USP Solutions’ sweat protection test is a reliable, easy-to-use test and appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
This test card contains two test strips that enable you to prove the efficacy of your antiperspirant.
Performing the test is easy and fun. The test can be used by in-store consultants or end-consumers. Prove the “sweat protection” claim of your antiperspirant and show it´s superiority towards competitive antiperspirant products!
Deo brands offer a wide variety of antiperspirants.
How do you as a Marketing Executive prove your product’s efficacy? How do you get attention and raise awareness in the first place?
Many of our clients face additional challenges such as the need to:
Consumers often feel overwhelmed by what is offered in stores and online, and find it difficult to choose “the one”. How do they know if the product delivers what it promises?
Some questions consumers ask themselves:
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which engage consumers and enable them to experience a brand with their senses.
The USP Solutions Sweat Protection Proof Technology:
The USP Solutions Sweat Protection Proof Card enables your brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the sweat protection proof card in action.
Carefully tear out one test strip.
Apply the deo to be tested onto the test area. Make sure to cover the whole test area. Then wait for 2-5 seconds.
Dip the test strip into a glass of water for the maximum of 1 second.
Once removed from the water, the test field will immediately start to change its colour. Full colour change might take 2-3 minutes. Compare the final result with reference fields.
I worked with your team in the past to develop the sweat strips and the Dove Deo card. These tools were used to educate consumers and have been instrumental in growing the category in the region."