DEO CATEGORY

Odor Risk Test

How do you demonstrate to consumers their personal risk of developing bad odor?

USP Solutions’ Odor Risk Test is reliable and easy to use, displaying results within seconds.

This test provides many benefits. First of all, it educates consumers and secondly it helps them to detect their very own risk of developing a bad odor, thus proving your deo’s sweat protection ability.

We all have bacteria on our skin. As a matter of fact, bacteria are an important factor when it comes to maintaining a healthy skin. But everything changes when it comes to sweat. Bacteria break sweat down to acids. And it’s those acids which cause odor. It is a chain reaction: the more sweat, the more bacteria, and consequently the more acids and malodor.

When consumers learn about their sweat risk level, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The test, therefore, creates an engaging consumer experience whilst simultaneously proving a product’s claim – essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:
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Working closely with the Rexona BD team, we started with the equation: Sweat + Bacteria = Bad Odor. That was the medium of the claim, and USP has shown again its unique ability to turn a client requirement into an easy-to-use and low-cost sensory demo solution increasing consumer engagement and loyalty.

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Diego Kanda Diwidi ,
VP Global Demo Development, USP Indicator Solutions

Your challenge

Most deo brands offer a wide variety of product choice. Each claiming to effectively protect against sweat and malodor.

As a Marketing Executive, how do visualize the benefits of your product, thus proving its superiority? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of deo products available. Aware of their needs, but unsure whether or not a product holds what it promises, they find it difficult to choose “the one”.

Some questions deo customers ask themselves:

  • Which brand is right for me?
  • How do I know if the product claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

USP Solutions’ Odor Risk Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Visualizes product truth
  • Changes selling to consulting, at POS or in 1:1 conversation

USP Solutions’ Odor Risk Test enables your brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

At USP we believe that consumers need to experience the brand to stimulate their purchase intent.

Customize it!

We can easily customize the Bacteria Sweat Test so the tool perfectly reflects the uniqueness of your brand. The test can be adjusted in size, shape, material and also printing effects!

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