0% Aluminum Proof Technology

How to prove
that your deo is 100% aluminum free

USP Solutions’ 0% Aluminum Proof Technology is a reliable, easy-to-use test and appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

This 0% Aluminum Proof Card contains two test strips. Performing the test is easy and fun. It can be used by in-store consultants or end-consumers. Prove the “0% aluminum” claim of your product, as well as its superiority towards competitive deo products!

Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most body care brands offer a wide variety of deo products.  For some consumers, it is essential, that their every day deo is aluminum free. 

How do you as a Marketing Executive prove your product’s claim? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Consumers often feel overwhelmed by what is offered in stores and online. How can they be certain that the deo they want to buy is a 100% aluminum free?

Some questions consumers ask themselves:

  • Can I be sure that the deo I want to purchase is 100% aluminum free?
  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • What is the scent like?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our technology – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which engage consumers and enable them to experience your brand with their senses.

The 0% Aluminum Proof Technology Test Card :

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Proves your product’s claim
  • Changes selling to consulting, at POS or in 1:1 conversation

The 0% Aluminum Proof Card enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

How it works

Watch this video to see the tool in action.

0% ALUMINUM Proof Technology
01:21 min

How to perform the test


Carefully detach the test card and tear out one test strip.


Apply the deo to be tested onto the test area. Make sure to cover the whole test area. Then wait for 2-5 seconds.


Dip the test strip into a glass of water for the maximum of 1 second.


The test strip will immediately start to change its colour. Wait for 2 - 3 minutes, then compare the final result with reference fields.

Let's customize it!

We can easily customize the 0% Aluminum Proof Card and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.


The test strips are a good tool to start a conversation with customers!

Aveda Distributor,
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