SKIN CARE

Dark Eye Circles
Demo Technology

Can dark eye-circles
be brightened up?

USP Solutions’ Eye Circle Demo Card is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Eye Circle Demo Technology simulates dark eye circle reduction and improvement of overall skin tone. The tool demonstrates within seconds the effect that the eye treatment product may have on skin appearance. Its test area reacts to product application by visibly reducing dark circles, brightening the skin around the eyes area.

When consumers get to know the effectiveness of an eye treatment product, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Eye Circle Technology, therefore, creates an engaging consumer experience. It also guides them to the right product choice which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

How it works

Watch this video to see the tool in action

DARK EYE CIRLCES TECHNOLOGY
01:15 min
Brand Activation - Eye Circle Demo Tool - Step 1 | USP Solutions

01

Place Anti-Dark Circle Demo Card in front of you.

Brand Activation - Eye Circle Demo Tool - Step 2 | USP Solutions

02

Apply dark eye circle correction product on test area (marked with arrow).

Brand Activation - Eye Circle Demo Tool - Step 3 | USP Solutions

03

Remove excess cream with cotton pad or tissue.

Brand Activation - Eye Circle Demo Tool - Step 4 | USP Solutions

04

See how the treated eye area appears lighter.

Customize it and create your unique solution!

We can easily customize this technology in size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!

"
Beiersdorf AG,
Germany