With this test, you can prove the “sweat protection” claim of your antiperspirant and show it´s superiority towards competitive antiperspirant products in just a few seconds. Performing the test is easy and fun.
This test card contains two test strips that enable you to prove the efficacy of your antiperspirant. The test can be used by in-store consultants or end-consumers. Protection Proof Test is a perfect way to engage people in an interaction with your brand and turn them into your consumers. Make them feel safe in purchasing your product.
Watch this video to see the protection proof test in action.
Carefully tear out one test strip.
Apply the deo to be tested onto the test area. Make sure to cover the whole test area. Then wait for 2-5 seconds.
Dip the test strip into a glass of water for the maximum of 1 second.
Once removed from the water, the test field will immediately start to change its colour. Full colour change might take 2-3 minutes. Compare the final result with reference fields.
I worked with your team in the past to develop the sweat strips and the Dove Deo card. These tools were used to educate consumers and have been instrumental in growing the category in the region."