USP Solutions’ Acne Risk Technology appeals to your consumer’s senses within seconds – enabling them to touch and feel your brand, thus determining the acne risk level.
The body produces sebum, which is an oily substance that lubricates skin and hair by traveling up hair follicles onto the skin surface. Acne occurs when the body produces an excess amount of sebum and dead skin cells, which build up in the hair follicle and plug the pore. USP Solutions’ reliable and easy-to-use Acne Risk Technology detects the amount of sebum on the skin, which reacts to the test strips by displaying dark dots. By comparing their strips with the reference fields, consumers can determine their chance of developing acne.
When your brand demonstrates to your consumers their likelihoods to develop acne, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Acne Risk Technology, therefore, creates an engaging consumer experience. It also educates consumers, leading them to the right product choice – essential when it comes to brand trust and brand loyalty.
There is a wide variety of anti-acne products available on the market. However, consumers are often unsure about their risk to develop acne. Furthermore, which anti-acne is working best for his/her skin condition? How do you, as a marketing executive, guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Most of the time customers feel overwhelmed by the great variety of anti-acne skin care products available. Uncertain about the likelihood to develop acne, their skin needs and the product efficacy of the products available, they find it difficult to choose “the one”. How do they know if the product holds what it promises?
Some questions skin care customers ask themselves:
We provide Marketing Executives with multisensory Brand Activation Tools, which enable consumers to experience a brand and help your beauty brand to educate consumers – leading them to their individual product choice.
The USP Solutions Acne Risk Technology:
The USP Solutions Acne Risk Technology enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Cleanse face; do not apply moisturizer or make-up after cleansing. Give skin enough time to regenerate, approximately 10 minutes.
Moderately press the test strips onto skin area that will be tested, e.g. forehead, nose, cheek and/ or chin. Press each test strip onto the skin for about 5 seconds. Make sure to press the whole tester surface onto the skin, but once only.
Compare the result to identify your personal chance of developing acne.
The test strips are a good tool to start a conversation with customers!"