Zinc’s many benefits such as providing protection from UV-light, bacteria and germs are just a few of its many positive characteristics across various cosmetics categories that often get overlooked by the consumer.
USP Solutions’ Zinc detector can change that, by detecting the presence of zinc in a product within seconds – proving that the product protects. The tool shows the content of zinc with a change of colour. Whether it is to prove your product contains this ingredient or to compare against competition.
The demo can be used by the consumer themselves at POS or even at home. Making it not only a powerful consumer engagement, but totally hygienic and safe as well.
As you know any brand can say that their product has benefit x, y or z but providing indisputable evidence that it does what it says is where the real power lies. Demonstrating the value proposition of your brand is also an effective way to engage the consumers and win their hearts.
To prove the presence of zinc in your product, apply a small quantity of it to one test field.
Wait for a few seconds to discover a colour change for confirmation.
To compare your brand against a competitor's without zinc, repeat with the 2nd product on the other test field and see how each reacts.
Watch this video to see the tool in action