USP’s Scalp Sebum test is an educational marketing tool designed to empower product promotion of hair care.
As a marketing executive, what would help your job in providing guidance for your consumers to their appropriate selection from your brand? Occasionally, they may feel overwhelmed by the large range of products available for hair. Uncertain about their scalp needs they find it challenging to find the best choice. USP’s range of technologies helps them make that choice.
How does it work? The test changes color when it reacts with the oil on the scalp’s surface. The knowledge about the individual’s scalp sebum level, combined with product information helps consumers to choose the right product and thus creates brand trust and loyalty.
Watch this video to see the tool in action
Part hair. Make sure the hair is dry and clean.
Moderately press test strip onto the scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.
Compare results with reference scale to determine your personal sebum level.
The test strips are a good tool to start a conversation with customers!"