualization partner in USP Solutions. Aimed to a large extent at proving product truth and product superiority, local and global brand teams around the globe have chosen to work with us for 3 major reasons:
- increase in consumer engagement
- shift selling to consulting
- enable and prove product truth and/or a product claim.
We had the best first half of the fiscal in Olay history because of increased trial via Total Effects. The help your tool gave especially in our largest new user channel – Supermarkets – was the single biggest enabler for this channel.
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#benefitvisualization tools developed for P&G.
PROJECT BOOK & WHITEPAPERS FOR MARKETING EXECUTIVES
How we work together
Translate
Contact your P&G experts at USP Solutions as soon as you start to work on a new brand activation. We translate your brief, your goals, your marketing plan into a unique & sensory P&G Demo Solution.
Plan
Feasibility study and timeline planning (time & resources), from product development to activation launch.
Design
Our experts will propose a first mock-up integrating P&G key visuals, as a basis for an iterative interaction with your target customer. Our goal is to find the final unique solution for your Procter&Gamble brand.
Develop
Use current USP Solutions tester technology or develop new technology (with USP R&D) that best meet your brand claim needs.
Present
We provide support for P&G internal presentations. Just fill us in on your needs.
Educate
We develop “How it Works” visuals and videos, for P&G internal training and consumer education purposes.
