SUN CARE

Sun Damage –
Dark Spots & Wrinkles

Dark spots and wrinkles –
signs of skin damaged by the sun

USP Solutions’ Sun Damage Dark Spots and Wrinkles Demo Tool is a reliable and easy-to-use test. It appeals to your consumers’ senses and shows the damaging effects of UV rays within seconds.

The Sun Damage Dark Spots and Wrinkles Demo Tool simulates the sun’s damaging impact on the skin. The card reacts to UV light. When exposed to sun or a UV lamp, the image of the beautiful girl shows wrinkles and dark spots.

This dramatic test can be used to make your consumers aware of the necessity to protect their skin from harmful UV rays by using your UV protection products. Alternatively, it can be used with your SPF product to prove your product’s effectiveness against sun damage.

When consumers learn about the necessity to protect their skin, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Many consumers are unaware of how damaging UV rays can be. A sun burn is noticed right away, but wrinkles and dark spots only appear after years of unprotected UV exposure.

How do you, as a Marketing Executive, make the consumers aware of the need for sun protection. How do you guide consumers to the right product choice within your range and prove your product claim?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

In many countries consumers long for tanned skin, often unaware of the damaging effect UV rays have on the skin. In other countries consumers know about the danger and want to ensure that the product they purchase protects them well.

Some questions sun care customers ask themselves:

  • What effects have UV rays to my skin?
  • Which product is right for me?
  • How well does the sunscreen work?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives with multisensory Brand Activation Tools which enable consumers to experience a brand throughout various channels.

The USP Solutions Sun Damage Dark Spots and Wrinkles Demo Tool:

  • Is reliable & easy to use
  • Creates awareness of sun protection
  • Raises brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Sun Damage Dark Spots and Wrinkles Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min

Sun Damage Card

Visualize the damaging effects of UV rays in an impactful way.

Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Expose UV Light on Sun Damage Tool | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.

Customize your product

We can easily customize Sun Damage- Dark Spots and Wrinkles Demo Tool and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

We were MORE than fully happy with your prompt and friendly services. Thank you very much again!

"
Nivea,
France
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