About USP

Why USP Solutions

We help your brand to stand out

Get consumer attention with USP Solutions. The human mind is often overloaded by advertising in today’s marketplace. In order to  to make an impact, brand activation must truly stand out.

Scientific studies show that our brain is restricted in its processing competences. It only processes the most relevant information as there is a physiological limit to processing stimuli.

The question now is, how to cut through the clutter, how do I get consumer attention and remembrance; how can I ensure that the information I provide is being processed by our brain?

At USP Solutions we understand that integrating the senses is key – not just to gain awareness, but to build brand trust and brand love.

What we do for
you and your brand

Drive Brand Awareness

USP Solutions helps cosmetic brands to drive brand awareness, consumer interest, convert it into trail and stimulate purchase intent.

Increase Sales

Our unique Sensory Marketing Tools support brands in reaching consumers, increase sales and brand advocacy.

Beauty Moment of Truth

At USP Solutions we enable beauty brands to design a unique and tailor made Beauty Moment of Truth (BMOT).

Brand Loyality

It is our goal to enable your costumers to make the right product choice out of your portfolio, which is essential when it comes to brand trust and brand loyalty.

We deliver testers

Marketers are provided with innovative and interactive beauty trait testers for Sensory Marketing that focuses primarily on helping consumers experience a brand.

STIMULATE AND ENGAGE CONSUMERS

USP Solutions’ tools provide a valuable moment during which consumers learn about their beauty traits and needs through a tactile experience. This personal interaction between a brand and their target consumer involves emotion, information, discovery and revelation. It is a transformation in consumer perception, one that directs their thinking towards your product and deeply influences their buying decision making process.

PROOF PRODUCT CLAIM

We offer a solution to marketers, like yourself, to prove a specific product claim to your customers within seconds and in a very easy and effective way.

Proven Results

Our beauty marketing tools are highly effective

Increased
Awareness
Increased trust
of consumers
Increased brand
confidence
Increased
Awareness
Increased trust
of consumers
Increased brand
confidence
"

We started to advertise the Ultra-Lift Challenge on our website and we are getting amazing results! Since last week, 35,000 cards have been requested! This is a major success and we are looking to do more cards for next year.

"
Garnier,
USA

Thus far we have created more than 1000 tailor-made Brand Activation projects with companies such as UNILEVER, L'Oréal, P&G, J&J and Beiersdorf in more than 70 countries worldwide.

We are proud to be the pioneers, innovators and global leaders in our market with our unique 3 step approach.