Bacteria Sweat Test | USP Solutions | Demo Development Experts
DEO CATEGORY

Odor Risk Test

How do you demonstrate to consumers their personal risk of developing bad odor?

USP Solutions’ Odor Risk Test is reliable and easy to use by consumers themself, showing results within seconds.

This test provides many benefits. First of all, it educates consumers, and secondly it helps them to detect their very own risk of developing a bad odor, thus proving your deo’s sweat protection ability.

We all have bacteria on our skin. As a matter of fact, bacteria are an important factor when it comes to maintaining healthy skin. But everything changes when it comes to sweat. Bacteria break sweat down to acids. And it’s those acids which cause odor. It is a chain reaction: the more sweat, the more bacteria, and consequently the more acids and malodor.

 

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:
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Working closely with the Rexona BD team, we started with the equation: Sweat + Bacteria = Bad Odor. That was the medium of the claim, and USP has shown again its unique ability to turn a client requirement into an easy-to-use and low-cost sensory demo solution increasing consumer engagement and loyalty.

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Diego Kanda Diwidi ,
VP Global Demo Development, USP Indicator Solutions

At USP we believe that consumers need to experience the brand to stimulate their purchase intent.

Customize it!

We can easily customize the Bacteria Sweat Test so the tool perfectly reflects the uniqueness of your brand. The test can be adjusted in size, shape, material and also printing effects!