How to prove
that your deo is 100% aluminum free
USP Solutions’ 0% Aluminum Proof Technology is a safe and easy-to-use test. It is designed to appeals to your consumer’s senses – enabling them to touch and feel your brand, having a real brand experience.
This 0% Aluminum Proof Card consists of two test strips. The test can be done directly at POS by in-store consultants and beauty advisors, or even at home by the end-consumer. Prove the “0% aluminum” claim of your product, as well as its superiority towards competitive deo products!
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POS, Magazine Insert, Sampling,
In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
How it works
Watch this video to see the tool in action.
How to perform the test
01
Carefully detach the test card and tear out one test strip.
02
Apply the deo to be tested onto the test area. Make sure to cover the whole test area. Then wait for 2-5 seconds.
03
Dip the test strip into a glass of water for the maximum of 1 second.
04
The test strip will immediately start to change its colour. Wait for 2 - 3 minutes, then compare the final result with reference fields.
The test strips are a good tool to start a conversation with customers!
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