SUN CARE

UV Intensity Test

How can the intensity of
UV rays be demonstrated?

USP Solutions’ UV Intensity Test is a reliable and easy-to-use test which appeals to your consumer’s senses, enabling them to touch and feel your brand, thus emotionally engaging them.

The UV Intensity’s test area reacts with a color change when exposed to UV radiation within seconds. The more extreme the color change, the higher the UV intensity level.

The knowledge about the individual’s sun care needs and UV radiation, combined with product information, guides consumers to purchase their appropriate sun care selections from your brand.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Sun care brands offer a wide variety of different UV products with different SPF factors and filters.  Which product is suitable for which UV intensity?

How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise UV awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Educate consumers
  • Demonstrate the need for sun protection
  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers are often overwhelmed by the great variety of UV protection products and the different SPF factors. Many consumers are unaware of the need for sun protection and unaware of the damage UV rays can have on our skin. How do they know if the product holds what it promises?

Some questions sun care customers ask themselves:

  • Do I need sun protection?
  • Which sun protection is right for my skin?
  • How can I prevent sun damage?
  • Which SPF factor do I need?
  • How do I know if the claim works?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand throughout various channels.

The USP Solutions UV Intensity Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions UV Intensity Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

UV INTENSTITY TEST
01:36 min
UV Brands - UV Intensity Test | USP Solutions

01

Place the UV bookmark in front of you.

UV Brands - UV Light on test area | USP Solutions

02

Expose test field of UV bookmark to sunlight or a UV lamp for 10 seconds.

UV Brands - UV Intensity Test - How it works | USP Solutions

03

Depending on UV intensity, the test field will change color from light to dark purple.

Customize your product

We can easily customize the UV Intensity Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

We were MORE than fully happy with your prompt and friendly services. Thank you very much again!

"
Nivea,
France
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