UV Brand - Efficacy Test| USP

UV Efficacy Test

How effective is your UV product?

USP Solutions’ UV Efficacy Demo Tool is a reliable and easy-to-use test which appeals to your consumer’s senses, enabling them to touch and feel your brand, thus emotionally engaging them.

The UV Efficacy Demo Tool test area reacts with a color change when exposed to UV radiation within seconds. The more extreme the color change, the higher the UV intensity level. When comparing the color change of a test area covered with a SPF product against one that is not covered; the protection strength of the product can be proven.

When consumers realize how effectively your product protects them against harmful UV rays, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The UV Efficacy Demo Tool creates an engaging consumer experience. Furthermore, it guides them to the right product choice, which is essential when it comes to brand trust and brand loyalty.

Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

01:35 min
UV Brands - UV Efficacy Test Step 1 | USP Solutions


Place Efficacy Card in front of you.

UV Brands - UV Efficacy Test Step 2 | USP Solutions


Expose test area to sun or UV lamp for about 10 seconds, both test fields will react to ultraviolet rays and change color.

UV Brands - UV Efficacy Test - How it works | USP Solutions


Withdraw from sun- or UV lamp and wait until test fields recover and change back to white color.

UV Brands - UV Efficacy Test - Add cream on test area | USP Solutions


As a next step apply sun protection product onto one half of the test area.

UV Brands - UV Efficacy Test - UV Light on test area | USP Solutions


Expose to UV light (sun or UV lamp) again. See how the unprotected area turns purple whereas the test field with sun protection does not show any color change. This test shows how effective your product protects against UV rays.

Customize your product

We can easily customize UV Efficacy Demo Tool and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.


We were MORE than fully happy with your prompt and friendly services. Thank you very much again!