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About USP

Why USP Solutions

We help your brand to stand out

Get consumer attention with USP Solutions. The human mind is often overloaded by advertising in today’s marketplace. In order to make an impact, brand activation must truly stand out.

Scientific studies show that our brain is restricted in its processing competences. It only processes the most relevant information as there is a physiological limit to processing stimuli.

The question now is, how to cut through the clutter, how do I get consumer attention and remembrance; how can I ensure that the information I provide is being processed by our brain?

At USP Solutions we understand that integrating the senses is key – not just to gain awareness, but to build brand trust and brand love.

What we do for
you and your brand

Drive Brand Awareness

USP Solutions helps cosmetic brands to drive brand awareness, consumer interest, convert it into trail and stimulate purchase intent.

Increase Sales

Our unique Sensory Marketing Tools support brands in reaching consumers, thus increasing sales and brand advocacy.

Beauty Moment of Truth

At USP Solutions we enable beauty brands to design a unique and tailor-made Beauty Moment of Truth (BMOT).

Learn more

Brand Loyality

It is our goal to enable your costumers to make the right product choice out of your portfolio, which is essential when it comes to brand trust and brand loyalty.

We deliver testers

Marketers are provided with innovative and interactive sensory demo tools that primarily focus on helping consumers to experience their brand.

STIMULATE AND ENGAGE CONSUMERS

Sensory demo tools provide a valuable moment during which consumers learn about their beauty traits and needs through a tactile experience. This personal interaction between a brand and their target consumer involves emotion, information, discovery, and revelation. It is a transformation in consumer perception, one that directs their thinking towards your product and deeply influences their buying decision making process.

PROOF PRODUCT CLAIM

Marketers, like yourself, are offered a sensorial demo solution that provides clear visibility of a brand’s promise and its claim(s) – easily and in a memorable way. #benefitvisualization

Proven Results

Our beauty marketing tools are highly effective

Increased
Awareness

Increased trust
of consumers

Increased brand
confidence

Increased
Awareness

Increased trust
of consumers

Increased brand
confidence

see more study results

"

We started to advertise the Ultra-Lift Challenge on our website and we are getting amazing results! Since last week, 35,000 cards have been requested! This is a major success and we are looking to do more cards for next year.

"

Garnier,

USA

We partner with leading beauty brands

Thus far we have created more than 2000 tailor-made Brand Activation projects with companies such as Unilever, L'Oréal, P&G, J&J and Beiersdorf in more than 80 countries worldwide.

LEARN MORE ABOUT USP SOLUTIONS