USP Solutions’ Body Fragrance Test is a reliable, easy-to-use test that appeals to your consumer’s senses – enabling them to touch, feel and “smell” your brand, thus emotionally engaging them.
The scent is revealed by gently rubbing the card against your body skin, eg. the inside of your forearm. When consumers perform the test, they get physically in-touch with your brand. It’s this haptic experience that creates an emotional and long-lasting impression – essential when it comes to brand awareness and brand love.
Consumers are often uncertain to try out new body lotions, shower creams, or deos because they simply don’t know its scent. And even more so, they are uncertain how this scent unfolds on their very own skin.
How do you as a Marketing Executive re-assure that buying your brand is the right decision. How to ensure people choose the scent they love, and, as a consequence will stop trying but buy again?
In terms of scent, Marketing Executives often face 3 major challenges
Consumers often feel overwhelmed by what is offered in stores and online. Unable to test a product’s scent before their purchase, most consumers stick with the brand they know.
Some questions customers ask themselves:
Marketing Executives benefit from the sensory fragrance test in many ways:
The USP Body Fragrance Test:
The fragrance demo tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Place the Body Fragrance Test in front of you.
Gently rub your fingers over the fruit images to release the scent. (Test can be repeated multiple times)
To discover how the scent develops on body skin, gently rub the image over the inside of your inner forearm. (Test can be repeated multiple times)
The test strips are a good tool to start a conversation with customers!"