SKIN CARE

Wrinkle Test

Which anti-wrinkle product
for which skin structure?

USP Solutions’ Wrinkle Test is a reliable and easy-to-use tool which appeals to your consumer’s senses – it provides a haptic experience which enables brands to emotionally engage with their consumers.

The 2D Wrinkle Test consists of a Powder Applicator and a Visual Patch. When used simultaneously the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines within seconds. It can be tailored to target many different wrinkle concern areas, such as the eye corners, forehead, upper lip, neck, chest, etc.

The 3-Dimensional Wrinkle Test delivers a perfect image of the skin structure and impresses with its high accuracy and amazing results. The skin structure image is created using a two-component silicone and the relief-like result shows even the finest lines perfectly. Due to the complexity of its use, application of the 3D Wrinkle Tester by a beauty consultant is recommended.

When using the USP Solutions Wrinkle Test, consumers gain knowledge of their skin’s surface structure and their very own signs of aging. When consumers learn about their skin needs, they experience an “A-ha” moment. It’s this moment that creates an emotional experience and therefore a long lasting impression about your brand. Combined with product information, the Wrinkle Test encourages consumers to purchase their appropriate anti-aging skin care selections from your brand.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most anti-aging brands offer a broad range of product choice for various age groups, whereas most consumers are unsure about their skin’s condition and needs.

As a Marketing Executive how do you guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Help customers to identify their skin structure
  • Prove a specific product claim
  • Demonstrate product efficacy
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of anti-wrinkle and anti-aging products available. Women generally tend to choose products for age groups other than their own as they feel uncertain about their skin needs. Many claims are similar: promising to reduce the signs of ageing. Which product holds what it promises?

Additional questions anti-aging customers ask themselves:

  • What is my skin’s surface structure like?
  • Which anti-ageing line out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory, interactive Brand Activation Tools which enable brands to create an experience for consumers. The combination of emotion and learning by using the senses results in a long lasting impression. Furthermore our tools educate consumers. Easy and reliable test results enable them to find their right product out of your product range.

The USP Solutions Wrinkle Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, inspiring the desire to purchase
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Skin Type Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.

Customize your product

We can easily customize the Wrinkle Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand identity.

"

We started to advertise the Ultra-Lift Challenge on our website and we are getting amazing results! Since last week, 35,000 cards have been requested! This is a major success and we are looking to do more cards for next year.

"
Garnier,
USA
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