SKIN CARE

Dark Eye Circles
Demo Technology

Can dark eye-circles
be brightened up?

USP Solutions’ Eye Circle Demo Card is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Eye Circle Demo Technology simulates dark eye circle reduction and improvement of overall skin tone. The tool demonstrates within seconds the effect that the eye treatment product may have on skin appearance. Its test area reacts to product application by visibly reducing dark circles, brightening the skin around the eyes area.

When consumers get to know the effectiveness of an eye treatment product, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Eye Circle Technology, therefore, creates an engaging consumer experience. It also guides them to the right product choice which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

The skin care market is very competitive. Additionally, consumers are unsure about how effective complexion correction products actually are.

As Marketing Executive how do you guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers often feel overwhelmed by the great variety of skin care and eye treatment products available. Uncertain about the product efficacy, they find it difficult to choose “the one”.  How do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our technology – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

The USP Solutions Eye Circle Technology:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Eye Circle Technology enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

How it works

Watch this video to see the tool in action

DARK EYE CIRLCES TECHNOLOGY
01:15 min
Brand Activation - Eye Circle Demo Tool - Step 1 | USP Solutions

01

Place Anti-Dark Circle Demo Card in front of you.

Brand Activation - Eye Circle Demo Tool - Step 2 | USP Solutions

02

Apply dark eye circle correction product on test area (marked with arrow).

Brand Activation - Eye Circle Demo Tool - Step 3 | USP Solutions

03

Remove excess cream with cotton pad or tissue.

Brand Activation - Eye Circle Demo Tool - Step 4 | USP Solutions

04

See how the treated eye area appears lighter.

Customize it and create your unique solution!

We can easily customize this technology in size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!

"
Beiersdorf AG,
Germany
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