Brand Activation
is the core value of
what we do

• Trigger consumer engagement and reach your target audience while empowering brand activation and getting more sales
• Propose Sensory Marketing tools that improve consumer impact whilst helping you achieve your marketing goals
• Reduce cost per acquisition by reducing the number of tools, their associated cost and resources required while maximizing consumer acquisition
• See, Smell, Hear, Taste, and Touch – Let your customers shop using all of their senses!
• Activate brand demand by initiating consumer loyalty with the power of the Beauty Moment of Truth

• Shift selling to consulting situations at the POS or in 1:1 conversations
• Emotionally connect to the brand with the consumer at the right time, at the right moment in the right place and in the right way- motivating consumer commitment
• Increase sales by minimizing the impact of representatives/activation ladies missing sales skill by providing tools that change selling to a consulting situation
• Engage consumers in a conversation, create attention and involve emotions with the power of the Beauty Moment of Truth

• Underline your products claim while increasing brand trust
• Support your product claim as consumers interact with the brand, giving you the power to produce the desired effect
• Turn insight into action, thus making the brand’s claim more believable, and therefore the opportunity to sell becomes more promising
• Manage the risk of demonstrating product claim with the power of the Beauty Moment of Truth

In combining an analog with a digital experience, we at USP Solutions combine the best out of both worlds:

• Consumers experience your brand with their senses, thus getting physically in touch with your brand #sensorymarketing
• Consumers perform a physical and sensorial test, whereas the results are evaluated digitally
• The digital evaluation leads to a reliable & individualized product recommendation
• Consumers can then be guided to purchase the recommended product online