The Dandruff Test answers the question: “Do I have dandruff?”
‘Simple to use demo tool,’ which allows consumers to determine their scalp needs as well as to purchase the right product with confidence.
The knowledge about the presence of dandruff on the scalp, combined with the product information, guides consumers’ to purchase their appropriate hair care selections from your brand! The USP Dandruff test is a perfect way to build a connection between the brand and the consumer. Safe to use by consumers’ themselves with or without the presence of a beauty advisor.
How it works? The Dandruff Test’s adhesive test area removes the flakes from the scalp’s surface. The more flakes removed, the higher the tendency towards dandruff.
Watch this video to see the tool in action
Part hair. Make sure the hair is dry and clean.
Moderately press test strip onto scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.
Compare results with reference scale to determine your personal dandruff level.
The test strips are a good tool to start a conversation with customers!"