SKIN CARE

Pore Indicator Test

What’s my pore size?

USP Solutions’ Pore Indicator Test is a test which appeals to your consumer’s senses – enabling them to learn about their skin structure.

USP Solutions’ reliable and easy-to-use Pore Indicator Test detects the size of the facial skin pores. The pore indicator reacts to sebum on facial skin. The larger the pores, the larger the dark spots on the tester’s result area.

Consumers can compare their individual test results to the result fields on the back and learn about their skin structure. The Pore Indicator Test is often used by beauty brands to prove their product’s pore minimizing effect (before and after test).

When consumers learn about their pore size and the effectiveness of your pore-minimizing product, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Pore Indicator Test therefore creates an engaging consumer experience, proving your product claim.

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

There is a wide variety of pore-minimizing products available on the market. However, consumers are often unsure about their individual pore-size as well as the effectiveness of pore-minimizing products available.

How do you, as a Marketing Executive, guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of pore-minimizing skin care products available. Uncertain about their pore size, their skin needs and the product efficacy, they find it difficult to choose “the one”.  How do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How large are my pores?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

The USP Solutions Pore Indicator Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Pore Indicator Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

PORE INDICATOR TEST
01:53 min
Pore Indicator Test - Take test and press onto part of face - Step 1 | USP Solutions

01

Take "Test 1" and press it onto the part of your face that will be tested.

Pore Indicator Test - Compare test result with reference fields - Step 2 | USP Solutions

02

Then compare your test result field with the reference fields. Make sure to tick your personal pore size result.

Pore Indicator Test - Use of the pore minimizing product - Step 3 | USP Solutions

03

After having used the pore minimizing product for the recommended period of time repeat the test. (Test 2)

Brand Activation - Move finger over images - Roughness Demo Test | USP Solutions

04

Compare both result fields to visualize improvement.

Customize your product

We can easily customize the Pore Indicator Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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