Make-Up Removal

How effective is your
cleansing product?

USP Solutions’ Make-Up Removal Demo is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Make-Up Removal Demo Tool simulates the efficacy your cleansing product. It demonstrates within seconds how make up, grime and oil can be removed with the greatest of ease.

When consumers understand the effectiveness of a cleansing product, they experience an “A-ha” moment. The Make-Up Removal Demo Tool therefore creates an engaging consumer experience. Furthermore, it guides to the right product choice, which is essential when it comes to brand trust and brand loyalty.

Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

There is a wide variety of skin cleansing products available on the market. However, consumers are often unsure about product superiority.

How do you, as a Marketing Executive, guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate consumers
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time consumers feel overwhelmed by the great variety of facial skin cleansing products available. Uncertain about product superiority, they find it difficult to choose “the one”.  How do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • Which cleanser works best?
  • Which cleanser is right for my skin type?
  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

The USP Solutions Make-Up Removal Demo Tool:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Make-Up Removal Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

00:53 min
Make-Up Removal Demo Tool - step 1 | USP Solutions


Place Make Up Removal Test Card in front of you. Make sure to have make-up removal pads to hand.

Make-Up Removal Demo Tool - step 2 | USP Solutions


Gently wipe one side of the face with a face cleansing pad (no need to rub or scrub).

Make-Up Removal Demo Tool - step 3 | USP Solutions


Discover how to remove the skin of make-up, grime and oil with the greatest of ease.

Customize your product

We can easily customize the Make-Up Removal Demo Tool and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.


The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!

Beiersdorf AG,
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