USP Solutions’ Oil Control Test is a reliable and easy-to-use. It appeals to your consumer’s senses – enabling them to touch and feel your brand.
The Oil Control Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has slightly, medium or very oily skin within seconds. The higher the amount of sebum the more dark dots appear on the test area.
A “before and after” test clearly proves how great your product works. If the oil control test is applied to the skin after having used your product, the test strip shows only a small amount of sebum (only a few dark spots on the test field).
When a consumer learns about their skin needs through a true haptic approach, they experience an “A-ha” moment. This special moment of attention and learning is also referred to as “Beauty Moment of Truth”. The Oil Control Test therefore creates an engaging consumer experience, proving that your product holds what it promises – the first step towards brand love and brand loyalty.
Most skin care brands offer a wide variety of oil reducing products for different skin types. However, many consumers are unsure about the oiliness level of their skin.
As a Marketing Executive how do you guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Customers often feel overwhelmed by the great variety of oil control products available. Uncertain about the oiliness level of their skin and their individual skin needs, they find it difficult to choose “the one”. How do they know if the product delivers what it promises?
Some questions skin care customers ask themselves:
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand with their senses.
The USP Solutions Oil Control Test:
The USP Solutions Oil Control Test enables your cosmetics brand to design an emotional, engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Take “before test” and press the blue area gently onto your forehead or chin for about 5 seconds.
Compare with the result fields and mark result (in the “before” line).
Repeat test with second test strip, marked “after test”.
Having completed the “after” test, compare your result with that of the result field; then compare both result fields to view the improvement.
The test strips are a good tool to start a conversation with customers!"