SKIN CARE

Skin Whitening Card

Visualize the benefit
of your whitening product!

USP Solutions’ Skin Whitening Card is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

A pea size of the whitening cream is applied to the card. Once the cream is applied the skin tone will brighten within 10 to 15 seconds. The result: a lighter and more even skin tone.

When consumers learn about the efficacy of your whitening product they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Skin Whitening Card, therefore, creates an engaging consumer experience whilst simultaneously proving a product’s claim – essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

A lot of beauty brands offer skin whitening products. However, the majority of consumers are unsure which brand to pick. Do all products hold what they promise?

How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of skin whitening products available. Uncertain about their skin needs, they find it difficult to choose “the one”. Besides, how do they know if the product delivers what it promises?

Some questions skin care customers ask themselves:

  • Which brand is right for me?
  • Which product of my favourite brand’s range would work best for my skin?
  • How do I know if the product claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

The USP Solutions Skin Whitening Card:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, inspiring the desire to purchase
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions  Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see this tool in action

The Skin Whitening Card
01:17 min

01

Apply a pea size of the skin whitening product on the facial image.

02

It can be applied to any facial area. Once applied wait for 10 to 15 seconds.

03

Once the cream has been given 10 to 15 seconds to fully unfold its whitening effect, the facial area to which the cream has been applied appears in a lighter skin tone. For better visibility of the whitening effect, any excess cream can be removed with a cotton pad or towel.

EXPERIENCE

#benefitvisualization

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