Brand Activation - Hydration Test | USP

Hydration Test

How to determine the
skin's level of moisture?

USP Solutions’ Hydration Test is a reliable, easy-to-use test and appeals to your consumers’ senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Hydration Tests adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge About their level of dry or hydrated skin, combined with product information guides consumers to purchase their appropriate body care selection from your brand!

When consumers learn about their body care needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Hydration Test therefore creates an engaging consumer experience, whilst guiding them to the right product choice which is essential when it comes to brand trust and brand loyalty.

Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

01:21 min
Hydration Test


Press test area to your elbow for
3-5 seconds.

Hydration Test Matching Result | USP Solutions


Compare test area with result fields to determine your skin’s hydration level.

Customize your product

We can easily customize the Hydration Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.


The test strips are a good tool to start a conversation with customers!

Aveda Distributor,