SUN CARE

UV Efficacy Test

How effective is your UV product?

USP Solutions’ UV Efficacy Demo Tool is a reliable and easy-to-use test which appeals to your consumer’s senses, enabling them to touch and feel your brand, thus emotionally engaging them.

The UV Efficacy Demo Tool test area reacts with a color change when exposed to UV radiation within seconds. The more extreme the color change, the higher the UV intensity level. When comparing the color change of a test area covered with a SPF product against one that is not covered; the protection strength of the product can be proven.

When consumers realize how effectively your product protects them against harmful UV rays, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The UV Efficacy Demo Tool creates an engaging consumer experience. Furthermore, it guides them to the right product choice, which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most sun care brands offer a wide variety of product choice, each with a different sun protection factor suitable for various levels of UV radiation Consumers, however, are often unsure about their sun care needs.

How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate consumers
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers are often overwhelmed by the great variety of sun care products available. Uncertain about their daily sun care needs, they find it difficult to choose “the one”. More importantly, how can they know if the product delivers what it promises?

Some questions sun care customers ask themselves:

  • What is the efficacy of this sun product like?
  • Which sun protection do I need?
  • Which UV filter is right and works best?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools, which enable consumers to experience a brand throughout various channels.

The USP Solutions UV Efficacy Demo Tool:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions UV Efficacy Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

UV EFFICACY TEST
01:35 min
UV Brands - UV Efficacy Test Step 1 | USP Solutions

01

Place Efficacy Card in front of you.

UV Brands - UV Efficacy Test Step 2 | USP Solutions

02

Expose test area to sun or UV lamp for about 10 seconds, both test fields will react to ultraviolet rays and change color.

UV Brands - UV Efficacy Test - How it works | USP Solutions

03

Withdraw from sun- or UV lamp and wait until test fields recover and change back to white color.

UV Brands - UV Efficacy Test - Add cream on test area | USP Solutions

04

As a next step apply sun protection product onto one half of the test area.

UV Brands - UV Efficacy Test - UV Light on test area | USP Solutions

05

Expose to UV light (sun or UV lamp) again. See how the unprotected area turns purple whereas the test field with sun protection does not show any color change. This test shows how effective your product protects against UV rays.

Customize your product

We can easily customize UV Efficacy Demo Tool and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

We were MORE than fully happy with your prompt and friendly services. Thank you very much again!

"
Nivea,
France
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