SKIN CARE

Skin Whitening Card

Visualize the benefit
of your whitening product!

USP Solutions’ Skin Whitening Card is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

A pea size of the whitening cream is applied to the card. Once the cream is applied the skin tone will brighten within 10 to 15 seconds. The result: a lighter and more even skin tone.

When consumers learn about the efficacy of your whitening product they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Skin Whitening Card, therefore, creates an engaging consumer experience whilst simultaneously proving a product’s claim – essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see this tool in action

The Skin Whitening Card
01:17 min

01

Apply a pea size of the skin whitening product on the facial image.

02

It can be applied to any facial area. Once applied wait for 10 to 15 seconds.

03

Once the cream has been given 10 to 15 seconds to fully unfold its whitening effect, the facial area to which the cream has been applied appears in a lighter skin tone. For better visibility of the whitening effect, any excess cream can be removed with a cotton pad or towel.

EXPERIENCE

#benefitvisualization