With this test, you can prove the “sweat protection” claim of your antiperspirant and show it´s superiority towards competitive antiperspirant products in just a few seconds. Performing the test is easy and fun.
This test card contains two test strips that enable you to prove the efficacy of your antiperspirant. The test can be used by in-store consultants or end-consumers. Protection Proof Test is a perfect way to engage people in an interaction with your brand and turn them into your consumers. Make them feel safe in purchasing your product.
Watch this video to see the protection proof test in action.
I worked with your team in the past to develop the sweat strips and the Dove Deo card. These tools were used to educate consumers and have been instrumental in growing the category in the region.
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