Brand Activation - Hydration Test | USP
BODY CARE

Hydration Test

How to determine the
skin's level of moisture?

One of our bestsellers, Hydration Test, is a highly engaging marketing tool that aims to connect directly to consumer’s senses. This interactive experience will result in creating a special bond with your brand.

How does it work? The skin barrier plays an important function in both keeping bad bacteria out as well as keeping moisture in the skin. The Hydration Test’s adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is.

Most consumers feel very uncertain and find it quite challenging to choose the right product for their skin problems or hydration level. Having to deal with so many different skincare products available on the market makes them overwhelmed as well as confused looking for the right one. Knowledge about their level of dry or hydrated skin, combined with product information guides consumers to purchase their appropriate body care selection from your brand. Additionally, this test is a perfect claim proving tool when used as a before and after test. 

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your elbow for
3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Customize your product

We can easily customize the Hydration Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan