Being confronted with the large choice of facial moisturizers can be quite overwhelming for consumers. Offering product recommendations based on their skin traits instead of trying to sell ‘a product’ ensures consumer satisfaction and brand loyalty.

With USP Solutions’ Face Hydration Test this product recommendation is made easy by determining the skin’s hydration level within seconds. It can serve as a great self-testing tool for consumers at POS or home, as well as support beauty consultants, by showing if and how much the skin is moisturized.

How does it work? The adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is.

This knowledge about their level of dry or hydrated skin, combined with product information guides consumers to purchase their appropriate face care selection from your brand.