BODY CARE

PH-Value Test

Is my skin healthy?

USP Solutions’ pH-value Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The pH-value Test is matched to the beauty industry’s needs and in a matter of seconds the test allows consumers to understand their skin’s balance.
This knowledge about his/her skin balance, combined with product information, guides consumers to purchase their appropriate body care selections from your brand!

When consumers learn about their body care needs, they experience an “A-ha” moment. This emotional experience is also referred to as the “Beauty Moment of Truth”. The pH-value Test therefore creates an engaging consumer experience which guides them to the right product choice which is essential when it comes to brand trust and brand loyalty.

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Many body care brands offer pH neutral products for sensitive skin, however many consumers are unsure about their body and skin care needs and do not know about the importance of their skin’s pH-value.

How do you, as a Marketing Executive, guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate consumers
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time consumers feel overwhelmed by the great variety of body care products available. Uncertain about their skin and body care needs they find it difficult to choose “the one”.  How do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • What is the pH-value of my skin?
  • Why should I choose pH-value neutral product?
  • Which product out of my favorite brand’s range works best for my skin?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

The USP Solutions pH-value Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions pH-value Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

PH-VALUE TEST
01:27 min
Brand Activation - Open PH-Value leaflet | USP Solutions

01

Open pH-value leaflet. Take out sachet.

Skin PH-Value Test - Open sachet | USP Solutions

02

To open sachet hold opening upwards so activation liquid does not leak out.

Brand Activation - Skin PH-Value Test - Dip Strip into water | USP Solutions

03

Dip test strip into liquid and shake off excess (strip can only be used once).

Brand Activation - Skin PH-Value Test - Press Strip to forearm | USP Solutions

04

Immediately press wet strip with indicator side to (inside) forearm for approx. 20 seconds.

Brand Activation - Skin PH-Value Test - Compare color result | USP Solutions

05

Compare result with color scale to determine your skin’s pH-value.

Customize your product

We can easily customize the PH-Value Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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