Brand Activation - Roughness Demo Tool | USP
SKIN CARE

Roughness & Dullness
Demonstrator

How to demonstrate the smoothening factor of
a skin care product?

Suffering from rough skin conditions can be very irritating, especially when visible areas, such as the face, are concerned. 

How does it work? The tool demonstrates your product claim by allowing the consumers to feel the improvement when using it. The male and female images on the card feel rough when touched with the fingers. To prove its efficacy apply your lotion or cream on half of the face. Use a cotton pad to remove any excess. When moving your fingers over the images again, a clear improvement is felt, where your product has been applied. ​

USP’s Roughness and Dullness Demo educates your consumers in terms of their skincare necessities. With just one quick and easy step, this tool guides and convinces your consumers to purchase your brand with no hesitation. ​

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

ROUGHNESS & DULLNESS FACE DEMONSTRATOR
01:30 min
Pore Indicator Test - Take test and press onto part of face - Step 1 | USP Solutions

01

Move your fingers over the images to feel the roughness

Brand Activation - Apply lotion - Roughness Demo Test | USP Solutions

02

Apply lotion/cream on one half of the face

Brand Activation - Wipe of remaining lotion - Roughness Demo Test | USP Solutions

03

Wipe off remaining lotion with a cotton pad or tissue

Brand Activation - Move Finger over Test Area - Roughness Demo Test | USP Solutions

04

Move your fingers over the image to feel how smooth and soft the lotion treated area feels compared with the second half of the face

Customize your product

We can easily customize the Roughness Demo Tool and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!

"
Beiersdorf AG,
Germany