USP Solutions’ 0% aluminum proof technology is a reliable, easy-to-use test and appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
This aluminum proof card contains two test strips. Performing the test is easy and fun. It can be used by in-store consultants or end-consumers. Prove the “0% aluminum” claim of your product, as well as its superiority towards competitive deo products!
Most body care brands offer a wide variety of deo products. For some consumers, it is essential, that their every day deo is aluminum free.
How do you as a Marketing Executive prove your product’s claim? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Consumers often feel overwhelmed by what is offered in stores and online. How can they be certain that the deo they want to buy is a 100% aluminum free?
Some questions consumers ask themselves:
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which engage consumers and enable them to experience your brand with their senses.
The 0% Aluminum Proof Technology Test Card :
The 0% Aluminum Proof Card enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action.
Carefully detach the test card and tear out one test strip.
Apply the deo to be tested onto the test area. Make sure to cover the whole test area. Then wait for 2-5 seconds.
Dip the test strip into a glass of water for the maximum of 1 second.
The test strip will immediately start to change its colour. Wait for 2 - 3 minutes, then compare the final result with reference fields.
The test strips are a good tool to start a conversation with customers!"