USP Solutions’ Odor Risk Test is reliable and easy to use, displaying results within seconds.
This test provides many benefits. First of all, it educates consumers and secondly it helps them to detect their very own risk of developing a bad odor, thus proving your deo’s sweat protection ability.
We all have bacteria on our skin. As a matter of fact, bacteria are an important factor when it comes to maintaining a healthy skin. But everything changes when it comes to sweat. Bacteria break sweat down to acids. And it’s those acids which cause odor. It is a chain reaction: the more sweat, the more bacteria, and consequently the more acids and malodor.
When consumers learn about their sweat risk level, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The test, therefore, creates an engaging consumer experience whilst simultaneously proving a product’s claim – essential when it comes to brand trust and brand loyalty.
Working closely with the Rexona BD team, we started with the equation: Sweat + Bacteria = Bad Odor. That was the medium of the claim, and USP has shown again its unique ability to turn a client requirement into an easy-to-use and low-cost sensory demo solution increasing consumer engagement and loyalty."
At USP we believe that consumers need to experience the brand to stimulate their purchase intent.