BODY CARE

Hydration Test

How to determine the
skin's level of moisture?

USP Solutions’ Hydration Test is a reliable, easy-to-use test and appeals to your consumers’ senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Hydration Tests adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge About their level of dry or hydrated skin, combined with product information guides consumers to purchase their appropriate body care selection from your brand!

When consumers learn about their body care needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Hydration Test therefore creates an engaging consumer experience, whilst guiding them to the right product choice which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most body care brands offer a wide variety of product choice from sensitive to oily skin, etc. However, consumers are often unsure about their skin type.

How do you as a Marketing Executive guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Consumers often feel overwhelmed by what is offered in stores and online. Uncertain about their skin and body care needs, they find it difficult to choose “the one”.  How do they know if the product delivers what it promises?

Some questions body care customers ask themselves:

  • How hydrated or dry is my skin?
  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which engage consumers and enable them to experience a brand throughout various channels.

The USP Solutions Hydration Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Hydration Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your elbow for
3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Customize your product

We can easily customize the Hydration Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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