HAIR CARE

Scalp Sebum Test

How to determine the scalp sebum level?

USP Solutions’ Scalp Sebum Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Scalp Sebum Test’s test area changes color when it reacts with the oil on the scalp’s surface. The knowledge about the individual’s scalp sebum level, combined with product information, guides consumers to purchase their appropriate hair care selections from your brand.

When consumers learn their scalp needs they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Scalp Sebum Test therefore creates an engaging consumer experience and guides to the right product choice, which is essential when it comes to brand trust and brand loyalty.

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most hair care brands offer a wide variety of product choice, each using different product claims. How can consumers decide which brand best fits their needs?  

How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Educate consumers
  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers are overwhelmed by the great variety of hair care products available. Uncertain about their scalp needs which brand and which claim to trust most, they find it difficult to choose “the one”. How do they know if the product holds what it promises?

Some questions hair care customers ask themselves:

  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my hair and scalp?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives with multisensory Brand Activation Tools, which enable consumers to experience a brand throughout various channels.

The USP Solutions Scalp Sebum Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Scalp Sebum Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

SCALP SEBUM TEST
01:12 min
Brand Activation - Dandruff Test Step 1 | USP Solutions

01

Part hair. Make sure the hair is dry and clean.

Dandruff Test Strip on Forehead | USP Solutions

02

Moderately press test strip onto the scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.

Scalp Sebum Test - Match Result | USP Solutions

03

Compare results with reference scale to determine your personal sebum level.

Customize your product

We can easily customize the Scalp Sebum Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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