USP Solutions’ Brightening Demo is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
A pea size of the brightening product is applied to the card. Within 10 to 15 seconds the skin tone on the card will fade, showing a brighter and more even skin tone.
When consumers learn about the efficacy of your brightening product, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Brightening Demo, therefore, creates an engaging consumer experience whilst simultaneously proving a product’s claim – essential when it comes to brand trust and brand loyalty.
Watch this video to see this tool in action
Apply a pea size of the brightening product on the facial image.
It can be applied to any facial area. Once applied wait for 10 to 15 seconds.
Once the cream has been given 10 to 15 seconds to fully unfold its brightening effect, the facial area to which the cream has been applied appears in a lighter skin tone. For better visibility of the whitening effect, any excess cream can be removed with a cotton pad or towel.