DEO

Protection Proof Technology

How do you prove the efficacy of your antiperspirant?

USP Solutions’ protection proof test is a reliable, easy-to-use test and appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

This test card contains two test strips that enable you to prove the efficacy of your antiperspirant.

Performing the test is easy and fun. The test can be used by in-store consultants or end-consumers. Prove the “sweat protection” claim of your antiperspirant and show it´s superiority towards competitive antiperspirant products!

Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Deo brands offer a wide variety of antiperspirants. 

How do you as a Marketing Executive prove your product’s efficacy? How do you get attention and raise awareness in the first place?

Many of our  clients face additional challenges such as the need to:

  • prove a claim
  • engage consumers at the POS and other channels
  • raise  brand awareness and
  • create brand trust

Your customer’s challenge

Consumers often feel overwhelmed by what is offered in stores and online, and find it difficult to choose “the one”.  How do they know if the product delivers what it promises?

Some questions  consumers ask themselves:

  • How well does the antiperspirant protect against sweat?
  • What is the scent like?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our technology - your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which engage consumers and enable them to experience a brand with their senses.

USP Solutions’ Protection Proof Technology:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

USP Solutions’ Protection Proof  Test enables your brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

How it works

Watch this video to see the protection proof test in action.

PROTECTION PROOF TECHNOLOGY
01:21 min

How to perform the test

01

Carefully tear out one test strip.

02

Apply the deo to be tested onto the test area. Make sure to cover the whole test area. Then wait for 2-5 seconds.

03

Dip the test strip into a glass of water for the maximum of 1 second.

04

Once removed from the water, the test field will immediately start to change its colour. Full colour change might take 2-3 minutes. Compare the final result with reference fields.

Let's customize it!

We can easily customize the Protection Proof Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

I worked with your team in the past to develop the sweat strips and the Dove Deo card. These tools were used to educate consumers and have been instrumental in growing the category in the region.

"
Kathleen Lucas, Consumer Technical Insight and Claims Assistant Manager, Rexona,
Philippines
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