HAIR CARE

Dandruff Test

Beautiful hair is dandruff free.

USP Solutions’ Dandruff Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Dandruff Test’s adhesive test area removes the flakes from the scalp’s surface. The more flakes removed, the higher the tendency towards dandruff. The knowledge about the presence of dandruff on the scalp, combined with the product information, guides consumers to purchase their appropriate hair care selections from your brand!

When consumers learn about their scalp needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Dandruff Test therefore creates an engaging consumer experience. It guides to the right product choice – essential when it comes to brand trust and brand loyalty.

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Many hair care brands promise dandruff free hair. Consumers are often unsure which brand works best for their scalp needs.  

How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate consumers
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers find it difficult to decide which anti-dandruff shampoo to choose. How do they know if the product holds what it promises?

Some questions hair care customers ask themselves:

  • Do I really need a dandruff shampoo
  • How much dandruff do I have?
  • Which brand is right for me?
  • Which product works best for my needs?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand with their senses.

The USP Solutions Dandruff Test:

  • Is reliable & easy to use
  • Proves a product claim
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Dandruff Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

DANDRUFF TEST
01:19 min
Brand Activation - Dandruff Test Step 1 | USP Solutions

01

Part hair. Make sure the hair is dry and clean.

Dandruff Test Strip on Forehead | USP Solutions

02

Moderately press test strip onto scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.

Matching Test Result of Dandruff Test | USP Solutions

03

Compare results with reference scale to determine your personal dandruff level.

Customize your product

We can easily customize the Dandruff Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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