USP Solutions’ Scalp Sebum Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
The Scalp Sebum Test’s test area changes color when it reacts with the oil on the scalp’s surface. The knowledge about the individual’s scalp sebum level, combined with product information, guides consumers to purchase their appropriate hair care selections from your brand.
When consumers learn their scalp needs they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Scalp Sebum Test therefore creates an engaging consumer experience and guides to the right product choice, which is essential when it comes to brand trust and brand loyalty.
Most hair care brands offer a wide variety of product choice, each using different product claims. How can consumers decide which brand best fits their needs?
How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Customers are overwhelmed by the great variety of hair care products available. Uncertain about their scalp needs which brand and which claim to trust most, they find it difficult to choose “the one”. How do they know if the product holds what it promises?
Some questions hair care customers ask themselves:
We provide Marketing Executives with multisensory Brand Activation Tools, which enable consumers to experience a brand throughout various channels.
The USP Solutions Scalp Sebum Test:
The USP Solutions Scalp Sebum Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Part hair. Make sure the hair is dry and clean.
Moderately press test strip onto the scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.
Compare results with reference scale to determine your personal sebum level.
The test strips are a good tool to start a conversation with customers!"