Brand Activation - Dandruff Test | USP
HAIR CARE

Dandruff Test

Beautiful hair is dandruff free.

The Dandruff Test answers the question: “Do I have dandruff?”  

‘Simple to use demo tool,’ which allows consumers to determine their scalp needs as well as to purchase the right product with confidence.  

The knowledge about the presence of dandruff on the scalp, combined with the product information, guides consumers’ to purchase their appropriate hair care selections from your brand!  The USP Dandruff test is a perfect way to build a connection between the brand and the consumer.  Safe to use by consumers’ themselves with or without the presence of a beauty advisor.  

How it works?  The Dandruff Test’s adhesive test area removes the flakes from the scalp’s surface. The more flakes removed, the higher the tendency towards dandruff. 

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

DANDRUFF TEST
01:19 min
Brand Activation - Dandruff Test Step 1 | USP Solutions

01

Part hair. Make sure the hair is dry and clean.

Dandruff Test Strip on Forehead | USP Solutions

02

Moderately press test strip onto scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.

Matching Test Result of Dandruff Test | USP Solutions

03

Compare results with reference scale to determine your personal dandruff level.

Customize your product

We can easily customize the Dandruff Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

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The test strips are a good tool to start a conversation with customers!

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Aveda Distributor,
Taiwan