Brand Activation - Roughness Demo Tool | USP

Roughness & Dullness

How to demonstrate
smooth & soft skin?

USP Solutions’ Roughness Demo is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Roughness Demo Tool demonstrates your product claim, allowing the consumer to feel the improvement. The female and male images feel rough when touched with the fingers. To prove a product claim, apply your lotion on half of the face. Use a cotton pad to remove excess lotion or cream. When moving your fingers over the images again, a clear improvement is felt where your product has been applied.

Through a haptic experience consumers are able to feel the effectiveness of a product immediately. They experience an “A-ha” moment through your brand activation. This haptic and emotional experience is also referred to as “Beauty Moment of Truth”.

Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

01:20 min
Brand Activation - Body Roughness Test Step 1 | USP Solutions


Place Roughness Test Tool in front of you.

Brand Activation - Body Roughness Test Step 2 | USP Solutions


Move your fingers over images to feel roughness areas.

Brand Activation - Body Roughness Test Step 3 | USP Solutions


Apply smoothening lotion/cream on rough test area.

Brand Activation - Body Roughness Test Step 4 | USP Solutions


Remove excess cream with cotton pad or tissue.

Brand Activation - Body Roughness Test Step 5 | USP Solutions


Move your fingers over test areas again to feel the effect of the moisturizing product that has been applied.


Customize your product

We can easily customize the Roughness Demo Tool and adjust size, shape, material, printing effects and more – so that the tool perfectly reflects the uniqueness of your brand.


We were MORE than fully happy with your prompt and friendly services. Thank you very much again!