USP Solutions’ Wrinkle Test is a reliable and easy-to-use tool which appeals to your consumer’s senses – it provides a haptic experience which enables brands to emotionally engage with their consumers.
The 2D Wrinkle Test consists of a Powder Applicator and a Visual Patch. When used simultaneously the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines within seconds. It can be tailored to target many different wrinkle concern areas, such as the eye corners, forehead, upper lip, neck, chest, etc.
The 3-Dimensional Wrinkle Test delivers a perfect image of the skin structure and impresses with its high accuracy and amazing results. The skin structure image is created using a two-component silicone and the relief-like result shows even the finest lines perfectly. Due to the complexity of its use, application of the 3D Wrinkle Tester by a beauty consultant is recommended.
When using the USP Solutions Wrinkle Test, consumers gain knowledge of their skin’s surface structure and their very own signs of aging. When consumers learn about their skin needs, they experience an “A-ha” moment. It’s this moment that creates an emotional experience and therefore a long lasting impression about your brand. Combined with product information, the Wrinkle Test encourages consumers to purchase their appropriate anti-aging skin care selections from your brand.
Most anti-aging brands offer a broad range of product choice for various age groups, whereas most consumers are unsure about their skin’s condition and needs.
As a Marketing Executive how do you guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Most of the time customers feel overwhelmed by the great variety of anti-wrinkle and anti-aging products available. Women generally tend to choose products for age groups other than their own as they feel uncertain about their skin needs. Many claims are similar: promising to reduce the signs of ageing. Which product holds what it promises?
Additional questions anti-aging customers ask themselves:
We provide Marketing Executives like yourself with multisensory, interactive Brand Activation Tools which enable brands to create an experience for consumers. The combination of emotion and learning by using the senses results in a long lasting impression. Furthermore our tools educate consumers. Easy and reliable test results enable them to find their right product out of your product range.
The USP Solutions Wrinkle Test:
The USP Solutions Skin Type Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Apply powder by gently rubbing patch to skin at eye corner (patch 1).
Press wrinkle patch onto eye area (patch 2).
Compare wrinkle patch with result fields to determine your personal wrinkle structure.
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