Brand Activation - Roughness Demo Tool | USP
BODY CARE

Roughness & Dullness
Demonstrator

How to demonstrate
smooth & soft skin?

Consumers with rough skin strive to have smooth, soft, and glowing skin, but how to find the body care product that really works? With our Roughness Body Demo Tool, you can prove to consumers that your brand’s product does the trick and can help them to a lovely smooth and luxe skin. ​The tool demonstrates your product claim, allowing the consumer to feel the improvement.

How does it work? The images on the card feel rough when touched with the fingers. To prove a product claim, apply your lotion on half of one of them. Use a cotton pad to remove excess lotion or cream. When moving your fingers over the images again, a clear improvement is felt where your product has been applied.

When consumers are browsing for the right product, it becomes demanding, but the biggest challenge is what brand to go for. This is where your brand can stand out from the crowd and start an emotional bond by creating brand trust in the first place.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

ROUGHNESS BODY DEMONSTRATOR
01:20 min
Brand Activation - Body Roughness Test Step 1 | USP Solutions

01

Place Roughness Test Tool in front of you.

Brand Activation - Body Roughness Test Step 2 | USP Solutions

02

Move your fingers over images to feel roughness areas.

Brand Activation - Body Roughness Test Step 3 | USP Solutions

03

Apply smoothening lotion/cream on rough test area.

Brand Activation - Body Roughness Test Step 4 | USP Solutions

04

Remove excess cream with cotton pad or tissue.

Brand Activation - Body Roughness Test Step 5 | USP Solutions

05

Move your fingers over test areas again to feel the effect of the moisturizing product that has been applied.

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Customize your product

We can easily customize the Roughness Demo Tool and adjust size, shape, material, printing effects and more – so that the tool perfectly reflects the uniqueness of your brand.

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We were MORE than fully happy with your prompt and friendly services. Thank you very much again!

"
Nivea,
France