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Ajanta Pharma

Acne Risk Assessment

Sales support for their multiple skin brands

SEE HOW THE TOOL WORKS

About the project

Ajanta Pharma, a leading pharmaceutical company, sought to enhance and empower their sales force with a multi-brand diagnostic tool that could assess acne risk and recommend personalized skincare solutions for patients. The initiative aimed to improve customer engagement, boost sales, and position the brands as leaders in derma skincare.

The tool needed to be specifically tailored to be used during doctor and/or pharmacy patient interactions, allowing them to provide personalized recommendations based on individual skin needs. A user-friendly tool that enhances their ability to diagnose acne risk and recommend appropriate skincare products.

USP Demo solutions developed a multi-use Acne Risk Test that was easy to use and handel. It has proven to be a valuable addition to Ajanta Pharma’s skincare brands, enhancing the sales force’s capabilities and providing consumers with personalized solutions.

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