USP Solutions’ Roughness Demo is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Roughness Demo Tool demonstrates your product claim, allowing the consumer to feel the improvement. The female and male images feel rough when touched with the fingers. To prove a product claim, apply your lotion on half of the face. Use a cotton pad to remove excess lotion or cream. When moving your fingers over the images again, a clear improvement is felt where your product has been applied.

Through a haptic experience consumers are able to feel the effectiveness of a product immediately. They experience an “A-ha” moment through your brand activation. This haptic and emotional experience is also referred to as “Beauty Moment of Truth”.