Which skin care product is
best for what skin type?
USP Solutions’ Skin Type Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds. The knowledge about his/her skin type, combined with product information, guides consumers to purchase their appropriate skin care selections from your brand!
When consumers learn about their skin needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Skin Type Test therefore creates an engaging consumer experience whilst simultaneously guiding to the right product choice – essential when it comes to brand trust and brand loyalty.
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POS, Magazine Insert, Sampling,
In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Your challenge
Most skin care brands offer a wide variety of product choice from sensitive to oily skin. However, the majority of consumers are unsure about their skin type.
As a Marketing Executive how do you guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
- Demonstrate product efficacy
- Prove a specific product claim
- Educate their sales force
- Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)
Your customer’s challenge
Most of the time customers feel overwhelmed by the great variety of skin care products available. Uncertain about their skin needs, they find it difficult to choose “the one”. Besides, how do they know if the product delivers what it promises?
Some questions skin care customers ask themselves:
- Which brand is right for me?
- Which product of my favorite brand’s range would work best for my skin?
- What is my skin type?
- How do I know if the product claim really works?
- Why is the beauty advisor recommending this particular product? Is it his/her own interest?
Our solution – Your benefits
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.
The USP Solutions Skin Type Test:
- Is reliable & easy to use
- Creates brand awareness
- Engages & educates consumers
- Enables consumers to “touch and feel a brand”
- Leads to the right product choice, inspiring the desire to purchase
- Changes selling to consulting, at POS or in 1:1 conversation
The USP Solutions Skin Type Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Our solution - How it works
Watch this video to see the tool in action
01
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
02
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
03
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
Just wanted to thank you for your great work on our skin type tester. Your input was really valuable since you developed the artwork for us in a very qualitative and creative way. Our team was also very impressed by the speed of execution since in 1 month everything was done, even in a year-end time. The testers are already a success on the market!
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