How do you, as a marketing executive, help consumers identify and connect with your brand? Most of the time, consumers feel overwhelmed by the variety of skin care products available. Uncertain about their skin needs, they find it challenging to choose “the one.”
The Skin Type Test, USP Solutions’ bestseller, is a highly engaging, hygienic and safe to use marketing tool that reacts to sebum on the skin, allowing the consumer to determine whether she/he has a dry, normal, combination, or oily skin within seconds. This knowledge of their own specific skin type, combined with product information, guides consumers to purchase the appropriate skincare selections from your brand.
The goal is to appeal to consumer´s senses and to create an authentic connection with your brand. It elevates the brand activation to the next level, empowers consumer experience that is not only customized but haptic, and gives every consumer their own “Beauty Moment of Truth.”
Watch this video to see the tool in action
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
Just wanted to thank you for your great work on our skin type tester. Your input was really valuable since you developed the artwork for us in a very qualitative and creative way. Our team was also very impressed by the speed of execution since in 1 month everything was done, even in a year-end time. The testers are already a success on the market!"