USP Solutions’ Dandruff Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
The Dandruff Test’s adhesive test area removes the flakes from the scalp’s surface. The more flakes removed, the higher the tendency towards dandruff. The knowledge about the presence of dandruff on the scalp, combined with the product information, guides consumers to purchase their appropriate hair care selections from your brand!
When consumers learn about their scalp needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Dandruff Test therefore creates an engaging consumer experience. It guides to the right product choice – essential when it comes to brand trust and brand loyalty.
Watch this video to see the tool in action
Part hair. Make sure the hair is dry and clean.
Moderately press test strip onto scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.
Compare results with reference scale to determine your personal dandruff level.
The test strips are a good tool to start a conversation with customers!"