SKIN CARE

Acne Risk Technology

How to determine the
likelihood of getting acne?

USP Solutions’ Acne Risk Technology appeals to your consumer’s senses within seconds – enabling them to touch and feel your brand, thus determining the acne risk level.

The body produces sebum, which is an oily substance that lubricates skin and hair by traveling up hair follicles onto the skin surface. Acne occurs when the body produces an excess amount of sebum and dead skin cells, which build up in the hair follicle and plug the pore. USP Solutions’ reliable and easy-to-use Acne Risk Technology detects the amount of sebum on the skin, which reacts to the test strips by displaying dark dots. By comparing their strips with the reference fields, consumers can determine their chance of developing acne.

When your brand demonstrates to your consumers their likelihoods to develop acne, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Acne Risk Technology, therefore, creates an engaging consumer experience.  It also educates consumers, leading them to the right product choice – essential when it comes to brand trust and brand loyalty.

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

There is a wide variety of anti-acne products available on the market. However, consumers are often unsure about their risk to develop acne. Furthermore, which anti-acne is working best for his/her skin condition? How do you, as a marketing executive, guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Educate consumers about their skin needs
  • Demonstrate the superiority of their product
  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of anti-acne skin care products available. Uncertain about the likelihood to develop acne, their skin needs and the product efficacy of the products available, they find it difficult to choose “the one”. How do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • What is my skin condition?
  • What’s my personal risk of getting acne?
  • Which product shall I use in my every day routine to prevent acne?
  • Which brand is right for me?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our technology – Your benefits

We provide Marketing Executives with multisensory Brand Activation Tools, which enable consumers to experience a brand and help your beauty brand to educate consumers – leading them to their individual product choice.

The USP Solutions Acne Risk Technology:

  • Is reliable & easy to use
  • Educates consumers
  • Demonstrates product efficacy
  • Creates brand awareness
  • Engages consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Acne Risk Technology enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

How it works

Watch this video to see the tool in action

ACNE RISK TECHNOLOGY
01:12 min
Acne risk Test - Clean face - Step 1 | USP Solutions

01

Cleanse face; do not apply moisturizer or make-up after cleansing. Give skin enough time to regenerate, approximately 10 minutes.

Acne risk Test - Press test strip onto skin - Step 2 | USP Solutions

02

Moderately press the test strips onto skin area that will be tested, e.g. forehead, nose, cheek and/ or chin. Press each test strip onto the skin for about 5 seconds. Make sure to press the whole tester surface onto the skin, but once only.

Acne risk Test - Compare Result - Step 3 | USP Solutions

03

Compare the result to identify your personal chance of developing acne.

Customize it and create your unique solution!

We can easily customize the Acne Risk Technology and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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