How to engage customers? - Wrinkle Test | USP

Wrinkle Test

Which anti-wrinkle product
for which skin structure?

It is not always easy to tell your consumers they need an anti-wrinkle product. On the other hand, for the ones who are aware of their skin needs can be challenging to find a suitable one.  

The Wrinkle Test is here to help: consumers gain knowledge of their skin’s surface structure and their very own signs of aging. 

How it works?

It determines consumers’ wrinkle levels showing them if they need an anti-wrinkle product and offers a product recommendationthe 2D Wrinkle Test consists of a powder applicator and a visual patch that is designed to spot the different wrinkle concern areas like eye corners, forehead, and upper lip, etc.  

When used simultaneously the strips deliver adimensional visualization of the skin’s surface structure and/or  facial expression lines within seconds


Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

01:17 min
How to engage customers - step 1 | USP Solutions


Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions


Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions


Compare wrinkle patch with result fields to determine your personal wrinkle structure.

Customize your product

We can easily customize the Wrinkle Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand identity.


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