Roughness & Dullness

How to demonstrate
smooth & soft skin?

USP Solutions’ Roughness Demo is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Roughness Demo Tool demonstrates your product claim, allowing the consumer to feel the improvement. The female and male images feel rough when touched with the fingers. To prove a product claim, apply your lotion on half of the face. Use a cotton pad to remove excess lotion or cream. When moving your fingers over the images again, a clear improvement is felt where your product has been applied.

Through a haptic experience consumers are able to feel the effectiveness of a product immediately. They experience an “A-ha” moment through your brand activation. This haptic and emotional experience is also referred to as “Beauty Moment of Truth”.

Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

A wide variety of body care products claim to smooth the skin, making consumers unsure about the right product choice for their skin needs.

How do you, as a Marketing Executive, guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate consumers
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Nowadays customers tend to feel overwhelmed by the great variety of body care products available. Uncertain about their skin and body care needs and each product’s efficacy, they find it difficult to choose “the one”.

Some questions body care customers ask themselves:

  • What are my body care needs?
  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives with multisensory Brand Activation Tools, which enable consumers to experience a brand with their senses throughout various channels.

The USP Solutions Roughness Demo Tool:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Roughness Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

01:20 min
Brand Activation - Body Roughness Test Step 1 | USP Solutions


Place Roughness Test Tool in front of you.

Brand Activation - Body Roughness Test Step 2 | USP Solutions


Move your fingers over images to feel roughness areas.

Brand Activation - Body Roughness Test Step 3 | USP Solutions


Apply smoothening lotion/cream on rough test area.

Brand Activation - Body Roughness Test Step 4 | USP Solutions


Remove excess cream with cotton pad or tissue.

Brand Activation - Body Roughness Test Step 5 | USP Solutions


Move your fingers over test areas again to feel the effect of the moisturizing product that has been applied.


Customize your product

We can easily customize the Roughness Demo Tool and adjust size, shape, material, printing effects and more – so that the tool perfectly reflects the uniqueness of your brand.


We were MORE than fully happy with your prompt and friendly services. Thank you very much again!

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