Roughness & Dullness

How to demonstrate the smoothening factor of
a skin care product?

USP Solutions’ Roughness Demo is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, demonstrating the “smoothing” factor of your beauty product.

The Roughness Demo Tool demonstrates your product claim. It allows the consumer to feel the improvement. The female and male images feel rough when touched with the fingers. To prove a product claim apply your lotion on half of the face. Use a cotton pad to remove excess lotion or cream. When moving your fingers over the images again, a clear improvement is felt, where your product has been applied.

Through a haptic experience consumer are able to feel the effectiveness of a product immediately. They experience an “A-ha” moment through your brand activation. This haptic and emotional experience is also referred to as “Beauty Moment of Truth”.

Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Consumers are often overwhelmed by the variety of products available and are unsure about product claims.

How do you, as a Marketing Executive, guide consumers prove the superiority of your product? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Engage with consumers
  • Create brand trust and brand love
  • Educate consumers and sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time consumers feel overwhelmed by the great variety of skin care products available. Uncertain about their skin needs they find it difficult to choose “the one”.  How do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • Which product works best?
  • Which brand is right for me?
  • Which product fits my skin type best?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

The USP Solutions Roughness Demo Tool:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Proves your product claim
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Roughness Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

01:30 min
Pore Indicator Test - Take test and press onto part of face - Step 1 | USP Solutions


Move your fingers over the images to feel the roughness

Brand Activation - Apply lotion - Roughness Demo Test | USP Solutions


Apply lotion/cream on one half of the face

Brand Activation - Wipe of remaining lotion - Roughness Demo Test | USP Solutions


Wipe off remaining lotion with a cotton pad or tissue

Brand Activation - Move Finger over Test Area - Roughness Demo Test | USP Solutions


Move your fingers over the image to feel how smooth and soft the lotion treated area feels compared with the second half of the face

Customize your product

We can easily customize the Roughness Demo Tool and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.


The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!

Beiersdorf AG,