Strategic Partnership
USP Solutions’ Global Services Professionals are trusted Activation Experts and Demo Consultants alike.
This strategic partnership between Unilever & USP goes beyond existing solutions. Aimed to a large extent at widening Unilever’s demo toolbox to consumers, the joint strategy involves a collaboration of BD/BB teams, R&D GDC & CTI, Open Innovation and Global Strategy departments with USP.
Dove Prototype - Mildness Demo Card
USP solutions are regularly producing some extremely cool (and scalable) product demos for our skin care brands.
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Success Stories
Unilever Brand Activation Demos
I worked with your team in the past. These tools were used to educate consumers and have been instrumental in growing the category in the region.
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When consumers have a sensory experience, they will automatically place more trust and confidence in a brand.
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Watch our new skin lightening and brightening demo card in action.
unique colour fade-out technology
Verbal messages are filtered cognitively. We evaluate, we think about them. [...] Sensory input goes directly to your gut.
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The Rexona Sweat Test Success Story
UNILEVER PROJECT BOOK & WHITEPAPERS
How we work together
Translate
Contact your Unilever experts at USP Solutions as soon as you start to work on a new brand activation. We translate your brief, your goals, your marketing plan into a unique & sensory Unilever Demo Solution.
Plan
Feasibility study and timeline planning (time & resources), from product development to activation launch.
Design
Our Experts will propose a first mock up integrating Unilever key visuals, as a basis for an iterative interaction with your target customer. Our goal is to find the final unique solution for your Unilever brand.
Develop
Use current USP Solutions tester technology or develop new technology (with USP R&D) that best meets your brand claim needs.
Present
We provide support for Unilever internal presentations. Just fill us in on your needs.
Educate
We develop “How it Works” visuals and videos, for Unilever internal training and consumer education purposes.
