USP Solutions’ Dandruff Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
The Dandruff Test’s adhesive test area removes the flakes from the scalp’s surface. The more flakes removed, the higher the tendency towards dandruff. The knowledge about the presence of dandruff on the scalp, combined with the product information, guides consumers to purchase their appropriate hair care selections from your brand!
When consumers learn about their scalp needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Dandruff Test therefore creates an engaging consumer experience. It guides to the right product choice – essential when it comes to brand trust and brand loyalty.
Many hair care brands promise dandruff free hair. Consumers are often unsure which brand works best for their scalp needs.
How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Customers find it difficult to decide which anti-dandruff shampoo to choose. How do they know if the product holds what it promises?
Some questions hair care customers ask themselves:
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand with their senses.
The USP Solutions Dandruff Test:
The USP Solutions Dandruff Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Part hair. Make sure the hair is dry and clean.
Moderately press test strip onto scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.
Compare results with reference scale to determine your personal dandruff level.
The test strips are a good tool to start a conversation with customers!"