SKIN CARE

Oil Control Test

Prove that your oil control product really works!

USP Solutions’ Oil Control Test is a reliable and easy-to-use. It appeals to your consumer’s senses – enabling them to touch and feel your brand.

The Oil Control Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has slightly, medium or very oily skin within seconds. The higher the amount of sebum the more dark dots appear on the test area.

A “before and after” test clearly proves how great your product works. If the oil control test is applied to the skin after having used your product, the test strip shows only a small amount of sebum (only a few dark spots on the test field).

When a consumer learns about their skin needs through a true haptic approach, they experience an “A-ha” moment. This special moment of attention and learning is also referred to as “Beauty Moment of Truth”. The Oil Control Test therefore creates an engaging consumer experience, proving that your product holds what it promises – the first step towards brand love and brand loyalty.

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most skin care brands offer a wide variety of oil reducing products for different skin types. However, many consumers are unsure about the oiliness level of their skin.

As a Marketing Executive how do you guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers often feel overwhelmed by the great variety of oil control products available. Uncertain about the oiliness level of their skin and their individual skin needs, they find it difficult to choose “the one”. How do they know if the product delivers what it promises?

Some questions skin care customers ask themselves:

  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How oily is my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it in his/her own interest?

 

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand with their senses.

The USP Solutions Oil Control Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, inspiring the desire to purchase
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Oil Control Test enables your cosmetics brand to design an emotional, engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

OIL CONTROL TEST
01:39 min
Oil Control Test - Take before test and press blue area onto forehead or cheek - Step 1 | USP Solutions

01

Take “before test” and press the blue area gently onto your forehead or chin for about 5 seconds.

Oil Control Test - Compare Result and mark result - Step 2 | USP Solutions

02

Compare with the result fields and mark result (in the “before” line).

Oil Control Test - Apply product - Step 3 | USP Solutions

03

Apply product.

Oil Control Test - Repeat Test - Step 4 | USP Solutions

04

Repeat test with second test strip, marked “after test”.

Oil Control Test - Compare result fields - Step 5 | USP Solutions

05

Having completed the “after” test, compare your result with that of the result field; then compare both result fields to view the improvement.

Customize your product

We can easily customize the Oil Control Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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